Shows
The Programmatic Digest173. Adtech Economic Forum Discussion with Shannon Rudd and Allie LichtenbergIn this episode of the Programmatic Digest Podcast, Shannon Rudd and Allie Lichtenberg joined us to talk about their experience at the AdTech Economic Forum, an event created by Rob Beeler and Tom Triscari. Allie shared how excited she was to win a free ticket, showing how helpful it is to give new professionals chances to grow. Shannon talked about how the forum felt welcoming and praised the organizers for including different voices, especially in talks about money and business deals in ad tech. They also discussed big changes happening in the ad tech world — like how pe...
2025-04-1035 min
The Programmatic Digest172. Marketecture Live Takeaways: Privacy, Diversity, and Identity Discussion with Shannon Rudd and Allie LichtenbergIn this episode of the *Programmatic Digest Podcast*, we hear the unique career journeys of Shannon Rudd and Allie Lichtenberg into adtech. Allie, who started in biology and chemistry, now runs her own programmatic media buying company, Ad Lucem. Shannon shares her experience moving from publishing to consulting for midsize publishers, showing how the ad tech world is always changing. We also talk about important industry topics like privacy (specifically PETs) and diversity at tech conferences. Women and BIPOC (Black, Indigenous, and People of Color) representation matters, and we highlight the humor, support, and progress happening at th...
2025-04-0348 min
Beeler.CastBeeler.Cast Episode 401: Publisher Trends in 2024 with Nils Lind, CEO of Assertive YieldIn this episode of Beeler.Cast, Rob Beeler, Founder and CEO of Beeler.Tech, sits down with Nils Lind, CEO of Assertive Yield. Nils shares his professional journey and delves into the latest trends in the publishing industry for 2024. Discover the technological advancements in the publisher space, the story behind the founding of Assertive Yield, and Nils' vision for the company's future.
2024-05-2055 min
Beeler.CastBeeler.Cast - AdTech Economic Forum Recap With Mike O'Sullivan & Paul BannisterOn this episode of Beeler.Cast, Rob sits down with Mike O'Sullivan, Co-Founder of Sincera Inc, and Paul Bannister, Chief Strategy Officer at Raptive, to recap their thoughts on the inaugural AdTech Economic Forum.
2024-04-2745 min
Beeler.CastBeeler.Cast Episode 309 with Samantha GiaverBeeler.Cast Episode 309 with Samantha Giaver , Head of Global Sales at ADvendio. In this episode Rob and Samantha talk about order management systems and how that applies to retail media and agencies, and figuring out why Rob hasn’t been using the word tumultuous in his everyday life.
2023-09-1523 min
Beeler.CastBeeler.Cast Episode 308 with Jared SiegalIn this episode, Rob chats with Jared Siegal, Founder and CEO at Aditude. They dive into the issues facing publishers in Q4 heading into 2024, how difficult it is to make real change, and even a little whisky in Edinburgh.
2023-09-0823 min
Beeler.CastBeeler.Cast Episode 307 - Beeler finds himself in a Game of ThronesSummer’s over as Rob finds himself in a world of Game of Thrones. In this episode Rob shares some of the conversations he had over the summer.
2023-09-0517 min
Beeler.CastBeeler.Cast Episode 306 with Andrew CasaleOn this episode of Beeler.Cast, Rob talks with Andrew Casale, President & CEO at Index Exchange. They talk about MediaMath, sustainability, good stewardship for publishers, and what SSP’s have to do to help their publisher partners.
2023-08-1632 min
Beeler.CastBeeler.Cast Episode 305 With Jake AbrahamOn this episode of Beeler.Cast, Rob talks to Jake Abraham, Chief Commercial Officer at Audigent about 2024, first party data strategies, and who their favorite German director is.
2023-08-0931 min
Beeler.CastBeeler.Cast Episode 304 – DC & MediaMathOn this episode of Beeler.Cast, Rob finally becomes a talkshow host and talks to several people about things going on in the industry. He talks about MediaMath, Base Camp and the Beeler.Tech Trip to DC.
2023-08-0820 min
Beeler.CastBeeler.Cast Episode 303 with Tina IannacchinoOn this episode of Beeler.Cast, Rob talks with Tina Iannacchino, US Senior Publisher Director at Seedtag. They cover topics from Barbie to block lists, AI to DC, and even solving the world's problems.
2023-08-0226 min
Beeler.CastBeeler.Cast Episode 302 - Fall events, bidflation, and kitchen renovationsSit back and listen while Rob dives into what we have going on for Fall events, SPO and a new term "bidflation", and what goes into a kitchen renovation at the Beeler household.
2023-07-1010 min
The Voiro PodcastCannes, Context and Creativity[Season 4 Episode 6] Anand and Kavita take a trip to Cannes and ATS London through the airwaves and jam on creativity, capitalism and context. In this episode, we cover: ⚡️ ATS London 2023 and Sustainability⚡️ Why Capitalism Can Be in Service of Life: Brian Morrissey on Cannes 2023 ⚡️ The Big Shift in How Programmatic Works⚡️ Attention as a Metric and What is API (Attention Per Impression)⚡️ Retail Media and CTV: The Problem of FragmentationChapters
2023-06-2342 minBeeler.CastBeeler.Cast Episode 301 - Building A Better MousetrapBeeler.Cast Episode 301 - Building A Better Mousetrap by Rob Beeler's Beeler.Cast
2023-06-2009 min
Beeler.CastBeeler.Cast Episode 215 with Asaf ShamlyIn the Episode of Beeler.Cast, Rob is joined by Asaf Shamly, Co-Founder and CEO of Browsi. Listen in as they talk topics from balance to Artificial Intelligence, and event throw in a little David Bowie.
2023-06-1134 min
Beeler.CastBeeler.Cast Episode 214 With Philippe GuayIn this episode, join Rob and Philippe, Chief Revenue Officer at STN Video, as they dive into non CTV video, how the standards are changing, and the effect it's going to have on publishers.
2023-04-1232 min
The Tea on CybersecurityRecap of Season 1 - Receipts from The Tea on CybersecurityWe did it! We made it to the end of season 1 of The Tea on Cybersecurity.So we’ve spilled the tea on a lot of cybersecurity in Season 1, but now it’s time for some mega receipts. Podcast host, Jara Rowe, breaks down what past guests have shared with listeners that are essential to keep in mind - what cybersecurity truly means, why it’s important, how it should be implemented, and when you should take it seriously. Listen in as she shares the top key takeaways that all of us need to know i...
2023-04-1121 min
Beeler.CastBeeler.Cast Episode 213 With John ShankmanIn this episode Rob talks with John Shankman, Founder and CEO of Hashtag Labs who has been a supporter of the Beeler.Tech community from the very beginning. They cover everything from how ad tech is bought and sold, understanding the code on the page, and what makes selling ad tech challenging but interesting.
2023-04-0337 min
Beeler.CastBeeler.Cast Episode 212 with Kurt DonnellIn this episode, Rob sits down with Freestar President and CEO, Kurt Donnell. They’ll dig into tops about automation, people, roulette and even some golf.
2023-03-1036 min
Beeler.CastBeeler.Cast Episode 211 with Doug HuntingtonBeeler.Cast Episode 211 with Doug Huntington by Rob Beeler's Beeler.Cast
2023-01-1731 min
Experts Empowering ExpertsEp. 39: Rob Beeler (Beeler.Tech)In this episode, our host Kurt Donnell chats with Rob Beeler, Founder & CEO of Beeler.Tech, about his two decades in the industry, founding his business, and what publishers can do about the deprivation of cookies right now.
Rob's LinkedIn: https://www.linkedin.com/in/robertabeeler/
Podcast Website: https://anchor.fm/freestar
Learn more about Freestar
Email: podcast@freestar.com Website: http://freestar.com/
A #PublisherFirst Production
2022-12-2028 minThe Tea on CybersecurityYou Are the Weakest Link! (In Cybersecurity) with Trava Security CTO, Rob BeelerEverything in the world revolves around people, including cybersecurity.We all know people are complex, unique, and full of surprises, making it hard to guess what they will do. This unpredictability causes a headache for companies when it comes to cybersecurity.In this episode of The Tea on Cybersecurity, host Jara Rowe dives into the human element of protecting yourself with Trava’s CTO and Co-Founder, Rob Beeler. Listen in as they discuss why humans are the weakest link and share ways to protect your teams when working from home.Wh...
2022-12-2015 min
The CRO Spotlight PodcastHow Publishers manage revenue in an automated world, With Rob BeelerThis episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30
2022-12-0954 min
Beeler.CastBeeler.Cast Episode 210 with Ray AdamsonBeeler.Cast Episode 210 with Ray Adamson by Rob Beeler's Beeler.Cast
2022-12-0639 minThe Tea on CybersecurityPhishing you say? Like with a pole? Cybersecurity Terms with Trava Security CTO, Rob BeelerIf you ignore cybersecurity threats, it’s only worse in the end since hackers are smart, and it’s a never-ending web of attacks and breaches. Understanding what those threats are is the first step.In this episode of The Tea on Cybersecurity, host Jara Rowe dives into the complicated world of cybersecurity terminology with Trava’s CTO and Co-Founder, Rob Beeler. They discuss common terms like phishing, spam, endpoint protection, vulnerabilities, and risks associated with cyber attacks. Rob also stresses the importance of educating yourself and others on these terms to help prevent future...
2022-11-2218 min
DebateMath PodcastDebate 9 - Elementary Teachers Should Be Content SpecialistsSend us a textShould elementary teachers be content specialists? In most high schools, we are used to teachers being content specialists–in math or history or art etc. Students have a different teacher for each subject. Elementary students typically have one teacher for all content. Teachers are responsible for all subjects at that grade level. Some have said that elementary schools should have some teachers that specialize in content. Others push back on that idea. So let’s hear from both sides in our latest debate!Resources Referenced in this Episode:Resources Mentioned: Buil...
2022-09-011h 02
Beeler.CastBeeler.Cast Episode 209 with Joanna Bloor on Star Trek and assembling and managing your teamRob Talks withCareer Futurist and ex-AdOps, Joanna Bloor, about Star Trek. Nope, we’re not talking about the trouble with tribbles, but what you can learn from Star Trek when assembling and managing your team. Joanna mentioned this in Base Camp in May and we wanted to dive in deeper on a podcast.
2022-08-2758 min
Beeler.CastBeeler.Cast Episode 208: Lisa Abousaleh and George Mani on the latest in data quality verificationLisa Abousaleh, Chief Client Officer and Co-Founder of Neutronian, and George Mani, Senior Sales and Business Development Advisor at Neutronian, will chat with Rob Beeler about the latest in data quality verification.
2022-07-3042 min
Leadership Collective PodcastDivision - Part 2 | Mark Foreman, Phil Metzger & Brenen BeelerRob Salvato is joined by Mark Foreman (North Coast Calvary Chapel), Phil Metzger (Calvary San Diego), and Brenen Beeler (Regenerate Church) for a two-part conversation about the current division in the Church. In our cultural moment, division amongst the church seems to be at a volatile level. We discuss our recent experiences with having to shepherd through the COVID-19 pandemic, partisan politics, and spiritual growth.
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North Coast Calvary Chapel
Calvary San Diego
Regenerate Church
2022-03-251h 11
2022-03-1353 min
Beeler.CastBeeler.Cast Episode 207: Will Doherty on what OpenPath Means to PublishersWill Doherty is VP Inventory Development at The Trade Desk. In this episode we talk to him about OpenPath and what it means to publishers and to the industry. Will says he's ready to debunk some myths that have already emerged and answer the hard questions. Bring it!
2022-03-1253 min
Leadership Collective PodcastDivision - Part 1 | Mark Foreman, Phil Metzger & Brenen BeelerRob Salvato is joined by Mark Foreman (North Coast Calvary Chapel), Phil Metzger (Calvary San Diego), and Brenen Beeler (Regenerate Church) for a two-part conversation about the current division in the Church. In our cultural moment, division amongst the church seems to be at a volatile level. We discuss our recent experiences with having to shepherd through the COVID-19 pandemic, partisan politics, and spiritual growth.
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North Coast Calvary Chapel
Calvary San Diego
Regenerate Church
2022-03-1155 min
Beeler.CastBeeler.Cast Ep 206: Maceo Rémy and Sunil Sharma - The Media/FinTech connection is not what you thinkThe Media/FinTech connection is not what you think
First of a series of podcasts exploring the intersection of media, FinTech and cryptocurrency. Forget monkey NFTs: FinTech could unlock new untapped marketplaces for media companies. To set the stage, our first episode is with Maceo Rémy and Sunil Sharma to dispel some myths and outline a strategy media companies should start to think through.
2022-02-2050 min
Beeler.CastBeeler.Cast Episode 205: Judy Shapiro on the Collapse of the Ad Tech Surveillance EconomyThe Collapse of the Ad Tech Surveillance Economy with Judy Shapiro.
Judy Shapiro has had a distinguished career working both the agency side (NWAyer) and client side (AT&T, Lucent Technologies, Bell Labs, Phillips, Paltalk and CA) where she became an early advocate of advertising technology.
By 2011, Judy could see the opportunity of digital marketing and she decided to start her own ad tech venture, engageSimply; an acquisition marketing firm that uses artificial intelligence to precisely identify, access, and buy the topics a brand should invest in to drive sustainable acquisition.
During this time, Judy was a regular contributor and...
2022-02-1355 min
The Basics of Life ConversationsBrenen Beeler | Unforgivable Sin?Pastor Brenen Beeler of Regenerate Church joins Pastor Rob on the podcast to discuss sin and forgiveness.
2022-01-1431 min
Beeler.CastBeeler.Cast Episode 204: Ian Gibbs on the Barometer Rev Ops ReportIn this episode, we talk with Ian Gibbs, Research and Insight Specialist with CoLab Media Consulting, as he takes us through the Barometer research findings!
The Rev Ops Barometer Report was just published! Contact us at support@beeler.tech to find out how you can get a copy.
2021-11-2632 min
Beeler.CastBeeler.Cast Episode 203: Mendez being MendezJonathan Mendez has been too quiet Jonathan is my go-to guy if I want to stir shit up about ad tech. But he's been quiet. What's he up to?
- Ad Tech Tea
- CDPs
- Another AdMonsters Flashback
2021-09-2546 min
Beeler.CastBeeler.Cast Episode 202: Privacy and Waze!Our guests this week:
- Morvareed Salehpour, Esq., Managing Partner @ Salehpour Legal Consulting
- Stephen Dove, Head of PM @ Waze Monetization
Topics for discussion:
- Is privacy regulation actually helping with privacy?
- Targeting, measurement, and privacy through the lens of Waze's hyperlocal ads business
2021-09-2056 min
Beeler.CastBeeler.Cast Episode 201: Shiv Gupta on Walmart, Apple/Epic and Big TechThink late-night talk show meets ad tech. The twist: who knows, we might bring you in on the conversation.
Our guest this week (all subject to change last minute, we're sorry to say):
Shiv Gupta, Managing Partner at U of Digital
Topics for discussion:
- It is the pilot episode of this format, so maybe we just see if we remember to hit the record button.
- PMPs in Aisle 3: Walmart now stocks a DSP?
- Nielsen (not to be confused with Nelson) has been suspended by the MRC
2021-09-1347 min
Experts Empowering ExpertsEp. 22: Rob Beeler (AdMonsters)In this episode, our host Jeff Kudishevich speaks with Advisory Board Chairman at AdMonsters and Founder of Beeler.Tech, Rob Beeler about protecting your schedule, common issues all publishers face, and where the focus should lie for the remainder of 2021.
Rob's LinkedIn: https://www.linkedin.com/in/robertabeeler/
Podcast Website: https://anchor.fm/freestar
Learn more about Freestar
Email: podcast@freestar.com Website: http://freestar.com/
A #PublisherFirst Production
2021-06-1546 min
Beeler.CastBeeler.Cast Episode 108: Beeler talks with Rob Deichert about leadershipRob Deichert and I recorded this back in July as a webcast. Rob shared his ideas on Linkedin in a series of articles and he laid out some no bullshit tactics and colorful analogies he really needs to explain. Rob recently became CRO at TuneIn.
Rob's article series on Linkedin: https://www.linkedin.com/pulse/yakuza-flux-capacitor-pandemic-product-roadmap-part-1-rob-deichert
2021-02-2153 min
Beeler.CastBeeler.Cast Episode 107: Beeler talks with Ben ReidThis is actually the audio only version of a webcast I did with Ben Reid, CEO of Elasticiti. (https://www.elasticiti.com/). The topic of our conversation: How to be Convincing with Data. Depending on your role, you may be the person closest to the data that people need to make smart decisions for your company. But how can you help make that data tell a story?
2021-01-1655 min
Beeler.CastBeeler.Cast Episode 106: Beeler talks with Brendan Riordan-ButterworthI take no time to tackle the big issues on this episode: where are the white sunglasses, Brendan? More importantly we discuss identity, tying some of it back to attempts in the past to accomplish what we must this year. If you want to be anonymous, we need to know who you are.
2021-01-0846 min
Beeler.CastBeeler.Cast Episode 105: Beeler talks about People in Programmatic RolesThis isn't an interview but instead the audio recording of a presentation I gave at adPushup's Programmatic Meetup 2020 back in October. The session was labeled "the programmatic publisher" and was described as A glance at how publishing is changing. Working in not a just programmatic-only, but a programmatic-driven environment. Forecasting the evolution of responsibilities for programmatic pros going forward.
2020-12-0523 min
Beeler.CastBeeler.Cast Episode 104: Beeler talks with Walter KnappSovrn is an ad tech company that's made some interesting bets. I catch up with CEO Walter Knapp and talk through their strategy and what's really important to publishers: independence.
2020-11-0750 min
Beeler.CastBeeler.Cast Episode 103: Beeler talks with Neal Thurman & Dan RuaBeeler talks with Neal Thurman (Coalition for Better Ads / Brand Safety Institute) and Dan Rua (Admiral) about their call for participation in a pilot program. We talk about ad blocking, better ad experiences and a new segment: "To Catch an Ad Blocker".
Link to the pilot program: https://blog.getadmiral.com/coalition-for-better-ads-partners-with-admiral
2020-10-3132 min
Beeler.CastBeeler.Cast Episode 102: Beeler talks with Sonali VermaRob Beeler, talks paywalls, registration and the interesting work done by The Globe and Mail with machine learning.
2020-10-2433 min
Beeler.CastBeeler.Cast Episode 101: Beeler talks with Warren ZennaRob Beeler speaks with Warren Zenna about the role of the CRO and the changes the pandemic have had on how we work.
2020-10-1937 min
Hate ExpectationsThe Princess BrideAt a break in the Sasquatch board gaming festival, Hate Expectations took advantage of their inconceivable friend, Dug Steen, being in town to record an episode on William Goldman's novel The Princess Bride (1973) and the highly quotable classic movie Rob Reiner made from it (1987). The three grab a vine and dive head first into the beloved story and its familiar characters, breathing new life into it like some inconceivable bellows shoved in its pie-hole. They even discuss Goldman's missing bonus chapter and the inconceivable sequel, Buttercup's Baby. Finally, they do as you didn't know you wished and round out...
2019-11-191h 34
ars PARADOXICA33: HomeThough they are glad to return to Point-of-Exile once more after a long mission, our heroes may not be the same people they were when they left. Some for the better, others… less. Created by Daniel Manning & Mischa Stanton. Written by Mischa Stanton & Danielle Shemaiah (with Daniel Manning, Eli Barraza, Julian Mundy & Tau Zaman). Directed & Produced by Mischa Stanton. Featuring: Kristen DiMercurio as Sally Grissom, Katie Speed as Esther Roberts, Lia Peros as Petra Marquez, L. Jeffrey Moore as Lou Gaines, Preston Allen as Bridget Chambers, Reyn Beeler as Ch...
2018-04-1154 min
OK, So ...OK, So...: Episode 5 - Rob BeelerWelcome to Episode 5 of "OK, So ..." Today's guest is Rob Beeler, Chairman of Admonsters and proprietor of Beeler.tech. Rob and I sat down last week at CES and talked through growing up in small town, upstate New York, how he invented IMDb before there was even an internet to put it on and what he's focused on helping to solve in the next couple of years. As always, feel free to rate us on iTunes and follow us on Twitter @podcastokso
2018-01-1638 min
What Happens In AdopsWhat Happens In Adops - Episode 1 - Rob Beeler and Ben KneenI talk to Rob Beeler the chairman of AdMonsters and Founder of Beeler.Tech about managing your team and how to keep new hires motivated. I also speak with Ben Kneen (@adopsinsider) about auction dynamics, adblocking, and other nerdy adtech topics.
2017-03-1337 min
ars PARADOXICA10: Consequence, Act IIWhen Anthony seeks revenge on Bill Donovan for his crimes, he finds more than he’d bargained for: due to the effects of CAGE therapy, he’s a frail old man, confined to a bed, but otherwise healthy. But that won’t be enough to stop Anthony Partridge when he’s got an axe to grind. Meanwhile, Sally gets a visit from her future self, and if you though one Sally was a lot to handle… Oh man. Just you wait. **WARNING: This episode contains graphic depictions of violence. Listener discretion advised. Created by Daniel Manning...
2016-03-1527 min
ars PARADOXICA10: Consequence, Act IAnthony Partridge has stumbled across a box full of tapes in Bill Donovan’s office. Spoilers: Bill’s had the whole town wired for years, and he’s recorded EVERYTHING. And that’s not all–he’s been blackmailing politicians, he manipulated Helen, and he’s bending the fabric of spacetime to keep himself in power. He doesn’t stop for breath, even when his health starts to fail. Is there anything Bill Donovan won’t do? Created by Daniel Manning & Mischa Stanton. Written, Directed & Produced by Mischa Stanton. Featuring: Rob Slotnick as Bill Donovan, Rey...
2016-03-0137 min
ars PARADOXICA09: DecayIt’s Christmastime again, and the team is on the verge of a breakthrough. Anthony Partridge has been working nonstop to finish his latest invention, and though he’s made substantial gains, he may stand to lose even more. Jack Wyatt is done with the whole ODAR game and wants to take his girlfriend Penny with him, but Esther’s just stuck one foot further in and might need his help. And Sally, all alone on Christmas, finds solace—and the answers she’s been looking for—in her new 20th-century family. But with Bill Donovan in dire straits and Anthony...
2016-02-0132 min
ars PARADOXICA06: ExileBill Donovan’s called in every favor he has to keep the lights on and the Timepiece up and running. Banished to the isolated mountain town of Point-of-Exile, Colorado, and with so many failures under their belt, can Sally, Esther, Jack, Chet, Anthony and Helen find reasons to continue on? And will Bill Donovan live long enough to see them finally succeed? Created by Daniel Manning & Mischa Stanton. Written by Daniel Manning. Directed & Produced by Mischa Stanton. Featuring: Kristen DiMercurio as Sally Grissom, Reyn Beeler as Chet Whickman, Rob Slotnick as Bill Do...
2015-11-0131 min
ars PARADOXICA03: Trinity, Act IIChet Whickman, head of ODAR security, is here to break up the party. Time is ticking down til Judgment Day, but their transport vehicles break down in the middle of the desert. Sally, Chet, Anthony and his wife Helen witness the dawn of a new age of military science, and some of them realize that they may not come away from ODAR with their hands clean. Created by Daniel Manning & Mischa Stanton. Written by Daniel Manning. Directed & Produced by Mischa Stanton. Featuring: Kristen DiMercurio as Sally Grissom, Reyn Beeler as Chet Whickman,...
2015-07-1523 min
ars PARADOXICA03: Trinity, Act ISally and her assistants Jack Wyatt and Esther Roberts have to present a working Timepiece to the top brass in a week’s time. The only problem? It’s really hard to present time travel in the flesh. To ease the pressure, Anthony Partridge suggests a weekend trip to the newest desert vacation spot: Las Vegas, NV. But sending Sally off in public is a dangerous prospect. Will Sally’s foreknowledge of card-counting techniques and the looming Trinity nuclear test land her in hot water? Created by Daniel Manning & Mischa Stanton. Written by Daniel Manning. Directed & Produced by Misc...
2015-07-0129 min
ars PARADOXICA01: Hypothesis (remastered)Dr. Sally Grissom is stuck in the past. When a quirk of physics draws her into the middle of a top-secret military test on the deck of the USS Eldridge in 1943, Sally must convince Director Bill Donovan and his Office of Developed Anomalous Resources that she isn’t a hostile force bent on espionage. But she may be just the answer Donovan has been looking for: an end to the Second World War, and control over the post-war world. **Be advised: This episode contains the sounds of humans vomiting. Created by Daniel Manning & Mischa Stanton. Wr...
2015-06-0128 min