Shows
Nudge“This common pricing strategy is completely wrong!” Robert Cialdini“Say you’ve calculated your price and it comes out at £120,121.
Most would round it down to £120,000.
That’s completely wrong.”
That’s what Robert Cialdini told me on the latest episode of Nudge.
He also explained why the Prime energy drink first succeeded and then flopped.
How Disney kept us hooked on classic movies.
And how he applies the authority bias to sell his own products.
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Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults
See Agent Spark in action at gwi.com/s...
2026-01-2627 minNudgeRobert Cialdini: “This study on 6,700 websites proved my principle!”This study analysed 6,700 websites in an unprecedented A/B test.
The results proved something that Dr Robert Cialdini had been preaching for years.
Today, on Nudge, Robert Cialdini joins me again, covering another of his seven principles of persuasion.
And I share a marketing lesson that (I think) every business needs to know.
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Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults
See Agent Spark in action at gwi.com/spark
Read Cialdini’s bestseller Influence: https://amzn.to/4prHb7Y
Read the ne...
2026-01-1926 min
Smarter MarketerFrom the Archives: Dr. Robert Cialdini on Persuasion and Influence in Modern MarketingWhat makes people say "yes"? Rocket Agency’s Co-Founder James Lawrence sits down with Dr. Robert Cialdini, the godfather of influence and the world’s foremost authority on the psychology of persuasion, to talk about the timeless principles behind his work, his seventh principle of influence - Unity - and how AI, ethics and empathy are shaping persuasion in modern marketing.Key Takeaways:Origin story: How Dr. Cialdini went “undercover” in multiple industries to discover the universal principles of influenceA walkthrough of the original six principles - Reciprocity, Scarcity, Authority, Consistency, Liking and Social P...
2026-01-1353 min
Therapeutic Conversations Unravelled Podcast (TCUP)Ep 18 Me & Ben 'Whiley' Whybrow discuss Robert Cialdini's book InfluenceIn this episode, I sit down with Ben Whybrow — pain specialist physiotherapist and educator — for an awesome conversation about the psychology of influence. We dive into the work of Robert Cialdini, especially his book Influence, and unpack how these principles show up every day in healthcare. You’ll find a summary of the book below, and I hope you enjoy the way we explore it through a clinical, human, and practical lens.Influence: The Psychology of Persuasion by Robert Cialdini. Influence explores the psychological principles behind why people say “yes.” Cialdini identifies six core mecha...
2026-01-011h 32
The Mindset Game® Podcast247 Using "Pre-suasion" to influence others: Interview with Dr. Robert CialdiniMany leaders focus on what to say, but overlook something even more powerful. Before words are spoken, the mind is already forming impressions and preparing its response. The moments before communication begins is where influence truly starts. Dr. Robert Cialdini, our guest in Episode 247 of The Mindset Game® podcast, is the world's leading authority on ethical persuasion and author of two best-selling books, Influence: The Psychology of Persuasion and Pre-Suasion: A Revolutionary Way to Influence and Persuade. His research shows that people do not just respond to messages — they respond to the cues, emotions and expectations already in...
2025-12-0547 min
The Home Service Expert PodcastHow To Earn Trust and Influence According to Renowned Psychologist Robert CialdiniRobert Cialdini is a world-leading psychologist and bestselling author whose groundbreaking research on the science of influence has shaped modern understanding of persuasion and decision-making. Often called the godfather of influence, he introduced the now-classic principles of persuasion that guide leaders, marketers, and communicators around the globe. He is the author of the seminal books Influence and Pre-Suasion, which have sold millions of copies and been translated into dozens of languages. Cialdini's work continues to define best practices in ethical persuasion, earning him recognition as one of the most influential behavioral scientists of our time. 00:00 Introduction to...
2025-12-011h 01NudgeRobert Cialdini: "Everyone Should Memorise This Persuasion Principle"His book Influence sold 5 million times.
He’s known as the Godfather of Influence.
He’s arguably the best-known behavioural science practitioner.
And he’s finally (after years of pestering) joining me on Nudge.
Ladies and gentlemen, today I present:
Robert Cialdini and the persuasion principles that EVERYONE should memorise.
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Cialdini’s Influence Unleashed Event: https://cialdini.com/decevent
Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults
Read Cialdini’s bestseller Influence: https://amzn.to/4prHb7Y
Read the new and...
2025-12-0127 min
Business Books & Co.Influence by Robert CialdiniInfluence: The Psychology of Persuasion by Robert Cialdini is one of the best-selling books on social psychology of all-time. Influence explains the essential ingredients that make what it calls "compliance professionals" (salespeople, marketers, negotiators) successful. Namely, seven levers of influence: reciprocation, liking, social proof, authority, scarcity, commitment, and unity. In this episode we’ll walk through all seven levers, share some of Cialdini’s memorable examples of each, and some areas where they have applied in our own careers. We’ll also discuss the merits of the book as a whole and what we most got out of reading Influe...
2025-11-251h 29
The Mello Millionaire with Tommy MelloHow To Earn Trust and Influence According to Renowned Psychologist Robert CialdiniRobert Cialdini is a world-leading psychologist and bestselling author whose groundbreaking research on the science of influence has shaped modern understanding of persuasion and decision-making. Often called the godfather of influence, he introduced the now-classic principles of persuasion that guide leaders, marketers, and communicators around the globe.He is the author of the seminal books Influence and Pre-Suasion, which have sold millions of copies and been translated into dozens of languages. Cialdini’s work continues to define best practices in ethical persuasion, earning him recognition as one of the most influential behavioral scientists of our time....
2025-11-2139 min
Miracle Mentality with Tim Storey (Motivation, Self Help, and Mental Health)Dr. Robert Cialdini: The Godfather of Influence on the Art of Persuasion | Self Help | E14He almost signed with the Detroit Tigers. But instead of a baseball career, Dr. Robert Cialdini chose a calling to study what truly moves people and how influence can be used to uplift, not manipulate. That decision led to groundbreaking research that transformed business, psychology, and leadership around the world. In this episode, Tim Storey and Dr. Cialdini explore how generosity builds trust, why reciprocity is the secret to connection, and how persuasion grounded in ethics becomes a lasting force for good.
Dr. Robert Cialdini is a psychologist, bestselling author, and the world’s leading expert on in...
2025-11-1742 min
The Tim Castle ShowEpisode 124: The Godfather of Influence - Robert Cialdini - How Be More Likable, Persuasive and Maximize The Small BigsThis must be one of the most incredible conversations I have had the privilege of having to date on the show. That's because it was just that, a conversation, not rehearsed or scripted, just two practitioners of influence discussing a topic they love. I wanted to get this out to you asap, because it is filled with actionable and practical tweaks you can make to your communication that can dramatically boost your persuasive abilities which in turn radically changes the trajectory of your life.If you are interested in learning more about Cialdini's wo...
2025-11-1256 min
The Year of Magical LearningEpisode 150: Influence by Robert Cialdini - Write it Down!Discussion Topic: Write It Down!
Book Title: Influence: Science and Practice by Robert Cialdini
In this episode of YOML, we dive into the book 'Influence: The Science and Practice' by Robert Cialdini, exploring how innate psychological principles drive human behaviour and decision-making. The hosts discuss the impact of reciprocity, commitment, consistency, and other principles on both personal and business success. They emphasize the importance of publicly declaring commitments and writing down thoughts to influence one's subconscious mind. Reflecting on personal values and maintaining integrity is key to effective self-leadership. Join the...
2025-10-1346 min
Elevate with Robert GlazerElevate Classics: Robert Cialdini, The Godfather of InfluenceRobert Cialdini is one of the world's leading experts on influence and persuasion. He is an award-winning behavioral scientist and the president and CEO of Influence at Work. He is the Regents' Professor Emeritus of Psychology and Marketing at Arizona State University, and a New York Times bestselling author who has sold 7 million books in 44 languages in his career. He is frequently referred to as the “Godfather of Influence,” and coaches clients such as Google, Microsoft, Cisco and Coca Cola.
In this classic episode, Cialdini joined host Robert Glazer on the Elevate Podcast to talk about influence in leadership an...
2025-07-0852 min
Smarter Marketer88. Dr. Robert Cialdini on Persuasion and Influence in Modern MarketingWhat makes people say "yes"? Rocket Agency’s Co-Founder James Lawrence sits down with Dr. Robert Cialdini, the godfather of influence and the world’s foremost authority on the psychology of persuasion, to talk about the timeless principles behind his work, his seventh principle of influence - Unity - and how AI, ethics and empathy are shaping persuasion in modern marketing.Key Takeaways:Origin story: How Dr. Cialdini went “undercover” in multiple industries to discover the universal principles of influenceA walkthrough of the original six principles - Reciprocity, Scarcity, Authority, Consistency, Liking and Social ProofThe 7th principl...
2025-06-0353 min
Power & ImpactThe #1 Trick That Makes You Say YES Without Realizing It | with Dr. Robert CialdiniEver walked away from a sale wondering, 'What just happened?' So did Dr. Robert Cialdini and it sparked a revolution in psychology. On today's episode of Power and Impact, I sit down with Dr. Robert Cialdini, psychologist and author of Influence, to unpack the universal principles that drive human behavior and persuasion. From growing up in a multicultural Milwaukee neighborhood to infiltrating sales and marketing organizations undercover, Dr. Cialdini shares the fascinating journey that shaped his groundbreaking research on influence. Together, we explore the powerful stories behind the seven principles of persuasion—reciprocity, authority, sc...
2025-05-2746 min
All Things NegotiationRobert Cialdini: The godfather of influence tackles negotiationStan has an insightful discussion with Robert Cialdini, a renowned professor at Arizona State University and author of the best-selling book, 'Influence'. In this episode, we explore the principles of influence and how they can be applied in various aspects of life, from personal relationships to business negotiations. Robert Cialdini shares practical tips on building rapport, the power of reciprocity, social proof, authority, and the importance of preparation. Learn how small changes in your communication can lead to significant differences in outcomes and discover techniques to enhance your persuasive abilities ethically and effectively. Whether you're looking to...
2025-04-2253 min
A History of MarketingDr. Robert Cialdini: “The Godfather of Influence” on the Seven Principles of Persuasion in MarketingA History of Marketing / Episode 9This week, I sit down with Dr. Robert Cialdini, a NYT bestselling author and Regents Professor Emeritus of Psychology and Marketing at Arizona State University. Cialdini is regarded as “The Godfather of Influence” and The Harvard Business Review describes him as “the foremost expert on effective persuasion.”This is a special conversation for me. Cialdini’s 1984 book “Influence: Science and Practice” is a book I’ve revisited over my career, and I’ve recommended it to several marketing colleagues. Speaking directly with Cialdini was a true honor. He’s given a handful of...
2025-03-0652 min
BuildersHow to Influence without Authority with Robert CialdiniIn this episode, we sit down with the legendary Dr. Robert Cialdini, author of "Influence: The Psychology of Persuasion". Known as the father of influence science, Dr. Cialdini unpacks the seven principles of persuasion and shares actionable insights on how to ethically influence others, build trust, and drive collaboration.🚀 Key Takeaways from the Episode:The difference between persuasion vs. manipulationWhy asking for advice instead of opinions leads to better collaborationThe psychology behind reciprocation and loyaltyThe power of scarcity, authority, and social proof in decision-makingHow small changes can lead to massive improvements in influenceWhether you're a product manager, leader, or ent...
2025-03-041h 19
The Richard Robbins ShowMastering the Art of Ethical Influence in Sales with Special Guest, Dr. Robert Cialdini▶️ Book a call with Jaimie Robbins https://calendly.com/rri-coaching/coaching-information-call 🔗 Connect with Richard Robbins on Instagram https://www.instagram.com/richardlrobbins ✅ Join the RRI Agent Access Emails /https://richardrobbins.infusionsoft.app/app/form/join-rri-tribe Ethical Influence with Renowned Author, Dr. Robert Cialdini How can understanding the psychology of influence transform your real estate business? In this episode of The Richard Robbins Show, Richard and Jaimie Robbins sit down with Dr. Robert Cialdini, the world-renowned expert on influence and persuasion, to uncover the secrets behind ethical persuasion, trust-building, and sales success. Known as the "Godf...
2025-02-1854 minThe Richard Robbins ShowMastering the Art of Ethical Influence in Sales with Special Guest, Dr. Robert Cialdini▶️ Book a call with Jaimie Robbins https://calendly.com/rri-coaching/coaching-information-call 🔗 Connect with Richard Robbins on Instagram https://www.instagram.com/richardlrobbins ✅ Join the RRI Agent Access Emails /https://richardrobbins.infusionsoft.app/app/form/join-rri-tribe Ethical Influence with Renowned Author, Dr. Robert Cialdini How can understanding the psychology of influence transform your real estate business? In this episode of The Richard Robbins Show, Richard and Jaimie Robbins sit down with Dr. Robert Cialdini, the world-renowned expert on influence and persuasion, to uncover the secrets behind ethical persuasion, trust-building, and sales success. Known as the "Godf...
2025-02-1854 min
Makes Sense - with Dr. JC DoornickMaking Sense of Influence - The Psychology of Persuasion by Robert Cialdini"Why do some people seem to effortlessly connect, persuade, and close more business, while others struggle to get a simple 'maybe'? Is it confidence? Charisma? Or is there something deeper at play? The truth is, that most people approach communication, networking, and sales backward. They focus on what they want to say and what they want people to know, rather than understanding what drives people to say yes. Today, I’m breaking down Robert Cialdini’s best-seller, Influence: The Psychology of Persuasion, one of the most powerful books ever written on the science of persuasion. And...
2025-02-0533 minElevate with Robert GlazerRobert Cialdini On Persuasion, Influence And LeadershipRobert Cialdini is one of the world's leading experts on influence and persuasion. He is an award-winning behavioral scientist and the president and CEO of Influence at Work. He is the Regents' Professor Emeritus of Psychology and Marketing at Arizona State University, and a New York Times bestselling author who has sold 7 million books in 44 languages in his career. He is frequently referred to as the “Godfather of Influence,” and coaches clients such as Google, Microsoft, Cisco and Coca Cola.Robert joined host Robert Glazer on the Elevate Podcast to talk about influence in leadership and much more.
2024-12-1052 min
The Smart Downloader - Latest Products Reviews & TipsDr. Robert Cialdini – Become A Cialdini Certified Practitioner – Free Download CourseDr. Robert Cialdini – Become A Cialdini Certified Practitioner – Free Download Course Learn the secret process that helps you think from the problem to a set of principles, …
The post Dr. Robert Cialdini – Become A Cialdini Certified Practitioner – Free Download Course appeared first on The Smart Downloader - Real Honest Reviews & Exclusive Bonuses For Download.
2024-10-3001 minThe Home Service Expert PodcastMastering the Principles of Influence with Dr. Robert CialdiniDr. Robert Cialdini is the Founder of Cialdini Institute and the President of Influence at Work. Recognized as the "Godfather of influence," he is known for his cutting edge scientific research and ethical business and policy applications. Dr. Cialdini is also the New York Times Bestselling Author of "Influence" and "Pre-suasion." In this episode, we talked about principles of influence, ethical persuasion, personal development...
2024-10-251h 11The Mindset Game® Podcast212 How to Influence Others: Interview with Dr. Robert CialdiniAccording to industry leaders such as Forbes, LinkedIn, and the World Economic Forum, the ability to influence and persuade others is among the top three essential soft skills in today's business world. However, it's crucial that persuasion is conducted in an ethical manner, ensuring that a favorable outcome is likely for all parties involved. Known as the "godfather of influence," Dr. Robert Cialdini has spent over 40 years conducting scientific research on how to ethically persuade others. He's the author of several New York Times bestsellers, including "Influence: The Psychology of Persuasion," which has sold over 8 million copies...
2024-10-2546 min
Think Fast Talk Smart: Communication Techniques164. Rethinks: Using "Pre-suasion" to Influence OthersThe inner workings of social influence and persuasion.Want to change someone’s mind? First, explains Robert Cialdini, you have to change their framing.For Cialdini, the Regent's Professor Emeritus of Psychology and Marketing at Arizona State University, persuasion begins before we even deliver our pitch or presentation. Through what he calls “Pre-suasion,” communicators can prime audiences to receive messages in a specific way, simply by drawing their attention in specific directions. “It involves focusing people on—putting them in mind of—those motivators before they encounter [them] in the communicator’s message,” Cialdini says, “b...
2024-10-1532 min
Family Office Podcast: Billionaire & Centimillionaire Interviews & Investor Club InsightsDr. Robert Cialdini on Maximizing Influence in the Age of Artificial IntelligenceSend us a textIn this exclusive interview, Dr. Robert Cialdini, a leading expert in the psychology of influence and persuasion, shares invaluable insights on navigating the complexities of communication in today's world, particularly in the context of artificial intelligence and trust.Join us as Dr. Cialdini and Richard C. Wilson discuss:00:09 - Introduction of Dr. Robert Cialdini01:09 - Engaging High Net Worth Individuals02:14 - Successful Individuals and Influence04:58 - Example of Selling Popcorn07:57 - Making Goals Public for Accountability08:52 - The Impact of AI on Trust14:46...
2024-09-3026 min
Ecommerce Traffic & Conversion PodcastApplying Robert Cialdini’s Principles of Influence in Business with Brian AhearnUnlock the secrets to sales mastery with proven influence principles. In this episode, we have Brian Ahearn, Chief Influence Officer at Influence People and one of only 12 individuals in the world personally trained by Dr. Robert Cialdini, as he shares his journey from insurance sales to becoming a leading expert in influence. Discover how leveraging principles like authority, scarcity, and reciprocity can transform your sales approach and boost your e-commerce success. Tune in to this episode to harness the power of influence and master your sales strategy. Learn how to become a R...
2024-09-0332 min
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)YAPClassic: Robert Cialdini, The Godfather of Influence and Persuasion Reveals All | Human BehaviorRobert Cialdini was once an easy target for salespeople, often saying yes to things he didn’t want. Intrigued by the psychological factors behind his decisions, he set out to uncover the secrets of persuasion. Today, he's known as the "Godfather of Influence" and has transformed our understanding of how persuasion works. In this episode of YAPClassic, Robert breaks down the 7 universal principles of persuasion you must master to elevate your influence.Robert Cialdini is a top social psychologist and bestselling author whose research on persuasion has shaped modern psychology and marketing. His book, Influence, is a co...
2024-08-1649 min
Summation (formerly World of DaaS)Dr. Robert Cialdini - 7 Principles of Influence ExplainedRobert Cialdini is a world renowned psychologist and author. His seminal work, "Influence: The Psychology of Persuasion," published in 1984, is a classic in the field. He taught marketing, business and psychology at Stanford and he is the Regents' Professor Emeritus of Psychology and Marketing at Arizona State University.In this episode of World of DaaS, Robert and Auren discuss:The science of influence Persuasion in tech and marketingGuarding against deceptionPersuasive technology and algorithmsLooking for more tech, data and venture capital intel? Head to WorldofDaaS.com for o...
2024-07-0946 min
I Love Marketing40 Years of Influence Joe Polish's Special Interview with Dr. Robert CialdiniUncover the purpose of wealth, the secrets to ethical persuasion, and tips to overcome rejection and skepticism. Plus, Dr. Cialdini shares his advice on maintaining a 47-year-long relationship. If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here's a glance at what you'll learn from Dr. Robert Cialdini in this episode: What one of the richest men in the world said is the purpose of building personal wealth Dr. Robert Cialdini shares some of the latest, most...
2024-06-2137 min
I Love Marketing with Joe Polish and Dea40 Years of Influence Joe Polish’s Special Interview with Dr. Robert Cialdini - I Love Marketing Episode #468Uncover the purpose of wealth, the secrets to ethical persuasion, and tips to overcome rejection and skepticism. Plus, Dr. Cialdini shares his advice on maintaining a 47-year-long relationship. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll learn from Dr. Robert Cialdini in this episode: What one of the richest men in the world said is the purpose of building personal wealth Dr. Robert Cialdini shares some of the latest, most interesting research on persua...
2024-06-2137 min
Performance Initiative Podcast#28: Persuade Anyone in Business and Personal Life - Dr. Robert Cialdini, Psychologist, Author & SpeakerIn this compelling episode of the Performance Initiative Podcast, hosts Dr. Grant Cooper and Dr. Zinovi Mailer converse with Dr. Robert Cialdini, an eminent expert on persuasion and influence. Key topics include trustworthy appearances, the reciprocity principle, and practical persuasion techniques used by professionals such as CIA agents and waiters. The discussion includes fascinating examples such as Ethiopia's unexpected aid to Mexico and the impact of a simple piece of chocolate. Dr. Cialdini details the roles of genuine customer affection, scarcity, and social proof in decision-making, and highlights the significance of authority through Stanley Milgram's experiment. The conversation also...
2024-06-181h 54
Depression Detox Show | Daily Inspirational Talks774 | Robert Cialdini: "Give."Author, speaker, and psychologist Robert Cialdini will make his first appearance on the show to discuss the science of persuasion.Source: BX2015: Words that matterConnect with Robert Cialdini: Website: https://cialdini.com Book: Influence, New and Expanded: The Psychology of PersuasionHosted by Malikee Josephs (Pronounced Muh leek Jo seffs) Let's Connect: (I Personally Respond, The Real Me) Follow Me On Instagram @DepressionDetoxShow....
2024-05-3011 minI Love MarketingThe World's Greatest Conversation on Behavior, Influence, and Negotiation: A One-of-Kind Interview by Joe Polish with B.J. Fogg PhD, Dr. Robert Cialdini, and Chris VossLearn unique strategies for creating lasting change, boosting conversion rates, and navigating tough situations. Discover ethical ways to use these powerful tools and insights on AI's impact on behavior. Tune in for transformative tips on success and discerning truth in a world of uncertainty. If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here's a glance at what you'll learn in this episode: What the top former FBI hostage negotiator says is the master secret to winning a...
2024-05-271h 08
We Study Billionaires - The Investor’s Podcast NetworkTIP616: The Godfather of Influence w/ Dr. Robert CialdiniOn today’s episode, Clay is joined by Dr. Robert Cialdini to discuss Charlie Munger’s favorite book – Influence: The Psychology of Persuasion.Dr. Cialdini is a New York Times Best Selling Author of Influence and Pre-Suasion.He is also CEO and President of Influence at Work where they focus on ethical training, corporate keynote program, and the Cialdini Method Certified Trainer program. He received his PhD from the University of North Carolina and post-doctoral from Columbia University. In acknowledgment of his outstanding research achievements and contributions in behavioral scienc...
2024-03-2258 min
DenkTank#70. Jitske Kramer interviewt Dr. Robert CialdiniIn deze speciale aflevering van DenkTank zijn we vooral luisteraar. We zijn vlieg-op-de-muur bij een prachtig interview tussen twee van onze sprekers: Corporate Antropoloog Jitske Kramer & de Godfather of Influence: Dr. Robert Cialdini. Podcasthost Christ Coolen is er stil van. Jitske en Robert gaan in dialoog over de kracht en moraliteit van beïnvloeding. Welke superkrachten hebben we en hoe zetten we die weloverwogen in? Ze spreken over:Liminaliteit: wat is het precies en hoe gaan we ermee om? Tricksters: wat zijn dit voor types, hoe zie je ze in je organisatie, wat kunnen ze j...
2024-03-1418 min
Business LunchThe Power of Pre-suasion and Persuasion with Dr. Robert CialdiniDive deep into the art of persuasion with Dr. Robert Cialdini as he unveils the secrets behind effective communication. From the power of pre-suasion to leveraging emotional triggers, this episode offers a comprehensive guide to understanding human behavior and influencing decision-making processes.Highlights: "What you focus on at any given moment makes you prioritize all information that's related to that focal concept while it's still in consciousness." - Dr. Robert Cialdini "Nothing in life is as important as you think it is while you are thinking about it." - Daniel Kahneman "...
2024-02-241h 09
The Intrinsic Value Podcast - The Investor’s Podcast NetworkWarren Buffett’s #3 & Charlie Munger’s #1 Business Book of All-Time w/ Robert CialdiniRobert Leonard chats with Dr. Robert Cialdini to discuss his book Influence, New and Expanded: The Psychology of Persuasion.IN THIS EPISODE YOU’LL LEARN:00:00 - Intro02:17 - What influence is and why there is so much psychology in persuasion.07:37 - What the levers of influence are.27:36 - How the world of digital business is impacted by influence.32:06 - What makes our cell phones addicting?36:12 - How do we spot phony online reviews and why this is important?39:49 - Why pe...
2023-12-2258 min
Meikles & Dimes100: The Godfather of Influence | Robert CialdiniRobert Cialdini, known as the Godfather of Influence, is a professor emeritus at Arizona State University. His New York Times bestselling books Influence and Pre-Suasion have sold more than 7 million copies in 44 different languages.
Robert is known globally as the foundational expert in the science of influence, and his Principles of Persuasion are used by some of the world’s most notable people. For example, Robert worked for both the Barack Obama and Hillary Clinton presidential campaigns.
In this episode we discuss the following:
If you do a favor for someone you work with, do...
2023-11-1317 min
Imperfect LeadersWhy Do Five Million People Trust Professor Robert Cialdini?Every once in a while I'm stupid enough to get into an argument with my wife. Even when I win the battle (rarely), I lose the war (always).
This paradox made me think about the art of influence. How do you persuade people in a way that both sides feel they've won?
I turned to the world's preeminent thought leader on the topic - Professor Robert Cialdini - who wrote a book called Influence, The Psychology of Persuasion - that has sold more than five million copies around the world.
Charlie Munger and...
2023-09-1545 min
The Leadership PodcastTLP372: One of the Best Business Books Ever with Robert Cialdini, Ph.D.Robert Cialdini, Ph.D., a renowned expert on the psychology of influence and persuasion. Known as the "Godfather of influence," his book "INFLUENCE: The Psychology of Persuasion" is considered one of the best business books ever. He discusses the concept of unity as a lever of influence and how it differs from social proof and liking. Dr. Robert shares insights on "blue lies" and how tribalism can affect our behaviors. Dr. Robert also talked about his second edition of "Influence" and the goals of the Cialdini Institute. A fascinating conversation on understanding human behavior and increasing ethical influence. https://bit...
2023-08-1635 min
The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral EconomicsThe Science of Influence: Dr. Robert Cialdini Reveals the Secrets (Refreshed Episode)The principle of unity, now featured as Robert Cialdini's 7th Principle of Persuasion in the New and Expanded version of Influence, is important for anyone in business to understand. Fundamentally, it is about fostering a communal sentiment between the communicator and the audience, making them feel as if they are part of the same group. This unity transcends mere similarities and taps into shared identities such as nationality, family, or political affiliation. More than being an effective tool for persuasion, creating a sense of unity also helps build stronger, more meaningful connections with others. Throughout the interview...
2023-08-0849 min
Earn Your HappyPersuasion Psychologist Dr. Robert Cialdini On The Yes Factor: Make An Impact, Win Customers, And Transform Your BusinessIf you want to make a meaningful impact through your products, your company, or your message, it's crucial to understand the science of influence. Today, I'm joined by New York Times bestselling author and expert in the science of persuasion, Dr. Robert Cialdini. Dr. Cialdini has dedicated his entire career to conducting rigorous testing, analyzing data, and publishing peer-reviewed scientific research on the factors that influence human behavior. In our conversation, Dr. Cialdini discusses why people say "yes," why they buy, and how you can apply the principles of influence to your business. He also equips you w...
2023-07-101h 03
Take The LeadInfluencing Minds, Transforming Lives: The Power Of Pre-suasion With Dr. Robert CialdiniThey say that to change the mind, the influencer must also change the ‘state of mind’. Pre-suasion may sound like a new term, but it could be the key to optimal persuasion. In this episode, Dr. Diane Hamilton sits down with Dr. Robert Cialdini, widely known as “The Godfather of Influence.” He is also the New York Times bestselling author of Pre-suasion: A Revolutionary Way to Influence and Persuade. As the founder of the Cialdini Institute, Dr. Cialdini has made a profound impact on the fields of sales, emotional intelligence, curiosity, and perception. Today, he discusses his book and the differen...
2023-06-3040 min
Marketing Square : Les secrets Growth Marketing ⚡️Le Book Club ⛱ | "Influence & Manipulation" de Robert Cialdini | Résumé du livreQu'est-ce qui nous pousse à dire "oui", quand on veut dire "non" ?
Aujourd'hui, nous plongeons dans l'univers de la psychologie et du marketing avec "Influence et manipulation" de Robert Cialdini.
Dans ce livre, Cialdini identifie 6 principes psychologiques qui nous jouent des tours.
La réciprocité, l'engagement et la cohérence, la preuve sociale, la sympathie, l'autorité et la rareté.
Réciprocité
Cialdini raconte l'histoire des Hare Krishna qui ont connu un immense succès en offrant des fleurs aux passants, qui se se...
2023-06-2805 min
Resúmenes TheTowerofScienceResumen del libro Influencia por Robert Cialdini Parte 2#robertcialdini #persuasión #influencia #onlinemarketing #marketing #marquetingdigital #negocios #reciprocidad #educación #presuasión #emailmarketing #tech #estrategiademarketing #estratégiademarca #libros #citas #psicologiadeventas #persuasive #estratégiasdevendas #comportamientohumano #inteligenciaemocional #seduccion #habilidadessociales Sigue leyendo el resumen: https://thetowerofscience.com/espanol/resumen-del-libro-influencia-de-robert-cialdini-influence/ Únete a nuestra newsletter y consigue las ideas de los mejores libros directamente en tu email: https://thetowerfilosofia.com/unase-a-nuestra-newsletter/ Resumen corto: Influencia es considerado como uno de los mejores libros sobre comportamiento humano. Escrito en 1984 por Robert Cialdini, desde entonces se ha convertido en uno de los libros de elección para cualquiera que trabaje con otras personas. En el libro el autor p...
2023-05-3001 min
The Accelerators ClubMastering the Art of Persuasion with Professor Robert Cialdini: Uncover the ScienceMastering the Art of Persuasion with Professor Robert Cialdini: Uncover the Science
Meet The Masters Series: Professor Robert Cialdini
My next guest is Professor Robert Cialdini.
And I’m so pleased you’re going to have this opportunity to hear these ideas.
I was fortunate enough to get to meet him when he was in London speaking at an event.
He's an absolute expert when it comes to understanding scientific research, from proven ideas, and exactly how people are persuaded to take action.
I'm certain that you'll enjoy t...
2023-05-2921 min
The Thought Leader Revolution PodcastEP466: Dr Robert Cialdini - How To Become A Powerful & Sought After Thought Leader"To persuade, speak not to argument. Speak to self-interest." - Ben Franklin "In terms of thought leadership you have to differentiate yourself from the herd, from what most people are doing in a standard and conventional way. And then you get the chance to be seen as someone who's leading on that topic or in a new direction on that topic." - Dr. Robert Cialdini Dr. Robert Cialdini was a researcher, academic, scholar, and teacher when he realised that it wasn't enough to live in a world of seemingly artificially constructed studies on human behaviour...
2023-05-091h 04
The Science of SuccessThe Godfather of Influence, Dr. Robert CialdiniIn this episode we discuss an old trick palm readers use that you can leverage to get people to do what you want, why persuasion does not lie just in the message itself, but rather in how the message is presented, what the research reveals about why the context matters as much, if not more, than the content itself, why you shouldn’t ask people for their opinion but instead ask someone for their advice, how small differences that seem trivial make a HUGE impact on human behavior, and much more with Dr. Robert Cialdini.Dr. Robert Ci...
2023-03-2238 min
Breakthrough Marketing SecretsDr. Robert Cialdini's 5th Influence Secret | The Psychology of Persuasion⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐👩⚖️ Proof, Credibility, and Believability Copywriting Course📕 Influence: The Psychology of Persuasion book by Roberti Cialdini [Amazon]☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email🏆 Roy Furr, Fractional CMO for Direct Response MarketersEvery marketer, copywriter, salesperson, and entrepreneur should read Dr. Robert Cialdini’s Influence: The Psychology of Persuasion.Heck, every PERSON should read it.Because persuasion is everywhere in our daily lives...
2023-03-2119 min
Famous Book Lessons & SummariesInfluence: The Psychology of Persuasion by Robert Cialdini - 7 Best LessonsInfluence: The Psychology of Persuasion by Robert Cialdini - 7 Best Lessons
Hi, welcome to this podcast: Famous Book Lessons & Summaries
Today we will be looking at 7 Best Lessons from the Book Influence: The Psychology of Persuasion by Robert Cialdini
Influence: The Psychology of Persuasion by Robert Cialdini - 7 Best Lessons
Cialdini’s writing relies on a vast amount of scientific research. He also does what could be called investigative research. For this book, he went undercover for 3 years to in...
2023-02-0812 min
Think Fast Talk Smart: Communication Techniques76. Change My Mind: Using “Pre-suasion” to Influence OthersWant to change someone’s mind? First, explains Robert Cialdini, you have to change their framing.For Cialdini, the Regent's Professor Emeritus of Psychology and Marketing at Arizona State University, persuasion begins before we even deliver our pitch or presentation. Through what he calls “Pre-suasion,” communicators can prime audiences to receive messages in a specific way, simply by drawing their attention in specific directions. “It involves focusing people on—putting them in mind of—those motivators before they encounter [them] in the communicator’s message,” Cialdini says, “bringing people’s focus of attention onto something that is nested in the...
2023-01-2432 min
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)Robert Cialdini: World's #1 Influence and Persuasion Expert Shares All | Human Behavior| E196Robert Cialdini is known globally as the foundational expert in the science of influence. His Six Principles of Persuasion have become a cornerstone for any organization serious about effectively increasing its influence. His research is focused on uncovering why people say “yes” to certain requests and how to apply these findings ethically in the business world. In this episode, Robert and Hala discuss how to become a skilled persuader and why that matters in business. Robert breaks down the tactics to recognize when we are being influenced so we can defend ourselves against it and make the best...
2022-11-1454 min
unSILOed with Greg LaBlanc200. The Golden Age of Persuasion feat. Robert CialdiniDr. Robert Cialdini has spent his entire career conducting scientific research on what leads people to say “Yes” to requests and appeals. The results of his research, his ensuing articles, and New York Times bestselling books have earned him an acclaimed reputation as a respected scientist and engaging storyteller.His books, including “Influence” and “Pre-Suasion,” have sold more than 7-million copies in 44 different languages. Robert is also the Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University.In this episode, Robert joins Greg to talk about what's changed in the 30 years between his published books...
2022-10-1953 min
On the Road with Legal Talk NetworkClio Cloud 2022: Building Influence thru Relationships & Persuasion with Robert CialdiniTune in for highlights from Robert CIaldini’s closing keynote address at ClioCon 2022. Host Christopher Anderson talks with Robert about his scientific research into influence. Robert discusses the many effects of influence in the world, shares his Six Principles of Persuasion, and explains how solid, meaningful relationships help us build our influence both personally and professionally. Robert Cialdini is president of INFLUENCE AT WORK and a New York Times bestselling author. Learn more about your ad choices. Visit megaphone.fm/adchoices
2022-10-1427 min
Behavioral Grooves PodcastThe Power of Unity: Robert Cialdini Expands His Best Selling Book Influence [Republish]The GodFather of Influence, Robert Cialdini joins us on Behavioral Grooves to share his motivation for expanding his bestselling book Influence: The Psychology of Persuasion which now includes a completely new Seventh Principle of Influence: Unity. This additional principle can help explain our political loyalties, vaccine hesitancy and why media headlines can be so inflammatory.
Another motivation for the revised edition to the book is to include more application to the Principles of Influence. So our conversation highlights some of Bob’s advice for start-up businesses and how they can harness the principle of Social Proof. And as ge...
2022-08-291h 19
Luminate with Lan Anh VuRobert Cialdini – How to Influence & Persuade AnyoneToday’s guest is Dr. Robert Cialdini. Dr. Cialdini is one of the most renowned psychologists in the world. He is known as the “Godfather of Influence”, because he is the creator of the science of persuasion. He is New York Times and Wall Street Journal best-selling author of Influence, which has sold over five million copies. Warren Buffett and Charlie Munger called Dr. Cialdini's book "Influence" one of the most important books they've ever read. Fortune Magazine lists Influence in their “75 Smartest Business Books.” CEO Read lists Influence in their “100 Best Business Books of All Time.”...
2022-08-1643 min
The Intrinsic Value Podcast - The Investor’s Podcast NetworkMI Rewind: Warren Buffett’s #3 & Charlie Munger’s #1 Business Book of All-Time w/ Robert CialdiniIN THIS EPISODE YOU’LL LEARN:
03:08 - What influence is and why there is so much psychology in persuasion.
07:37 - What the levers of influence are.
28:36 - How the world of digital business is impacted by influence.
32:06 - What makes our cell phones addicting?
36:12 - How do we spot phony online reviews and why this is important?
39:49 - Why personalizing gifts increases the returns of gifts.
47:13 - Which psychological principle Coca-Cola missed that led to a disastrous marketing decision.
48:50 - Why Amazon offers to pay each of its fulfillment employees up to $5,000 if they quit.
54:56 - The question ca...
2022-05-2759 min
Easy Prey7 Ways You Are Being Influenced with Dr. Robert CialdiniThere are methods used to influence us to either buy or do something. We may even be persuaded to participate and only later on wonder how they got us to join. It is beneficial to know these seven principles that compel us to react. Today's guest is Dr. Robert Cialdini. Dr. Cialdini is an author and keynote speaker as a leading expert on influence and persuasion. His books are published in 44 different languages and have sold over 7 million copies. He's a New York Times, Wall Street Journal, and USA Today best-selling author. He's also been elected to...
2021-10-2752 min
Hustle & Flowchart: Mastering Business & Enjoying the JourneyDr. Robert Cialdini - Understanding Influence In The Digital AgeIt was a true pleasure and honor to have Dr. Robert Cialdini on the show today, author of one of the most well-known books that many of our guests have referenced. When we got into marketing and entrepreneurship, one of the first books we read was his Influence, which explained the principles of how to execute what we put out into the world. Now with this updated, expanded version, it has been blowing our minds in terms of how practical it is, especially with a brand new principle added. Dr. Cialdini showed us how to get the ethical ‘yes’ and...
2021-09-231h 19
The My Wife Quit Her Job Podcast With Steve Chou373: Dr. Robert Cialdini On Using Influence And Persuasion To Grow An Ecommerce BrandToday I have an extra special guest on the show, Dr. Robert Cialdini. Dr. Cialdini’s book “Influence: The Psychology of Persuasion” literally changed my life and is responsible for teaching me how to sell online, how to influence people and how to run a successful online business. In this episode, we discuss how to use influence and persuasion to create a powerful ecommerce brand. What You’ll Learn How to use Dr.Cialdini’s latest persuasion principle to grow your e-commerce brand The 7 principles of influence and how to apply them to business How I incorporated Cialdini’s 7 principles t...
2021-09-221h 05
The Marketing Book Podcast345 Influence by Robert CialdiniInfluence: The Psychology of Persuasion, New and Expanded by Robert Cialdini About the Author: Dr. Robert Cialdini is the recognized thought leader in the fields of Influence and Persuasion and is a New York Times bestselling author with over 7 million books sold worldwide in 44 languages. He is the author of Pre-Suasion: A Revolutionary Way to Influence and Persuade, which was featured on episode 90 of the marketing book podcast in 2016. Dr. Cialdini is currently Regents Professor Emeritus of Psychology and Marketing at Arizona State University. He has spent his entire career designing, c...
2021-08-2051 min
The Psychology PodcastRobert Cialdini || The New Psychology of PersuasionToday it’s great to chat with Dr. Robert Cialdini. Dr. Cialdini is the author of Influence and Pre-Suasion and is recognized as the foundational expert in the science of influence. His Principles of Persuasion have become a cornerstone for any organization serious about ethically and effectively increasing their influence. Dr. Cialdini has earned a global reputation for his ability to translate his scientific research into valuable and practical actions. He is a New York Times, Wall Street Journal, and USA Today bestselling author, with over seven million copies sold in 44 different languages. He is the president and CEO of...
2021-07-0145 minThe Brainy Business | Understanding the Psychology of Why People Buy | Behavioral EconomicsDr. Robert Cialdini and the (Now!) 7 Principles of PersuasionToday I am beyond excited to have Bob Cialdini here to talk about the newly expanded version of his book Influence. There are 220 additional pages and a 7th principle of persuasion that has been added, which he explains in the conversation. If you've been listening to the podcast for a while or have a background in behavioral economics, behavioral science, or psychology, you have likely heard the name "Cialdini." His work paved the way for so many careers and I'm pleased to report that he is just an incredibly nice person who is a delight to talk...
2021-06-1849 min
The Michael Shermer Show187. Robert Cialdini — Influence: The Psychology of PersuasionIn this dialogue, based on the new edition of his highly acclaimed bestseller (over 5 million copies sold in over 40 languages), Robert Cialdini — New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion — explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Shermer and Cialdini discuss: Cialdini's Universal Principles of Influence and 7 Principles of Persuasion, pluralistic ignorance, free will/determinism, cults, conformity, #BLM, #metoo, antiracism, social justice, and human rights. How rational are humans? Do we default to truth and naturally beli...
2021-06-081h 56Behavioral Grooves PodcastThe Power of Unity: Robert Cialdini Expands His Best Selling Book InfluenceThe GodFather of Influence, Robert Cialdini joins us again on Behavioral Grooves to share his motivation for expanding his bestselling book Influence: The Psychology of Persuasion (https://amzn.to/3tyCpZ6) which now includes a completely new Seventh Principle of Influence: Unity. This additional principle can help explain our political loyalties, vaccine hesitancy and why media headlines can be so inflammatory.
Another motivation for the revised edition to the book is to include more application to the Principles of Influence. So our conversation highlights some of Bob’s advice for start-up businesses and how they can harness the pr...
2021-05-301h 19
Freedom Pact | Joseph and Lewis#188: Dr Robert Cialdini - The 7 Principles of Influence & PersuasionDr Robert Cialdini is known as the foundational expert in the science of influence. Robert is a New York Times, Wall Street Journal, and USA Today bestselling author, with over five-million copies sold in 44 different languages. He is the president and CEO of INFLUENCE AT WORK. Dr. Cialdini received his PhD from University of North Carolina and post-doctoral training from Columbia University. Dr. Cialdini was elected to the American Academy of Arts & Sciences in 2018 and the National Academy of Sciences in 2019. Robert’s work and books have been featured in the New York Times, Forbes, Inc and the Psychology Today Magazine an...
2021-05-1450 min
The Jordan Harbinger Show507: Robert Cialdini | A New Look at the Science of InfluenceRobert Cialdini (@RobertCialdini) is widely regarded as the “Godfather of influence” for his groundbreaking work in ethical persuasion. An update of his bestseller that started it all, Influence, New and Expanded: The Psychology of Persuasion, is out now.
What We Discuss with Robert Cialdini:
Cialdini’s Universal Principles of Influence that turn you into an unstoppable persuasion machine (and allow you to defend yourself against the unethical influence of others).
Why it’s a bad idea to accept a gift or favor from someone we don’t like or trust, and how we can reject such a gift or...
2021-05-131h 31
Opinion Science#37: Influence with Robert CialdiniDr. Robert Cialdini is an internationally recognized expert on the science of influence. His book Influence is one of the most influential business and psychology books of all time, selling over five-million copies worldwide. As a social psychologist, Cialdini has conducted foundational research on compliance, social norms, and helping behavior. But he is perhaps best known for boiling influence down to several key principles.He just released an updated and expanded edition of Influence: The Psychology of Persuasion, and it’s well worth checking out! I was excited to talk with him about th...
2021-05-1058 min
The Intrinsic Value Podcast - The Investor’s Podcast NetworkMI091: Warren Buffett’s #3 & Charlie Mungers #1 Business Book of All-Time w/ Robert CialdiniBOOKS AND RESOURCES
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Robert Cialdini’s Book Influence, New and Expanded: The Psychology of Persuasion
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Lewis Howes’ book The School of Greatness
Scott Young’s book Ultralearning
All of Robert’s favorite books
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2021-05-0558 min
The Good Life Podcast with Sean Murray#62 – Robert Cialdini on Influence My guest this week is Robert Cialdini, Professor of Psychology at Arizona State University and author of the New York Times best-selling book, Influence: The Psychology of Persuasion . A new and expanded version is being release this week.Professor Cialdini's book has had an enormous impact on those of us in the Value Investing community. In fact, when Charlie Munger read the book he was so impressed, and he benefited so much from the principles in the book, he personally reached out to Cialdini to express his appreciation, and being Charlie, he went above and beyond. I ask...
2021-05-0352 min
How to Be Awesome at Your Job664: Dr. Robert Cialdini on How to Persuade with the 7 Universal Principles of InfluenceThe Godfather of Influence, Dr. Robert Cialdini, reveals best- and worst-practices for deploying the seven universal principles of influence. — YOU’LL LEARN — 1) The five words that doubled a student’s persuasiveness 2) How to masterfully and disasterfully employ each of the seven principles of influence 3) The easiest way to lose someone’s trust Subscribe or visit AwesomeAtYourJob.com/ep664 for clickable versions of the links below. — ABOUT ROBERT — Dr. Robert Cialdini is the author of Influence and Pre-Suasion. He is th...
2021-05-0345 min
Michael Covel's Trend FollowingEp. 968: Robert Cialdini Interview with Michael Covel on Trend Following RadioMy guest today is the author of the foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications. Robert Cialdini the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientis...
2021-05-0350 min
What Got You There with Sean DeLaney#244 Robert Cialdini - Mastering the Seven Principles of Influence and PersuasionToday's guest is Dr. Robert Cialdini, who's foundational book Influence is one of the most influential business and psychology books of all time, selling over five-million copies worldwide and one Sean has said is one of the most important books he's ever read! Dr. Cialdini is out with a new, fully updated edition, Influence – Revised and Expanded: The Psychology of Persuasion Dr. Cialdini is also the author of Pre-Suasion and the seminal expert in the fields of influence and persuasion. In Influence, He breaks down the 7 universal principles of influence, so if you want to be the first to learn what th...
2021-05-021h 02
What Got You There with Sean DeLaney#244 Robert Cialdini - Mastering the Seven Principles of Influence and PersuasionToday’s guest is Dr. Robert Cialdini, who’s foundational book Influence is one of the most influential business and psychology books of all time, selling over five-million copies worldwide and one Sean has said is one of the most important books he’s ever read! Dr. Cialdini is out with a new, fully updated edition, Influence – Revised and Expanded: The Psychology of Persuasion Dr. Cialdini is also the author of Pre-Suasion and the seminal expert in the fields of influence and persuasion. In Influence, He breaks down the 7 universal principles of influence, so if you want to be the first to lear...
2021-05-021h 02
Les Nouveaux Chercheurs d'OrEP04 - Comment sommes-nous amenés à faire des choses contre notre gré ? - Influence et Manipulation de Robert CialdiniCette semaine dans les Nouveaux Chercheurs d’Or, Ludo et Sam discutent de Influence et Manipulation de Robert Cialdini.Dans ce livre, Robert Cialdini nous livre tous les secrets de la psychologie de la persuasion. Quels sont les facteurs qui poussent un individu à accepter une proposition ? Comment se fait-il qu'une requête formulée d'une certaine façon soit rejetée et qu'une autre soit acceptée ?Robert Cialdini a passé trois ans en immersion dans le monde des professionnels de la persuasion: les vendeurs, les publicitaires, mais aussi les escrocs.Il existe...
2021-03-041h 27
Book Insights PodcastAre You Being Manipulated?: Book Insights on Influence by Robert Cialdini* Influence is the ability to change the minds and actions of others in a way that they are willing to accept.
* Cialdini identifies half a dozen “weapons of influence”, ways of getting us to act automatically that sidestep our normal rational decision-making processes. These are used by professionals and salespeople to get us to say ‘yes’ without thinking.
* They include: reciprocation, commitment and consistency; social proof; liking; authority; and scarcity. Each are easily triggered.
* By being aware of the trigger, we can see them for what they are and avoid being taken in ourselves.
Theme 1...
2021-02-1726 min
Innovation in Compliance with Tom FoxThe 100 Book Challenge: Influence by Robert CialdiniTom Fox and Nick Gallo talk about decision-making and what influences the process. Humans like to think of themselves as rational beings, but we are really emotional decision-makers who rationalize our decisions with logical arguments. Influence is also a large factor in how you make decisions, Nick adds - it’s how you get people to change their minds without coercion. Tom discusses one of his key takeaways from Cialdini, which is the theory of reciprocity, also known as reaping what you sow. The six principles of influence are: reciprocity, commitment and consistency, social pro...
2021-01-1210 min
Brief Audio BookInfluence (The Psychology of Persuasion) by Robert Cialdini [Negotiation] {#232} #BriefAudioBook - 13 November 2020Influence by Robert Cialdini
[Negotiation] {#232} #BriefAudioBook - 13 November 2020
Influence
The Psychology of Persuasion
Robert Cialdini
16 min read
overview
Do you find the psychology of persuasion intriguing and would want to learn the skills to become a professional persuader? Or do you want to improve your marketing strategies by understanding the ways you can influence others to accept your decisions? This book will help you in defending yourself from the influence of marketing professionals, and show you how...
2020-11-1216 min
Behavioral Grooves PodcastRobert Cialdini, PhD: Littering, Egoism and Aretha Franklin[NOTE: This episode is republished from #50 in January 2019.]
Robert Cialdini, PhD is counted among the greatest psychological researchers alive today and his published works have been cited thousands of times. His New York Times best-selling book, Influence, from 1984, is considered a classic for classroom and corporate use alike. He is an ardent author and a passionate professor, and his work has impacted millions. In short, Bob Cialdini has shaped the landscape of how sales and marketing workers do their jobs and how researchers frame their studies.
In this episode of Behavioral Grooves, Bob took a few...
2020-07-191h 19
OutsideVoices with Mark BidwellPre-suasion: How to Influence With Integrity with Robert CialdiniRobert Cialdini has spent his entire career researching the science of influence. This has earned him an international reputation as an expert in the fields of persuasion, compliance, and negotiation. On this week's episode, Robert discusses how to enlist the support of your senior managers prior to making an important presentation, how companies can boost their productivity by up to 60%, and what we can learn from Warren Buffett on communication. What is Covered 05:40 - For those who haven't read Robert's book, Influence, Robert offers a quick overview on the six principles of influence. 17:25 - Why did...
2020-07-0736 min
Explore the Latest Free Audiobooks in Self-Improvement, Communication SkillsPre-Suasion: A Revolutionary Way to Influence and Persuade by Robert CialdiniPlease visit https://thebookvoice.com/podcasts/1/audiobook/404696 to listen full audiobooks. Title: Pre-Suasion: A Revolutionary Way to Influence and Persuade Author: Robert Cialdini Narrator: John Bedford Lloyd Format: Unabridged Audiobook Length: 9 hours 23 minutes Release date: January 30, 2020 Ratings: Ratings of Book: 5 of Total 1 Genres: Communication Skills Publisher's Summary: Brought to you by Penguin. When it comes to persuasion, success can begin before you say a word. In his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isn’t just wh...
2020-01-3005 min
Leadership Lab with Dr. Patrick Leddin014. Improve your ability to persuade with NYT Bestselling Author Dr. Robert CialdiniDr. Robert Cialdini's New York Times (NYT) bestselling book Influence introduced the world to the psychology of persuasion and created a worldwide movement focused on research and best practices. He recently joined Patrick in the Leadership Lab to discuss his most recent book Pre-Suasion. In doing so, Dr. Cialdini "shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself, but in the key moment before that message is delivered." Learn more about Dr. Robert Cialdini at www.influenceatwork.com
2019-11-2039 min
The Leadership PodcastTLP158: Prioritize the Truth - Dr. Robert CialdiniDr. Robert Cialdini, author of the New York Times Bestseller, Influence and Pre-Suasion: A Revolutionary Way to Influence and Persuade, talks the science of influence. Dr. Cialdini, or the "Godfather of Influence, has earned an international reputation as an expert in the field of persuasion, compliance, and negotiation. He discusses how small changes can yield big results. Key Takeaways [3:10] Dr. Cialdini's book Pre-Suasion: A Revolutionary Way to Influence and Persuade, quickly became a Wall Street Journal and a New York Times Bestseller. Dr. Cialdini wanted the book to be something his grandchildren can use as a guide through their adulthood...
2019-07-1050 min
HerBusiness104: Revolutionary Ways to Enhance Your Powers of Influence with Dr Robert CialdiniGetting marketing messages right is a fine art. What if there were a few small changes you could make, tiny changes even, that could drastically improve the profit on your next marketing project? Research suggests that the key difference to the results you get can depend on how you present information before you get to your real sales pitch. Dr Robert Cialdini, the world's expert on influence and persuasion calls this Pre-Suasion. Pre-suasion involves the process of arranging for people to move in the direction of the message that we're going to send them before...
2019-07-0442 min
Behavioral Grooves PodcastRobert Cialdini, PhD: Littering, Egoism and Aretha FranklinRobert Cialdini, PhD is counted among the greatest psychological researchers alive today and his published works have been cited thousands of times. His New York Times best-selling book, Influence, from 1984, is considered a classic for classroom and corporate use alike. He is an ardent author and a passionate professor, and his work has impacted millions. In short, Bob Cialdini has shaped the landscape of how sales and marketing workers do their jobs and how researchers frame their studies.
In this episode of Behavioral Grooves, Bob took a few minutes to discuss some of his most underappreciated research...
2019-01-211h 18
Mai dire 30 min. di Marketing! (Marketing Strategico)Neuromarketing: Vendi di più con i 6 principi della Persuasione di Robert CialdiniVendi di più con i 6 principi della Persuasione di Robert Cialdini. In questa puntata Massimo Petrucci e Giuseppe Franco rispondono a domande del tipo: Come è possibile accrescere la propria capacità di persuasione? In che modo comunicare in maniera più efficiente? Come posso convincere il mio potenziale cliente a rivolgersi a me e non ad un altro? Questa puntata si basa sugli studi di Robert Cialdini uno degli esperti più citati nell'ambito della persuasione e dell'influenza.*** RISORSE AGGIUNTIVE ***L'articolo di approfondimento sui 6 Principi della Persuasionehttp://bit.ly/6-principi-persuasioneIl video sintetico dei 6 principi della persu...
2019-01-1651 min
Top Investment Podcasts 2018Robert Cialdini on the Psychology of Persuasion (Podcast) Podcast: Masters in Business (LS 65 · TOP 0.05% what is this?)Episode: Robert Cialdini on the Psychology of Persuasion (Podcast)Pub date: 2018-11-02Get Podcast Transcript →powered by Listen411 - fast audio-to-text and summarizationBloomberg Opinion columnist Barry Ritholtz interviews Dr. Robert Cialdini, professor emeritus of psychology and marketing at Arizona State University and an expert in the fields of persuasion, compliance and negotiation. His book "Influence: Science and Practice" has sold 3 million copies in more than 30 languages; his most recent work, "Pre-Suasion: A Revolutionary Way to Influence and Persuade," is a W...
2018-12-131h 11
Making Bank®️The Art of Influence with Guest Robert Cialdini: MakingBank S3E7MAKING BANK is now a weekly YouTube TV show / iTunes Podcast full of #Success and #Business with Josh. Subscribe to the Podcast MP3: bit.ly/TumblrSubscribeSubscribe to iTunes: bit.ly/JoshF_ItunesSUBSCRIBE for weekly episodes and bonuses: bit.ly/JoshFSubscribe=== SUMMARY ===If you have been in business for any length of time you’ve probably come across the work of Dr. Robert Cialdini whether you realize it or not. An impressive amount of the psychology that we use in marketing has its foundations in Dr. Cialdini research. If you want to be more influential in your marketing then this episo...
2018-07-1525 min
The Human Upgrade: Biohacking for Longevity & PerformanceNeuromarketing and the Science of Getting What You Want. Dr. Robert CialdiniToday's guest is Dr. Robert Cialdini. This guy has spent his entire career researching the science of influence. Earning him an international reputation as an expert in the field of persuasion, compliance and negotiation.Dr. Cialdini says, "The best persuaders are the best through pre-suasion, the process of arranging for recipients to be receptive to a message before the encounter it."In this episode of Bulletproof Radio we're going to talk about how that process works and also how Dr. Cialdini became known as the “Godfather of influence.Enjoy the show!Se...
2018-07-1028 minThe Science of SuccessSimple Strategies You Can Use To Persuade Anyone with The Godfather of Influence Dr. Robert CialdiniIn this episode we discuss an old trick palm readers use that you can leverage to get people to do what you want, why persuasion does not lie just in the message itself, but rather in how the message is presented, what the research reveals about why the context matters as much, if not more, than the content itself, why you shouldn’t ask people for their opinion but instead ask someone for their advice, how small differences that seem trivial make a HUGE impact on human behavior, and much more with Dr. Robert Cialdini.
Dr. Robert Cialdini is the presi...
2017-08-1040 min
Listen Up, Read With Ease With Full Audiobook | Business, Career SkillsSummary: Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini by Billionaire Mind Publishing 30 Minutes Flip | AudiobookListen to full audiobooks for free on :https://hotaudiobook.com/freeTitle: Summary: Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert CialdiniAuthor: Billionaire Mind Publishing 30 Minutes FlipNarrator: Earl HallFormat: UnabridgedLength: 51 minsLanguage: EnglishRelease date: 05-01-17Publisher: Billionaire Mind PublishingGenres: Business, Career SkillsSummary:Are you struggling to make sales? Are you failing at your pitches? If then, you're probably not doing the Pre-Suasion right.Robert Cialdini is the New York Times best-selling author of Influence, and...
2017-05-0151 min
Leading Learning PodcastPre-suaded to Learn with Robert CialdiniJeff Cobb, co-founder of Tagoras, interviews Dr. Robert Cialdini, author of the mega-bestseller Influence and the more recent bestseller Pre-suasion. Jeff talks with Dr. Cialdini about the core idea behind his new book, tips on how to influence people using “pre-suasion” techniques, and the impact the concept of unity has on influence. The insights shared by Cialdini have significant value for anyone in the business of lifelong learning, continuing education, and professional development. Full show notes available at http://www.leadinglearning.com/episode74. Thanks to YourMembership for sponsoring the Leading Learning podcast Q1 2017. YourMembership’s learning...
2017-03-1029 min