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Robert Frehafer
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The Culture Matters Podcast
Season 88, Episode 1051: 2025 NYE Lollapalooza Episode 4: Alignment, Stewardship, and the Power of Proximity
Episode 4 of the NYE Lollapalooza is what happens when the conversation stops being theoretical—and turns into action in real time.Jay Doran and co-host Mike “Mike Drop” Calhoun are joined by a stacked room: Robert Frehafer, Bill Mervin, Brian McNally, Chase Gallagher, and Matt McHale—a group built on years of trust, shared history, and a common obsession with growth, leadership, and doing life with intention.The episode opens with introductions that feel more like tributes: stories of discipline, vision, resilience, and friendship. From mortgage leadership and development (Bill), to high-performance home services...
2026-01-04
54 min
The Culture Matters Podcast
Season 88, Episode 1050: 2025 NYE Lollapalooza Episode 3: Innovate: Turning Trades into a Movement
Episode 3 brings the NYE Lollapalooza deeper into the world of real assets, real operators, and real responsibility. Jay Doran is joined again by co-host Mike “Mike Drop” Calhoun, alongside Judd Burdon, Gray Wilson (Revolution Capital Group), and Robert Frehafer (Guardian Roofing) for a conversation that moves fast—but lands heavy.Gray shares how Revolution Capital thinks differently about real estate: long-duration holding, durability, and intentional value investing in core Philadelphia—avoiding the short-term flips that look smart until the market turns.Robert offers a powerful perspect...
2026-01-03
59 min
The Culture Matters Podcast
Season 86, Episode 1028: Guest: Robert Frehafer: A Tribute to Charlie Kirk
"Then said Jesus, Father, forgive them for they know not what they do. And they parted his raiment and cast lots." - Luke 23:34On this episode of The Culture Matters Podcast, we have the founder and owner of Guardian Roofing and Siding and one of our favorite returning guests, Robert Frehafer, back on the show discussing the life and impact of conservative activist and co-founder of Turning Point USA Charlie Kirk after he was killed at a speaking engagement in Utah on September 10, 2025. A man of deep C...
2025-10-14
1h 04
The Culture Matters Podcast
Season 80, Episode 956: Guest: Robert Frehafer: A Little Bit of Faith
"There was once a wise, spiritual master who was the ruler of a small but prosperous domain and who was known for his selfless devotion to his people. As his people flourished and grew in number, the bounds of this small domain spread and with it the need to trust implicitly the emissaries he sent to ensure the safety of its ever more distant parts. It was not just that it was impossible for him personally to order all that needed to be dealt with: as he wisely saw, he needed to keep his distance from, and remain...
2025-07-14
43 min
Answers from the Stairs
E59: The Guidance Through Guardianship with Robert Frehafer
In this powerful episode of Answers from the Stairs, Robert Frehafer joins the show to explore what it truly means to lead, protect, and guide others through trust, integrity, and long-term vision. From the weight of decision-making to the responsibility of leadership, Robert shares the lessons he’s learned through his unique journey of guardianship—both personal and professional.Minute Markers:00:00 Intro: Setting the stage for a conversation on leadership, trust, and stewardship.10:26 Manipulating Trust: How trust can be built—or broken—and why intentions matter in leadership.20:30 Impactful Decision...
2025-04-30
48 min
The Culture Matters Podcast
Season 65, Episode 777: Guest: Robert Frehafer NYE 2024: Keeping the Faith
"Father, forgive them, for they know not what they do."The founder and owner of Guardian Roofing and Siding Robert Frehafer is joining our New Year's Eve jubilee and continuing to show his endurance in this culture cavalcade as he's been rocking with us since 4 am is the founder of Board of Advisors, Mike Calhoun. These three gents are discussing the deep timbre of Mike's voice and some of the challenges it presented as a young man as well as a lengthy discussion on faith, the role it plays in...
2025-01-17
51 min
The Culture Matters Podcast
Season 62, Episode 736: Guest: Robert Frehafer: The Guardian Roofing and Siding Annual Update
"A hero is no braver than an ordinary man, but he is brave five minutes longer." - Ralph Waldo EmersonIf you have been listening to the show for a little while, then our guest today is no stranger to you. The founder and owner of Guardian Roofing and Siding Robert Frehafer is back on the program after a little time away and we couldn't be happier to have him back. We are continuing with our theme of the end of 2024 and taking some time with Robert to take a look back...
2024-12-08
37 min
The Culture Matters Podcast
Season 49, Episode 579: Guest: Robert Frehafer: What We Have Learned From Our Values
"When a government betrays the people by amassing too much power and becoming tyrannical, the people have no choice but to exercise their original right to self-defense to fight the government." - Alexander HamiltonOne of our favorite returning guests has returned again in the form of the owner and founder of Guardian Roofing and Siding, Robert Frehafer and today we are discussing some of the lessons we've learned from our talks on values. Robert and Jay are digging into the dangers of tyrannical leadership in a business, having the faith to...
2024-10-15
33 min
The Culture Matters Podcast
Season 48, Episode 566: Guest: Robert Frehafer: The Power of Values
"Life can only be understood backwards, but must be lived forwards." - Søren KierkegaardIf you have been listening to this show for any length of time, then you are very familiar with today's guest and the owner and founder of Guardian Roofing and Siding, Robert Frehafer. Over multiple episodes, we have discussed the Guardian values as well as the inverse of those same values. One today's episode, we are going to wrap all of those conversations up and discuss some of the thoughts, feelings, and revelations that have come abo...
2024-10-04
27 min
The Culture Matters Podcast
Season 45, Episode 535: Guest: Robert Frehafer: The Opposite Values Part 8
"Nimble. A Guardian stays committed to their customer while balancing what is most important: God, family, life, and work."Robert Frehafer, the founder and owner of Guardian Roofing and Siding, is back on the show today to finish up our series on the inversion of the Guardian values. We are focusing on the letter "N" today which stands for "Nimble" and we're looking at what it means to be nimble's opposite. We are touching on faith, keeping true to yourself and your word, completing the tasks you set out to accomplish, and the ro...
2024-09-03
32 min
The Culture Matters Podcast
Season 45, Episode 531: Guest: Robert Frehafer: The Opposite Values Part 7
"When we do not interrupt others, their authenticity becomes clear to us. Authentic."Robert Frehafer, the founder and owner of Guardian Roofing and Siding, is back today to continue our series on the opposite of the Guardian values. We're taking a look at the second "A" in "Guardian", which stands for "Authentic" and having a chat about what the opposite of that looks like. How does being inauthentic affect the company at large as well as the employees individually? What are the consequences of being inauthentic? We've got the answers to those questions and...
2024-08-28
23 min
The Culture Matters Podcast
Season 44, Episode 526: Guest: Robert Frehafer: The Opposite Values Part 6
"Inspired. Through faith, we let go of what could happen and create what is willed to happen. Inspire."Robert Frehafer, the founder and owner of Guardian Roofing and Siding, is back today to continue our series on the opposite of the Guardian values. We are picking up with the "I" in Guardian which stands for "inspire". Today's discussion between Robert and Jay deals with some of the ways that this incredibly important value can be overlooked or even just downright not displayed. Whether the effects are felt from leadership down through the ranks of...
2024-08-21
41 min
The Culture Matters Podcast
Season 44, Episode 521: Guest: Robert Frehafer: The Crucifixion
"Father, forgive them for they know not what they do." Luke 23:44Our guest today is the founder and owner of Guardian Roofing and Siding Robert Frehafer. Jay and Robert are spending a few minutes discussing the above quote from the Bible and the story of the crucifixion in a bit of detail. We hope you enjoy this episode of The Culture Matters Podcast.
2024-08-19
14 min
The Culture Matters Podcast
Season 44, Episode 516: Guest: Robert Frehafer: The Opposite Values Part 5 (Part 2)
"Always support your teammates by upholding the process, procedure, and values of the Guardian culture. Defend."Robert Frehafer, the founder and owner of Guardian Roofing and Siding, is back today for a second look at the inverse of the value "Defend" in the Guardian value pantheon. Robert and Jay are building on their first conversation regarding this value which includes not being afraid to do the heavy lifting and what it means to deny instead of defend. We hope you enjoy this conversation with Robert Frehafer.
2024-08-16
34 min
The Culture Matters Podcast
Season 43, Episode 512: Guest: Robert Frehafer: The Opposite Values Part 5
"Always support your teammates by upholding the process, procedure, and values of the Guardian culture. Defend."The founder and owner of Guardian Roofing and Siding Robert Frehafer is back on the program today as we continue our series wherein we're taking a look at the Guardian values and discussing what the opposite of those values looks like. For this discussion, we're taking an inverted look at the "D" in Guardian which stands for "defend". Jay and Robert are deep diving into how actions can contradict beliefs and what it looks like wh...
2024-08-14
55 min
The Culture Matters Podcast
Season 43, Episode 509: Guest: Robert Frehafer: The Opposite Values Part 4
"Having the desire to help, the courage to move, and the patience through the process. Responsible."The founder and owner of Guardian Roofing and Siding Robert Frehafer is back on the program today as we continue our series wherein we're taking a look at the Guardian values and discussing what the opposite of those values looks like. On this episode, we're taking a look at a big one with "Responsible". Where does responsibility begin and end? What does it mean to be patient through the project? We're answering those questions and more...
2024-08-13
26 min
The Culture Matters Podcast
Season 43, Episode 504: Guest: Robert Frehafer: The Opposite Values Part 3
Attitude. Communicate with our Guardian values and not selfish desires. Think long term." The founder and owner of Guardian Roofing and Siding Robert Frehafer is back on the program today as we continue our series where we take a look at all of the Guardian values and flip them on their ear by discussing what the antithesis of those values would be. We have gotten to the first "A" in Guardian which stands for "Attitude". The Guardian attitude is very specific and an integral part of what makes it such a speci...
2024-08-12
45 min
The Culture Matters Podcast
Season 42, Episode 500: Guest: Robert Frehafer: The Opposite Values Part 2
"Every customer is different and that makes them special. Serve to their needs and create win-win relationships."Those of you who have been following the show know that today's guest needs to introduction because it is Robert Frehafer, founder and owner of Guardian Roofing and Siding. We're continuing our spinoff series today where Robert is taking us through the opposite of what Guardian's values are and on this episode we're looking at the letter U for "Unique". What is the opposite of unique? What can someone do to portray the opposite of th...
2024-08-08
29 min
The Culture Matters Podcast
Season 41, Episode 488: Guest: Robert Frehafer: The Opposite Values
"Unlimited power in the hands of limited people always leads to cruelty." - Aleksander SolzhenitsynIf you have been following our show, then you are very familiar with the founder and owner of Guardian Roofing and Siding Robert Frehafer and he has made his way back for another conversation about values. In our previous series with Robert, we talked about the values at his company which all fall in line with the letters in "Guardian". We're flipping that concept on its ear today and discussing the opposite of those values and ta...
2024-08-02
57 min
The Culture Matters Podcast
Season 40, Episode 473: Guest: Robert Frehafer: A Recap of the Guardian Values
"Some people will never like you because your spirit irritates their demons." - Denzel WashingtonThe founder and owner of Guardian Roofing and Siding Robert Frehafer is back on the show today like he never left! If you've been following along with the show, then you know we recently wrapped up an eight part series where Robert and Jay broke down the values of Guardian where each letter in the name represented a different value. That was far too large of an undertaking to simply let it lie, so Robert is back...
2024-07-26
57 min
The Culture Matters Podcast
Season 39, Episode 457: Guest: Robert Frehafer: Nimble
"A Guardian stays committed to the customer while balancing what is most important: God, family, life, and work. Nimble."Robert Frehafer is the founder and owner of Guardian Roofing & Siding and he's back today to finish up our series on the values of Guardian and today's letter is "N". The "N" in Guardian stands for nimble and that is exactly what we're chatting about on this episode! Jay and Robert discuss Robert's approach to encouraging his sales team to think more broadly about the values of the company, the balancing act it takes to...
2024-07-19
34 min
Are You Guarded with Robert Frehafer
Season 1, Episode 8: Personal and Business Growth with Stephen Snyder.
"Thriving Together: Today we have a conversation about Insights on Personal and Business Development"
2024-07-13
54 min
The Culture Matters Podcast
Season 38, Episode 445: Guest: Robert Frehafer: Authentic Part 2
"When we do not interrupt others, their authenticity becomes clearer to us. Authethentic."Robert Frehafer is the founder and owner of Guardian Roofing & Siding and we're talking about the second "A" in Guardian again today because it's the value so nice we had to talk about it twice! We're re-loading from our previous episode and drilling down on authenticity again because it's just that important. Robert and Jay discuss what it means to not live authentically from a business point of view, the importance of listening in a conversation and allowing th...
2024-07-12
30 min
The Culture Matters Podcast
Season 38, Episode 444: Guest: Robert Frehafer: Authentic
"You don't have a lot of envy. You don't have a lot of resentment. You don't overspend your income. You stay cheerful in spite of your troubles. You deal with reliable and you do what you're supposed to do. All these simple rules work so well to make your life better." - Charlie MungerRobert Frehafer is the founder and owner of Guardian Roofing & Siding and he's back today to continue our series on the values of Guardian and today's letter is "A". The second "A" in Guardian stands for authentic, but at t...
2024-07-11
27 min
The Culture Matters Podcast
Season 36, Episode 428: Guest: Robert Frehafer: Inspire
"Through faith, we let go of what could happen and create what is willed to happen. Inspire."Robert Frehafer is the founder and owner of Guardian Roofing & Siding and he's back today to continue our series on the values of Guardian and today's letter is "I". The "I" in Guardian stands for inspire and that is exactly what we're going to be talking about today. Robert and Jay dig into how faith and inspiration are intertwined in the Guardian value system, how these values have provided examples and leadership to follow for new em...
2024-07-04
1h 07
The Culture Matters Podcast
Season 35, Episode 410: Guest: Robert Frehafer: Defend
"Always support your teammates by upholding the process, procedure, and values of the Guardian culture."Robert Frehafer is the founder and owner of Guardian Roofing & Siding and he's back today to continue our series on the values of Guardian. The letter of the day is "D" which in the Guardian culture stands for "defend". Robert discusses with Jay that defend means more than just having the backs of your colleagues and the company at large. It means upholding processes or procedures, not compromising values, and making sure that you conduct yourself in a way...
2024-06-26
38 min
The Culture Matters Podcast
Season 34, Episode 401: Guest: Robert Frehafer: Responsibility
"Having the desire to help, the courage to move, and the patience through the process."Robert Frehafer is the owner and founder of Guardian Roofing & Siding and he's back today to continue our series on the values of Guardian. Today, we are looking at "R" which stands for responsibility. Being responsible with your clients, with your business, with your perspectives, and with your behavior all lead to being the best version of yourself you can be both personally and professionally. Of all of the Guardian values, responsibility stands among the highest as responsibility is...
2024-06-21
42 min
The Culture Matters Podcast
Season 32, Episode 378: Guest: Robert Frehafer: Attitude
"Attitude. Communicate with our Guardian values and not with selfish desires. Think long-term. Attitude."Robert Frehafer is the owner and founder of Guardian Roofing & Siding and a dear friend of The Culture Matters Podcast and he is back today to talk to us about the "A" in Guardian. That "A" stands for attitude and Jay and Robert are discussing what that means within the pantheon of Guardian values. The attitude is of self-awareness, self-improvement, and making the business better through actions and communication both internally and with the clients. Always strive for improvement and ha...
2024-06-11
30 min
The Culture Matters Podcast
Season 29, Episode 341: Guest: Robert Frehafer: Unique
"Every customer is different and that makes them special. Serve to their needs and create win-win relationships." - Guardian Roofing & SidingRobert Frehafer is the owner and founder of Guardian Roofing & Siding and a very good friend to Culture Matters and he is back again today to chat about what the "U" in Guardian stands for. The "U" stands for "Unique" and Jay and Robert break that down and what it means for Guardian in particular. To be unique means to be one-of-a-kind and Robert explains how that has helped shape his business and...
2024-05-24
49 min
The Culture Matters Podcast
Season 19, Episode 225: Robert Frehafer: Values of The Guardian
“Guardian: A home improvement specialist who listens intentionally, communicates clearly, and educates the customer by telling the truth.” Robert Frehafer is the owner and founder of Guardian Roofing & Siding. The name of the game today is values and sifting through some preconceived negative connotations about values from previous experience. Our values are what get us up in the morning and should be reflective of the life we live and how we treat others and Jay and Robert are here to unpack it all.
2024-02-01
39 min
The Culture Matters Podcast
Season 16, Episode 189: Guest: Robert Frehafer: Impactful Elements
“The only thing that will redeem mankind is cooperation.” - Burton RusselRobert Frehafer is the founder of Guardian Roofing and Siding and repeat guest on the show. On today's episode, Robert and Jay are talking about goals and the importance of going above and beyond for your employees. We're getting into conflict resolution, a leader's responsibilities, understanding, and faith. There's a lot to unpack today, so enjoy this conversation with Robert Frehafer.
2023-11-01
47 min
The Culture Matters Podcast
Season 13, Episode 155: Guest: Robert Frehafer: Some Will, Some Won't
“It is so hard to believe because it is so hard to obey.” - Søren KierkegaardRobert Frehafer is the owner and founder of Guardian Roofing & Siding and today we're talking sales and a whole lot more. Robert and Jay discuss turning negatives into positives like motivation and learning experiences, the psychology of sales, how becoming open-minded can be uncomfortable but is completely worth it, and how the tolerance of intolerance is only going to breed more intolerance. There's a lot to uncover in this episode, so we hope you enjoy this convers...
2023-07-07
1h 39
The Culture Matters Podcast
Season10, Episode 117: Guest: Robert Frehafer: What Does Faith Mean to You?
“A proud man is always looking down on things and people; and of course, as long as you are looking down, you are unable to see what is above you.” - C.S. LewisRobert Frehafer is the owner and founder of Guardian Roofing & Siding and today we're talking about faith. Jay and Robert dig into Robert's journey to finding his faith, how it affects and impacts his daily life, connecting and learning alongside the members of his church's youth group, and knowing who you are. There are challenges in everyone's life and moralit...
2023-02-03
1h 42
Are You Guarded with Robert Frehafer
Season 1, Episode 7: How Vulnerability Transcends You
In this episode of Are You Guarded we bring out the vulnerability.Robert explains what his definition is of Vulnerability means to him and the difference between fully explaining that and living it through action.Listen in to what he means
2022-05-28
36 min
Are You Guarded with Robert Frehafer
Season 1, Episode 6: This Is Why Culture Is So Important
The importance of culture goes miles and miles long.At Robert's company, Guardian Roofing and Siding culture is integral in every single thing they do.Find out why by tuning in!
2022-05-01
12 min
Are You Guarded with Robert Frehafer
Season 1, Episode 5: What Is A Guardian?
My podcast is called, "Are You Guarded?"My company is called Guardian Roofing and Siding.My sales team is called "The Guardians."So, WHAT IS A GUARDIAN?Find out inside.
2022-04-01
15 min
Are You Guarded with Robert Frehafer
Season 1, Episode 4: What Q1 Looks Like in 2022!
It's a new year, and we are in the thick of quarter one, and here's what we got going on! Coming into the end of Q1 here is my plan!Listen in and give us feedback! This episode is amazing!
2022-03-02
44 min
Are You Guarded with Robert Frehafer
Season 1, Episode 3: What is Exciting is Not Always Easy
What is exciting is not always easy in business, in family, in finance, and in faith!We all go through hard decisions to make and we always grow from it.In this episode we go through some business lessons Robert has learned in his tenure and how faith guides him through it!Listen in.
2022-02-03
40 min
Are You Guarded with Robert Frehafer
Season 1, Episode 2: What It Means To Be A Faith Driven Entrepreneur
There are so many times that we can feel we are being faithful and then through our actions become more aware that maybe that wasn't the case.Without awareness however, Robert would have NEVER worked through it.So what DOES it mean to be a faithful entrepreneur.Listen in to Robert as he shares and opens up about how it's been a struggle but also a beautiful journey.
2022-01-12
46 min
Are You Guarded with Robert Frehafer
Season 1, Episode 1: Welcome to the Are You Guarded Podcast!
Robert Frehafer is the owner of Guardian Roofing and Siding, Husband, Father of two, committed at his church, and is a true integrator in the community.We have put together a bunch of topics to share with the audience but this episode is about why Robert decided to take the mic, help people, and look forward to sharing things regarding faith, family, and finances to impact people in any way possible.We are in a time where the medium is the message and why not give you this medium to learn something that you have...
2021-12-22
40 min