Shows
The Unstarving Musician315 Tony Harrah – Book Marketing, Sales Strategy, and Industry IndependenceBook marketing takes center stage in part two of my conversation with independent musician and author Tony Harrah. He breaks down his mathematical approach to sales strategy, sharing insights on reaching target audiences without traditional industry gatekeepers. From his decision to self-narrate audio books to his perspective on working with publicists and labels, Tony offers practical wisdom for creative entrepreneurs. This continuation of last week's discussion explores the current state of music, his marketing plans for his latest releases, and the launch of TheGreasyHedonist.com as his creative hub. Catch his album "Unicorns" on Soundcloud and discover...2025-01-1048 min
The Unstarving Musician314 Lyrical Poetry – Tony Harrah on the Parallels of Book and Music MarketingIndependent musician and author Tony Harrah shares his lyrical poetry journey across the music and literary worlds. In this first of two parts, Tony discusses his realization that marketing books mirrors marketing music, detailing his experiences building writer groups (much like starting his blues jams) and developing grassroots promotional strategies. We explore his evolution from musician to author with works like "Boxing With God" and "Asking For a Playground Push, But Got a Schoolyard Shove," while discussing the arts' recovery in a post-pandemic landscape. Since our last conversation in 2019, following the unexpected loss of his wife, Tony...2025-01-0333 min
The Unstarving Musician87 Cutting Out the Music Business Middleman–Bradford & Kimberly LoomisBradford and Kimberly Loomis are of the dynamic duo, married couple variety. Kimberly is highly involved in Bradford's career. Among her contributions are tech support, photography, co-writing, and community management. Our conversation opens with how Bradford was thrust back into music following economic change and a job loss. It sounds like it’s turned out to be the best career choice that’s ever been forced upon him. 🙂 He has a weekly Facebook live broadcast on which he performs, conducts guest interviews, and interacts with his growing community. Bradford sees these broadcasts as a channel for supporting others, as much as he sees...2019-01-251h 09The Unstarving Musician85 Blues, Folk and Change–Tony HarrahTony Harrah and I began our conversation for this episode "off-air." I asked about his website, which is powered by Bandzoogle. This question was for my own market research purposes. There are a couple of areas on his website site, which looks great by the way, that are "under construction." Given that I speak with so many DIY musicians, I was curious to know if he's perhaps struggling to keep up with the site. I learned that it has been a bit of challenge to update the website, but the reasons for this were not what I expected. Tony...2019-01-111h 00