Shows
SaaS FuelCHRISTMAS EPISODE 2025 with Jeff Mains | 348In this special holiday edition of SaaS Fuel, Jeff Mains delivers a powerhouse “Best of 2025” episode. After a year of learning from 104 founder, operator, and investor conversations, Jeff Mains distills the top 10 lessons that moved SaaS companies from the $5M plateau to scaling past $50M. He reveals actionable frameworks, from cash flow management to 10x thinking, and gifts listeners a bundle of premium resources for each lesson—available for free until January 15. If you want a crash course on SaaS growth with practical, battle-tested playbooks, grab these notes and get ready to take action.Key Takeaways00:0...
2025-12-2542 min
Zero to InfinityIndia’s Secret Advantage in AI: The FDE Revolution70% of enterprise AI projects never reach production. The solution: Forward Deployed Engineers (FDEs).
In this episode, Vikram Vaidyanathan and Rocketlane CEO, Srikrishnan Ganesan unpack the rise of the FDE model, from Palantir’s origins to how AI companies use it today to bridge the gap between prototypes and production.
They discuss why traditional SaaS orgs break in AI, the governance needed to scale FDE teams, and why India is emerging as the global engine room for AI deployment.
A crisp breakdown of the role shaping the future of enterprise AI.
Chapters
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2025-11-1944 min
The Talent GTM PodcastFrom Hiring to High-Performance: How Rocketlane’s VP of Sales Builds Winning TeamsJoin Krissy Manzano as she sits down with Kenny Scannell, VP of Global Sales at Rocketlane, for a conversation about what it really takes to stand out in today’s job market.They dive into what’s missing in modern sales talent, how the role of sales is evolving, and what success looks like in this new landscape. Kenny also shares his take on how AI is reshaping the industry, why we’re well past the days of basic generative AI, and why the real opportunity lies in learning to partner with these tools, not replace entire teams...
2025-10-0317 minThe Talent GTM PodcastSmarter Selling Starts Here: AI, Empathy, and StrategyIn this episode of the Talent GTM podcast, Krissy Manzano chats with Vikram Sathyanaray, Head of Sales at Rocketlane, about what it really takes to sell in today’s market. From leading with empathy to using AI strategically - and not superficially - they dig into how buyer expectations have changed and what great sales leadership looks like now. A must-listen for anyone navigating mid-market sales or building modern GTM teams.Discover hiring insights with other leaders on The Talent GTM podcast. If today’s conversation piques your interest subscribe to our podcast on Spotify, Apple Podcasts, or o...
2025-09-2613 min
TECHtonic: Trends in Technology and Services111. AI, Customer Success, and the Blurring Lines of ServicesIn this episode of TECHtonic, TSIA’s Executive Director and EVP, Thomas Lah, sits down with Srikrishnan Ganesan, Co-founder and CEO of Rocketlane, to explore how artificial intelligence is reshaping professional services, customer onboarding, and the broader technology landscape.From Salesforce replacing thousands of support roles with AI agents, to Rocketlane’s own AI-powered documentation and project delivery tools, Ganesan shares how the next generation of platforms will help companies not just manage work—but do the work. Together, they discuss:Why onboarding is really a customer’s “second sale.”How AI can shrink service project timelines fr...
2025-09-2644 min
Humans & AISrikrishnan Ganesan — AI, Customer Experience & the Future of Services DeliverySrikrishnan Ganesan is the Co-founder and CEO of Rocketlane, a PSA and client onboarding platform focused on improving project outcomes and team efficiency. With a passion for customer experience and startups, Sri has spent over a decade building and scaling SaaS businesses. He previously co-founded Konotor, a mobile-first user engagement platform acquired by Freshworks in 2015, which became the foundation for Freshchat.
Srikrishnan Ganesan
LinkedIn: https://www.linkedin.com/in/srikrishnang/Website: https://www.rocketlane.com/events/ps-leaders-on-ai-whats-real-whats-next
Flor Laorga
LinkedIn: https://www.linkedin.com/in/flor-laorga/X: https://x.com/florlaorga
2025-08-0631 min
The Customer UnSuccess PodcastIntensity and Professionalism: The Keys to Implementation Success w/ Sri GanesanSri Ganesan shares how bringing intensity and professionalism to implementation projects can dramatically improve customer partnerships and outcomes. The RocketLane CEO details specific strategies for setting expectations, improving communication, and catching issues before they become dealbreakers.• Intensity means the ball is always in your court - never waiting on customers without following up• Catch problems early through milestone-based CSAT surveys to identify even "three-star" experiences • Escalate partnerships quickly when things go off track - it's better you escalate than the customer escalates• Show professionalism by starting meetings on time, publishing clear agendas, and sending prompt f...
2025-07-2944 min
SaaS FuelOnboarding as Revenue Engine: Win Expansion from Day One | Srikrishnan Ganesan | 301Most SaaS companies treat onboarding like a checklist Rocketlane turns it into a competitive edge.In this episode of SaaS Fuel, Jeff Mains welcomes Srikrishnan Ganesan , co-founder and CEO of Rocketlane. Sri shares how strategic onboarding builds trust, boosts expansion revenue, and drives customer success from Day 1.They explore how AI is transforming service delivery from reactive to proactive, and why onboarding is the second sale that most founders overlook. Whether you're scaling a SaaS product, leading a customer success team, or building from zero, this episode is packed with frameworks, strategies, and insight.
2025-07-1548 min
The Growth Hub Podcast9 advice to live by from CEOs, Founders, CMOs & Head of GrowthIn this episode, you won’t hear from one guest, but from 9! In the past year, we asked our guests to share a piece of advice they received that helped them advance in their careers and become better at their jobs.From inspiring thoughts on how to break silos to setting OKRs for yourself, building a support network you can rely on to advance in your career or advice on how to turn challenges into opportunities, you should have you mind buzzing with positive thoughts by the end of this episode.So, here we go fo...
2025-07-0718 min
The Consultant's Way PodcastSeason 2, Episode 34: Why AI is Changing PS Delivery for GoodSend us a textAbout The Consultant's Way PodcastThe Consultant's Way podcast is your go-to resource for navigating the complexities of the consulting and professional services world. We bring you insightful conversations with industry thought leaders and executives from top Professional Services organizations, sharing their expertise on how to:• Build high-performing consulting and professional services teams• Differentiate your offerings and increase organizational growth• Deliver exceptional client value and drive impactful outcomes Brought to you by:• McMann & Ransford: A strategy...
2025-06-3040 min
The 22 Show by SaaS22The 22 Show Ep 5 | The only SaaS partnerships masterclass you’ll ever need: a deep-dive with Heather PertelWhat’s the secret to a great partnership? In a refreshingly honest chat, Heather Pertel, Rocketlane’s Head of Alliances, argues it’s all about the human element. Drawing on two decades in SaaS, she shares her journey and the powerful lesson behind her famous "no-assholes policy"—if you can’t build a genuine connection, the deal is destined to fail. This deep-dive covers everything from GTM strategy and navigating "co-opetition" to leveraging AI and building community. It’s a masterclass in how trust and relationships, not just revenue, are the true drivers of success in modern tech.Read Heather...
2025-06-1736 min
B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer SuccessBetter onboarding and operations using AI to augment with Srikrishnan Ganesan, RocketlaneCustomer onboarding is often where good intentions often end up with less-than-stellar execution. Delays, confusion, and misalignment derail even the most promising new relationships. Why is onboarding still broken in so many organizations, and how is AI finally changing that? Today I'm joined by Srikrishnan Ganesan, Co-Founder and CEO of Rocketlane, a platform that's redefining customer onboarding and project delivery. From AI-driven tools to cross-functional collaboration, Rocketlane is helping teams implement faster, operate smarter, and retain customers better. Srikrishnan's here to talk about the future of onboarding, operations, and the role of technology i...
2025-06-0318 min
PayPod: The Payments and Fintech PodcastFix Customer Onboarding and Stop Revenue Leaks - Srikrishnan Ganesan Episode Topic: Srikrishnan Ganesan of Rocketlane joins PayPod to explore how modern fintech companies can stop the bleeding from inefficient operations. From delayed onboarding to inadequate project visibility, Sri unpacks why traditional workflows are no longer enough—and how tools like Rocketlane plus AI-driven automation can give your team a real edge. Lessons You’ll Learn: Why customer onboarding directly impacts revenue and retention How to prevent team burnout with better process management The role of time tracking in financial planning and hiring How...
2025-05-2924 min
PRODUCTEA with Leah, Growth & Senior Leadership101: Srikrishnan Ganesan - “MVPs Are Dead” & Other SaaS HeresiesWhy building opinionated products is the future, why skipping MVPs in established markets works, and how AI will reshape customer onboarding. When I met Srikrishnan Ganesan for the first time, he impressed me with his original framing of what it means to find (and refind) product-market fit constantly.Timestamps02:23 – From SMB to Enterprise: Scaling Without Losing VisionRocketlane’s year-long stealth build focused on unifying project management, docs, and customer portals. The secret? Start with SMBs to validate core workflows before adding enterprise bells and whistles.07...
2025-04-0645 min
Tekpon SaaS Podcast291 Reimagine service delivery for modern teams | Podcast with Srikrishnan Ganesan - RocketlaneCollaborate seamlessly with your entire project team, partners, and clients, delivering projects on time and on budget with Rockelane. Try today! Rocketlane is a purpose-built customer onboarding and PSA platform that accelerates time-to-value and improves project profitability and predictability. It unifies projects, people, and finances to help you collaborate with customers and deliver projects on time, and on budget.Connect with Rocketlane 👇Rocketlane: https://www.rocketlane.comLinkedIn: http://www.linkedin.com/in/srikrishnangTekpon is a marketplace that helps people find the right software for their business. With a user-centric design, it offers a comprehensive overview of software options through use...
2025-03-2126 min
SaaS Backwards - Reverse Engineering SaaS SuccessEp. 158 - 97% of SaaS Churn at First Opportunity is Decided in the First 90 Days—Onboarding Is the KeySend us a textGuest: Srikrishnan Ganesan, Co-Founder & CEO of Rocketlane -- Most B2B SaaS leaders know that onboarding is important but underestimate its impact. The reality is that 97% of churn at first opportunity is decided in the first 90 days, making onboarding the most critical stage in the customer journey and the defining factor in revenue growth and long-term customer success.In this episode, Sri Ganesan, Co-Founder and CEO of Rocketlane, shares how SaaS companies can transform onboarding from a fragmented process into a strategic advantage. From community-led gr...
2025-03-1431 min
The Marketing Umbrella Podcast106: Solving the Trifecta of Process, Experience and Resources with Srikrishnan GanesanHow Do You Build a World-Class Company?
In this episode of the Marketing Umbrella Podcast, we chat with Srikrishnan Ganesan, co-founder and CEO of Rocketlane. Sri shares his journey from launching and scaling SaaS businesses to building Rocketlane, a customer onboarding platform that’s redefining project delivery.
Sri discusses how his experience at Freshworks, where he helped scale the company from $18 million to $220 million in ARR, fueled his passion for building high-impact SaaS products. He explains why community building is at the heart of Rocketlane’s success and how their industry-focused approach has helped them stan...
2025-03-0237 min
SaaS Scaling SecretsDitching Traditional SaaS Playbooks with Sri Ganesan, CEO of RocketlaneDan Balcauski interviews Sri Ganesan, the co-founder and CEO of Rocketlane. They discuss the founding journey of Rocketlane, a top-rated platform for customer onboarding and implementation. Sri shares his background, from his early interest in math and coding to scaling FreshWorks following the acquisition of his first startup, Konotor. They explore the challenges and strategies of expanding Rocketlane's market reach from customer onboarding to professional services automation (PSA), the benefits of in-person sales engagements, and the importance of having a motivated and passionate team. Sri highlights the significance of hiring well and focusing on product development and marketing growth...
2025-01-2141 min
The SpotlightZero to One in Deep Tech: Advice from Speciale Invest's Vishesh RajaramHow do deep tech VCs pick future-defining startups in India? In this episode, we uncover the journey of Vishesh Rajaram, Co-Founder and Managing Partner at Speciale Invest, a seed stage venture capital fund backing India’s most audacious deep tech entrepreneurs. From rockets to EVs to AI SaaS, this conversation dives into the mechanics of zero-to-one investing, portfolio discipline, and why deep tech is India’s next frontier.Vishesh shares how personal experiences shaped his risk appetite, his decade-long apprenticeship at VentureEast, and the contrarian leap to start Speciale Invest with a focus on exponential rather than incr...
2025-01-091h 05
The Growth Hub PodcastScaling lessons from a successful $24M Series B funding — with Sri GanesanIn episode 107 of the Growth Hub Podcast, you'll hear about some of the most critical topics for B2B Tech companies and especially B2B founders and leaders: scaling effectively, securing funding, and what to do after that!
To cover all of this and more, we received Sri Ganesan, Co-founder of Konotor, and co-founder and CEO of Rocketlane, a SaaS Company specializing in customer onboarding that recently secured 24M in series B funding to supercharge its efforts to integrate advanced AI technology.
We cover:
- How to secure funding (and avoid crashing after it)
- How to build for scalability
...
2025-01-0835 min
SaaS SessionsS9E1 - Elevating Customer Onboarding for Revenue Growth ft. Sri Ganesan, CEO of RocketlaneEpisode Summary:Srikrishnan Ganesan, Founder, and CEO of Rocketlane, joins the SaaS Sessions Podcast to share actionable insights on customer onboarding—a crucial yet often overlooked driver of SaaS success. Sri dives deep into why onboarding sets the foundation for long-term customer satisfaction, retention, and expansion, and offers strategies to optimize this critical phase. This conversation is packed with transformative ideas for SaaS founders and operators, from avoiding common onboarding pitfalls to leveraging AI and standardized processes.Key Takeaways:1. Onboarding as a Strategic Driver- The first 30-90 days are ma...
2025-01-0341 min
Business of Tech: Daily 10-Minute IT Services InsightsExploring AI-Driven Professional Services Automation: Insights from RocketLane's Sri GanesanHost Dave Sobel welcomes Sri Ganesan, co-founder and CEO of RocketLane, to discuss the evolving landscape of professional services automation (PSA). The conversation delves into the challenges faced by IT service providers in managing client-facing projects and the need to transition from a hero-driven approach to a more systematic, governance-focused model. Sree emphasizes the importance of standardizing project delivery to enhance consistency and efficiency, which is at the core of RocketLane's mission.Sri elaborates on the integration of artificial intelligence (AI) within RocketLane's platform, distinguishing between automation and AI. He provides examples of how their software utilizes...
2025-01-0218 min
Long-Distance Worklife - A Hybrid & Remote Work PodcastBeyond Tools: Building Trust and Accountability in Remote Project Management with Sri GanesanWayne Turmel welcomes Sri Ganesan, co-founder and CEO of Rocketlane, for a deep dive into the challenges and innovations in remote project management. They discuss the complexities of client-facing projects, why traditional tools often fail remote teams, and how Rocketlane aims to centralize and streamline project delivery to create transparency and trust. Sri shares insights on the importance of proactive systems over "hero" managers, the evolving role of project management without dedicated PMs, and how AI is shaping the future of project oversight. Tune in for practical tips on building client trust, setting expectations, and fostering effective collaboration in...
2024-11-1124 min
Project FluxRocketlane’s Founder on AI, Project Delivery & ChatGPT’s New EraSend us a textIn this episode of the Project Flux podcast, Sri discusses his journey as a founder of Rocketlane, a SaaS platform designed to improve client project delivery. He shares insights into the challenges faced by project managers, the importance of real-time data, and how AI can enhance project management processes. In this conversation we also discuss the much-anticipated ChatGPT Search feature, its integration challenges, and comparisons with competitors like Perplexity and Google. We also delve into insights from Sam Altman's Reddit AMA, Meta's open-source strategy, and the disappointing launch of Apple Intelligence, highlighting the...
2024-11-0753 min
Hustle Inspires Hustle with Alex QuinCustomer-Centric Project Management with Rocketlane // EP 133In this episode, Alex Quin interviews Srikrishnan Ganesan, the co-founder of ocketlane. They discuss the challenges and innovations in project management software, especially in the context of remote work. Srikrishnan shares insights into Rocketlane's unique approach to customer-centric project management and the value it brings to various industries. The conversation covers the company's origin, client experiences, business growth, and the importance of efficient project management.Episode Outline[00:00:03] Hustle Inspires Hustle podcast with host Alex Quin features top entrepreneurs and business leaders. Rocketlane co-founder Shri Ganesan discusses purpose-built project management tools for customer-facing projects.[00:02:44...
2024-07-2924 min
An Operator's Blog - with Soumitra SharmaUS GTM Best Practices For Founders Starting-up in IndiaI am experimenting with a new format in this episode. To surface truly helpful operating tips and insights for India-based founders looking to expand in the US, this discussion goes in-depth into case studies across a startup’s lifecycle and based on real scenarios I frequently encounter as a US-India VC investor.
This episode covers everything from how an idea stage founder starting up in India should approach entering the US market, hard pivots from India to US customers, to US sales hiring and eventually, creating an exit event. We also discuss various approaches to US-India GTM th...
2024-07-251h 05
The Daily Scrum - Asian Startup and Tech NewsZed receives license to operate as standalone credit card issuer in Philippines, Ascend Money secures $195m to boost digital financial inclusion in ThailandFor today's headlines: Zed receives license to operate as standalone credit card issuer in PhilippinesAscend Money secures $195m to boost digital financial inclusion in ThailandRocketlane secures $24m in series b funding to advance ai capabilitiesHave a story you want us to cover? Please hit us up at pr@hustleshare.comThis episode is brought to you by PodmachineTo support Hustleshare, please subscribe at http://premium.hustleshare.comDiamond Supporters: Sarisuki, PayMongo, UnionDigital Bank, SeekCap, Shoppable Business, Qapita, GoTyme Bank, Sprout Solut...
2024-06-2803 min
TechCrunch Startup NewsRocketlane snags $24M to bring AI-led experiences for professional services teamsRocketlane initially aimed to support customer onboarding. However, it has broadened its scope and doubled down on addressing the needs of professional services teams. Learn more about your ad choices. Visit podcastchoices.com/adchoices
2024-06-2704 min
Joe Lonsdale: American OptimistEp 84: Sri Ganesan on Freshworks' Big Win, Building Rocketlane & India's Tech BoomIndia’s tech ecosystem has hit an indisputable inflection point in recent years. For decades, American corporations outsourced basic services to India, while India outsourced its top talent to Silicon Valley. But today, India’s tech economy boasts homegrown software giants and a flourishing startup scene.This week, we get a front-row look into India’s startup evolution with one of its top talents: Sri Ganesan, Founder and CEO of Rocketlane. His first company, Konotor, was acquired into Freshworks, which went public in 2021 for $10 billion and became one of India's biggest wins. Now, Sri is building Rocketlane into a...
2024-04-1130 min
The Predictable Revenue Podcast334: Category Creation and Community Building with Sri GanesanCollin Stewart hosted the entrepreneurial mind of Sri Ganesan, the visionary behind Rocketlane. Our conversation revealed not just the thrilling early growth journey of Rocketlane but also Sri's masterful play in category creation and sales strategy, reshaping how startups scale. Highlights include: Category Creation: Why is It Important in Sales? (01:07), Marketing Efforts for Founders that Keep Paying Out! (33:42), Customer Development and Product Launches (14:38), Leveraging Content for Start-Ups (26:56), And more… Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://bit.ly/predictablerevenuecoaching
2024-02-1544 minThe Predictable Revenue Podcast334: Category Creation and Community Building with Sri GanesanCollin Stewart hosted the entrepreneurial mind of Sri Ganesan, the visionary behind Rocketlane. Our conversation revealed not just the thrilling early growth journey of Rocketlane but also Sri's masterful play in category creation and sales strategy, reshaping how startups scale. Highlights include: Category Creation: Why is It Important in Sales? (01:07), Marketing Efforts for Founders that Keep Paying Out! (33:42), Customer Development and Product Launches (14:38), Leveraging Content for Start-Ups (26:56), And more… Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://bit.ly/predictablerevenuecoaching
2024-02-1544 min
GoVenture: A Business PodcastHow to acquire your first few customers ft.Pritesh Kumar - Founder of Function Up(Part 1)In this insightful podcast, we delve into the remarkable journey of tech entrepreneur Srikrishnan, the CEO of Rocketlane. Starting as a Product Manager at IIMB in 2007, he went on to create Rocketplane. Our guest shares their experiences from Sequoia-backed startup Jigsee, the success and acquisition of Konotor by Freshworks, and their time at Freshworks, which led to the birth of Rocketlane. They also discuss Rocketlane's unique approach to launching a full product with a community, its significant achievements post-series A funding, and the key lessons learned as a founder. This episode is a treasure trove of entrepreneurial wisdom and the...
2023-10-2829 min
The Sure Shot EntrepreneurUS-India Startup Ecosystem is BoomingPriya Ramachandran, founder and managing partner at Foster Ventures, recounts her remarkable odyssey from the tech world in India to her venture capital journey in the heart of Silicon Valley. She candidly discusses her evolution as a VC, starting as an angel investor, and passionately elaborates on the core values and principles that underpin the foundation of Foster Ventures. Priya also expresses her enthusiasm for the imminent surge of innovation poised to emerge from the dynamic cross-border US-India startup ecosystem.In this episode, you’ll learn:[2:42] The advantages and responsibilities of angel investing[9:25] Ke...
2023-09-1231 min
The Desi VC with Akash BhatE113: Prateek Agarwal (Investments Lead, First Cheque)Prateek Agarwal is the Investment lead at First Cheque, a micro VC fund based out of Bangalore that invests $100K in pre-seed startups in India. Prior to this role, Prateek worked with the India Business Head at Dr. Reddy's where he was responsible for tracking business metrics, identifying areas of improvement, and leading strategic projects.
His background as both a consultant and operator at firms like Dr. Reddy's and EY has allowed him to develop skills in strategic planning, project management, and data analysis across multiple industries. Prateek's ability to shift between the big picture and details...
2023-05-011h 10
Unchurned - The No. 1 podcast for Customer SuccessCustomer-centric approach for a unified onboarding experience ft. Sri Ganesan (Rocketlane)In this podcast episode, Josh Schachter interviews Srikrishnan Ganesan, founder, and CEO of Rocketlane, a customer onboarding platform. Sri discusses the origins of Rocketlane, including the community they built before launching the product - Preflight, and the birth of Rocketlane. They also talk about the importance of collaboration and marketing in the SaaS industry. Sri emphasizes the importance of consistency in the customer journey, particularly during the onboarding phase, and how it can impact customer success and lead to better outcomes. They also discuss Rocketlane's approach to marketing and community building.
2023-03-2828 min
Uncharted Podcast#157: How to Build a Culture of Ownership With Srikrishnan GanesanSri is the co-founder and CEO of the leading Customer Onboarding Platform, Rocketlane, and the #1 customer onboarding community, Preflight. He is passionate about all things CX and start-ups. Sri has spent his last decade building and scaling SaaS businesses. His last start-up was acquired by Freshworks (NASDAQ:FRSH) in 2015.
2023-03-2016 min
The Neon ShowSaaS, Chennai, Acquisition By Freshworks and Building Rocketlane with Founder, Srikrishnan GanesanAs per Tracxn, there are 1100+ SaaS startups in Chennai as of Feb 2023. Chennai has rightfully gained the title of the SAAS capital of India, thanks to the expansion of companies such as Zoho and Freshworks. Although these two firms have recently surpassed the $500 million revenue milestone, making them the most prominent success stories in the realm of Indian-based SAAS companies, there are other companies contributing to Chennai's reputation in the market. Chargebee, CloudCherry, HappyFox, and FourKites are among the businesses that are creating a unique space in the industry....
2023-03-1347 min
CSM Practice - The Customer Success PodcastThe Customer ONBOARDING Maturity ModelSend us a textHow does your customer onboarding phase compare against other companies? This podcast episode introduces a Customer Onboarding Maturity Model to help you figure that out in minutes!Among the most important aspects of the Customer Success journey is onboarding. As such, companies should place a significant effort in ensuring the customer onboarding is aligned with best-in-class practices. The Customer Onboarding Maturity model, developed by Rocketlane, is designed to help companies assess their current state of the onboarding process against best practices and highlight areas to improve on. In this...
2023-01-2012 min
Politely Pushy with Eric ChemiSay goodbye to “death by a thousand spreadsheets”: Sri Ganesan, CEO of RocketlaneWhen an organization buys a product from a vendor, its journey does not end with the purchase. Instead, it has just begun. That’s because several steps must take place as the company onboards the product and it becomes a part of the business. Today, we are joined by Sri Ganesan, co-founder and CEO of Rocketlane, a purpose-built project delivery and collaboration software for client facing teams (i.e., implementation/onboarding teams, consulting firms, agencies). Sri and his team at Rocketlane want to ensure that the process from purchasing to fully deploying a new product cannot be categorized as “deat...
2023-01-0526 min
Prime Venture Partners Podcast#119 SaaS Deep Dives: TAM, Product, Pricing & Community with Srikrishnan Ganesan Co-Founder & CEO RocketlaneSrikrishnan Ganesan Co-Founder & CEO Rocketlane chats with Shripati Acharya, Managing Partner Prime Venture Partners.Listen to the podcast to learn about01:30: Joining SaaS World: From B2C to B2B08:00 - Analysing TAM: Is it a feature or a Company? 14:00 - When an MVP is Not Enough20:00 - Reducing the Time to Wow25:00 - Building a Community as a SaaS Business32:30 - Working with Industry Analysts36:00 - 2 Books That Have Helped Sri as a FounderClick here to read the full transcript
2022-12-2338 minPrime Venture Partners Podcast#119 SaaS Deep Dives: TAM, Product, Pricing & Community with Srikrishnan Ganesan Co-Founder & CEO RocketlaneSrikrishnan Ganesan Co-Founder & CEO Rocketlane chats with Shripati Acharya, Managing Partner Prime Venture Partners.Listen to the podcast to learn about01:30: Joining SaaS World: From B2C to B2B08:00 - Analysing TAM: Is it a feature or a Company? 14:00 - When an MVP is Not Enough20:00 - Reducing the Time to Wow25:00 - Building a Community as a SaaS Business32:30 - Working with Industry Analysts36:00 - 2 Books That Have Helped Sri as a FounderClick here to read the full transcript
2022-12-2338 min
The VCpreneur: Startups | Venture Capital | Entrepreneurship | FundraisingEP#66 Vishesh Rajaram – Opportunities & challenges in climate-tech and unpacking the iterative process to master deep-tech investingIn this episode, Vishesh Rajaram, Founder & Managing Partner @Speciale Invest, joins our host Digjay, to talk about Speciale Invest’s journey with fund I, added advantages of a larger fund II, whether climate tech is at its inflection point today, challenges faced by founders building in this space, Vishesh’s approach to building a thesis in frontier-tech, his portfolio construction strategy at Speciale Invest, overcoming valleys of death as a deep tech startup, and the promise of the Indian frontier-tech story.
Speciale Invest is an early-stage investment firm that invests in deeptech startups - both hardware & software - ac...
2022-12-1842 min
SaaSBoomiSaaS Marketing - Now and Then: Pranay Desai, Matrix Partners India | BTS E10 | SaaSBoomi PodcastPranay is a SaaS investor at Matrix Partners India. Before moving to investing, Pranay played several key roles at Freshworks including the Director of Growth Marketing at Freshworks, and managed to ramp up the marketing machinery. He has also worked with the CEO’s office at Freshworks where he was responsible for ramping the revenues from 5 Million to 100 Million. He comes with tons of knowledge on how marketing used to work in the past, how it works today, and how SaaS businesses should think about marketing for the future. Pranay recommends SaaS businesses find...
2022-11-0946 min
Enterprise Podcast Network – EPNHow to Champion a New SaaS Category with Rocketlane CEO Sri GanesanSrikrishnan “Sri” Ganesan the CEO and Founder of the fast-growing customer onboarding platform, Rocketlane, a purpose-built SaaS product that helps businesses by replacing generic project management and document collaboration tools with a unique, unified workspace joins Enterprise Radio.Listen to host Eric Dye & guest Sri Ganesan discuss the following:* What is customer onboarding and what kind of companies are using this platform?* How did you champion a new category in the midst of a once in a century pandemic?* Why does the customer onboarding category need to exist?* What key use cases/verticals/industries can you d...
2022-11-0317 min
SaaS DistrictWhy Every SaaS Founder Should Care About Customer Onboarding with Sri Ganesan # 190Sri Ganesan is Co-founder & CEO of Rocketlane, a leading Customer Onboarding Platform and SaaS product that helps businesses by replacing generic project management and document collaboration tools with a unique, unified workspace. Sri has spent his last 9 years building and scaling SaaS businesses. His last start-up, Konotor, was acquired by Freshworks in 2015 and went on to become their fastest-growing product (today known as Freshchat). Prior to building start up, Srikrishnan was leading product teams at companies like Verizon, Rediff, and Jigsee.In this episode we cover:00:00 - Intro01:35 - Sri's Background + Freshworks Acquisition Story08:33...
2022-09-3034 min
CX ChampionsThe Case of Slow Customer Onboarding with Srikrishnan Ganesan, Co-Founder & CEO of RocketlaneThis episode features an interview with Srikrishnan Ganesan, Co-Founder and CEO of Rocketlane, a high-growth customer onboarding software that lets you collaborate with customers. Sri has over nine years of experience growing and scaling SaaS companies. In this episode, Sri discusses how to speed up employee communication across silos, the critical customer onboarding timeline, and developing accountability with customers so they take some ownership of their own experience.Quotes*”We figured out what [our customers’] biggest time sinks are and automated some of those. [Then] built a beautiful experience that makes those people look good in f...
2022-09-2835 minCX ChampionsWelcome to Season 2 of CX Detectives!A brand new season of CX Detectives is coming. HGS is excited to bring you insights from top customer experience leaders from B2B and B2C companies. We’ll hear from leaders at companies like Glance, Rocketlane, Onriva and more about how to make your customer experience truly exceptional. Join us as we team up with some of the greatest minds in customer experience to solve the toughest challenges yet. Welcome to CX Detectives.
2022-09-0701 min
Zero to InfinityHow to create category defining SaaS companies feat. RocketlaneHear from Srikrishnan of Rocketlane on his journey of creating the customer onboarding category, in conversation with Pranay from Matrix Partners India, learn about the importance of driving the narrative, tactical advice to build a thriving community of advocates, and how to measure your brand efforts. Tune in
2022-07-1531 min
What the Dev?Doubling down on customer onboarding in an economic downturn - Episode 167This podcast episode covers why high-growth companies should be doubling down in the upcoming economic downturn. Joining us is Srikrishnan Ganesan, CEO and co-founder of Rocketlane, a company that in March developed the Maturity Model, which enables businesses to gauge their company's maturity level in terms of customer onboarding.
2022-07-0515 min
The Fast Mode Podcasts: Breaking News, Analysis and Updates From Telecoms IndustryRocketlane on Being Recognized as a 2022 Gartner Cool Vendor | Interview with Srikrishnan Ganesan Ariana Lynn, Senior Editor at The Fast Mode spoke to Srikrishnan Ganesan, the CEO and co-founder of Rocketlane on how the company feels about being recognized as a 2022 Gartner® Cool Vendor in Gartner’s Technology Go-to-Market category and some of the major contributing factors. Sri also discusses the role of onboarding in a customer journey, some of the gaps in the current onboarding and implementation space and how a collaborative platform can support enterprises.
2022-07-0506 minThe Fast Mode Podcasts: Breaking News, Analysis and Updates From Telecoms IndustryThe Idea Behind ‘Rocketlane: Our Story So Far’ | Interview with Rahul Sridhar Ariana Lynn, Senior Editor at The Fast Mode spoke to Rahul Sridhar, Content Marketer at Rocketlane on the company’s new and innovative approach to tech marketing, including its popular rap video released earlier this year titled ‘Rocketlane: Our Story So Far’. Rahul discuses how the idea for the rap video came about, some of the latest trends and ideas in tech marketing and the differences between younger and older generations in tech marketing.
2022-07-0505 min
Founder ThesisWhy The MVP Is Dead in Mature SaaS Markets | Srikrishnan Ganesan (Rocketlane)"MVPs are dead for mature markets - launch fully-formed."In a direct challenge to the "lean startup" gospel, Srikrishnan Ganesan argues that in today's crowded software landscape, launching a half-baked Minimum Viable Product is a recipe for failure. He reveals the "Clarity Before Code" strategy Rocketlane used to build a polished, full-featured product before launch, ensuring they made a massive impact from day one.Srikrishnan Ganesan is the Co-Founder & CEO of Rocketlane, a client onboarding platform that has raised a total of $45 million in funding. An engineer with an MBA from the prestigious IIM Bangalore...
2022-06-271h 03
Paris Talks MarketingEp. 71 - New Category Leadership as a Recipe for Success with Srikrishnan Ganesan, Co-Founder of Rocketlane
In this episode, Paris sits down with Srikrishnan Ganesan, the CEO, and co-founder of the fast-growing SaaS startup Rocketlane. Srikrishnan is also building Preflight, which is the world's first and only community for leaders and practitioners managing customer onboarding, success, value delivery, and project management. As you can probably notice, Srikrishnan uses a unique platform (a community) to engage with people just like our former guest from episode 55, Patrick Campbell, who says that the CAC goes higher and higher for SaaS, and part of the reason is that the classic channels like Facebook do not work and a...
2022-06-0941 min
The Digital ExecutiveEntrepreneur Passionate About Building Products and Solutions with Founder Srikrishnan Ganesan | Ep 484Send us a text
Rocketlane's Co-Founder, Srikrishnan Ganesan, joins Coruzant Technologies for the Digital Executive podcast. He shares his journey early on what he enjoyed - ownership and the opportunity to build things. He really was passionate about building products and inspired by other builders as well.
2022-04-2708 min
Forbes India - Tech ConversationsSrikrishnan Ganesan at Rocketlane on second-time entrepreneurs, playbooks and long-term aspirationsOur guest today is Srikrishnan Ganesan, co-founder and CEO at Rocketlane—a startup that offers a feature-rich customer onboarding platform, to other fast-growing startups. In this episode, Srikrishnan talks about eliminating the hit-or-miss in customer onboarding. He also talks about the long-term aspirations at Rocketlane, and some takeaways from being a second-time entrepreneur.
(00:41) Introduction to The Daily Tech Conversation
(00:53) Our guest today — Srikrishnan Ganesan, co-founder and CEO, Rocketlane
(01:33) A brief backgrounder on Rocketlane
(02:49) Why a specialist customer onboarding platform might be necessary
(04:51) Rocketlane’s target customers
(06:20) The time t...
2022-04-0734 min
Helping Sells Radio353 Mikael Blaisdell Onboarding and the company organization chartWe are doing a special series of episodes leading up to Rocketlane's Propel22, the world's first customer onboarding conference, in which we will talk to many of the Propel22 conference speakers to preview their talks and see what we can do to further the customer onboarding category. We all know that the best thing we can do the help customers be successful is set them up for success right from the start. In this episode we talk to Mikael Blaisdell, executive director of the Customer Success Association about his Rocketlane Propel22 talk. Register for Propel22...
2022-03-1127 min
Helping Sells Radio352 Jeff Kushmerek Adventures in software onboarding and implementationsWe are doing a special series of episodes leading up to Rocketlane's Propel22, the world's first customer onboarding conference, in which we will talk to many of the Propel22 conference speakers to preview their talks and see what we can do to further the customer onboarding category. We all know that the best thing we can do the help customers be successful is set them up for success right from the start. In this episode we talk to Jeff Kushmerek, CEO & founder of Infinite Renewals about his Rocketlane Propel22 talk.Register for Propel22: https://rocketlane...
2022-03-1123 min
Helping Sells Radio351 Star Hofer Says customer onboarding could start as early as the discovery callWe are doing a special series of episodes leading up to Rocketlane's Propel22, the world's first customer onboarding conference, in which we will talk to many of the Propel22 conference speakers to preview their talks and see what we can do to further the customer onboarding category. We all know that the best thing we can do the help customers be successful is set them up for success right from the start. Star Hofer is vice president of customer success at PartnerStack, multi-time top customer success influencer, and a customer success mentor coach at Catalyst Software.
2022-03-1130 min
Helping Sells Radio350 Peter Armaly Building a better strategy for effective go liveWe are doing a special series of episodes leading up to Rocketlane's Propel22, the world's first customer onboarding conference, in which we will talk to many of the Propel22 conference speakers to preview their talks and see what we can do to further the customer onboarding category. We all know that the best thing we can do the help customers be successful is set them up for success right from the start. Peter Armaly is VP of Customer Success at ESG, advisor and board member and former customer exec at Oracle, BMC Software, and Eloqua....
2022-03-1023 min
Helping Sells Radio349 Rod Cherkas Packaging your services offerings to support fast growthWe are doing a special series of episodes leading up to Rocketlane's Propel22, the world's first customer onboarding conference, in which we will talk to many of the Propel22 conference speakers to preview their talks and see what we can do to further the customer onboarding category. We all know that the best thing we can do the help customers be successful is set them up for success right from the start. Rod Cherkas is the CEO of HelloCCO, a strategy consultancy and advisory firm to CCOs. His Propel22 talk is about packing services offerings to support...
2022-03-0924 min
Helping Sells Radio348 Irit Eizips Redesign customer onboarding to deliver first valueWe are doing a special series of episodes leading up to Rocketlane's Propel22, the world's first customer onboarding conference, in which we will talk to many of the Propel22 conference speakers to preview their talks and see what we can do to further the customer onboarding category. We all know that the best thing we can do the help customers be successful is set them up for success right from the start. Irit Eizips is the chief customer officer and CEO of CSM Practice, the leading customer success strategy firm for executives.Register for Propel22...
2022-03-0822 min
Helping Sells Radio347 Donna Weber Who thinks you are customer-centric: you or your customers?We are doing a special series of episodes leading up to Rocketlane's Propel22, the world's first customer onboarding conference, in which we will talk to many of the Propel22 conference speakers to preview their talks and see what we can do to further the customer onboarding category. We all know that the best thing we can do the help customers be successful is set them up for success right from the start. Donna Weber runs Springboard Solutions and is author of "Onboarding Matters: How Successful Companies Transform New Customers into Loyal Champions."Register for Propel22...
2022-03-0826 min
Helping Sells Radio346 Mary Poppen Improve customer onboarding with customer intelligenceWe are doing a special series of episodes leading up to Rocketlane's Propel22, the world's first customer onboarding conference, in which we will talk to many of the Propel22 conference speakers to preview their talks and see what we can do to further the customer onboarding category. We all know that the best thing we can do the help customers be successful is set them up for success right from the start. Mary Poppen is the Chief Strategy & Customer Officer at involve.ai, which helps companies prevent churn, grow revenue, and deliver customer outcomes with customer intelligence.
2022-03-0823 min
Helping Sells Radio345 Kristi Faltorusso What is done: Defining successful onboardingWe are doing a special series of episodes leading up to Rocketlane's Propel22, the world's first customer onboarding conference, in which we will talk to many of the Propel22 conference speakers to preview their talks and see what we can do to further the customer onboarding category. We all know that the best thing we can do the help customers be successful is set them up for success right from the start. My guest today is Kristi Faltorusso, VP of customer success at ClientSuccess, multi-time top 25 customer success influencer, advisor to numerous organizations, and founder of Keep...
2022-03-0520 min
Helping Sells Radio344 Ed Powers Onboarding moments of truth and moments of proofWe are doing a special series of episodes leading up to Rocketlane's Propel22, the world's first customer onboarding conference, in which we will talk to many of the Propel22 conference speakers to preview their talks and see what we can do to further the customer onboarding category. We all know that the best thing we can do the help customers be successful is set them up for success right from the start. In this episode we talk to Ed Powers, customer success consultant, multi-time top 25 customer success influencer, and organizer of the Colorado Customer Success Meetup.
2022-03-0421 min
Helping Sells Radio343 Kristen Hayer Onboarding and the company organization chartWe are doing a special series of episodes leading up to Rocketlane's Propel22, the world's first customer onboarding conference, in which we will talk to many of the Propel22 conference speakers to preview their talks and see what we can do to further the customer onboarding category. We all know that the best thing we can do the help customers be successful is set them up for success right from the start. This episode is with Kristen Hayer is the founder and CEO of The Success League, multi-time Top 25 customer success influencer, and fellow board member of...
2022-03-0421 min
Helping Sells Radio342 Maranda Dziekonski Onboarding is the most critical part of the customer journeyWe are doing a special series of episodes leading up to Rocketlane's Propel22, the world's first customer onboarding conference, in which we will talk to many of the Propel22 conference speakers to preview their talks and see what we can do to further the customer onboarding category. We all know that the best thing we can do the help customers be successful is set them up for success right from the start. This episode is with Maranda Dziekonski, Chief Customer Officer at Swiftly, multi-time top 25 customer success influencer, and fellow board member of the Customer Success Leadership...
2022-03-0324 min
Helping Sells Radio341 Emilia D'Anzica You had me at Hello: Starting the renewal process at HelloWe are doing a special series of episodes leading up to Rocketlane's Propel22, the world's first customer onboarding conference, in which we will talk to many of the Propel22 conference speakers to preview their talks and see what we can do to further the customer onboarding category. We all know that the best thing we can do the help customers be successful is set them up for success right from the start. This episode is with Emilia D'Anzica, Managing Director at Growth Molecules, the growth revenue advisors who delivers data-driven customer success strategies. Register for...
2022-03-0323 min
Helping Sells Radio340 Srikrishnan Ganesan Launches the world's first customer onboarding conferenceSri Ganesan is the co-founder and CEO of Rocketlane, the customer onboarding platform. We are doing a special series of episodes leading up to Rocketlane's Propel22, the world's first customer onboarding conference, in which we will talk to many of the Propel22 conference speakers to preview their talks and see what we can do to further the customer onboarding category and help you develop your own official onboarding methodology. Because we all know, that the best thing we can do the help customers be successful is set them up for success right from the start. Rocketlane Propel22...
2022-03-0241 minForbes India - Tech ConversationsSrikrishnan Ganesan, CEO of Rocketlane, on vital market lessons in SaaS product developmentOur guest today is Srikrishnan Ganesan, who is on his second successful venture, building cloud software products for the enterprise market. In today’s conversation, Srikrishnan talks about some of the lessons he learned from the market that helped him and his co-founders focus on what customers wanted versus what was dear to the entrepreneurs
2022-01-2833 min
My Startup Podcastस्टार्टअप सरकार के नोट में नई परिभाषा ।उद्योग निकाय इंडियन प्राइवेट इक्विटी एंड वेंचर कैपिटल एसोसिएशन (IVCA) ने केंद्रीय बजट से पहले सरकार को एक नोट में स्टार्टअप्स के लिए एक नई परिभाषा का प्रस्ताव दिया है, जहां उसने कुछ पुरानी मांगों को भी दोहराया है जैसे स्थानीय फर्मों को सीधे विदेशों में सूचीबद्ध करने की अनुमति देना।इंडियन प्राइवेट इक्विटी एंड वेंचर कैपिटल एसोसिएशन (आईवीसीए), एक उद्योग निकाय, ने स्टार्टअप्स के लिए एक नई परिभाषा का प्रस्ताव दिया है। वित्त मंत्रालय के अधिकारियों सहित सरकार के विभिन्न हितधारकों को भेजे गए आईवीसीए के नोट में स्थानीय फर्मों को अनुमति देने जैसी पुरानी मांगों को भी दोहराया गया है।कोटक महिंद्रा बैंक के वाइस चेयरमैन और एमडी उदय कोटक ने बुधवार को स्टार्टअप्स को कानून का पालन करने और अपने व्यवसायों और प्रारंभिक सार्वजनिक पेशकशों (आईपीओ) को आक्रामक रूप से आगे बढ़ाते हुए "स्वास्थ्य जांच" करने के लिए आगाह किया।इंडिया एक्सेलेरेटर - देश के प्रमुख बीज त्वरक में से एक और GAN (ग्लोबल एक्सेलेरेटर नेटवर्क) से जुड़े एकमात्र को स्टार्टअप इंडिया द्वारा आयोजित नेशनल स्टार्टअप अवार्ड्स (NSA) 2021 में 'देश का सर्वश्रेष्ठ त्वरक' पुरस्कार मिला।स्टॉकग्रो ने कहा कि वह अधिक बाजारों में टैप करने के लिए फंडिंग राशि का उपयोग करने, नए उत्पाद पेश करने और सभी कार्यों में अपनी भर्ती को आक्रामक रूप से बढ़ाने की योजना बना रहा है।नगर निगम ने स्वच्छ इनोवेटिव टेक्नोलॉजी चैलेंज के विजेताओं की घोषणा की है, जिसमें व्यक्तियों, गैर सरकारी संगठनों और कंपनियों से अपशिष्ट प्रबंधन और निगरानी के लिए नवीन विचार आमंत्रित किए गए थे।2020 की शुरुआत में शुरू हुई कोविड-19 महामारी ने तब से आर्थिक परिदृश्य में एक अभूतपूर्व बदलाव ला दिया है। भारत में सूक्ष्म, लघु और मध्यम उद्यम (MSME) क्षेत्र ने अपनी भेद्यता की पूरी सीमा को महसूस किया और अभी तक सामान्य स्थिति में वापस नहीं आया है।ग्राहक ऑनबोर्डिंग प्लेटफॉर्म, रॉकेटलेन ने अपने सीरीज ए फंडिंग दौर के हिस्से के रूप में $ 18 मिलियन जुटाए हैं। इस दौर का नेतृत्व अन्य संस्थागत निवेशकों के बीच 8VC ने किया। इंडोनेशिया स्थित स्टार्टअप लुमो, जो सूक्ष्म, लघु और मध्यम उद्यम (एमएसएमई) के संचालन को डिजिटल बनाने पर केंद्रित है, ने बुधवार को कहा कि उसने टाइगर ग्लोबल और सिकोइया कैपिटल इंडिया के नेतृत्व में अपनी सीरीज सी फंडिंग के एक हिस्से के रूप में $ 80 मिलियन जुटाए हैं।कमजोर वैश्विक संकेतों से संकेत लेते हुए, बेंचमार्क सूचकांक निचले स्तर पर खुले और तीसरे सत्र के लिए अपने नुकसान को बढ़ाया। बीएसई सेंसेक्स 142 अंकों की गिरावट के साथ 59,956 पर, जबकि एनएसई निफ्टी 17,902 पर था, जो 35 अंकों की गिरावट के साथ था।#MSME #MSMEs #MSMEindia #MSMEnews #mystartuplife #mystartuppodcast #mystartupmedia #askmentor #mystartuptv #majorsunilshetty #startupchannel #startupnews #makeinindia #emergencycreditschemeforMSMEs #MSMEMinister #Walmart #Vriddhi #Flipkart #MKStalin #MSMEentrepreneur #SIDCO #SMEs #SME #paytm #IVCA #Kotak Mahindra Bank #India Accelerator #Global Accelerator Network #StockGro # Covid-19 pandemic #Rocketlane
2022-01-2004 min
One Thing Today in TechFormer SpaceX engineers announce electric train startup; GM expands H2 tech; SaaS Labs, Rocketlane raise fundingParallel Systems, a company founded by former SpaceX engineers to reimagine the railroad system, has raised $49.55 million in Series A funds to build autonomous battery-electric rail vehicles that move freight, the company said in a press release yesterday; Meanwhile GM said it is expanding its hydrogen fuel cells beyond vehicles to power homes, offices and malls.
Former SpaceX engineers’ startup out of stealth with electric rail
Parallel Systems, a company founded by former SpaceX engineers to reimagine the railroad system, has raised $49.55 million in Series A funds to build autonomous battery-electric rail vehicles that move fr...
2022-01-2004 min
Fuse ShowEP. 47 - A Fireside chat with Co-Founder of Rocketlane with Srikrishnan GanesanSrikrishnan Ganesan is the co-founder of Rocketlane. He's on his second start-up journey, previously built a SaaS product from 2012 to 2015, acquired it by Freshworks, and had an amazing 4.5yrs FW, continuing to develop the business. He's passionate about all things CX and Onboarding and now building Rocketlane since April 2020.
Feel free to connect with him on LinkedIn here:
https://linkedin.com/in/srikrishnang
Learn more about his business and company links here:
https://rocketlane.com
https://preflight.cx
https://open.spotify.com/show/0d01ISIGZp6MPei2PAvIYY
2021-10-1853 min
The Martechno Beat: Decoding Martech!Product-led growth lessons from Co-Founder of Rocketlane and Head of CX of alt.bankWe're in the midst of a significant transition in how people use and buy software products. For a very long time, sales and marketing have been on opposite sides of the table. While Sales focuses on getting as much revenue as possible, Marketing focuses on acquiring as many users as possible and then retaining them. This separation between sales and marketing is one of the reasons why growth hacking has come into existence.The approach followed by new-age companies is by focusing on product-led growth. User acquisition, expansion, conversion, engagement, and retention are all largely driven by...
2021-09-1441 min
AngelList India Radio#50 Srikrishnan Ganesan (RocketLane)Srikrishnan is a co-founder of the leading Customer Onboarding Platform - Rocketlane. Sri has spent his last 9 years building and scaling SaaS businesses. His last start-up Konotor was acquired by Freshworks in 2015, and went on to become their fastest-growing product (Freshchat). Prior to starting up, Srikrishnan was leading product teams at companies like Verizon, Rediff, and Jigsee.
2021-08-1820 min
Zero to InfinityThe Rocketlane JourneyIn today’s episode, we have Shri and Vignesh the Co-founders of Rocketlane. They’re in conversation with Pranay Desai Vice – President, at Matrix Partners India. They talk about the team's deep SaaS history, learning from their prior venture, Konotor, their vision for Rocketlane and much more.
2021-08-0330 min
CHURN FMEP 124 | Srikrishnan Ganesa (Rocketlane) - How revisiting your target market can help accelerate growth.Today on the show we have Srikrishnan Ganesa, co-founder and CEO of Rocketlane.In this episode, Shri shares his experience navigating through a couple of acquisitions and how trust is the main component that ensures a smooth integration between the companies, Shri also shared what Konotor (his first startup) did prior to being acquired by FreshWorks and what their growth looked like leading to the acquisition. We then discussed how Freshchat changed their target customer by taking a step back and taking a look at the overall market, how that decision accelerated its growth, which t...
2021-07-2840 min
The Takeaway ClubEp #27 – Srikrishnan Ganesan – On Product Management, Acquisition, Round 2 on startups | RocketlaneIn today's episode, I have Srikrishnan Ganesan, who is a two-time entrepreneur currently building Rocketlane. Srikrishnan graduated from IIM-Bangalore in mid 200's and embarked on a product management career when it was not the obvious choice for MBA graduates.From there on, he has taken up multiple product roles in companies like Rediff, Verizon, and Jigsee before deciding to build Konotor with his friends. After seeing great traction and success, the company got acquired by Freshworks where he went on to build Freshchat.After four and a half years at Freshworks, Srikrishnan has...
2021-07-241h 12
The Takeaway ClubEp #27 – Srikrishnan Ganesan – On Product Management, Acquisition, Round 2 on startups | RocketlaneIn today's episode, I have Srikrishnan Ganesan, who is a two-time entrepreneur currently building Rocketlane. Srikrishnan graduated from IIM-Bangalore in mid 200's and embarked on a product management career when it was not the obvious choice for MBA graduates.
From there on, he has taken up multiple product roles in companies like Rediff, Verizon, and Jigsee before deciding to build Konotor with his friends. After seeing great traction and success, the company got acquired by Freshworks where he went on to build Freshchat.
After four and a half years at Freshworks, Srikrishnan has come back...
2021-07-241h 12
AugmentChannext, Pathfndr.io, Tomi.ai, BigLeap, Batch, Acryl Data, Mitiga, Pequity, Aircall, Vercel, PlanetScale, Forto, Drata & Rocketlane Raises funds | Golden Ventures has raised its fourth fund of $100M | Frumtak Ventures has launched its third fund, Frumtak III | Embark Trucks Inc. to go public | AWS – Salesforce partnership expanded.Channext, a software-as-a-service platform connecting vendors and business partners, has raised USD 0.8 million in a seed round. Channext will use the funds received in this round to extend its European footprint in countries such as Italy, the Nordics, and Spain. Despite the difficulties of starting a business during a pandemic, he continued, their company has expanded significantly in the last year.Pathfndr.io, a no-code SaaS startup, has raised an undisclosed amount in pre-Series A round led by Arali Ventures. Other participants include SEA Fund, Wayfare Ventures, KPB Family Trust, Acsys Investments, and Capital A, JAZFund...
2021-06-2406 min
The Launch StationS01 Ep.13: Deepak Kumar, Aryaka Networks - Putting Your Best Foot Forward in Customer OnboardingIn this episode, we talk to Deepak Kumar, Chief Customer Officer, Aryaka Networks. Deepak has worked over two decades in the enterprise software industry, and was SVP and GM at [24]7.ai. At Aryaka, his key focus is on enhancing customer experience globally.
In this episode, Deepak talks about:
Establishing a social connection with clients
What has changed in client servicing and customer success over the last decade
What’s next for customer success
Reasons implementation projects in the SaaS domain fail
… and more. Tune in!
2021-06-0750 min
The Launch StationS01 Ep. 12: Rethinking Your Kickoffs With The Partnership Kickoff Model - Kristi Faltorusso, VP - Customer Success @ ClientSuccessIn this episode, we have Kristi Faltorusso, VP - Customer Success at Client Success. She was named one of the Top 25 CS Influencers 2020. Kristi is a seasoned CS leader and has transformed the CS function at high-growth, B2B SaaS companies like IntelliShift and BetterCloud.
In this episode, we talk to Kristi about her kickoff model. She covers the following topics:
Complexities with implementations that include a hardware component
What got her thinking about the Partnership Kickoff Model
What the Partnership Kickoff Model is about
Managing expectations with executive stakeholders of an implementation project
… and mo...
2021-05-1729 min
The dojo.live show / Interviews with Visionaries Shaping Travel TechReimagining CX - Put the Customer in the Driver's SeatShould we Re-think the Customer's Participation and Experience During the Implementation and Onboarding Process? with Srikrishnan Ganesan , Co-founder" at Rocketlane. View the full video interview here.
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2021-05-1132 min
The Launch StationS01 Ep. 11: Leading a Customer Success Team Through A Transition - Michael Hurley, InforIn Episode 11, Michael Hurley, Customer Success Manager at Infor, talks to us about helping your customer success team through major transitions. He’s been a part of CS strategy transformations at notable organizations. He has served in leadership at companies like Oracle.
Here’s what Michael talks about in this episode:
When a CSM should get involved in the customer’s journey
What traits and skills he looks for when hiring for his team, and how he assesses them
How to help the team through organizational transitions
How to win the team’s trust during a transiti...
2021-05-0730 min
The Launch StationS01 Ep. 10: Customer Education - The Missing Link in Onboarding Success - Bill Cushard, ServiceRocketIn Episode 10, we have Bill Cushard, General Manager, ServiceRocket. He is a customer education expert and has spent most of his career working in learning management, software adoption, and customer success. He was named one of the Top 25 CS Influencers in 2020. Bill has extensive experience working with startups and high-growth companies.
Here's what Bill talks about in this episode:
How Learndot came about
What great customer training looks like
The maturity model for customer education
Companies that do a great job in customer training/education
When a SaaS business should invest in customer education
Roadblocks...
2021-04-3056 min
The Launch StationS01 Ep. 09: Nailing Implementations the Gainsight Way - Sridhar Gollapalli & Sudheer Sharma GodaIn this episode, we have Sridhar Gollapalli (VP - Customer Success) and Sudheer Sharma Goda (Director of Professional Services), Gainsight. Sridhar has over two decades of experience working in the software tech space and has worked with the likes of IBM and Microsoft. He transitioned from engineering leadership roles to customer success at Gainsight. Sudheer has a master's in Data Science and Analytics. He spent 15 years in tech consulting before he joined Gainsight to lead their professional services function.
In this episode, they talk about:
How the Customer Success function was established at Gainsight
How the...
2021-04-2245 min
The Launch StationS01 Ep.08: Assaf Barnir, Netomi: Sales as a Multiplier of Customer SuccessIn this episode, we have Assaf Barnir, VP of Customer Success at Netomi. Assaf has worked in the software space with the Israeli Air Force, moved to consulting, delivery, and professional services roles with companies such as IBM and Zendesk, transitioning to leadership roles in Customer Success.
In this episode, we discuss with Barnir:
How the sales process can provide a leg up for the customer onboarding team
His learnings and takeaways from his career journey so far
Transformational changes that he brought into the Sales team at his org that had a multiplicative effect on...
2021-04-1947 min
The Launch StationS01 Ep. 07: S01 Ep.07: Packaging your services and creating the right offering for your customers - Chitra Madhwacharyula, CouchbaseIn this episode, Chitra Madhwacharyula, Head of Customer Success at Couchbase, talks to us about creating the right offering for customers.
Here are other subjects she talks about in this episode:
The right time to think of productizing professional/consulting services
Investing in your own consultation offerings vs. investing in a partner network to do it on your behalf
How to decide whether you need to add services as a part of your offering if you have a product
How to become a trusted advisor to your customers
... and more.
2021-04-1232 min
The Launch StationS01 Ep. 06: Creating Wins With the FVD Framework - Irit Eizips, CSM PracticeIrit Eizips, CEO of CSM Practice, one of the world's leading consultants on customer success practice, talks to us about the First Value Delivery framework and how it can be used to identify quick wins for value delivery.
2021-04-1039 min
The Launch StationS01 Ep. 05: Cracking The Enterprise Code - Vishal Rana, SnapdocsIs your customer onboarding process enterprise-ready?
In this episode, Vishal Rana, VP - Customer Success at Snapdocs, talks to us about:
How the SMB and enterprise customer types are different
Change management for enterprise customers
Maturity models and how you can use them to help your customers get the most out of your product/offering
What a typical implementation process looks like for an enterprise customer
Advice to first-time CS leaders
... and more.
2021-03-2544 min
The Launch StationS01 Ep. 04: Mike Sasaki & Rachel Jugai on Looking at Escalations as OpportunitiesWe spoke to Mike Sasaki and Rachel Jugai, who are currently colleagues in the Customer Success division at Mitek systems. Mike has over 20 years of experience across tech and SaaS companies, 12 years of that had him heading customer success departments. Rachel has over eight years of experience as a CSM and is currently a part of Mike’s team.
In this episode, you’ll hear them on:
What they have learned from escalations through the course of their careers
Communication, processes, playbooks for handling escalations
Escalating customer issues at their end
Differences in hand...
2021-03-1547 min
The Launch StationS01 Ep. 03: Linden Hillenbrand on Championing Success with Your Buyer Side ChampionWe spoke to Linden Hillenbrand, head of Customer Success & Support at Cloudera. He has over 12 years of experience at GE and Cloudera in both technical and leadership roles. He’s passionate about transforming a company’s philosophy into one focused on customer success and instrumenting the customer journey. At Cloudera, he is focused on positive outcomes for internal and external customers and sees himself as a leader shaping change within the organization, championing the adoption of newer technologies.
In this episode, you’ll hear him talk about:
The evolution of onboarding
The most effective ways t...
2021-03-1538 min
The Launch StationS01 Ep. 02: Peter Taylor on The Journey of Expectation ManagementWe spoke to Peter Taylor, author, ‘The Lazy Project Manager’. He is a professional speaker and has delivered over 450 keynote presentations addressing over 60,000 people across 25 countries. He was also recently awarded the PMO Influencer of The Year 2020.
In this episode, you’ll hear him talk about:
Why one needs to be a ‘lazy project manager’
Who owns expectation management — sales or project managers?
The delicate balance of documentation, communication, and getting things done
What the future holds for project management
The impact of tech on project management
Advice for project managers
…an
2021-03-1542 min
The Launch StationS01 Ep. 01: Checklists vs Value-focus in Customer Success - Stephan Howsepian, CitrixFor the first instalment of Launch Station, we spoke to Stephan Howsepian, who leads a team of Technical Account Managers (TAMs) at Citrix, delivering premium Customer Success Services to its high-profile customers.
In this episode, you’ll hear him answer questions on:
What a Customer Success Manager should focus on
The best way for a CSM to deliver value to clients
The ideal attributes and skills for Customer Success roles
Inputs for leaders in Customer Success
…and more.
2021-03-1528 minAngelList India Radio#3 Sameer Brij Verma (Nexus Venture Partners)Sameer is a Managing Director at Nexus Venture Partners, where he opened & leads their Bangalore office. At Nexus, he has led investments in Postman, Unacademy, Hasura, Infra.market, Zolo, Ultrahuman, Zomato (via RoadRunnr), Rocketlane, Quandl (NASDAQ), Goodera, MayaData, Joveo, Jumbotail, MyUpchar, Goals101 & Indix (Avalara). Prior to Nexus, Sameer was the founding member at Reliance Capital’s early stage venture capital fund (Reliance Ventures) where he led investments in PayTM (stake acquired by Chinese internet giant), HealthSpring (Columbia Pacific), Tessolve Semiconductor (Hero Electronix), Dhama Innovations (buy-back), Greendust, Stoke (Mavenir Systems) & EBand Communications (CarrierCom). His operational expertise is product management, business de...
2020-09-2815 min
TheProdcastEpisode 35: Story of a Start-up founder and LockdownIn this session we have Srikrishnan, Founder of Rocketlane talk to us about his story of starting up with 2.5 lakh and his journey after his startup got acquired by Freshworks and again the journey of startup during the COVID.
2020-06-0833 min