Shows
SaaS FuelSrikrishnan Ganesan - The Second Sale: Rethinking Onboarding as a Revenue LeverMost SaaS companies treat onboarding like a checklist Rocketlane turns it into a competitive edge.In this episode of SaaS Fuel, Jeff Mains welcomes Srikrishnan Ganesan , co-founder and CEO of Rocketlane. Sri shares how strategic onboarding builds trust, boosts expansion revenue, and drives customer success from Day 1.They explore how AI is transforming service delivery from reactive to proactive, and why onboarding is the second sale that most founders overlook. Whether you're scaling a SaaS product, leading a customer success team, or building from zero, this episode is packed with frameworks, strategies, and insight.2025-07-1548 min
The Growth Hub Podcast9 advice to live by from CEOs, Founders, CMOs & Head of GrowthIn this episode, you won’t hear from one guest, but from 9! In the past year, we asked our guests to share a piece of advice they received that helped them advance in their careers and become better at their jobs.From inspiring thoughts on how to break silos to setting OKRs for yourself, building a support network you can rely on to advance in your career or advice on how to turn challenges into opportunities, you should have you mind buzzing with positive thoughts by the end of this episode.So, here we go fo...2025-07-0718 min
The Consultant's Way PodcastSeason 2, Episode 34: Why AI is Changing PS Delivery for GoodSend us a textAbout The Consultant's Way PodcastThe Consultant's Way podcast is your go-to resource for navigating the complexities of the consulting and professional services world. We bring you insightful conversations with industry thought leaders and executives from top Professional Services organizations, sharing their expertise on how to:• Build high-performing consulting and professional services teams• Differentiate your offerings and increase organizational growth• Deliver exceptional client value and drive impactful outcomes Brought to you by:• McMann & Ransford: A strategy...2025-06-3040 min
B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer SuccessBetter onboarding and operations using AI to augment with Srikrishnan Ganesan, RocketlaneCustomer onboarding is often where good intentions often end up with less-than-stellar execution. Delays, confusion, and misalignment derail even the most promising new relationships. Why is onboarding still broken in so many organizations, and how is AI finally changing that? Today I’m joined by Srikrishnan Ganesan, Co-Founder and CEO of Rocketlane, a platform that’s redefining customer onboarding and project delivery. From AI-driven tools to cross-functional collaboration, Rocketlane is helping teams implement faster, operate smarter, and retain customers better. Srikrishnan’s here to talk about the future of onboarding, operations, and the role of...2025-06-0318 min
PayPod: The Payments and Fintech PodcastFix Customer Onboarding and Stop Revenue Leaks - Srikrishnan Ganesan Episode Topic: Srikrishnan Ganesan of Rocketlane joins PayPod to explore how modern fintech companies can stop the bleeding from inefficient operations. From delayed onboarding to inadequate project visibility, Sri unpacks why traditional workflows are no longer enough—and how tools like Rocketlane plus AI-driven automation can give your team a real edge. Lessons You’ll Learn: Why customer onboarding directly impacts revenue and retention How to prevent team burnout with better process management The role of time tracking in financial planning and hiring How...2025-05-2924 min
Telecom Reseller / Technology Reseller NewsReimagining Service Delivery: Rocketlane’s Vision for the Intelligent Delivery Era, PodcastIn this forward-looking episode of Technology Reseller News, Doug Green interviews Srikrishnan (Sri) Ganesan, CEO and co-founder of Rocketlane, following the company’s Propel 2025 conference. Ganesan outlines a new model for the future of project-based services delivery—what Rocketlane calls the Intelligent Delivery Organization.
Rocketlane is a professional services automation (PSA) platform designed to help service delivery teams unify project execution, customer engagement, staffing, and margin control—all on one AI-powered platform. Ganesan emphasizes that the era of traditional professional services is evolving rapidly into a hybrid model of human + AI collaboration, where efficiency, proactive delivery, and superior customer experience are no...2025-05-2700 min
PRODUCTEA with Leah, Growth & Senior Leadership101: Srikrishnan Ganesan - “MVPs Are Dead” & Other SaaS HeresiesWhy building opinionated products is the future, why skipping MVPs in established markets works, and how AI will reshape customer onboarding. When I met Srikrishnan Ganesan for the first time, he impressed me with his original framing of what it means to find (and refind) product-market fit constantly.Timestamps02:23 – From SMB to Enterprise: Scaling Without Losing VisionRocketlane’s year-long stealth build focused on unifying project management, docs, and customer portals. The secret? Start with SMBs to validate core workflows before adding enterprise bells and whistles.07...2025-04-0645 min
Tekpon SaaS Podcast291 Reimagine service delivery for modern teams | Podcast with Srikrishnan Ganesan - RocketlaneCollaborate seamlessly with your entire project team, partners, and clients, delivering projects on time and on budget with Rockelane. Try today! Rocketlane is a purpose-built customer onboarding and PSA platform that accelerates time-to-value and improves project profitability and predictability. It unifies projects, people, and finances to help you collaborate with customers and deliver projects on time, and on budget.Connect with Rocketlane 👇Rocketlane: https://www.rocketlane.comLinkedIn: http://www.linkedin.com/in/srikrishnangTekpon is a marketplace that helps people find the right software for their business. With a user-centric design, it offers a comprehensive overview of software options through use...2025-03-2126 min
SaaS Backwards - Reverse Engineering SaaS SuccessEp. 158 - 97% of SaaS Churn at First Opportunity is Decided in the First 90 Days—Onboarding Is the KeyGuest: Srikrishnan Ganesan, Co-Founder & CEO of RocketlaneMost B2B SaaS leaders know that onboarding is important but underestimate its impact.The reality is that 97% of churn at first opportunity is decided in the first 90 days, making onboarding the most critical stage in the customer journey and the defining factor in revenue growth and long-term customer success.In this episode, Sri Ganesan, Co-Founder and CEO of Rocketlane, shares how SaaS companies can transform onboarding from a fragmented process into a strategic advantage. From community-led growth to automation-driven efficiency, he reveals what...2025-03-1431 min
The Marketing Umbrella Podcast106: Solving the Trifecta of Process, Experience and Resources with Srikrishnan GanesanHow Do You Build a World-Class Company?
In this episode of the Marketing Umbrella Podcast, we chat with Srikrishnan Ganesan, co-founder and CEO of Rocketlane. Sri shares his journey from launching and scaling SaaS businesses to building Rocketlane, a customer onboarding platform that’s redefining project delivery.
Sri discusses how his experience at Freshworks, where he helped scale the company from $18 million to $220 million in ARR, fueled his passion for building high-impact SaaS products. He explains why community building is at the heart of Rocketlane’s success and how their industry-focused approach has helped them stan...2025-03-0237 min
SaaS Scaling SecretsDitching Traditional SaaS Playbooks with Sri Ganesan, CEO of RocketlaneDan Balcauski interviews Sri Ganesan, the co-founder and CEO of Rocketlane. They discuss the founding journey of Rocketlane, a top-rated platform for customer onboarding and implementation. Sri shares his background, from his early interest in math and coding to scaling FreshWorks following the acquisition of his first startup, Konotor. They explore the challenges and strategies of expanding Rocketlane's market reach from customer onboarding to professional services automation (PSA), the benefits of in-person sales engagements, and the importance of having a motivated and passionate team. Sri highlights the significance of hiring well and focusing on product development and marketing growth...2025-01-2141 min
The Growth Hub PodcastScaling lessons from a successful $24M Series B funding — with Sri GanesanIn episode 107 of the Growth Hub Podcast, you'll hear about some of the most critical topics for B2B Tech companies and especially B2B founders and leaders: scaling effectively, securing funding, and what to do after that!
To cover all of this and more, we received Sri Ganesan, Co-founder of Konotor, and co-founder and CEO of Rocketlane, a SaaS Company specializing in customer onboarding that recently secured 24M in series B funding to supercharge its efforts to integrate advanced AI technology.
We cover:
- How to secure funding (and avoid crashing after it)
- How to build for scalability
...2025-01-0835 min
SaaS SessionsS9E1 - Elevating Customer Onboarding for Revenue Growth ft. Sri Ganesan, CEO of RocketlaneEpisode Summary:Srikrishnan Ganesan, Founder, and CEO of Rocketlane, joins the SaaS Sessions Podcast to share actionable insights on customer onboarding—a crucial yet often overlooked driver of SaaS success. Sri dives deep into why onboarding sets the foundation for long-term customer satisfaction, retention, and expansion, and offers strategies to optimize this critical phase. This conversation is packed with transformative ideas for SaaS founders and operators, from avoiding common onboarding pitfalls to leveraging AI and standardized processes.Key Takeaways:1. Onboarding as a Strategic Driver- The first 30-90 days are ma...2025-01-0341 min
Business of Tech: Daily 10-Minute IT Services InsightsExploring AI-Driven Professional Services Automation: Insights from RocketLane's Sri GanesanHost Dave Sobel welcomes Sri Ganesan, co-founder and CEO of RocketLane, to discuss the evolving landscape of professional services automation (PSA). The conversation delves into the challenges faced by IT service providers in managing client-facing projects and the need to transition from a hero-driven approach to a more systematic, governance-focused model. Sree emphasizes the importance of standardizing project delivery to enhance consistency and efficiency, which is at the core of RocketLane's mission.Sri elaborates on the integration of artificial intelligence (AI) within RocketLane's platform, distinguishing between automation and AI. He provides examples of how their software utilizes...2025-01-0218 min
Long-Distance Worklife - A Hybrid & Remote Work PodcastBeyond Tools: Building Trust and Accountability in Remote Project Management with Sri GanesanWayne Turmel welcomes Sri Ganesan, co-founder and CEO of Rocketlane, for a deep dive into the challenges and innovations in remote project management. They discuss the complexities of client-facing projects, why traditional tools often fail remote teams, and how Rocketlane aims to centralize and streamline project delivery to create transparency and trust. Sri shares insights on the importance of proactive systems over "hero" managers, the evolving role of project management without dedicated PMs, and how AI is shaping the future of project oversight. Tune in for practical tips on building client trust, setting expectations, and fostering effective collaboration in...2024-11-1124 min
Project FluxRocketlane’s Founder on AI, Project Delivery & ChatGPT’s New EraSend us a textIn this episode of the Project Flux podcast, Sri discusses his journey as a founder of Rocketlane, a SaaS platform designed to improve client project delivery. He shares insights into the challenges faced by project managers, the importance of real-time data, and how AI can enhance project management processes. In this conversation we also discuss the much-anticipated ChatGPT Search feature, its integration challenges, and comparisons with competitors like Perplexity and Google. We also delve into insights from Sam Altman's Reddit AMA, Meta's open-source strategy, and the disappointing launch of Apple Intelligence, highlighting the...2024-11-0754 min
Hustle Inspires Hustle with Alex QuinCustomer-Centric Project Management with Rocketlane // EP 133In this episode, Alex Quin interviews Srikrishnan Ganesan, the co-founder of ocketlane. They discuss the challenges and innovations in project management software, especially in the context of remote work. Srikrishnan shares insights into Rocketlane's unique approach to customer-centric project management and the value it brings to various industries. The conversation covers the company's origin, client experiences, business growth, and the importance of efficient project management.Episode Outline[00:00:03] Hustle Inspires Hustle podcast with host Alex Quin features top entrepreneurs and business leaders. Rocketlane co-founder Shri Ganesan discusses purpose-built project management tools for customer-facing projects.[00:02:44...2024-07-2924 min
An Operator's Blog - with Soumitra SharmaUS GTM Best Practices For Founders Starting-up in IndiaI am experimenting with a new format in this episode. To surface truly helpful operating tips and insights for India-based founders looking to expand in the US, this discussion goes in-depth into case studies across a startup’s lifecycle and based on real scenarios I frequently encounter as a US-India VC investor.
This episode covers everything from how an idea stage founder starting up in India should approach entering the US market, hard pivots from India to US customers, to US sales hiring and eventually, creating an exit event. We also discuss various approaches to US-India GTM th...2024-07-251h 05
The Daily Scrum - Asian Startup and Tech NewsZed receives license to operate as standalone credit card issuer in Philippines, Ascend Money secures $195m to boost digital financial inclusion in ThailandFor today's headlines: Zed receives license to operate as standalone credit card issuer in PhilippinesAscend Money secures $195m to boost digital financial inclusion in ThailandRocketlane secures $24m in series b funding to advance ai capabilitiesHave a story you want us to cover? Please hit us up at pr@hustleshare.comThis episode is brought to you by PodmachineTo support Hustleshare, please subscribe at http://premium.hustleshare.comDiamond Supporters: Sarisuki, PayMongo, UnionDigital Bank, SeekCap, Shoppable Business, Qapita, GoTyme Bank, Sprout Solut...2024-06-2803 min
TechCrunch Startup NewsRocketlane snags $24M to bring AI-led experiences for professional services teamsRocketlane initially aimed to support customer onboarding. However, it has broadened its scope and doubled down on addressing the needs of professional services teams. Learn more about your ad choices. Visit podcastchoices.com/adchoices2024-06-2704 min
The Predictable Revenue Podcast334: Category Creation and Community Building with Sri GanesanCollin Stewart hosted the entrepreneurial mind of Sri Ganesan, the visionary behind Rocketlane. Our conversation revealed not just the thrilling early growth journey of Rocketlane but also Sri's masterful play in category creation and sales strategy, reshaping how startups scale. Highlights include: Category Creation: Why is It Important in Sales? (01:07), Marketing Efforts for Founders that Keep Paying Out! (33:42), Customer Development and Product Launches (14:38), Leveraging Content for Start-Ups (26:56), And more… Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://bit.ly/predictablerevenuecoaching2024-02-1544 minThe Predictable Revenue Podcast334: Category Creation and Community Building with Sri GanesanCollin Stewart hosted the entrepreneurial mind of Sri Ganesan, the visionary behind Rocketlane. Our conversation revealed not just the thrilling early growth journey of Rocketlane but also Sri's masterful play in category creation and sales strategy, reshaping how startups scale. Highlights include: Category Creation: Why is It Important in Sales? (01:07), Marketing Efforts for Founders that Keep Paying Out! (33:42), Customer Development and Product Launches (14:38), Leveraging Content for Start-Ups (26:56), And more… Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://bit.ly/predictablerevenuecoaching2024-02-1544 min
GoVenture: A Business PodcastHow to acquire your first few customers ft.Pritesh Kumar - Founder of Function Up(Part 1)In this insightful podcast, we delve into the remarkable journey of tech entrepreneur Srikrishnan, the CEO of Rocketlane. Starting as a Product Manager at IIMB in 2007, he went on to create Rocketplane. Our guest shares their experiences from Sequoia-backed startup Jigsee, the success and acquisition of Konotor by Freshworks, and their time at Freshworks, which led to the birth of Rocketlane. They also discuss Rocketlane's unique approach to launching a full product with a community, its significant achievements post-series A funding, and the key lessons learned as a founder. This episode is a treasure trove of entrepreneurial wisdom and the...2023-10-2829 min
The Sure Shot EntrepreneurUS-India Startup Ecosystem is BoomingPriya Ramachandran, founder and managing partner at Foster Ventures, recounts her remarkable odyssey from the tech world in India to her venture capital journey in the heart of Silicon Valley. She candidly discusses her evolution as a VC, starting as an angel investor, and passionately elaborates on the core values and principles that underpin the foundation of Foster Ventures. Priya also expresses her enthusiasm for the imminent surge of innovation poised to emerge from the dynamic cross-border US-India startup ecosystem.In this episode, you’ll learn:[2:42] The advantages and responsibilities of angel investing[9:25] Ke...2023-09-1231 min
The Factors PodcastGrowth tips from a two time start-up founder! (with Srikrishnan from Rocketlane)In this episode we have Srikrishnan Ganesan, he's a good friend, has been a, a friend for a very, very long time, but most importantly two times startup founder. First he started with Konotor in 2012. Later exited to FreshWorks, and then now CEO and co-founder at Rocketlane one of the hottest SaaS startups from India out.2023-07-1345 min
The Desi VC with Akash BhatE113: Prateek Agarwal (Investments Lead, First Cheque)Prateek Agarwal is the Investment lead at First Cheque, a micro VC fund based out of Bangalore that invests $100K in pre-seed startups in India. Prior to this role, Prateek worked with the India Business Head at Dr. Reddy's where he was responsible for tracking business metrics, identifying areas of improvement, and leading strategic projects.
His background as both a consultant and operator at firms like Dr. Reddy's and EY has allowed him to develop skills in strategic planning, project management, and data analysis across multiple industries. Prateek's ability to shift between the big picture and details...2023-05-011h 10
Unchurned - The No. 1 podcast for Customer SuccessCustomer-centric approach for a unified onboarding experience ft. Sri Ganesan (Rocketlane)In this podcast episode, Josh Schachter interviews Srikrishnan Ganesan, founder, and CEO of Rocketlane, a customer onboarding platform. Sri discusses the origins of Rocketlane, including the community they built before launching the product - Preflight, and the birth of Rocketlane. They also talk about the importance of collaboration and marketing in the SaaS industry. Sri emphasizes the importance of consistency in the customer journey, particularly during the onboarding phase, and how it can impact customer success and lead to better outcomes. They also discuss Rocketlane's approach to marketing and community building.2023-03-2828 min
Uncharted Podcast#157: How to Build a Culture of Ownership With Srikrishnan GanesanSri is the co-founder and CEO of the leading Customer Onboarding Platform, Rocketlane, and the #1 customer onboarding community, Preflight. He is passionate about all things CX and start-ups. Sri has spent his last decade building and scaling SaaS businesses. His last start-up was acquired by Freshworks (NASDAQ:FRSH) in 2015.2023-03-2016 min
The Neon ShowSaaS, Chennai, Acquisition By Freshworks and Building Rocketlane with Founder, Srikrishnan GanesanAs per Tracxn, there are 1100+ SaaS startups in Chennai as of Feb 2023. Chennai has rightfully gained the title of the SAAS capital of India, thanks to the expansion of companies such as Zoho and Freshworks. Although these two firms have recently surpassed the $500 million revenue milestone, making them the most prominent success stories in the realm of Indian-based SAAS companies, there are other companies contributing to Chennai's reputation in the market. Chargebee, CloudCherry, HappyFox, and FourKites are among the businesses that are creating a unique space in the industry....2023-03-1347 min
CSM Practice - The Customer Success PodcastThe Customer ONBOARDING Maturity ModelSend us a textHow does your customer onboarding phase compare against other companies? This podcast episode introduces a Customer Onboarding Maturity Model to help you figure that out in minutes!Among the most important aspects of the Customer Success journey is onboarding. As such, companies should place a significant effort in ensuring the customer onboarding is aligned with best-in-class practices. The Customer Onboarding Maturity model, developed by Rocketlane, is designed to help companies assess their current state of the onboarding process against best practices and highlight areas to improve on. In this...2023-01-2012 min