Shows
Two Geeks and A Marketing PodcastLive with Roger & Pascal - Episode 3: Circle of Simplicity, Signature Talks, and Controlling RumoursLive with Roger and Pascal: Circle of Simplicity, Signature Talks, and Controlling Rumours#MarketingMadeSimple #SpeakersCorner #FilmMarketing #RogerAndPascal #ExpertQandAEver wondered how marketing leaders keep things simple, communicate with impact, and draw inspiration from the world of film? Join Roger Edwards @RogEdwardsTV and Pascal Fintoni @PascalFintoni_on_YouTube for another episode of their live companion show, where they answer your questions and share practical insights in just 30 minutes!In this episode:👌 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗮𝗱𝗲 𝗦𝗶𝗺𝗽𝗹𝗲What is the Circle of Marketing Simplicity? This special request from Pascal turned out to be an impromptu briefing from Roger, and a timely...
2025-09-3030 minTwo Geeks and A Marketing PodcastThe one about Simplicity Lessons from Scientific Speeches, Highlights from Google IO 2025 and Mission Impossible Final Reckoning - TG126The one about Simplicity Lessons from Scientific Speeches, Highlights from Google I/O 2025 and Mission: Impossible Final Reckoning - TG126 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:03:05 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:18:23 Content Spotlights ROGER: Why Clarity Is The Real Superpower in Scientific Public Speaking by Chiara Alzati, Forbes: https://www.forbes.com/councils/forbescoachescouncil/2025/05/29/why-clarity-is-the-real-superpower-in-scientific-public-speaking/ PASCAL: Google I/O 2025 Conference – Reactions and Recommendations by Pascal Fintoni Full Keynote...
2025-06-041h 24Two Geeks and A Marketing PodcastThe one about GWR’s Famous 5 Campaign, What AI says about you and The Imitation Game - TG125The one about GWR’s Famous 5 Campaign, What AI says about you and The Imitation Game - TG125 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:52 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:15:33 Content Spotlights ROGER: Why It Works: Why the Famous Five did a jolly clever job for GWR by Richard Shotton for Marketing Week: https://www.marketingweek.com/why-it-works-famous-five-gwr/ PASCAL: What AI says about you when you’re not in...
2025-05-141h 13Two Geeks and A Marketing PodcastLive with Roger and Pascal - Episode 2: Rethinking Social Media, Authority, and StorytellingLive with Roger and Pascal - Episode 2: Rethinking Social Media, Authority, and Storytelling#MarketingMadeSimple #SpeakersCorner #FilmMarketing #RogerAndPascal #ExpertQandAEver wondered how marketing leaders keep things simple, communicate with impact, and draw inspiration from the world of film? Join Roger Edwards @RogEdwardsTV and Pascal Fintoni @PascalFintoni_on_YouTube for Episode 2 of their live companion show, where they answer your questions and share practical insights in just 30 minutes!In this episode:👌 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗮𝗱𝗲 𝗦𝗶𝗺𝗽𝗹𝗲The realities and future of social media marketing: Is it time to regroup and rethink your approach for 2025?Hear Roger and Pascal’s honest take on the current state of...
2025-04-3030 minTwo Geeks and A Marketing PodcastThe one about brands in saturated markets, why people change and the film, Black Bag - TG124The one about brands in saturated markets, why people change and the film, Black Bag - TG124 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:04:12 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:22:22 Content Spotlights ROGER: 5 Strategies to Make Your Brand Unforgettable In a Saturated Market by John Hall at Inc: https://www.inc.com/john-hall/5-strategies-to-make-your-brand-unforgettable-in-a-saturated-market/91172672 PASCAL: 4 Reasons People Change by Dr. John C. Maxwell https://www...
2025-04-161h 15Two Geeks and A Marketing PodcastThe one about AI Slop, B2B Content Marketing Strategies and the film, Crimson Tide - TG123The one about AI Slop, B2B Content Marketing Strategies and the film, Crimson Tide - TG123 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:39 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:16:05 Content Spotlights ROGER: AI slop is taking over the internet and I've had enough of it by Becca Caddy, TechRadar: https://www.techradar.com/computing/artificial-intelligence/ai-slop-is-taking-over-the-internet-and-ive-had-enough-of-it PASCAL: B2B Content Marketing Benchmarks, Budgets, and Trends: O...
2025-03-121h 07Two Geeks and A Marketing PodcastThe one about AI Assistants, YouTube Milestones and the film, Pink Floyd The Wall - TG122The one about AI Assistants, YouTube Milestones and the film, Pink Floyd The Wall - TG122 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:44 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:16:31 Content Spotlights ROGER: One-Minute Time Machine - The Short Film that (probably) helped Rick & Morty win an Emmy: https://youtu.be/CXhnPLMIET0?si=lLCymEPs7ha3dn8i PASCAL: Celebrating Roger’s YouTube Channel reaching 10k Subscribers: http...
2025-02-121h 16Two Geeks and A Marketing PodcastLive with Roger and Pascal - Ep1: P for... Product, Public Speaking and Precious!Live with Roger and Pascal - Episode 1: P for Product, Public Speaking and Precious!Welcome to our companion show to Two Geeks and a Marketing Podcast recorded live and streamed on social media networks.We're delighted to present our brand new three segments:04:42 Marketing Made Simple 14:36 Speakers Corner 21:41 Film Marketing RevisitedIn this episode, Roger Edwards and Pascal Fintoni answer the following questions:1️⃣ What happened to the Marketing Mix, and how can marketers collaborate more with product teams?2️⃣ How do you start a career i...
2024-11-2830 minTwo Geeks and A Marketing PodcastThe one about AI and Trust, The P for Product and Salem’s Lot - TG121The one about AI and Trust, The P for Product and Salem’s Lot - TG121 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:03:09 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:14:48 Content Spotlights ROGER: Product is the P all marketers should strive to influence by Mark Ritson in Marketing Week: https://www.marketingweek.com/product-marketers-influence/ PASCAL: Customers don’t trust AI, and the rift might be hurting business b...
2024-11-061h 04Two Geeks and A Marketing PodcastThe one about why music is getting worse, how to close sales and “Presumed Innocent” - TG120The one about why music is getting worse, how to close sales and “Presumed Innocent” - TG120 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:04:45 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:18:52 Content Spotlights ROGER: The Real Reason Why Music Is Getting Worse by Rick Beato: https://youtu.be/1bZ0OSEViyo?si=h30HXCOLLdI0qVIY PASCAL: Closing a Sale: Best Practices for Finalizing Deals by Shopify Team for Shopify Official Blog htt...
2024-07-031h 17Two Geeks and A Marketing PodcastThe one about Expert Public Speaking Tips, Google Conference Highlights and “The Descent” - TG118The one about Expert Public Speaking Tips, Google Conference Highlights and “The Descent” - TG118 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:03:23 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:20:55 Content Spotlights ROGER: 10 Best Public Speaking Hacks That Experts Use by Abby Reinhard on BestLifeOnline: https://bestlifeonline.com/public-speaking-hacks/ PASCAL: Google I/O 2024 Conference – Highlights and Key Takeaways https://io.google/2024/explore/ https://www.youtube.com/watch?v=XEzRZ3...
2024-05-221h 23Two Geeks and A Marketing PodcastThe one about ageism in marketing, Adobe pluses and minuses and “An Officer and a Gentleman” - TG116The one about ageism in marketing, Adobe pluses and minuses and “An Officer and a Gentleman” - TG116 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:03:28 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:18:21 Content Spotlights ROGER: How to Structure a Speech or Presentation by Nick Morgan, Public Words: https://publicwords.com/2024/03/29/how-to-structure-a-speech-or-presentation/ PASCAL: I was an old agency dog, but I learned new tricks by Jon Ashwell, Creative Director at George P. Johnson for T...
2024-04-181h 20Two Geeks and A Marketing PodcastThe one about naked audiences, YouTube changes and the film ‘Hidden Figures’ - TG115The one about naked audiences, YouTube changes and the film ‘Hidden Figures’ - TG11500:00:00 IntroductionHere are your hosts, Roger and Pascal.00:02:32 In the NewsA selection of announcements and news releases from the world of marketing and technology that caught our attention.00:14:17 Content SpotlightsROGER: Confidence-building Peachaus spot puts audience in their undies by Amy Houston in The Drum: https://www.thedrum.com/news/2024/03/06/ad-the-day-confidence-building-peachaus-spot-puts-audience-their-undiesPASCAL: YouTube CEO Announces The Biggest YouTube Changes by Judah Lee for TubeBuddy: http...
2024-03-211h 05Two Geeks and A Marketing PodcastThe one about landing speaking engagements, AI Workshops and the film ‘Southern Comfort’ - TG114The one about landing speaking engagements, AI Workshops and the film ‘Southern Comfort’ - TG114 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:03:38 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:15:58 Content Spotlights ROGER: 5 Steps to Landing Public Speaking Engagements by Ashely Stahl in Forbes: https://www.forbes.com/sites/ashleystahl/2024/02/06/5-steps-to-landing-public-speaking-engagements/?sh=392cc25a5a02 PASCAL: My First ‘AI and Digital Marketing’ Masterclass by Pascal Fintoni A recap and reflection...
2024-02-281h 18Two Geeks and A Marketing PodcastThe one about Apple Vision Pro, Perfect Podcast Scripts and the film ‘Thelma & Louise’ - TG113The one about Apple Vision Pro, Perfect Podcast Scripts and the film ‘Thelma & Louise’ - TG113 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:37 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:12:10 Content Spotlights ROGER: Apple Vision Pro Review: Tomorrow's Ideas... Today's Tech – YouTube video by Marques Brownlee https://youtu.be/86Gy035z_KA?si=g6i-HzqWlHKLppF0 PASCAL: How to Write the Perfect Podcast Script (plus Examples & Templates) by Ben D...
2024-02-151h 07Two Geeks and A Marketing PodcastThe one about Mr Bates vs the Post Office, Screenwriting Maxims and Where Eagles Dare - TG112The one about Mr Bates vs the Post Office, Screenwriting Maxims and Where Eagles Dare - TG112 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:04:07 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:13:00 Content Spotlights ROGER: An Exhaustive List of Screenwriting Maxims and Their Definitions by Jason Hellerman in No Film School: https://nofilmschool.com/screenwriting-maxims PASCAL: Mr Bates vs The Post Office – ITV drama series. The power of s...
2024-01-311h 14Two Geeks and A Marketing PodcastThe one about Amsterdam International Documentary Film Festival and the Big Marketing Meet Up Belfast Conference – TG110The one about Amsterdam International Documentary Film Festival and the Big Marketing Meet Up Belfast Conference – TG110 In this special episode, Roger and Pascal talk about the lessons they learned at two major events: The International Documentary Film Festival, Amsterdam The Big Marketing Meet Up Conference, Belfast We also share some thoughts on the cities of Belfast and Amsterdam. Lessons from Amsterdam Pascal shares his experience navigating business meetings with sales agents and distributors in Amsterdam. Key Take-aways from 3 expert presentations: 'How to Work with A Publicist', 'How to Market your Film' and...
2023-11-2251 minTwo Geeks and A Marketing PodcastThe one about marketing being 85% of success, faster writing, DJI Pocket 3 video camera, and the film Paths of Glory - TG108The one about marketing being 85% of success, faster writing, DJI Pocket 3 video camera, and the film Paths of Glory - TG108 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:05:02 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:17:52 Content Spotlights ROGER: HOW TO WRITE FASTER: 12 STEPS TO PRODUCE 3,000+ WORDS A DAY by Ahmed Lhodi on Niche Pursuits: https://www.nichepursuits.com/how-to-write-faster/ PASCAL: Marketing Is 85% of Success – Dr. Jordan B Pete...
2023-10-251h 17Two Geeks and A Marketing PodcastThe one about U2 at the Las Vegas Sphere, Lego Insiders and the film Jurassic Park - TG107The one about U2 at the Las Vegas Sphere, Lego Insiders and the film Jurassic Park - TG107 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:57 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:14:16 Content Spotlights ROGER: New level of concert/show experiences. U2 at The Sphere in Las Vegas https://youtu.be/FlTLOYV9QZM?si=xsPB5er709nUQWSt PASCAL: ‘After 91 Years, Lego Rolled Out Something Its Most Loyal Fan...
2023-10-111h 07Two Geeks and A Marketing PodcastThe one about The Best Of ‘In The News’ (Part 1) – January to June 2023Bonus Episode: The one about The Best Of ‘In The News’ Part 1 – January to June 2023 with Roger Edwards and Pascal Fintoni.#marketingnews #marketingideas #marketingtips #videomagazine 👋 Welcome to a special bonus episode, a look back at the main news and events from the world of marketing in the first half of 2023. 📰 In this omnibus edition of ‘In The News’ segments from our audio and video magazine , you can expect frank reactions, expert views and practical advice inspired by the many campaigns, successful and otherwise, implemented by brands and corporations. Enjoy! Roger Edwards and Pascal Finto...
2023-09-271h 13Two Geeks and A Marketing PodcastThe one about Natalie Dormer’s Oxford Q&A, Remote Work Tools and the film Gladiator - TG106The one about Natalie Dormer’s Oxford Q&A, Remote Work Tools and the film Gladiator - TG106 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:04:32 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:17:03 Content Spotlights ROGER: Natalie Dormer: Game of Thrones Actress | Full Q&A | Oxford Union – VIDEO: https://youtu.be/seTdAZhgAZA?si=jDDJlZMUE7TfLnhH PASCAL: 5 Remote Work Tools to Support Company Culture by Beverly Sherratt and Jo Came...
2023-09-131h 07Two Geeks and A Marketing PodcastThe one about Social Media ROI, RogVLOG creative process, Blackpool Pleasure Beach and the film Pitch Black - TG105The one about Social Media ROI, RogVLOG creative process, Blackpool Pleasure Beach and the film Pitch Black - TG105 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:06 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:15:34 Content Spotlights ROGER: Ask Buffer: How Many Social Media Platforms Should a Small Business Be Active On? By Kirsti Lang, Buffer: https://buffer.com/resources/how-many-social-media-platforms-business/ PASCAL: A special look at Roger’s RogVLOG v...
2023-08-301h 12Two Geeks and A Marketing PodcastThe one about why YouTube channels fail, Kotler’s marketing masterpiece and the film Heat - TG104The one about why YouTube channels fail, Kotler’s marketing masterpiece and the film Heat - TG104 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:03:45 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:15:54 Content Spotlights ROGER: 9 Common Reasons Why New YouTube Channels Fail BY Jose Luansing JR in MakeUseOf: https://www.makeuseof.com/reasons-new-youtube-channels-fail/ PASCAL: How Has Marketing Changed over the Past Half-Century? An interview with Phili...
2023-08-161h 21Two Geeks and A Marketing PodcastThe one about Goodbye Twitter, Hello X, Pret A Manger price increases and the film Oppenheimer - TG103The one about Goodbye Twitter, Hello X, Pret A Manger price increases and the film Oppenheimer - TG103 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:32 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:16:27 Content Spotlights ROGER: Pret A Manger credits subscription service for its return to profit by Naimh Carroll in Marketing Week: https://www.marketingweek.com/pret-a-manger-credits-subscription-service-for-its-return-to-profit/ also https://www.marketingweek.com/pret-marketing-campaign-2022/ PASCAL: A LinkedIn post...
2023-08-041h 12
Film Marketing Academy PodcastFilm Marketing Review - The One About 'Who Framed Roger Rabbit'In this extract from 'Two Geeks And A Marketing Podcast', Pascal Fintoni and Roger Edwards explore the challenges of producing and promoting 'Who Framed Roger Rabbit'!Released in 1988, it is one of the last films to feature individually hand-drawn cartoon characters, and it was even more remarkable by breaking new grounds with the mix of live action and animation.Featuring Bob Hoskins and a whole host of Disney and Warner Brothers cartoon characters this film appeals to adults and children and is timeless, outstanding, entertainment. --About the Film Marketing Academy
2023-08-0119 minFilm Marketing Academy PodcastWelcome To The Film Marketing Academy Podcast – A Message From Pascal FintoniWelcome to the Film Marketing Academy Podcast, the audio series dedicated to helping filmmakers create better film marketing campaigns faster.You are invited to listen to any the following THREE conversations:> Film Marketing Campaign Review – with my co-host Roger Edwards we study and react to promotional campaigns throughout the decades to give you lots of ideas for your next marketing push.> Film Marketing Heroes with special guests working in the marketing and sales side of film production who will share their stories and practical advice for you to implement.> Film Marketing Action...
2023-07-3001 minTwo Geeks and A Marketing PodcastThe one about Deep Fake AI, Marketing by Numbers, Threads App and Casino Royale - TG102The one about Deep Fake AI, Marketing by Numbers, Threads App and Casino Royale - TG102 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:03:43 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:17:43 Content Spotlights ROGER: Terrifying Ad Warns Parents Against Sharing Photos of Their Kids Online by Pesala Bandara: https://petapixel.com/2023/07/13/terrifying-ad-warns-parents-against-sharing-photos-of-their-kids-online/ PASCAL: Marketing in 2023: H1 by the numbers – by Sara Karlovitch Associate Editor and Jasmine Ye Han News Graphic...
2023-07-201h 16Two Geeks and A Marketing PodcastThe one about Web3, Long Takes in Movies, Insta360 Cameras and the film “No Way Out” - TG101The one about Web3, Long Takes in Movies, Insta360 Cameras and the film “No Way Out” - TG101 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:03:03 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:14:12 Content Spotlights ROGER: The 25 Greatest Long Takes in Movies of All Time by Andres Gonzalez: https://movieweb.com/greatest-long-takes-in-movies-of-all-time/ PASCAL: What is Web3 and how could it change the internet? by Adrian Ma Assistant...
2023-07-051h 10Two Geeks and A Marketing PodcastFilm Marketing Special with Kate Edwards Talent Manager - TG100Film Marketing Special with Kate Edwards Talent Manager - TG100To celebrate episode 100 and 3 years of podcasting, Roger Edwards and Pascal Fintoni are joined by Kate Edwards the owner of Grand View Management from her office in Venice, Los Angeles, California.This is a fascinating and often poignant conversation about the relationship between managers and their clients, the incredible power of storytelling, the work of actors and actresses and their enduring legacy.00:00:00 Introduction - Here are your hosts, Roger and Pascal 00:02:33 Let's go to Los Angeles and meet our special guest...
2023-06-0858 min
Two Geeks and A Marketing PodcastAI and British Telecom, Google Search and Arnold Schwarzenegger's Podcast - AI Bonus Episode 99bAI and British Telecom, Google Search and Arnold Schwarzenegger's Podcast - AI Bonus Episode 99bIn this bonus episode Roger and Pascal talk about the following AI news topics:BT to cut 55,000 jobs with up to a fifth replaced by AI: https://www.bbc.com/news/business-65631168In early May 2023, the future Google AI-powered search experience was demonstrated during the annual Google I/O conference in Mountain View, California: https://www.youtube.com/watch?v=dVsiusLQy5Q Arnold Schwarzenegger is now taking his fitness crusade to the next level and using...
2023-05-3127 min
Two Geeks and A Marketing PodcastAI Hype and a Dungeons and Dragons Update - Bonus Episode 97BAI Hype and a Dungeons and Dragons Update - Bonus Episode 97B In this bonus episode, originally recorded live on LinkedIn, Roger and Pascal talk about the outrageous amount of hype building around AI in the marketing community. And now both Roger and Pascal have seen Dungeons and Dragons, they update their review of the film and its marketing based on their experience at the cinema. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest...
2023-04-1226 minTwo Geeks and A Marketing PodcastThe one about the Dasani marketing disaster, art of opening scenes, visual stories and the film, “Waterworld” - TG95The one about the Dasani marketing disaster, art of opening scenes, visual stories and the film, “Waterworld” - TG95 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:08 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:13:18 Content Spotlights ROGER: Why you can't buy Dasani water in Britain by Tom Scott, YouTube. One of the greatest marketing disasters of all time: https://youtu.be/wD79NZroV88 PASCAL: The Art of th...
2023-03-011h 12Two Geeks and A Marketing PodcastThe one where we reviewed the best bits of 2022 - TG Christmas Special 2022The one where we reviewed the best bits of 2022 - TG Christmas Special 2022Originally broadcast live on LinkedIn on 23rd December 2022.Welcome to the replay of the Two Geeks and a Marketing Podcast Christmas Special 2022. Roger and Pascal talk about their Top 3 items from each section of the show and then decide which is Number One.00:00:00 Introduction to Christmas Special00:00:29 Title Sequence00:04:05 In the News00:12:56 Content Spotlights00:23:47 Marketing Tech and Apps00:34:32 This Week in History00:40:52 Creator Shout Outs
2023-01-0557 minTwo Geeks and A Marketing PodcastTwo Geeks and a Marketing Recap of Episode 89In this special episode, originally broadcast live on Twitter Spaces, Roger and Pascal recap Episode 89 with some additional insights and thoughts.You can listen to the full Episode 89 here: https://player.captivate.fm/episode/dcae7bda-a382-460d-8811-9aac352d1279Or link to the individual sections of the show here:In the News: https://player.captivate.fm/episode/dcae7bda-a382-460d-8811-9aac352d1279?t=136Content Spotlight: https://player.captivate.fm/episode/dcae7bda-a382-460d-8811-9aac352d1279?t=709Marketing Tech and Apps: https://player.captivate...
2022-11-2137 minTwo Geeks and A Marketing PodcastThe one about the death of social media, Twitter alternatives, vertical video apps and “Halloween Ends” - TG89The one about the death of social media, Twitter alternatives, vertical video apps and “Halloween Ends” - TG89 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:16 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:11:49 Content Spotlights ROGER: Social Media Is Dead by Edward Ongweso Jr in Vice.com: https://www.vice.com/en/article/pkgv79/social-media-is-dead PASCAL: This Stops 95% of YouTube Channels Growing (5 things you need to do to gro...
2022-11-161h 16Two Geeks and A Marketing PodcastThe one about mobile film making, local search developments, the Insta360 Webcam and the film “Red Sparrow” - TG88The one about mobile film making, local search developments, the Insta360 Webcam and the film “Red Sparrow” - TG88 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:18 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:13:49 Content Spotlights ROGER: iPhone 14: Everything You Need to Know About Making Videos – Tyler Stalman: https://youtu.be/p3YPgituooE PASCAL: 9 Local Search Developments You Need to Know About from Q3 2022 by Miriam Ellis for Moz...
2022-11-021h 19Two Geeks and A Marketing PodcastThe one about simplicity as strategy, digital experiences, QR code generators and the film “The Mummy” - TG87The one about simplicity as strategy, digital experiences, QR code generators and the film “The Mummy” - TG87 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:35 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:11:11 Content Spotlights ROGER: Here's Why You Should Embrace Simplicity as a Strategy (and 3 Ways to Do It) by Dave Garrett – Entrepreneur Magazine: https://www.entrepreneur.com/leadership/heres-why-you-should-embrace-simplicity-as-a-strategy-and/434377 PASCAL: 5 New Digital Experiences You Can’t Live Withou...
2022-10-191h 14Two Geeks and A Marketing PodcastThe one about Monroe’s Motivated Sequence, skills for social media managers, Adobe Express and the film “Prey” - TG84The one about Monroe’s Motivated Sequence, skills for social media managers, Adobe Express and the film “Prey” - TG84 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:03:27 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:13:13 Content Spotlights ROGER: Monroe’s Motivated Sequence (Attention, Need, Satisfaction, Visualisation, CTA): https://youtu.be/c-zjM835hSs PASCAL: A Look at the Most In-Demand Skills for Social Media Managers (according to Pos...
2022-08-241h 21Two Geeks and A Marketing PodcastThe one about B2B brand building, mistakes new marketers make, EditEddy and“Last Night in Soho” - TG78The one about B2B brand building, mistakes new marketers make, EditEddy and“Last Night in Soho” - TG78 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:03:39 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:15:31 Content Spotlights ROGER: The 6 biggest mistakes made by newbie digital marketers by Tom Welbourne, The Drum: https://www.thedrum.com/opinion/2022/05/30/the-6-biggest-mistakes-made-newbie-digital-marketers PASCAL: Sitecore's Paige O’Neill on smarter brand building in B2B by Li...
2022-06-081h 28Two Geeks and A Marketing PodcastThe one about Elon Musk buying Twitter, Web3 glossaries, marketing decluttering and the film “Passengers” - TG76The one about Elon Musk buying Twitter, Web3 glossaries, marketing decluttering and the film “Passengers” - TG76 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:03:03 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:16:43 Content Spotlights ROGER: Glossary: All the Terms You Need to Gear Up for Web3 by Harry Guiness for Senior Executive Magazine: https://seniorexecutive.com/web3-glossary-all-the-terms-you-need-to-gear-up-for-web3/ PASCAL: The Great Marketing Declutter: reclaiming your focus like a true th...
2022-05-111h 23Two Geeks and A Marketing PodcastThe one about Brand Voices, the rise of Canva, CozyCozy travel consolidators and Death on the Nile - TG74The one about Brand Voices, the rise of Canva, CozyCozy travel consolidators and Death on the Nile - TG74 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:03:59 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:15:05 Content Spotlights ROGER: It's Time for Brands to Find Their Voice Again - Three ways to rediscover a critical brand asset by John Long on Muse by Clio: https://musebycl.io/musings/its-time-brands-find-their-voice-again PASCAL: Th...
2022-04-211h 20Two Geeks and A Marketing PodcastThe one about remote work policies, content mistakes, superpowers and The Shawshank Redemption - TG72The one about remote work policies, content mistakes, superpowers and The Shawshank Redemption - TG72 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:44 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:14:39 Content Spotlights ROGER: This CEO's Remote Work Policy Is Only 10 Words. It May Be the Best I've Ever Heard by Justin Bariso in Inc: https://www.inc.com/justin-bariso/emotional-intelligence-gravity-ceo-dan-price-10-word-remote-work-policy.html PASCAL: 5 Mistakes Businesses Make with Conte...
2022-03-301h 18Two Geeks and A Marketing PodcastThe one about marketing cons, retaining marketing talent, online CVs and the film Batman (1989) - TG70The one about marketing cons, retaining marketing talent, online CVs and the film Batman (1989) - TG70 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:04:28 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:15:41 Content Spotlights ROGER: The Biggest Cons in Marketing by Peter Sumpton in a LinkedIn Post: https://www.linkedin.com/posts/petersumpton_marketing-activity-6904334183888740352-oTd3 PASCAL: How can marketing leaders make 2022 the year of the Great Retent...
2022-03-161h 11Two Geeks and A Marketing PodcastThe one about Super Bowl TV Ads, Work Culture, Your Google CV and the film Uncharted- TG69The one about Super Bowl TV Ads, Work Culture, Your Google CV and the film Uncharted- TG69 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:02 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:13:29 Content Spotlights ROGER: The best Super Bowl 2022 commercials by Blair Marnell on DigitalTrends. https://www.digitaltrends.com/movies/best-super-bowl-2022-commercials/ PASCAL: The Joy Of Work, 30 Ways To Fix Your Work Culture and Fall In Love With Yo...
2022-03-091h 13Two Geeks and A Marketing PodcastThe one about transformative questions, podcast growth, live video in presentations and the film Dredd - TG68The one about transformative questions, podcast growth, live video in presentations and the film Dredd - TG68 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:56 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:11:26 Content Spotlights ROGER: Marketing’s transformative questions don’t start with ‘how?’ by Helen Edwards in Marketing Week: https://www.marketingweek.com/helen-edwards-marketing-transformative-questions/ PASCAL: How To Grow Your Podcast Audience by Anchor https://blog.anchor.fm/share/gr...
2022-03-021h 11Two Geeks and A Marketing PodcastThe one about why Twitter is good, SEO Tips, answering questions to create content and the film Pixels - TG67The one about why Twitter is good, SEO Tips, answering questions to create content and the film Pixels - TG67 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:44 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:11:14 Content Spotlights ROGER: 9 Reasons Why Twitter Is Actually Good by Brad R Edwards on MUO: https://www.makeuseof.com/why-twitter-is-actually-good/ PASCAL: 22 Smart Google SEO Tips for 2022 by Cyrus Shepard for Moz.com
2022-02-161h 12Two Geeks and A Marketing PodcastThe one about over-hyped trends, how to be more curious, NFT podcasts and Dog Soldiers - TG64The one about over-hyped trends, how to be more curious, NFT podcasts and Dog Soldiers - TG64 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:04:06 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:13:19 Content Spotlights ROGER: The 7 most overhyped trends of 2022 by Mark Wilson, Fast Company. https://www.fastcompany.com/90707314/the-7-most-overhyped-trends-of-2022 PASCAL: 3 Ways To Train Your Brain To Be More Curious by Art Markman for Fast Company. https://www.fastcompany.com/90712182/3-ways-to-train-you...
2022-01-261h 13Two Geeks and A Marketing PodcastThe one the NFT craze, recreating Ceefax, Riverside.fm and No Time To Die - TG63The one the NFT craze, recreating Ceefax, Riverside.fm and No Time To Die - TG63 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:44 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:10:22 Content Spotlights ROGER: The NFT craze has stopped being funny – Ryan Cooper, The Week: https://theweek.com/culture/arts/1008539/the-nft-craze-has-stopped-being-funny PASCAL: ‘Text appeal: Ceefax recreated by 20-year-old Northern Irish man’ by Jim Waterson, Media Editor at The Guardian: h...
2022-01-191h 08Two Geeks and A Marketing PodcastThe one about branding tricks with magazines, BlaBlaCar, microphones and The King’s Speech - TG62The one about branding tricks with magazines, BlaBlaCar, microphones and The King’s Speech - TG62 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:23 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:16:16 Content Spotlights ROGER: Starting a Business? Use This Old School Tactic to Jumpstart Your Brand. This simple technique catapulted the second largest boutique hotel company in the world, and it can work for your business too. By Nicholas Sonnenb...
2021-12-201h 15Two Geeks and A Marketing PodcastThe one about Spam email, video editing cuts, Canva and Harry Potter and the Philosopher’s Stone - TG61The one about Spam email, video editing cuts, Canva and Harry Potter and the Philosopher’s Stone - TG61 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:51 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:12:17 Content Spotlights ROGER: Employee Gets Revenge On ‘Best Buy’ After It Forces Him To Spam Customers With Promotional Emails by Jonas Grinevičius and Ilona Baliūnaitė in Bored Panda. https://www.boredpanda.com/free-trials-spam-buying-firest...
2021-12-081h 08Two Geeks and A Marketing PodcastThe one about customer choices, stand out expertise, Crypto and the TV Series "Squid Game” - TG60The one about customer choices, stand out expertise, Crypto and the TV Series "Squid Game” - TG60 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:57 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:13:12 Content Spotlights ROGER: Reducing the ‘friction’ of too many choices makes your buyer’s decision easier By Helen Edwards in Marketing Week. https://www.marketingweek.com/helen-edwards-friction-of-choice/ PASCAL: Expertise Is Dead: How to Stand Out When Everyon...
2021-11-241h 12Two Geeks and A Marketing PodcastThe one about copywriting resources, Everything VR&AR and Funky Marketing podcasts and "X-Files: I Want to Believe” - TG59The one about copywriting resources, Everything VR&AR and Funky Marketing podcasts and "X-Files: I Want to Believe” - TG59 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:32 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:11:52 Content Spotlights ROGER: 50 Resources and Tools to Turbocharge Your Copywriting Skills by Freya Giles in Smashing Magazine: https://www.smashingmagazine.com/2021/10/resources-tools-turbocharge-copywriting-skills/ PASCAL: Techscape: What To Expect From The Online Safety Bill by...
2021-11-171h 05Two Geeks and A Marketing PodcastThe one about rebranding in the digital era, DJI Action 2 camera, UK Health Radio and “Interview with the Vampire” – TG58The one about rebranding in the digital era, DJI Action 2 camera, UK Health Radio and “Interview with the Vampire” – TG58 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:25 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:16:31 Content Spotlights ROGER: Is the Future Really All That Different by Matt Desmier at TEDxSouthampton: https://youtu.be/DNqPFBCiFjY PASCAL: The Art of Rebranding for the Digital Era by Paul Hiebert for AdWeek: https://www...
2021-11-101h 08Two Geeks and A Marketing PodcastThe one about starting a podcast, Cirque Du Soleil’s strategy, audio recording apps and The Dark Knight – TG56The one about starting a podcast, Cirque Du Soleil’s strategy, audio recording apps and The Dark Knight – TG56 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:19 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:11:02 Content Spotlights ROGER: Is It Too Late to Start Podcasting as a Marketing Strategy? By Tony Carter in Readwrite. https://readwrite.com/2021/10/12/start-podcasting-as-a-marketing-strategy/ PASCAL: Inside The Cirque Du Soleil Marketing Strategy by Paul Talbot for forbe...
2021-10-201h 02Two Geeks and A Marketing PodcastThe one about email marketing techniques, vlog transitions, Clive Sinclair and the film Misery – TG54The one about email marketing techniques, vlog transitions, Clive Sinclair and the film Misery – TG54 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:52 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:13:00 Content Spotlights ROGER: 11 subject lines that will get a person you’ve never met to open your email by Kattie Thorndyke in Ladders: https://www.theladders.com/career-advice/11-subject-lines-that-will-get-a-person-youve-never-met-to-open-your-email PASCAL: 5 EASY Vlog Transitions You Can Try Today by Daniel DeArco https://youtu.be/efQz1zBzCvo
2021-10-061h 10Two Geeks and A Marketing PodcastThe one about rip off prices, marketing careers, blogging platforms and the film The Princess Bride – TG53The one about rip off prices, marketing careers, blogging platforms and the film The Princess Bride – TG53 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:11 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:13:00 Content Spotlights ROGER: Tom Kerridge’s prices aren’t a rip-off if they’re what the market will pay by Mark Ritson in Marketing Week. https://www.marketingweek.com/tom-kerridge-price-premium/ PASCAL: Navigating Marketing Careers: Your Guide to Jobs, Skills, & Breaking In by EdX https...
2021-09-221h 07Two Geeks and A Marketing PodcastThe one about the language of marketing, DJI Pocket 2 gimble camera, Rode mics and The Tomorrow War – TG51The one about the language of marketing, DJI Pocket 2 gimble camera, Rode mics and The Tomorrow War – TG51 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:26 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:12:27 Content Spotlights ROGER: The language of marketing is so imprecise as to be almost meaningless, by JP Castlin, Marketing Week. https://www.marketingweek.com/jp-castlin-language-marketing/ PASCAL: How To Design A Profitable Branded Podcast That Doesn’t Sound Like A Branded Podcast by Paul...
2021-09-081h 10Two Geeks and A Marketing PodcastFilm Marketing Special with Mike Leeder, casting director and film producer – TG50Film Marketing Special with Mike Leeder, casting director and film producer – TG50 To celebrate our 1 year of podcasting we are joined by Mike Leeder from Hong Kong, we talk about the high and lows of film production and the many lessons for all content creators out there. And yes, we do ask him about his involvement with many film productions including working with Jean Claude Van Damme and getting that phone call about Rogue One: A Star Wars Story! 00:00:00 Introduction - Here are your hosts, Roger and Pascal 00:03:04 Let’s go to Hong Kong...
2021-08-041h 19Two Geeks and A Marketing PodcastThe one about celebrating 1 year of podcasting and unleashing our blooper reel – TG49.5The one about celebrating 1 year of podcasting and unleashing our blooper reel – TG49.5 In this special episode running up to Episode 50, Roger and Pascal take some time to celebrate and review 1 year of podcasting. They talk about the format of the show and the segments and give us some hints about the future. And they discuss their favourite film marketing moments and drop some hints about the 50th episode which will be a film marketing special. Finally, Roger and Pascal unleash their Blooper Reel featuring glorious mistakes and cock-ups from the last 25 ep...
2021-07-2137 minTwo Geeks and A Marketing PodcastThe one about skills for the future of work, Lego, Wine apps, Glideapps and Skyfall – TG49The one about skills for the future of work, Lego, Wine apps, Glideapps and Skyfall – TG49 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:38 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:11:38 Content Spotlights ROGER: Want to Display Your Active Listening Skills? Try Using These 33 Powerful Phrases by Judy Koutsky in Parade. https://parade.com/1225650/judykoutsky/active-listening-phrases/ PASCAL: McKinsey: These are the skills you will need for the future of work by Marco Dondi, Juli...
2021-07-141h 18Two Geeks and A Marketing PodcastThe one about remote working, 6 questions that build a story and 10 Cloverfield Lane – TG48The one about remote working, 6 questions that build a story and 10 Cloverfield Lane – TG48 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:22 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:10:32 Content Spotlights ROGER: The problem isn’t remote working – it’s clinging to office-based practices by Alexia Cambon, Guardian Newspaper. https://www.theguardian.com/commentisfree/2021/jun/21/remote-working-office-based-practices-offices-employers PASCAL: If You Can't Answer These 6 Questions You Don't Have A Story by Glenn Gers interviewed by Film Cou...
2021-07-071h 11Two Geeks and A Marketing PodcastThe one about mobile phone filmmaking, Twitter new Ticketed Spaces and the film Yesterday – TG47The one about mobile phone filmmaking, Twitter new Ticketed Spaces and the film Yesterday – TG47 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:39 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:12:33 Content Spotlights ROGER: How To Make EPIC iPhone Videos: Setup + Demonstration – video by Thomas Alex Norman: https://youtu.be/lP8-qMHbChA PASCAL: Be the first to try Ticketed Spaces and Super Follows by By Ellen Havlicek and Esther Crawford from Twitter Media: https://media.tw...
2021-06-301h 20Two Geeks and A Marketing PodcastThe one about Hybrid Working, Memorable Customer Experiences and The Silence of the Lambs - TG45The one about Hybrid Working, Memorable Customer Experiences and The Silence of the Lambs - TG45 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:03:03 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:15:01 Content Spotlights ROGER: 8 Steps to Delivering a Consistently Memorable Customer Experience by Martin Zwilling, Inc Magazine Online. https://www.inc.com/martin-zwilling/8-steps-to-delivering-a-consistently-memorable-customer-experience.html PASCAL: How To Make The Right Decisions About Hybrid Working by Zoe Amar FCIM , Founder and Director, Zoe Amar...
2021-06-161h 24Two Geeks and A Marketing PodcastThe one about marketing job titles, AI dominance, LinkedIn profile videos and Nomadland - TG43The one about marketing job titles, AI dominance, LinkedIn profile videos and Nomadland - TG43 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:23 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:15:49 Content Spotlights ROGER: 6 Common Marketing Job Titles and What They Mean Emily Heaslip, Contributor Share: https://www.uschamber.com/co/run/human-resources/marketing-job-titles PASCAL: Are You Scared Yet, Human? - BBC Panorama documentary about the race for AI dominance and the urgent need for r...
2021-06-031h 37Two Geeks and A Marketing PodcastThe one about the 4Ps of marketing, Twitter Spaces, humour in talks and An American Werewolf in London - TG40The one about the 4Ps of marketing, Twitter Spaces, humour in talks and An American Werewolf in London - TG40 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:50 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:11:51 Content Spotlights ROGER: Attempts to update the four Ps are embarrassing – they’ve endured for a reason by Mark Ritson in Marketing Week. https://www.marketingweek.com/mark-ritson-stop-reinventing-four-ps/ PASCAL: How To Be More Creative When You Feel Anything But C...
2021-05-121h 13Two Geeks and A Marketing PodcastThe one about pitching ideas, caption translations, elevated conversations and A Few Good Men - TG39The one about pitching ideas, caption translations, elevated conversations and A Few Good Men - TG39 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:13 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:11:20 Content Spotlights ROGER: How to Pitch Your Ideas in 10 Minutes or Less: Use these three strategies to quickly grab your audience's attention, by Carmine Gallo, Inc. https://www.inc.com/carmine-gallo/how-to-pitch-your-ideas-in-10-minutes-or-less.html PASCAL: B2B Content Isn’t Boring Unless...
2021-05-051h 09Two Geeks and A Marketing PodcastThe one about Problem Solving, creativity boosters, great looking microphones and Nightcrawler - TG38The one about Problem Solving, creativity boosters, great looking microphones and Nightcrawler - TG38 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:23 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:09:56 Content Spotlights ROGER: New Study: You Probably Completely Ignore This Brilliant Problem-Solving Strategy by Jessica Stillman, Inc. https://www.inc.com/jessica-stillman/new-study-you-probably-completely-ignore-this-brilliant-problem-solving-strategy.html PASCAL: How Perfect Audio Can Create A Productive And Happy Workforce by James Hill Director of Integrated Systems Uk & Ireland at...
2021-04-281h 11Two Geeks and A Marketing PodcastThe one about is it too late to start YouTube? Writing prompts, best webcams and the film, “The Game” - TG37The one about is it too late to start YouTube? Writing prompts, best webcams and the film, “The Game” - TG37 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:34 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:11:36 Content Spotlights ROGER: Five Common Presentation Shortfalls (And How to Fix Them) by Saad Belda, Entrepreneur: https://www.entrepreneur.com/article/368646 PASCAL: Is it Too Late to Start YouTube in 2021? Yes and No… Here’s Why by Sean Cannell from...
2021-04-211h 11Two Geeks and A Marketing PodcastThe one about video editing mistakes, devious ad tech weasels, webcams and the film Blade - TG36The one about video editing mistakes, devious ad tech weasels, webcams and the film Blade - TG36 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:07 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:12:50 Content Spotlights ROGER: 10 Mistakes NEW Video Editors Make (Video Editing for Beginners!) Video by Justin Brown. https://youtu.be/74UFO1sBcD8 PASCAL: Bob Hoffman: ‘Devious ad tech weasels’ are making marketers look like fools by Matt Barker Features Writer for Marketing Wee...
2021-04-141h 14Two Geeks and A Marketing PodcastThe one about U2 Concerts, Smart SEO, Inshot and Melon video apps and Highlander - TG34The one about U2 Concerts, Smart SEO, Inshot and Melon video apps and Highlander - TG34 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:25 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:10:35 Content Spotlights ROGER: U2 Go Home: Live From Slane – Paddy’s Day Special - Pre-show ft. Dermot Kennedy (The Virtual Road) https://youtu.be/8stMaExq3as and then: U2 Go Home: Live From Slane – Paddy’s Day Special - Homecoming Show 1/9/01 PASCAL: 21 Smart SEO Tip...
2021-03-311h 05Two Geeks and A Marketing PodcastThe one about standing out from digital chaos, City Mapper, Circles for Zoom and The Matrix - TG32The one about standing out from digital chaos, City Mapper, Circles for Zoom and The Matrix - TG32 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:12 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:09:38 Content Spotlights ROGER: 5 email tips to stop your messages from being ignored, according to experts who work with Facebook and Nestle. https://www.businessinsider.com/email-strategies-to-stop-your-messages-from-being-ignored PASCAL: How brands stood out in the digital chaos of Fashion Week by Mike Whi...
2021-03-171h 02Two Geeks and A Marketing PodcastThe one about video marketing essentials, productivity tips, AI cameras and the horror film “Us” – TG31The one about video marketing essentials, productivity tips, AI cameras and the horror film “Us” – TG31 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:33 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:12:59 Content Spotlights ROGER: 4 Ways Writing a Book Will Transform You by Pushpendra Mehta https://www.entrepreneur.com/article/362703 PASCAL: The Essential Guide To Video Marketing by Kendall Walters for Vidyard. https://www.vidyard.com/blog/video-marketing/ 00:28:27 Marketing Tech and Apps ROGER...
2021-03-101h 11Two Geeks and A Marketing PodcastThe one about going live with Happs, Instagram growth and Who Framed Roger Rabbit - TG30The one about going live with Happs, Instagram growth and Who Framed Roger Rabbit - TG30 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:21 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:10:05 Content Spotlights ROGER: If an influencer’s what you want, find a 90-year-old with bad WiFi. https://www.marketingweek.com/mark-ritson-influencer-90-year-old-bad-wifi/ PASCAL: How to Grow Organically on Instagram 2021 by Phil Pallen https://youtu.be/gs-COvxmvJQ 00:25:32 Marketing Tech an...
2021-03-031h 04Two Geeks and A Marketing PodcastThe one about standing out on LinkedIn, online presentations and Three Billboards Outside Ebbing, Missouri - TG29The one about standing out on LinkedIn, online presentations and Three Billboards Outside Ebbing, Missouri - TG29 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:58 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:15.01 Content Spotlights ROGER: 7 Steps for Standing Out on LinkedIn. Entrepreneur Europe by Rosie Purr. https://www.entrepreneur.com/article/360416 PASCAL: Why the world would be a better place without Facebook, Google and Amazon... and Britain can lead the way in cutting th...
2021-02-241h 19Two Geeks and A Marketing PodcastThe one about lighting Genesis concerts, the free sound project and Blade Runner 2049 - TG28The one about lighting Genesis concerts, the free sound project and Blade Runner 2049 - TG28 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:40 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:11:43 Content Spotlights ROGER: Patrick Woodroffe: Lighting the stars presented by Steve Levine. https://www.bbc.co.uk/sounds/play/w3cszvcj PASCAL: If You Don’t Cast, You’re Last by John McArthy for The Drum https://www.thedrum.com/news/2021/01/28...
2021-02-171h 12Two Geeks and A Marketing PodcastThe one about the Twitter 2021 Planner, video streaming software and The Blair Witch Project - TG27The one about the Twitter 2021 Planner, video streaming software and The Blair Witch Project - TG27 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:04 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:13:10 Content Spotlights ROGER: Seven retailers who digitally transformed by doing what customers love online https://econsultancy.com/seven-retailers-who-digitally-transformed-by-doing-what-customers-love-online/ PASCAL: The Official Twitter 2021 Planner https://business.twitter.com/en/resources/twitter-planner.html Use this planner to help make...
2021-02-101h 17Two Geeks and A Marketing PodcastThe one about breaking webinar rules, SAD lamps, Celebrity Service and Mad Max: Fury Road - TG26The one about breaking webinar rules, SAD lamps, Celebrity Service and Mad Max: Fury Road - TG26 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:08 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention.00:11:52 Content Spotlights ROGER: The Dubai dilemma: has influencer marketing lost its sheen? Zoe Crook, Campaign Magazine. https://www.campaignlive.co.uk/article/dubai-dilemma-influencer-marketing-lost-its-sheen/1705033 PASCAL: 5 Webinars Rules To Break in 2021 by Mark Bornstein, VP of Marketing and Chief Webinerd at...
2021-02-031h 14Two Geeks and A Marketing PodcastThe one about lead generation and content, video lighting, Wikipedia and Ghostbusters - TG25The one about lead generation and content, video lighting, Wikipedia and Ghostbusters - TG25 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:45 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:11:12 Content Spotlights ROGER: Domino’s merges digital and marketing teams, Marketing Week by Lucy Tesseras. https://www.marketingweek.com/dominos-merges-digital-and-marketing-teams/ PASCAL: Demand Generation for Content Marketing in the next decade by Robert Rose, Content Marketing Institute https://contentmarketinginstitute.com/2021/01/demand-gen-content-marketing-research/ 00:25:30 Marketing Tech a...
2021-01-271h 11Two Geeks and A Marketing PodcastThe one about the 4 Pillars of eCommerce, Clubhouse, microphones and Rocky - TG24The one about the 4 Pillars of eCommerce, Clubhouse, microphones and Rocky - TG24 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:23 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention.00:10:43 Content Spotlights ROGER: Want a job? Pretend you believe in ‘digital marketing’ by Mark Ritson. https://www.marketingweek.com/mark-ritson-digital-marketing-jobs/ PASCAL: The 4 Pillars of the New eCommerce Frontier Entrepreneurs Need To Embrace by Jonathan Jadali CEO of Ascend Agency https://www.entrepreneur.com/amphtml/361573 ...
2021-01-201h 10Two Geeks and A Marketing PodcastThe one about mysterious monoliths, no budget film making and Gremlins - TG23The one about mysterious monoliths, no budget film making and Gremlins - TG23 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:03:02 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:10:39 Content Spotlights ROGER: The hidden meaning in the mysterious monoliths appearing and disappearing around the world https://www.businessinsider.in/thelife/news/the-hidden-meaning-in-the-mysterious-monoliths-appearing-and-disappearing-around-the-world/articleshow/79575047.cms PASCAL: The 4 L’s of No Budget Filmmaking by Film Riot https://www.youtube.com/watch?v=Ue8HqdIrjko ...
2020-12-161h 11Two Geeks and A Marketing PodcastThe one about Marketing Agencies, the Clubhouse App, new mics and The Mandalorian - TG22The one about Marketing Agencies, the Clubhouse App, new mics and The Mandalorian - TG22 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:28 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:09:15 Content Spotlights ROGER: 10 Tips for Working With a Marketing Agency. https://smallbiztrends.com/2020/11/10-tips-working-with-marketing-agency.html PASCAL: Why Videos Is More Important Than Websites For B2B Marketers by Shama Hyder is CEO of Zen Media. https://www.forbes.com/sites/shamahyder/2020/11/19/why-video-is-more...
2020-12-091h 12Two Geeks and A Marketing PodcastThe one about the Boeing 737Max, Red Bull, photo and video editing and Speed - TG21The one about the Boeing 737Max, Red Bull, photo and video editing and Speed - TG21 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:07 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:09:00 Content Spotlights ROGER: With 7 Short Words, President Trump Revealed His Big Idea for a Really Troubled Brand. Here's Why It Just Got Rejected, and What's Happening Instead. https://www.inc.com/bill-murphy-jr/president-trump-had-a-big-idea-for-boeing-737-max-it-just-got-rejected.html PASCAL: Recent job advert for the position...
2020-12-021h 03Two Geeks and A Marketing PodcastThe one about Yorkshire Tea, Elgato Screen Link, Your data and The Lost Boys - TG19The one about Yorkshire Tea, Elgato Screen Link, Your data and The Lost Boys - TG19 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:09 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:07:38 Content Spotlights ROGER: Why aiming for perfection will make you a worse marketer. By Molly Fleming, Marketing Week. https://www.marketingweek.com/nationwide-cmo-perfect-marketer-plan/ PASCAL: Self-proclaimed underdog Yorkshire Tea finding its brand voice by Rebecca Stewart, Trends Editor at The Drum https...
2020-11-1857 minTwo Geeks and A Marketing PodcastThe one about Influencer Marketing, John Cleese, Apple Clips and Mission: Impossible – Fallout - TG18The one about Influencer Marketing, John Cleese, Apple Clips and Mission: Impossible – Fallout - TG18 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:31 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:09:35 Content Spotlights ROGER: Four trends that show how influencer marketing has evolved in 2020 https://econsultancy.com/four-trends-that-show-how-influencer-marketing-has-evolved-in-2020/ PASCAL: Creativity - A Short and Cheerful Guide by John Cleese https://www.amazon.co.uk/Creativity-Short-Cheerful-John-Cleese/dp/1786332256 00:22:54 Marketing Tech...
2020-11-111h 05Two Geeks and A Marketing PodcastThe one about cold messaging, tech resets, event apps and Die Hard - TG17The one about cold messaging, tech resets, event apps and Die Hard - TG17 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:05 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:08:12 Content Spotlights ROGER: 6 Reasons Your Cold Messaging Efforts Fail And Why It Matters by Chris Smith for Forbes.com https://www.forbes.com/sites/chrissmith1/2020/10/22/6-reasons-your-cold-messaging-efforts-fail-and-why-it-matters/?sh=135e0982608bPASCAL: How tech will lead the reset of everything next year and beyond...
2020-11-041h 03Two Geeks and A Marketing PodcastThe one about Spotify Music for Podcasts, SEO updates by Tech Crunch and The Martian - TG16The one about Spotify Music for Podcasts, SEO updates by Tech Crunch and The Martian - TG16 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:04 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:07:01 Content Spotlights ROGER: Spotify is now letting creators use any song from its massive music library in their podcasts. It and Anchor, the podcast publishing platform it acquired last year, have opened more than 600 million tracks to creators in the U.S., U...
2020-10-2856 minTwo Geeks and A Marketing PodcastThe one about humour in marketing, Google Chrome extensions and The Terminator - TG15The one about humour in marketing, Google Chrome extensions and The Terminator - TG15 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:24 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:10:12 Content Spotlights ROGER: Marketoonist on humour in marketing: It can be an act of empathy https://www.marketingweek.com/marketoonist-humour-act-of-empathy/ PASCAL: 2021 B2B Content Marketing Survey by Content Marketing Institute https://contentmarketinginstitute.com/2020/09/b2b-industry-benchmarks-budgets-trends-research/ 00:25:14 Marketing Tech and Apps RO...
2020-10-211h 04Two Geeks and A Marketing PodcastThe one about 500 Story Questions, Social Media Growth and Bill and Ted Face the Music - TG14The one about 500 Story Questions, Social Media Growth and Bill and Ted Face the Music - TG14 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:14 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:06:32 Content Spotlights ROGER: 4 tips for using social media to grow your business. https://www.businessinsider.com/tips-to-use-social-media-strategy-to-grow-small-business-2020-10?r=US&IR=T PASCAL: 500 Questions To Help You Write A Better Story by Film Courage https://youtu.be/VHzDsoliZiY 00:21:16 Mark...
2020-10-1453 minTwo Geeks and A Marketing PodcastThe one about Smucker’s new logo, content repurposing and The Goonies - TG13The one about Smucker’s new logo, content repurposing and The Goonies - TG13 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:22 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:09:16 Content Spotlights ROGER: Smucker’s New Logo: https://www.bakingbusiness.com/articles/51915-new-corporate-identity-shows-smuckers-evolution PASCAL: How to segment your content for ultimate repurposing with lessons from tv talk shows by Amy Woods at Content 10x https://www.content10x.com/how-to-segment-your-content-for-ultimate-repurposing-with-lessons-from-tv-talk-shows/ 00:24.14 Mark...
2020-10-071h 05Two Geeks and A Marketing PodcastThe one about Supermarkets, Facebook Campus and Pixar’s Toy Story - TG12The one about Supermarkets, Facebook Campus and Pixar’s Toy Story - TG12 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:16 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:07:53 Content Spotlights ROGER: Morrisons targets ‘new future’ in bid to become ‘more relevant’ post-lockdown. https://www.marketingweek.com/morrisons-new-future-post-lockdown-digital/ Charlotte Rodgers, Marketing Week. PASCAL: Facebook launches Facebook Campus to facilitate connections among college students by Andrew Hutchinson at Social Media Today https://www.socialmediat...
2020-09-301h 01Two Geeks and A Marketing PodcastThe one about Christmas Adverts, SEO cheat sheets and On Her Majesty’s Secret Service - TG11The one about Christmas Adverts, SEO cheat sheets and On Her Majesty’s Secret Service - TG11 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:36 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:11:11 Content Spotlights Read the nation’s mood before you commit to your Christmas campaign: https://www.marketingweek.com/mark-ritson-covid-christmas-campaign/ Mark Ritson – Marketing Week. The SEO Cheat Sheet for Small Business Owners by David Mihm – A plan of attack for businesses without...
2020-09-231h 06Two Geeks and A Marketing PodcastThe one about annoying Zoom mistakes, Trello, Canva and streaming only Mulan - TG10The one about annoying Zoom mistakes, Trello, Canva and streaming only Mulan - TG10 00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:00 Feedback We take a few minutes to read out some of the awesome feedback people have given us on the show so far. Thank you everyone! 00:06:08 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:13:31 Content Spotlights Zoom’s head of hiring has interviewed thousands since Covid-19—avoid these 4 most annoying mis...
2020-09-161h 02Two Geeks and A Marketing PodcastThe one about KFC, Microsoft, scaling your content and Flash Gordon – TG09The one about KFC, Microsoft, scaling your content and Flash Gordon – TG09 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:45 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:09:47 Content Spotlights ROGER: Why KFC isn't stickin' with its famous finger lickin' slogan... for now https://www.thedrum.com/news/2020/08/26/why-kfc-isnt-stickin-with-its-famous-finger-lickin-slogan-now John MacCarthy – The Drum PASCAL: Should you add to scale more your content strategy? https://contentmarketinginstitute.com/2020/08/role-tech-content-strategy/ Robert Rose: The Weekly Wrap 00:22:20 Marketing...
2020-09-091h 01Two Geeks and A Marketing PodcastThe one about Brewdog and Aldi, creativity in marketing and Mamma Mia! - TG08The one about Brewdog and Aldi, creativity in marketing and Mamma Mia! - TG08 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:07 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:09:14 Content Spotlights ROGER: Ken Robinson TED Talk – Do schools kill creativity https://www.ted.com/talks/sir_ken_robinson_do_schools_kill_creativity?language=en PASCAL: Rand Fishkin from Sparktoro | ARTICLE: 14 outreach tips and tricks (that are better than anything you’ll find searching Goo...
2020-09-021h 00Two Geeks and A Marketing PodcastThe one about the Brexit Strapline, Webinar mistakes and Wonder Woman 84 - TG05The one about the Brexit Strapline, Webinar mistakes and Wonder Woman 84 - TG05 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:18 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:08:05 Content Spotlights Customers’ benevolence won’t keep brands alive – we serve them, not the other way round by Mark Ritson – Marketing Week. https://www.marketingweek.com/customers-benevolence-wont-keep-brands-alive-we-serve-them-not-the-other-way-round/ 10 Common Webinar mistakes toavoid in 2020 By Mark Bornstein - ON24 VP of Marketing and ‘Webinerd’ https://bit.ly/2WOsMIi 0...
2020-08-121h 01Two Geeks and A Marketing PodcastThe one about GDPR being good for business, lockdown shopping and Lord of the Rings Trilogy - TG03The one about GDPR being good for business, lockdown shopping and Lord of the Rings Trilogy - TG03 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:34 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:08:51 Content Spotlights GDPR: what have we learned so far and where is data protection law going? https://econsultancy.com/gdpr-learned-since-introduction-future-data-protection-law/ Deloitte and YouGov Plc Survey: 3 in 5 consumers have used more local stores and services during pandemic https://www2.deloitte...
2020-08-031h 01Two Geeks and A Marketing PodcastThe one about data versus stories, video editing apps and Bond 25 - TG02The one about data versus stories, video editing apps and Bond 25 - TG02 00:00 Introduction Here are your hosts, Roger and Pascal. 01:07 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 06:52 Content Spotlights With the global events industry looking for digital alternatives to live experiences, the importance of marketing your event—whether virtual, live, or a hybrid of both—has never been more relevant. https://www.bizbash.com/production-strategy/strategy/article/21138016/tips-for-marketing-your-event-in-the-covid19-era By Isabel Lane
2020-08-0348 minTwo Geeks and A Marketing PodcastThe one about becoming a pixel being, theme park thinking and Back to the Future - TG04The one about becoming a pixel being, theme park thinking and Back to the Future - TG04 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:12 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:06:23 Content Spotlights Don’t expect a slogan to make your brand famous - Helen Edwards, Marketing Week https://www.marketingweek.com/helen-edwards-dont-expect-slogan-make-brand-famous/ Make Better Virtual Keynotes - Marcus John Henry Brown https://www.youtube.com/watch?v=l5CZORzvBj4 00:18:31 M...
2020-08-031h 00Two Geeks and A Marketing PodcastThe one about the rise and fall of CMOs, audio tweets and Disney+ - TG01The one about the rise and fall of CMOs, audio tweets and Disney+ - TG01 00:00 IntroductionHere are your hosts, Roger and Pascal.01:43 In the News07:00 Content SpotlightsCreating commodity content isn’t just ineffective marketing, it’s dangerous. https://www.marketingshowrunners.com/blog/creating-commodity-content-isnt-just-ineffective-for-marketing-its-dangerous/Written by Molly Donovan Marketers’ strategic responsibilities are eroding away to nothing https://www.marketingweek.com/mark-ritson-marketers-strategic-responsibilities-eroding/Written by Mark Ritson 18:37 Marketing Tech and Apps Pascal:Screencastify - https://www.scr...
2020-08-0353 minTwo Geeks and A Marketing PodcastThe one about launching the Two Geeks and a Marketing Podcast series - TG00The one about the rise and fall of CMOs, audio tweets and Disney+ - TG01 00:00 IntroductionHere are your hosts, Roger and Pascal.01:43 In the NewsA selection of announcements and news releases from the world of marketing and technology that caught our attention.07:00 Content SpotlightsCreating commodity content isn’t just ineffective marketing, it’s dangerous. https://www.marketingshowrunners.com/blog/creating-commodity-content-isnt-just-ineffective-for-marketing-its-dangerous/Written by Molly Donovan Marketers’ strategic responsibilities are eroding away to nothing https://www.marketingweek.com/mark-ritso...
2020-07-2813 min