Shows
Think Twice PodcastWhen Should Brands Follow The Reality TV Hype?Guest Speaker, Katherine Dove, Digital Unit Manager at ITV: https://www.linkedin.com/in/katherine-dove/?originalSubdomain=ukSources 1,300% spike in the demand for Crocs after Love Island Pepsi creating their own reality TV show; The Drum brands and shows Brand deals the contestants have already landedWhich sponsors won Love Island,
2021-11-1942 min
Think Twice PodcastHow Can Brands Get The Best Out Of Their Creators?Guest Speaker, Jonathan Dodd (JDodd), Influencer Creative at Electronic Arts (EA), Writer, Podcaster: https://www.linkedin.com/in/jwdodd/ Substack/Podcast: https://checkyourdms.substack.com/Twitter: https://twitter.com/_jdodd?lang=enAll thots are his own.Sources: https://www-voguebusiness-com.cdn.ampproject.org/c/s/www.voguebusiness.com/companies/navigating-the-creator-economy-gold-rush/amp https://www.edelman.com/sites/g/files/aatuss191/files/2019-06/2019_edelman_trust_barometer_special_report_in_brands_we_trust.pdf
2021-08-2746 minThink Twice PodcastHow Can Audio Help Define A Brand?Guest Speaker, Björn Thorleifsson, Head of Strategy & Research at Amp (https://www.ampsoundbranding.com/): https://www.linkedin.com/in/bjornthorleifsson/(a special thanks to Björn for taking us to the next level production-wise and adding song snippets)Sources:Download the Best Audio Brand paper here: www.ampsoundbranding.com/download-form-bab-2021
2021-07-0235 minThink Twice PodcastDemystifying Crypto, NFTs: How Will It Affect Entertainment And Fandom Forever?Guest Speaker, Jess Geary, Senior Channel Strategist: https://www.linkedin.com/in/jessica-geary/ Sources: https://digitalnative.substack.com/p/digital-art-crypto-and-the-metaverse https://digitalnative.substack.com/p/what-people-misunderstand-about-the?token=eyJ1c2VyX2lkIjoxNDkxNzg4MSwicG9zdF9pZCI6MzQxNzIxODYsIl8iOiJna2pIRCIsImlhdCI6MTYxODkzNzQ5NSwiZXhwIjoxNjE4OTQxMDk1LCJpc3MiOiJwdWItMzg1MDAiLCJzdWIiOiJwb3N0LXJlYWN0aW9uIn0.snvv4u4iFziZhqCQETuTV2CA0aROq1rWs1U2wpgp6iE https://digitalnative.substack.com/p/the-digital-renaissance-how-nfts?token=eyJ1c2VyX2lkIjoxNDkxNzg4MSwicG9zdF9pZCI6MzMyODYwNzUsIl8iOiJna2pIRCIsImlhdCI6MTYxODkzODExMCwiZXhwIjoxNjE4OTQxNzEwLCJpc3MiOiJwdWItMzg1MDAiLCJzdWIiOiJwb3N0LXJlYWN0aW9uIn0.2325g4AYxKCmgxvIKIfku3wZaercy5VgCXBBT1NbwMU Fashion: https://www.voguebusiness.com/technology/luxury-fashion-brands-poised-to-join-the-nft-party
2021-04-3043 minThink Twice PodcastHow Can Language Affect Strategy?Guest Speaker, Tarek Chaudhury, MRS Young Researcher of the year, Freelance Qualitative Researcher and Senior Strategist, as WELL as the host, creator and producer of the Wordplay Podcast for Wordplay Magazine. You can subscribe to that here: https://spoti.fi/3u463WEhttps://www.linkedin.com/in/tarekchaudhury/Sources: https://exploringyourmind.com/the-psychology-of-language/ https://fabrikbrands.com/the-dangers-of-marketing-jargon/ https://www.warc.com/SubscriberContent/article/unilever-pdc-comparative-language-analyser/130007
2021-03-2938 minThink Twice PodcastHow Can Creative Tech Impact Strategists?Guest Speaker, Rob Estreitinho, Strategy Director at VCCP, Marketing Director at Group Think and Writer of 'Salmon Theory' https://www.linkedin.com/in/robistyping/Subscribe to Salmon Theory here: https://robistyping.substack.com/Bots: Ideasbyai.net Copy.ai Douchebag Strategist: https://twitter.com/douchebagstrat?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor https://twitter.com/year_progress?lang=en https://twitter.com/big_ben_clock?lang=enResearch and Other Publications Mentioned: https://www.independent.co.uk/life-style/work-home-productivity-talk-talk-coronavirus-b466148.html https://www.businessinsider.com/weirdest-smart-gadgets-internet-of-things-smart-home-2017-3?r=US&IR=T#hatch-baby-smart-changing-pad-4 file:///Users...
2021-02-2546 minThink Twice PodcastDo We Live In A Time Of Cultural Fragmentation?Guest Speaker, Zoe Scaman, Founder of full service strategy studio, Bodacious, and Fandom & Entertainment Expert: https://www.linkedin.com/in/zoescaman/?originalSubdomain=ukOther Sources: https://www.vox.com/the-goods/2019/12/17/21024439/monoculture-algorithm-netflix-spotify
2021-01-2840 minThink Twice PodcastHow Should Brands Be Tackling The Festive Season During A Global Pandemic?Guest Speaker, Matt Shaw, Senior Strategist at The@Partnership and Christmas Fanatic: https://www.linkedin.com/in/matthew-shaw-4b368789/Sources: https://www.creativebrief.com/bite/trend/guest-trend/importance-joyful-magic-christmas Argos Ad: https://www.youtube.com/watch?v=_FoNQygNHls Tesco Ad: https://www.youtube.com/watch?v=8CfrpexaCwg Burberry Ad: https://www.youtube.com/watch?v=QbmW76Cp4s8 Plenty Ad: https://www.youtube.com/watch?v=zYkZw9KMlgs&t=11s Gucci Ad: https://www.youtube.com/watch?v=yyZxu9VCVxo John Lewis Ad: https://www.youtube.com/watch?v=LUmPzwLNiMk Amazon Ad: https://www...
2020-12-1531 minThink Twice PodcastHow Can Strategists Learn From And Be Inspired By Teenage Girls?Guest Speaker, Diamond Abdulrahim, Freelance Strategist and Cultural Expert: https://www.linkedin.com/in/diamondabdulrahim/Sources: Kelly Ann Conway’s daughter’s power on TikTok as a liberal when her mum is republican? Claudia Conway Face of tiktok charli d’amelio (and dixie d’amelio, loren gray, addison rae) Trump tulsa rally ‘Play this in your uber if you feel unsafe’ trend https://mn2s.com/news/social-media-management/10-essential-instagram-stats-for-2020/ Ocean Spray TikTok: https://www.youtube.com/watch?v=ykngLbtMqy8
2020-11-1131 minThink Twice PodcastWhat Is The Future of Live Music & Brand Experiences?Guest speaker, Simon Richardson, Creative Strategist @ Amplify: https://www.linkedin.com/in/simon-richardson-315b4271/(https://www.weareamplify.com/)Sources: https://www.google.com/search?q=base+recorder&sxsrf=ALeKk0089uv1q3McnxtZGuOpXh0Bvu1Zbw:1600722330147&source=lnms&tbm=shop&sa=X&ved=2ahUKEwi1gf2uk_vrAhUFhlwKHTcqBAgQ_AUoAXoECA4QAw&biw=1440&bih=744#spd=12695110593363409867_0 https://variety.com/2020/tv/news/drive-through-stranger-things-experience-los-angeles-1234741532/ https://www.thedrum.com/news/2020/03/12/dr-martens-says-underground-events-are-shifting-boots-it-marches-with-2020-plans) https://www.residentadvisor.net/news/72624 https://www.gq.com/story/travis-scott-september-2020-cover-profile https://www.residentadvisor.net/news/72624 https://www.reddit.com/r/indieheads/comments/i5l92s/lavapalooza...
2020-09-2139 minThink Twice PodcastHas A Global Pandemic Given Our Industry An Opportunity To Reset?Guest speaker, Ally Kingston, Strategy Director and Co Author of The Great Reset Paper: https://www.linkedin.com/in/ally-kingston-75922025/(https://greatreset.com/)Sources: https://greatreset.com/?mc_cid=ddd0d9427d&mc_eid=af6dfbdd45#white-paper https://didtheyhelp.com/ Campaign study 2020 - consumers will rebuke inauthentic brands and embrace purposeful ones Loreal Munro Bergdorf scandal https://www.linkedin.com/company/purpose-disruptors/ https://digiday.com/media/the-great-reset-how-sales-relationships-and-structure-will-change-on-the-other-side-of-coronavirus/
2020-07-1337 minThink Twice PodcastLifting The Lid On The Fitness CultGuest speaker, Ally Waring, Senior Strategist and Guest Lecturer: https://www.linkedin.com/in/alexandrawaring/Sources: https://edition.cnn.com/2020/04/01/business/fitness-studios-coronavirus/index.html https://www.cnbc.com/2020/04/29/lockdowns-have-changed-the-fitness-industry-forever---how-workouts-will-change.html https://www.bodybyciara.com/ https://www.foundryfit.com/ https://apps.apple.com/us/app/nike-run-club/id387771637 https://play.google.com/store/apps/details?id=com.nike.ntc&hl=en_GB https://www.instagram.com/thebodycoach/?hl=en https://www.foresightfactory.co/coronavirus-covid-19-report/ https://www.theguardian.com/commentisfree/2020/jan/02/wellness-industry-selling-healthy-life-expensive https://www.pewresearch.org/fact-tank/2020/04/30/from-virtual-parties-to-ordering-food-how-americans-are-using-the-internet-during-covid-19/ Publicis Groupe Report - The New Normal, April 2020 https://www...
2020-05-2238 minThink Twice PodcastWhat Makes Things Funny?Sources: https://www.bbc.co.uk/news/health-51873799 http://socialpsychonline.com/2016/04/psychology-of-humor-funny-comedy/ https://theconversation.com/science-deconstructs-humor-what-makes-some-things-funny-64414 http://socialpsychonline.com/2016/04/psychology-of-humor-funny-comedy/ https://www.bbc.co.uk/news/business-47168860 https://www.youtube.com/watch?v=ysSgG5V-R3U - What makes things funny | Peter McGraw | TEDxBoulder https://www.acrwebsite.org/volumes/6290/volumes/v11/NA-11 https://essay.utwente.nl/63592/1/Elbers_Judith_-s_0182427_scriptie.pdf https://www.google.co.uk/amp/s/www.adweek.com/digital/funny-ads-effective-or-just-good-for-a-laugh/amp/ https://www.campaignlive.co.uk/article/consumers-real-people-ads-prefer-laugh-research-finds/1445068 https://uanews.arizona.edu/story/those-funny-ads-may-make-you-laugh-maybe-not-buyhttps://online.pointpark.edu/public-relations-and-advertising/humor-in-advertising/ https://adage.com/article...
2020-04-0430 minThink Twice PodcastGaming Part 1: How Can Brands Get Involved In Esports And Gaming Culture?Guest speaker, Ben Fegradoe, Senior Art Director & Gaming Enthusiast: https://www.linkedin.com/in/benfegradoe/Sources: https://www.globalwebindex.com/reports/gaming-personas-2020, https://www.vice.com/en_uk/article/vdp533/esports-part-one https://www.forbes.com/games/#699cbff042ac Foresight Factory Gaming Report https://www.youtube.com/watch?v=sH0s28dgzow (Mainstream Media Hates On Video Games and Esports) https://www.youtube.com/watch?v=53o_pQkB3nU (Teen Who Won Almost £1,000,000 Playing Fornite Plans to Buy His Mum a House | Good Morning Britain) https://www.youtube.com/watch?v=JQhpdsDVhkk ( “PRO GAMERS ARE...
2020-03-0231 minThink Twice PodcastGaming Part 2: Has The Term ‘Gamer’ Become Too Broad For Audience Targeting?Guest speaker, Alban Nogaret, Performance Marketing Analyst @ King (Candy Crush): https://www.linkedin.com/in/alban-nogaret-strategy-analyst/Sources: Opinions expressed are solely our own and do not express the views or opinions of King. https://www.globalwebindex.com/reports/gaming-personas-2020 (The Legend Of Zelda Breath of The Wild)
2020-02-2830 minThink Twice PodcastHow Does Our Brain Contribute To The Crisis In Creativity?Sources: mycreativetype.com, https://ipa.co.uk/news/new-ipa-report-reveals-crisis-in-creative-effectiveness The Master And His Emissary - Ian McGilchrist, https://vimeo.com/ondemand/thedividedbrain, https://www.youtube.com/watch?v=XUXYRf5O5T4, https://effworks.co.uk/wp-content/uploads/2019/10/A-Slice-Of-Lemon-Presentation.pdf, https://www.amazon.co.uk/Lemon-advertising-brain-turned-sour/dp/0852941471, https://www.youtube.com/watch?v=T5TYhoFvPus - Lizzo Wins Best Pop Solo Performance | 2020 GRAMMYs Acceptance Speech, https://www.youtube.com/watch?v=UyyjU8fzEYU - My Stroke Of Insight - Jill Bolte Taylor TEDTalks, https://www.youtube.com/watch?v=E7DOoZzngbg - P&O Cruises 2019, https...
2020-01-3129 minThink Twice PodcastIs 'Influencer' A Dirty Word?Sources: https://www.socialmediatoday.com/news/timeline-a-brief-history-of-influencers/554377/ https://www.esquire.com/style/mens-fashion/a23634/chimpanzee-fashion-071414/ https://www.youtube.com/watch?v=q2oyRRfpyBA https://www.simplypsychology.org/bandura.html https://www.socialmediatoday.com/news/timeline-a-brief-history-of-influencers/554377/ https://www.oercommons.org/authoring/22859-personality-theory/11/view https://www.forbes.com/sites/jamesasquith/2019/09/01/have-instagram-influencers-ruined-travel-for-an-entire-generation/#466ccf81e30b https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/getting-a-sharper-picture-of-social-medias-influence https://www.bbc.co.uk/news/business-43163544 https://www.vox.com/the-goods/2019/6/3/18647626/instagram-virtual-influencers-lil-miquela-ai-startups https://techcrunch.com/2019/01/14/more-investors-are-betting-on-virtual-influencers-like-lil-miquela/ Instagram banning ads: https://www.bbc.co.uk/news/technology-50124719
2019-10-2735 minThink Twice PodcastI Always Feel Like Somebody's Watching MeGuest speaker, Jessica Geary, Senior Digital Media Director: https://www.linkedin.com/in/jessica-geary/Sources: http://margotsclub.com/ Microsoft 2019 Voice Report Foresight Factory Trend Report 2018 - The Future of Voice https://www.theguardian.com/technology/2019/jul/26/apple-contractors-regularly-hear-confidential-details-on-siri-recordings How to geek article https://www.theguardian.com/world/interactive/2013/nov/01/snowden-nsa-files-surveillance-revelations-decoded#section/1 https://www.inc.com/larry-kim/22-things-big-tech-companies-know-about-you.html Snowden - Netflix Bridesmaids - Netflix https://eu.usatoday.com/story/tech/talkingtech/2018/05/04/asked-apple-everything-had-me-heres-what-got/558362002/ https://www.bbc.co.uk/news/business-44702483 https://www.socialmediatoday.com/marketing/attention-marketers-people-dont-trust-youPodcasts Apple, Siri - https://www.theguardian.com/technology/audio/2019...
2019-10-0126 minThink Twice PodcastDebunking Common Gen Z MythsSources: Mckinsey: ‘True Gen’: Generation Z and its implications for companies Anne Helen Petersen: How Millennials Became The Burnout Generation: https://www.buzzfeednews.com/article/annehelenpetersen/millennials-burnout-generation-debt-work Mentalhealth.org Josh Cohen: The Economist: Mind Turned Into Ash (https://www.1843magazine.com/features/minds-turned-to-ash) BBC: Millennial Burnout: This is how it feels (https://www.bbc.co.uk/bbcthree/article/c384d54a-0116-437f-83e8-ddbca65b6c06) Yomi Adegoke and Elizabeth Uviebinené: Slay In Your Lane: The Black Girl Bible NABS: Building Resilience To Pressure Masterclass (https://nabs.org.uk/events/calendar/?gclid=EAIaIQobChMI8vO7qryJ5AIVhEPTCh27DArmEAAYASAAEgJiVvD_BwE...
2019-08-1729 min