Shows
Cross TabsFaris Yakob on Why Averages Don't ExistThe wealth divide is reshaping consumer markets, with 10% of households now driving 50% of all consumer spending in America while the majority struggle with inflation and debt. This economic distortion, hidden by misleading averages, is now colliding with new international tariffs that threaten to remove entire categories of goods from store shelves. In this episode of Cross Tabs, Farrah interviews brand strategist Faris Yakob about how misunderstood economic metrics mask the real consumer experience. They discuss how the stock market crash will impact wealthy consumers who've been propping up economic growth, why statistical averages are increasingly misleading when w...2025-05-0856 min
The Curiosity+Courage PodcastNovember 16, 2024The humans give me all kinds of inspiration. Show notes:The Strands of Genius newsletter from Rosie and Faris Yakob is well worth subscribing to. Faris’ book Paid Attention is also worth your time and attention. Many thanks to Inga Rundquist for quoting me in her guest curation.This week I wrote about The Slot a kind of creative collective alchemy worth noticing. Also mentioned two AI conference appearances, the first with Applied AI who present very useful experiences. Big thanks to Justin and Emily! (📸 Event photos by creative director Kyna Min.) And the s...2024-11-1605 min
What Nobody Tells UsEpisode 54: How To Be Brave, Vulnerable & Take Control of Your LifeIn a world where change is the only constant, how do you navigate the rapid shifts in our professional and personal lives? On this week's WNTU podcast, I had the pleasure of speaking with Rosie Yakob, co-founder of Genius Steals, a creative nomadic consultancy that has been redefining the concept of work and life since 2013. Rosie and her husband Faris took a leap of faith that many of us only dream about. They left their traditional advertising jobs in New York City to travel the world, embracing a life full of uncertainty but rich in experiences. This...2024-08-121h 03
What’s Popping | 娱乐吃瓜英闻The View Former Co-hosts Trash TalkSunny Hostin weighs in on former The View co-hosts who speak negatively about their experience on the show after they leave.In a new interview, the former prosecutor shared her disappointment with former co-hosts who trash their time on the ABC morning show.“I’m always surprised when people speak negatively about our show if I’m being honest,” Hostin told Us Weekly. “We’ve had 27 years, we’ve had, maybe 24 co-hosts, and you were part of a sisterhood, and it’s really special.”Hostin said she still talks to Sherri Shepherd, Paula Faris, and Candace Camero...2024-05-2801 min
In the DemoS1E21 - Millennials Paid Attention with Faris YakobOur special guest for our final episode of the year is our good friend Faris Yakob. He and his wife Rosie are the force behind the consultancy Genius Steals, a nomadic strategic and creative consultancy. Faris is also the author of a book about how advertising works through the lens of the concept of attention. It's called, Paid Attention which is now in its 2nd edition. He has been at a variety of media and advertising agencies throughout his career, including Naked Communications, McCann Erickson, MDC Partners and helped to found many others. He writes for Campaign, Fast Company...2023-12-071h 05
Call To ActionHow you can create more effective work with Rosie & Faris Yakob
Following eyewitness reports of stolen genius, we hurtled down the highway to catch ad land’s own Bonnie and Clyde; it’s Rosie and Faris Yakob.
Together they form Genius Steals, a nomadic creative consultancy helping brands, agencies, and rebels find the awesome at the intersection of new communication ideas, new product concepts, and new ways of thinking.
They give us the low down on life on the run road, how Rosie earned $10,000 babysitting, ‘Ask Faris’, US vs UK education system, the lack of industry practitioners as professors, engineering moments of in-betweenness, K-shaped recovery, Blair Enns, charging f...2023-06-301h 14
Access All: Disability News and Mental Health‘I hit the fire alarm and evacuated the airport’It's Mental Health Awareness Week. Nikki and Emma take a deep-dive into the topic of anxiety and find out when feeling anxious can be positive and when it turns detrimental. Faris Khalifa talks about his experience and Stephen Buckley from Mind gives some suggestions on how to find your calm.
Model Rosie Viva talks about the year she was diagnosed with bipolar disorder after "hallucinating her way around London" and causing Stansted Airport to be evacuated.
PRESENTERS: Nikki Fox, Emma Tracey
RECORDED AND MIXED BY: Dave O'Neill
PRODUCERS: Keiligh Baker, Emma Tracey, Damon Rose
ASSISTANT EDITOR: Beth Rose
EDITOR...2023-05-1835 min
Inside Insights#46 - Super Bowl 57: The ads that scored major points this yearAdvertising experts Faris and Rosie Yakob, Co-founder’s of Genius Steals, and Kim Malcolm, Director of Product Marketing at Zappi, share their reactions to this year's Super Bowl ads, what made some brands score major points with consumers and others fumble in the red zone.
Want more? Check out our complete learnings from this year’s big game here 👉 https://bit.ly/3E8kT5V
(Previously live streamed Monday after the Super Bowl)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2023-02-151h 01
Grow OpE15 How to Enhance your Creativity, Faris and Rosie YakobFaris and Rosie Yakob, founders of Genius Steals & the School of Stolen Genius, have been living on the road for almost 10 years now. And along the way, they’ve picked up a thing or two on creativity. So today’s show is entitled, top 5 tips to enhance creativity from a nomad (even if you’re not one yourself)2022-06-0738 min
Your Career GPSEp. 46: Scenic Stop: Year 1 Reflections and LessonsOne year after it's launch Brad Minton and Cassie Spencer take time in this episode to pause and reflect on the positive experience of the podcast, the incredible people they have been able to meet and highlight a few of their favorite episodes due to personal resonance.
Episodes Highlighted:
Ep. 9 Plugging In the Coordinates: Using A Holistic View To Build Your Career Map (Special Guest Nii Ato Bentsi-Enchill)
Ep. 20 Avoid The Middle Lane: The Audacity of Authenticity In Your Career (Special Guest Kyle Elliott)
Ep. 23 Quiet Power: Harnessing Introverted Strength In Yo...2021-10-0532 min
Think Inspired#8 - Stealing, Lego and AI NomadismThis week, Dhru was working remotely in the hills of Darjeeling, India and spoke with Rosie Yakob who is co-founder of the nomadic creative consultancy, Genius Steals. She and her partner Faris have been living nomadically (without a home base) since March 2013, travelling for clients and being inspired by the world in between engagements. She's collaborated with some truly iconic people and brands like Jay Z, Oreo, Coca-Cola, Gibson Guitars and her work has been recognised on stages such as Cannes Lions, CLIO and the Addy's. Asides from being a self-proclaimed advertising enthusiast, Rosie has a soft spot for...2021-08-231h 15
The Pop-Marketing PodcastPaid Attention & Pop Culture w/ Faris YakobFaris Yakob is the Co-founder of Genius Steals, a nomadic creative consultancy, that travels the world working with and chatting about ideas with agencies and brands like Coca-Cola, Facebook, TikTok & Activision. One of my favorite thinkers in the world of advertising, Faris brings an academic mind and an artist's curiosity into our commerce-driven profession of marketing strategy. We break down the relationship between brands & pop culture, explore America's "Mickey Mouse" strategy of cultural imperialism, discuss why brands have been so slow to integrate with gaming and the Zen of Fortnite. The 2nd edition of Faris' book "...2021-08-231h 01
The RebuildersRebuilding a Life and Career with Faris YakobFaris is award winning strategist, creative director, writer, public speaker and geek. He was advising on how to use the internet before most people knew it was there. He has spent two decades challenging the staus quo of the advertising and marketing industry and worked on some of the world’s greatest brands. He has spent time living in the UK, Sydney and New York before starting his own business in 2013. Alongside Rosie Siman Yakob, he is the co-founder of nomadic creative consultancy Genius Steals. http://geniussteals.co and the pair have lived nomadically since 2013.In his own...2020-09-2336 min
The Nomad Podcard & Beyond The TweetWhole 30 Day 27this is the end. don't be confused.2020-04-1308 minThe Nomad Podcard & Beyond The TweetWhole 30 Day 26Whole 30 Day 26 by Rosie & Faris2020-04-1219 minThe Nomad Podcard & Beyond The TweetWhole30 Day 24Whole30 Day 24 by Rosie & Faris2020-04-1208 minThe Nomad Podcard & Beyond The TweetWhole30 Day 23Whole30 Day 23 by Rosie & Faris2020-04-1212 minThe Nomad Podcard & Beyond The TweetWhole30 Day 22Whole30 Day 22 by Rosie & Faris2020-04-1215 minThe Nomad Podcard & Beyond The TweetWhole 30 Day 21Whole 30 Day 21 by Rosie & Faris2020-04-1217 minThe Nomad Podcard & Beyond The TweetW30 Day 20W30 Day 20 by Rosie & Faris2020-04-1213 min
Sound of SilenceSPECIAL: A collection of silences from ep. 1-10Due to restrictions in being able to record new episodes of the podcast a compilation of previous silences is being broadcast every other week.This week features all of the silences from episodes 1-10 featuring Sam Conniff, Charlotte Sills, Fred Deakin, Rosie & Faris Yakob, Rob Poynton, Michelle Morgan, Simon Cavicchia, Elizabeth Pick, Neil Mullarkey and Lucy Bellwood.Support the show2020-04-0718 minThe Nomad Podcard & Beyond The TweetWHOLE30 Day 19WHOLE30 Day 19 by Rosie & Faris2020-02-2815 minThe Nomad Podcard & Beyond The TweetWHOLE30 Day 18WHOLE30 Day 18 by Rosie & Faris2020-02-2716 minThe Nomad Podcard & Beyond The TweetWHOLE30 Day 17WHOLE30 Day 17 by Rosie & Faris2020-02-2618 minThe Nomad Podcard & Beyond The TweetWHOLE Day 16WHOLE Day 16 by Rosie & Faris2020-02-2611 minThe Nomad Podcard & Beyond The TweetW30 Day 15W30 Day 15 by Rosie & Faris2020-02-2008 minThe Nomad Podcard & Beyond The TweetWHOLE30 Day 14WHOLE30 Day 14 by Rosie & Faris2020-02-2009 min
The Nomad Podcard & Beyond The TweetWHOLE30 Day 13WHOLE30 Day 13 by Rosie & Faris2020-02-2000 minThe Nomad Podcard & Beyond The TweetWHOLE30 Day 11WHOLE30 Day 11 by Rosie & Faris2020-02-2000 minThe Nomad Podcard & Beyond The TweetWHOLE30 Day 10WHOLE30 Day 10 by Rosie & Faris2020-02-2000 minThe Nomad Podcard & Beyond The TweetWHOLE30 Day 9WHOLE30 Day 9 by Rosie & Faris2020-02-2000 minThe Nomad Podcard & Beyond The TweetWHOLE30 Day 8WHOLE30 Day 8 by Rosie & Faris2020-02-1800 minThe Nomad Podcard & Beyond The TweetWHOLE30 DAY 7WHOLE30 DAY 7 by Rosie & Faris2020-02-1800 minThe Nomad Podcard & Beyond The TweetWHOLE30 Day 6WHOLE30 Day 6 by Rosie & Faris2020-02-1800 minThe Nomad Podcard & Beyond The TweetWHOLE30 Day 5WHOLE30 Day 5 by Rosie & Faris2020-02-1800 minThe Nomad Podcard & Beyond The TweetWHOLE30 Day 4WHOLE30 Day 4 by Rosie & Faris2020-02-1800 minThe Nomad Podcard & Beyond The TweetWHOLE30 Day 3WHOLE30 Day 3 by Rosie & Faris2020-02-1800 minThe Nomad Podcard & Beyond The TweetWHOLE30 DAY 2WHOLE30 DAY 2 by Rosie & Faris2020-02-1700 minThe Nomad Podcard & Beyond The TweetWHOLE30 DAY ONEWHOLE30 DAY ONE by Rosie & Faris2020-02-1700 min
The Impossible Network071: Brain Health, Climate Action, and Our Collective Future.First up the Podcast We LovedDr David Perlmutter - On Ultimate Health So much insight on brain health here from Board-Certified Neurologist and Fellow of the American College of Nutrition Dr. David Perlmutter on Ultimate Health podcast as he covers stress and lack of sleep, the impact of the pre-fontal cortex and the amygdala on our wellbeing and what lifestyle choices trigger them to compete, The Western diet and inflammation, how to manage our digital experience using hisT.I.M.E. model, the positive health benefits of being in nature, and his 20 minute a d...2020-01-2403 min
The Impossible Network067: Weekly Digest - Storytelling, Polymaths, Internet Killers and Living Packaging Free.This Week’s Guest - Hunter Johansson Hunter Johansson, twin brother of actress Scarlett was born and raised in New York to an American Mother and Danish Architect Father, and a community activist grandmother. Hunter is on a mission to save lives through renewable energy and is in Puerto Rico as we send this dealing with the aftermath of this week's earthquake. (In part one) Hunter shares his experience of growing up in Manhattan, the values passed on to him by family, friends, and mentors, and finding his path and purpose in life. (In par...2020-01-1305 min
Inspiring Futures - Lessons from the Worlds of Marketing and AdvertisingFaris and Rosie Yakob- Global FuturesGlobal nomads since 2013, Faris and Rosie Yakob are a creative and strategic duo- who have served their time as creatives and strategic thinkers with the likes of MDC, McCann, and 360i. In a conversation that covers a lot of ground, we talk about a shrinking world- one that appears ever more similar, but how you need to dig deeper to unlock local differences, the rise of creativity as a response to the growth hacking plateau, tourism and the idea that the world is getting full because everyone wants to go to the same places, trashvertising, banks making m...2019-12-161h 04
Promote The Hell Out Of It!Rosie Yakob: Working with Jay-Z & Steve Stoute, the concept behind Genius/Steals & Digital Nomad tips!Absolutely loved having Rosie Yakob as my wonderful guest for episode 21! Rosie is Co-Founder of the nomadic creative consultancy Genius Steals, along with her husband and partner Faris; whom I had on the show earlier on in the year. Genius/Steals have helped build strategies and consult iconic brands such as Gibson, Coca-Cola, Google, The Guardian and more; so you instantly know it's worth paying attention to this conversation.Full-time nomad, strategist, speaker & incredible human being. Rosie began her career working with hip hop legends Jay-Z and Steve Stoute at their entertainment branding company, developing non-traditional ways fo...2019-09-261h 09
The Nomad Podcard & Beyond The TweetBeyond theTweet Episode 4 - Ethics and MotivationsBeyond theTweet Episode 4 - Ethics and Motivations by Rosie & Faris2019-09-1000 min
Promote The Hell Out Of It!Faris Yakob : What is the reality of Digital Nomad life and what are the benefits for employers?It was an absolute privilege chatting to Faris Yakob for episode 16! Faris is Co-Founder of the nomadic creative consultancy Genius Steals, along with his wife and partner Rosie. Genius/Steals have helped build strategies and consult iconic brands such as Gibson, Coca-Cola, Google, The Guardian and more; so you instantly know it's worth paying attention to this conversation.Full-time nomad, strategist, speaker & author of 'Paid Attention: Innovative Advertising for a Digital World'. Named one of ten modern day MadMen by Fast Company and one of the most respected planners in the world in The Planning Survey. Basically, Fa...2019-08-2255 min
Sweathead, A Strategy PodcastLiving Your Principles - Rosie Yakob, CofounderRosie Yakob runs the nomadic strategy and innovation consultancy Genius Steals. She moves around the world with her partner Faris doing strategy work and talks, and constantly contemplates their belief system and how to apply it to their lives outside of the New York agency world. We discuss their goals of working 20 hours per week, of not having an exit strategy, how they'd work on a project with very little time, the importance of creating space for yourself, and the value of patience.
You can find Rosie here https://twitter.com/rosieyakob and Genius Steals here http://geniussteals.co/
For...2019-07-2342 min
The Nomad Podcard & Beyond The TweetBeyond The Tweet Episode 3 - 7:16:19, 2.59 PMBeyond The Tweet Episode 3 - 7:16:19, 2.59 PM by Rosie & Faris2019-07-1600 min
The Nomad Podcard & Beyond The TweetBeyond The Tweet Episode 2Beyond The Tweet Episode 2 by Rosie & Faris2019-07-1000 minSweathead, A Strategy PodcastStrategy Upon A Strategist (ZeeMELT) - Walk And Talk, Central ParkA quick look at the ZeeMELT Conference in Mumbai this week just after I arrived back in NY. It includes a brief summary of talks by Faris & Rosie, Laura Bambach, Vicki Ross, Dave Trott, Kate O’Neill, Mr Sodhi, Samuel Scott, Fernando Machado, Rodger Beekman, Gerardo Mazzeo, JP Hanson and Wiemer Snijders. Complete with at least 200 mistakes and mispronunciations. Shout-outs to Payal, Sanika, Tushar, and Animesh for hanging out and to the Kyoorius crew for bringing us out - Rajesh, Anant, Pakhi, Nupur. P.S. My currency conversion was horribly wrong - where I mention $800 it’s closer to $8
For more...2019-06-0157 minThe Nomad Podcard & Beyond The TweetGreat Balls of Fire Ants: Nomad Podcard From BrazilGreat Balls of Fire Ants: Nomad Podcard From Brazil by Rosie & Faris2019-05-2800 min
The Nomad Podcard & Beyond The TweetMicheladas & MonkeyTown - Nomad Podcard Season 2 Ep One Mexicothe podcard returns with a mexico episode!2019-05-0500 min
The Nomad Podcard & Beyond The TweetBeyond The Tweet Episode OneFaris and Tom tweet A LOT. They often have *ahem* debates about what current events mean to the advertising industry and beyond.
Beyond The Tweet gives them more than 280 characters. It's an experiment in polite, informed debate, because Twitter doesn't encourage that.
Rosie Yakob introduces topics unseen for Faris and Tom to argue about...2019-03-3000 min
Shiny New Object - a Marketing PodcastGeniusSteals.co / Faris and Rosie Yakob / CRISPR“Saying you are “busy” is a humble brag and a mental illness at the same time.” This quote is from my interview with Rosie and Faris Yakob this week on the #ShinyNewObject podcast. Rosie and Faris run the “nomadic creative consultancy” Genius Steals that “advise creative businesses about their businesses.” But the real creativity is their lifestyle - they don’t have a home. They have spent the last five years wandering the planet helping creative businesses refine their propositions travelling from country to country following the work. Their capacity to wrap up an insight into a soundbite i...2018-11-0259 min
Real FamousS4E16 with Gareth Kay, Faris Yakob, & Rosie YakobOn this season finale of Real Famous, we have a conversation with Rosie Yakob, Faris Yakob, and Gareth Kay. Rosie was a Senior Social Strategist at Cake, led social strategy at Saatchi NY, and was also a Senior Strategist at 360i. Faris was the Chief Innovation Officer at MDC Partners, the EVP, Chief Technology Strategist at McCann, and is the author of Paid Attention. Together, they are the brains behind the consultancy Genius Steals. Gareth was the head of planning at Modernista!, the Chief Strategy Officer of Goodby, and the founding partner of Zeus Jones SF. He is now a...2018-09-131h 43
This Way UpEpisode 4 - Rosie YakobIn this episode, I talk to the amazing @rosieyakob. Rosie is a strategist and together with husband Faris Yakob (@farisy) they form the company Genius Steals, a strategy and innovation consultancy. What makes Rosie’s story so unique is that she is a nomad. Rosie and Faris left their last permanent home in New York 5 years ago to travel the world, working with leading brands and agencies on various projects for just a few weeks at a time before jetting off to a new location, soaking up different cultures as they go. We talk about the various roles Rosie mastered as...2018-08-0752 min
Sound of SilenceEpisode 4: Rosie and Faris YakobThis episode's guests are Rosie and Faris Yakob. Rosie and Faris are world renowned writers, speakers and workshop facilitators and together co-founded the nomadic strategy and innovation consultancy Genius Steals. They have been living on the road, out of office, since March 2013. Recorded in Shoreditch, LondonSupport the show2018-07-3102 minThe Nomad Podcard & Beyond The TweetTsunami Escape RoutesA Podcard From Krabbi and Kerela [Nomad Podcard Episode 4]2017-08-2500 min
Disruptor SeriesRosie and Faris Yakob are "Disrupting Brands"If you combined gypsies, intellectuals and a dash of a rock 'n' roll band on tour, you just might come up with Rosie and Faris Yakob. They are the disruptive masterminds of the itinerant pop culture and brand consultancy called, "Genius Steals." We took advantage of their moment in New York City to have a chat about the present and future of business, brands and a whole lot more.
Credits
Host - Rob Schwartz
Intro/Outro Voiced by Theresa Howard/Sophia Barnett
Executive Producer - Sean Riojas
Audio Engineer/Sound Design...2017-07-1754 min
The Nomad Podcard & Beyond The TweetThe News is Not The World- The Nomad Podcard Episode 32017-04-0300 minThe Nomad Podcard & Beyond The TweetWish You Were Here.A Podcard from Goa and Hampi2017-02-2200 minThe Nomad Podcard & Beyond The TweetWherever You Go, There You Are.A Podcard from Mumbai2017-02-0400 min
Anna Faris Is UnqualifiedRosie O'DonnellAnna and producer/co-host Sim Sarna welcome the one and only Rosie O'Donnell! Join Anna and Rosie for a hilarious discussion about their awkward celebrity encounters, kissing Allison Janney, and how Rosie became close friends with Madonna at the height of her fame when the two filmed “A League of Their Own.” Then, in a surprise twist, Rosie takes a call from the supremely talented Aubrey Plaza (Parks and Rec). Aubrey shares how Rosie’s biography gave her the courage to become a Hollywood actress, and ultimately changed her life forever. Anna and Rosie also help a female liberal arts studen...2015-12-011h 07
The Unmistakable Creative PodcastFinding The Work That’s In Your Heart with Faris and Rosie YakobWhen Faris Yakob proposed to his wife Rosie, he also suggested they quit their jobs and travel the world. The result has been a 98 week journey of creating work that’s in their heart, and the formation of their business, Genius Steals. Episode HighlightsDoing the things that are interesting, fun and profitable Lessons in branding from working with Jay Z How being good at being you makes you irreplaceableLearning how to find your superpowers and push edgesLessons from the world of Maxim magazineApplying creative constraints to do your best wo...2015-02-1800 min