Shows
The Therapy Business PodcastGet Marketing Clarity with Ross HerosianMarketing overwhelm is one of the biggest challenges for small business owners, creating a "marketing fog" that leads to analysis paralysis. Ross Herosian, founder of Tricycle Creative, shares his proven methodology for helping entrepreneurs cut through the confusion and develop effective marketing strategies.• Using the "Flats and Fixes" framework to identify and solve the three most common marketing challenges• Why marketing to everyone means you effectively reach no one• The importance of customer clarity in creating targeted messaging that resonates• Understanding your actual brand beyond just having a logo• Developing a strategic content plan that...2025-07-0232 minThe Therapy Business PodcastTherapy Business Gems: Year One HighlightsWe celebrate one year of The Therapy Business Podcast by revisiting the most valuable and impactful clips from our most downloaded episodes. These highlights provide concentrated wisdom on marketing, finance, scaling, and creating freedom in your therapy practice.• Ross Herosian explains how all marketing is content, including your therapy services themselves• The Profit First system transforms practice finances using five key accounts• Katherine Parnell shares strategies for maintaining culture when scaling to multiple locations• Richard Walsh discusses escaping the "owner's prison" many practice owners find themselves inIf your practice needs help get...2025-03-2617 minThe Therapy Business Podcast[Replay] Marketing Your Therapy Practice with Ross HerosianWe're replaying one of our most downloaded episodes from 2024!Unlock the secrets to effective marketing for therapy practices with insights from our guest, Ross Herosian of Tricycle Creative. Ross brings his expertise as a marketing coach to the table, offering invaluable guidance to solopreneurs and small business owners who find themselves in unfamiliar territory. Discover how Ross acts as the "training wheels" for practice owners, helping them navigate the complexities of marketing to attract the right clients and ensure their practices not only survive but thrive.Meet with one of our coaches2025-01-0145 min
Healthcare HeartbeatBest of Healthcare Heartbeat 2024
In this episode of Healthcare Heartbeat, a podcast produced by Avant Healthcare Professionals host Ross Herosian chats with a very special guest…podcast producer Kat Blanco! Ross and Kat reflect on the first year of Healthcare Heartbeat while sharing the best clips from 2024! Tips on starting your USRN journey, the endless opportunities nurses have in the US, info on English exams, the US visa bulletin and so much more!
FULL EPISODE HERE: https://open.spotify.com/episode/2uYS5UgipUxhzZjL0X8wEN?si=6e77dfe48e1e49cf
CHAPTERS:
...2024-12-2026 minHealthcare Heartbeat25 Years of Recognizing Nurses with the DAISY FoundationIn this episode of Healthcare Heartbeat, a podcast produced by Avant Healthcare Professionals host Ross Herosian chats with DAISY Foundation co-founder Bonnie Barnes. Bonnie with her husband Mark founded the DAISY Foundation 25 years ago as a way to recognize and celebrate nurses. Learn about how the loss of their son inspired their mission, why nurse recognition is important and what the DAISY Foundation has in store for the future.
#usrn #daisyfoundation #thankanurse
CHAPTERS
00:00 Intro
01:52 What is the DAISY Foundation
08:45 The impact of gratitude and recognition
10:35 Evolution of the DAISY Foundation
14:34 DAISY Award Benefits
18:28 How to recognize a nurse...2024-11-2638 minHealthcare HeartbeatHow Avant Changed My Life: Jonilo's Story
In this episode of Healthcare Heartbeat, a podcast produced by Avant Healthcare Professionals host Ross Herosian chats with US-RN Jonilo. He's an Avant success story! Hear about how he heard about Avant, how he applied and how the Avant process changed his and his family life forever. He also has some advice for those who want to achieve their American Dream.
CHAPTERS
00:00 Intro
02:00 How did Jonilo's US-RN journey start?
05:47 Avant is NOT too good to be true
08:41 How Jonilo's Life Changed
11:01 What was being in the Nars Joni Documentary like?
13:48 Returning to the Philippines for the first time
15:56 Sharing...2024-10-1525 minHealthcare HeartbeatHow to Read a U.S. Visa Bulletin
On this episode of Healthcare Heartbeat, a podcast produced by Avant Healthcare Professionals, host Ross Herosian is joined by Avant's Immigration Director, Saloni Kaul to break down the US Visa Bulletin. What is it, how to read it, and what does retrogression mean for you as a healthcare professional, all these questions and more are answered in this episode!
Find every month's visa bulletin here:
https://avanthealthcare.com/blog
IN THIS VIDEO:
CHAPTERS
(0:00) Intro
(02:10) What is the Visa Bulletin
(07:27) EB-3 Visas
(09:29) Reading a Visa Bulletin
(12:42) What is retrogression
(17:59) Where is my country on the visa bulletin?
(19:19) What does "C"...2024-09-0431 minThe Therapy Business PodcastConvert More Clients From Your WebsiteReady to transform your therapy practice website and attract more clients without getting bogged down by design complexities? In this episode we reveal five essential strategies for making your site more client-centric and effective. Don’t miss out on these actionable tips to enhance your online presence and grow your practice!Ross Herosian with Tricycle CreativeCreating Your Brand EpisodeMeet with one of our coaches*Intro/outro song credit:King Around Here by Alex Grohl2024-07-3121 minThe Therapy Business Podcast3 Simple Tasks That Will Save You MoneyReady to transform your therapy practice into a thriving, efficient, and profitable business? This episode promises to arm you with essential strategies to streamline your operations and boost your bottom line. Ross Herosian from Tricycle Creative joins me as we explore ways to get rid of wasteful spending, generate more revenue and improve your marketing efforts. We dive deep into balancing expense management with revenue generation, proving that while costs can only be cut so much, opportunities for increasing revenue are limitless. And yes, we keep things light with humorous tales – like budgets for whoopee cu...2024-07-2442 minHealthcare HeartbeatDriving Sustainability in Healthcare: Avant's Global ImpactOn this episode of Healthcare Heartbeat, a podcast by Avant Healthcare Professionals host Ross Herosian chats with Christina Khan about one of Avant's newest programs: Global Impact! Global Impact's goal is to promote sustainable healthcare in the regions from where our USRNs come from. You'll learn about Avant's "Dream Become Inspire" Nurse Scholarship, and other various community programs made possible by Global Impact.
Want to get involved? visit avanthealthcare.com/globalimpact
#nursescholarship #sustainablehealth #usrn
CHAPTERS
(0:00) Intro
(01:03) What is Global Impact?
(02:32) Dream Become Inspire Nurse Scholarship
(04:03) Community Programs
(06:49) Meeting Scholarship Recipients
(08:25) What's Next
(10:19) Scholarship Requirements
(15:34) How to Get...2024-07-1718 minHealthcare HeartbeatIELTS & TOEFL: Everything You Need To KnowNote: The Avant English Program (AEP) has officially been discontinued. We are no longer offering English language support or review programs. For questions about English-language requirements for VisaScreen, visit: https://www.trumerit.org/services/certification/visascreen-visa-credentials-assessment/ On this episode of Healthcare Heartbeat, a podcast by AvantHealthcare Professionals Host Ross Herosian sits down with Avant EnglishProgram Manager Jennifer Rives to talk about the two most popular English exams:IELTS and TOEFL. EVERYTHING you need to know: test times, costs, pros and cons areright here in this episode! (00:00) Int...2024-06-1253 minHealthcare HeartbeatThe DAISY Foundation: Honoring Nurse Educator Rachel ClarkOn this episode of Healthcare Heartbeat, a podcast by Avant
Healthcare Professionals Host Ross Herosian sits down with Clinical Instructor
and Avant’s first corporate nurse to win a DAISY award Rachel Clark. Rachel
talks about winning her first DAISY award and why she loves being a nursing
instructor.
Have a compelling story of a nurse going above and beyond in
the name of care? Nominate them here: https://www.daisyfoundation.org/daisy-award/thank-your-nurse-nomination
(00:00) Intro
(01:05) Meet DAISY Winner Rachel Clark
(03:32) Message from Rachel’s Nominator
(06:00) From Bedside to Educa...2024-05-0815 minHealthcare HeartbeatThe DAISY Foundation: Celebrating Nurses with the DAISY AwardOn this episode of Healthcare Heartbeat, a podcast by Avant Healthcare Professionals host Ross Herosian sits down with Clinical Education
Manager and DAISY Committee member Elizabeth Wren and talks about the DAISY
Foundation. Learn about how the foundation was started and how to nominate a
nurse for the prestigious DAISY Award.
Have a compelling story of a nurse going above and beyond in
the name of care? Nominate them here: https://www.daisyfoundation.org/daisy-award/thank-your-nurse-nomination
(00:00) Intro
(01:19) Meet Elizaberh Wren
(03:20) What is The DAISY Award?
(11:03) Avant’s DAI...2024-05-0118 minHealthcare HeartbeatWhat is Avant, How to Apply and What Avant Does to Prepare USRNsIn this mini edition of Healthcare Heartbeat, a podcast by Avant Healthcare Professionals host Ross Herosian showcases some of the most informative clips from the first quarter of 2024! Avant’s mission, how to apply and how Avant sets up USRNs for success all covered in this episode!
(00:00) Intro
(00:26) What is Avant Healthcare Professionals?
(01:59) Applying to Avant
(03:00) Being Yourself
(03:55) Documents You’ll Need
(05:02) How Avant Prepares You
(07:51) Outro
Are you a healthcare professional interested in working in the United States? 🩺
Ava...2024-04-2509 minThe Therapy Business PodcastMarketing Your Therapy Practice with Ross HerosianMost practice owners have stumbled through the maze of marketing, often feeling like they're navigating without a map. This episode promises a wealth of actionable advice designed to attract more clients and amplify your practice's success. Owner of Tricycle Creative, Ross Herosian, shares how to establish a clear marketing plan, utilize 'push' and 'pull' strategies effectively, and use content creation to grow your therapy practice. Tricycle CreativeMarketing Clarity PodcastPermission Marketing by Seth GodinOur Profit Coaching program is enrolling new practices now. We specialize in h...2024-04-2445 minHealthcare HeartbeatSimilarities + Differences for international nurses working in U.S. with Adam KlessOn this episode of Healthcare Heartbeat, host Ross Herosian and Vice President of Clinical Operations at Avant Healthcare Professionals, Adam Kless examine the similarities and differences in international nursing and how Avant bridges those gaps for our nurses to prepare them for their career as a registered nurse in the USA.
(0:00) Intro
(03:23) Patient Care
(06:38) Ethics
(09:26) Medicinal Administration
(12:28) Regulatory Bodies
(15:09) Scope of Practice
(17:40) Healthcare Systems
(20:00) Career Paths for Nurses
(26:54) How Avant Prepares Nurses2024-03-1937 min
Marketing CLARITY Podcast5 Things To Remove From Your Website, Unhelpful Google Update, + AI Tools For PodcastersTricycle Creative's Ross Herosian is joined by money coach Craig Dacy (https://craigdacy.com/) to discuss renewed discussion about a potential ban on TikTok, Meta's hidden ad fees if you use their iOS app, and Google's update aimed at reducing unhelpful content. They also discuss five things you should remove/update on your website. (19:16)Finally, Ross opens up the digital marketing toolkit and shares a platform that helps podcasts create marketing assets from their show audio/video. (32:03) 🔗 Mentioned In This Show:https://www.orbitmedia.com/blog/remove-from-your-site/ https://www.toastyai.com/https://www...2024-03-1843 minHealthcare HeartbeatHow to Become a USRN: A Step-By-Step Guide For International NursesOn this episode of Healthcare Heartbeat, host Ross Herosian and Senior Manager of Global Development Sara Rose Tamir walk through the step by step process of becoming a USRN through Avant Healthcare Professionals. How to apply, immigration, NCLEX, placement, clinical and cultural transitions, all this and more on this episode of Healthcare Heartbeat!
(0:00) - Welcome & Meet Sara
(03:39) Step 1: Apply Online
(08:04) Step 2: Interview
(15:53) Step 3: Offer and Docs
(23:22) Step 4: Licensure & NCLEX
(29:34) Step 5: Green Card
(34:19) Step 6: Arrival and Training
(37:43) Step 7: Beginning Work
(40:37) Enjoying your...2024-02-1643 minMarketing CLARITY PodcastGenerational Preferences In StorytellingMarketing Coach Ross Herosian opens this episode talking about recent developments in digital marketing - Twitter's new name, the launch of Threads, and GA4.Next, he explores the storytelling preferences on various demographic cohorts like Baby Boomers, Gen X, Millennials, and Gen Z. Finally, he closes it out by sharing a useful productivity tool from his Digital Marketing Toolkit.📽️ Try Ecamm Live For Mac Free For 14-Days============= Did you enjoy this podcast? Please consider leaving a short review on Apple Podcasts (or wherever you listen). It takes less than 60 secon...2023-08-1826 minMarketing CLARITY PodcastA "hack" to convert videos to blogs, Wave's social calendar tool, TikTok Talk, + texting for work rantMarketing and content coach Ross Herosian is joined by Craig Dacy (money coach) to discuss a time-saving method of converting videos to blog posts , Wave Video's social content tool, the TikTok hypocrisy, and why Ross doesn't like to text for work.💵 Craig Dacy Money Coach For Service-Based BusinessAre you stressed about payroll? Unclear on your numbers? Want to pay yourself more? Book a call or go to craigdacy.com to learn more.============= Did you enjoy this podcast? Please consider leaving a short review on Apple Podcasts (or wherever you lis...2023-03-2544 minMarketing CLARITY PodcastPaid Verification: Is This The End Of Social Media?Marketing and Content Coach Ross Herosian is joined by Craig Dacy to discuss how the introduction of paid verification on social media platforms may be a sign of the end for these platforms. We discuss why people are turning to verification as a way to get ahead and how it could be leading to a more unequal system where only those who can afford it have access to certain privileges. We also examine what could happen if the trend continues and how it could lead to the demise of social media as we know it. ============= D...2023-03-0132 minMarketing CLARITY PodcastWebsite FAQ's, SEO Confusion, + "Working With Us" Guide Walkthrough with Wicky DesignIn this episode, marketing coach Ross Herosian sits down with a member of his Marketing CLARITY Community - Mark Crowell. Along with his wife Barbara, Mark runs Wicky Design – a Wordpress design and development company. We talk about his transition from a corporate job to entrepreneur, the most common questions he gets from people looking to create their website, and we’re going to go through their “Working With Wicky Design” document which made me love not only what they do, but how they do it. Learn more about Wicky Design - https://wickydesign.com/...2022-05-1553 min
Marketing CLARITY PodcastSEO Content Creation Made Easy with TopicHost, Ross Herosian, introduces Nikhil Aitharaju, co-founder of Topic. SEO and informed content creation is no longer a struggle when one is introduced to Topic, a simple tool that uses AI to guide you to create relevant content for your business or product marketing. Did you enjoy this podcast? Please consider leaving a short review on Apple Podcasts (or wherever you listen?? It takes less than 60 seconds, and it really makes a difference in helping me to attract guests. I also love reading reviews!For show notes and to listen online: https://www.tripodpodcast.com...2021-05-3127 min