Shows
Your Consulting Business PodcastTired Consultant, Flat Messages? How to Put Your Real Energy Back into Your WorkIn this episode, I sit down with Ross O'Lochlainn, a mechanical engineer turned creative coach, to discuss how seasoned professionals can bring more energy and excitement to their written communication. We explore strategies for more effective communication, ensuring your expertise truly resonates. This conversation offers valuable insights into enhancing your communication skills. Explore Ross's world with this useful resource: https://conversionengineering.co/hook-frames (10 Energizing Hook Frames free download) More about Russell, Visit: https://russellpearson.com SUBSCRIBE for more videos like this one. ▶️ Secret Work...
2026-02-1854 min
Super Obvious with James TuckermanHow to Write Better Offers with Ross O'LachlainnLet’s be real: most offers are vague, boring, and totally forgettable. But not anymore. In this power-packed episode from the B2B Scale Summit 2025, we sit down with Ross O'Lochlainn from Conversion Engineering to break down the anatomy of an offer that actually converts.If you're a course creator, coach, consultant or expert, this is your blueprint for building offers that land and sell, using structure and psychology—not sleaze.Ross shares:✅ The 3 essential P’s of a winning offer: Promise, Product, Proposition✅ Why vague valu...
2025-08-0658 min
The Copywriter Club PodcastTCC Podcast #439: Better Offers with Ross O’LochlainnA lot of copywriters want to expand their businesses beyond client work. But what does it take to do that? How do you come up with a new offer? And how do you test whether your audience actually wants it? Ross O'Lochlainn is my guest for the 439th episode of The Copywriter Club Podcast. He shares what it takes to come up with and validate a new offer. We also talked about how he found his first clients (and idea that works today) and how A.I. is affecting marketing and a lot more. Click the play button below, or sc...
2025-03-181h 07
The Smart Downloader - Latest Products Reviews & TipsRoss O’Lochlainn – The Studio Ticket – Free Download CourseRoss O’Lochlainn – The Studio Ticket – Free Download Course Learn how I sell access to client workshops to create customers, attract new clients, and rapidly test offers in only …
The post Ross O’Lochlainn – The Studio Ticket – Free Download Course appeared first on The Smart Downloader - Real Honest Reviews & Exclusive Bonuses For Download.
2025-03-1503 min
Great New Courses - Online eLearning With The Best CoachesRoss O’Lochlainn – The Creative Mofo Bundle – Free Download Black Friday CoursesRoss O’Lochlainn – The Creative Mofo Bundle – Free Download Black Friday Courses Get All My Core Systems Designed To Help You Become A Creative MF & Get Paid $35k/mo to...
2024-12-0602 min
Conscious Millionaire ShowRoss O'Lochlainn: How to Write Authentically Using AIWelcome to the Conscious Millionaire Show. World's #1 Conscious Business Podcast for Entrepreneurs, Founders and CEO's who want to unlock their potential to grow profits and increase impact.. Discover how to use your mind's potential and consciousness to maximize business growth... https://consciousmillionaire.com/ Now in our 11th Season with 100 Million Listeners in 190 countries. Inc Magazine "Top 13 Business Podcasts" Join Host, JV Crum III, JD, MBA, MS Psychology, serial entrepreneur, successful exits, 34x #1 best-selling author, speaker, coach, for his interview and solo podcasts. Want to accelerate and scale your business? ...
2024-11-2546 min
Making Majik Podcast with Bradley Morris from Majik MediaThe Tao of Creative Mother F*kery [Ross O'Lochlainn]In this episode of the Making Majik Podcast, I’m thrilled to welcome back Ross O’Lochlainn, the “Conversion Engineer,” to dive into a topic that’s sure to spark your creativity: Creative Motherf*kery. If you’re an entrepreneur, coach, or creator tired of cookie-cutter strategies and craving a way to stand out in the noisy online space, this conversation is for you.
Bradley and Ross have a lively conversation around their philosophies of merging art and business to create authentic, remarkable work that not only makes money but also feeds your soul. Together, we explore how to infuse your unique...
2024-11-1841 min
Course Lab: Lessons from Successful Online Course CreatorsTransform Course Success Without Launches (Ross O'Lochlainn)Special "business revenue leak checklist" offer, free at http://www.mrse.co/leak.Success is built on lasting relationships and adaptive strategies. Using his new year-long course program as an example, Ross O'Lochlainn delves into client retention, personalized coaching, and sustainable business growth, emphasizing the power of iterative course creation and long-term engagement.Ross O’Lochlainn is the Founder and CEO of Conversion Engineering and author of Open Every Day.In this episode, Ari, Abe, and Ross discuss:Ross's program and its structureLong-term client engagement and retention philosophy in coaching programsThe im...
2024-10-2833 min
Marketing The InvisibleHow to Move Away from the Launch Model and Make Your Business Open Every Day – In Just 7 Minutes with Ross O'LochlainnWhy you've got to check out today's episode:Learn to move away from traditional, high-pressure launch models to a more consistent and reliable marketing approach.Gain insights into conversion engineering and how to apply systematic processes to marketing.Discover how to utilize Dean Jackson’s nine-word email to re-engage with leads to help you see immediate improvements in your marketing efforts.Resources/Links:FREE: Get the exact Offer Doc template that’s sold over $1.37mil of premium offers without launches (or sales calls). click here...
2024-10-2410 min
My Business Playbook443: Launches vs. Evergreen: Finding the Best Fit for Your Business with Ross O'LochlainnIn this episode, I chat with Ross O'Lochlainn about how to move away from the exhausting launch model and create a business that generates consistent revenue. Ross shares practical strategies for making regular offers, avoiding burnout, and structuring your business for sustainable growth.You'll Learn:Why the traditional launch model isn’t sustainable for most creatives—and what to do instead.How to create consistent revenue streams without burning out.The importance of making offers regularly and why it's key to your business growth.How to balance creativity with business needs, so you’re doi...
2024-10-211h 08The Smart Downloader - Latest Products Reviews & TipsRoss O’Lochlainn – The Lead Refinery – Free Download Course – Conversion EngineeringRoss O’Lochlainn – The Lead Refinery – Free Download Course – Conversion Engineering Download The System, Templates & Email Sequences To Generate Automatic Lead Flow & Refine Them Into …
The post Ross O’Lochlainn – The Lead Refinery – Free Download Course – Conversion Engineering appeared first on The Smart Downloader - Real Honest Reviews & Exclusive Bonuses For Download.
2024-07-2805 minThe Smart Downloader - Latest Products Reviews & TipsRoss O’Lochlainn – Offer Engineering – Free Download CourseRoss O’Lochlainn – Offer Engineering – Free Download Course Learn Our Exact System & Templates That I Use To Create Premium Offers That Convert Without Sales Calls (Or Launches)! …
The post Ross O’Lochlainn – Offer Engineering – Free Download Course appeared first on The Smart Downloader - Real Honest Reviews & Exclusive Bonuses For Download.
2024-06-2304 min
Enter The Arena5. Ross Bolger - " I had 5 or 6 Full D1 Scholarships almost overnight..."Ross Bolger is the current Punter/Kicker for Idaho State, who play in the Big Sky Conference in NCAA Division I Football Championship Subdivision. He’s the first player to receive a full kicking scholarship through the Leader Kicking program, and is coached by Tadhg Leader.
Hailing from Killeshin, Co. Laois, Ross comes from a GAA, Boxing and Rugby background. In 2022, Bolger went viral on twitter after a video emerged of him kicking perfectly off his Left and Right foot during a college tryout in the US, leading to multiple D1 scholarship offers.
Enter The Arena is a series podcast ho...
2024-02-0241 min
Making Majik Podcast with Bradley Morris from Majik MediaHow My Business Survived When I Left The Matrix7 Years ago after my son was born, I left social media. Want to know what happened to my life and business after leaving? Want to learn some of the most valuable lessons I learned about life, community building, marketing and relationships; which have allowed me to increase my revenue year-after-year since leaving social. This session was graciously hosted by Ross O'Lochlainn at Conversion Engineering (https://conversionengineering.co).
DOWNLOAD THE BIZ WIHTOUT SOCIAL PDF
https://majikmedia.com/pdf
SIGN UP FOR THE "TEACH 2024" WORKSHOP (DEC 20th)
https://majikmedia.com/teach-2024
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https://MajikMedia.com/Flagship-Training
JOIN...
2023-12-151h 01
Making Majik Podcast with Bradley Morris from Majik MediaWhy I Offer FREE Coaching On Fridays?Learn about the the surprising success that came from my "Free Coaching Fridays Experiment." Learn how I have time to be offering free coaching and why offering free laser-focused coaching sessions has become a powerful strategy for making connections with my audience. Dive into the intentions behind the experiment, the responses to skepticism, and the positive outcomes that exceeded expectations.
Speaking of Upcoming Workshops:
I have three workshops left before the year is over. Sign up below.
Thriving in Business Without Social Media
Hosted by Ross O’Lochlainn on Thursday, December 14th, 1-2pm PT
[Sign Up at https://majikmedia.com...
2023-12-0806 min
Thrive LouD with Lou DiamondRoss O'LochlainnRoss O’Lochlainn is a former engineer-turned-marketing strategist who runs Conversion Engineering — a company that helps education entrepreneurs sell more programs without relying on the launch model through his proprietary Open Every Day System. Listen in as Ross shares his story, his engineering upbringing, his marketing mindset and his brilliance with Lou on Thrive LouD. ***CONNECT WITH LOU DIAMOND & THRIVE LOUD***
2023-11-1637 min
Making Majik Podcast with Bradley Morris from Majik MediaImagine Never Having To Launch Again & Make More Money (with Ross O’Lochlainn)I had an inspiring, refreshing and insightful discussion about marketing with my guest, Ross OLochlainn. Ross, a former engineer turned marketing strategist, runs Conversion Engineering, a company dedicated to helping education entrepreneurs sell their programs more effectively without relying on the exhausting launch model.
The central theme of the discussion revolves around the idea that marketing should feel good and right for both marketers and their audience. Ross emphasizes that while many marketing strategies work effectively, they must align with a marketer's style, intended lifestyle and be sustainable. The conversation explores the importance of finding a marketing approach that doesn't lead...
2023-09-2942 min
Making It: How Coaches, Consultants, and Creators Build for SuccessOn the Level (Ross O'Lochlainn)Special "Business Revenue Leak Checklist" offer free at http://www.mrse.co/leak.Welcome to Making It! This weekly show explores the lives and stories of entrepreneurs as they share their unique perspectives on their success and the path to making it.Ross O'Lochlainn is the Founder and CEO of Conversion Engineering and author of Open Every Day. “Think where you’re naturally gravitating — because if you find that thing fascinating and motivating, it’s just a ridiculous competitive advantage to have over other people.” – Ross O’LochlainnRos...
2023-09-2215 min
Business Growth LabMarketing Your Business Like a Pro with Ross O'LochlainnIn today's cutthroat business world, having a strong marketing game can make all the difference between a company barely making it and one that's thriving. But let's face it, marketing is no walk in the park. It's a complex art that demands a keen grasp of consumer behavior, staying on top of market trends, and knowing how to make the most of different marketing avenues.In this episode of Influence by Design, we discuss how a good marketing strategy can make all the difference in a thriving business with marketing buff Ross O'Lochlainn. Ross is known as the "conversion...
2023-07-1048 min
The Speaking Club: Mastering the Art of Public SpeakingLive Well and Make Sales Every Day with Ross O'LochlainnRoss O'Lochlainn is a former engineer-turned-copywriter who has blended his talent for problem solving and building systems with his ability to engage an audience with his storytelling flair. The result of this combination is a new way of looking at marketing that is getting incredible results. Ross was so confident in his model that he built his entire business by getting paid on results rather than charging up-front fees – which is something that is very unusual. Today, his company Conversion Engineering is like an oasis in the desert of burnt out business owners, wh...
2023-05-121h 28
Blowing UpOpen Every Day (Ross O'Lochlainn)Special "Business Revenue Leak Checklist" offer free at http://www.mrse.co/leak.Ross O'Lochlainn, a marketing specialist and CEO of ConversionEngineering, merges his engineering background with his creative side to analyze marketing data and propose solutions to help education entrepreneurs and course creators sell their programs all year long, rather than just during high-cost, high-stress launches. Hosts Linda Claire Puig and Ari Iny explore with Ross how to harness the power of data to “blow up” your business, balance your income flow and sell without the launch model.
2023-05-0322 min
The Modern Consultant#6: The Conversion Framework That Grew His Client From $13,000/mo. to $202,000/mo w/ Ross O’LochlainnKey Takeaways:[4:47] – Who is the man behind Conversion Engineering?[15:40] – Ross shares the appeal of applying engineering to human psychology and marketing[21:22] – How did Ross make the shift from engineering to marketing?[27:39] – Knowing everything now, what would Ross tell himself if he could go back in time?[32:44] – Ross discusses the Offer Cube[36:55] – How did Ross come up with the Conversion Engineering Model?[48:12] – What books assisted Ross in his consulting journey?[59:51] – How do you incorporate the Conversion Engineering Model into your business?[1:10:32] – How do you find the right people for your business?[1:18...
2023-04-251h 31
Profit For CoachesOpen Every Day - with Ross O'LochlainnThose of you who love it when I have these episodes that you get to really geek out and dig into the business side of coaching and the nitty gritty of what makes the business work, you are going to love this episode. Hi there. I'm Jos Willard, host of Profit for coaches, and on today's episode, we're talking with my buddy Ross O'Lochlainn.Ross is a former engineer turned conversion strategist and coach, which means he's got that engineering kind of brain and he's managed to turn it into a coaching tool. He's developed a proprietary conversion system called...
2023-04-2055 min
Financial Freedom Secrets Show - The 7 Figure Business Owner PodcastRos O'Lochlainn - Creating a Sales System That Generates WealthAn impactful product launch not only introduces a new product to the public but also highlights the company and its other offerings. Furthermore, engaging in a transformative dialogue with potential customers is crucial to ensure that the product being offered is the best fit for their needs. The challenge, however, is developing a system that is both efficient in terms of time and cost. How can we create such a system? In this episode, I have a fascinating conversation with Ross O'Lochlainn, the CEO of Conversion Engineering. With his background as an Engineer, Ross has a unique...
2023-02-2629 minFinancial Freedom Secrets Show - The 7 Figure Business Owner PodcastRos O'Lochlainn - Creating a Sales System That Generates WealthAn impactful product launch not only introduces a new product to the public but also highlights the company and its other offerings. Furthermore, engaging in a transformative dialogue with potential customers is crucial to ensure that the product being offered is the best fit for their needs. The challenge, however, is developing a system that is both efficient in terms of time and cost. How can we create such a system? In this episode, I have a fascinating conversation with Ross O'Lochlainn, the CEO of Conversion Engineering. With his background as an Engineer, Ross has a unique...
2023-02-2629 min
Permission to Kick AssRoss O'Lochlainn: The Magic of MisstepsHalfway through a two-year engineering degree, Ross suddenly realized… crap, I don’t think I want to be an engineer. What do you do when you don’t really know what to do? Keep moving forward. I love how just by taking steps, Ross wound up at just the right place at the right time. And in an interesting twist, all the identities and skills he picked up along the way wound up being major assets to his new direction. Listen now to find out how to roll with your ever-changing identity as an entrepreneur. Can’t-Miss Moments F...
2022-05-1151 minConscious Millionaire ShowRoss O'Lochlainn: Convert More Customers Without Using LaunchesWelcome to the Conscious Millionaire Show for entrepreneurs, who want to create an abundant future for themselves and humanity. Heard by millions in 190 countries. Do you want to put more money in the bank, create a powerful impact, and enjoy a purposeful life? This is the podcast for you! Join host, JV Crum III, as he goes inside the minds of Millionaire Entrepreneurs and World-Class Business Experts. Today's featured episode... Ross O'Lochlainn: Convert More Customers Without Using Launches Ross O'Lochlainn is an engineer turned conversion strategist. He ha...
2021-12-2857 min
Permission to Kick AssRoss O'Lochlainn: Failing Your Way ForwardBefore Ross left his engineering job, he had a plan and a deadline — which gave his subconscious plenty of time to let fear work its magic. Finding himself unemployable in a foreign country, Ross had no choice but to quiet the fear and make s**t happen. And he did with the simplicity and precision of a true engineer. If you want to let fear stop calling the shots in your business, this one’s for you. Can’t-Miss Moments From This Episode:What happens if the thing you’re trying to do doesn’t work? Most of us...
2021-11-2443 min
Evolvepreneur® Secrets for Entrepreneurs ShowS1:08 [Ross O'Lochlainn] Secret #7 Welcome to the Evolvepreneur Secrets Show
Join me today where we dig deep with our guests and get you the best concepts and strategies to fast-track your business.
My very special guest today is Ross O'Lochlainn...
As a copywriter and a marketing consultant, Ross has worked with all different kinds of launches the info-marketing industry. These have included initial product launches to small starter lists, larger launches to a company’s internal house list, and million-dollar launches with 100+ partners and affiliates also promoting the offer. What he has concluded after all of this is...
2021-08-2411 min
Membership Geeks Podcast with Mike MorrisonBusting the Most Common Membership Marketing MythsDo you know the difference between good marketing advice and bad marketing advice?The marketing industry is full of information. Some can help you build meaningful customer relationships and effectively generate sales. But some is based on misinformation, pressure tactics, and “shortcuts” that could lead to slower audience growth or even a damaged reputation.I find it so infuriating that people are being pressured and pushed around by membership marketing myths that they believe are the industry standard. In this episode, I get on my soapbox to bust the most common marketing myths and help stee...
2020-10-1328 min
DU Players -Podcasts, Radio Plays & MiscellaneousSugarKissAngel Hill - Episode 6: FinaleAs the smoke clears over SugarKissAngel Hill, the residents gather in the CoffeeNut Cafe to remember the dead. But from beyond the grave, Miss Betty Butterdish has her final say and SugarKissAngel Hill will never be the same again.
As this is our last episode, here is a list of the phenomenal creatives who have brought the show to life who we want to give a massive shout out to:
This Radio Drama Soap Opera was written by: Em Ormonde, Hiram Harrington, Mary-Kate O’Harte, Ross Coleman, Ceola Daly, Jessica Timlin, Buse Tobin, CN Smith, Lo...
2020-05-171h 38
The Business of Writing PodcastTaking The Guesswork Out Of Conversions w/ Ross O’LochlainnRoss O’Lochlainn is a former engineer-turned-copywriter who has an incredible talent for building systems in your business that help you do better work, and make it easier to do. He’s so confident in his systems that he built his entire business by getting paid on results rather than charging up-front fees – which is something that most writers stay away from. Now Ross both writes and consults with 6- and 7-figure businesses to help them increase conversions and scale their sales funnels using the power of carefully crafted systems.
2020-01-0748 min
The Daily Hive MindThe simple solution to avoid "buy now" launch burnoutJoin me and Ross O’Lochlainn to talk about how to avoid burning yourself out with high pressure launches, while increasing revenue and why it'll be a heck of a lot better for your business, your audience and your sanity. We're not saying you have to do away with launches entirely, but this will smooth things out considerably!
Ross has a fantastic free calculator that is a fun, fast (mind boggling) way to see how incorporating an Open Every Day philosophy can boost your business revenue. You can check that out over on his site: conversionengineering.co...
2019-09-2519 minThe Copywriter Club PodcastTCC Podcast #41.5: The “Mentee Mindset” with Kevin RogersCopy Chief Kevin Rogers is in the club for a special inbetween-isode. This is a rare, second episode this week and it’s a good one. Kevin shares his journey from high school drop out with ambitions of stocking shelves at the grocery store to highly paid copywriter, then chief of his own community for copywriters and other business owners. Here’s a sample of what we covered:
• How Kevin landed his first job (and had to create writing samples first)
• His “go with your gut” principle for writing good copy
• How relationships propelled his career forward and the “mentee mindset”
• His fou...
2017-07-2044 min
The Paradise Within ShowLessons on Living a Liberated Life With Financial, Time & Location Freedoms - Ross O’LochlainnLessons on Living a Liberated Life With Financial, Time & Location Freedoms - Ross O’Lochlainn
2017-03-0634 min
TAM – The #1 Copywriter Forum & Community – Kevin Roger's CopyChiefEp 39: Ross O’Lochlainn – Write A Powerful USPKevin’s special guest in this episode is Copy Chief member… Ross O’Lochlainn is a former engineer, turned online sales expert, known as the Conversion Engineer. His specialty is identifying what makes things unique and effective in the world of direct response marketing. Visit him at http://conversionengineering.co/ [02:30] The one question your product’s Unique Selling Proposition (USP)…
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2015-11-0200 min
The Truth About MarketingEp 39: Ross O'Lochlainn - Write A Powerful USPRoss O'Lochlainn gives insight on the one question your product's Unique Selling Proposition (USP) must answer -- and how to write yours for maximum impact
2015-11-0234 min