Shows
"Crack the China Code" Podcast - Rossella PfundtCrack the China Code: How to Attract Chinese Luxury Travelers to Europe in Summer 2025 — and Beyond If your luxury tourism business in Europe is seeing record visitors — but turnover is flat — you’re not alone.The problem? You’re not attracting the right travelers.In this episode, I break down the exact segment most European boutique hotels, retailers, DMCs and service providers are still missing: Chinese Free Independent Luxury Travelers — the highest-spending visitors in Europe this summer 2025.In this episode, you’ll discover:What’s Really Happening This Summer 2025 in Europe? Get a clear picture of Chinese traveler volume...
2025-07-2318 min"Crack the China Code" Podcast - Rossella PfundtEpisode 31: Discover the Latest Secret Insider Insights on the Return of Chinese Luxury Travelers to Europe – Spring & Summer 2025In this episode, I break down the latest research and actionable advice for medium-sized, high-quality tourism-related businesses in Europe to make an informed strategic decision for 2025—should you start focusing on Chinese luxury travelers? With ongoing uncertainty in traditional markets like the U.S., now is the time to explore growth opportunities with Chinese outbound tourism. If you're unsure whether this is the right segment for your business, this episode is designed to give you clarity, insight, and a practical roadmap forward. Join me as I explore the latest travel trends and a unique, easy-to-implement 2-step...
2025-04-3017 min"Crack the China Code" Podcast - Rossella PfundtCrack the code to set your business up for Chinese luxury Travelers coming 2025 to EuropeIn this episode, I will break down indispensable insights for owners and managers of medium-sized, high-quality tourism-related businesses in Europe to thrive with the RETURN of Chinese luxury travelers in 2025. You might feel overwhelmed with mixed news about this market and are seeking straightforward insights to decide whether to focus on it and how to get started easily. This episode provides exactly that.Join me, alongside my guest Jay Munro Michell from the European Tourism Association (ETOA), as we uncover essential market insights and actionable strategies:We will cover:Are Chinese travelers coming...
2024-12-1125 min"Crack the China Code" Podcast - Rossella PfundtCrack the Code - Attract Chinese Luxury Travelers to Your European Tourism Business for Golden Week & BeyondGet ready to uncover essential insights as an owner or manager of a medium-sized, high-quality tourism-related business in Europe! In this episode, we explore the critical factors for thriving with the return of Chinese luxury travelers during the upcoming Golden Week travel period and beyond in 2024.The essential question is: Are Chinese luxury tourists returning to Europe in the fourth quarter of 2024 the right target segment you need to focus on? With a flood of varying news and information, you might feel overwhelmed.Get straightforward market insights to help...
2024-09-2719 min"Crack the China Code" Podcast - Rossella PfundtThe Secret Of Boost Your Revenue Potential This Summer As A European Luxury Tourism-related BusinessIn this episode, I will break down for you, as an owner or manager of a medium-sized high-quality tourism-related business in Europe, indispensable insights to thrive with the return of Chinese luxury travelers in Europe this summer travel period and beyond in 2024. The essential question is: Are Chinese luxury tourists returning to Europe in 2024? You hear so many different news and you feel a bit overwhelmed with all the information.Get straightforward market insights to take an informed decision if you should focus on this market and how to get easily started. This is exactly what this...
2024-07-3121 min"Crack the China Code" Podcast - Rossella PfundtThe Secret Behind The Top Event For European Luxury Tourism-related Businesses to Kickstart Success With Chinese TouristsIn this episode, Antoaneta Becker from the China-Britain Business Council (CBBC) joins me to dive into essential insights for owners or managers of high-quality tourism-related businesses in Europe, aiming to thrive with the return of Chinese luxury travelers in Europe in 2024 and beyond.Is there a seasoned organization assisting European luxury tourism-related - businesses in tapping into the Chinese luxury visitor market? Throughout this episode, Antoaneta will provide detailed information to address this crucial question. Additionally, expect to gain invaluable knowledge such as:· Unveiling essential facts about CBBC and the support it can extend to your bu...
2024-06-2532 min"Crack the China Code" Podcast - Rossella PfundtCrack the Code to Boost Your Revenue Potential this Spring as a European Luxury Tourism-Related BusinessIn this episode, I will break down for you, as an owner or manager of a medium-sized high-quality tourism-related business in Europe, indispensable insights to thrive with the RETURN of Chinese luxury Travelers in Europe this spring and beyond in 2024. The essential question is how is this market developing – you hear so many different news and you feel a bit overwhelmed with all the information. You are looking for straightforward market insights to take an informed decision if you should focus on this market and how to get easily started. This is exactly what this episode will uncover for you...
2024-05-0224 min"Crack the China Code" Podcast - Rossella PfundtMatching European Luxury Tourism Businesses With The Top Chinese Visitors Buyer's Secrets RevealedIn this episode, Jay Munro Michell from the European Tourism Association (ETOA) joins me to dive into essential insights for owners or managers of high-quality tourism-related businesses in Europe, aiming to thrive with the return of Chinese luxury travelers in Europe in 2024 and beyond.Is there a seasoned organization assisting European luxury tourism businesses in tapping into the Chinese luxury visitor market? Throughout this episode, Jay will provide detailed information to address this crucial question. Additionally, expect to gain invaluable knowledge such as:Unveiling essential facts about ETOA and the support it can extend to your b...
2024-03-2227 min"Crack the China Code" Podcast - Rossella PfundtCrack The Code To Set Your Business Up For Chinese Luxury Travelers In 2024 Coming To Europe – The Outlook For 2024In this episode, I will break down for you, as an owner or manager of a high-quality tourism-related business in Europe, indispensable insights to thrive with the RETURN of Chinese luxury Travelers in Europe in the new year 2024. Are Chinese travelers coming back to Europe in 2024 and how is the outlook? What is the impact of Chinese travelers coming back to Europe on your business success in 2024? Throughout this episode, I will provide you with in-depth insights to address these relevant questions. Additionally, you can expect to gain the following invaluable knowledge:1. Are Chinese travelers a relevant t...
2024-01-1524 min"Crack the China Code" Podcast - Rossella PfundtPuzzle Pieces Revealed: Gaining Insights into Chinese Luxury Travelers in Europe this WinterUncover in this episode the secret insights from the market research done by renowned research institutions like the European Travel Commission and Alipay mobile payment about these new travelers coming to Europe and discover how to use these latest insights to take your business to new heights during this ongoing winter season and beyondYou may already be aware that the first wave of Chinese tourists has returned to Europe after China opened up for travel in January 2023. But you may not know if this travel segment will be visiting Europe during the winter season and what ma...
2023-11-2816 min"Crack the China Code" Podcast - Rossella PfundtUnearth the latest Secrets Behind the Comeback of Chinese Luxury Tourists to Europe in 2023Get ready to uncover the latest confidential market research knowledge from renowned consulting firms on the return of Chinese luxury travelers to Europe in 2023.You may already be aware that the first wave of Chinese tourists has graced Europe's shores since China opened its doors to travel in January 2023. But what you might not know are the top reasons drawing these travelers to Europe and the kind of experiences they seek. Equip yourself with these top-notch insights, poised for immediate implementation into your strategic playbook.Throughout this episode, I will provide you with profound insights...
2023-08-2115 min"Crack the China Code" Podcast - Rossella PfundtSeizing Long-term Success: Unveiling the Impact of Chinese Summer Travelers on Your High-Quality Tourism Business in EuropeIn this episode, I will break down for you, as an owner or manager of a high-quality tourism-related business in Europe, all the relevant insights about the latest wave of Chinese outbound tourists returning to Europe in 2023. What is the impact of Chinese travelers being back in Europe for the Summer travel period on your business success? Is this segment primarily composed of one-time buyers, leading to a short-term increase in revenues, or do they have long-term relevance to your business success?"Throughout this episode, I will provide you with in-depth insights to address these relevant questions...
2023-07-2620 min"Crack the China Code" Podcast - Rossella PfundtUnlocking Opportunities: The Revival of Chinese Tourists in Europe and its Impact on High-Quality BusinessesGet ready to uncover in this episode whether Chinese visitors who have returned to Europe since the May Holiday are the ideal target segment for your high-quality business. In this episode, we will explore whether this new wave of Chinese visitors demands your immediate attention in order to boost your revenue.Throughout this episode, I will provide you with in-depth insights to address these pertinent questions. Additionally, you can expect to gain the following invaluable knowledge:Uncover secret key insights about the new wave of Chinese travelers back to Europe - about their spending power and...
2023-06-0521 min"Crack the China Code" Podcast - Rossella PfundtThe Ultimate Secrets Why Your High-Quality -Tourism-Related Business Can Not Ignore The First Wave Of Chinese Tourists Coming Back To EuropeUncover in this episode the latest insights on the first wave of Chinese outbound tourists returning to Europe in 2023. As a high-quality tourism-related business in Europe, you're seeking to increase revenue, offset rising energy costs, and decrease spending power among your customer base. You're looking for the right target segment, one that's ready to spend big on travel and shopping in Europe.But can the first wave of Chinese consumers be the right target segment for your business? You're curious about if the first wave of Chinese visitors needs your focus?In this episode, I...
2023-04-2421 min"Crack the China Code" Podcast - Rossella PfundtCracking the first wave of Chinese Outbound Tourists coming back to Europe 2023 codeIn this episode, I will break down for you an owner or manager of a high-quality tourism-related business in Europe all the relevant insights about the latest insights on the first wave of Chinese outbound tourists returning to Europe in 2023 As a high-end tourism business in Europe, your goal is to increase revenue and counterbalance the effects of rising energy costs and decreasing purchasing power among your customers. You're searching for a target market that is willing to spend big on travel and shopping experiences in Europe. You're curious to know if Chinese consumers could be the r...
2023-03-3124 min"Crack the China Code" Podcast - Rossella PfundtDiscover the latest secret insights about the comeback of Chinese luxury tourists to Europe in 2023In this episode, I will uncover for you an owner or manager of a high-quality tourism-related business in Europe all the key insights – if Chinese consumers are the right target segment for your high-quality business in Europe to focus on in 2023. No matter whether you are a luxury hotel, high-quality department store, luxury retailer, jewelry store, or another premium tourism-related business, you are interested to focus on the right target segment to increase your business revenues in 2023 to offset exploding energy costs and the decreasing spending power of your customers.You will uncover the latest key...
2023-03-0322 min"Crack the China Code" Podcast - Rossella PfundtEpisode 16: Uncover the formula to benefit from the high spending power of Chinese luxury consumers during Chinese New Year in EuropeIn this episode, I'll show you how you, as the owner of a high-quality European tourism-related business, can attract Chinese luxury consumers during the Chinese New Year Travel period in Europe and how this target market can increase your turnover during the low travel season in Europe.Regardless of whether you are a hotel, department store, luxury retailer, or another tourism-related business, you are aware that during the low travel season in Europe, there are fewer revenues for your company.Therefore, in order to achieve high turnover during the off-season, it...
2023-01-1321 min"Crack the China Code" Podcast - Rossella PfundtChinese Tourists Back To Europe 2023 Secrets Revealed for European Tourism-Related BusinessesIn this episode, I will break down for you what you as a European tourism-related business owner can expect from the Chinese outbound tourism market in 2023.You realize since mid-2022 there are a lot of news about the Covid policy in China and of course, this also has an impact on the Chinese outbound tourism market. -For many European businesses, it is unclear what to expect from the Chinese tourism market in the upcoming months.It is important for your business-To get clarity if you can benefit from the spending power of...
2022-12-3019 min"Crack the China Code" Podcast - Rossella PfundtBoost your Turnover in the low travel period in Europe by attracting Chinese luxury ConsumersIn this episode, I will uncover for you how you as a European tourism-related business owner can attract Chinese luxury visitors in Europe during the golden week and why this target segment can boost your turnover during the low travel season in Europe.You realize as a European tourism-related business that in the low travel season in Europe, there are fewer revenues for your business no matter if you are a hotel, a department store – a luxury retailer – or other tourism-related business.So it is important for your business to focus on the most lucrative targ...
2022-09-3017 min"Crack the China Code" Podcast - Rossella PfundtCrack the Code to sell to Chinese luxury shoppers onlineIn this episode, I will reveal to you how you as a European business owner can crack the code to reach and to sell Chinese luxury shoppers online so that you can unlock the financially most attractive market in the world.You realize as European luxury brands department stores or retailers that the Chinese outbound tourism market did unfortunately so far not bounced back from the COVID crisis. Right now, Chinese consumers are buying more luxury goods in China and not in Europe as before the pandemic crisis. Therefore it is necessary to see how you can...
2022-08-1817 min"Crack the China Code" Podcast - Rossella PfundtBreaking down the Success Secret of the Industry Leader’sIn this episode, I am uncovering for you whether or not the top tourism-related industries in Europe are targeting Chinese consumers right now?Uncover the secret success formula from the industry leaders in Europe on how to attract Chinese consumers to learn from the bestStay tuned. in this episode, I will deliver you all the relevant insights ready to implement into your marketing strategyKey insights you will learn:- Uncover the facts & figures – to understand the importance of Chinese consumers for European industry leaders in the retail area.- What are th...
2022-06-1413 min"Crack the China Code" Podcast - Rossella PfundtCracking the segmentation criteria to maximize salesIn this episode, I am revealing with you whether Chinese female consumer or their male counterpart, who is more relevant for your business in Europe.Uncover the relevant insights in this episode that will help you to set the best focus to maximize your sales potential.You might assume this information cannot be so crucial for your business.But, you will be surprised to realize how important this key fact is for the success of your strategy.Key insights you will learn:- Which segment is more relevant – for you...
2022-06-0113 min"Crack the China Code" Podcast - Rossella PfundtChinese Consumers for European Hotels SecretsChinese Consumers for European Hotels Secrets In this episode, I am sharing with you why as European Hotels Chinese consumers are right now a rewarding target group to focus on. You might assume this target segment can not be so interesting for your business as European Hotel. But, you’ll be surprised with what you’ll learn in this episode.Key insights you will learn:- The relevant facts and figures about the Chinese consumer market in Europe for European hotels.- The major hotel categories which Chinese consumers like t...
2022-05-2112 min"Crack the China Code" Podcast - Rossella PfundtEuropean Retailers - Crack the Chinese Consumers CodeIn this episode, I’m illustrating to you why as a European retailer you should not miss out on attracting Chinese consumers right now.You might think this target segment can not be so interesting for your business as European Retailer or Shop owner. But, you’ll be surprised with what you’ll learn in this episode.Key insights you will learn:- The relevant facts and figures about the Chinese consumer market in Europe – for European retailers.- The two major areas where Chinese consumers spend the most of their money.
2022-05-1310 min"Crack the China Code" Podcast - Rossella PfundtThe Payment Options secrets revealedIn this episode, I’m revealing why traditional payment options that your business offers do not work with Chinese consumers.You might think that the credit and debit cards you already have are enough. But, you’ll be surprised with what you’ll learn in this episode. Key insights you will learn:- Why do you have to adjust your payment acceptance strategy to get the attention of Chinese traveling in Europe- The preferred top payment tool that Chinese consumers use when they are traveling- How you can boo...
2022-05-0320 min"Crack the China Code" Podcast - Rossella PfundtThe Power Channel SecretsIn this episode, I’m revealing insights about the most popular channel through which Chinese consumers living in Europe find their next holiday destinations. I’m sharing this ultimate tool you should not miss out in your marketing to get them talking about your business. This channel is more powerful than any other social media network. Key insights you will learn in this episode: - Get to know why this ultimate social media channel that Chinese consumers use to search for holiday destinations is so powerful for your business. - Uncover the key fea...
2022-04-2211 min"Crack the China Code" Podcast - Rossella PfundtMaster the way to be foundIn this episode, I am sharing with you all the insights you need to know about how do Chinese people search for information regarding their next holidays or shopping trips.I’m revealing the ultimate tool that you should be in to be found by Chinese consumers living in Europe.The key insights you will learn in this episode:- Get to know exactly how Chinese consumers are researching their holiday destinations, shopping tours, and short trips.- Get relevant insights about the most popular tool in China that you must us...
2022-04-0808 min"Crack the China Code" Podcast - Rossella PfundtCracking The Visbility IssueIn this episode, I’m uncovering for you why your business is invisible to Chinese consumers and how you can fix that.I will talk with you about the right social media channels to grab the attention of Chinese consumers.Key insights you will learn in this episode:- Why your business is invisible to Chinese consumers.- Discover the best social media tools that will unlock this target segment for you.- Get to know two insider tips on how you can quickly make your business more visible to C...
2022-04-0110 min"Crack the China Code" Podcast - Rossella PfundtThe Right Timing is the key for the successIn this episode: I’m going to share with you how promoting your business at the right time is essential to tap into the Chinese tourist market as a European business owner. I will talk with you about the "right timing" to grab the attention of Chinese consumers:Key insights you will learn in this episode:· Why do you need to adjust your timing to promote to Chinese consumers.· The major travel seasons of Chinese consumers you should be mindful of when adjusting your marketing plan.· The specific industries that profit the most from Chi...
2022-03-2416 min"Crack the China Code" Podcast - Rossella PfundtLow hanging fruits part 2 – an ignored target audience you should not miss outIn this episode: I’m going to share my secrets with you on how to grab that “low-hanging fruit” and tap into the Chinese tourist market as a European business owner. I will talk with you about the often "ignored audience" of Chinese high-end consumers living in Europe. Key insights you will learn in this episode:· Why you should focus on this Chinese high-end consumer living in Europe · The spending categories of Chinese high-net-worth consumers and which businesses, in particular, can most benefit from them.· How you can move into this market successfully.
2022-03-1717 min"Crack the China Code" Podcast - Rossella PfundtLow hanging fruits part 1 - an overseen target audience you can benefit fromIn this episode: I’m going to share my secrets with you on how to grab that “low-hanging fruit” and tap into the Chinese tourist market as a European business owner. I will talk with you about the often "overseen segment" of Chinese students living in Europe. Key insights you will learn in this episode:· Why you should not overlook Chinese students living in Europe · The spending preferences of Chinese students and which businesses, in particular, can most benefit from them.· How you can move into this market successfully.I hope this episode g...
2022-03-1514 min"Crack the China Code" Podcast - Rossella PfundtAttracting Chinese consumers will massively benefit your turnoverIn this first episode, I’d like to share with you the significance of the Chinese consumers market for your Europe-based business. I will break down for you the relevant insights you need to know to decide if this market – is the right one for your business to focus on. I’ll also tell you about a competition I have ongoing right now to celebrate the launch of my new podcast with you!Key insights you will learn in this episode:Why Chinese consumers are an interesting target group in 2022 for your business The Market d...
2022-03-1412 min"Crack the China Code" Podcast - Rossella PfundtEPISODE 0: Welcome -why the Chinese consumer market needs your attention and how to get into this market?Announcing: THE New Podcast for the EUROPEAN TOURISM RELATED & EUROPEAN CONSUMER PRODUCT INDUSTRY to GET into the CHINESE CONSUMER MARKET - the most lucrative market of the world.What Is the Content of the Crack the China Code Podcast?It is a solo show format - where I want to deliver you weekly insights about how you as a European business owner can attract Chinese consumers in Europe, and how you can start your success journey in the Chinese eCommerce market. Every week, I will share with yo...
2022-02-2803 min
Travelcast[Traveltrends] Marketing in China: In the Red Zone with Rossella PfundtAs their numbers continue to grow, Chinese outbound tourists areundergoing significant changes in travel preferences, behaviors, and spending patterns. However, numerous myths and outdated impressions of Chinese tourists persist in the tourism industry.
The Chinese digital market has the highest amount of internet users in the world, making it an attractive market for any brand to enter. We help brands who are seeking to grow within the Chinese market harvest its full potential through a holistic approach and thorough planning, as Chinese audiences are different not only demographically, but also the way they think compared to western...
2019-07-0125 min