Shows
Business Superfans PodcastBe Different or Be Dead: Unlocking Business Success with Roy OsingEpisode 93 Frederick Dudek (Freddy D) Copyright 2025 Prosperous Ventures, LLC Be Different or Be Dead: Unlocking Business Success with Roy Osing Roy Osing, a true titan in the entrepreneurial world, shares some killer insights on building high-performance businesses that really resonate. He takes us through his journey of scaling a startup to a whopping billion in sales and emphasizes that the key to success is all about differentiation. His mantra, “Be different or be dead,” isn’t just catchy; it’s a call to action for anyone looking to stand out in today’s crowded marketplace. We div...2025-05-0836 min
Audacious Moves to A BILLIONHard To Believe LeadershipHard To Believe Leadership.“Check out these 11 simple truisms from business growth icon Roy Osing that make successful leadership…▪️Informality breeds trust.▪️Simplicity attracts followers.▪️The frontline is in control.▪️Your ego must be muzzled.▪️Language captivates.▪️First responders earn the prize.▪️Connect the dots and unleash the passion in people.▪️If you're not focused, you're done.▪️Imperfection drives results.▪️Serving humans is the critical success factor for leadership.▪️Loyalty creates sustainable leadership.” 2025-05-0549 minAudacious Moves to A BILLIONFind Your FoxStanding Out, Defining the Fox, and Being The ONLY One.“Have you heard the one about that guy who built a billion dollar company? You know, the one that talks about becoming “the only one”. Watch or listen now to learn how you can differentiate yourself in business personally, and as an organization. And according to this man, that’s how you experience billion dollar success.He’s going to walk us through his life story, explain the key elements of success that you and I can...2025-04-2158 min
Pathways with Amber StittAudacious Execution: Roy Osing's Secrets to Building a Business with a Billion in Annual Sales🚀 Ready to break the mold and skyrocket your business?🎙️ Join host Amber Stitt on this episode of Pathways as she sits down with Roy Osing—former president, audacious leader, and author of Be Different or Be Dead. 💸 Roy shares the real-world, battle-tested strategies that helped him lead a startup to $1 billion in annual sales—NOT by playing it safe, but by embracing boldness, loving humans (yes, really!), and smashing the rules that hold organizations back.💬 Roy opens up about:👩❤️👩 Why hiring "Human Being Lovers" (HBLs) is the secret ingredient to dazzling customer service.👬 How emb...2025-04-1837 minAudacious Moves to A BILLIONStand Out or Be DONEHow to Stand Out From the Crowd“The small business viking, Roy Osing, discusses what business owners can do to thrive. His book series, Be Different or Be Dead, shines a light on the biggest challenge companies of all sizes are facing. With a billion businesses to choose from, how does a company differentiate themselves in the market? Roy says it can be done by making one simple statement, he calls it ‘The ONLY Statement’. He encourages companies to think about...2025-04-0727 minAudacious Moves to A BILLIONFrom Embers to ExcellenceFrom Embers to Excellence…A Journey to A BILLION IN SALES!“Join us for an exciting episode with Roy Osing, the former president of a major data and internet company, whose audacious 'unheard-of ways' took the company from its early stage to a $1 Billion in annual sales. Hear about his journey from embers to excellence and learn from his leadership excellence examples.Don't miss this opportunity to gain valuable insights and advice from one of the industry's leading experts on l...2025-03-1758 minAudacious Moves to A BILLIONDon’t Do It 😡Simple Reasons Why You Should Stop Doing Things Not on StrategyThe emphasis in most strategic planning exercises is on determining the NEW things that should be done to enhance business performance. What new products, services, technologies and markets should be tackled to grow the business are the main focus points. Adding strategic investments and introducing NEW innovation are the themes.Rarely do organizations treat DELETING activities, products & services, systems and technologies no longer required by the businesses’ strategy as a critical priority. ...2025-03-1023 minAudacious Moves to A BILLIONGoosebumps Gotcha!Hiring People Who Like PeopleNo matter how wonderful your product is, consumers will remember your brand through their experience with it, be it good, bad or ugly. So, it’s imperative you have people-loving people on the front line, insists entrepreneur Roy Osing, who discusses his own hiring technique. He asks candidates a certain question – some answers leave him with goosebumps! — Business Essentials Daily Podcast2025-03-0310 min
The Hummingbird Effect with Wendy CoulterBe Different or Be Dead with Roy OsingIn this insightful episode, Wendy Coulter and Roy Osing discuss the essential steps to building a strong brand and unlocking unprecedented business results. Wendy, a brand expert, introduces Roy, a disruptor who took a startup to $1 billion in sales. Together, they unpack Roy's unique 'Be Different or Be Dead' approach, the importance of strategic game planning, hiring for goosebumps, and executing innovative processes. Learn the keys to creating gas-worthy experiences, transforming cultures, and achieving remarkable growth by embracing audacious, unheard-of ways.00:00 Introduction to Wendy Coulter and Branding01:04 Meet Hannah: Fun Facts and Snow Outfits2025-02-251h 05Audacious Moves to A BILLIONExecution Beats PlanningFocus on HOW to EXECUTE; Pull Back on Getting Your Direction Perfect.Most businesses focus on getting their plan ‘perfect’—read this as conforming perfectly to the academic strategic planning doctrine promulgated by the pundits—and leave little time to determine the critical few actions they need to take to implement their chosen direction. Unmatched performance in any market has more to do with the effectiveness of execution than it does with the efficacy of the plan. It explains why some businesses win and others l...2025-02-2425 minAudacious Moves to A BILLIONSatisfy CRAVINGS not NeedsSatisfy Cravings Not NeedsIt’s not enough to satisfy needs anymore. Instead, great marketing organizations are able to satisfy CRAVINGS. That’s according to entrepreneur Roy Osing, who says consumers are willing to pay more money for something they CRAVE than for something they merely need. So, ask yourself this: is your product or service so outstanding that people would be willing to travel miles to buy it?— Business Essentials Daily Podcast2025-02-1009 min
The Heart-Led Business ShowBillion-Dollar Heart-Led Strategies with Roy OsingSend us a textWhat if the secret to explosive business growth wasn’t just numbers, but leading with heart? In this electrifying episode, Roy Osing reveals how his "Be Different or Be Dead" philosophy turned a startup into a billion-dollar empire. From unlocking the power of customer cravings to redefining leadership, Roy’s insights will challenge everything you thought you knew about business success.🎧 Don’t miss Roy's invaluable insights and practical strategies for creating an engaged workforce and achieving incredible business performance. Press play and get ready for a transformative ride!Key Takea...2025-01-2132 min
Audacious Moves to A BILLIONPractical Leadership Insights For Success“Unlock the secrets to becoming an impactful leader with our special guest, Roy Osing, a veteran business leader with a proven track record of success. Discover how to truly differentiate your organization in a competitive market by focusing on what customers genuinely crave. Roy shares his powerful insights on why execution trumps perfect planning and advocates for a "learn on the run" approach. This episode is packed with actionable advice on making your business stand out and achieving market leadership.Ever wondered why endless strategic planning often leads to stagnation? We challenge conventional wisdom by pr...2024-12-3033 min
Mindset MavericksThe Billion-Dollar Mindset: Be Different or Be Dead with Roy Osing🎙 The Billion-Dollar Mindset: Be Different or Be Dead with Roy Osing
In this episode of Mindset Mavericks, host Jon Coogan has a game-changing conversation with Roy Osing, the visionary leader who helped scale TELUS to a billion-dollar enterprise. Roy shares his audacious, unheard-of strategies for business growth, leadership, and standing out in competitive markets.
From mastering execution to building meaningful customer relationships, Roy reveals why being different is the key to thriving in any business landscape. Get ready to learn practical, actionable insights that can transform your mindset and fuel your entrepreneurial journey.
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Cut The Tie | Define Success on Your Own TermsRoy Osing Shares Bold Moves for Billion-Dollar GrowthNever Been Promoted Podcast with Thomas HelfrichThomas Helfrich sits down with Roy Osing, the dynamic author of Be Different or Be Dead, to explore the critical importance of differentiation in today's saturated market. Roy shares his journey from leading a billion-dollar company to helping others embrace bold, unconventional strategies that drive success.In this episode, Roy discusses:The Power of DifferentiationRoy explains why standing out in business isn’t optional—it’s essential. He emphasizes how being meaningfully different can transform a struggling organization into a thri...2024-12-2746 min
Ignition PathDifferentiation Strategies for Startups: Roy Osing on Building Billion-Dollar CompaniesKyle Goodknight introduces Roy Osing, who shares his journey and philosophy on differentiation, which played a crucial role in building a billion-dollar company. Roy provides strategic advice for startups, emphasizing differentiation, targeting, and focus, and discusses the importance of strategic planning for business success. The conversation delves into overcoming common entrepreneurial challenges, favoring practical strategies over academic theories, and coping with entrepreneurial anxiety. Roy shares insights on setting effective goals and the concept of uniqueness in one's field. The episode wraps up with information on connecting with Roy and exploring his resources, followed by a call to action.
Be...2024-12-2433 min
Audacious Moves to A BILLIONPublic Speaking is a PerformancePublic speaking can be a challenge for most people who are always looking for the secret to delivering stunning and standing ovation presentations. And there are pundits who are ready and willing to give their advice on what it takes to improve your speaking talents to another level.In this episode Roy discuss the strategy of treating public speaking as a performance where, as a speaker, your job is to create a memorable experience for every person in the audience. He will break down these steps of a successful performance: ◾️know your...2024-12-2325 min
Million Dollar Flip Flops106 | Be Different or Be Dead: Roy Osing's Billion-Dollar Success StrategiesIn this episode of The Million Dollar Flip Flops Podcast, Rodric dives into an insightful conversation with Roy Osing. Roy is an entrepreneur and leadership expert - with over 40 years of executive leadership experience - an author and CEO of Be Different Or Be Dead. Together, Rodric and Roy talk through some bold strategies for business growth, the importance of focusing on what customers truly crave, and why academic dogma often falls short in real-world business success.Roy shares his unfiltered insights on achieving extraordinary results - including helping scale a startup to a...2024-12-1737 min
Audacious Moves to A BILLIONThe Billion Dollar MindsetAre you an entrepreneur looking to scale your business into the 7-8 Figure realm?In this episode of 7-8 Figure Special Series I interviewed Roy Osing. Roy Osing is a man who took a startup internet company to A BILLION IN SALES! He is the ONLY author, entrepreneur and executive leader who delivers practical and proven ‘Audacious Unheard-of Ways’ to produce high performing businesses and successful careers. Roy is a former president, CMO and entrepreneur with over 40 years of successful and unmatched executive leadership experience in every aspect of business.As Pres...2024-12-1635 min
Audacious Moves to A BILLIONThe Audacious Business CoachQuote: “You can’t sell people on ideas alone, you must deliver results” - ROYKnowledge Nuggets and Take-Aways:▪️If you are looking for ‘goosebumps’ then you will want to consider hiring Roy!▪️When working with a coach ask them what you need to do differently to win.▪️Textbooks will only teach you so much, immerse yourself in your passion, your ‘why’ and if you don’t know how, then ask someone who has been there!▪️You cannot innovate if you are copying - develop your own unique strategic game plans.▪️Ask yourself...2024-12-0937 min
Disrupt & InnovateDI 102 Be Different or Be Dead: Insights from Roy Osing on Business GrowthIn this episode of "Disrupt and Innovate," we welcome Roy Osing, a trailblazer who led a startup to over $1 billion in annual sales. With 40 years of executive experience, Roy shares his philosophy of "Be Different or Be Dead," highlighting the crucial need for differentiation in today’s business landscape. He provides actionable insights on creating a strategic game plan that prioritizes execution and reveals the importance of understanding customer desires. Tune in to discover how to challenge the status quo and foster a culture of innovation in your organization.Captions:"Join us as...2024-12-0325 min
Audacious Moves to A BILLIONAudacious Leadership Is CriticalIf you have time to listen to only one podcast on leadership, check this one with a notebook in hand!Roy Osing took a startup to A BILLION IN SALES by creating and applying simple “light fires” leadership Moves that inspired people to achieve remarkable results.“To be an Audacious Leader, your passion temperature must be north of your body temperature.” — ROYIn this episode Roy shares:▪️What he means by ‘Audacious Leadership’ and why is is fundamentally different from traditional leadership textbook approaches.▪️Why he had to cast off standard textbook...2024-12-0232 min
Audacious Moves to A BILLIONMoves to A $BILLIONAfter recognizing his company was ill-prepared to compete in a rapidly changing market, Roy Osing took an audacious breakaway journey to revolutionize his organization and build a billion-dollar business."Break away from the stuff that worked yesterday. Yesterday's relevance, is today’s irrelevance. That's breaking away." — ROYRoy knew he and his company needed to break away from traditional ways of doing business if they were to be successful. He learned that execution was the key to success and that it was essential to appeal to the hearts of his employees to drive the business forw...2024-11-2550 min
Audacious Moves to A BILLIONDebunking Leadership MythsLeadership isn’t all about grandstanding or showing off to prove how charismatic you are. In fact, Roy Osing says, you want to be almost boring, in the sense that you want to make the lives of your employees easier. The “charismatic leader” is just one of the myths that Roy debunks. He’s spent 40 years in executive leadership, including as President and CMO of a telecommunications company, which he took from start-up to $1 billion in annual sales. — Business Essentials Daily Podcast2024-11-1810 min
Audacious Moves to A BILLIONThe Art of Being Different“Hey everyone! Ryan Sherrer here, back with another bold episode of Business Uncensored. If you're tired of the same old business advice, you're in the right place. Today, we're diving deep into what it truly means to be different and how you can harness this uniqueness for unparalleled success.In this episode, I sit down with the amazing Roy Osing, the mastermind behind the "Be Different or Be Dead" series. We discuss the critical importance of standing out in a crowded market and how being different isn't just about superficial changes. It's about creating a...2024-11-1151 min
optYOUmizeBillion-Dollar Success: Roy Osing's Blueprint for Differentiationto watch this episode, subscribe to my YouTube channel: optYOUmize podcast YoutubeoptYOUmize is sponsored by BetterHelp online therapy and HelloFresh - America's #1 Meal KitSummaryBrett Ingram interviews Roy Osing, a seasoned entrepreneur with over 40 years of experience. Roy shares his journey from a systems analyst to leading a billion-dollar internet company, emphasizing the importance of differentiation in business. He discusses the concept of being unique, understanding customer cravings, and the deliberate act of entrepreneurship. Roy also introduces his strategic planning process, focusing on creating an...2024-11-0749 min
Audacious Moves to A BILLIONProven Ways to Grow Your Business“Businesses face many challenges, but in this episode with my friend, and billion dollar business maker, Roy Osing, we discuss the one challenge that can either make you or break you.We discuss Roy’s answers to these questions based on the phenomenal performance he achieved in growing a startup internet company to A BILLION IN SALES:▪️Roy. In your experience, what is the critical challenge a business faces in growing their revenues?▪️How does a business develop a competitive differentiation strategy?▪️What are the key actions a leader must take to grow their business?▪️How important is customer service to business growth?▪...2024-11-0640 min
Audacious Moves to A BILLIONThe BILLION Dollar Dude“What’s the ONLY thing you need to know about my guest this episode? Roy Osing is the ONLY author, entrepreneur, and executive leader who delivers practical and proven ‘audacious and unheard-of ways’ to produce high-performing businesses and successful careers.His focus is on helping build what he calls “The ONLY Statement”, identifying what makes each individual or business stand out above everyone else. The key here is that if you claim to be The Only one doing something, you’ve basically owned that field. His brand Be Different or be dead focuses on differentia...2024-10-2845 min
Audacious Moves to A BILLIONAsk ‘The Magic Question’ And Win!Why ‘The Magic Question’ is Critical To Having a Successful CareerMany people assume that what they did to succeed in the past will serve them well as they meet new challenges going forward. This is an extremely risky position to take as it presumes that past conditions for success will be repeated as new challenges are encountered. This rarely if ever happens. There are always new dynamics that must be successfully conquered if one is to continue on the winning track.In this...2024-10-2123 min
Audacious Moves to A BILLIONWhat is The Most Enormous Mistake in Marketing?“If you can’t differentiate yourself from others, you ain’t gonna stand out. So how do you do that? Well, it’s NOT by claiming you’re number one in the market. Nope, that just won’t cut it anymore, says Roy Osing, a former president who took an internet startup to $1 billion in sales. Instead, he says, you have to be the ONLY one in your market that does what you do. Also, you need to focus on cravings-based marketing rather than needs-based marketing and to target specific customer groups. Plus, Roy highligh...2024-10-1425 min
Audacious Moves to A BILLION💦 Splash - Business PlanningTraditional planning methods are flawed. My Strategic Game Planning Process offers a solution, having helped a startup achieve massive success. 💦 Today’s planning methods are all screwed up; here’s why.💦 Roy’s Strategic Game Planning Process2024-09-2709 min
Audacious Moves to A BILLIONHow to Be A Disruptive Leader And Win“In a world boxed within norms, rules, and 'being better', Roy Osing, also known as 'Be Different or Be Dead' guy, paints a different picture about achieving success. He asserts that uniqueness and differentiation matter more than being 'number one'. He stresses that individuals and businesses should focus on their defined roles and look inward to set their standards rather than obsessing over competitors and comparing. For individuals wanting to excel in their careers or lives, he suggests looking for mentors who provide practical insights and have attained personal achievements. He also proposes moving away from 'textbook kn...2024-09-2355 min
The Real Life BuyerUnleashing Audacious Leadership: From Startup to $1 Billion in Sales with Roy OsingIn this episode we explore the art of audacious leadership and differentiation in the world of business. Today, we have a distinguished guest with unmatched executive experience. He is a former president, CMO, and entrepreneur who propelled a startup Internet and data company to an astonishing $1 billion in annual sales through 'unheard-of ways'. With 40+ years of success, he is devoted to inspiring leaders and organisations to break free from the ordinary and achieve remarkable results. In this episode, Roy shares the secrets to driving superlative financial performance, fostering innovation, and rising above the competition. Get ready to...2024-09-1746 min
The Beyond Business PodcastRoy Osing on Embracing Disruption, Unique Value, and Fostering InnovationKatherine Martin-Fisher introduces Roy Osing, discussing his early influences and insights on disruption that helped him grow a $1 billion business. Roy offers advice for business owners on embracing disruption and helping clients identify and leverage their unique value. They explore the differences between practical differentiation and textbook strategies, and how to identify the ideal client profile. Roy shares his experiences on overcoming setbacks, fostering innovation, and creating a culture of continuous improvement. They dive into his leadership reflections, personal growth.
(0:00) Introduction of Roy Osing and early influences
(1:27) Roy Osing on disruption and growing a $1 billion business
(7:14) Advice for business owners...2024-09-1332 min
The Pete Primeau ShowWhy Differentiation Sucks These Days - Roy Osing: Episode 188In this episode, we’re thrilled to host Roy Osing, a visionary leader who propelled a startup to a staggering $1 billion in annual sales. Roy is the unique blend of author, entrepreneur, and executive leader known for his groundbreaking strategies and audacious approaches to business. With over 40 years of unparalleled executive experience, including serving as President and CMO of a major data and internet company, Roy has honed a wealth of insights on driving high-performing businesses and successful careers.
Roy is also a respected blogger, content marketer, and mentor to emerging professionals. His latest book, "The...2024-09-0958 min
Audacious Moves to A BILLIONHow Being Boring Will Make You Extremely SuccessfulHow Being Boring and Keeping Your Promises Will Make You Extremely SuccessfulIt seems that often businesses forget that it’s the simple things that breed success, like keeping their promises. It’s a human thing: make me a promise, keep it and I’ll remember that you’re honest and I will continue to do business with you. And, I’ll mention you to others.This strategy seems too simple, but many organizations actually fall short of following through with what they say they’re going to do to their customers. This is a travesty, an...2024-09-0225 min
Audacious Moves to A BILLIONWhat is The “Juice” That Makes a Leader Great?What is The “Juice” That Makes a Leader Great?In my view one of the most egregious myths about a “Great Leader” is the notion that they have VISION; that they have amazing insights into the future and they chart a course for their organization that is perfectly successful.Hmmmm… I’ve never seen it in my 40+ years in business.The most amazing leaders I’ve seen are imperfect as hell! They understand that in an imperfect unpredictable world it’s folly to try and get the plan EXACTLY right. ✔️They rather spend their t...2024-08-2613 min
Audacious Moves to A BILLIONThe Brain Doesn’t Control InnovationWhere does innovation and creativity come from? This is the key question podcast Host Wize Otero and I breakdown as we explore what worked for me in growing a startup to A BILLION IN SALES!Innovation isn’t really an intellectual thing; it’s driven by “I don’t know!”, discomfort, sweat, imprecision and the guts to TRY stuff.This episode is all about rejecting the pressure school puts on us to conform to the academic’s view of the world and the rules they promulgate for success. Rather, Roy argues that you need to stan...2024-08-1932 minAudacious Moves to A BILLIONThe ONLY Statement: The Game Changer“Welcome to today's episode where we dive into the powerful concept of Roy Osing’s ‘ONLY Statement’.This idea is the make-or-break factor for success in both business and personal career development. We'll explore how this differentiation statement can be a game-changer, offering actionable insights for you to apply. So, grab your notepad and let's uncover how the "only statement" can transform your professional journey.” — Pete Primeau, Host, The Pete Primeau Podcast Show2024-08-1406 min
Audacious Moves to A BILLIONMy Journey To a $BILLION“Take the path less traveled and accept whatever is going to happen.” - ROYJeffrey Feldberg interviews Roy Osing, an experienced business leader, mentor, and author, who shares his journey of transforming a small startup into a billion-dollar business. He attributes his success primarily to his approach of 'being different' and how this concept runs in his veins. His new mantra of 'be different or be dead' encourages businesses to develop a USP that sets them apart, using differentiation as a tool for success. In a detailed discussion, Osing explains the importance of stra...2024-08-1255 min
Audacious Moves to A BILLIONThe Boring Leader“Entrepreneur, author and former CMO Roy Osing dares to be different - in fact, he insists on it and helps his clients to do the same! Roy is a one of a kind leadership thinker with little patience for those who practice performative creativity instead of getting their hands dirty with the real thing. He has grown a start-up to billion dollar sales and authored seven books in his ‘Be Different or Be Dead’ series. Roy shares his contrary leadership philosophies from falling in love with micromanaging to his human-centric hiring process.Why you sh...2024-08-0547 min
Audacious Moves to A BILLION💦 Splash - Public SpeakingEffective communication in business is crucial for success, fostering collaboration, and ensuring clarity.Businesses generally recognize its importance but may not give it adequate priority.As for public speaking, it's essential for leaders to convey messages effectively. Roy doesn’t view himself as a public speaker. So what is he?Check these 2 snippets:💦 How important is communications in business today? Do they take it seriously enough? 💦 Roy, do you consider yourself a Public Speaker?2024-07-2606 min
Audacious Moves to A BILLIONA Service Mistake Can Be a Fantastic WinIt’s ironic that if a business screws a customer over with a mistake and recovers well, customer loyalty is stronger than if the service OOPS! was never made at all. Sure, the customer is upset with the mistake at first, but they quickly forget about it if a WOW! recovery is made leaving them surprised and breathless.In this episode Roy outlines the Moves he made to develop a winning Service Strategy enroute to A $BILLION including a Recovery element designed to handle service mishaps which ALWAYS happen in any business because perfection in customer service is...2024-07-2222 min
Audacious Moves to A BILLIONSay YES! And Grow Your BusinessA culture that ‘leans in’ to Saying YES! to their customers will always outpace a competitor who is more of a control freak, wanting to control the customer engagement process.A YES! business is more interested in creating special moments and experiences for their customers while their NO! counterpart is constantly in the rule or policy enforcement mode.In this episode Roy unpacks his Moves in using YES! to create customer loyalty and sustainable competitive advantage that led to A BILLION!2024-07-1516 min
Audacious Moves to A BILLIONThe Service Experience Should SURPRISE! your CustomersCustomers expect your product or service to work as promised. Having a product that works doesn’t impress them much; it doesn’t make them loyal to you in the long run. But when they have a service experience that “takes their breath away”, they become a raving fan and they tell everyone around them how amazing you are. In this episode, Roy breaks down the Moves he made to build a Service Strategy that created “gasp-worthy” customer service experiences and enabled his team to get TO A BILLION IN ANNUAL SALES!2024-07-0130 min
Audacious Moves to A BILLIONI Made a Preposterous Billion“As president, Roy Osing guided a Canadian early stage internet company to $1 billion in sales. He identifies six major drivers that helped to achieve that growth, including differentiation, planning, and championing the frontline staff. He insists that there are no silver bullets – running a business is a game of inches.” — Chris Ashmore, Host, The Business Essentials Daily Podcast In this show I take you through the practical things that worked to grow a business to an unbelievable level 😱2024-06-1709 min
Audacious Moves to A BILLIONDisrupting is an Epic Leadership Trait“Roy underscores the importance of audacity in business, urging individuals to defy societal and educational norms that promote conformity over individuality. He champions the significance of being unique and disruptive, pushing beyond comfort zones and conventional approaches to foster innovation. He advocates for a strategic mindset that values feedback as a measure of success and encourages differentiation in satisfying customer needs. Roy introduces “strategic game planning” as a means to enact immediate action and move towards “blue oceans” of uncharted market spaces. He critiques the reliance on generic competitive advantages and stresses the creation o...2024-06-1026 min
Audacious Moves to A BILLIONReaction is a Great Competitive StrategyBuild the cultural competence of your business on the ability to successfully react to unexpected events rather than rely on traditional planning methods that try to build precision into your plan over the next 5 years. There is too much unpredictability and randomness in markets to be able to create a plan and strategy that effectively accommodates future uncertainty. Successful businesses are able to react quickly when their chosen path is no longer available to them. In this episode, Roy discusses what it takes to create a ‘reactive culture’ in an organization and why it’s essent...2024-05-2717 min
Audacious Moves to A BILLIONHow To Grow Your Business To a BILLION“Roy’s latest book, ‘The Audacious ‘Unheard-Of Ways I Took a Startup to A BILLION IN SALES,’ provides his simple proven methods to ‘kill it’ in business and have a remarkable career.In this episode, Roy helps us understand what it takes to build teams that grow our business. He is devoted to inspiring leaders, entrepreneurs, and organizations to stand apart from the average boring crowd and achieve their true potential.Listen in as Roy delivers valuable nuggets to help us create stronger, more efficient teams.This discussion was a real eye-opener and offered benefi...2024-05-1338 min
Conversational SellingRoy Osing: Audacious Strategies for Sales SuccessAbout Roy Osing: Roy Osing is a former president, CMO, and entrepreneur with over 40 years of successful and unmatched experience in executive leadership in every aspect of business. As President of a major data and internet company, his leadership and audacious 'unheard-of ways' took the company from its early stage to $1 Billion in annual sales. He is devoted to inspiring leaders, entrepreneurs, and organizations to stand apart from the average boring crowd and achieve their true potential. He is a resolute blogger, keen content marketer, dedicated teacher, and mentor to young professionals. As an accomplished business advisor, he is t...2024-05-0722 min
Audacious Moves to A BILLIONSimple Reasons You Can’t Scale A Business Without Grateful Customers“In this episode of ‘Podcast Marketing Secrets’ Roy gives us some real-world advice that's all about growing and scaling your business in just 24 months. Get ready to dive deep into the concept of competing for customer cravings, the over reliance of technology, the relentless drive towards revenue goals, the power of the ‘only statement’, and why being different is your ticket to unparalleled growth.
He'll shed light on why rapid execution trumps long-term planning and how creating ‘gasp-worthy experiences’ is the key to dazzling customer service.” — Al Morentin, Host, Podcast Marketing Secrets
A peek inside this episode:
— Unlock Marketing Success By Discovering What...2024-05-0643 min
Welcome To A Better LifestyleBoldly Different with Roy Osing
Roy Osing is a guy who took a startup internet company to A BILLION IN SALES !
He is the ONLY author, entrepreneur and executive leader who delivers practical and proven ‘Audacious Unheard-of Ways’ to produce high performing businesses and successful careers.
Roy is a former president, CMO and entrepreneur with over 40 years of successful and unmatched executive leadership experience in every aspect of business.
As President of a major data and internet company, his leadership and audacious ‘unheard-of ways’ took the company from its early stage to $1 Billion in annual sales.
He is a blogger, content marketer and mentor to young...2024-04-2941 min
Master Your MarketThe biggest mistake in marketing! – Roy OsingIf you can’t differentiate yourself from others, you ain’t gonna stand out. So how do you that? Well, it’s NOT by claiming you’re number one in the market. Nup, that just won’t cut it anymore, says Roy Osing, former president of Telus, a Canadian telco he took to $1 billion in sales. Instead, he says, you have to be the ONLY one in your market that does what you do. Also, you need to focus on cravings-based marketing rather than needs-based marketing and to target specific customer groups. Plus, Roy highlights the importance of custome...2024-04-2225 min
Audacious Moves to A BILLIONWays to Break The Mold“Roy is an expert in making businesses successful. He has tons of experience and knows exactly how to make a company really stand out from the crowd. This episode is great for students, young entrepreneurs, or anyone interested in starting their own business.Get inspired to make your business idea amazingly unique with advice from Roy Osing!” — Ryan Sherrer, Host, Entrepreneurial Insights PodcastA tantalizing taste of the show…✔️ Being Unique - why it's super important for your business to be different from others.✔️ Smart Business Planning - Learn about the ONLY c...2024-04-2229 min
Audacious Moves to A BILLIONThe Power of Differentiation“I’m excited to share with you a fascinating conversation I had with Roy Osing, a renowned expert on business and personal branding. We delved into the importance of differentiation in business and personal branding, a concept Roy encapsulates in his mantra, “be different or be dead.During our conversation, Roy emphasized the critical role differentiation plays in helping businesses stand out from their competitors. He criticized the common practice of using generic claims like “better” or “number one” without actually offering anything unique. According to Roy, being different isn’t about superficia...2024-04-0834 min
Business Growth TrailblazersBe Different or Be Dead with Roy OsingWelcome to the Business Growth Trailblazers Podcast! In this episode, we dive into how being different keeps your business alive and thriving!
Roy Osing is a guy who took a startup internet company to A BILLION IN SALES! He is the ONLY author, entrepreneur and executive leader who delivers practical and proven ‘Audacious Unheard-of Ways’ to produce high-performing businesses and successful careers.
Roy is a former president, CMO and entrepreneur with over 40 years of successful and unmatched executive leadership experience in every aspect of business.
As...2024-04-0124 min
Audacious Moves to A BILLIONWhy a Short Term Focus is VitalMost businesses think they need to take a long term strategic view; they’ve been ‘taught’ to look at where they need to be 5 years from now. The problem is that a long term planning horizon makes it easy for a business to fail on delivering short term results because they always can deliver later. And ‘hockey stick’ planning is born!In this episode Roy discusses why it’s critical to ‘look at your toes’ and take a short term view to be different. “How can I solve this problem differently NOW, so the benefits can b...2024-04-0127 min
The Business Ownership PodcastThe Billion-Dollar Mindset - Roy Osing 7-8 Figure Special SeriesAre you an entrepreneur looking to scale your business into the 7-8 Figure realm?In this episode of 7-8 Figure Special Series I interviewed Roy Osing. Roy Osing is a man who took a startup internet company to A BILLION IN SALES! He is the ONLY author, entrepreneur and executive leader who delivers practical and proven ‘Audacious Unheard-of Ways’ to produce high performing businesses and successful careers. Roy is a former president, CMO and entrepreneur with over 40 years of successful and unmatched executive leadership experience in every aspect of business.As President of a major data and...2024-03-1834 min
Audacious Moves to A BILLIONB Different and B Audacious“Roy is a seasoned business leader, marketer and author with over three decades of experience in the data and internet industry where he grew a startup business from a startup to a $1 billion powerhouse. He is also a prolific writer, speaker, mentor, consultant and the creator of the Be Different or Be Dead book series. His books offer practical and proven strategies to help individuals and organizations stand out from the crowd and achieve their goals. His most recent book, The Audacious ‘Unheard-of Ways’ I Took a Startup To A BILLION IN SALES, shares his insigh...2024-03-111h 00
OneSharpSwordInterview with Roy OsingWhat’s the ONLY thing you need to know about my guest this episode? Roy Osing is the ONLY author, entrepreneur, and executive leader who delivers practical and proven “audacious and unheard-of ways” to produce high-performing businesses and successful careers.
His focus is on helping build what he calls The ONLY Statement, identifying what makes each individual or business stand out above everyone else. The key here is that if you claim to be The Only one doing something, you’ve basically owned that field.
His brand (website, book, etc.) is www.BeDiffe...2024-03-0545 min
Audacious Moves to A BILLIONWe All Live in “Red Oceans”Some people preach that you should look for a “Blue Ocean” where you have ZERO competition. That would be nirvana, but for most business leaders, we have to learn how to win in “Red Oceans” with hungry competitors and powerful customers.“Roy is an absolute business wizard! He has deep and extensive knowledge regarding marketing and scaling a brand and was a pleasure to have on the show!” — Daniel Blumin, Podcast Host, Business is Blumin!A peek inside this episode…✔️ Why Being DiFFERENT Is The Key To Business Success— Differentiation: The M...2024-03-0455 min
Famous Interviews with Joe DiminoThe Trailblazer of Different Thinking Roy Osing - Part IIWelcome to a new edition of the Famous Interviews with Joe Dimino series .. On this episode, we talk with The Trailblazer of Different Thinking Roy Osing .. We catch back up with one of our favorite guests in Roy Osing .. He has been described as this: “Roy Osing is a guy who took a startup to A BILLION IN SALES! He is the ONLY author, entrepreneur and executive leader who delivers practical and proven ‘Audacious Unheard-of Ways’ to produce high performing businesses and successful careers.” Audacious Leader. Storyteller. In the trenches not in the textbooks. We dive in a let the conver...2024-03-0126 min
Audacious Moves to A BILLIONHire For “Goosebumps”If your business strategy is focused on creating memorable and “gasp-worthy” customer experiences, the place to start is to recruit the right team. Delightful experiences are infused with emotion; when your customer is blown away with how you’ve treated them, they commit their business to you for the long term and tell their friends and colleagues how amazing you are. And the only way to deliver these kinds of experiences is to have teams of people who actually ‘love humans’.In this episode, Roy unwraps his recruitment innovation “Hiring for Goosebumps”, the ONLY audacious...2024-02-2622 min
The Deep Wealth Podcast - Unlock Your Deep Wealth—In Business and LifeRoy Osing Shares His Entrepreneurial Journey: From Startup to a Billion in Sales (#310)Send us a text“Take the path less traveled and accept whatever is going to happen.” - Roy OsingJeffrey Feldberg interviews Roy Osing, an experienced business leader, mentor, and author, who shares his journey of transforming a small startup into a billion-dollar business. He attributes his success primarily to his approach of 'being different' and how this concept runs in his veins. His new mantra of 'be different or be dead' encourages businesses to develop a USP that sets them apart, using differentiation as a tool for success. In a detailed discussion, Osin...2024-02-2155 min
Audacious Moves to A BILLIONThe Art of Differentiation“Dive into the extraordinary with Roy Osing, the entrepreneur who turned a startup into a billion-dollar success! 🌟 Join me and dive into the audacious, unheard-of ways that propelled Roy to unparalleled success. From building remarkable brands to navigating critical business challenges, this episode unveils the secrets behind Roy's journey. Discover why being the ONLY one matters, and learn the indispensable art of differentiation in today's business landscape. Ready to take your business to new heights? We spill the beans on Roy’s entrepreneurial journey from crafting bold brands to tackling those make-or...2024-02-1842 min
Audacious Moves to A BILLIONDifferentiation And Audacious Leaders are Magic“Osing's mantra—be different or be dead—has been the backbone of his audacious journey, driving him to constantly innovate to create ripples of value for his customers.Osing dissects the magic of differentiation through offering customer experiences that customers can't resist while ensuring that you're the only game in town offering it. This discussion is peppered with personal encounters of working with small companies, outlining the significance of differentiation, and the power of prioritizing the customer experience above all else.Osing also dives into the world of audacious Leadership by Serving Around and ho...2024-01-2436 min
Business UncensoredRoy Osing: Breaking the MoldJoin us in this exciting episode of the Entrepreneurial Insights Podcast where we chat with Roy Osing, an expert in making businesses unique and successful. Roy has tons of experience and knows exactly how to make a company really stand out from the crowd.
🎙️ What We Talk About:
Being Unique: Roy Osing tells us why it's super important for your business to be different from others.
Smart Business Planning: Learn about Roy's cool strategy that helps you plan your business in a way that's all about getting things done effectively.
Dealing with Tough Feedback: Roy gives advic...2024-01-1729 min
Podcast Marketing SecretsEp. 24: From Start-up to $1 Billion in Sales: Proven & Practical Ways to Scale a Business with Roy OsingWelcome back to another episode of "Podcast Marketing Secrets." I'm your host Al Morentin, and today we've got a special treat for all the business enthusiasts out there looking to scale up and truly stand out in the marketplace. Joining us in the studio is Roy Osing, the guru of differentiation and the mastermind behind the "Be Different or Be Dead" book series. Roy is here to give us some real-world advice that's all about growing and scaling your business within just 24 months. Get ready to dive deep into the concept of competing for customer cravings, the...2023-12-2743 min
Business is Blumin!#42 - Roy Osing: We Live in Red OceansRoy Osing took a startup to over a billion in annual sales
and is the only author, entrepreneur, and executive leader who delivers practical and proven ‘Audacious Unheard-of Ways’ to produce high-performing businesses and successful careers; he
is a former president, CMO, and entrepreneur with over 40 years of successful and unmatched executive leadership experience in every aspect of business and is the author of the no-nonsense book series "BE DiFFERENT or be dead"
Episode Links:
Roy's LinkedIn - https://linkedin.com/in/royosing
Roy's Instagram - https://instagram.com/unheardofways
2023-12-0356 min
Mindset Growth, Rayz Rantz, Breaking BarriersSay No To Dumb Rules w/ Roy Osing | Part 2Gary and Heather welcome Roy Osing back to the podcast for the second part of their discussion. In this episode they do a deep dive into Roy's book and the topics within. Roy Osing is a seasoned business leader, marketer and author with over three decades of experience in the data and internet industry. He was the president, executive vice-president and CMO of a leading company in the sector, where he grew the business from a startup to a $1 billion powerhouse. He is also a prolific writer, speaker, mentor, consultant and the creator of the Be Different or Be...2023-11-271h 00
Mindset Growth, Rayz Rantz, Breaking BarriersFrom a Startup to a Billion in Sales w/ Roy Osing | Part 1Gary and Heather welcome Roy Osing to Mindset Growth Podcast. Roy Osing is a former president, executive vice-president and CMO of a major data and internet company, where he led the organization from its early stage to $1 billion in annual sales. He is also a content marketer, blogger, educator, coach, adviser and the author of the book series Be Different or Be Dead. His books provide practical and proven ways to improve both business and personal performance by being unique and standing out from the crowd. His latest book, The Audacious ‘Unheard-of Ways’ I Took a Startup To A BILL...2023-11-2055 min
Audacious Moves to A BILLIONWhy Saying YES! is An Absolutely Powerful Way to Grow Your BusinessA culture that ‘leans in’ to Saying YES! to their customers will always outpace a competitor who is more of a control freak, wanting to control the customer engagement process.
A YES! business is more interested in creating special moments and experiences for their customers while their NO! counterpart is constantly in the rule or policy enforcement mode.
In this episode Roy unpacks his Moves in using YES! to create customer loyalty and sustainable competitive advantage that led to A BILLION!2023-11-0416 min
Audacious Moves to A BILLIONHow to Make Stunning Service Experiences That Will SURPRISE! Your CustomersCustomers expect your product or service to work as promised. Having a product that works doesn’t impress them much; it doesn’t make them loyal to you in the long run. But when they have a service experience that “takes their breath away”, they become a raving fan and they tell everyone around them how amazing you are. In this episode, Roy breaks down the Moves he made to build a Service Strategy that created “gasp-worthy” customer service experiences and enabled his team to get TO A BILLION IN ANNUAL SALES!2023-11-0229 min
Audacious Moves to A BILLIONWhy Being The ONLY One Beats The BestIn this episode, Roy argues that businesses are doing a mediocre job of declaring why people should buy from them as opposed to their competitors. The use of CLAPTRAP word like “better”, “best” and “#1” and ASPIRATIONS like “We’re in business to save our home planet” to describe what makes them special are subjective at best and mean very little to a person wanting to choose a company to do business with. Roy shares his “ONLY Statement” innovation with you that clearly defines an organization’s uniqueness at a granular level. “We are the ONLY ones who…” dispels the CLA...2023-11-0220 min
Audacious Moves to A BILLION9 Simple Moves To BE DiFFERENTIn this episode, Roy discusses the Importance of being different in an insanely competitive world if you want to achieve superlative results. He distinguishes between what being different IS and what it is NOT, and shares 9 really easy ways he used to stand apart from everyone around him to achieve his goals.2023-11-0123 min
imperfect: The Heart-Centered Leadership PodcastEpisode 252: Be Different or Be Dead: Audacious Leadership with Roy OsingWant to become more heart-centered? There’s a new playbook in town! Deb has released her first book The Heart-Centered Leadership Playbook: How to Master the Art of Heart in Life & Leadership. Get your copy now here on our official Amazon link!“Roy Osing is a guy who took a startup internet company to A BILLION IN SALES! He is the only author, entrepreneur, and executive leader who delivers practical and proven ‘Audacious Unheard-of Ways’ to produce high-performing businesses and successful careers.Roy is a former president, CMO, and entrepreneur with over 40 years of succes...2023-10-2033 min
The First CustomerThe First Customer - Audacious Ways To Be Different and Thrive in Business with Roy OsingThis week I was lucky enough to interview a very cool and articulate guy named Roy Osing. Roy is the author of the book "Be Different or Be Dead". One of the highlights of Roy's illustrious career was driving a company to billion-dollar annual sales. Roy documented his journey in a book - not the ordinary how-to textbook type - but instead, focused on the unique strategies he employed to achieve this extraordinary feat. Let's fly all the way to Vancouver and explore Roy Osing's ocean of thoughts through his book "Be Different or Be...2023-09-2721 min
In TurnInterview with Roy OsingToday I had an opportunity to interview Roy Osing who is entrepreneur, author and business consultant.
Roy Osing is a guy who took a startup to A BILLION IN ANNUAL SALES!
He is the ONLY author, entrepreneur and executive leader who delivers practical and proven ‘Audacious Unheard-of Ways’ to produce high performing businesses and successful careers.
Roy is a former president, CMO and entrepreneur with over 40 years of successful and unmatched executive leadership experience in every aspect of business.
As President of a major data and internet company, his leadership and audacious ‘unheard-of ways’ took the company from its early stage to...2023-08-1132 min