Shows
Audacious Moves to A BILLIONScrew The Perfect Plan; Launch & IterateScrew the Perfect Plan; Launch and Iterateđđź Roy Osing spills his secrets to building a billion-dollar sales force! Focus on execution over perfection with these key questions: âŞď¸ What are your growth objectives? đâŞď¸ Whoâs your target customer? đŻâŞď¸ How will you compete and win? đ He emphasizes leading with service, authentic relationships, and shifting from product to problem-solving for long-term success. Plus, hire folks who genuinely love people & craft marketing experiences customers crave! Tune into The Entrepreneurâs Edge Podcast with Mike Kaeding for more gold...2025-06-3042 min
Leadership Is Changing753: Leadership is Changing Mash Up 2025 (ft. Roy Osing, Marcus Glowasz, and Patrick Touhey)Is leadership really changing, or does it need to?In this mashup, Denis Gianoutsos sits down with Roy Osing, Marcus Glowasz, and Patrick Touhey to explore what leadership must become to stay relevant and impactful. These powerful voices challenge outdated mindsets and call for a bold, human-centered approach to change. This isnât just a conversation. Itâs a catalyst.Listen now and rediscover what it takes to lead.EP288 â Roy Osing: Dare to Be the Only OneWhy Jerry Garcia is his ultima...2025-06-2322 minAudacious Moves to A BILLIONHow to Create âRave-worthyâ Experiencesđ Be Memorable With Dazzling Service đ đ Too many companies focus on the products they provide.They tinker with the price, and they highlight the features. đĄ But hereâs the problem: Itâs harder than ever to differentiate your product from everyone elseâs. ⨠To truly STAND OUT, insists entrepreneur Roy Osing, you need to deliver DAZZLING, ASTONISHING customer serviceâmoments that take your buyersâ breath away. đŹ Because when you do, you trigger the most valuable marketing of all: Rave-Worthy Word of Mouth...2025-06-1611 minAudacious Moves to A BILLIONTrailblazer of Different ThinkingThe Trailblazer of Different Thinking âWelcome to a new edition of the Famous Interviews with Joe Dimino series .. In this episode, we talk with The Trailblazer of Different Thinking Roy Osing.We caught up with one of our favorite guests Roy Osing. He has been described as this: âRoy Osing is a guy who took a startup to A BILLION IN SALES! He is the ONLY author, entrepreneur and executive leader who delivers practical and proven âAudacious Unheard-of Waysâ to produ...2025-06-0225 minAudacious Moves to A BILLIONHow To Be The ONLY Game In TownâHow to be The ONLY Game in TownIn this episode, Roy shares how he took a business from startup to $1billion in sales through Audacious Unheard of Marketing. He also reveals how to craft your ONLY STATEMENT - how to position yourself as truly unique. Don't miss this episode!âŞď¸Building a successful internet business.âŞď¸Marketing to CRAVINGS instead of needs.âŞď¸Targeting specific customer groups for business growth. âŞď¸Delivering a unique customer experience.âŞď¸Differentiation vs. Distancing: The po...2025-05-1956 min
Business SuperfansBe Different or Be Dead: Unlocking Business Success with Roy OsingEpisode 93Â Frederick Dudek (Freddy D) Copyright 2025 Prosperous Ventures, LLC Be Different or Be Dead: Unlocking Business Success with Roy Osing Roy Osing, a true titan in the entrepreneurial world, shares some killer insights on building high-performance businesses that really resonate. He takes us through his journey of scaling a startup to a whopping billion in sales and emphasizes that the key to success is all about differentiation. His mantra, âBe different or be dead,â isnât just catchy; itâs a call to action for anyone looking to stand out in todayâs crowded marketplace. We div...2025-05-0836 min
The Inspired ChoiceScaling to Success: Lessons from Roy Osing on Startup Growth and StrategyCaroline Biesalski welcomes Roy Osing to delve into his journey of scaling a startup to $1 billion. They discuss the importance of differentiation and crafting a unique value proposition in business. Roy emphasizes understanding customer cravings and addresses strategic challenges. The inspiration behind 'Inspired Choice Today' is explored, along with the role of audacity and embracing failure in business. Roy shares insights on strategic game planning, the 'Hiring for Goosebumps' approach, and product sales strategies. The episode also covers changing business conversations before concluding with details on how to connect with Roy and a special offer for listeners.
(0:00) Introduction and Welcome...2025-05-0738 min
How To Founder095 Breaking Leadership Myths: How Service Drives Revenue Growth with Roy OsingWhat if everything you've been taught about leadership is wrong? In this eye-opening episode, we sit down with Roy Osing, who took a startup to $1 billion in annual sales using leadership principles you won't find in any textbook. Discover why "leadership styles" are meaningless, how to create an "Only Statement" that truly differentiates your business, and why asking "How can I help?" might be the most powerful leadership question ever. Osing shares his battle-tested approach to engaging frontline teams and driving superior business performance without the corporate BS. This is practical leadership wisdom you can implement immediately....2025-05-0645 minAudacious Moves to A BILLIONHard To Believe LeadershipHard To Believe Leadership.âCheck out these 11 simple truisms from business growth icon Roy Osing that make successful leadershipâŚâŞď¸Informality breeds trust.âŞď¸Simplicity attracts followers.âŞď¸The frontline is in control.âŞď¸Your ego must be muzzled.âŞď¸Language captivates.âŞď¸First responders earn the prize.âŞď¸Connect the dots and unleash the passion in people.âŞď¸If you're not focused, you're done.âŞď¸Imperfection drives results.âŞď¸Serving humans is the critical success factor for leadership.âŞď¸Loyalty creates sustainable leadership.â 2025-05-0549 minAudacious Moves to A BILLIONFind Your FoxStanding Out, Defining the Fox, and Being The ONLY One.âHave you heard the one about that guy who built a billion dollar company? You know, the one that talks about becoming âthe only oneâ. Watch or listen now to learn how you can differentiate yourself in business personally, and as an organization. And according to this man, thatâs how you experience billion dollar success.Heâs going to walk us through his life story, explain the key elements of success that you and I can...2025-04-2158 min
Pathways with Amber StittAudacious Execution: Roy Osing's Secrets to Building a Business with a Billion in Annual Salesđ Ready to break the mold and skyrocket your business?đď¸ Join host Amber Stitt on this episode of Pathways as she sits down with Roy Osingâformer president, audacious leader, and author of Be Different or Be Dead. đ¸ Roy shares the real-world, battle-tested strategies that helped him lead a startup to $1 billion in annual salesâNOT by playing it safe, but by embracing boldness, loving humans (yes, really!), and smashing the rules that hold organizations back.đŹ Roy opens up about:đŠââ¤ď¸âđŠ Why hiring "Human Being Lovers" (HBLs) is the secret ingredient to dazzling customer service.đŹ How emb...2025-04-1837 minAudacious Moves to A BILLIONStand Out or Be DONEHow to Stand Out From the CrowdâThe small business viking, Roy Osing, discusses what business owners can do to thrive. His book series, Be Different or Be Dead, shines a light on the biggest challenge companies of all sizes are facing. With a billion businesses to choose from, how does a company differentiate themselves in the market? Roy says it can be done by making one simple statement, he calls it âThe ONLY Statementâ. He encourages companies to think about...2025-04-0727 minAudacious Moves to A BILLIONFrom Embers to ExcellenceFrom Embers to ExcellenceâŚA Journey to A BILLION IN SALES!âJoin us for an exciting episode with Roy Osing, the former president of a major data and internet company, whose audacious 'unheard-of ways' took the company from its early stage to a $1 Billion in annual sales. Hear about his journey from embers to excellence and learn from his leadership excellence examples.Don't miss this opportunity to gain valuable insights and advice from one of the industry's leading experts on l...2025-03-1758 minAudacious Moves to A BILLIONDonât Do It đĄSimple Reasons Why You Should Stop Doing Things Not on StrategyThe emphasis in most strategic planning exercises is on determining the NEW things that should be done to enhance business performance. What new products, services, technologies and markets should be tackled to grow the business are the main focus points. Adding strategic investments and introducing NEW innovation are the themes.Rarely do organizations treat DELETING activities, products & services, systems and technologies no longer required by the businessesâ strategy as a critical priority. ...2025-03-1023 minAudacious Moves to A BILLIONGoosebumps Gotcha!Hiring People Who Like PeopleNo matter how wonderful your product is, consumers will remember your brand through their experience with it, be it good, bad or ugly. So, itâs imperative you have people-loving people on the front line, insists entrepreneur Roy Osing, who discusses his own hiring technique. He asks candidates a certain question â some answers leave him with goosebumps! â Business Essentials Daily Podcast2025-03-0310 min
The Hummingbird Effect with Wendy CoulterBe Different or Be Dead with Roy OsingIn this insightful episode, Wendy Coulter and Roy Osing discuss the essential steps to building a strong brand and unlocking unprecedented business results. Wendy, a brand expert, introduces Roy, a disruptor who took a startup to $1 billion in sales. Together, they unpack Roy's unique 'Be Different or Be Dead' approach, the importance of strategic game planning, hiring for goosebumps, and executing innovative processes. Learn the keys to creating gas-worthy experiences, transforming cultures, and achieving remarkable growth by embracing audacious, unheard-of ways.00:00 Introduction to Wendy Coulter and Branding01:04 Meet Hannah: Fun Facts and Snow Outfits2025-02-251h 05Audacious Moves to A BILLIONExecution Beats PlanningFocus on HOW to EXECUTE; Pull Back on Getting Your Direction Perfect.Most businesses focus on getting their plan âperfectââread this as conforming perfectly to the academic strategic planning doctrine promulgated by the punditsâand leave little time to determine the critical few actions they need to take to implement their chosen direction. Unmatched performance in any market has more to do with the effectiveness of execution than it does with the efficacy of the plan. It explains why some businesses win and others l...2025-02-2425 minAudacious Moves to A BILLIONSatisfy CRAVINGS not NeedsSatisfy Cravings Not NeedsItâs not enough to satisfy needs anymore. Instead, great marketing organizations are able to satisfy CRAVINGS. Thatâs according to entrepreneur Roy Osing, who says consumers are willing to pay more money for something they CRAVE than for something they merely need. So, ask yourself this: is your product or service so outstanding that people would be willing to travel miles to buy it?â Business Essentials Daily Podcast2025-02-1009 min
The Heart-Led Business ShowBillion-Dollar Heart-Led Strategies with Roy OsingSend us a textWhat if the secret to explosive business growth wasnât just numbers, but leading with heart? In this electrifying episode, Roy Osing reveals how his "Be Different or Be Dead" philosophy turned a startup into a billion-dollar empire. From unlocking the power of customer cravings to redefining leadership, Royâs insights will challenge everything you thought you knew about business success.đ§ Donât miss Roy's invaluable insights and practical strategies for creating an engaged workforce and achieving incredible business performance. Press play and get ready for a transformative ride!Key Takea...2025-01-2132 min
Audacious Moves to A BILLIONPractical Leadership Insights For SuccessâUnlock the secrets to becoming an impactful leader with our special guest, Roy Osing, a veteran business leader with a proven track record of success. Discover how to truly differentiate your organization in a competitive market by focusing on what customers genuinely crave. Roy shares his powerful insights on why execution trumps perfect planning and advocates for a "learn on the run" approach. This episode is packed with actionable advice on making your business stand out and achieving market leadership.Ever wondered why endless strategic planning often leads to stagnation? We challenge conventional wisdom by pr...2024-12-3033 min
Mindset MavericksThe Billion-Dollar Mindset: Be Different or Be Dead with Roy Osingđ The Billion-Dollar Mindset: Be Different or Be Dead with Roy Osing
In this episode of Mindset Mavericks, host Jon Coogan has a game-changing conversation with Roy Osing, the visionary leader who helped scale TELUS to a billion-dollar enterprise. Roy shares his audacious, unheard-of strategies for business growth, leadership, and standing out in competitive markets.
From mastering execution to building meaningful customer relationships, Roy reveals why being different is the key to thriving in any business landscape. Get ready to learn practical, actionable insights that can transform your mindset and fuel your entrepreneurial journey.
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Cut The Tie | Success on Your TermsRoy Osing Shares Bold Moves for Billion-Dollar GrowthNever Been Promoted Podcast with Thomas HelfrichThomas Helfrich sits down with Roy Osing, the dynamic author of Be Different or Be Dead, to explore the critical importance of differentiation in today's saturated market. Roy shares his journey from leading a billion-dollar company to helping others embrace bold, unconventional strategies that drive success.In this episode, Roy discusses:The Power of DifferentiationRoy explains why standing out in business isnât optionalâitâs essential. He emphasizes how being meaningfully different can transform a struggling organization into a thri...2024-12-2746 min
Ignition PathDifferentiation Strategies for Startups: Roy Osing on Building Billion-Dollar CompaniesKyle Goodknight introduces Roy Osing, who shares his journey and philosophy on differentiation, which played a crucial role in building a billion-dollar company. Roy provides strategic advice for startups, emphasizing differentiation, targeting, and focus, and discusses the importance of strategic planning for business success. The conversation delves into overcoming common entrepreneurial challenges, favoring practical strategies over academic theories, and coping with entrepreneurial anxiety. Roy shares insights on setting effective goals and the concept of uniqueness in one's field. The episode wraps up with information on connecting with Roy and exploring his resources, followed by a call to action.
Be...2024-12-2433 min
Audacious Moves to A BILLIONPublic Speaking is a PerformancePublic speaking can be a challenge for most people who are always looking for the secret to delivering stunning and standing ovation presentations. And there are pundits who are ready and willing to give their advice on what it takes to improve your speaking talents to another level.In this episode Roy discuss the strategy of treating public speaking as a performance where, as a speaker, your job is to create a memorable experience for every person in the audience. He will break down these steps of a successful performance: âžď¸know your...2024-12-2325 min
Million Dollar Flip Flops106 | Be Different or Be Dead: Roy Osing's Billion-Dollar Success StrategiesIn this episode of The Million Dollar Flip Flops Podcast, Rodric dives into an insightful conversation with Roy Osing. Roy is an entrepreneur and leadership expert - with over 40 years of executive leadership experience - an author and CEO of Be Different Or Be Dead. Together, Rodric and Roy talk through some bold strategies for business growth, the importance of focusing on what customers truly crave, and why academic dogma often falls short in real-world business success.Roy shares his unfiltered insights on achieving extraordinary results - including helping scale a startup to a...2024-12-1737 min
Audacious Moves to A BILLIONThe Billion Dollar MindsetAre you an entrepreneur looking to scale your business into the 7-8 Figure realm?In this episode of 7-8 Figure Special Series I interviewed Roy Osing. Roy Osing is a man who took a startup internet company to A BILLION IN SALES! He is the ONLY author, entrepreneur and executive leader who delivers practical and proven âAudacious Unheard-of Waysâ to produce high performing businesses and successful careers. Roy is a former president, CMO and entrepreneur with over 40 years of successful and unmatched executive leadership experience in every aspect of business.As Pres...2024-12-1635 min
Audacious Moves to A BILLIONThe Audacious Business CoachQuote: âYou canât sell people on ideas alone, you must deliver resultsâ - ROYKnowledge Nuggets and Take-Aways:âŞď¸If you are looking for âgoosebumpsâ then you will want to consider hiring Roy!âŞď¸When working with a coach ask them what you need to do differently to win.âŞď¸Textbooks will only teach you so much, immerse yourself in your passion, your âwhyâ and if you donât know how, then ask someone who has been there!âŞď¸You cannot innovate if you are copying - develop your own unique strategic game plans.âŞď¸Ask yourself...2024-12-0937 min
Disrupt & InnovateDI 102 Be Different or Be Dead: Insights from Roy Osing on Business GrowthIn this episode of "Disrupt and Innovate," we welcome Roy Osing, a trailblazer who led a startup to over $1 billion in annual sales. With 40 years of executive experience, Roy shares his philosophy of "Be Different or Be Dead," highlighting the crucial need for differentiation in todayâs business landscape. He provides actionable insights on creating a strategic game plan that prioritizes execution and reveals the importance of understanding customer desires. Tune in to discover how to challenge the status quo and foster a culture of innovation in your organization.Captions:"Join us as...2024-12-0325 min
Audacious Moves to A BILLIONAudacious Leadership Is CriticalIf you have time to listen to only one podcast on leadership, check this one with a notebook in hand!Roy Osing took a startup to A BILLION IN SALES by creating and applying simple âlight firesâ leadership Moves that inspired people to achieve remarkable results.âTo be an Audacious Leader, your passion temperature must be north of your body temperature.â â ROYIn this episode Roy shares:âŞď¸What he means by âAudacious Leadershipâ and why is is fundamentally different from traditional leadership textbook approaches.âŞď¸Why he had to cast off standard textbook...2024-12-0232 min
Audacious Moves to A BILLIONMoves to A $BILLIONAfter recognizing his company was ill-prepared to compete in a rapidly changing market, Roy Osing took an audacious breakaway journey to revolutionize his organization and build a billion-dollar business."Break away from the stuff that worked yesterday. Yesterday's relevance, is todayâs irrelevance. That's breaking away." â ROYRoy knew he and his company needed to break away from traditional ways of doing business if they were to be successful. He learned that execution was the key to success and that it was essential to appeal to the hearts of his employees to drive the business forw...2024-11-2550 min
Audacious Moves to A BILLIONDebunking Leadership MythsLeadership isnât all about grandstanding or showing off to prove how charismatic you are. In fact, Roy Osing says, you want to be almost boring, in the sense that you want to make the lives of your employees easier. The âcharismatic leaderâ is just one of the myths that Roy debunks. Heâs spent 40 years in executive leadership, including as President and CMO of a telecommunications company, which he took from start-up to $1 billion in annual sales. â Business Essentials Daily Podcast2024-11-1810 min
Audacious Moves to A BILLIONThe Art of Being DifferentâHey everyone! Ryan Sherrer here, back with another bold episode of Business Uncensored. If you're tired of the same old business advice, you're in the right place. Today, we're diving deep into what it truly means to be different and how you can harness this uniqueness for unparalleled success.In this episode, I sit down with the amazing Roy Osing, the mastermind behind the "Be Different or Be Dead" series. We discuss the critical importance of standing out in a crowded market and how being different isn't just about superficial changes. It's about creating a...2024-11-1151 min
optYOUmizeBillion-Dollar Success: Roy Osing's Blueprint for Differentiationto watch this episode, subscribe to my YouTube channel: optYOUmize podcast YoutubeoptYOUmize is sponsored by BetterHelp online therapy and HelloFresh - America's #1 Meal KitSummaryBrett Ingram interviews Roy Osing, a seasoned entrepreneur with over 40 years of experience. Roy shares his journey from a systems analyst to leading a billion-dollar internet company, emphasizing the importance of differentiation in business. He discusses the concept of being unique, understanding customer cravings, and the deliberate act of entrepreneurship. Roy also introduces his strategic planning process, focusing on creating an...2024-11-0749 min
Audacious Moves to A BILLIONProven Ways to Grow Your BusinessâBusinesses face many challenges, but in this episode with my friend, and billion dollar business maker, Roy Osing, we discuss the one challenge that can either make you or break you.We discuss Royâs answers to these questions based on the phenomenal performance he achieved in growing a startup internet company to A BILLION IN SALES:âŞď¸Roy. In your experience, what is the critical challenge a business faces in growing their revenues?âŞď¸How does a business develop a competitive differentiation strategy?âŞď¸What are the key actions a leader must take to grow their business?âŞď¸How important is customer service to business growth?âŞ...2024-11-0640 min
Audacious Moves to A BILLIONThe BILLION Dollar DudeâWhatâs the ONLY thing you need to know about my guest this episode? Roy Osing is the ONLY author, entrepreneur, and executive leader who delivers practical and proven âaudacious and unheard-of waysâ to produce high-performing businesses and successful careers.His focus is on helping build what he calls âThe ONLY Statementâ, identifying what makes each individual or business stand out above everyone else. The key here is that if you claim to be The Only one doing something, youâve basically owned that field. His brand Be Different or be dead focuses on differentia...2024-10-2845 min
Audacious Moves to A BILLIONAsk âThe Magic Questionâ And Win!Why âThe Magic Questionâ is Critical To Having a Successful CareerMany people assume that what they did to succeed in the past will serve them well as they meet new challenges going forward. This is an extremely risky position to take as it presumes that past conditions for success will be repeated as new challenges are encountered. This rarely if ever happens. There are always new dynamics that must be successfully conquered if one is to continue on the winning track.In this...2024-10-2123 min
Audacious Moves to A BILLIONWhat is The Most Enormous Mistake in Marketing?âIf you canât differentiate yourself from others, you ainât gonna stand out. So how do you do that? Well, itâs NOT by claiming youâre number one in the market. Nope, that just wonât cut it anymore, says Roy Osing, a former president who took an internet startup to $1 billion in sales. Instead, he says, you have to be the ONLY one in your market that does what you do. Also, you need to focus on cravings-based marketing rather than needs-based marketing and to target specific customer groups. Plus, Roy highligh...2024-10-1425 min
Audacious Moves to A BILLIONđŚ Splash - Business PlanningTraditional planning methods are flawed. My Strategic Game Planning Process offers a solution, having helped a startup achieve massive success. đŚ Todayâs planning methods are all screwed up; hereâs why.đŚ Royâs Strategic Game Planning Process2024-09-2709 min
Audacious Moves to A BILLIONHow to Be A Disruptive Leader And WinâIn a world boxed within norms, rules, and 'being better', Roy Osing, also known as 'Be Different or Be Dead' guy, paints a different picture about achieving success. He asserts that uniqueness and differentiation matter more than being 'number one'. He stresses that individuals and businesses should focus on their defined roles and look inward to set their standards rather than obsessing over competitors and comparing. For individuals wanting to excel in their careers or lives, he suggests looking for mentors who provide practical insights and have attained personal achievements. He also proposes moving away from 'textbook kn...2024-09-2355 min
The Real Life BuyerUnleashing Audacious Leadership: From Startup to $1 Billion in Sales with Roy OsingIn this episode we explore the art of audacious leadership and differentiation in the world of business. Today, we have a distinguished guest with unmatched executive experience. He is a former president, CMO, and entrepreneur who propelled a startup Internet and data company to an astonishing $1 billion in annual sales through 'unheard-of ways'. With 40+ years of success, he is devoted to inspiring leaders and organisations to break free from the ordinary and achieve remarkable results. In this episode, Roy shares the secrets to driving superlative financial performance, fostering innovation, and rising above the competition. Get ready to...2024-09-1746 min
The Beyond Business PodcastRoy Osing on Embracing Disruption, Unique Value, and Fostering InnovationKatherine Martin-Fisher introduces Roy Osing, discussing his early influences and insights on disruption that helped him grow a $1 billion business. Roy offers advice for business owners on embracing disruption and helping clients identify and leverage their unique value. They explore the differences between practical differentiation and textbook strategies, and how to identify the ideal client profile. Roy shares his experiences on overcoming setbacks, fostering innovation, and creating a culture of continuous improvement. They dive into his leadership reflections, personal growth.
(0:00) Introduction of Roy Osing and early influences
(1:27) Roy Osing on disruption and growing a $1 billion business
(7:14) Advice for business owners...2024-09-1332 min
The Pete Primeau ShowWhy Differentiation Sucks These Days - Roy Osing: Episode 188In this episode, weâre thrilled to host Roy Osing, a visionary leader who propelled a startup to a staggering $1 billion in annual sales. Roy is the unique blend of author, entrepreneur, and executive leader known for his groundbreaking strategies and audacious approaches to business. With over 40 years of unparalleled executive experience, including serving as President and CMO of a major data and internet company, Roy has honed a wealth of insights on driving high-performing businesses and successful careers.Â
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Roy is also a respected blogger, content marketer, and mentor to emerging professionals. His latest book, "The...2024-09-0958 min
Audacious Moves to A BILLIONHow Being Boring Will Make You Extremely SuccessfulHow Being Boring and Keeping Your Promises Will Make You Extremely SuccessfulIt seems that often businesses forget that itâs the simple things that breed success, like keeping their promises. Itâs a human thing: make me a promise, keep it and Iâll remember that youâre honest and I will continue to do business with you. And, Iâll mention you to others.This strategy seems too simple, but many organizations actually fall short of following through with what they say theyâre going to do to their customers. This is a travesty, an...2024-09-0225 min
Audacious Moves to A BILLIONWhat is The âJuiceâ That Makes a Leader Great?What is The âJuiceâ That Makes a Leader Great?In my view one of the most egregious myths about a âGreat Leaderâ is the notion that they have VISION; that they have amazing insights into the future and they chart a course for their organization that is perfectly successful.Hmmmm⌠Iâve never seen it in my 40+ years in business.The most amazing leaders Iâve seen are imperfect as hell! They understand that in an imperfect unpredictable world itâs folly to try and get the plan EXACTLY right. âď¸They rather spend their t...2024-08-2613 min
Audacious Moves to A BILLIONThe Brain Doesnât Control InnovationWhere does innovation and creativity come from? This is the key question podcast Host Wize Otero and I breakdown as we explore what worked for me in growing a startup to A BILLION IN SALES!Innovation isnât really an intellectual thing; itâs driven by âI donât know!â, discomfort, sweat, imprecision and the guts to TRY stuff.This episode is all about rejecting the pressure school puts on us to conform to the academicâs view of the world and the rules they promulgate for success. Rather, Roy argues that you need to stan...2024-08-1932 minAudacious Moves to A BILLIONThe ONLY Statement: The Game ChangerâWelcome to today's episode where we dive into the powerful concept of Roy Osingâs âONLY Statementâ.This idea is the make-or-break factor for success in both business and personal career development. We'll explore how this differentiation statement can be a game-changer, offering actionable insights for you to apply. So, grab your notepad and let's uncover how the "only statement" can transform your professional journey.â â Pete Primeau, Host, The Pete Primeau Podcast Show2024-08-1406 min
Audacious Moves to A BILLIONMy Journey To a $BILLIONâTake the path less traveled and accept whatever is going to happen.â - ROYJeffrey Feldberg interviews Roy Osing, an experienced business leader, mentor, and author, who shares his journey of transforming a small startup into a billion-dollar business. He attributes his success primarily to his approach of 'being different' and how this concept runs in his veins. His new mantra of 'be different or be dead' encourages businesses to develop a USP that sets them apart, using differentiation as a tool for success. In a detailed discussion, Osing explains the importance of stra...2024-08-1255 min
Audacious Moves to A BILLIONThe Boring LeaderâEntrepreneur, author and former CMO Roy Osing dares to be different - in fact, he insists on it and helps his clients to do the same! Roy is a one of a kind leadership thinker with little patience for those who practice performative creativity instead of getting their hands dirty with the real thing. He has grown a start-up to billion dollar sales and authored seven books in his âBe Different or Be Deadâ series. Roy shares his contrary leadership philosophies from falling in love with micromanaging to his human-centric hiring process.Why you sh...2024-08-0547 min
Audacious Moves to A BILLIONđŚ Splash - Public SpeakingEffective communication in business is crucial for success, fostering collaboration, and ensuring clarity.Businesses generally recognize its importance but may not give it adequate priority.As for public speaking, it's essential for leaders to convey messages effectively. Roy doesnât view himself as a public speaker. So what is he?Check these 2 snippets:đŚ How important is communications in business today? Do they take it seriously enough? đŚ Roy, do you consider yourself a Public Speaker?2024-07-2606 min
Audacious Moves to A BILLIONA Service Mistake Can Be a Fantastic WinItâs ironic that if a business screws a customer over with a mistake and recovers well, customer loyalty is stronger than if the service OOPS! was never made at all. Sure, the customer is upset with the mistake at first, but they quickly forget about it if a WOW! recovery is made leaving them surprised and breathless.In this episode Roy outlines the Moves he made to develop a winning Service Strategy enroute to A $BILLION including a Recovery element designed to handle service mishaps which ALWAYS happen in any business because perfection in customer service is...2024-07-2222 min
Audacious Moves to A BILLIONSay YES! And Grow Your BusinessA culture that âleans inâ to Saying YES! to their customers will always outpace a competitor who is more of a control freak, wanting to control the customer engagement process.A YES! business is more interested in creating special moments and experiences for their customers while their NO! counterpart is constantly in the rule or policy enforcement mode.In this episode Roy unpacks his Moves in using YES! to create customer loyalty and sustainable competitive advantage that led to A BILLION!2024-07-1516 min
Audacious Moves to A BILLIONThe Service Experience Should SURPRISE! your CustomersCustomers expect your product or service to work as promised. Having a product that works doesnât impress them much; it doesnât make them loyal to you in the long run. But when they have a service experience that âtakes their breath awayâ, they become a raving fan and they tell everyone around them how amazing you are. In this episode, Roy breaks down the Moves he made to build a Service Strategy that created âgasp-worthyâ customer service experiences and enabled his team to get TO A BILLION IN ANNUAL SALES!2024-07-0130 min
Audacious Moves to A BILLIONI Made a Preposterous BillionâAs president, Roy Osing guided a Canadian early stage internet company to $1 billion in sales. He identifies six major drivers that helped to achieve that growth, including differentiation, planning, and championing the frontline staff. He insists that there are no silver bullets â running a business is a game of inches.â â Chris Ashmore, Host, The Business Essentials Daily Podcast In this show I take you through the practical things that worked to grow a business to an unbelievable level đą2024-06-1709 min
Audacious Moves to A BILLIONDisrupting is an Epic Leadership TraitâRoy underscores the importance of audacity in business, urging individuals to defy societal and educational norms that promote conformity over individuality. He champions the significance of being unique and disruptive, pushing beyond comfort zones and conventional approaches to foster innovation. He advocates for a strategic mindset that values feedback as a measure of success and encourages differentiation in satisfying customer needs. Roy introduces âstrategic game planningâ as a means to enact immediate action and move towards âblue oceansâ of uncharted market spaces. He critiques the reliance on generic competitive advantages and stresses the creation o...2024-06-1026 min
Audacious Moves to A BILLIONReaction is a Great Competitive StrategyBuild the cultural competence of your business on the ability to successfully react to unexpected events rather than rely on traditional planning methods that try to build precision into your plan over the next 5 years. There is too much unpredictability and randomness in markets to be able to create a plan and strategy that effectively accommodates future uncertainty. Successful businesses are able to react quickly when their chosen path is no longer available to them. In this episode, Roy discusses what it takes to create a âreactive cultureâ in an organization and why itâs essent...2024-05-2717 min
Audacious Moves to A BILLIONHow To Grow Your Business To a BILLIONâRoyâs latest book, âThe Audacious âUnheard-Of Ways I Took a Startup to A BILLION IN SALES,â provides his simple proven methods to âkill itâ in business and have a remarkable career.In this episode, Roy helps us understand what it takes to build teams that grow our business. He is devoted to inspiring leaders, entrepreneurs, and organizations to stand apart from the average boring crowd and achieve their true potential.Listen in as Roy delivers valuable nuggets to help us create stronger, more efficient teams.This discussion was a real eye-opener and offered benefi...2024-05-1338 min
Conversational SellingRoy Osing: Audacious Strategies for Sales SuccessAbout Roy Osing: Roy Osing is a former president, CMO, and entrepreneur with over 40 years of successful and unmatched experience in executive leadership in every aspect of business. As President of a major data and internet company, his leadership and audacious 'unheard-of ways' took the company from its early stage to $1 Billion in annual sales. He is devoted to inspiring leaders, entrepreneurs, and organizations to stand apart from the average boring crowd and achieve their true potential. He is a resolute blogger, keen content marketer, dedicated teacher, and mentor to young professionals. As an accomplished business advisor, he is t...2024-05-0722 min
Audacious Moves to A BILLIONSimple Reasons You Canât Scale A Business Without Grateful CustomersâIn this episode of âPodcast Marketing Secretsâ Roy gives us some real-world advice that's all about growing and scaling your business in just 24 months. Get ready to dive deep into the concept of competing for customer cravings, the over reliance of technology, the relentless drive towards revenue goals, the power of the âonly statementâ, and why being different is your ticket to unparalleled growth.
He'll shed light on why rapid execution trumps long-term planning and how creating âgasp-worthy experiencesâ is the key to dazzling customer service.â â Al Morentin, Host, Podcast Marketing Secrets
A peek inside this episode:
â Unlock Marketing Success By Discovering What...2024-05-0643 min
Welcome To A Better LifestyleBoldly Different with Roy Osing
Roy Osing is a guy who took a startup internet company to A BILLION IN SALES !
He is the ONLY author, entrepreneur and executive leader who delivers practical and proven âAudacious Unheard-of Waysâ to produce high performing businesses and successful careers.
Roy is a former president, CMO and entrepreneur with over 40 years of successful and unmatched executive leadership experience in every aspect of business.
As President of a major data and internet company, his leadership and audacious âunheard-of waysâ took the company from its early stage to $1 Billion in annual sales.
He is a blogger, content marketer and mentor to young...2024-04-2941 min
Master Your MarketThe biggest mistake in marketing! â Roy OsingIf you canât differentiate yourself from others, you ainât gonna stand out. So how do you that? Well, itâs NOT by claiming youâre number one in the market. Nup, that just wonât cut it anymore, says Roy Osing, former president of Telus, a Canadian telco he took to $1 billion in sales. Instead, he says, you have to be the ONLY one in your market that does what you do. Also, you need to focus on cravings-based marketing rather than needs-based marketing and to target specific customer groups. Plus, Roy highlights the importance of custome...2024-04-2225 min
Audacious Moves to A BILLIONWays to Break The MoldâRoy is an expert in making businesses successful. He has tons of experience and knows exactly how to make a company really stand out from the crowd. This episode is great for students, young entrepreneurs, or anyone interested in starting their own business.Get inspired to make your business idea amazingly unique with advice from Roy Osing!â â Ryan Sherrer, Host, Entrepreneurial Insights PodcastA tantalizing taste of the showâŚâď¸ Being Unique - why it's super important for your business to be different from others.âď¸ Smart Business Planning - Learn about the ONLY c...2024-04-2229 min
Audacious Moves to A BILLIONThe Power of DifferentiationâIâm excited to share with you a fascinating conversation I had with Roy Osing, a renowned expert on business and personal branding. We delved into the importance of differentiation in business and personal branding, a concept Roy encapsulates in his mantra, âbe different or be dead.During our conversation, Roy emphasized the critical role differentiation plays in helping businesses stand out from their competitors. He criticized the common practice of using generic claims like âbetterâ or ânumber oneâ without actually offering anything unique. According to Roy, being different isnât about superficia...2024-04-0834 min
Audacious Moves to A BILLIONWhy a Short Term Focus is VitalMost businesses think they need to take a long term strategic view; theyâve been âtaughtâ to look at where they need to be 5 years from now. The problem is that a long term planning horizon makes it easy for a business to fail on delivering short term results because they always can deliver later. And âhockey stickâ planning is born!In this episode Roy discusses why itâs critical to âlook at your toesâ and take a short term view to be different. âHow can I solve this problem differently NOW, so the benefits can b...2024-04-0127 min
The Business Ownership PodcastThe Billion-Dollar Mindset - Roy Osing 7-8 Figure Special SeriesAre you an entrepreneur looking to scale your business into the 7-8 Figure realm?In this episode of 7-8 Figure Special Series I interviewed Roy Osing. Roy Osing is a man who took a startup internet company to A BILLION IN SALES! He is the ONLY author, entrepreneur and executive leader who delivers practical and proven âAudacious Unheard-of Waysâ to produce high performing businesses and successful careers. Roy is a former president, CMO and entrepreneur with over 40 years of successful and unmatched executive leadership experience in every aspect of business.As President of a major data and...2024-03-1834 min
Audacious Moves to A BILLIONB Different and B AudaciousâRoy is a seasoned business leader, marketer and author with over three decades of experience in the data and internet industry where he grew a startup business from a startup to a $1 billion powerhouse. He is also a prolific writer, speaker, mentor, consultant and the creator of the Be Different or Be Dead book series. His books offer practical and proven strategies to help individuals and organizations stand out from the crowd and achieve their goals. His most recent book, The Audacious âUnheard-of Waysâ I Took a Startup To A BILLION IN SALES, shares his insigh...2024-03-111h 00
OneSharpSwordInterview with Roy OsingWhatâs the ONLY thing you need to know about my guest this episode? Roy Osing is the ONLY author, entrepreneur, and executive leader who delivers practical and proven âaudacious and unheard-of waysâ to produce high-performing businesses and successful careers.
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His focus is on helping build what he calls The ONLY Statement, identifying what makes each individual or business stand out above everyone else. The key here is that if you claim to be The Only one doing something, youâve basically owned that field.Â
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His brand (website, book, etc.) is www.BeDiffe...2024-03-0545 min
Audacious Moves to A BILLIONWe All Live in âRed OceansâSome people preach that you should look for a âBlue Oceanâ where you have ZERO competition. That would be nirvana, but for most business leaders, we have to learn how to win in âRed Oceansâ with hungry competitors and powerful customers.âRoy is an absolute business wizard! He has deep and extensive knowledge regarding marketing and scaling a brand and was a pleasure to have on the show!â â Daniel Blumin, Podcast Host, Business is Blumin!A peek inside this episodeâŚâď¸ Why Being DiFFERENT Is The Key To Business Successâ Differentiation: The M...2024-03-0455 min
Audacious Moves to A BILLIONHire For âGoosebumpsâIf your business strategy is focused on creating memorable and âgasp-worthyâ customer experiences, the place to start is to recruit the right team. Delightful experiences are infused with emotion; when your customer is blown away with how youâve treated them, they commit their business to you for the long term and tell their friends and colleagues how amazing you are. And the only way to deliver these kinds of experiences is to have teams of people who actually âlove humansâ.In this episode, Roy unwraps his recruitment innovation âHiring for Goosebumpsâ, the ONLY audacious...2024-02-2622 min