Shows
Always Be Testing#79 A Holistic Approach to Full-Funnel Marketing | Ryan Pitylak, Executive Vice President of Growth at NinjaTraderIn this episode, I sit down with Ryan Pitylak, VP of Growth at NinjaTrader, to talk about the evolving world of performance marketing and how AI is changing the game. We dive into the rise of Google Performance Max and how AI is reshaping ad platforms, why the creator economy and authentic influencer marketing are gaining momentum, and the biggest mistakes growth marketers make—especially when they focus too much on advertising over product fundamentals. Ryan shares why a full-funnel, product-first approach leads to better long-term results, the real role of A/B testing, and what most people get wr...2025-04-0851 min
Listen LoudlyStriking a Media / Messaging Balance: An Interview with Ryan PitylakIn this episode of Listen Loudly podcast, we dive deep into the intersection of creative and media in marketing with Ryan Pitylak, a seasoned digital marketer. Having worked with major brands like Fox, E-Trade, and Beachbody, Ryan shares: The critical role creative plays in driving ad performance. Why creative is now the key to targeting on platforms like Meta and TikTok. The distinction between demand creation and demand capture, and how to master both for brand success. How empathy and mission-driven strategies transform both businesses and lives. Why scaling...2024-11-2729 min