Shows
Spiritually UnfilteredEpisode 8: Sima's StoryIn this season's finale, Sima intimately shares her personal story like never before. She discusses her family life, formative relationships and her journey of discovering and harnessing her spiritual gifts. She explores the resilience it took to break free from societal and familial expectations in embracing her own path. Through her story, Sima inspires listeners to embrace their own journeys and the process of healing and self discovery. This episode is a powerful reminder to keep going no matter where you are because everything is being woven perfectly. Continue the conversation via Instagram:@abbeyraewilson@simashamash
2025-08-241h 01
Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data CollectionRestech with Patrick Comer and Sima VasaOn this episode of Data Gurus, Sima Vasa and Patrick Comer, Co-Founders of restecher, delve into the intricacies of the Restech industry. They discuss how it’s reshaping market research, integrating new technologies and influencing business strategies. Their conversation highlights the impact of the Restech landscape on traditional research methods and the emerging role of AI in decision-making processes, offering a unique perspective on the intersection of technology and market insights.
Key Takeaways:
(01:24) Highlighting the growing importance of Restech in market research.
(02:14) Recent developments in mergers, acquisitions and funding in the Restech arena....
2024-03-1322 min
Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data CollectionEthical Quandaries in AI Models with Dr. Loubna Bouarfa at OKRA.aiOn this episode, host Sima Vasa is joined by Dr. Loubna Bouarfa, CEO and Founder of OKRA.ai and Member of the Board of Advisors of the Oxford Internet Institute, who shares her unique perspective on the ethical questions around the increasing capabilities of AI technology.
Sima and Dr. Bouarfa discuss the following:
– How different business models can leverage new technologies to either improve or harm society.
– Why transparency in AI development and implementation is essential to maintaining consumer protections.
– How aligning the incentives of regulatory bodies and technology developers can create...
2023-09-1926 min
Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data CollectionBuilding Predictive AI with Thomas Zoëga Ramsøy at NeuronsOn this episode, host Sima Vasa is joined by Thomas Zoëga Ramsøy, Founder and CEO of Neurons, to hear how he and his team are using large data sets to build AI models that can predict human behavior.
In their conversation, Thomas and Sima discuss:
– How a public methodology can build consumer trust in the data acquisition industry.
– The intersection of data science and neuroscience in building predictive AI models.
– The differences between a predictive AI model and a generative AI model.
– Divergences between data sets collected in a lab s...
2023-09-0623 min
Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data CollectionPurpose-Driven Data with Rob Pace at HundredXOn this episode, host Sima Vasa talks to Rob Pace, Founder and CEO of HundredX, about using data in a mission-driven organization to drive positive outcomes for both the business and the community.
Rob and Sima discuss the following:
– A business has to be profitable to provide the resources needed to pursue goals aligned with its mission.
– Outcomes-based systems are often more effective than product-based systems of organization.
– Prioritizing short-term success will inevitably affect the ability to find long-term success.
– Aligning the needs of the community with the incentives of the b...
2023-08-2221 min
Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data CollectionLeveraging AI as a Research Tool with Chris Barry at The Evolved GroupOn this episode, host Sima Vasa is joined by Chris Barry, CEO of HumanListening™ at The Evolved Group, who discusses the role of AI tools, specifically large language learning models, in data research.
Chris and Sima discussed the following in relation to AI and data acquisition:
– The ability of AI to elicit better responses from consumers than human surveyors.
– Why feedback of extremes is easier to come by than more measured feedback.
– How conversational AI can be used to explore the drivers behind customer responses.
– Adaptive AI personas that can be rol...
2023-08-1032 min
Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data CollectionExploring Online Industry Trends with Sima Vasa at Infinity Squared Ventures, John Bremer at Phantom 4 Solutions and Bob Fawson at NumeratorThis episode features a conversation between Sima Vasa, CEO and Founder of Infinity Squared Ventures, and John Bremer, President of Phantom 4 Solutions, at a virtual event hosted by Numerator and moderated by Bob Fawson.
John and Sima provide insights into the evolution of data collection and analytics in a rapidly-changing consumer landscape. They discuss:
– How the real applications of new technologies often outpace their intended use cases, overextending these tech assets.
– Human expertise can’t effectively be replaced by digital tools.
– Shifting consumer preferences and behaviors continuously alter which data collection methods...
2023-07-2519 min
Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data CollectionDynata Reinventing & Reinvesting | Ep. 194
Today, Sima joins Gary Laben, the former CEO of Dynata, and Jason Sobel, Head of U.S. Advisory, Evercore Partners, for a panel discussion hosted by Dynata on reinventing and reinvesting.
Sima’s background
Sima is a research practitioner. She worked on the supplier side early in her career and had some experience on the client side at IBM, understanding how people use information. Then she worked at the NPD Group before becoming an entrepreneur. She currently does advisory services and investment banking through Oberon Securities and has a podcast.
Jason’s backg...
2023-02-2836 minData Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data CollectionPlace Your Bets | Ep. 193Today, Sima joins Mike Delaney, the Managing Partner of Court Square Capital Partners, and Gary Laben, the Former CEO of Dynata, on a panel discussion to discuss various issues related to the insights and marketing industry.
What is the biggest obstacle and gaps you see for the insights and marketing industry moving forward?
Sima thinks that the biggest challenges are getting used to all the change and managing all the available data.
One of the biggest changes Gary has seen is how talent has been disrupted over the last few years. That has...
2023-02-0736 minData Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data CollectionProduct Management: Communication,Bravery, and Leadership | Ep.192Aleksandra Bass joins Sima on the podcast today. She is the Vice-president of Product Management at Momentive (makers of Survey Monkey).
Aleks has had an exciting career! In today’s episode, she talks to Sima about her career journey, what she does at Momentive and various aspects of product management.
How Aleks got to where she is in her career
It took a bit of luck, some passion, and a lot of hard work for Aleks to get to where she is today in her career. She was passionate about how people think an...
2023-01-2421 minData Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data CollectionAssemblage: The Art and Science of Brand Transformation | Ep. 190Dr. Emmanuel Probst joins Sima on the podcast today.
He is the bestselling author of Brand Hacks and the newly-published book, Assemblage. In addition to writing books, he is also the Global Lead of Brand Thought-Leadership at Ipsos. In this episode, he talks to Sima about his latest book and the changing narrative he has seen in brand purpose over the last several years.
Books
The second edition of Brand Hacks came out in September 2021. Assemblage: The Art and Science of Brand Transformation will be officially released on the 24th of...
2023-01-1019 minData Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data CollectionDigital Qualitative | Ep. 184Sima is happy to have Jim Longo joining her today! Jim is the Chief Strategy Officer and Co-founder of Discuss.
Jim has had an amazing career in the research sector! He talks to Sima about his journey, how he got to where he is in his career, and the benefits of digital qualitative research. He also gets into the features they built at Discuss to improve efficiency and direct analysis.
Jim’s background
Jim got involved in qualitative research early on in his career. He joined Harris Interactive in 1999 when the in...
2022-10-2524 minData Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data CollectionData Pipelines with Raj Bains | Ep. 183Welcome to another engaging and informative episode of Data Gurus!
Sima is delighted to have Raj Bains, the CEO and Founder at Prophecy, joining her for today’s show!
Raj started Prophecy five years ago and decided to build one big product to get data ready for analytics. He talks to Sima about his business and product and where he fits within the industry.
Raj’s background
Raj started his professional career in the early 2000s. He started with graphics, worked as a developer, got into power tools, and work...
2022-10-1130 minData Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data CollectionSampleCon Happy Hour (Part 2) with Sima Vasa , Ryan Barry, Steve Schlesinger, Katie Gross, Armen Adjemian | Ep. 181Welcome to another interesting and informative episode of Data Gurus!
Sima is excited to bring you the second part of the live discussion between herself and four other industry leaders that took place earlier this year at SampleCon.
This episode might give those who did not make it to SampleCon this year an idea of what the conference was like, and hopefully bring a fresh perspective to those who were there. You will hear Sima lead an informal and unscripted discussion with Ryan Barry, Steve Schlesinger, Katie Gross, and Armen Adjemian. They share their opinions...
2022-09-2016 minData Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data CollectionSampleCon Happy Hour (Part 1) with Sima Vasa , Ryan Barry, Steve Schlesinger, Katie Gross, Armen Adjemian| Ep. 180Welcome to another interesting and informative episode of Data Gurus!
Sima is excited to bring you part of a live discussion between herself and four other industry leaders that took place earlier this year, at SampleCon.
For those who did not get to SampleCon this year, this episode will give you an idea of what it was like. You will hear Sima lead an informal and unscripted discussion with Ryan Barry, Steve Schlesinger, Katie Gross, and Armen Adjemian. They share their strong opinions on various topics, including leadership, talent management, company culture, respondent experience, and...
2022-09-1327 minData Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data CollectionICYMI- WiRe, Investing In Research | Ep. 177Welcome to the Data Gurus podcast!
Sima has curated several illuminating and informative past Data Gurus episodes for you to enjoy in the last weeks of August. She will be back again in September with fresh content, new guests, and a few surprises!
Today’s episode is a replay of episode 147, in which Sima shared Part 1 of Investing in Research, a panel discussion about agencies from the WiRe (Women in Research) Conference that took place last year.
The discussion is hosted by Nikki Lavoie, and experts Sima Vasa, Sherry Fox, and Elaine Riddel jo...
2022-08-1651 min
The Sima ShowLucia and Mimi commandeer The Sima ShowEpisode includes woeful misrepresentation of Sima’s parenting bordering on slander
2021-11-2108 minThe Sima ShowSima rants about Brene Brown’s film opinionsAlso—LATIN letters, not Arabic! Arabic is the numerals. Jeez, Sima.
2021-09-2110 minData Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data CollectionInvesting in Research | Ep. 147Welcome to another exciting and informative episode of the Data Gurus podcast!
Today, Sima shares Part 1 of Investing in Research, a panel discussion about agencies from the recent WIRe (Women in Research) Conference.
In this discussion hosted by Nikki Lavoie, experts Sima Vasa, Sherry Fox, and Elaine Riddel talk about one of the prominent myths currently circulating in the insights industry. According to that myth, only tech and SaaS-based companies receive investment funding.
The panel of experts will explain why that myth is untrue and clarify how service-based companies can begin to access investment funding...
2021-09-2151 minData Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data CollectionEncore Episode: Multiculturalism: Understanding the Future Majority | Ep. 145Today, Sima is excited to bring you an encore episode in which she has a conversation with Mario Carrasco. Enjoy the show!
Multi-cultural research, strategy, and understanding is what Sima and Mario Carrasco, Co-Founder and Principal of ThinkNow Research, chat about on today’s podcast.
Mario worked in the early days of digital marketing, building online communities for MSN Latino, and didn’t know what a research panel was until researching it for a job interview for a closer-to-home job. He got his start in market research building what became the first national representative panels at G...
2021-09-0723 minThe Sima ShowSima tries a third time to record an episodeFeatured mentions include Sima’s parents, Sima’s ex, and the Dalai Lama
2021-06-3009 minThe Sima ShowWelcome to The Sima ShowSima introduces herself to the void, discusses the origins of The Sima Show, and goes on several tangents.
2021-06-2209 min
Bekenntnisse einer Vierrad-DivaMiesepeter beim Sonntagsfrühstück„Die Vierrad-Diva plaudert über ihr Leben als Frau mit Rollstuhl. Welchen Vorurteilen sie begegnet und wie die Umgebung auf das Elternwerden von Menschen mit Behinderungen reagiert werden spannend von der Autorin selber erzählt...“In meinem Podcast offenbare ich die schonungslose Wahrheit über kleine und große Diskriminierungen in der heutigen Welt der Menschen mit Behinderungen. Manchmal ist das auch politisch unkorrekt überhöht, um die wahre Stimmung des Erlebten wiedergeben zu können.Euch gefällt mein Podcast? Dann bitte gebt mir doch bitte eine gute Bewertung, abonniert mich oder schreibt mir z.B. auf meine e...
2021-03-3005 min
Barrierefreies Bauen für alleBarrierefreies Bauen für alle - Episode 11, Interview mit JürgenHerzlichen Dank geht heute an Jürgen, der mit seiner witzigen Art und den vielen motivierenden Worten schon aus dem einen oder anderen Sportverweigerer einen Trainingsfreund gemacht hat. Auch heute wieder ein großes DANKE auch an Dich! Durch Dich und Deine Zeit, die Du investierst und Dir meinen Podcast anhörst, machen wir diese Welt ein Stück barrierefreier.Wie immer findest du ganz viele Infos zum Thema Barrierefreies Bauen auf der Website des Landes Steiermark und zwar unter:https://www.technik.steiermark.at/cms/ziel/58814178/DE/ Dir...
2021-03-0919 minBarrierefreies Bauen für alleBarrierefreies Bauen für alle - Episode 10, Interview mit KathiHerzlichen Dank geht heute an die liebe Kathi, die mit ihrer angenehmen freundlichen Art sicherlich sehr viele positiv verlaufende Rehas zu verantworten hat! Danke für die interessanten Einblicke in die Arbeit einer Physiotherapeutin! Auch heute wieder ein großes DANKE auch an Dich! Durch Dich und Deine Zeit, die Du investierst und Dir meinen Podcast anhörst, machen wir diese Welt ein Stück barrierefreier.Wie immer findest du ganz viele Infos zum Thema Barrierefreies Bauen auf der Website des Landes Steiermark und zwar unter:https://www.technik.steiermark.at/cms/z...
2021-03-0820 minBarrierefreies Bauen für alleBarrierefreies Bauen für alle - Episode 9, Interview mit PeterHerzlichen Dank geht heute an den mutigen Peter, der wirklich noch nie in ein Mikro gesprochen hat. Es war mir eine Freude und Ehre mit ihm und einigen anderen Patientinnen und Patienten ein Wiederholungstraining in der Rehaklinik absolvieren zu dürfen! Auch heute wieder ein großes DANKE auch an Dich! Durch Dich und Deine Zeit, die Du investierst und Dir meinen Podcast anhörst, machen wir diese Welt ein Stück barrierefreier.Wie immer findest du ganz viele Infos zum Thema Barrierefreies Bauen auf der Website des Landes Steiermark und zwar unter:...
2021-03-0712 min
Snow Talk with SIMATalking Snow - Dale KeepDale Keep, owner of Ice & Snow Technologies, in Walla Walla, WA, is a long-time industry leader and SIMA supporter. He’s an industry expert in operations engineering, training, deicer science, and liquids benefits and implementation. SIMA caught up with Dale to talk about the industry, how its matured, what makes it challenging, and a whole lot more.
2021-02-2444 minBarrierefreies Bauen für alleBarrierefreies Bauen für alle - Episode 8, Anpassbarer WohnbauAnpassbarer Wohnbau – ganz schön sperriger Name, oder? Was verbirgt sich hinter dieser oft gefürchteten Anforderung, die für alle Wohngebäude mit mehr, als drei Wohnungen in der Steiermark gilt? Und warum ist anpassbar nicht gleich barrierefrei?Heute kannst du ein ganz besonderes Tool nutzen – das Land Steiermark hat nämlich erst vor einigen Monaten ein Merkblatt zum Thema Anpassbarer Wohnbau veröffentlicht und der Podcast und das Merkblatt passen perfekt zusammen. So kannst du Dir alle Infos zum Anpassbaren Wohnbau in der Steiermark kostenlos anhören und gleich mitlesen!Hier der Link zum Merkbla...
2021-02-2221 minBekenntnisse einer Vierrad-Diva...wo kämen wir hin, wenn alles barrierefrei wäre?„Die Vierrad-Diva plaudert über ihr Leben als Frau mit Rollstuhl. Welchen Vorurteilen sie begegnet und wie die Umgebung auf das Elternwerden von Menschen mit Behinderungen reagiert werden spannend von der Autorin selber erzählt...“ In meinem Podcast offenbare ich die schonungslose Wahrheit über kleine und große Diskriminierungen in der heutigen Welt der Menschen mit Behinderungen. Manchmal ist das auch politisch unkorrekt überhöht, um die wahre Stimmung des Erlebten wiedergeben zu können.Euch gefällt mein Podcast? Dann bitte gebt mir doch bitte eine gute Bewertung, abonniert mich oder schreibt mir z.B. auf mein...
2021-01-2305 minBekenntnisse einer Vierrad-DivaInklusion beim Zickenkrieg„Die Vierrad-Diva plaudert über ihr Leben als Frau mit Rollstuhl. Welchen Vorurteilen sie begegnet und wie die Umgebung auf das Elternwerden von Menschen mit Behinderungen reagiert werden spannend von der Autorin selber erzählt...“ In meinem Podcast offenbare ich die schonungslose Wahrheit über kleine und große Diskriminierungen in der heutigen Welt der Menschen mit Behinderungen. Manchmal ist das auch politisch unkorrekt überhöht, um die wahre Stimmung des Erlebten wiedergeben zu können.Euch gefällt mein Podcast? Dann bitte gebt mir doch bitte eine gute Bewertung, abonniert mich oder schreibt mir z.B. auf mein...
2021-01-2205 minBekenntnisse einer Vierrad-DivaEin Baby mit meinem Rollstuhl?!„Die Vierrad-Diva plaudert über ihr Leben als Frau mit Rollstuhl. Welchen Vorurteilen sie begegnet und wie die Umgebung auf das Elternwerden von Menschen mit Behinderungen reagiert werden spannend von der Autorin selber erzählt...“ In meinem Podcast offenbare ich die schonungslose Wahrheit über kleine und große Diskriminierungen in der heutigen Welt der Menschen mit Behinderungen. Manchmal ist das auch politisch unkorrekt überhöht, um die wahre Stimmung des Erlebten wiedergeben zu können.Euch gefällt mein Podcast? Dann bitte gebt mir doch bitte eine gute Bewertung, abonniert mich oder schreibt mir z.B. auf mein...
2021-01-2105 minBekenntnisse einer Vierrad-DivaSaludos!„Die Vierrad-Diva plaudert über ihr Leben als Frau mit Rollstuhl. Welchen Vorurteilen sie begegnet und wie die Umgebung auf das Elternwerden von Menschen mit Behinderungen reagiert werden spannend von der Autorin selber erzählt...“ In meinem Podcast offenbare ich die schonungslose Wahrheit über kleine und große Diskriminierungen in der heutigen Welt der Menschen mit Behinderungen. Manchmal ist das auch politisch unkorrekt überhöht, um die wahre Stimmung des Erlebten wiedergeben zu können.Euch gefällt mein Podcast? Dann bitte gebt mir doch bitte eine gute Bewertung, abonniert mich oder schreibt mir z.B. auf mein...
2021-01-2004 minBekenntnisse einer Vierrad-DivaMama unterwegs„Die Vierrad-Diva plaudert über ihr Leben als Frau mit Rollstuhl. Welchen Vorurteilen sie begegnet und wie die Umgebung auf das Elternwerden von Menschen mit Behinderungen reagiert werden spannend von der Autorin selber erzählt...“ In meinem Podcast offenbare ich die schonungslose Wahrheit über kleine und große Diskriminierungen in der heutigen Welt der Menschen mit Behinderungen. Manchmal ist das auch politisch unkorrekt überhöht, um die wahre Stimmung des Erlebten wiedergeben zu können.Euch gefällt mein Podcast? Dann bitte gebt mir doch bitte eine gute Bewertung, abonniert mich oder schreibt mir z.B. auf mein...
2021-01-1905 minBekenntnisse einer Vierrad-DivaA special girl in a not so special world...„Die Vierrad-Diva plaudert über ihr Leben als Frau mit Rollstuhl. Welchen Vorurteilen sie begegnet und wie die Umgebung auf das Elternwerden von Menschen mit Behinderungen reagiert werden spannend von der Autorin selber erzählt...“ In meinem Podcast offenbare ich die schonungslose Wahrheit über kleine und große Diskriminierungen in der heutigen Welt der Menschen mit Behinderungen. Manchmal ist das auch politisch unkorrekt überhöht, um die wahre Stimmung des Erlebten wiedergeben zu können.Euch gefällt mein Podcast? Dann bitte gebt mir doch bitte eine gute Bewertung, abonniert mich oder schreibt mir z.B. auf mein...
2021-01-1804 minBekenntnisse einer Vierrad-DivaMama Tütüt!!„Die Vierrad-Diva plaudert über ihr Leben als Frau mit Rollstuhl. Welchen Vorurteilen sie begegnet und wie die Umgebung auf das Elternwerden von Menschen mit Behinderungen reagiert werden spannend von der Autorin selber erzählt...“ In meinem Podcast offenbare ich die schonungslose Wahrheit über kleine und große Diskriminierungen in der heutigen Welt der Menschen mit Behinderungen. Manchmal ist das auch politisch unkorrekt überhöht, um die wahre Stimmung des Erlebten wiedergeben zu können.Euch gefällt mein Podcast? Dann bitte gebt mir doch bitte eine gute Bewertung, abonniert mich oder schreibt mir z.B. auf mein...
2021-01-1704 minBekenntnisse einer Vierrad-DivaSchwangere dürfen das!„Die Vierrad-Diva plaudert über ihr Leben als Frau mit Rollstuhl. Welchen Vorurteilen sie begegnet und wie die Umgebung auf das Elternwerden von Menschen mit Behinderungen reagiert werden spannend von der Autorin selber erzählt...“ In meinem Podcast offenbare ich die schonungslose Wahrheit über kleine und große Diskriminierungen in der heutigen Welt der Menschen mit Behinderungen. Manchmal ist das auch politisch unkorrekt überhöht, um die wahre Stimmung des Erlebten wiedergeben zu können.Euch gefällt mein Podcast? Dann bitte gebt mir doch bitte eine gute Bewertung, abonniert mich oder schreibt mir z.B. auf mein...
2021-01-1605 minBarrierefreies Bauen für alleBarrierefreies Bauen für alle - Episode 7, Barrierefreie SanitärräumeWie oft gehst du pinkeln, wenn du abends ein paar Bierchen mit Freunden trinkst? Als Frau, die einen Rollstuhl nutzt, muss ich meistens auf Getränke ausweichen, die nicht so schnell... naja, wieder weggetragen werden müssen, denn barrierefreie WC-Räume sind in Bars eine absolute Ausnahme! Warum das gar nicht notwendig wäre und wie ein barrierefreier WC-Raum aussehen sollte, das hörst in dieser Episode, in der es sprichtwörtlich einmal aufs „Häusel“ und zurück geht. Auch heute wieder ein großes DANKE!!! Durch Dich und Deine Zeit, die Du inv...
2020-12-1324 minBekenntnisse einer Vierrad-DivaLost in Inclusion„Die Vierrad-Diva plaudert über ihr Leben als Frau mit Rollstuhl. Welchen Vorurteilen sie begegnet und wie die Umgebung auf das Elternwerden von Menschen mit Behinderungen reagiert werden spannend von der Autorin selber erzählt...“In meinem Podcast offenbare ich die schonungslose Wahrheit über kleine und große Diskriminierungen in der heutigen Welt der Menschen mit Behinderungen. Manchmal ist das auch politisch unkorrekt überhöht, um die wahre Stimmung des Erlebten wiedergeben zu können.Euch gefällt mein Podcast? Dann bitte gebt mir doch bitte eine gute Bewertung, abonniert mich oder schreibt mir z.B. auf meine e...
2020-11-2506 minBekenntnisse einer Vierrad-DivaKein Recht auf eine gute Tat am Tag„Die Vierrad-Diva plaudert über ihr Leben als Frau mit Rollstuhl. Welchen Vorurteilen sie begegnet und wie die Umgebung auf das Elternwerden von Menschen mit Behinderungen reagiert werden spannend von der Autorin selber erzählt...“In meinem Podcast offenbare ich die schonungslose Wahrheit über kleine und große Diskriminierungen in der heutigen Welt der Menschen mit Behinderungen. Manchmal ist das auch politisch unkorrekt überhöht, um die wahre Stimmung des Erlebten wiedergeben zu können.Euch gefällt mein Podcast? Dann bitte gebt mir doch bitte eine gute Bewertung, abonniert mich oder schreibt mir z.B. auf meine e...
2020-11-2505 minBekenntnisse einer Vierrad-DivaEinkaufen ohne Busenpaparazzi„Die Vierrad-Diva plaudert über ihr Leben als Frau mit Rollstuhl. Welchen Vorurteilen sie begegnet und wie die Umgebung auf das Elternwerden von Menschen mit Behinderungen reagiert werden spannend von der Autorin selber erzählt...“In meinem Podcast offenbare ich die schonungslose Wahrheit über kleine und große Diskriminierungen in der heutigen Welt der Menschen mit Behinderungen. Manchmal ist das auch politisch unkorrekt überhöht, um die wahre Stimmung des Erlebten wiedergeben zu können.Euch gefällt mein Podcast? Dann bitte gebt mir doch bitte eine gute Bewertung, abonniert mich oder schreibt mir z.B. auf meine e...
2020-11-2505 minBarrierefreies Bauen für alleBarrierefreies Bauen für alle - Episode 6, Erschliessung innerhalb von GebäudenIst eine Treppe barrierefrei? Und was heißt das eigentlich, wenn eine Rampe nur 6% Gefälle aufweisen darf. Diese Fragen und noch andere werden heute erörtert und genauer erklärt. Und es wird ein großes Dankeschön ausgesprochen! Durch Dich und Deine Zeit, die Du investierst und Dir meinen Podcast anhörst, machen wir diese Welt ein Stück barrierefreier! DANKE DAFÜR!Achja, wenn du Infos zu unserem tollen Rampentool haben magst, dann klick doch mal hier auf unsere Website über Barrierefreies Bauen.https://www.technik.steiermark.at/cms/ziel/58814178/DE/Dir ge...
2020-11-2532 minBekenntnisse einer Vierrad-DivaBaby on board„Die Vierrad-Diva plaudert über ihr Leben als Frau mit Rollstuhl. Welchen Vorurteilen sie begegnet und wie die Umgebung auf das Elternwerden von Menschen mit Behinderungen reagiert werden spannend von der Autorin selber erzählt...“In meinem Podcast offenbare ich die schonungslose Wahrheit über kleine und große Diskriminierungen in der heutigen Welt der Menschen mit Behinderungen. Manchmal ist das auch politisch unkorrekt überhöht, um die wahre Stimmung des Erlebten wiedergeben zu können.Euch gefällt mein Podcast? Dann bitte gebt mir doch bitte eine gute Bewertung, abonniert mich oder schreibt mir z.B. auf meine e...
2020-11-1605 minBekenntnisse einer Vierrad-DivaDie Schlacht am Behindertenparkplatz„Die Vierrad-Diva plaudert über ihr Leben als Frau mit Rollstuhl. Welchen Vorurteilen sie begegnet und wie die Umgebung auf das Elternwerden von Menschen mit Behinderungen reagiert werden spannend von der Autorin selber erzählt...“In meinem Podcast offenbare ich die schonungslose Wahrheit über kleine und große Diskriminierungen in der heutigen Welt der Menschen mit Behinderungen. Manchmal ist das auch politisch unkorrekt überhöht, um die wahre Stimmung des Erlebten wiedergeben zu können.Euch gefällt mein Podcast? Dann bitte gebt mir doch bitte eine gute Bewertung, abonniert mich oder schreibt mir z.B. auf meine e...
2020-11-1605 minBekenntnisse einer Vierrad-DivaKein Titel für Rollstuhlfahrerinnen„Die Vierrad-Diva plaudert über ihr Leben als Frau mit Rollstuhl. Welchen Vorurteilen sie begegnet und wie die Umgebung auf das Elternwerden von Menschen mit Behinderungen reagiert werden spannend von der Autorin selber erzählt...“In meinem Podcast offenbare ich die schonungslose Wahrheit über kleine und große Diskriminierungen in der heutigen Welt der Menschen mit Behinderungen. Manchmal ist das auch politisch unkorrekt überhöht, um die wahre Stimmung des Erlebten wiedergeben zu können.Euch gefällt mein Podcast? Dann bitte gebt mir doch bitte eine gute Bewertung, abonniert mich oder schreibt mir z.B. auf meine e...
2020-11-1606 minBarrierefreies Bauen für alleBarrierefreies Bauen für alle - Episode 5, Warum gibt es diesen Podcast?Wer ist Barbara Sima-Ruml und warum macht sie einen Podcast über barrierefreies Bauen? Diese kurz gehaltene Folge über die Beweggründe des Podcasts „Barrierefreies Bauen für alle“ enthält die schonungslose Wahrheit über Dein Leben OHNE Behinderung und mein Leben MIT Behinderung. Ich war wie Du. Ich war jung und fühlte mich unsterblich. Als das Auto mit 120 km/h ungebremst ins Gemüse geschleudert wurde, war plötzlich alles anders. Die Fahrerin starb. Ich überlebte schwer verletzt am Beifahrersitz und nichts war mehr, wie früher. Und jetzt kommst endlich Du ins Spiel als junge, gesun...
2020-11-1609 minBekenntnisse einer Vierrad-DivaDie Ehe als Lebensaufgabe„Die Vierrad-Diva plaudert über ihr Leben als Frau mit Rollstuhl. Welchen Vorurteilen sie begegnet und wie die Umgebung auf das Elternwerden von Menschen mit Behinderungen reagiert werden spannend von der Autorin selber erzählt...“In meinem Podcast offenbar ich die schonungslose Wahrheit über kleine und große Diskriminierungen in der heutigen Welt der Menschen mit Behinderungen. Manchmal ist das auch politisch unkorrekt überhöht, um die wahre Stimmung des Erlebten wiedergeben zu können.Euch gefällt mein Podcast? Dann bitte gebt mir doch bitte eine gute Bewertung, abonniert mich oder schreibt mir z.B. auf meine e...
2020-11-1005 minBekenntnisse einer Vierrad-DivaNervenzusammenbruch an der Wursttheke„Die Vierrad-Diva plaudert über ihr Leben als Frau mit Rollstuhl. Welchen Vorurteilen sie begegnet und wie die Umgebung auf das Elternwerden von Menschen mit Behinderungen reagiert werden spannend von der Autorin selber erzählt...“In meinem Podcast offenbar ich die schonungslose Wahrheit über kleine und große Diskriminierungen in der heutigen Welt der Menschen mit Behinderungen. Manchmal ist das auch politisch unkorrekt überhöht, um die wahre Stimmung des Erlebten wiedergeben zu können.Euch gefällt mein Podcast? Dann bitte gebt mir doch bitte eine gute Bewertung, abonniert mich oder schreibt mir z.B. auf meine e...
2020-11-1005 minData Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data CollectionKey Takeaways of the Impact of Covid-19 on Middle Market Firms with Nicole Schmidt and Chuck Mitchell | Ep. 110Nicole Schmidt and Chuck Mitchell are joining Sima today as panelists for a webinar on the impact of Covid 19 on middle-market firms.
People have been impacted by Covid 19 all over the world. The purpose of this webinar is to provide context, perspective, and some key takeaways for executives to consider as they plan for the future beyond 2020.
About Sima
Sima Vasa is a Senior Advisor at Oberon Securities. She has over ten years of entrepreneurial experience, operator experience, running a business unit of 45 million dollars for one of the largest market r...
2020-11-0540 minBarrierefreies Bauen für alleBarrierefreies Bauen für alle - Episode 4, Gebäude und ihre ZugängeHeute erleben wir eine virtuelle Reise in ein Gebäude, dessen Zugang nicht überall barrierefrei ist. Oh, es wäre Dir egal, wenn es nicht barrierefrei ist? Stopp – ganz so ist es nicht, denn in dieser virtuellen Wirklichkeit wird dir die fehlende Barrierefreiheit sehr wichtig sein! Warum? Hör doch einfach selber rein!Noch was... um auf die ständige Benachteiligung von Frauen aufmerksam zu machen, wird diese Episode wieder sehr weiblich... Hier die erwähnenswerten links:Bautechnische Vorschriften in der Steiermark: https://www.technik.steiermark.at/cms/ziel/58813874/DE/Infos über barrierefreies Bauen in de...
2020-11-0127 minBarrierefreies Bauen für alleBarrierefreies Bauen für alle - Episode 3, Rechtliche GrundlagenDieses Mal reden wir Klartext über das Recht auf Barrierefreiheit. Was muss denn nun barrierefrei gebaut werden und was nicht? Welche gesetzlichen Grundlagen gibt es und wo findet ihr diese. Ich verspreche euch, es wird euch nicht fad werden, auch wenn es um Gesetze geht! Noch was... um auf die ständige Benachteiligung von Frauen aufmerksam zu machen, wird diese Episode besonders weiblich. Was das heißt, könnt ihr gleich hören...Hier die erwähnenswerten links:Infos zur Behindertenrechstkonvention (UNCRPD): https://www.behindertenrat.at/eu-und-international/grundlagen/un-behindertenrechtskonvention/Rechtsinformationssystem von Österreich...
2020-10-2319 minBarrierefreies Bauen für alleBarrierefreies Bauen für alle - Episode 2, Einführung in die ThematikHeute geht es so richtig los mit der Barrierefreiheit und den Menschen mit Behinderungen. Aber hey – was ist eigentlich eine Behinderung und was eine Diskriminierung? Wen zum Kuckuck betrifft das alles überhaupt. Warum ist Inklusion so wichtig und wie sollst Du Dich verhalten, wenn Du eine Person triffst, die jemand an den Rollstuhl gefesselt hat?Folgende links sind echt erwähnenswert:Mehr über die geniale Laura Gehlhaar findet ihr hier: https://lauragehlhaar.com/blog.htmlInfos über „himself“ Raul Krauthausen findet ihr hier: https://raul.de/Euch gefällt mein Podcast? Dann bitte...
2020-10-1616 minBarrierefreies Bauen für alleBarrierefreies Bauen für alle - Episode 1, zu Gast ist Sandra SeiwaldEuch gefällt mein Podcast? Dann bitte gebt ihm eine gute Bewertung ab oder meldet euch bei mir bei über Facebook-Messenger unter https://www.facebook.com/barbara.a.sima , bei Instagram als die.vierrad.diva https://www.instagram.com/die.vierrad.diva/?hl=de , sowie auf linkedIn unter meinem echten Namen Barbara Sima-RumlDanke fürs Zuhören, Teilen, Weiterempfehlen und nicht vergessen... Barrierefreiheit ist kein Zugeständnis an Menschen mit Behinderungen, sondern ein Menschenrecht! Musik durfte ich dankenswerterweise von der Website https://mixkit.co/free-stock-music/ verwenden. Titel: The King 857.1
2020-10-0629 minData Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data CollectionCareer Planning and Expression Through Song: Sima Wanted to Mix Things Up! |Ep. 98We’re very happy to have Adam Jolley joining us today.
Very soon, Adam will be starting with Survey Monkey, which will be a huge and exciting change for him.
Adam’s career path up to now has been an interesting one. He started in sales, for a small EMI market research company that had only six employees. After ten years in sales with EMI, he went into leadership and became the president of the company. That was a great achievement for Adam and it allowed him to learn a lot about all the other part...
2020-05-2633 minData Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data CollectionNavigating Rapidly-Evolving Changes in the Marketplace with Patrick Comer | Ep. 92On today’s episode, Sima chats with Patrick Comer, CEO of Lucid, LLC, to discuss how COVID-19 has forced everybody to stay at home and how consumer behaviors are changing in the face of this pandemic, as a result.
Listen in to hear more about this swiftly-changing scenario!
Lucid, LLC, unites buyers and sellers of survey samples in over 90 countries – bridging the divide between global questions and human answers. Every day, millions of questions are answered via Lucid’s programmatic marketplace – enabling anyone, in any industry, to get real answers. Lucid’s clients can ask questions...
2020-04-0728 minData Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data CollectionEmail is Here to Stay with Steve Wagner | Ep. 91Sima is joined today by Steve Wagner, a Senior Marketing Manager, to chat about email hygiene and enhancing data lists.
Steve Wagner leads the strategic marketing function for Webbula. He has over 15 years of experience in demand generation, digital marketing, and account-based marketing programs. He’s previously led these efforts across several organizations, including Sales Performance International, ShowClix, and Ariba.
Isn’t Email Dead?
Webbula assists with email list hygiene by driving the best marketing performance possible in such categories as deliverability and open rates and helps to enrich the organization’s data by finding...
2020-03-3115 minData Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data CollectionCorona Virus: COVID-19 with Sima Vasa | Ep. 90Sima brings you a special episode regarding the current Corona Virus outbreak and addresses questions she’s been receiving on a wide range of topics. She hopes you will find this information helpful!
Additionally, Sima would like to extend her sincerest gratitude to all of the healthcare workers and their families out there who are putting their lives on the line for all of us to help our friends and loved ones get better.
What Is The Likely Impact Of The Corona Virus For The Market Research Industry?
Qualitative research will certainly be im...
2020-03-2504 minData Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data CollectionM&A Trends, Data, Analytics & Insights | Ep. 83Sima joins some of her peers on a panel discussion as it relates to M&A trends, what’s going on in the industry, and some insights for founders, as they consider their alternatives for the future.
In light of the recent acquisitions for staggering amounts of money, such as SAP acquiring Qualtrics for $8B, Tableau being acquired by Salesforce for $17B, and Bain Capital acquiring 60% of Kantar, today’s show will focus on key drivers of investment and M&A activity in market research.
Listen in to this mashup, as they help to de-mystify the...
2020-01-1440 minData Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data CollectionSampleCon 2020 | Ep. 82Sima has a special treat in store for today’s show. As Chair of SampleCon, she and the other Board Members have been knee-deep in planning for the 2020 conference to ensure its continued success.
She will be chatting with some of the board for a peek as to what’s coming and the importance it holds for each member.
For Sima, she loves that there’s no other conference that focuses specifically on online data collection and sampling and she finds that refreshing. Additionally, the conference is a way to influence, shape and collaborate with other...
2019-12-1724 minData Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data CollectionUnpacking Social Intelligence with Menaka Gopinath | Ep. 81Sima and Menaka Gopinath, Lead of Social Intelligence and Communities at Ipsos, sit down to discuss the use of social media in social intelligence to help answer business questions.
Opposite Ends of the Spectrum
As the market has matured with social intelligence, there’s a lot of amazing things happening in the social intelligence realm for insights, but it’s not being leveraged as broadly it could be.
On the flip side, the people who are using social listening tools across the board in marketing and digital functions probably could be getting a lot m...
2019-12-1028 minData Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data CollectionThinking Out Loud: How Our Words Matter with Sima Vasa | Ep. 79
Sima brings something a little different on today’s podcast, and that is her perspective on how we think about and accept new approaches and methodologies in the industry.
Believe it or not, words DO matter, as you will soon discover!
Something Shiny
We’ve all lived through the introduction of new and exciting technology. Our first thoughts are typically along the lines of: “What is that? How do you do that? What are its implications as it relates to something new in the industry?”
The success or failure of market acceptan...
2019-11-1209 minData Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data CollectionDetecting Signals in Data w/ Malcolm De Leo | Ep. 070In this episode, Sima Vasa converses with Chief Evangelist for Quantifind, Malcolm De Leo. He shares with us how Quantifind detects signals to help predict outcomes, how he embraces innovation in his career and how he enforced the philosophy of “Corporate accountable, locally responsible.”
Chief Evangelist
Malcolm serves as a Chief Evangelist for 20 years now, 5 years of it has been spent with Quantifind. He proudly shares that his main focus is to help the company drive sales through understanding and developing use cases and defining how they can scale and grow these for repeat sales.
“I’ve spent proba...
2019-09-1121 minData Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data CollectionPonderings about Marketing w/ Priscilla McKinney | Ep. 64In today’s episode, Sima Vasa sits with Priscilla McKinney, CEO of LiTTLE Bird Marketing. Together, they talk about her company and their edge in content marketing, some tips on personal branding and her struggles and triumph as an entrepreneur.
LiTTLE Bird Marketing
Priscilla McKinney has a background in Cultural Anthropology. She finds herself an easy fit in the world of Market Research (MR) because she comes from a social science perspective and she understands the nature of the work, which is relatable to ethnography—a systematic study of people...
2019-07-1029 minData Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data CollectionEileen Campbell – Curiosity + Passion + Hard Work = Success | Ep. 060Co-founder and executive chair for Reid Campbell Group Eileen Campbell joins Sima Vasa today. Together, they talk about Eileen’s history and her undying curiosity, passion and hard work that ultimately birthed her tremendous career in the industry.
“I think if you’re intellectually curious, it’s a completely gratifying way to make a living.” – Eileen Campbell
Eileen Campbell – Starting Out Early
Eileen started in the industry really young when she was still the proverbial starving student in university. She worked full-time in a company called NFO (then they dubbed the National Family Opinion) throu...
2019-06-1220 minData Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data CollectionAnne Brown – Gazelle Global Celebrates 25 Years! | Ep. 058Today, the CEO and founder of Gazelle Global Anne Brown sits with Sima Vasa. Together, they talk about the company’s beautiful 25 years from its conception to present celebration.
Anne Brown – Taking Stock of 25 Years
Anne says that this moment is incredibly opportune to take stock and look back where they started. When Gazelle Global was but a fledgling, it was nothing to send a job out to 60 sites—even with the limited power of copiers. After all, her job let her experience a lot of new things.
“I have an extreme love of worki...
2019-05-2920 minData Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data CollectionTed McConnell – Measuring Audience Quality for Advertisers | Ep. 055On today’s episode, Sima Vasa sits with Ted McConnell, SVP of Lucid. Together, they talk about his background, how advertising has changed and what marketers need to do to improve targeting.
Finding His Way to Marketing
Ted spent about the first half of his career in technology communications where he built networks and operating systems. He transitioned into technology development and, when the Internet came along, marketing.
From there, he worked as a consultant for lots of data projects with various media companies. And now, he is a man with an unbelievable pa...
2019-05-0830 minData Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data CollectionRichard Thornton and Greg Dunbar – Cint’s Evolution with the MR Industry | Ep. 054The world’s insight exchange and management platform is evolving with the market research industry. On this first episode of our second season, Richard Thornton and Greg Dunbar join Sima Vasa in a conversation about the changes astride at Cint.
A 20-Year-Old Vision
Cint is a technology company headquartered in Stockholm. Built 20 years ago to fit into the European market research industry, it has since achieved a global presence. Their platform helps deliver solutions to clients and partners in order to transform how they gather online survey data through insights.
Richard, COO and De...
2019-05-0130 minData Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data CollectionJamin Brazil – Super Powers, Podcasting and Much More! | Ep. 053On this episode, fellow market research industry podcaster Jamin Brazil joins Sima Vasa. He shares the story behind his company, Happy Market Research, and his eponymous podcast.
Jamin Brazil – Birth of a Mantra
Jamin has had the life mantra that sometimes, you just have to laugh. He intentionally injected smiles and laughter into his life during difficult times.
This belief stemmed from a study of clinically-depressed individuals. Half were treated with medication and the other half, with a 30-minute forced smiling exercise. The latter induced an improved mindset in the individuals who went thr...
2019-02-2037 minData Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data CollectionPaul Neto – The Value of Blockchain in Market Research | Ep. 052On today’s episode, co-founder and CMO of Measure Protocol Paul Neto joins Sima Vasa. Together, they talk about the value blockchain plays in today’s market research landscape, and how Measure is promoting fair compensation and usage of consumer data.
Paul Neto – Measure on Blockchain in MR
There has been a lot of discussions about what blockchain means for the market research industry, and Paul and his team has seen its value. Measure is a blockchain-based protocol or platform that facilitates the marketplace that is full of so-called person-based data. In this marketplace, individuals have fu...
2019-02-0526 minData Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data CollectionAdam Jolley – State of Sample, SampleCon and Much More! | Ep. 051Newly appointed President of EMI Research Solutions Adam Jolley joins Sima Vasa in this episode. He shares his future plans for the company, how the sample industry has changed, and how EMI is going to adapt to these key changes.
Adam Jolley – Future of EMI
Adam has been with EMI for more than a decade. His take over has been a long time coming, an itch of what’s next. He’s all in, and he wants more not only for his career but for the entire EMI.
With this new chapter of his li...
2019-01-3022 minData Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data CollectionRobert Wensley – Taking Control of Your Personal Data | Ep. 050On this episode, CEO and Founder of Kork Robert Wensley joins Sima Vasa. They talk about the company’s conception, its mission, and how Robert is changing the data brokerage landscape with his dedicated team.
Robert Wensley – Kork’s Mission
Kork is one of the world’s first consumer sourced data brokerage companies. Presently, data brokers are making about 200B in a year off of data. But here’s the catch: They do it without our consent.
A lot of data brokers know more about us than our best friend or families. We also don’t...
2019-01-2316 minData Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data CollectionToni Clayton Hine – B2B Marketing Insights from Former Xerox CMO | Ep. 049For 2019’s first episode, Toni Clayton Hine, B2B marketer and former CMO of Xerox Corporation joins Sima Vasa. They discuss what it was like to market one of the most iconic brands in the world at a time when digital technologies were emerging and how data played a big role in defining their marketing agenda.
Toni Clayton Hine – Xerox’s Marketing Agenda
Toni worked at Xerox for five years during a time when a lot of transformation was going on. The company was the prominent brand associated with print and copy, and Toni came into a...
2019-01-1618 minData Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data CollectionLawrence Chan – Location Intelligence | Ep. 047On the sixth episode of this Attribution Acceleration round-up series, Lawrence Chan joins Sima Vasa. He talks about location intelligence and how persistent and accurate location data play important roles in market research and attribution.
“When you have those types of signals basically dictating whether or not somebody went somewhere, without that persistent context of where someone came from or where they spent time, it becomes really, really good for folks to do meaningful attribution.” – Lawrence Chan
Lawrence Chan – Cuebiq and Location Intelligence
Lawrence Chan is the SVP of Innovation and Strategic Partnerships at Cuebi...
2019-01-1024 minData Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data CollectionJane Clarke – One Year Later: What has Changed in Attribution? | Ep. 048For the final episode of this Attribution Accelerator round-up series, Jane Clarke sits with Sima Vasa. They talk about the forum and the deeper focus on the topic of attribution. They also discuss the growth of granular measurement of data across media platforms.
Jane Clarke – On CIMM and the Attribution Accelerator
Jane is the CEO and Managing Director of the Coalition for Innovative Media Measurement (CIMM). She is responsible for developing CIMM’s strategy and vision and overseeing operations.
She says that the Attribution Accelerator is one of the only places where people can...
2018-12-2216 minData Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data CollectionJeff Greenfield – The Value of Multi-Touch Attribution | Ep. 046Jeff Greenfield sits with Sima Vasa today for the sixth installment of this Attribution Accelerator round-up series. He shares how marketing mix models differ from multi-touch attribution, as well as how the latter helps marketers play in the modern space.
Jeff Greenfield – C3 Metrics and Attribution
Jeff is the COO and Co-Founder of C3 metrics. He says that attribution in the way C3 plays it is a convergence of all things coming together.
Prior to multi-touch attribution, marketers were stuck with broad, top-down marketing mix models. A progressive company gets a new model do...
2018-12-2016 minData Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data CollectionChristian Bartens – Expanding our Ecosystem with Equifax/Datalicious | Ep. 045Christian Bartens of Equifax and Datalicious touches base with Sima Vasa for this fourth episode of the Attribution Accelerator 2018 series. He talks about what Equifax and Datalicious offer to their customers. Together with Sima, he also shares a little more about the topic he tackled for the forum.
Christian Bartens – Data-Driven Marketing (DDM)
Christian’s company, Datalicious, has been acquired by Equifax of which he is now the Marketing Measurement Leader.
“Equifax has a lot of very interesting data assets that have been in the data game for a very long time.” – Christian Bartens
2018-12-1912 minData Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data CollectionMaggie Merklin – Connecting TV and Digital Platforms to Drive Success | Ep. 044For the third episode of the Attribution Accelerator 2018 round-up series, Maggie Merklin joins Sima Vasa. She shares a bit about her talk and her company’s key to great relationships with their clients. She also discusses how TV and digital platforms drive success.
Maggie Merklin – Analytics Partners and Choice Hotels
Maggie is the Executive Vice President at Analytic Partners. They have been working with Choice Hotels for over eight years now. Her talk revolves around how attribution is being adopted, particularly by this client.
Over the years, they have seen significant increases in Choi...
2018-12-1411 minData Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data CollectionAbha Dawesar – Linking the Entire Customer Journey from Acquisition to Long-term Retention | Ep. 043Abha Dawesar, Marketing Strategy Director at HSBC joins Sima Vasa for this second episode of the Attribution Accelerator 2018 roundup series. She shares what she spoke about at the forum. She also talks about assigning business growth to marketing investment.
“A lot of the consumer behaviors might be linked to the things that got them to the gate in the first place.” – Abha Dawesar
Abha Dawesar – In-Depth Tracking of Insights
Most of the industry ends up getting third-party analytics that often show highly-aggregated data. Abha gets involved in campaign designing and analytics at the beginnin...
2018-12-1316 minData Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data CollectionThomas Bauer – An Investor’s Mindset to Marketing | Ep. 042For the first episode of Attribution Accelerator 2018 series, Thomas Bauer, Partner at McKinsey & Company joins Sima Vasa. He rounds up some of his realizations from the forum and how marketing has become a true pillar of growth for the industry.
“It’s never really the analytics that do the job but without the analytics, it’s a tough business for a senior marketing executive.” – Thomas Bauer
Thomas Bauer – On Attribution Accelerator 2018
Thomas has always seen the Attribution Accelerator as extremely engaging. He likes to see the community coming together and talking about attribution. There has be...
2018-12-1215 minData Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data CollectionNik Samoylov – Automating Conjoint and Other Research Methods | Ep. 040On today’s episode, Nik Samoylov, founder of Conjoint.ly joins Sima Vasa. Together they talk about how Nik fell into market research and how automation has affected the industry and its methods.
“If anything, core research skills like drafting questionnaires will definitely stay in demand.” – Nik Samoylov
Nik Samoylov – Choosing Market Research
With the marketing and statistics courses he took in college, Nik wanted to pursue a career in market research. For three years after graduation, Nik was involved in consulting.
When he decided to focus on market...
2018-11-2818 minData Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data CollectionNatasha Stevens – Client Driven Data Innovation | Ep. 039Natasha Stevens is the Executive President of Strategy at GFK North America. On today’s episode, she sits with Sima Vasa to talk about how market research is blossoming as an industry. She also shares how client data drive innovation in present-day endeavors.
“It’s really striking a balance between staying very committed to what the overall mission is but also having that flexibility and to realize that you’re going to have to make changes along the way based on what you’re hearing in the market.” – Natasha Stevens
Natasha Stevens – An Exciting Time...
2018-11-2128 minData Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data CollectionBarry Jennings – The Evolution of Market Research at Microsoft | Ep. 038Barry Jennings handles the central market research team at Microsoft. On today’s episode, he speaks with Sima Vasa about how research is involved in and has evolved at his workplace.
“Realistically, the job of delivering impactful insights, that part doesn’t change. But we have significant challenges, like the speed of business… data proliferation.” – Barry Jennings
Barry Jennings – Market Research Director at Microsoft
At Microsoft, Barry and his team focus on endeavors related to the cloud, servers, as well as technical audiences like IT pros, developers and data scientists. His work keeps him busy on the...
2018-11-1419 minData Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data CollectionPatrick Comer – Perspectives on Data Collection | Ep. 037On today’s episode, Patrick Comer joins Sima Vasa. Patrick is the Founder and CEO of Lucid, a software company focused on delivering human answers on a massive scale. Today he shares his thoughts on competition and purpose, and the importance of understanding perspective on data collection.
Patrick Comer – The Competitive Landscape for Lucid
Everybody always talks about the landscape offered by different companies, along with the competition. But Patrick has always maintained that it doesn’t matter who the competition is or who isn’t. In the end, every peer will compete against them or partn...
2018-11-0728 minData Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data CollectionIsaac Muñoz – Southwest Airlines Culture of Integrating Insights and Research | Ep. 034For today’s episode, Senior Business Consultant at Southwest Airlines Isaac Muñoz sits with Sima Vasa. They talk about marrying research and insights and why research is not just an optional element but should be deeply integrated into the marketing process.
Isaac Muñoz – Insights at Southwest Airlines
Isaac is part of the Customer Insights of the Marketing Team at Southwest Airlines. His job involves doing primary research and then coming back to the company as a consultant. He and his team have been in this role for ten years.
...
2018-10-1717 minData Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data CollectionKris Hull & Chris Murphy – The New World of Brand Guidance | Ep. 033On today’s episode, Kris Hull and Chris Murphy of Kantar North America joins Sima Vasa. Together, they talk about marketing metric audit protocols, finding the balance between short-term and long-term tracking, and so much more.
Kris Hull and Chris Murphy – MASB Accreditation
In a recent press release, the market research agency announced its accreditation for the Marketing Accountability Standards Board (MASB). Chris Murphy, Chief Client Officer, says that they perform the marketing metric audit protocols for third party audits.
This accreditation certifies the offers they pro...
2018-10-1014 minData Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data CollectionSteve Koenig – The Future of Consumer Technology and Automation | Ep. 029Steve Koenig is the Vice President of Research at the Consumer Technology Association (CTA), a US trade association for all consumer tech. Today he joins Sima Vasa to talk about the future of society with the continued rise of consumer tech, automation and AI.
“I think it’s safe to say, in 2018, that technology is a mainstay of our society, whether its for work, business, or personal use. That dynamic is only going to just intensify.” – Steve Koenig
Steve Koenig – Working at CTA
Today, consumer tech is everything from an iPhone to a Mercedes B...
2018-09-1220 minData Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data CollectionTuomas Syrjänen – AI, Democratizing Information | Ep. 028Tuomas Syrjänen is Chief AI Officer and Co-Founder of Futurice. Today, he sits with Sima Vasa to talk about emerging data-driven business models. He also discusses the impact of data and AI on culture and practical blockers to data and AI adoption.
“We are in the middle of this kind of digital innovation culture shift where we are talking more about agile organizations.” – Tuomas Syrjänen
Tuomas Syrjänen – A Primer on Futurice
Futurice is a 500-employee digital consultation company. They help big corporations determine their direction and undergo digital transformations. Some of their big...
2018-09-0513 minData Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data CollectionRyan Barry – Automating the MR Process | Ep. 027Ryan Barry is the Chief Revenue Officer at Zappi. In today’s episode, he sits with Sima Vasa to talk about Zappi’s unique approach to innovation, how a culture of instant gratification is shaking up market research, and the exponential growth of the insights industry.
“My worldview of research is it’s an industry that should be growing exponentially.” – Ryan Barry
Ryan Barry: A History of Zappi
Zappi started four years ago when their founders realized the problem with research. People had to program surveys or wait a long time in order to gain acce...
2018-08-2921 minData Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data CollectionJoel Rubinson, Persuadables – Target Advertising Dollars Where it Counts I Ep. 026Joel Rubinson, founder of Rubinson Partners, Inc., joins former colleague Sima Vasa today. They talk about how digital analytics can be intercepted with the theory of recency to create great strategies. Joel also discusses targeted advertising, and why surveys are important to improve marketing.
“There’s a need for survey because you can’t learn everything you want from digital exhaust.” – Joel Rubinson
Joel Rubinson – The Persuadables
In order to address the struggle of figuring out fragmentation in advertising, Joel published a white paper titled The Persuadables. Viant and Nielsen Catalian Solutions (NCS) collaborated...
2018-08-2220 minData Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data CollectionAllie Bohm – Navigating Privacy | Ep. 025Allie Bohm is the Policy Counsel at Public Knowledge, a non-profit advocacy organization based in Washington DC. Today, she and Sima Vasa discuss the existing privacy and consumer policies in the United States.
Allie Bohm – Policy Work Expert
Prior to Public Knowledge, Allie dedicated most of her time at law school. She also spent 7 years at CLU doing policy work. Now, she is working to help promote the freedom of expression, an open internet, and access to affordable communications tools and creative works.
Privacy Policies in the USA
In the absence of...
2018-08-1526 minData Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data CollectionUlli Appelbaum – First The Trousers Then The Shoes | Ep. 024Ulli Appelbaum is the founder of First the Trousers Then The Shoes, Inc. The consulting firm has been grounded by execution rather than deliverables, resonating with Ulli’s beliefs on strategies and the creative process. Today, he sits with Sima Vasa to talk about the power of extracting insights from data.
Ulli Appelbaum – Advertising Ever Since
Ulli’s US advertising career started 16 years ago. He has immense fascination and passion for the concept of positioning. Additionally, the knowledge of how people can influence perceptions others form fueled his drive to become successful in the field.
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2018-08-0821 minData Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data CollectionRolfe Swinton – Blockchain Unchained | Ep 023Rolfe Swinton is known as the blockchain expert. He joins Sima Vasa in this episode to talk about the potential and applications of this fundamental technology that can change the workings of the market industry.
Rolfe Swinton – Promoting Blockchain Insights
Rolfe has recently joined GfK where he’s taken on a new role as Director of Data Assets. GfK is currently on a mission to reinvent its business and to refocus for the future of the insights industry.
He is also the co-founder of IIeX’s Accelerator, a new program that is helping bring...
2018-08-0144 minData Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data CollectionTia Maurer – Data and New Product Innovation | Ep 022Tia Maurer is a Group Scientist at the Procter & Gamble Company. She sits with Sima Vasa to discuss data integrity, statistical significance, surveys and automation, and the shift to behavioral-based research methods.
“Your analysis and insights is only as good as your quality of data and rarely is your data file 100% error free.” – Tia Maurer
Tia Maurer – Seasoned Product Researcher
For more than 20 years, Tia has worked closely with Beauty Care products researchers. She specializes in consumer research and product development.
She has designed, developed and piloted many emerging consumer research methodol...
2018-07-2522 minData Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data CollectionMelissa Sauter and Duncan Lawrence – Better Together the MSI and Morpace Merger | Ep. 21Melissa Sauter and Duncan Lawrence join Sima Vasa to share a bit of history of Market Strategies International (MSI) and Morpace. The two leading market research companies are combining after the acquisition by a private equity firm, STG.
In today’s episode, they share the separate histories of their companies and the factors leading to the merger.
“We’re better together. The merger was meant to be.” – Duncan Lawrence
Duncan Lawrence – History of Morpace
Morpace was founded about 40 years ago in 1975, with a focus on automotive. Some decade and so down the road, the...
2018-07-1845 minData Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data CollectionJoe Catling – Relishing Data | Ep. 020Joe Catling is the Head of Analytics at Relish Research. Today he sits down with Sima Vasa to discuss marrying client or ‘big’ data to market research data, the challenges of doing so, and the future of advanced statistical or machine learning techniques.
“What I think we’re going to see is a democratization of a lot of machine learning, big data tools, which can make them more accessible for people.“ – Joe Catling on future perspectives
Joe Catling – From Mathematics to Analytics
Joe studied mathematics in university and eventually managed to transition into a standard res...
2018-07-1120 minData Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data CollectionBrian Califano – Focusing on the Basics | Ep. 019Brian Califano is the Co-Founder and Managing Director of AcceleratngCFO. Today he joins Sima Vasa in an episode dedicated to current trends of finance and the role of data in how we budget our financial results and plan for business future.
Brian Califano – CFO: A Significant Service
AcceleratingCFO offers Chief Financial Officer (CFO) services for small to medium size businesses, specializing in entertainment, media, and technology industries. They assess the needs of their clients and help them come up with effective marketing strategies to bolster their businesses.
The mid-market region comprises 90% of American co...
2018-07-0418 minData Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data CollectionRoddy Knowles – The Evolution of Data Collection | Ep. 018In today’s episode, Sima Vasa talks with Roddy Knowles. Roddy is the Director of Product and Innovation Research at Research Now SSI. His leadership runs the machinery that leverages technology to effectively support products.
Technology underpins processes by which innovation comes to fruition. This is what Roddy and his team are working to achieve.
Technology Behind the Process
Today, tech advancements are coupled with ways to make more efficient various research processes. This is seen from data collection to generation of reports. There’s a constant goal to make work at the...
2018-06-2619 minData Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data CollectionSimon Chadwick – Coffee with Simon | Ep. 017Simon Chadwick is the Founder and Managing Partner of Cambiar Consulting. He and Sima Vasa discuss the shifts in the research industry and the Gen Z potential in the workplace. How different are they from the Millennials? Tune in.
“If we look in the news we are constantly reminded that this is a generation that thinks rather differently … it’s much more about authenticity, much more about show me the evidence.” – Simon Chadwick on gen Z’s impact on the industry
Market Reseach Industry – Simon Chadwick
Simon is popularly known as the rockstar of the market...
2018-06-2015 minData Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data CollectionHermann Kudlich – Learning Through Creativity and Fun! | Ep. 016Hermann Kudlich is a Denmark-based business development partner at LEGO Brand Group. Today, he touches base with Sima Vasa. They talk about how coming up with innovative ways to marry physical and digital experiences can be fun, albeit challenging.
Physical Experience in the Digital Age
For over nine years, Hermann has worked with product innovation and lean startup methods at LEGO, leading major digital initiatives and product launches. But the times have changed. In this age of advanced technology, he continues his mission to create products that will entice the traditional...
2018-06-1216 minData Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data CollectionMark Kapczynski – Yodlee Retail Insights | Ep. 006Today, Sima Vasa talks with Mark Kapczynski. Mark leads the retail and restaurant shopping insights at Yodlee. They provide connectivity between fintech companies – financial technology apps – and the data within financial institutions.
Becuase of this connection, Yodlee gets to see consumer financial transactions and that translates into shopping behavior.
Data Collection
From this data, Yodlee can determine how many times do people go to McDonald’s, how many times do they buy online or do they have a Pandora subscription. The transactions have date stamps but not timestamps.
Potentially, Yodlee can get information...
2018-03-2800 minData Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data CollectionData Gurus Podcast with Sima Vasa Introduction | Ep. 000The world around us is changing faster than ever before. From automation, artificial intelligence, big data, geolocation to every aspect of how we work and live. This includes DATA. Welcome to the Data Gurus Podcast with Sima Vasa…our mission is to bring you a real-life perspective on what’s happening in the industry and how successful companies and individuals in this niche navigate through the sea of change.
“Encouraging you to Be Bold, Be Brave and Be Fearless – Let’s navigate the Data Ecosystem together.” – Purpose of the Data Gurus Podcast with Sima Vasa
About The...
2018-02-2104 min