Shows
The Bloom ShowThe Bloom Show: Holly Haveman on Winning SAF’s Marketer of the Year AwardThe Bloom Show: Holly Haveman on Winning SAF’s Marketer of the Year AwardHow do you turn a birthday giveaway into an award-winning floral marketing campaign?In this special episode of The Bloom Show, Holly Haveman of Kennedy’s Flowers & Gifts will share how a simple act of generosity grew into a full-blown marketing engine—earning them the SAF Marketer of the Year Award at the 140th Annual SAF Convention in Scottsdale.Holly will walk us through the origin of their refillable vase program, how it evolved into branded experiences like Magic Vase a...
2025-10-3042 min
The Fresh BunchEp. 185 - Catching Up with a Rising Star: Sahid Nahim of New Bloom SolutionsSend a textThis week on The Fresh Bunch, we reconnect with Sahid Nahim, President of New Bloom Solutions and host of The Bloom Show. Fresh off receiving the Society of American Florists’ Rising Star Award, Sahid reflects on his journey of building connections, reinventing his business, and shaping the floral industry through creativity, innovation, and community.We chat about his recent travels to Deliflor Chrysanthemum Week, his upcoming trip to ProFlora, and the evolution of The Bloom Show — now reaching 26,000+ subscribers, producing documentaries, and supporting the industry with over 150 interviews and the annual Bloom Toge...
2025-10-031h 24The Bloom ShowWe are LIVE from Delishow 2025: DeliRoots by Deliflor!Join Host Sahid Nahim and Correspondent Joe Don Zetzsche as they bring you inside this year’s edition of Delishow — an event rooted in heritage, community, and innovation.📍 Location: La Ceja, Antioquia – Colombia📅 Dates: August 25–29, 2025About Delishow 2025: DeliRootsThis year’s theme, DeliRoots, is a celebration of origin, journey, and essence. Before anything blooms, it must grow from within. From the hidden, earthy world beneath us comes the spiral force that brings flowers and stories to life. Delishow 2025 invites the floral community to reconnect, celebrate what grounds us, and honor the path we’ve walked together...
2025-08-2925 minThe Bloom ShowThe Bloom Show Deep Dive: 2-Part Episode with Red Kennicott & Williee Armellini on Leadership & Legacy
2025-08-2911 min2025-08-2119 min2025-08-1800 minThe Bloom ShowThe Bloom Show Special: 2-Part Episode with Red Kennicott & Williee Armellini on Leadership & LegacyEnjoy this special two-part episode of The Bloom Show, featuring two of the most respected voices in the floral industry.🔴 Part 1 | 1:00 PM EST: We sat down with Red Kennicott, Chairman of Kennicott Brothers Company, for an honest conversation about industry-wide floral promotion efforts, the future of the Floral Board, and why he led his company to become an ESOP (Employee Stock Ownership Plan). With over six decades of leadership, Red shared insights on legacy, company culture, and the passion that continues to drive his support for the industry.🔴 Part 2 | 1:30 PM EST:We connected with Wi...
2025-08-141h 06The Bloom ShowThe Bloom Show Correspondent: Joe Don Zetzsche | Ep1- New Technology, Industry Insight & Mass MarketThe floral industry is evolving fast—and The Bloom Show is here to keep you ahead of the curve.We kicked off our exclusive monthly correspondent series featuring Joe Don Zetzsche—airing every 2nd Friday of the month at 1:00 PM EST.With decades of experience leading mass market floral programs and a passion for emerging technology and AI innovation, Joe Don brought a unique perspective on the trends and tools shaping the future of floral—from production to point of sale.Each Month, Joe Don Covers:✅ The latest floral tech and AI innovati...
2025-08-1309 minThe Bloom ShowThe Bloom Show Takeover: Profitable Flower Shop Secrets with Tim HuckabeeWhat makes a flower shop truly profitable? In this special Bloom Show Takeover, floral industry expert Tim Huckabee of The Profitable Florist revealed the top strategies used by the most successful flower shops around the world.Drawing from decades of hands-on experience and his work with over 7,000 florists since 1997, Tim walked viewers through proven practices that increase sales, enhance customer experience, and improve operations—no fluff, just what works.Whether you’re just starting or ready to take your business to the next level, this episode spotlighted what it takes to run a flower shop that...
2025-07-291h 08The Bloom ShowThe Bloom Show Correspondent: A New Chapter Begins for Joe Don ZetzscheJoe Don Zetzsche is back—and he’s entering a bold new chapter.In this standout episode of The Bloom Show, host Sahid Nahim sat down with the former H-E-B floral executive to explore what’s ahead for the industry and for Joe Don himself, as he officially joins New Bloom Media as a regular correspondent and columnist.🎙️ In this episode, we covered:✅ The top consumer trends reshaping floral retail✅ How floral companies can stay relevant in a shifting market✅ The technologies set to transform the next decade of floral✅ The vision behind Joe D...
2025-07-1751 min
The Bloom ShowThe Bloom Show Deep Dive: How Colombian Floriculture Stays a Global Export Leader Thru Innovation & Logistics🌸 Ever wonder where your flowers really come from—and what stories they carry?This Deep Dive discussion, sparked by an episode of The Bloom Show with Andrés Castellanos of Procolombia, goes beyond the bouquet. We talked about Colombia’s global floral footprint, industry impact, and the human connections behind every stem.It’s not just a recap—it’s a reflection on florals, economics, and meaning. 💬⚠️ This reaction podcast was AI-generated as a creative storytelling experiment. Content was based on The Bloom Show and industry sources. For full context, we recommend tuning in to the original ep...
2025-07-1510 minThe Bloom ShowThe Bloom Show: How Jim McCann Built 1-800-Flowers from 1 NYC Shop into a Global BrandIn this powerful episode of The Bloom Show, Sahid Nahim sat down with Jim McCann, the visionary founder of 1-800-Flowers.com. From his early days running a single flower shop in New York City to building one of the most recognized floral and gifting companies in the world, Jim shared the untold story behind the brand’s evolution.This episode wasn’t just about business growth—it was about bold decisions, building relationships, and staying ahead of change in an ever-evolving industry.💡 In this conversation, you’ll hear:✅ How Jim scaled a local flower shop i...
2025-07-1537 min
The Bloom ShowThe Bloom Show Deep Dive: Bloom and Tell - Exploring the Science Behind Floriculture Marketing🌸 Can scent shape the future of florals?Inspired by The Bloom Show Takeover with Dr. Melinda Knuth, this AI-generated reaction podcast dives into how fragrance connects science, emotion, and consumer behavior.From VOCs to memory to marketing—it’s a new way of thinking about scent in floriculture.⚠️ This is an AI-generated recap experiment based on the original episode. Always listen to the full show for full context.
2025-07-1016 minThe Bloom ShowThe Bloom Show Takeover: Pam Lopez of Pollen Talent on How to Spot Top Floral Industry TalentIn this Bloom Show Takeover episode, Pam Lopez, Talent Director at Pollen Talent, joined us to uncover what truly sets top floral industry talent apart—beyond what’s on paper.With over 15 years of HR and recruiting experience, Pam shared valuable insight into what hiring managers should look for and how floral professionals can stand out in today’s competitive market. From common resume mistakes to creating a culture that attracts the best people, the conversation is packed with actionable strategies tailored to the floral industry’s unique hiring challenges.🎯 Whether you're hiring or job hunting, th...
2025-07-011h 06The Bloom ShowThe Bloom Show: Colombia’s Floriculture Leads Global Exports with Innovation & LogisticsThe Bloom Show with ProColombia: How Colombian Floriculture Stays a Global Export Leader Through Innovation & LogisticsColombia continues to lead the world in flower exports—but how does it stay ahead in a fast-changing global market?In this episode of The Bloom Show, we’re joined by Andrés Felipe Castellanos, Export Manager for Agrifood Products at ProColombia. With over 18 years of experience in international business, Andrés talked about deep insight into Colombia’s floral export strategy, sustainability commitments, and innovation roadmap.Key Highlights:🌎 What makes Colombian floriculture a global export leader...
2025-06-1234 minThe Bloom ShowThe Bloom Show Takeover: Bloom and Tell - Exploring the Science Behind Floriculture MarketingHow do we know what floral consumers really want? What role does research play in shaping floral trends and successful marketing strategies? In this special Bloom Show Takeover episode, we dug into the data that drives the floriculture industry.Guest host Dr. Melinda Knuth, Assistant Professor of Horticultural Science at North Carolina State University and host of Growing the Future Podcast, guided us through the world of floriculture industry research. From consumer preferences in floriculture to tested marketing strategies for the floral industry, we explored how science helps the floral sector bloom smarter.Key Highlights:
2025-05-291h 08The Bloom ShowThe Bloom Show Alert: How U.S. Tariffs on China Are Reshaping Floral Transit & TradeHow are U.S. tariffs—especially on China—reshaping floral imports, transit cargo, and bouquet production?In this Blooming News Alert episode of The Bloom Show, we’re joined by two leading experts:🟢 Jennifer Diaz, President of Diaz Trade Law, Customs and International Trade Law Expert🟢 Santiago Gomez de la Torre, President of Airglades, Floral Logistics ExpertTogether with Sahid Nahim, we will discuss how tariffs, international trade agreements, and global freight shifts are impacting the floral industry—from port delays to pricing pressure.Whether you're a wholesaler, importer, grower, or bouquet manufa...
2025-05-2357 minThe Bloom ShowThe Bloom Show: Maximize Your Floral Potential - An Insider's Look at Floriexpo 2025We took you behind the scenes of Floriexpo 2025, the floral industry's premier event, for an insider’s perspective on how this show helps drive sales, form key partnerships, and stay ahead of floral industry trends.In this episode of The Bloom Show, our expert panel featuring leaders from various sectors of the floral industry shared everything attendees needed to know to make the most of their Floriexpo 2025 experience. Our guests included:✅ Kim Boin, Key Account Executive at Galleria FarmsKim shared her insights on sourcing premium blooms and how Floriexpo fosters meaningful connections with top...
2025-05-2251 minThe Bloom ShowThe Bloom Show Takeover: Tim Huckabee's Pro Tips to Boost Florist SalesIn this episode of The Bloom Show, Tim Huckabee takes over to share his expert insights on how retail florists can tackle today’s challenges and boost sales. With decades of experience and having trained over 7,000 flower shops worldwide, Tim reveals key strategies to enhance profitability, improve customer service, and stand out in a competitive market.If you're a florist looking to thrive, this episode is packed with actionable tips to immediately improve your sales, customer experience, and overall business performance.Key Topics Covered: ✅ The biggest challenges florists face today in staying profitable ✅ A simple...
2025-04-3047 minThe Bloom ShowThe Bloom Show Alert: Economic Impact of Flower Tariffs with Charlie HallIn this episode of The Blooming News Alert, Professor Charlie Hall, one of the floral industry’s leading experts on floriculture economics, joined Sahid Nahim to break down the economic impact of the proposed U.S. flower import tariffs. With up to 25% tariffs being considered on imported flowers, Professor Hall provided crucial insights into how these changes could affect pricing, material costs, and consumer demand across the entire floral supply chain.He also shared lessons learned from past economic disruptions, such as COVID-19 and the 2008 recession, offering actionable advice for floral professionals looking to navigate the uncertainty ah...
2025-04-1542 minThe Bloom ShowThe Bloom Show Alert: The Dutch Perspective on U.S. Flower Tariffs with Marco GrootIn this episode of our Blooming News Alert series, we explored the potential impact of the proposed 25% U.S. import tariff on Dutch-grown flowers with Marco Groot, a respected Floral Industry Strategist.Marco shared valuable insights into how this tariff could disrupt the global floral supply chain, particularly affecting U.S. floral businesses and European flower exporters. As one of the world’s largest flower exporters, the Netherlands is at the center of this potential shift. This tariff could lead to changes in pricing, sourcing strategies, and logistics, ultimately influencing long-standing trade relationships between Europe and the U...
2025-04-1131 minThe Bloom ShowThe Bloom Show Alert: Flower Tariffs, Policy, and Labor with IFPAWhat do tariffs, policy, and labor have in common? They’re reshaping the floral industry, and we dived into it. On Wednesday, April 9, at 9:00 AM EST, Sahid Nahim welcomed Rebeckah Adcock, VP of U.S. Government Relations, and John Hollay, Director of Workforce Labor at the International Fresh Produce Association (IFPA), for a critical episode of the Blooming News Alert series.This episode will cover: 🧾 IFPA’s stance on the proposed U.S. flower import tariffs 🏛️ Current advocacy efforts to protect the floral supply chain 👷 Labor challenges impacting growers, bouquet makers, and mass mar...
2025-04-1132 min2025-04-0933 min2025-04-0939 minThe Bloom ShowThe Bloom Show Alert: Flower Tariffs and What’s Next for Colombian Growers with Augusto SolanoIn this episode of The Bloom Show, Augusto Solano, Executive President of @asocolflores, joined host Sahid Nahim to unpack the implications of the proposed 10% U.S. flower import tariff — and what it means for Colombian growers and the global floral supply chain.As part of our Blooming News Alert series, Augusto offered expert insight into how Colombian farms are adapting, the role of Asocolflores in guiding the industry response, and what stakeholders across North America should anticipate moving forward.Key takeaways from this episode:✅ How the 10% tariff could impact Colombian flower exports✅ The strate...
2025-04-0820 minThe Bloom ShowThe Bloom Show Alert: Tariffs and What’s Next for Ecuadorian Flower Growers with Eduardo LetortIn this timely episode of The Bloom Show, Eduardo Letort, President of Expoflores and Hoja Verde, joins host Sahid Nahim to dive into the impact of proposed U.S. flower tariffs on Ecuadorian flower growers and the broader floral industry.As part of The Blooming News Alert series, Eduardo offers an insightful look into what the potential 18% tariff could mean for flower pricing, supply chains, export volumes, and global competition. This episode is a must-watch for anyone in the B2B floral industry — whether you're an importer, wholesaler, supermarket buyer, or flower farm — to understand how t...
2025-04-0819 minThe Bloom ShowThe Bloom Show Alert: Flower Tariffs and What’s Next for Supermarkets with Joe Don ZetzscheThe Blooming News Alert series has officially kicked off! In this episode of The Bloom Show, industry expert Joe Don Zetzsche talked about the potential impacts of U.S. flower import tariffs on supermarket floral departments, pricing, and sourcing strategies for 2025.As the floral industry braces for possible changes, Joe Don shared valuable insights, including:✅ How flower tariffs could reshape bouquet construction and price points✅ Potential shifts in supermarket sourcing strategies and what they mean for the floral industry✅ The importance of collaboration across the floral supply chain✅ Key steps that growers, distribu...
2025-04-0824 minThe Bloom ShowHow United Selections Leads with Customer-Centric Innovations in Rose BreedingWe had a great time with United Selections on The Bloom Show for an exclusive conversation on customer leadership in the floral industry! This episode featured:🌱 Jelle Posthumus – CEO, United Selections🌱 Sandra Espinel – Sales & Marketing Representative, United Selections (Colombia)In this episode, we explored:🔹 How United Selections puts customers first in breeding, sales, and partnerships🔹 The role of culture and collaboration in driving innovation and growth🔹 How a customer-centric approach can create a competitive advantage in the floral industryFrom floral industry supply chain trends to client-centric strategies for rose breeders, t...
2025-04-0238 minThe Bloom ShowThe Bloom Show – Evening Blooms: Celebrating Women in Flowers (Women's Day Special Episode)We had an incredible episode for The 5th Annual Bloom Show Women's Day Round Table, a tradition we've proudly continued since 2021.🌿💪Three influential women in the floral industry joined us for an insightful roundtable discussion:💐 Kate Penn – CEO, Society of American Florists (SAF)💐 Dr. Melinda J. Knuth – Assistant Professor of Horticultural Science, North Carolina State University💐Carmen Lucia Marquez Hernandez – Marketing Manager at Ball SB, a division of Ball Horticulture Co.Kate Penn has led the Society of American Florists (SAF) as CEO since 2017, driving industry advocacy, education, and community-building.Dr. Melinda Knuth...
2025-03-101h 00The Bloom ShowThe Future of Roses: De Ruiter’s Born Free Rose VarietyWe were so happy and excited to invite De Ruiter, the breeder behind the Born Free Rose variety, to The Bloom Show! 🌿✨The Born Free Rose is a nearly thornless beauty—offering elegance, safety, and convenience for florists and flower deliveries. This revolutionary cut rose in the USA reduces handling risks without compromising on charm, making it the game-changer rose for Valentine’s Day, special occasions, and everyday floral designs.Watch this insightful conversation on floral innovation and the future of roses! Subscribe to The Bloom Show for all floral industry highlights, updates, trends, and more!💐
2025-02-1727 minThe Bloom ShowThe Bloom Show: The Future of Perishable Cargo w/ Santiago Gómez de la Torre of AirgladesThe Future of Perishable Cargo: Exclusive Insights with Santiago Gómez de la Torre🌟 In this exciting episode, host Sahid welcomed industry visionary Santiago Gómez de la Torre to The Bloom Show for a thought-provoking conversation, on Tuesday, 11th Feb, 2025.With nearly two decades of experience in aviation, logistics, and corporate leadership, Santiago has transformed the industry through groundbreaking innovations and strategic leadership. As President and CCO of Airglades International Airport, he’s pioneering new standards in revenue growth, automation, and sustainability.💡 What we discussed:🟢 Opportunities within the logistics chain🟢 How to stay inno...
2025-02-1757 minThe Bloom ShowThe Bloom Show: Camron King on Championing Certified American GrownWe were thrilled to welcome Camron King, CEO and Ambassador of Certified American Grown (CAG) to shed light on how (CAG) paved the way for the growth and sustainability of American-grown flowers.Here’s what we covered:🙌 Certified American Grown's dedication to supporting the domestic flower industry🗓 The celebration of American Grown Flowers & Foliage Month in July💮 How Certified American Grown supported sustainability and locally grown flowers🏺 The highly anticipated Field to Vase Dinner in Michigan on September 14th, 2024🤝 The incredible benefits of becoming a member of Certified American Grown💐 Insights into the latest tren...
2025-02-1749 minThe Bloom ShowThe Bloom Show: Koronet's SECRET to eCommerce Growth Revealed!Listen to Chris Beals, CEO of Koronet, on The Bloom Show as he discusses the future of the floral industry. In this episode aired on September 24, 2024, we explored how Koronet has brought together four leading companies—Axerrio, Floral Computer Systems, Komet Sales, and UNOSOF—to enhance eCommerce, increase profit margins, and improve connections in the supply chain from farms to wholesalers.Learn how Koronet supports eCommerce growth and helps floral wholesalers and growers expand their markets. If you're in the floral industry, this is a discussion you wouldn't have wanted to miss.#Koronet #Flora...
2024-12-0552 minThe Bloom ShowThe Bloom Show Season Finale: A Look Ahead at 2025 with Melinda Knuth & Dr. Charlie HallHey, floral fam! 🌸 We hosted an enlightening Season Finale for The Bloom Show with Melinda Knuth and Charlie Hall on November 26, 2024, at 1 PM EST!🌱 Dr. Charlie Hall is a professor at Texas A&M, specializing in innovative management and marketing strategies, while Dr. Melinda Knuth of NC State University focuses on consumer preferences in horticulture.🌼 Whether you're a wholesaler, grower, floral distributor, or florist, this episode recap is packed with valuable insights to help you prepare for the year ahead.Join us as we dived into the future of the floral industry with these experts...
2024-12-051h 17
The Bloom ShowThe Bloom Show: Carlos Oramas on The GEMS Group's Bouquet Innovations & SustainabilityOn November 5, 2024, we hosted an exciting episode of The Bloom Show featuring Carlos Oramas, CEO of The GEMS Group, a leading wholesale bouquet supplier for supermarkets! 💐✨In this must-listen episode, Carlos shared what makes The GEMS Group stand out—from their innovative bouquet designs to their dedication to freshness and quality. 🌿 We also explored the role of technology in boosting bouquet production, the power of B2B marketing for floral businesses, and the growing importance of sustainable practices. ♻Tune in for Carlos' expert tips on choosing the best supermarket floral suppliers and insights into the latest trend...
2024-11-0653 minThe Bloom ShowThe Bloom Show: Chris Beals on Koronet’s Industry Transformation and eCommerce GrowthJoin us on The Bloom Show as we sit down with Chris Beals, CEO of Koronet, the powerhouse behind Axerrio, Floral Computer Systems, Komet Sales, and UNOSOF. In this episode, airing on September 24, 2024, at 1 PM EST, we’ll dive into the future of the floral industry with a focus on Koronet’s strategic integration of four leading companies and Koronet eCommerce growth and industry integration for floral wholesalers. Discover how Koronet is supporting eCommerce, expanding margins, and connecting the supply chain from farms to wholesalers. Whether you're a flower wholesaler or a grower looking to expand your mark...
2024-09-2752 minThe Bloom ShowThe Bloom Show: United Selections' Journey in Revolutionizing Rose Breeding😍 Hey, floral fam! We’re thrilled to announce the next episode of The Bloom Show featuring Jelle Posthumus, CEO of United Selections, a global powerhouse in rose breeding. 🌹🎯 Join us on September 10th at 1 PM for an enlightening discussion as we explore how United Selections has revolutionized rose breeding—from the heart of Kenya to the thriving fields of Colombia and Ecuador.We’ll dive into key topics like:🌹The challenges and opportunities of expanding to new regions🌹How geography impacts rose quality🌹Meeting the evolving demands of U.S. wholesalers, flower breeders, and profession...
2024-09-1658 min
The Bloom ShowThe Bloom Show at Fun n Sun: The Bloom Show Road Show💮 Hello floral community! We’re super excited to announce that you’re going to experience the most majestic time at CalFlowers’ Fun ‘N Sun 2024. 🤩🌺 Join the special LIVE episode of The Bloom Show, in collaboration with Flowersandcents.com, on September 6, 2024, at 10:30AM – 12:30PM PST | 1:30PM to 3:30 PM EST during the CalFlowers' "Fun 'N Sun The Bloom Show Road Show"!✨ Hosted by Sahid Nahim of The Bloom Show and William Armellini of Flowersandcents.com, it will feature a plethora of industry insights and exclusive interviews. While the lineup of guests is still under wraps, rest assured it will be...
2024-09-091h 11
The Bloom ShowThe Bloom Show at Fun n Sun: That Flower Feeling Special Panel🌼Hey floral professionals, join us for an exciting episode of The Bloom Show live with the That Flower Feeling special panel at CalFlowers’ Fun ‘N Sun 2024 – from 9:15 AM to 10:15 AM PST | 12.15PM to 1.15PM EST on September 6, 2024!🌸 The discussion will be moderated by Sahid Nahim of The Bloom Show and President of New Bloom Solutions, along with Vanessa Leite, Engagement & Development Specialist for the TFF Community. Discover important floral industry highlights and valuable insights shared by our esteemed panelists from the TFF Advisory Board: Chris Drummond, Karen Oie, and Joe Don Zetzsche, in an engaging conv...
2024-09-0953 min
The Bloom ShowThe Bloom Show @ Fun n Sun: “Mystical Disco in The Garden’’ Cocktail Party & Dinner🌹 Hello, floral professionals! Get ready for some floral enchantment and join us live at CalFlowers’ Fun ‘N Sun 2024. 🤩✨ Catch exciting highlights, trends, and floral industry insights with The Bloom Show and Flowersandcents.com as we go LIVE during CalFlowers’ “Mystical Disco in the Garden” Dinner at Fun ‘N Sun on September 4, 2024, from 7 PM to 8:30 PM PST | 10 PM to 11:30 PM EST..🌺This Bloom Show live will be featuring three special conversations:1. A discussion focused on wholesalers2. The ‘Women Presidents’ Chat,’ highlighting women presidents of floral industry associations3. A conversation with Certified American Grown (CAG) members...
2024-09-091h 30
The Bloom ShowUnlocking Floral Industry Success with IFPA's Deborah ZoellickAfter a brief technical hiccup, we had to do a take two—and here it is! The good news is we resolved the issue, so we're all set for the upcoming episodes. Enjoy the showOn this episode we had the privilege of hosting Deborah Zoellick from the International Fresh Produce Association. She shared expert strategies on overcoming financial challenges, floral marketing, optimizing costs, balancing profitability and floral sustainability, and much more.Deborah also delved into the importance of A.I. in the floral industry, the impact of GSP, and other crucial topics that every su...
2024-08-2346 min
The Bloom ShowThe Bloom Show: Camron King on Championing Certified American Grown🌸🎙 Hello, floral professionals! Before you dive into the replay of the Second Bloom Show episode from June 2024, you'll get a chuckle at the technical difficulties our host, Sahid, encountered and his reactions.Note: You can fast forward to about the 5:00 minute mark to skip the bloopers, or use this link to check out the cleaner version: • The Bloom Show: Camron King on Champi... This was a live show and things happen, but the show must always go on. We like to be authentic to ourselves and to the floral community.We were thrilled to welcome...
2024-08-2349 min
The Bloom ShowThe Bloom Together Takeover: Unveiling Floral Market Trends w/ Thomas Prince of Prince & Prince Inc.Hey Floral Professionals! 🌸 We’re thrilled to announce our upcoming chapter of The Bloom Show: "Unveiling Floral Market Trends" with Thomas Prince of “Prince & Prince” on August 13, 2024, at 1 PM EST.🪻 We’re beyond excited to welcome back Thomas Prince for the third time for an insightful episode of The Bloom Together Takeover!Gear up for an interesting and educational episode where Thomas Prince will shed light on consumer purchasing trends for floral products and cover floral market trends on two metrics of self-purchasing from the Prince & Prince Survey. Get ready to dive into an episode fil...
2024-08-231h 46
The Bloom ShowThe Bloom Show Takeover: Floral Marketing Strategies with Christi LopezUnlock the secrets to floral marketing success by watching the replay of The Bloom Show featuring Christi Lopez of Propel Business Coaching. Christi shares expert strategies for floral business owners, covering essential topics like developing a solid marketing strategy, mastering social media and email marketing, and aligning marketing efforts with sales goals. Whether you're just starting out or a seasoned florist, this episode is packed with practical insights to help you thrive in the competitive floral industry. Don’t miss the Q&A session and access to exclusive educational resources at the end!
2024-08-161h 04
The Bloom ShowThe Bloom Show: Floral Industry Recruitment Insights from Pam Lopez of Pollen TalentMissed our live show on May 21, 2024? Don't worry! You can listen to the replay right here.In this episode, we had the pleasure of interviewing Pam Lopez of Pollen Talent, a floral industry recruiting agency dedicated to nourishing the floral industry with top-notch talent.This is a must-listen for anyone in the floral industry, whether you're a floral business owner looking to hire top talent or you're a candidate seeking to grow your career in the floral industry. 🌼💼Explore the insights shared by Sahid Nahim and Pam as they discussed the best practices and st...
2024-06-0547 min
The Bloom ShowYour Guide to Floriexpo 2024: Insider Insights and a Sneak Peek on Collaboration and NetworkingDid you miss our exciting episode of The Bloom Show with industry experts Lauren Streeter and Jessica Eames from Floriexpo on May 14, 2024?This episode was packed with insider insights for the upcoming Floriexpo! Whether you were seeking new floral products, floral design tips, or meaningful networking opportunities, this event delivered a treasure trove of opportunities for both floral professionals and enthusiasts. 🌟Catch a glimpse of what made Floriexpo one of the premier events for flower wholesalers, florists, and other sectors in the floral industry in the United States by listening to this replay of The Blo...
2024-05-1531 min
The Bloom ShowThe Bloom Show: Exploring New Hoja Verde Flower Varieties with Hernan DavilaIn case you missed it, we had the pleasure of interviewing Hernan Davila, the Corporate Sales Manager at Hoja Verde, on a recent episode of The Bloom Show! 🌺Make sure to listen to this replay as it provides valuable insights into:🌹 the hottest color trend for Mother's Day 2024💐 new Hoja Verde flower varieties for US wholesalers🌿 how Hoja Verde ensures freshness and longevity🌱 expert advice for wholesalers and growers seeking to introduce new varietiesand more!Don't miss out on this enriching conversation filled with profitable insights!🙌 Shout out to Hoja Verde...
2024-05-0939 min
The Bloom ShowThe Bloom Together Takeover: How Mother's Day Fits w/ Obligation Floral Purchasing Theory of P&PAre you strategizing for Mother's Day marketing? 🌷Catch the replay of this month's second episode of The Bloom Show, originally aired live on April 16, 2024. 🙌We were excited to host Thomas Prince from Prince & Prince, Inc. as he led a captivating discussion on consumer floral purchasing for Mother's Day.Thomas delved into the significance of Mother’s Day in the floral industry, presenting research on consumer floral purchasing trends. His insights underscored the substantial percentage of floral-buying households that purchase for Mother’s Day, hinting at the holiday's potential as a promotional vehicle for year-round...
2024-05-091h 36
The Bloom ShowThe Bloom Show: Unveiling the Secrets of Premium Wholesale Roses with BellaflorDiscover the secrets behind successful wholesale roses with Bellaflor Group!Florists and wholesalers, we recently explored the fascinating world of wholesale roses with Bellaflor Group on The Bloom Show! 🌹In case you missed it, we had the pleasure of interviewing Sean Hug, General Manager of Bellaflor. During the episode, Sean shared valuable insights and strategies that have had a positive impact on the flower industry. He highlighted the importance of innovation, quality assurance, effective communication, environmental sustainability, community engagement, and employee well-being for the success of floral businesses.Listen to it now!
2024-05-0839 min
Slow Flowers PodcastEpisode 658: Meet floral marketing strategist Sahid Nahim, host of YouTube’s The Bloom Showhttps://youtu.be/Ktb2fJ8-ty8?si=AzSIqzvwDl4XSGJ7
On Slowflowers.com there are several search categories to help visitors find flower farms, florists, suppliers and other floral businesses, and one of those – business consulting and development services -- was originally inspired by my conversations with Sahid Nahim of New Bloom Solutions, today’s guest. Join us as we discuss branding, social media, and other ways you can market your floral enterprise.
With an emphasis on helping floral business with B2B marketing, New Bloom Solutions is a media consultancy that provides a full menu of services, including website design, SEO...
2024-04-1746 min
The Bloom ShowThe Bloom Show with Ripelocker - Pinch Me! Store Me! Don't Waste Me!Are you a flower grower, shipper, or retailer who wants to gain insights on how to prolong freshness and manage fresh flowers? 💐📦 Then this show is for you! 😉Listen to this enlightening episode of the Bloom Show aired last March 19, 2024 with our esteemed gentlemen guests from RipeLocker—George Lobisser, CEO, David Gonzales, Board of Director (previously COO at The Queens Flowers), and Richard Kim, Director of Pathology.They covered interesting topics such as how to accumulate production for the holidays responsibly, how the technology behind RipeLocker works, discovering modular units/containers for easy handling, and more.
2024-04-0345 min
The Bloom ShowThe Bloom Show: Innovations Shaping the Future of Floral IndustryExciting innovations in the floral industry are setting new trends!Make sure to listen to this Bloom Show podcast where we interviewed Ana Maria Ramirez of Danziger, Varvara Goroshevich of BiFlorica Marketplace, Bill Prescott of Sun Valley Floral Farms, Juan David Lecuona of Deliflor Americas, and Jose Li of 71lbs.Hosted by Sahid Nahim and Williee Armellini, this episode promises insightful discussions on:🌿 Latest innovations in the B2B floral industry🤝 The crucial role of collaboration in fostering innovation🌱 Considering sustainability for future innovationsDon't miss out on this enriching conversat...
2024-03-2841 min
The Bloom ShowWF&FSA’s FDC: Fourth Women’s Day Roundtable 2024🧒🏼 In line with the Women's Day celebration, we hosted an exciting event—the Women's Day Roundtable on the Bloom Show last March 5, 2024, at 11 a.m. EST on WF&FSA's FDC! 🤩💐The panel featured talented women leaders in the floral industry, including Jazmin Albarran from Seed Your Future, Laura Walsh from Smithers-Oasis North America, Yvonne Ashton from Mayesh Wholesale Florist, and Stephanie Evans from Bill Doran Company.The show was hosted by Sahid Nahim and Williee Armellini.These industry leaders delved into pivotal questions, offering invaluable insights into the experiences, challenges, and aspirations of women leaders...
2024-03-2850 min
The Bloom ShowThe Bloom Show: Floral Industry E-Commerce with Liza Roeser of FiftyFlowersStep into the dynamic world of floral industry e-commerce as we interview Liza Roeser, the visionary mind behind FiftyFlowers, on February 27th, 2024! 🌸In this episode, we covered important insights that we believe are really beneficial and profitable for your floral business.💡 Insights Covered:Embracing Floral Industry E-Commerce: Discover how e-commerce has matured the floral industry, empowering businesses to connect with customers and expand their reach.Benefits for Floral Businesses: Learn about the convenience and efficiency e-commerce brings, allowing floral shops to operate 24/7 and streamline processes.Adapting Technology: Gain valuable tips on ove...
2024-03-2859 min
The Bloom ShowThe Bloom Show: Bloom Together 2024 Beneficiaries: Seed Your Future and American Floral EndowmentIn this insightful Bloom Show interview, we delve deep into the invaluable work of the American Floral Endowment and Seed Your Future, two organizations dedicated to nurturing and advancing the floral industry. And by the way, this year, they are chosen to be the beneficiaries of the Bloom Together Event 2024, powered by AAF&NBS.🔍 Dive into the realm of floral research with the American Floral Endowment, where every study and discovery impact every sector of the floral industry. From production to transport, temperature control to customer care, their research efforts can help wholesalers, retailers, and even customers hav...
2024-02-2828 min
The Bloom ShowThe Bloom Show: Ecuadorian Floral Industry News Update Edition with Eduardo Letort of Hoja VerdeIn these challenging times for Ecuador, where the government's battle against drug trafficking is making global headlines, we bring you an in-depth perspective directly from the heart of the floral industry. We explore how the current situation is affecting Ecuador and its potential impact on the global floral market, especially with Valentine's Day approaching.Eduardo Letort shares his valuable insights on these critical issues, offering an exclusive look into the possible effects on one of the world's most significant flower markets.Listen to this episode, which promises to shed light on the intersection of current...
2024-01-2616 min
The Bloom ShowConsumer Floral Purchasing for Valentine's Day: Historical Trends and 2024 Market Projection by Thomas Prince🤔 Curious about the future of floral purchasing for Valentine's Day? 💝Listen to this exclusive presentation titled "Consumer Floral Purchasing for Valentine's Day: Historical Trends and 2024 Market Projection" by Thomas Prince from Prince & Prince Inc.!📊 Thomas unveiled insights gleaned from four nationwide surveys conducted over the years, tracking consumer floral purchasing from 2000, 2007, 2013, and 2019. Get ready for a deep dive into trend lines, exploring overall Valentine's Day purchasing patterns and specific trends among key consumer demographic segments.💡 This engaging discussion isn't just about data; it's about understanding the floral market trends and uncovering the opportunities lying beneat...
2024-01-181h 12
The Bloom Show2024 Floral Trends Forecast with Melinda Knuth and Charlie HallListen to this insightful conversation!Here's the grand finale of the 2023 Bloom Show! Listen to this lively conversation with our special guests, Melina Knuth, Ph.D., Assistant Professor at North Carolina State University, and Charlie Hall, Professor at Texas A&M University.They discussed the latest floral industry trends, economic impacts, pricing effects, and an outlook for the flower industry in the upcoming year. They also explored how sustainable practices are shaping the industry's future.This is a must-attend event for anyone involved in the floriculture industry. Don't miss your chance to learn...
2023-12-061h 13
The Bloom ShowThe Bloom Show at Proflora 2023Watch this captivating episode of the Bloom Show last November 7, 2023, at 1 PM EST hosted by Sahid Nahim during the Proflora 2023 held in Bogota, Colombia! 🤩In this special episode, we dive into some topics in the flower industry with some remarkable industry leaders. 🌼🌟 First Blooming: Meet Susana Vargas of Queen’s Flowers and Kees Gram of Royal Van Zanten as they unravel the story behind the unique Astronova flower. Discover the beginnings of their partnership, the impact of Astronova on the flower market, success stories, some customer feedback, and more. Plus, catch their Proflora 2023 exhibit experience!🌟...
2023-11-1726 min
The Bloom ShowThe Bloom Show with Lane DeVries, the CEO of Sun Valley Floral FarmsOn September 12th, 2023, we had Lane Devries, the CEO of Sun Valley Floral Farms, as our special guest for this episode of the Bloom Show. Explore Sun Valley’s remarkable ilex program and its impact on the floral industry by watching this show. 🌺Listen to the enriching conversation that celebrates the beauty and innovation flourishing in the floral industry. 🌻Special thanks to Sun Valley Floral Farms for sponsoring this show.
2023-09-1351 min
The Bloom ShowThe Bloom Show with Flower Clique Ladies and Amy DesperitoWelcome to another episode of the Bloom Show.Amy Desperito from Natural Flowers joined our guest hostesses Vonda Lafever, Ellie Lafever, and Lori Wilson for a discussion that delves into captivating topics on sustainability practices, variety and seasonality, and so much more.Listen to this insightful conversation!
2023-09-0740 min
The Bloom ShowThe Bloom Show with Juan David LecuonaGet ready to bloom with excitement because, on Tuesday, August 22, 2023, we had a very special guest who joined us on The Bloom Show—Juan David Lecuona, Commercial Director of Deliflor Americas.Starting as an account manager for a farm, he went on to venture into his own flower business. He then became the Commercial Director for another farm, and now he's the Commercial and Marketing Director for Deliflor Americas. For four whole years, he's been on the Marketing Committee of Asocolflores, and for five years, he served on the Floral Council for IFPA. And this is his th...
2023-08-2545 min
'Get Fresh' with The Produce NewsSahid Nahim of New Bloom SolutionsGet Fresh with The Produce News is the #1 Produce News Gameshow Podcast. Play along with special guest Sahid Nahim of New Bloom Solutions as he competes alongside our forum of experts, including Melinda Goodman from Full Tilt Marketing, Olivia Storvik from Schraad Sales & Marketing, and Steve Souza from Tanimura & Antle.
2023-08-2232 min
The Bloom ShowSneak Peek of Proflora's Return With Augusto SolanoListen to this episode of the Bloom Show with host Sahid Nahim and guest Augusto Solano of Asocolflores as they talk about the upcoming #Proflora2023! Discover the history of this international cut flower show in Colombia, its main purpose, its impact on the floral industry, and more.Tune in to learn more about why you should be there along with thousands of other flower industry professionals!
2023-08-1525 min
Leverage for Growth PodcastAL EP 28: Sahid Nahim - First Focus On The Needs of Your CustomersSahid Nahim, the Founder and CEO of New Bloom Solutions, discusses his passion for the flower industry and how it impacts people's lives. The flower power of his agency is harnessed by being customer-centric. To grow his clients' businesses, he had to put himself in his clients' shoes and learn about their needs before offering services. Like a determined dandelion pushing through the cracks in the sidewalk, Sahid emphasizes the importance of trying new things and not fearing failure.
2023-04-1913 minThe Fresh BunchEp. 33 - On-Location at SAF Convention Orlando 2022 w/ Gravity Free, Nortons Florist, NewBloom Solutions & Above All FlowersSend a textWe know we're a week late. We apologize, but we have 2 episodes this week to make up for it.We packed up the gear and drove north to Orlando to record this week's episode. We went live at the SAF (Society of American Florists) annual convention, inside the Outstanding Varieties Competition showroom, as we had a lot to discuss about the show, and a lot of friends and "Fatties" hanging out with us. In this episode you will hear from 4 special guests, Chris Falzone of Gravity Free Solutions.Cameron Pappas, CP...
2022-09-161h 40The Fresh BunchEp. 13 - Making Connections with David Kaplan & Sahid NahimSend a textThis week's podcast guests are not new to the floral industry but have been making big waves over the last few years thanks to their new joint marketing partnership. Sahid Nahim of New Bloom Solutions and David Kaplan of Above All Flowers together are using their experience and knowledge to successfully help companies make connections and partnerships all throughout the industry by way of collaboration, innovation, and marketing. Listen in to this double-feature episode where we dive into the minds of these 2 floral "wizards" and get more insight into how they are changing the ind...
2022-04-222h 00
The Business & Pleasure of FlowersInnovation in the Floral Industry is Possible! Interview with Sahid Nahim Founder of New Bloom SolutionsEpisode 113: Vonda and Lori are joined by Sahid Nahim, founder of New Bloom Solutions. We discovered that Flower Clique and New Bloom Solutions have several core goals in common, and at the top of the list are the desire to innovate and move the floral industry forward. Transparency and connectivity are key words that both embrace as they work with different aspects of the industry. Listen in an hear a bit of what New Bloom Solutions is all about and a few services that might be a great opportunity for you.Don't miss...
2022-02-2223 min
Flower CircusFlower Circus Talks #99 Sahid Nahim - New Bloom Solutions'A whole new generation of florists is created due to Covid'
With Sahid we Talk about how the industry is changing, and how florists are reacting to it.
Sahid has been at the SAF and saw that a lot of florists attended the seminars about online sales/marketing etc. The rooms were filled with florists. Most of them see it as a new/extra way of sales.
After the crisis of 2008 a new group of florists emerged, and the same is happening again. For the industry, it's a good thing we get new peo...
2021-09-2441 min
Viva La Flora Live - The Art and Business of FlowersNEW BLOOM - Innovative Marketing & Consulting with Sahid NahimNEW BLOOM The floral industry is innovating, are you? The flower industry is one of the world's most dynamic, ever-evolving industries. With exceptional cross-segment expertise, New Bloom enables businesses to adapt to this change—turning ambitious goals into reality. SHOW NOTES New Bloom New Bloom Show INSTAGRAM EMC Go Live Event is HERE!!! July 13-14, 2021 REGISTER FOR THE EVENT SPONSORS & SUPPORTERS:True Client ProFloral Business Academy 411 FloralFloral Success Institute
2021-06-1543 min
Viva La Flora Live - The Art and Business of FlowersNEW BLOOM - Innovative Marketing & Consulting with Sahid NahimNEW BLOOM The floral industry is innovating, are you? The flower industry is one of the world's most dynamic, ever-evolving industries. With exceptional cross-segment expertise, New Bloom enables businesses to adapt to this change—turning ambitious goals into reality. SHOW NOTES New Bloom New Bloom Show INSTAGRAM EMC Go Live Event is HERE!!! July 13-14, 2021 REGISTER FOR THE EVENT SPONSORS & SUPPORTERS:True Client ProFloral Business Academy 411 FloralFloral Success Institute
2021-06-1543 min
The Hotel FloristSahid Nahim- Floral WholesalerToday I'm chatting with Sahid Nahim with New Bloom Solutions. He has 17 years of experience in the wholesale and distribution sectors of the floral industry. He is the founder of New Bloom Solutions a floral industry business solutions company- offering Website development, social media consulting and services, content creation, Business consulting, product procurement, and networking/collaboration service with expertise in the floral industry. 1:20 - The floral industry is far too segmented and this is a problem. 3:05 - Key questions that florists should be asking their wholesaler 6:05 - The hierarchy of wholesale and how it works 13:00 Where do you...
2021-04-0728 min
The Hotel FloristSahid Nahim- Floral WholesalerToday I'm chatting with Sahid Nahim with New Bloom Solutions. He has 17 years of experience in the wholesale and distribution sectors of the floral industry. He is the founder of New Bloom Solutions a floral industry business solutions company- offering Website development, social media consulting and services, content creation, Business consulting, product procurement, and networking/collaboration service with expertise in the floral industry. 1:20 - The floral industry is far too segmented and this is a problem. 3:05 - Key questions that florists should be asking their wholesaler 6:05 - The hierarchy of wholesale and how it works 13:00 Where do you...
2021-04-0728 min