Shows
Bringing Business to RetailFrom 1 Store to 100+ in 5 Years - How PayMore Did ItHow do you grow from one small electronics store to over 100 locations in just a few years—while redefining what secondhand retail looks like? In this episode of the Bringing Business to Retail Podcast, Salena Knight sits down with Stephen Preuss, CEO & Co-Founder of PayMore, one of the fastest-scaling secondhand electronics franchises in the U.S. Stephen shares the real story behind PayMore's explosive growth, including: 💡 How a 20-year journey led to a "brand-new" retail category 🔌 The proprietary technology that lets PayMore price and process electronics in minutes ♻️ How the company is keeping m...
2025-11-2039 minBringing Business to RetailBefore You Discount This Black Friday, Listen to ThisBlack Friday is coming — but before you slash your prices, listen to this. In this episode, Salena Knight shares how to make your Black Friday and Cyber Monday campaigns profitable without destroying your margins or training your customers to only buy on sale. Learn how to segment your customers, reverse-engineer your profit goals, and create irresistible offers that add value — not just discounts. From bundles and gifts with purchase to loyalty point multipliers and VIP exclusives, you'll discover smarter ways to drive sales while keeping your business sustainable. Plus, Salena explains how to run an anti...
2025-11-0623 minBringing Business to RetailKeep Customers Spending After Black FridayYou nailed your Black Friday sales — but did your customers come back? In this episode, Salena Knight reveals how to turn one-time holiday buyers into repeat, loyal customers. You'll learn why 75% of shoppers never make a second purchase, and the simple retention strategies that can change that. From the unboxing experience to post-purchase emails and referral programs, Salena walks you through the exact steps to build connection, drive repeat sales, and measure what's working. 🎧 Listen now and grab the free Discount Calculator to plan your next campaign: 👉 https://scale.theretailacademy.net/discount-calculator ...
2025-10-3025 min
Bringing Business to RetailYou Can't Afford to Miss This January PlanWhat if you could look at your bank account on January 1st and feel proud, confident, and excited instead of anxious? In this episode of the Bringing Business to Retail Podcast, Salena Knight introduces the January Vision Method — a powerful approach to planning Q4 so you can stop flying blind and start creating the results you want. You'll hear the story of Kelly, a retailer who transformed her holiday season by reverse engineering her goals, mapping her promotions, and executing with intention. The result? $825,000 in revenue, $210,000 cash in the bank, a full-time hire, and the freedom to fin...
2025-09-0426 min
Bringing Business to RetailWhy Customers Want to Give You Money (If You Let Them)Black Friday and the holiday season don't have to mean discounting your brand into the ground. In this episode, Salena Knight unpacks the psychology of holiday spending and shows you how to tap into customer behavior without racing to the bottom. You'll discover: Why customers budget for holiday spending months in advance How gift-giving flips normal price sensitivity The role urgency and deadlines play in driving sales Why customers want you to "show up" during the holidays—even without discounts How to plan campaigns that feel effortless (in...
2025-08-2827 min
Bringing Business to RetailUsing AI Without Losing Your Authentic Voice - Anita NielsenIn this episode, Salena Knight is joined by sales performance expert and author Anita Nielsen to unpack how businesses can embrace AI without sacrificing their authenticity. As AI tools become faster, cheaper, and more widespread, how do we avoid sounding like everyone else? From mapping the customer journey to identifying friction points, Anita shares how to use AI strategically—so it adds value without erasing the human touch. They explore: How to identify where AI belongs in your business (and where it doesn't) The hidden cost of sameness in content and cus...
2025-08-2139 min
Bringing Business to RetailThe 3 Essentials to Working Less & Achieving More with Jenna HarrisonWhat if working less was the secret to growing more? In this inspiring and unconventional episode, Salena Knight sits down with business coach Jenna Harrison to explore how redefining success, rewiring your nervous system, and letting go of guilt can radically transform how you work, lead, and live. From building a real estate empire and working in fashion to burning out and finding clarity on a nudist beach in Spain (yes, really!), Jenna shares the pivotal mindset shifts that helped her step into a 3-day workweek — without sacrificing growth or impact. You'll learn:...
2025-08-0759 min
Bringing Business to RetailHow To Revolutionize Your Visual Merchandising with Simon MolnarWhat if you could treat your physical store like your website—tracking what works, what doesn't, and where the money's really being made? In this episode, Salena is joined by Simon Molnar, founder of Flagship, a tech startup that's helping retailers bring the power of ecommerce-style data into their bricks-and-mortar locations. From his early days selling Pandora charms on eBay to building one of the most innovative tools in retail merchandising, Simon shares how Flagship is helping brands analyze floor plans, window displays, and product placements like never before. You'll discover how retailers are "money ma...
2025-07-3148 min
Bringing Business to RetailWork Less, Earn More: The Power of Being the Most ExpensiveIn this episode, I sit down with Cat (Catalina Viau), an inspiring entrepreneur who turned her passion for photography into a thriving, seven-figure photo booth business. We talk about her journey from a corporate insurance career to building a brand that truly stands out — focusing on branding, quality, and strategic marketing. Cat shares her insights on finding high-value clients, differentiating her business in a competitive market, and turning a side hustle into a full-fledged enterprise. If you're curious about entrepreneurship, branding, or just looking for some real inspiration, this episode is packed with lessons you won't want to...
2025-05-3047 min
Bringing Business to RetailWhy Holding Onto Potential Could Ruin Your BusinessTired of spinning your wheels trying to grow your retail or e-commerce business? You're in the right place. Welcome to Bringing Business to Retail, the show where I, Salena Knight—retail strategist, speaker, and former multi-store owner—share real, unfiltered strategies to help you scale with clarity, confidence, and cash flow. Each week, you'll get: Behind-the-scenes lessons from my own 7-figure business journey No-fluff strategies to boost sales, build high-performing teams, and streamline operations Candid conversations about the real challenges of leadership and growth Interviews with industry expe...
2025-05-2213 min
Bringing Business to RetailThe Insider Strategies Top Brands Use To Dominate Black Friday Cyber Monday With Rad & Rob From Yotpo - Rad Mitic & Rob HewetsonFeeling overwhelmed trying to plan your Black Friday and Cyber Monday strategy this year? You're not alone. Should you be discounting? Who should you send your offers to? How much should you be spending on paid ads (heck, should you even bother????) From deciding how much to discount to figuring out the right marketing channels, there are so many moving pieces that it can make your head spin 😵💫 You know that I'm committed to giving YOU the latest info on what's working and what's not. That's why I've put toget...
2024-10-2447 min
Bringing Business to RetailCreating Content That Sells - John GargiuloI'm always on the hunt for the latest strategies and tactics to help ecommerce brands drive sales and revenue. And let me tell you, my latest podcast guest John Garguilo from Ready Set Digital Agency did not disappoint. John has worked with some of the biggest names in e-commerce, and he's seen firsthand what it takes to win big during the critical Black Friday and Cyber Monday shopping season. In this episode, he pulls back the curtain and shares his insider secrets, including: The importance of creative diversity and testing your a...
2024-10-1026 min
Bringing Business to Retail30% Of Your Sales Should Come From ThisAre you leaving money on the table in your retail or ecommerce business? In this eye-opening episode, I share the surprising secrets behind the success of top-performing retail and ecommerce businesses - and how you can replicate their strategies to drive a massive boost in sales and revenue. You'll discover the often under-utilised marketing tactic that's generating up to 30% of total revenue for leading brands, plus proven techniques for personalizing your customer experience, streamlining your operations, and making money while you sleep. If you're ready to take your business to new heights, you won't want to miss t...
2024-08-0134 min
Bringing Business to RetailFrom Retail Owner To Exit: One Woman's Journey To Scaling Success - Catlyn CalderWhy are we so quick to devalue our own products? Fear of overcharging is a major hurdle for retail and eCommerce store owners, often leading to a discounted race to the bottom. In this episode of Bringing Business to Retail, we're joined by strategic coach and former retail business owner Catlyn Calder. Having successfully built and sold an eco-refill store in New Zealand, Catlyn has firsthand experience in overcoming the challenges of growing a retail business. She shares her journey navigating the highs and lows, and preparing her business for a successful exit...
2023-11-1744 min
Bringing Business to RetailCustomers Don't Care About Your Products - John ChanYour customers don't care about your products. After all, why should they? In a world full of countless product options, yours is just another one they scroll past. Your job, as a retail or eCommerce store owner, isn't to find the best products. It's to give your customers a reason to STOP the scroll, pay attention, and press 'buy now'. On this episode of Bringing Business to Retail, I'm joined by powerhouse John Chan from Berge Farrell to talk about...
2023-11-0238 min
Bringing Business to RetailThe 3 Most Under-used (but Free!) Ways To Get More Customers If you truly believe that you need more customers to grow your business… Then how much time have you ACTUALLY spent creating, marketing and building advertising campaigns that actually focus on driving more traffic to your store or website? In the always-changing world of retail and eCommerce, you've got to be nimble to grow and survive. I'm taking a nimble approach to hacking your customer growth with these three under-used, overlooked strategies to get more customers without spending a single dollar: Cutting through the noise isn't about a bigger ad spend. It's about knowing who you're looking to reach, why, and wh...
2023-10-2622 min
Bringing Business to RetailUsing Black Friday To Uncover What Customers Are Going To BuyIf you don't have a game plan for the holiday shopping period, you're leaving tens of thousands of dollars on the table - and there's NO chance for a do-over. With so much doom and gloom in the media about 'how terrible it is for retailers' right now, it'd make sense if you felt like your customers were more likely to keep their wallets in their pockets… … But spoiler alert that's not what the data is saying SPENDING IS UP! And customer wallets are indeed open. Our Retail...
2023-10-1919 min
Bringing Business to RetailMoney Is Just A Story - And You Get To Write The Next Chapter - Wayne RichardI can't believe I got to interview a guy who looks like The Rock, only to find that his whole background was JUST like the Rock in Ballers - only instead of NFL players, he's helping eCommerce businesses to make millions! What a perfect storm! Ok, to be honest, I don't have a crush on The Rock… but I'm absolutely giving my guest for this week's episode, Wayne Richard, kudos for building a massive money empire. If you want to learn how to make money, hit play right now. You'll get all the secrets you ne...
2023-10-1245 min
Bringing Business to RetailRetail Trends You Need To Know - Michelle SherrierHave you ever jumped on a trend and it didn't sell the way you wanted? Get ready to tune in to this episode with Michelle Sherrier as she shares her insights on the retail industry and how important it is to know your customers. With 45 years of experience in retail, Michelle is a wealth of knowledge and provides valuable tips for both bricks and mortar and eCommerce businesses.
2023-04-281h 00
Bringing Business to RetailEcommerce Profits: Retaining Customers, Outperforming Competitors, And Building Brand Loyalty (With Joshua Chin)My passion is to help independent retailers like YOU to have a profitable retail business – without burning out. Business doesn't have to be all about stress and hard work – you can achieve success and enjoy the journey. In this episode with Ecommerce Profits with Joshua Chin, I shared how I developed the five pillars of retail success that help build a profitable retail brand, and how to outperform competitors with your pricing.
2023-04-1448 min
Bringing Business to RetailMastering The Art Of Fulfillment - Matt Neale and Nick BlattCovid definitely upped the game when it comes to online shopping. And the biggest customer complaint is always around delivery. Good fulfillment solutions not only affect your customers, but they also affect YOU! Great fulfillment solutions can help you save you thousands, through actions like efficient picking and reduced freight costs How to leverage your entire network for delivery, combining distribution centres with stores acting as fulfillment locations and even leveraging fulfillment from suppliers and drop ship providers. In collaboration with the National Online Retailers Association, in this episode of Bringing Business To Ret...
2022-10-1345 min
Bringing Business to RetailAre Your Suppliers Doing This - Masha Titova Would you rather buy from a supplier who makes a lot of effort to send customers your way AND make it easier to sell their products...or one that just takes your money? If your suppliers aren't helping you grow, it might be time to move on and find new ones. Adaptability and profitability go hand in hand as the landscape changes for retailers and ecommerce store owners. So having the most suitable suppliers to help you is more important than ever. In this week's episode, Masha and I discuss not o...
2022-08-2557 min
Bringing Business to RetailHow To Create An In-store Shopping Experience With Your Ecommerce Store - Tim BucciarelliOnline shopping has never been more popular. With its growth, customers are expecting more and more. One important aspect to look at is how can you translate an instore experience to the virtual world of shopping. In this episode, Tim Bucciarelli will be giving us tips on how we can let our customers feel like they are shopping instore but right in the safety of their homes. From the early days on an Apple IIe, to engaging in the nascent internet via AOL, to composing college papers on the first Apple Macintosh model, Tim has...
2022-06-2352 min
Bringing Business to RetailWhat Makes A Good Ecommerce Product Description - Christopher MelottiWhy? Why? Why? Why? Why? Have you tried asking yourselves why 5 times before buying a product? Why do I need this? Why do I want this? Why would it be helpful for me? Why am I attracted to this? Why will I spend my money on this? These are just sample questions that you can ask before purchasing something. And as business owners, sometimes we tend to forget this simple approach. By also asking these questions, we get to understand our customers better and be able to target them with better product descriptions. Christopher Melotti...
2022-06-0952 min
Bringing Business to RetailWhich of your little darlings should you kill off - Michelle KvelloMichelle Kvello has a personal love of driving entrepreneur success because early her career she realized there was a need for founders to have access to good commercial and strategic financial support. Often the health and hygiene compliance work was sorted and they had the clever tax advisors involved, but the missing piece of the puzzle was the partnering support to help the business really grow. She is the founder of Lantern Partners with the vision of being that partner. Since its launch, they have worked with a range of companies, large and small, including traditional retail and ecommerce. Their...
2022-05-2750 min
Bringing Business to RetailHow Optimising This Tiny Part Of Your Website Can Make MillionsThis week's episode comes to you from NORA (the National Online Retailers Association). I'm joined by Paul Erskine, Head of Digital and Data Delivery for Strandbags Australia and Alex Luscombe, Head of Customer Success at Search.io. We don't often get to see behind the scenes of enterprise-level retail businesses and as independent retailers, it's easy to fall into the trap of thinking the big end of town has all the answers. This panel discussion sheds light on the fact that no matter what size your business is, retailers are all going through the same problems. ...
2022-03-301h 06
Bringing Business to RetailWhy Your Shopify Isn't Converting Like It Used To - Anna TillotsonIf you operate your eCommerce store through Shopify it's a given you'll have questions about the rollout of the new Shopify 2.0 upgrade. Do you need it? What will it do? How do you do it? How long will it take? And most importantly will it improve my business? In this episode, I'm joined by Anna Tillotson from Shopify design and build agency, House Of Cart. Together we'll walk you through everything you need to know about upgrading to the new Shopify platform and the enormous benefits it will have for your business. For...
2022-03-2338 min
Bringing Business to RetailHow To Generate Hot Traffic - Chase ClymerWhat happens when you spend your day doing something you love but it just doesn't bring in enough to pay the bills and put food on the table? In this episode, I'm joined by designer and digital marketer, co-founder of Electric Eye Agency and the former bass player from the band City Lights, Chase Clymer. Using his creative experiences Chase has become an expert in helping eCommerce brands scale and grow and market to their dream customers. Join me as we chat about building the perfect marketing funnel based on attraction and conversion and why ignoring...
2022-01-2754 min
Bringing Business to Retail3 Mindset Shifts To Help You Scale - Salena KnightHave you ever lay in bed at night wondering what the difference is between you and those business people who seem to make it look so incredibly effortless? It's easy to let yourself believe they got lucky. Or know something you don't. That they went to a different school. Studied more. Had a raft of investors or a rich benefactor. I want to let you in on a secret. It's got NOTHING to do with luck and EVERYTHING to do with mindset. In this week's episode, I'm sharing the TOP THREE mindset chan...
2021-09-2329 min
Bringing Business to RetailWhy You're Hard-Wired To FailHave you ever wondered why, despite putting so much time and energy into growing your business, you're still not seeing results? On this week's episode of Bringing Business To Retail, we're digging in and getting real on what it is that's really stopping you from growing. Whilst you're there you'll discover the embarrassing secret I just figured out about myself and why fear and control are Enemy #1 for any business owner. After the conversation head over and join the 4-part Retail Breakthrough video series that's happening right now. It's totally FREE to join...
2021-02-1819 min
Bringing Business to RetailWhat Does A Marketing Manager Actually DoSo you're pretty sure you need a Marketing Manager to help you tell the world about your brand. But what does a Marketing Manager actually do, what kind of outcomes can you expect when you bring one into your team (or outsource) and what are they going to need or want from you to ensure they deliver the results you're looking for....? The answers might surprise you! Tune in to this week's episode of Bringing Business To Retail to discover more about the roles others can play in growing your business and increasing...
2021-02-0423 min
Bringing Business to RetailDo you need one of these?2020 showed us how important it is for brick and mortar retailers to diversify into eCommerce in order to survive. But how can you leverage, grow and generate profit through that side of your business without taking yourself away from the part of your business you really love? On this weeks episode, I'm sharing how to choose the right person to bring into your business, what roles they should be handling and how to avoid adding more work to your plate. After the show, join the conversation or simply stay in touch on Facebook and Instagram.
2021-02-0123 min
Bringing Business to RetailLost Your Motivation? Me tooYou've taken a break, created your five year plan, got all inspired and ready to do great things in 2021. You, my friend, are firing on all cylinders. Then you head back to your desk or back to your store and BANG. Nothing. ZERO motivation. All plans out the window. You're back on the treadmill. Me too! On this week's episode I'm sharing how to bust off that damn hamster wheel of hope and give your mojo a kick in the pants. Here's the hot tip - you're going to have to put that 5...
2021-01-2120 min
Bringing Business to RetailTurning Support Tickets Into Sales - Jackie YapNow more than ever before customers are demanding exception levels of customer service from eCommerce brands including; multi-channel communication, real-time order updates, hassle-free returns, relevant recommendations and above all fast personalised service. On this week's episode of Bringing Business To Retail, I'm joined by Jackie Yap from our December podcast partner Gorgias. The helpdesk platform streamlining customer service and turning it into a profit opportunity. After the show, join the conversation or simply stay in touch through Facebook and Instagram. The Bringing Business To Retail Podcast is an independent podcast produced by Salena...
2020-12-2952 minBringing Business to RetailElizabeth Guthrie Interview Salena KnightNow more than ever before customers are demanding exception levels of customer service from eCommerce brands including; multi-channel communication, real-time order updates, hassle-free returns, relevant recommendations and above all fast personalised service. On this week's episode of Bringing Business To Retail, I'm joined by Jackie Yap from our December podcast partner Gorgias. The helpdesk platform streamlining customer service and turning it into a profit opportunity. After the show, join the conversation or simply stay in touch through Facebook and Instagram. The Bringing Business To Retail Podcast is an independent podcast produced by Salena...
2020-12-1656 min
Bringing Business to RetailGet More Sales Between Now & ChristmasFor as long as we can remember physical stores have relied on local footfall to bring in new customers. But with fewer people hitting the shops this is no longer a strategy business owners can rely on; now or moving into the future. To compensate I see retailers running themselves into the ground, throwing money, time and energy into poorly planned marketing activities that simply don't increase the numbers of customers making their way to their physical or online store. Or convert to sales. If you own a retail or e-commerce business and you're ready...
2020-12-1037 min
Bringing Business to RetailStuck For Email Content - Here's My Simple Formula To Get You Unstuck ForeverEmail marketing is both inexpensive and highly effective. With significantly higher returns on investment than social media or print advertising. And the bonus of increased customer loyalty and brand awareness. It's the package that has it all. And yet so many retailers continue to put email marketing in the too hard basket. This week on Bringing Business To Retail I'm sharing my simple formula to help get your email content flowing; from setting the intention of your emails down to the action you want your customers to take when they get to the end.
2020-12-0216 min
Bringing Business to RetailTHESE 5 THINGS ARE STOPPING YOU FROM MAKING 7 FIGURESEver wondered what six, seven and eight figure businesses are doing that you're not? In this episode of Bringing Business To Retail I'm sharing the five things next level business are doing that you too can do in your business, without working harder or hustling more. After the show, join the conversation or simply stay in touch at Facebook or Instagram The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy. This month's episodes are bought to you by our new...
2020-11-1822 min
Bringing Business to RetailHow I Deal With Crushing OverwhelmYou've heard it before "What got you here, is not going to get you there". For the vast majority of retail and eCommerce brand owners, what got you where you are right now is an exceptional ability to lend your hand to anything and everything your business demanded of you. You deserve to celebrate that. But what happens when doing everything leaves you crushingly overwhelmed. Managing a team or staff who stand around doing nothing whilst you still do every tiny task. Or spending the time you could be building and scaling your business doing...
2020-11-1226 min
Bringing Business to RetailHow To Leverage Black Friday/Cyber Monday Without Massive DiscountingWith Black Friday | Cyber Monday just weeks away and Christmas close behind, the next few weeks and months are, for many retailers, brands and businesses, the most crucial trading period of the year. In this episode of Bringing Business To Retail, I'm sharing clever tactics and strategies you can use in your store to leverage these huge promotional opportunities, without resorting to massive discounting. After the show, join the conversation or simply stay in touch at Facebook or Instagram The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight...
2020-11-0519 min
Bringing Business to RetailWhat No One Tells You About DebtUnderstanding how money flows into, through and out of your business is something that makes many business owners extremely uncomfortable. Fearful even. They think if they ignore the balance sheet and there's enough to pay the bills at the end of the month, they can breath easy - even if things constantly feel tight. The reality is a fear of money isn't going to build a saleable profitable asset, which is what you want your business to be (or become). In this episode of Bringing Business To Retail, we're talking money and focusing on what no one...
2020-10-2830 min
Bringing Business to RetailHow Tegan Mel 3x'd Her Revenue In 60 DaysWhat difference would it make to your business if you could add an extra $40K, $50K or even $60K to your turnover this quarter? That's exactly what Tegan Mel, from Soul Quartz has just done. Before you start thinking she must have worked 3x harder or spend 3x more to 3x her turnover. She didn't. In fact, over the past eight weeks, Tegan's worked less than ever before. No magic tricks, no hustling harder, no thousands of dollars ad spend. On this weeks episode, Tegan's sharing how she has made phenomenal growth in her brick...
2020-10-1512 min
Bringing Business to RetailWhat SEO Marketers Don't Want You To Know - Damon BurtonI'm excited to be joined by Damon Burton, SEO expert and Director of SEO National, on this week's episode of Bringing Business To Retail. Busy and pushed for time many retailers fall into the habit of copying product descriptions or content directly from their supplier's websites. Whilst it does the job, it fails to engage both customers and the SEO Gods. What if you could increase the number and quality of the people hitting your website, show up in more searches AND connect with your customers with just a few small changes? Damon generously shares...
2020-10-0939 min
Bringing Business to RetailGrowing 2 Brands To 7 Figures - Lewis FausettSo you've got big dreams to scale your business but you think high six or seven-figure growth is just for brands with big teams, big budgets and way more experience than you have. In this weeks episode, I'm joined by Lewis Fausett, a partner in two successful businesses that have rapidly grown from six to seven figures. Lewis shares > the biggest obstacles faced in achieving successful growth > how to optimise the social media channel that resonates most with your ideal customers > the mindset shifts that help build confidence and control >...
2020-10-0146 min
Bringing Business to RetailAsking What Your Customers Want Is Outdated AdviceMost retail and ecommerce store owners believe their customers know best when it comes to selecting stock. So when it comes time to order new stock or curate their range that's where they turn for advice. Whilst you might get a whole lot of commenters and a bucket load of advice, it doesn't usually translate into sales. And all that idle stock is costing you BIG money. In this episode of Bringing Business To Retail I'm sharing how you can curate a range, that doesn't involve reaching out to your customers for their advice but h...
2020-08-1219 min
Bringing Business to RetailARE BRAND AND BRANDING THE SAME?Most businesses owners have heard the terms brand and branding thrown around but are often unsure of what they mean and how they can leverage both in their business. This episode I'm joined by experienced Brand Strategist, Designer and Copywriter (and our own Creative Director), Elizabeth Guthrie for a light hearted look at how brand and branding work together to provide customers with the perfect experience. We explore what your brand should represent and how you can effectively communicate those things through the visual elements of your business (ie your branding!). After the...
2020-08-0648 min
Bringing Business to Retail4 POPUPS GUARANTEED TO INCREASE CONVERSIONS AND NOT ANNOY YOUR CUSTOMERSThere's nothing more annoying than hitting a great website, only to be bombarded with pop-ups, free-shipping and mailing list sign-up forms. All before you've even had a chance to find out if they're the right store for you. But does that mean you should forgo pop-ups on YOUR website? On this weeks episode I'm sharing why pop-ups are a powerful tool (when used properly) and four that are guaranteed to increase conversions on your site (without pissing people off). After the show, join the conversation or simply stay in touch at Facebook and...
2020-07-3017 min
Bringing Business to RetailPosting On Social Media ISN'T Going To Make You More SalesWhen most retail & ecommerce store owners want to make more money, they focus all their efforts on selling. They post 4 times a day on Instagram, make Tik Tok videos, spend hours tweaking their website, then they start running ads on Facebook. Whilst they might get a small increase in orders their profit needle never seems to move. And still they believe more offers = more sales. If you're not seeing the sales you want, and you're are doing a lot of what I just described then I can't wait to share this episode of Br...
2020-07-2314 min
Bringing Business to RetailThe Faux-E-O Smackdown - Lessons LearnedHave you ever felt you're doing really well, leading your business forward, only to wake up one day and realise you've slipped back into your old habit of doing all the things (even the ones you promised you'd never do again!)? All of a sudden you're the employee again, struggling to find your way off the shop floor (or away from the packing bench) and back into the role of CEO. I know the feeling because it recently happened to me (I swear it's a Covid thing!). In this episode I want to share with...
2020-07-1620 min
Bringing Business to RetailOptimise Your Conversion Rates With These 5 Apps - Elle McCannDo you get a whole lot of traffic to your online store but struggle to get people to buy? On this weeks episode of Bringing Business To Retail I'm digging deep into the top strategies to drive traffic to your eCommerce site AND convert customers once they're there. I'm joined by Shopify Web Designer and Director of Curious Themes, Elle McCann who will help you understand how to optimise your site for repeat customers and the importance of understanding your customer journey. We'll share with you the number one thing to focus on when sending...
2020-07-0936 min
Bringing Business to RetailFrom 7 Figures to 8 - Here Are The StrategiesHave you ever asked yourself what it is those amazingly successful 8-figure retail and eCommerce brands have that you don't? On this weeks episode of Bringing Business To Retail I'm throwing a light on the strategies and tactics those stores leveraged to take themselves from 7-figures to 8-figures and beyond. And here's a hint, you don't have to do ANY of them. After the show, join the conversation or simply stay in touch at Facebook and Instagram. Or join me for my EXCLUSIVE behind the scenes video series where you can discover more about how...
2020-07-0223 min
Bringing Business to RetailBehind The Scenes - Segmenting Your Email ListIf you've been around a while you'll know I talk a lot about providing your customers with relevant, targeted email marketing to help improve their customer experience. Part of producing that content involves segmenting or breaking your contact list up so you can send the right information to the right people at the right time. Many retailers struggle to know exactly what segments to break their lists into and what information to collect from their customers. So in this episode I'm sharing how my team and I recently segmented our own email list; our motivation for doing...
2020-06-1826 min
Bringing Business to RetailDealing With Inventory OversupplyOver the past few months online delivery has surged, with an estimated 300% growth. In many sectors this has lead to massive supply issues. Whilst at the same time, many other retail segments that were locked down with a great deal of inventory stuck in stores are now dealing with a major oversupply. As we speak billions of dollars of stock are being liquidated or moved to short-term warehouse space to free up room for new shipments or new season stock. Far from being a problem for just the big retailers, over supply is a very real threat...
2020-06-1126 min
Bringing Business to RetailFinancial Success Post COVID - Adam LeanFor many retail and eCommerce brands the past few months has seen unexpected benefits. But for many more it's mean financial stress and hardship. In this episode of the Bringing Business To Retail podcast I'm joined by our resident finance expert, Adam Lean. As owner and director of the CFO project Adam is perfectly placed to share how you can build financial resilience into your business and provides simple, easy to implement strategies you can start using today to ensure you stay on top of your biggest financial priorities. After the show, join the conversation...
2020-06-0538 min
Bringing Business to RetailThe New Facebook Shops - Everything You Need To KnowLast week Facebook announced the roll out of it's latest product Facebook Shops. A new omni channel shopping experience that will link business to customers and customers to products and services. Facebook Shops undoubtedly will herald the biggest change to the online retail experience we have seen in a very long time. With over 160m small businesses using Facebook and it's associated aps to connect, converse and sell to their customers, this new technology will be a game changer. Whether you're new to eCommerce, thinking about starting an eCommerce store or have an established platform...
2020-05-2919 min
Bringing Business to RetailGrowing Your Business Organically With A Virtual Team - Nathan HirschHave you reached a point in your business where you need more than one (or two or three) people to grow. Maybe you need someone to handle your social media, manage your inventory or put your marketing plan into motion. Perhaps you simply need someone to sort through the thousands of emails in your inbox. In todays episode I'm chatting with Nathan Hirsch former partner of recently acquired freelance recruitment platform Free-Up and now director of Outsource School. Together we explore the benefits of hiring freelances and VAs, how to bring remote staff into your...
2020-05-2145 min
Bringing Business to RetailWhy Average Sucks - Michael BernoffYou started your business because you knew there was a better or different way to solve a problem or provide a product. You invested everything in to growing that business; nurturing it, carrying it, making it all look effortless and easy. And then one day you wake up and it's not enough any more. You've hit a plateaux. You want more. Then what? On this weeks episode I'm super excited to be joined by Michael Bernoff, speaker and author of Average Sucks. We work through the steps you need to take to move what you...
2020-05-1436 min
Bringing Business to RetailA Better Way To Send PackagesYou've worked hard to build an eco friendly, socially aware or sustainable brand and then at the end of the process you find yourself sending your goods in a horrible old plastic courier satchels. I'm so excited to be joined this week by Rebecca and Kate from New Zealand based business the Better Packaging Company. Despite only two years in business these girls are rocking the establishment with an extensive range of 100% home compostable, AS Certified, plant based packaging products specifically designed for retail and ecommerce businesses. This is the guilt free alternative to mountains...
2020-05-0732 min
Bringing Business to RetailStarting out on Amazon - Stephen SomersYou've heard the whispers about selling on Amazon, but is it really the golden opportunity it's made out to be? I put this question and many more to Stephen Sommers, online educator and expert on all things Amazon around the globe. Join me as we unravel crazy statistics (like of the 14% of shopping that's done online 50% of those purchases are made through Amazon and the 100,000 new employees Amazon is hiring). And we explore the nuts and bolts of using Amazon as a platform to entry into an online market place or as an additional distribution...
2020-04-221h 00
Bringing Business to RetailVirtual Coffee With Inside Retail Editor - Jo-Anne Hui MillerThere's a lot of bleak out there in the world at the moment. So I'm bringing you a spot of positivity! This week on Bringing Business To Retail I catch up for a virtual coffee with my friend and editor of Inside Retail Magazine, Jo-Anne Hui Miller. Join us for a good old chin wag about where consumer behaviour is at right now, where it's headed post 2020, what buying and shopping habits consumers are going to pick up during their time in isolation (what will stay and what will go). Like a good coffee date, we go...
2020-04-1646 min
Bringing Business to RetailRetail & Ecommerce Stats That You Can't Afford To IgnoreAre you a stats person or a sick your head in the sand type? Overwhelmingly most retailers tell me analysing statistics regularly gets put in the too hard basket. But can you afford to just stick your head in the sand, when it comes to the health of your business? In this episode I'm sharing why statistics are so important to the future of your store and defining the five stats you can't ignore, if you want to grow your business. After the show, join the conversation or simply stay in touch on...
2020-04-0834 min
Bringing Business to RetailImplementing Applied Creativity To Your Retail Business - Alita Harvey-RodriguezLive from Inside Retail, I'm joined by Alita Harvey-Rodrigeuz, founder and General Manager of one of Australia's leading Digital Marketing Training Agencies, MI Academy. In this weeks episode we're exploring Applied Creativity and the enormous impact it can have on your business, how you can implement creative new ideas in ways your customers engage with (and in ways that convert), how to use dynamic content to personalise your customer interactions and the importance of segmenting your email list so you can apply creative concepts to the right people. After the show, join the conversation or...
2020-04-0228 min
Bringing Business to RetailUnleashing Your Inner Leader - Julie MathersNow, more than ever, independent business owners need to step up (or step into) the role of CEO in their business. It's time to take control. But taking on a leadership role in your own business is challenging even at the best of times. Last month I heard Julie Mathers, CEO of the worlds largest Vegan eCommerce store Flora and Fauna, speak at Inside Retail Live. I came away from our time together motivated and empowered by her passion for purpose driven business and the leadership role she has carved out for herself. At short...
2020-03-1944 min
Bringing Business to RetailHow Coronavirus Will Impact Your Retail Or Ecommerce BusinessCovid-19 is already impacting the supply chains of some of the worlds largest businesses, which is understandably making retailers nervous. Is your business equipped to navigate this period of change and uncertainty? In this episode of Bringing Business To Retail, I'm sharing how independent retailers can work to find proactive solutions to the economic and social impacts of the Coronavirus, before crisis point hits. After the show, join the conversation or simply stay in touch at https://www.facebook.com/thesalenaknight/ and https://www.instagram.com/thesalenaknight/ The Bringing Business To Retail Podcast is...
2020-03-1228 min
Bringing Business to RetailTakeaways From Inside Retail LiveInside Retail Live 2020 didn't fail to live up the being the leading retail and eCommerce think tank in Australia and New Zealand. On this week's episode I'm sharing my Top Take Aways from the conference with thoughts and ideas from enterprise level retailers, global eCommerce superstars, tech and product developers and thought leaders, with a focus on how we can work together to build a robust and prosperous future for retail. After the show, join the conversation or simply stay in touch at https://www.facebook.com/thesalenaknight/ and https://www.instagram.com/thesalenaknight/ The Bringing...
2020-03-0529 min
Bringing Business to RetailCollaboration And The Second Hand Economy - Yasmin GrigaliunasLive from Inside Retail 2020; Yasmin Grigaliunas shares her experiences running a business with passion and purpose at the core of everything they do. In 2013 Yasmin and her husband Leigh started Worlds Biggest Garage Sale. What was intended to be a one off event where they would sell dormant, unused goods, to raise money for charity, has grown over the last five years to raise more than $314k for charity benefactors and divert over3.3million kilograms of unused goods going to landfill. Thanks to our friends at Inside Retail Live for permission to record this session.
2020-02-2742 min
Bringing Business to Retail6 Ways To Optimize Retargeting For Retail & Ecommerce StoresIn this, the third part of my series on Retargeting, I share my top tips so you can build an effective marketing strategy for your retail or eCommerce store that re-attracts customers and entices them to buy from you, exactly when and where they're ready. After the show, join the conversation or simply stay in touch at https://www.facebook.com/thesalenaknight/ or https://www.instagram.com/thesalenaknight/ The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy. This month's feature product is...
2020-02-2023 min
Bringing Business to RetailAn Intro To Retargeting Options For Retail & Ecommerce Store OwnersDid you know 97% of online shoppers aren't ready to buy on their first visit? And at least 50% of in store visitors are simply browsing the first time they come to your store. Re-targeting or re-marketing to those customers is a simple and cost effective way to capture sales from customers who were interested enough to come looking but not quite at the purchase point in their buying journey. On this weeks episode I'm sharing the steps you can take in your eCommerce or retail store to successfully leverage digital technology and increase your turn-over.
2020-02-1422 min
Bringing Business to Retail7 Apps To Supercharge Your Retail/Ecommerce BusinessAs a business owner, you're constantly juggling balls. If you're just starting out, there might be more of those balls to juggle, but as you grow, even though you can delegate and outsource, there are still balls, and even more juggling. So today, I thought I'd share with you the top apps that we use in our business and that my 1:1 clients have had success with. The ones that have helped boost sales, increase engagement, streamline systems, and generally make life easier. For more click here
2020-01-3041 min
Bringing Business to Retail4 Ways To Find Out What Your Customers Are ThinkingUnderstanding your customers; when they shop, how they shop and of course what they want to buy, is a vital component of running a successful retail or ecommerce business. In this episode I'm sharing four COST FREE ways you can discover more about your customers. And the ways you can use that information to drive more traffic to your store, increase your social media presence, create effective SEO and deliver the goods and services your tribe are looking for. For more click here
2020-01-2329 min
Bringing Business to RetailMy Top 5 Podcasts For Retail & Ecommerce Store OwnersIt probably comes as no surprise that I'm an avid listener of podcasts, right? So I thought I'd share with you my top 6 podcasts that I listen to all the time, that are perfect for you, the independent retail & ecommerce store owner. I through in some strategy, some marketing and even a little bit of woowoo, for those of you who are happy to think (and operate) outside of the box. I hope you enjoy them! Click here to find out more details
2020-01-0223 min
Bringing Business to RetailHow Premium Brands Can Participate in Black Friday/Cyber Monday Without Ruining Their Brand - Salena KnightGot a premium brand and wondering if that excludes you from Black Friday / Cyber Monday? With over 86% of US and UK retailers taking part in the largest sales events of the year and retailers realising an average 500% increase in traffic to their store - you'd be well placed to considering enticing customers to your store. When it comes to premium brands, most retailers don't want to be seen to be cheapening their brand by giving discounts - and fair enough too. In this episode I share with you how you can create promotional opportunities that cashes in...
2019-10-2416 min
Bringing Business to RetailInstagram - What's Working Right Now - David DundasIn the lead up to the holiday season I'm joined by David Dundas, director of social media agency Hello Convo and creator of Instagram hashtag app Tribe List. Together we explore how Instagrams sophisticated algorithms rely on the power of hashtags and unique content that resonates with your customers. Join us to discover the power of Instagram TV, hashtags, influencers and the much anticipated roll out of Instagram Shopping to grow your retail or ecommerce business. For more click here
2019-10-1747 min
Bringing Business to RetailThe Dark Secret Haunting Retail & Ecommerce Store ownersStarting a retail or e-commerce business often unleashes a whole raft of secrets you wish you knew before you went into business. None seems to hit quite as hard as discovering working for yourself can be a very isolating and lonely experience. As humans we're hard wired to connect with other people - even if we actually really like our own company. But sometimes that's easier said than done. Today I'm throwing some light on one of the dark secrets haunting retailers and getting serious about how you can find business and personal connections that...
2019-09-0526 min
Bringing Business to Retail5 Ways To Get Customers Without Spending A Cent - Salena KnightIt's a retail catch 22. You know if you could just get more customers in the door or drive more traffic to your e-commerce site, you'd make more money. But how do you attract those elusive new customers when you don't have a whole lot of money to splash around on customer acquisition? In this episode I'm going to let you in on my 5 most popular strategies for getting new customers into your store, without spending a cent. And not just any old "give me your stuff and see ya' later" customers. We're talking the kind of customers...
2019-06-2924 min
Bringing Business to RetailHow To Optimise Your Ecommerce Site For More Sales - Kurt ElsterI love talking to industry experts, picking their brains on your behalf for their hot tips and the kind of know-how you have to pay crazy town dollars to get as a consulting client. Kurt Elster from Ethercycle just went very close to the top of my Most Enjoyable list! Kurt is a Senior Ecommerce Consultant who helps Shopify merchants (like Jay Leno's Garage) uncover hidden profits in their websites. He very kindly took time away from his own show; The Unofficial Shopify Podcast, to chat to me on the Bringing Business to Retail Podcast...
2019-06-0638 min
Bringing Business to RetailShould I Give Up Or Go All In? - Salena KnightWhen you start a business, you can manage most things. Bust as your business grows, it's easy to crumble under the pressure of wearing all the hats. It's a question that I'm sure many of you have asked yourself over time, maybe many times a day even. So if you're struggling, whether it's with your business or your home, your health or your mindset, this episode is for you. For more click here
2019-05-3132 min
Bringing Business to RetailHow To Take Time Off Without Losing Sales - Salena KnightGetting away is important for you, your staff AND your business. But what if the idea of taking a holiday fills you with equal parts desire and dread? How do you take a holiday without losing money or momentum? Do you close your store or not? Start gathering your travel brochures and thinking about your capsule wardrobe. This week on the Bringing Business to Retail Podcast, I'm sharing my top tips to get your business vacation ready. For more click here
2019-05-1629 min
Bringing Business to RetailHow To Conquer Social Media Without Burning Out – Salena KnightThis week I had an email from a listener who wanted to know how the heck she can keep on top of her social media when there always seem to be hundreds of other jobs to do AND an actual business to run. Hands in the air if you feel like keeping on top of your socials is like a full time job? Pretty much all of you right. Well I thought it might be useful to share with you some of the tips I gave Katie about how you can conquer social media, WITHOUT...
2019-05-0921 min
Bringing Business to RetailLife Lessons Learned from Kirsten Bell, Kathryn Hahn & Mila Kunis - Salena KnightGo on! You know you want to know what in the heck I could possibly have learned from the kitsch filled, angst ridden, girl power themed Bad Moms movie! Listen in as I share the top three things I took away from my recent night in front of the TV. Join me for this super fun episode and bring a few laughs to your day! For more click here
2019-05-0219 min
Bringing Business to RetailHow To Become A Household Name - Selena Soo Selena Soo is a publicity and marketing strategist helping business experts, authors, and coaches go from "hidden gem" to admired industry leader. She has worked with some of the biggest names in the business, including; Marie Forleo, Danielle LaPorte, Pat Flynn and Laura Belgray. In this short episode Salena talks to me about how retailers can move from simply selling a product or being an e-commerce brand to being the face of their brand. Selena will show you how to; share your story with your customers how you can create a deep connection with your audience why being the person wh...
2019-04-1705 min
Bringing Business to RetailMailchimp Scraps Shopify Integration - So What Do You Use Instead?If you use Mailchimp and Shopify, you would have received this message in the last couple of days. Chances are, 1 of 2 things happened. You didn't actually open the email, so you're not really sure what the fuss is about. You opened the email, thought hmm, I probably need to look into that or You thought holy crap-balls, THIS IS BAD And the winner is…… number 3! Not that I want to tell you what opinion you should have, but the truth is – if you weren't thinking number 3, or some version of it, then y...
2019-03-2526 min
Bringing Business to RetailEffective Ecommerce Marketing To Millenials - Brendan SweeneyAustralia's largest global retailer Cotton On Group, known for fast-fashion, on embracing ecommerce, sustainability, and the power of connecting with the next generation… Brendan Sweeney, General Manager of Ecommerce for Cotton On Group (an Australian retail chain, known for its fast-fashion clothing for men, women, teenagers and children) joins Pavan Bahl and guest host Salena Knight (retail strategist, and host of the "Bringing Business to Retail" podcast), on location in Sydney, Australia at Online Retailer City and Nora Network, for a conversation presented by Fluent Commerce. In this episode: Cotton On Group's seven retailer br...
2018-12-1145 min
Bringing Business to RetailHow Free Is Really Holding You Back - Salena KnightI've got a question for you. How many free things have you downloaded, watched or subscribed to in the last 6 weeks? If you're anything like me, the answer could be anywhere from a half dozen, to a hundred. Between the podcasts I listen to every day, the facebook lives, the free downloads and free trials, I would estimate I probably consume free stuff at a rate of around a 10-20 items a week. When I recently got an email that a software trial that I had subscribed to was coming to an end...
2018-11-1321 min
Bringing Business to RetailCharles Palleschi - How To Make Dropshipping Work For Your StoreThe best inventions are born of necessity. When Charles Palleschi purchased a site that sold popcorn, popcorn kernels, and popcorn related accessories ecommerce business, he quickly realised that he needed to scale and parts of his business. That need inspired Charles to create Spark Shipping, the leading dropship software which automates millions upon millions of orders for eCommerce and retail entrepreneurs every month. 00:02 Salena: Hey there, and welcome to this week's episode of the bringing business to retail podcast. The best inventions are born of necessity. When Charles Palleschi purchased a store that sells popcorn, of all t...
2018-02-2051 min
Bringing Business to RetailHow To Increase Sales In The Retail Business - Salena KnightOn today's show, I am the guest of Petra Jones. Today you will learn: how I processed myself out from my business how I became a retail business strategist major mistakes I see retailers do understanding who you are selling to how to identify your ideal client Listen here
2017-09-2648 minBringing Business to RetailMy Favourite Apps of 2016 - Salena KnightThis is the last episode in 2016. and I hope you had a wonderful year, together with all people you love. In this episode, I will try to let you know more about apps of 2016 that are really awesome. For more click here
2016-12-2630 minBringing Business to Retail8 Common Mistakes Retailers Make (And How To Avoid Them) Part 1 - Salena KnightWe all make mistakes but in this episode, you will see the 8 mistakes retailers make. In this episode you will learn: Why you can't do everything by yourself Why employees need to be a part of your brand, not just regular workers How much training processes are important when you hire someone How to plan your stock strategy For more click here
2016-11-1428 minBringing Business to Retail5 things you shouldn't pay for when your new to business What you will learn in this episode: Are you new in your business? Learn few tips from Salena about how to spend your money Advertising, why should you spend money on that if you are new in business? How to get people know your product or your brand How to get your customers to come back How to expect your return on investments Listen at: https://salenaknight.com/podcast/58
2016-07-1130 minBringing Business to RetailThe Importance of Accepting Set-Backs In Business - Salena KnightWhat you will learn in this episode: How Set-Backs can actually become success How ego is big thing for your business How exactly did something not turning out, turn into success Listen traumatic Sal's story which marked the last 12 years for her More at: https://salenaknight.com/podcast/bbtr57-the-importance-of-accepting-set-backs-in-business-salena-knight
2016-07-0422 minBringing Business to RetailThe Importance of On-boarding Your Customers - Salena KnightWhat you will learn in this episode: Learn about strategy so that your potential customers become regular customers Let your customer know that you are going to be sending him an email You should have a goal in your business
2016-03-1518 minBringing Business to Retail14 Resources You Should Be Using In Your Retail Business - Salena KnightIn this episode you will learn which tools you should use in your business
2016-03-0835 minBringing Business to RetailWhy You'Re Not Getting Stuff Done, And How To Change That - Salena KnightWhat you will learn in this episode: Can sickness be a reason to stop your plans? How to get stuff done Meet Amanda 4 tactics to getting stuff done
2016-01-1921 minBringing Business to RetailThe 5 Step Process On How To Plan Your 2016 - Salena KnightWhat you will learn in this episode: In this episode, Salena want to walk you though just how sheI planned for 2016. In 5 steps you will learn how to create great plan for yourself and your business You may have heard of nominating a word, or a phrase for the year Step 2, is reflection. List out what went well, what didn't, what you could have changed to improve your self, your business, your family and social life.
2016-01-0520 minBringing Business to RetailThe One Thing You Need To Do In 2016 To Grow Your Business - Salena KnightWhat you will learn in this episode: This is the last episode of Bringing Business to Retail podcast in 2015 year How Salena made a decision to write a book
2015-12-2824 min2015-12-211h 04Bringing Business to RetailWho Is Salena KnightThis week, Salena let's you know a little bit more about herself, by answering questions that listeners have sent in. Find out: What made Salena move from horticulture to retail Why she opened her stores If she still has her stores Whether she likes travelling Successes and experiences she learned from having retail stores
2015-10-2641 minBringing Business to RetailAcademy Award Winner Greg Van Borssum Talks About Pushing Through Barriers Grow your retail business and blitz your competition by learning business strategies from outside the retail industry. Whether your just thinking about opening a boutique, or if you already have a successful retail store, Salena Knight will introduce you to business strategies not normally found in the retail environment.
2015-01-2339 minBringing Business to RetailDan Norris Talks About The RollerCoaster Ride of SuccessGrow your retail business and blitz your competition by learning business strategies from outside the retail industry. Whether your just thinking about opening a boutique, or if you already have a successful retail store, Salena Knight will introduce you to business strategies not normally found in the retail environment.
2015-01-2051 minBringing Business to RetailBringing Business To Retail - What It's All AboutGrow your retail business and blitz your competition by learning business strategies from outside the retail industry. Whether your just thinking about opening a boutique, or if you already have a successful retail store, Salena Knight will introduce you to business strategies not normally found in the retail environment.
2015-01-1906 min