Shows
The Business of TalentIs 2025 the Year Creators Earn More Than TV & Legacy Media?Jordan and Sam delve into Publicis's recent $150 million acquisition of Captivate, an influencer marketing company known for its extensive creator network and advancements in affiliate marketing technology. Their discussion highlights the shifting landscape of ad spending, as revenue increasingly moves from traditional formats to user-generated content platforms, accelerating the growth of the creator economy. They also examine strategic moves by major brands, such as MLB, which signal a broader trend of investments in this space. Additionally, the conversation explores how traditional media can stay competitive by collaborating directly with individual creators, reflecting on the opportunities and challenges this evolution...
2025-06-2023 minThe Business of TalentRyan Coogler’s Game-Changing Sinners Studio Deal ExplainedSam and Jordan discuss the significant deal that filmmaker Ryan Coogler has secured for his new movie, 'Sinners.' The deal includes highly unusual points such as final cut rights, first dollar gross, and ownership rights reverting to Coogler after 25 years. These terms represent a monumental shift in power dynamics for filmmakers, especially for those from marginalized communities. They also delve into historical precedents, highlighting similar deals by directors like Christopher Nolan and Tyler Perry, and discuss the broader implications for the future of filmmaking and creative ownership in Hollywood.00:00 Introduction00:20 Casual Catch-Up and Setting the Scene
2025-05-0220 minThe Business of TalentThe Creator Economy’s Next Frontier: Ownership & InfrastructureIn this episode of the Business of Talent Podcast, hosts Jordan and Sam explore innovative ways to monetize content and support creators. They dive into the recent developments surrounding Cam Newton's new creator studio in Atlanta and its potential impact on underrepresented voices. The episode also covers Fixated securing $13 million to enhance creator monetization and management, and India's $1 billion commitment to boost its creator economy. Tune in to understand the evolving landscape of media, talent, and entertainment, and how these changes are redefining business strategies.00:57 Cam Newton's New Creator Studio08:38 Fixated's $13 Million...
2025-03-2518 minThe Business of TalentThe Influencer Marketing Playbook Behind the World's Biggest BrandsIn this episode of the Business of Talent Podcast, hosts Jordan and Sam are joined by special guest Isabel Li, a seasoned expert in influencer marketing and social strategy. Isabel has led successful campaigns for brands like Spotify, Netflix, HBO Max, and Target. The conversation dives into the key aspects of running impactful influencer marketing campaigns, setting strategic goals, and the importance of aligning creative content with influencers' authentic styles. Isabel also shares insights into selecting the right creators, avoiding common mistakes, and maximizing ROI. The episode offers a holistic view of influencer marketing, blending business objectives with creative...
2025-03-1836 minThe Business of TalentAre Celebrity Brands A Bubble or Here to Stay?In this episode of the Business Talent Podcast, hosts Jordan and Sam discuss the rise of talent-led brands and their potential long-term viability. They explore market shifts driven by technological advancements that have made it easier to create content and build audiences. Highlighting successful ventures like Logan Paul and KSI's Prime and Kim Kardashian's Skims, alongside flops like Travis Scott's Cacti, they analyze key factors for success in this space. The conversation delves into the importance of product market fit, reducing key man risk, and long-term business fundamentals, while also weighing if this trend represents a sustainable business model...
2025-03-1228 minThe Business of TalentWhy Traditional Media Is Buying Up Creator CompaniesIn this episode of the Business of Talent Podcast, hosts Jordan and Sam delve into the latest trends and significant investments in the media and talent sectors. They discuss Fox Corporation's acquisition of Red Seat Ventures, Publicis Groupe's strategic purchase of BR Media Group, and Carlyle's noteworthy investment in Entertainment 360. The conversation explores the implications of these moves for creators, traditional media companies, and the shifting dynamics of content consumption. They emphasize the importance of creating and owning intellectual property in the evolving marketplace and tease exciting updates for their own ventures.00:00 Introduction and...
2025-03-0525 minThe Business of TalentWhy Creators Got $200M+ in Funding Last WeekIn this episode of the Business of Talent Podcast, hosts Jordan and Sam dive into the evolving landscape of the creator economy, emphasizing the growing significance of niche content creators and creator-led businesses. They discuss Slow Ventures' $60 million fund aimed at investing in niche creators, touching on the challenges and opportunities presented by algorithm-driven platforms and creator burnout. The episode also analyzes key insights from Patreon's State of Create report and celebrates MrBeast's groundbreaking success with his unscripted show on Amazon Prime Video, setting a new paradigm for creators in traditional media.01:00 Trends in the Creator Economy01:32 Slow Ventures...
2025-02-2517 minThe Business of Talent11 Shocking Stats About the Future of the Creator EconomyIn this episode of the Business of Talent Podcast, hosts Sam Hysell and Jordan Williams dive into 11 surprising statistics about the creator economy. They discuss the rapid growth projections for the industry, the increasing influence of brand collaborations, and the evolving landscape for content creators. They highlight key insights such as the rise of creator-led brands, the dominance of short-form videos, and the varied categories of creators. They also touch on the potential for a middle class of creators and the significance of authentic endorsements. This episode provides a data-driven look at the current state and future trends of...
2025-02-1828 minThe Business of TalentThis Platform is Redefining Creator x Brand PartnershipsIn this episode of the Business of Talent Podcast, hosts Sam and Jordan are joined by Tiffany Kelly, the founder and CEO of Curastory. They discuss the transformative impact of NIL (Name, Image, Likeness) for student-athletes, the future of influencer media, and how creators can better monetize their content.
Tiffany shares her journey from being a sports analytics associate at ESPN to creating Curastory, a platform enabling creators to monetize across their social profiles. The episode’s news segment also covers Chamath Paliapatiya's investment in Mr. Beast and the NFL's new program granting former players access to off...
2025-02-0456 minThe Business of TalentCaleb Simpson’s Journey to 13M+ FollowersIn the first episode of the Business of Talent Podcast, hosts Jordan and Sam are joined by special guest Caleb Simpson. Caleb is widely recognized as the 'apartment guy' with over 13M followers across TikTok, Instagram, and YouTube. Caleb shares insights from his journey from a tennis trainer to a viral content creator, discussing the nuances of working with brands, leveraging different platforms, and the importance of maintaining authenticity. The episode also covers trending news such as TikTok's ban, Instagram and Substack’s incentive programs for creators, and the role of podcasts and democratized med...
2025-01-281h 00
The Business of TalentMusic Business Podcast Season 2???We’re back! Join Sam Hysell & Jordan Chude Williams as they return after a hiatus with a special announcement… The Music Business Podcast is coming back with Season 2, The Business of Talent.Catch up with the hosts as they reflect on what’s happened in the past couple of years and dive into what’s coming with Season 2. Get ready for weekly episodes, which include guest interviews and news segments focused on how talent, media and the creator economy are redefining how businesses are built and scaled.00:00 Introduction and Podcast...
2025-01-2526 min
The Business of TalentUsing the Blog Era to Win in 2021 with Co-Founder of Closed Sessions Alexander FruchterOn this episode of the Music Business Podcast, we invite Alexander Fruchter aka DJ RTC. Born and raised in Chicago's Hyde Park neighborhood, he has been a mainstay in Chicago’s Hip Hop community as a DJ, journalist, and label owner for close to 20 years. Fruchter is the founder of the significant underground Hip Hop blog rubyhornet, an accomplished DJ, and an Associate Professor of Instruction at Columbia College Chicago. Fruchter is the founder of the indie Hip Hop label, Closed Sessions, and was recognized by the Chicago Tribune as a “Chicagoan of the Year” in 2016. He is a gradua...
2021-08-1354 min
The Business of TalentProviding Day One Support to Songwriters with VP, Creative, at BMI New York, Samantha CoxThis week we talked with Vice President, Creative, BMI New York, Samantha Cox. Samantha is responsible for overseeing the Pop, Rock and Indie team based in BMI’s New York office. She is also responsible for scouting and signing new songwriters and publishers, and maintaining relationships with existing BMI affiliates worldwide. Cox has additionally launched several successful programs including, BMI’s Speed Dating for Songwriters®, BMI Pick of the Month, the Annual BMI Acoustic Brunch at the South by Southwest (SXSW) Festival.It was great to hear about her climb to her current role...
2021-07-2342 min
The Business of TalentTrapital: Jonnyshipes on Cinematic Music Group, Indie Hip-Hop, and Building the Supreme for MusicEPISODE SWAP TIME! This week, we are switching episodes with Dan Runcie's 'Trapital' Podcast. The episode with Jonnyshipes discusses establishing Cinematic, indie label deals, and how a label brands itself. Alongside this, it's a great example of how to manage personal branding and branding for businesses.Find out more info on Trapital Podcast here:https://trapital.co/pod/Leave a review and join us in our discord via our Patreon at https://musicbusinesspodcast.com/community to discuss the episode with Sam, Jordan, and the Music Business Podcast community...
2021-07-0146 min
The Business of TalentBuilding Robust Marketing Campaigns with VP Digital & Creative at EMPIRE Moody JonesThis week, we sat down with Moody Jones, SVP of Digital and Creative at EMPIRE. He has gained majority of his experience in the music and lifestyle industry where he has been able to work with some of today’s top artists such as Tyga, Iggy Azalea, XXXtentacion, Carnage, Snoop Dogg and many more. Leave a review and join us in our discord via our Patreon at https://musicbusinesspodcast.com/community to discuss the episode with Sam, Jordan, and the Music Business Podcast community. Follow us on IG at @musicbusinesspodcast for additional content and clips from thi...
2021-06-2434 min
The Business of TalentBuilding a Culture of Growth & Performance with Niko Ivanov, Partner & Head of Accounts at NOX MediaOn this episode, we’re really excited to have Niko Ivanov, a Partner & the Head of Accounts at NOX Media. Outside of NOX, Niko also manages Chad Tepper and Gaddo. He’s a close friend and business partner of our co-host Sam Hysell and in this episode Niko dives into frameworks he’s used to help artists grow and prosper through content and digital marketing. Beyond diving into marketing principles, Niko also speaks to various tactics he’s used to create a high performance culture internally at NOX, as well as stay calm and collected in the face of so many...
2021-06-1850 min
The Business of TalentRewind: How Crypto & NFT’s Will Decentralize the Music Industry with Cooper Turley, Crypto Strategist at AudiusTo celebrate Sam starting 'nft now', a web3 digital media company on a mission to empower the creators of culture through freshly minted NFT news, curation and analysis, we're re-publishing an episode with Cooper Turley. Cooper Turley is the Head of Crypto Strategy at Audius, an emerging streaming platform. He sits at the intersection of the music industry and the exciting developments in the world of blockchain and crypto currency. He's helped numerous artists launch projects and monetize by selling digital collectables. We'll explore how blockchain and crypto may impact the music industry, and how you c...
2021-06-1046 min
The Business of TalentBuilding a Multi-Tier Music Company with Chrysallis Blue Raincoat Group CEO Jeremy LascellesIn this week’s episode, we spoke with Jeremy Lascelles, CEO of Chrysallis Blue Raincoat Group. Blue Raincoat Music is an artist management company, music publishing company and record label, founded in 2014 by Jeremy Lascelles and Robin Millar. In 2016 the company launched a new publishing arm and bought Chrysalis Records, one of the leading British independent labels. Chrysalis Records then re-launched as a frontline label in February 2020, marking a return to releasing new music for the first time in over two decades. In 2019 Blue Raincoat Music forged a partnership with New York based independent music company Reservoir Media, and Bl...
2021-06-0344 min
The Business of TalentDiscovering & Breaking Talent and Why Atlanta Can’t Be Overlooked with Authentic Empire Music Group CEO BoommanThis week, we talked with Authentic Empire Music Group CEO, Boomman. AEMG is home to artists such as Euro, G.A., Geezy Escobar, Foogiano, and many more. In 2017, Boomman partnered up and consulted for The Lights Global who is known for the Juju on that Beat and signing global sensation Lil Pump.In the show, we talk about starting and building AEMG, what he considers when signing a new artist, what has made him so successful, and the importance of mentorship within business and music.Leave a review and join us in our...
2021-05-2745 min
The Business of TalentBuilding an Agency from 0 to 40 Employees in Under 3 Years with Creed Media Co-Founders Tim Collins & Hugo LePrinceThis week, we sat down with Tim Collins and Hugo LePrince from Creed Media. In the last 3 years (since 2018) they have grown Creed from 0-40 employees and they talk us through strategies and mindsets that massively helped them in the process of achieving this. In one of the most entertaining episodes of Music Business Podcast, we discuss the journey of Creed, how they acquire clients and invaluable growth tips for independent artists through TikTok.Leave a review and join us in our discord via our Patreon at https://musicbusinesspodcast.com/community to discuss the episode with...
2021-05-2054 min
The Business of TalentGlobal A&R and Artist Development with Jean-Sebastien Permal, Director of A&R for Sony Music Continental Europe and AfricaToday on the Music Business Podcast we invited Jean-Sebastien Permal the Director of A&R for Sony Music Continental Europe and Africa. In 2017 Jean Sebastian joined Sony Music Germany’s label, Four Music, before broadening his A&R role for all Sony Music labels across Europe and Africa in 2018. Over the past two years, Permal has worked closely with Sony Music’s labels on a variety of artist projects in the region, all while supporting Sony Music Continental Europe and Africa’s A&R executives.In this episode we discuss As an A&R, what does yo...
2021-04-2937 min
The Business of TalentGuapdad 4000 & Yung Pinch’s manager Sam Lancaster on Artist Development & How Production Companies Differentiate Themselves Today on the Music Business Podcast, we sat down with Sam Lancaster of Twnshp Management, manager for Yung Pinch, Guapdad 4000, James Delgado, and Quail P.In the episode, we discuss discovering Guapdad 4000 and his rapid growth, how Sam leverages his production company to bring artists into the fold, how production companies differentiate themselves between management and labels, and more. Leave a review and join us in our discord via our Patreon at https://musicbusinesspodcast.com/community to discuss the episode with Sam, Jordan, and the Music Business Podcast community. Follow us on IG at...
2021-03-1836 min
The Business of TalentToro y Moi & Death Cab for Cuties Manager Jordan Kurland on Longevity, Growth & Impact in MusicOn this episode of the Music Business Podcast, we invite Jordan Kurland, Founding Partner of Brilliant Corners Artist Management. Jordan has built a decorated career working with artists including Death Cab for Cutie, Postal Service, Toro Y Moi, Best Coast, and more. On today’s episode, we dive into the best way to approach and get to know a manager, keys to a long term partnership between a manager and an artist, how to decide when’s the right time to sign to a label, how Jordan incorporates his passion for politics into his career, and more...
2021-03-1156 min
The Business of TalentCultivating an Original Sound for the Mainstream with LuckyMe Co-Founder, Dominic FlanniganOn this week’s episode of the Music Business Podcast, Jordan interviews the Co-Founder of UK-based record label, LuckyMe. LuckyMe’s roster includes Cashmere Cat, Hudson Mohawke, TNGHT, Jacques Green, Baauer, who was nominated for Best Dance/Electronic album at the 2021 Grammys, and more. In the episode, we discuss finding Hudson Mohawke, what drives LuckyMe’s discovery process, how the label is structured, Baauer’s Grammys campaign, and more. Whether you’re thinking about starting a label, want to be discovered by one, or want to upgrade a current label, this episode will provide valuable insights for you. It...
2020-12-3157 min
The Business of TalentSecuring the Brand Bag with Head of Brand Partnerships at The FADER, Shauna AlexanderOn this weeks episode we invited the Head of Brand Partnerships at The FADER, Shauna Alexander. The Fader is a music and culture editorial magazine and online platform that is known for its ear-to-the-ground trend casting content to find the next names in music. In her free time, Shauna can be found thinking about the intersection of music and technology (and the future of music experiences), photographing and attending concerts (when it's safe to do so!) or riding horses in show jumping competitions. Super excited to be partnering with Vydia to bring you this episode of...
2020-09-1048 min
The Business of TalentTrippie Redd’s Manager on Hitting Billboard #1 with Charlene Bryant, Founder of Riveter ManagementToday on the Music Business Podcast we invite Founder of Riveter Management and Trippie Redd’s Manager Charlene Bryant. Charlene Bryant was formerly a Digital Account Manager for Sony/RCA Inspiration, who recently ventured out to start her own artist management company, Riveter Management Inc. She is passionate about helping artists and her company motto is to treat every client like a VIP.Super excited to be partnering with Vydia to bring you this episode of the podcast. If you’re a label, manager, or artist, or even YouTube creator looking for a premiere distribution partner, head...
2020-09-0356 min
The Business of TalentUnlocking New Revenue Streams and Pivoting During the Pandemic with Lewis Kunstler, Managing Partner at 2 + 2 ManagementToday on the Music Business Podcast we invite Managing Partner at 2 + 2 Management, Lewis Kunstler. 2 + 2 Management has an incredible roster including Zeds Dead, Tokimonsta, Seth Troxler, Machinedrum, Nosaj Thing, Soul Clap, Holly and many more.In this episode we discuss the focus of 2+2 since the pandemic and how people can learn how to shift their business model.Super excited to be partnering with Vydia to bring you this episode of the podcast. If you’re a label, manager, or artist, or even YouTube creator looking for a premiere distribution partner, head to vydia.com/mbp...
2020-08-2745 min
The Business of TalentThe Evolution of Electronic Music and Building a Legendary Label with Matt Black from Coldcut and Founder of Ninja TuneToday on the Music Business Podcast we invite, Matt Black a British DJ and one half of music duo Coldcut along with Jonathan More. These two would go on to found the legendary label Ninja Tune, which has released records with the likes of Run the Jewels, Bonobo, Peggy Gou, and Ross From Friends. Matt is also the founder of the music production and live performance app Jammpro.net. In this episode we discuss how records such as Autumn leaves, Seven Minutes of Madness / Eric B & Rakim remix, all picked up steam and grew into cl...
2020-08-201h 02
The Business of TalentHow to Grow Your Social Media Profiles & Fanbase with NOX Founding Partner, Sam HysellIn this episode we present another host chats recording. This time Jordan Williams interviews co-host and NOX Co-Founder/CEO, Sam Hysell. NOX helps musicians, entrepreneurs and brands document their stories, get them in front of the right people, and inspire action. To learn more, visit https://www.wearenox.co/In this episode we discuss the most important things to focus on when trying to build a fanbase as an emerging artist. As well as how can you ensure you have a strong rollout to help drive streams around your upcoming release.Blog Post: 8 TH...
2020-08-1343 min
The Business of TalentUsing Data & Analytics to Inform Your Streaming Strategy with Chartmetric Chief Commercial Officer Chaz JenkinsToday on the Music Business Podcast, we invite Chief Commercial Officer at Chartmetric, Chaz Jenkins. Prior to joining Chartmetric, Chaz founded Grammy Award-winning label LSO Live, an artist management company, and was VP of International Marketing at Universal Music Group. In this episode, Chad discusses the concept of Trigger cities - cities off the beaten path with a very high density of DSP users likely to share your music. As outlined in the “Trigger Cities” blog post, DSP algorithms take note of trigger cities and weigh success in them more heavily than traditional markets, helping burgeoning artis...
2020-08-0657 min
The Business of TalentLeading Marketing Strategies for Steve Aoki, Sofi Tukker, Black Coffee and more with Ultra Records Marketing Director Bina FrondaToday on the Music Business Podcast, we invite the Marketing Director for Ultra Records Bina Fronda. She is responsible for overseeing marketing strategies and partnerships for Ultra Music artists including Steve Aoki, Kygo, Sofi Tukker, MK, Deorro, Benny Benassi, The Magician and more.In this episode Bina speaks to how the marketing and the digital landscape continues to evolve and where you should put your focus for the artists you’re working with. Bina also speaks to the decisions and mentality that lead her to becoming the director of marketing at the world's largest EDM label.
2020-07-3043 min
The Business of TalentEmpowering the Next Generation of Music Industry Executives with Founder & CEO of Vydia Roy LaMannaToday on the Music Business Podcast, we invite the Founder & CEO of Vydia Roy LaManna. Vydia provides the digital infrastructure for audio and video distribution, content protection, rights management, advanced payments, and data tracking from one easy-to-use platform. With us, Rory speaks to his entrepreneurial journey in growing Vydia to the 60-person team it is today as well as how he supports up and coming label heads and managers through the platform. By constantly evolving the value proposition the platform provides, he ensures that managers and labels are given the tools to empower and support them t...
2020-07-2351 min
The Business of TalentNavigating Distribution, Publishing, and Record Label Deals with Entertainment Lawyer Karl FowlkesToday on the Music Business Podcast, we invite Entertainment Lawyer and Founder of The Fowlkes Firm, Karl Fowlkes. As an entertainment lawyer Karl has vast experience negotiating touring, record label, publishing, merchandise and management agreements. Some of Karl’s clients have included Blxst, 645ar, Section 8 and many more. In this episode Karl speaks to when an artist should consider hiring an entertainment lawyer along with the various deal points to keep an eye on when signing a distribution, publication or record label deal. He also dives into the various types of royalties and song ownership structures that...
2020-07-1645 min
The Business of TalentBuilding the Harvard Business Review of Hip-Hop with Trapital Founder, Dan RuncieToday on the Music Business Podcast, we invite Dan Runcie, the founder of Trapital. Trapital is a media company that covers hip-hop business and strategy and assesses the deals, companies, and artists that shape the culture. Trapital's audience includes thousands of music executives, media moguls, and venture capitalists.On this week’s episode, we discuss macro trends in the music industry, including alternative label models, the shift of media influence in breaking artists, the impact of hip-hop culture on pop culture and the Black Lives Matter movement, and more. Learn more about Trapital at trapital.co....
2020-07-091h 01
The Business of TalentPowering the World’s Biggest Live Streams with Push Live Executive Producer Devin DeHavenToday on the Music Business Podcast, we invite Devin DeHaven, Executive Producer at Push Live. PUSH is a cloud-based video production, editing and distribution platform designed for live stream management, real-time content editing, instant social publishing, and content management. They are responsible for producing some of the world's biggest live streams with entities including Insomniac, Beatport, Digital Mirage, Diplo and more. With us Devin outlines how you as an artist or music industry professional can approach live stream strategies, be it distribution, marketing, monetization, and how to create intriguing content. As always, feel fre...
2020-07-0250 min
The Business of TalentBuilding Leverage as Independent Artists with Head of Artist Marketing at United Masters Dave MelhadoToday on the Music Business Podcast, we invite the Head of Artist Marketing at United Masters, Dave Melhado. UnitedMasters is a music distribution platform that also offers artists unique brand partnership opportunities with organizations including the NBA. Prior to joining United Master Dave was Director of Marketing at Roc Nation. He’s also worked closely with developing and promoting the careers of NLE Choppa, Gunna, Young Nudy and more.In this episode we cover how United Masters works as a distribution platform and what resources and information it offers to assist artists in building and maximizing th...
2020-06-2545 min
The Business of Talent4x Grammy Winning Producer/Engineer Anthony Kilhoffer on Making Hits with Kanye, Travis Scott and MoreToday on the Music Business Podcast, we invite hip hop record producer, songwriter engineer, and 1st Gen label co-founder, Anthony Kilhoffer. He’s is best known for his collaborations with Kanye West, Travis Scott, Kid Cudi, and Rick Ross. For his contributions to records with these notable artists, Anthony has won a total of four Grammys. In this episode Anthony goes over the nuances of mixing and mastering hits. Along with breaking down the beat structure and some keys he keeps in mind when adjusting arraignments of a great song. We also dive into what he’s lear...
2020-06-1858 min
The Business of TalentSecuring Editorial Playlist Placements with Head of Digital Strategy at Terrorbird, Jenny KaufmanToday on the Music Business Podcast, we invite the Head of Digital Strategy at Terrorbird, Jenny Kaufman. Since 2006, Terrorbird has carved out a niche as a premiere player in the music marketing world. Their full service offering includes sync licensing, publishing, publicity, radio promotion services and digital. With us, Jenny outlines the steps and strategies that go into successfully pitching DSP’s on placing songs on their playlists. We also discuss how playlist placements can provide significant momentum to an artist’s career, including being the catalyst for record deals. Check out https://terror...
2020-06-111h 00
The Business of TalentCreating Groundbreaking Multimedia Experiences with Offline Projects Partners Adrian Yu & Jonathon AlcindorToday on the Music Business Podcast, we invite Offline Projects partners Adrian Yu and Jonathon Alcindor. Offline Projects is a creative studio that offers services in creative direction, branding, experiential, live, film and digital. Clients they’ve worked with include Goldlink, 88rising, Top Dawg Entertainment, Rae Sremmurd, Flatbush Zombies, Alexander Wang and many more. In this episode we discuss their process for coming up with widley innovative concepts in the live event space and then what goes into bringing those to life. They also speak to what ways they are adapting these experiences into the virtual spac...
2020-06-041h 05
The Business of TalentDominating TikTok for Musicians with Creed Media Co-Founder Timothy CollinsToday on the Music Business Podcast, we invite Creed Media co-founder Timothy Collins. Creed Media is a full-service creative digital media Entertainment agency that prides itself on being innovative and early adopters to attention based strategies and platforms. With that said over the past year they’ve become dominant players in executing Tiktok influencer marketing campaigns for record labels and artists. Their services include direction, campaign management, content strategy, content creation, media distribution, social media channel optimization, and social media management.In this episode Tim lays down the groundwork as to how you can go about ru...
2020-05-281h 05
The Business of TalentBoosting Streams with Digital Ads with Head of Music at ToneDen Henry ParkerToday on the Music Business Podcast, we invite the Head of Music at ToneDen, Henry Parker Reyes. Toneden is an automated social marketing that gives artists the power to reach and sell to the right audiences. Parker leads initiatives for artist managers, artists and record label marketing strategies and use of the ToneDen platform. He also manages artists Madeaux, Halogen, Popeska, and Paraleven.With us Parker gets very tactical as to how you can set up effective marketing campaigns to drive more streams. When speaking to this he also dives into what factors play into getting p...
2020-05-2146 minThe Business of TalentProducing J. Cole’s Dreamville and Travis Scott’s Astroworld Festivals with Claire Bogle, Co-Founder of ScoreMoreToday on the Music Business Podcast, we invite ScoreMore Co-Founder Claire Bogle. Alongside Co-Founder Sascha Stone Guttfreund, ScoreMore quickly became a premiere promotion and booking agency, securing acts including J. Cole, Kendrick Lamar, and Wiz Khalifa for their first shows in Texas. In tandem with the success of these artists, ScoreMore would level up to put on their own music festival JMBLYA, along with J. Cole's Dreamville Music Festival, and Travis Scott’s ASTROWORLD festival.With us, Claire discusses how she got started in live show production and what goes into creating these unique experiences for ar...
2020-05-1400 min
The Business of TalentGoing Triple Platinum & Building a Dominant Mgmt & Marketing Team with Cinematic Music Group’s Hovain Hylton & Chris HercheToday on the Music Business Podcast, we invite President of Management at Cinematic Music Group Hovain Hylton and Chief Marketing Officer Chris Herche. Hovain and Chris have decades of experience between the two, and join Sam and Jordan to discuss their careers, how they joined Cinematic, their relationship with Founder Jonny Shipes, breaking Flipp Dinero’s “Leave Me Alone”, which peaked at #1 on Urban Radio and #20 on the Billboard 200, and Luh Kel’s first single ever becoming a platinum record. For aspiring and current industry professionals, Hovain discusses his style of management and what makes a great man...
2020-05-071h 02
The Business of TalentBreaking 6LACK & Summer Walker with Head of Marketing at LVRN, Sean Famoso On this episode of the Music Business Podcast, we invite Love Renaissance (aka LVRN) Co-Founder and Head of Marketing and Brand Partnerships, Sean Famoso. Starting as a party promoter in Atlanta, Famoso found his way into music via his role as A&R at Ludacris’ Disturbing The Peace publishing arm before connecting with the other co-founders of LVRN in 2012. LVRN serves as a record label, management company, and provides creative services to a roster that includes 6LACK, Summer Walker, Boogie, and more. In this episode, we discuss the development of LVRN, how they met and chose the...
2020-04-301h 00
The Business of TalentConstructing Film, TV, and Premium Content for Artists with Senior VP of Creative Content and Development at Republic Records, Chris BlackwellIn this episode, we sit down with Chris Blackwell, the Senior VP of Creative Content and Development at Republic Records. In this role, Chris is responsible for pitching and creative development of original content to feature Republic's roster in film, television and premium platform projects. This roster includes Drake, Taylor Swift, Kid Cudi, Shawn Medes and many more. Outside of working with veteran artists, Chris places an emphasis on the unique opportunity that lies in creating compelling stories for emerging artists combined with the budget and distribution power from major digital, streaming and broadcast networks. While s...
2020-04-2356 min
The Business of TalentDeveloping a Superstar, Label, & Management team with Wiz Khalifa's Manager and Taylor Gang Ent Co-Founder Will DzombakIn this episode, we sit down with entrepreneur, manager, and Grammy-nominated producer Will Dzombak. Will is best known for being Wiz Khalifa’s longtime manager and co-founder of label and management company Taylor Gang Entertainment (Ty Dolla $ign, Juicy J, Chevy Woods, TM88, and more). In addition to Taylor Gang Ent, Will additionally runs management company The William Gerard Group (Wiz Khalifa, Stan Sono, Chelsea & Cole DeBoer, and Alexander King).In this episode, we discuss Will’s journey from the beginning of his relationship with Wiz, to running the empire he does today. Throughout, we additionally disc...
2020-04-1655 min
The Business of TalentNavigating the Music Business during Quarantine with Cherie HuIn this episode, we sit down with our first repeat guest on the podcast, Cherie Hu. Cherie is an an experienced music industry analytics, freelance writer and owner of the independent media ecosystem Water & Music. Cherie’s expertise in the music industry lies at the intersection of music and tech, of which she provides insight and updates via her newsletter and podcast. Outside of her own media properties, she’s been freelanced to write for publications including, Billboard, Forbes, Music Business Worldwide, Rolling Stone, and many more.In this episode we discuss how her workflow has chan...
2020-04-0952 min
The Business of TalentGenius’s Rob Markman on Creating Timeless Content & StoriesIn this episode of the podcast we sit down with Rob Markman, the VP of Content Strategy at Genius. There's no doubt Genius has positioned itself as one of the most relevant media companies in the hip-hop space. This stemmed from the success of their culturally moving content series including Verified, Deconstructed and the talk show Mark hosts, Behind the Record. Outside of interviewing artists and curating content for Genius, Mark is building a career as a rapper and recently released a new track, "Good Friday".In this episode, we discuss the changing landscape of editorial...
2020-04-021h 00
The Business of TalentBuilding a Digital First Record Label with Chillhop Founder Bas Van LeeuwenIn this episode of the podcast we sit down with Bas van Leeuwen Founder CEO at Chillhop Music, the leading platform and label in lofi hip hop and jazzy hip hop. Bas started this endeavor with a blog that quickly turned into a thriving Youtube and Playlist curation channels. While doing so Bas created close ties with artists in the scene and eventually decided to build out a record label.In this episode we discuss…What were the key elements of growing a Youtube and playlist curation channelsThe advantage of owning distribution ch...
2020-03-2651 min
The Business of TalentGaryVee’s Artist Relations & Music Strategy Lead, Mike Boyd, on Networking, Providing Value and Diversifying Your CareerIn this episode of the podcast we sit down with Mike Boyd, Artist Relations Manager and Music Strategist for Gary Vaynerchuck and Vaynermedia. Having developed a progressive ear in music Boyd has played a vital role in bringing the biggest names in the industry into the Vaynermedia office to chop it up with Garyvee. Boyd’s role also involves brokering partnerships between artists and Vaynermedia's extensive list of clients. For the past six years he's also been a co-manager for Atlanta based producer Richie Souf. In this episode we discuss…Brokering Brand Deals...
2020-03-191h 14
The Business of TalentBuilding A Team and Nurturing Creative Workflow with Yeasayer’s Anand WilderIn this episode of the podcast, we sit down with Anand Wilder, founding member of Brooklyn-based experimental rock band Yeasayer. Formed in 2006, after a long run of critically acclaimed music and world tours, the band decided to call it quits at the end of 2019. In this episode we discuss…The group’s formationHow to build your team and internally nurture your relationshipsAchieving longevity as a bandBuilding a creative synergy between bandmatesAs always never hesitate to leave a review or reach out to @musicbusinesspodcast Instagram with any feedback or id...
2020-03-121h 02
The Business of TalentDeveloping GIPHY into an Industry Standard with Director of Partnerships Danny ChangIn this episode of the podcast, we sit down with Director of Partnerships at GIPHY Danny Chang. In his role Danny works with the biggest entertainment and technical partners to bring the world's most popular GIFs to the 700 million people who see a GIF every single day. Prior to GIPHY Danny was a mobile developer evangelist at tumblr and digital advertising manager at The Orchard. In this episode we discuss…- Creative executions using Gifs in Music campaigns- Building relationships with top music labels, management, publicists, and digital agencies.- D...
2020-03-0549 min
The Business of TalentBuilding Massive Traction in Asia with East Goes Global founder Andrew SpalterIn this episode of the podcast, we sit down with Andrew Spalter Founder of East Goes Global, the premier social media management company creating, managing, and developing client’s digital presence in the Chinese Market. Andrew has worked with the likes of Will Smith, Carly Rae Jepsen, DJ Snake, Yungblud and Clairo to help them tap into an audience of millions. In this episode we discuss… What are general marketing principles he applies to building a fanbase in Asia What are a few key differences between the Chinese market and the American market?What do...
2020-03-0356 min
The Business of TalentThe Marketing Strategies Behind Travis Scott, Future, Mariah Carey and more with Lisa Kasha, VP of Integrated Marketing at Epic RecordsIn this episode of the podcast, we sit down with Lisa Kasha Vice President of Integrated Marketing and Digital at Epic Records. Lisa is a savvy, accomplished digital marketing executive with extensive experience overseeing digital project management, partner development, account management, and marketing management at Epic Records. Lisa lead digital for Travis Scott’s album ASTROWORLD which was the 2nd highest debut album in 2018 on the Billboard 200 chart. She has also worked on campaigns for notable artists including Michael Jackson, Mariah Carey, Camila Cabello, Sara Bareilles, Meghan Trainor, Fifth Harmony, Zara Larsson, and more In thi...
2020-02-2054 min
The Business of TalentHow to Promote your Music and Grow a Fanbase with Red Light Management Marketing and Product Manager, Justin De MarcoIn this episode of the podcast, we sit down with Justin De Marco the Marketing and Product manager at Red Light Management. Justin is a part of an in house marketing team that offers content and digital marketing services to their amazing. Red Light Management is one of the world’s most dominant management companies. Their roster includes notable acts including Dave Matthews Band, ODESZA, Duke Dumont, Lionel Richie and many more.In this episode we discuss…Creating content to build a fan base vs content to sell tickets and streams How to st...
2020-02-1359 minThe Business of TalentDiplo’s Head of Digital Strategy and Benchmob Founder Jahan Karimaghayi on Winning the InternetIn this episode of the podcast, we sit down with Jahan Karimaghayi, Founder at Benchmob. Benchmob offers digital and creative strategy to management teams, brands and artists including Diplo, Major Lazer, Flume, Dillon Francis and more. Jahan and his team have been involved in campaigns such as the infamous Diplo hacking the Jonas Brothers Instagram account as a part of the release of their single Lonely. In this episode we discuss…Creating cultural moments online Building a social strategy to grow your audience onlineBuilding a database where you can di...
2020-02-0600 min
The Business of TalentBuilding a Successful Management Team and Record Label with EQT Co-Founder Henny YegezuIn this episode of the podcast, we sit down with Henny Yegezu, co-founder of EQT and EQT Recordings. Henny’s career in the music industry began as a promoter in the DMV area. This included putting on shows in the D.C. area that were first time market plays for artists like Mac Miller, Big Sean, Curren$y and more, dating back to 2010. After developing a concert promotion brand in the market, he developed a relationship with artists in the local scene. Consequently, he opened a studio, which became a hub for artists like Kali Uchis, GoldLink and others to...
2020-01-301h 04
The Business of TalentSoundCloud Events & Activations Manager Evan Bethea on Building CommunityIn this episode of the podcast we sit down with Evan Bethea Events & Activations Manager at SoundCloud. Evan has an extensive career in all things digital marketing, content and live event activations. Evan ventured into the agency world as a Digital Marketing Coordinator at Sean “Diddy” Combs’ Blue Flame Agency. During his time working for Puff, Evan was influential in growing the Ciroc brand, from managing the website, to media relations for product launches and running community management. Evan then went on to hold roles at notable agencies including Geometry Global and Gary Vaynerchuk’s, VaynerMedia, where he and co-host...
2020-01-2345 min
The Business of TalentBreaking Talent with Andrew Keller, Founder of We Few GroupIn this episode of the podcast we sit down with We Few Group founder Andrew Keller. We Few Group manages Rence, Samica, and Kings while also working on brand partnership ventures. This came after an extensive career at a few notable major labels. Beginning with a 13 year run starting all the way from a high school A&R scout internship position with Columbia records. During this time he was a part of a part of signing and managing artists including, Dillion Francis, Krewella, St lucia and more. He then went on to become the Senior VP A&R at U...
2020-01-161h 01
The Business of TalentCreating Content that Wins with NOX Co-Founder/Creative Director, Matthew LigottiIn this episode of the podcast we sit down with NOX Media co-founder Matthew Ligotti. Born and raised in New York, Matt has been creating dynamic visual content for over a decade. Starting with music videos, he received millions of views on his work. He expanded into the commercial space working with brands such as Budweiser, GE and Sour Patch Kids. He formerly worked as the Sr. Videographer for Gary Vaynerchuk’s agency, VaynerMedia, traveling the world creating content for multiple clients and leading a team of videographers. Following Vayner, he co-founded his own digital marketing agency with our ve...
2020-01-091h 01
The Business of TalentChampioning Artist and DJ Dreams with Black Coffee, BLOND:ISH and Virgil Abloh’s Music Manager Lionel MarcianoIn this episode, we sit down with Lionel Marciano, artist manager for Black Coffee, Virgil Abloh, Blondish, and a variety of other House DJs. Lionel started his career in the music industry as a talent buyer, promoter, sound engineer, agent, label owner and a record digger. Today he is walking us through his journey and sharing with us his soul and a bit of his craft and vision. In this episode we discuss... -The value of artists who take the time to have clear visualizations of their dreams and the role ma...
2019-12-191h 12
The Business of TalentCreating an Emotional Connection with Fans ft. Nate Auerbach, Partner at Versus CreativeIn this episode we sit down with Nate Auerbach partner at Versus Creative, a marketing strategy firm that specializes in digital and social strategy, content partnerships, and experiential marketing. Nate and the firm work with clients from artists, music festivals, technology platforms and brands including. Coachella, Stagecoach, Tyler The Creator's Camp Flog Gnaw, Vampire Weekend and the George Harrison estate. Nate started in the industry as a tour manager before transitioning into a marketing manager at MySpace at the height of its relevance in the industry. In this episode we discuss…How to a...
2019-12-1253 min
The Business of TalentHost Chat #3: Breaking into the Music Industry and Building Out our Community AMAHost Chat 3: Breaking into the Music Industry and building out our community In this episode we bring you another installment of our host chat series. In this series co-hosts Sam Hysell and Jordan Williams chat about current events in the music industry and answer questions from listeners. In this episode we discuss…Why we decided to create the Music Business PodcastWhat's the most rewarding part of our careers in the music industryHow to get taken seriously when starting your career Who are our dream guests for the podcastWhether it's more...
2019-12-0524 min
Music Business PodcastHost Chat #3: Breaking into the Music Industry and Building Out Our CommunityHost Chat 3: Breaking into the Music Industry and building out our community In this episode we bring you another installment of our host chat series. In this series co-hosts Sam Hysell and Jordan Williams chat about current events in the music industry and answer questions from listeners. In this episode we discuss…Why we decided to create the Music Business PodcastWhat's the most rewarding part of our careers in the music industryHow to get taken seriously when starting your career Who are our dream guests for the podcastWhether it's more...
2019-12-0524 min
The Business of TalentUnlocking Revenue Beyond Streaming & Touring with Alix Kram, Warner Music Group VP/Head of Global Retail & Licensing/Consumer ProductsIn this episode, we sit down with Alix Kram the VP/Head of Global Retail & Licensing/Consumer Products at Warner Music Group. She has developed and implemented global consumer products, branding, marketing, partnership collaboration, and retail strategies for WEA's portfolio of 360 artists such as the Grateful Dead, Wiz Khalifa, Logic, Twenty One Pilots, The Monkees, Frank Sinatra, Blake Shelton, and art collectives such as Family Dog. In this episode we discuss…Her process for identifying opportunities that align best for an artist and their community When artists should consider tapping into a prod...
2019-11-2853 minMusic Business PodcastBrand Consulting, Talent Management and Venture Investing with Grey Space Group Co-Founder Jordan SternIn this episode, we sit down with Grey Space Group Co-Founder Jordan Stern. GSP is an entertainment media company focused on brand consulting, talent management and venture investing, with the goal of stimulating and contributing to popular culture. GSP has worked on projects with notable artists and producers including Juice Wrld, DaBaby, and Murda Beatz. Prior to co-founding this venture, Jordan developed an expansive understanding of the Music Industry during a five-year grind with none other than industry mogul, P Diddy. Jordan joined Sean “Diddy” Combs’ management team where he was influential in managing “Diddy” while growing earnings, analyzing investment...
2019-11-141h 09
The Business of TalentDisrupting Culture with Talent, Brands and Diddy with Jordan Stern, Co-Founder Grey Space GroupIn this episode, we sit down with Grey Space Group Co-Founder Jordan Stern. GSG is an entertainment media company focused on brand consulting, talent management and venture investing, with the goal of stimulating and contributing to popular culture. GSG has worked on projects with notable artists and producers including Juice Wrld, DaBaby, and Murda Beatz. Prior to co-founding this venture, Jordan developed an expansive understanding of the Music Industry during a five-year grind with none other than industry mogul, P Diddy. Jordan joined Sean “Diddy” Combs’ management team where he was influential in managing “Diddy” while growing earnings, analyzing investment...
2019-11-141h 06Music Business PodcastAchieving Longevity in the Music Industry with Jason JordanIn this episode, we sit down with industry veteran Jason Jordan. Jason’s career started at the age of 12 years old co-founding the legendary hardcore and punk rock label Watermark Records and his own boutique music publishing company. Earthprogram Music. Over the course of 30 years his career has ranged from, A&R Director at Columbia Record, VP A&R Hollywood Records/Disney Music Group, President of Imagem Music Publishing, and in 2016 Republic Records/Universal Music Group as Senior Vice President A&R. Today Jason co-manages Palm JUKE ROSS, manages the daily operations of earthprogram, and consults for a variety of...
2019-10-311h 03
The Business of TalentAchieving Longevity in the Music Industry with Jason JordanIn this episode, we sit down with industry veteran Jason Jordan. Jason’s career started at the age of 12 years old co-founding the legendary hardcore and punk rock label Watermark Records and his own boutique music publishing company. Earthprogram Music. Over the course of 30 years his career has ranged from, A&R Director at Columbia Record, VP A&R Hollywood Records/Disney Music Group, President of Imagem Music Publishing, and in 2016 Republic Records/Universal Music Group as Senior Vice President A&R. Today Jason co-manages Palm JUKE ROSS, manages the daily operations of earthprogram, and consults for a variety of...
2019-10-311h 03
The Business of TalentInside the Mind of a Talent Buyer with Charles Meyer, LiveStyle Talent BuyerIn this episode, we sit down with Charles Meyer Talent Buyer at LiveStyle. The company is one of the world’s largest music event producers. They produce the events you know and love like Electric Zoo, Friendship, MadeEvent, All My Friends, and many more. Outside of his talent buying responsibilities under stage name Charles Meyer, is also a DJ & producer. In this episode we discuss… What factors go into a talent buyer’s decision to book artists. How artists should approach proactive outreach to promoters. What factors artists and their teams can take into...
2019-10-2453 min
The Business of TalentTikTok Marketing Tactics with Flighthouse CEO Jacob PaceIn this episode, we sit down with FlightHouse CEO Jacob Pace. With original content series Flighthouse has amassed a following of 20 million followers on the growing platform TikTok. TikTok is currently the #1 app in the app store and their growth is not slowing down. In turn, the company has begun working with major labels to run campaigns for artists. Jacob has worked with artists including Austin Brown, Ariana Grande and more. In this episode we discuss…What evidence Jacob points to that shows TikTok is not something artist teams can afford to ove...
2019-10-1851 min
The Business of TalentSelling Tickets at Scale with Electric Zoo & Elrow with Michael Julian, Co-Founder of Seer AssetsIn this episode, we sit down with Michael Julian (MJ), Co-founder of Seer Assets. Seer Assets is the agency behind all branding and marketing of Electric Zoo (one of New York’s biggest electronic music festivals), Elrow, Made Event and a lot more. MJ also played a pivotal role in helping the party brand Elrow, the “most colorful party in the world”, grow into a one of the world’s most profitable party brands with 150 international shows per year. In this episode we discuss… Creating compelling content that drives different audiences to live experie...
2019-10-1046 min
The Business of TalentHow to Get Press & When to Hire a Publicist with Nina Lee from Shore Fire Media PRIn this episode, we sit down with publicist Nina Lee from Shore Fire Media. Nina Lee has more than eight years of experience in the entertainment PR industry. Before Shore Fire, she worked for Press Here Publicity and graduated from New York University's College of the Arts & Science with a double major in Journalism and Linguistics. She’s been a part of crafting press campaigns for artists including, Soulection, Maxwell, Berhana, Masego, and more.In this episode we discuss…When should artists entertain the idea of bringing on a publicistHow Nina goes abou...
2019-10-031h 07
The Business of TalentHost Chat #2: Taking Off on Social Media with Sam Hysell, Co-Founder of NOXIn this episode co-host Sam Hysell dives into social media strategies artists can tap into. Sam is a co-founder and managing partner of NOX Media, a digital marketing company that helps artists take their careers to the next level by quickly growing fanbases online. Prior to launching a music marketing agency, Sam has been helping grow different companies in and out of the music industry for the past 5 years. Most recently, prior to co-founding NOX, Sam was a Brand Strategist at VaynerTalent, a company owned by Gary Vaynerchuk, a true social media OG. Va...
2019-09-261h 02Music Business PodcastDecoding Social Media Content Strategy with Sam HysellIn this episode co-host Sam Hysell dives into social media strategies artists can tap into. Sam is a co-founder and managing partner of NOX Media, a digital marketing company that helps artists take their careers to the next level by quickly growing fanbases online. Prior to launching a music marketing agency, Sam has been helping grow different companies in and out of the music industry for the past 5 years. Most recently, prior to co-founding NOX, Sam was a Brand Strategist at VaynerTalent, a company owned by Gary Vaynerchuk, a true social media OG. Va...
2019-09-261h 02
The Business of TalentNurturing and Capitalizing on Superfans with Kim Kaupe, CEO of The Superfan CompanyIn this episode, we sit down with Kim Kaupe the co-founder and CEO of The Superfan Company, a fan engagement agency focused on creating one-of-a-kind products and programs for entertainers, brands, and celebrities. Since starting the company her all-female team has collaborated with A-list properties such as Katy Perry, KISS, Mac Miller, Shawn Mendes, Jon Bellion, StageCoach, Flatbush Zombies, Paul McCartney and many more. In this episode we discuss…What internal motivation Kim had to provide a more vibrant experience to Superfans. Her understanding of the various degrees of Superfans and what artis...
2019-09-1957 min
The Business of TalentCreating Moments in Radio with George Ofori-Ampad Label Rep at Interscope Records.In this episode, we sit down with George Ofori-Ampadu aka G.O, the East Coast A&R and Label Rep at Interscope Records. At Interscope, G.O specializes in broadcast media relations and radio promotion where he's worked with artists including Kendrick Lamar, SchoolBoy Q, Mike Will, Rae Sremmurd, MGK, K Camp, 6lack, Tory Lanez, Dreezy, Playboi Carti and Ella Mai. In this episode we discuss...The reach and validation that radio still holds today The dynamics of creating moments and relationships with DJ’s and Radio Execs when pursing track placement on b...
2019-09-121h 04
The Business of TalentCurating and Signing Culturally Defining Artists with True Panther Sounds Founder Dean BeinIn this episode, we sit down with Dean Bein founder of the independent record label True Panther Sounds. The label began in 2004 in San Francisco to release a tour-only 7" and eventually moved to New York where it was acquired by Matador Records in 2009. Artists released by the label represent many genres, including notable acts such as Girls, King Krule, Tobias Jesso Jr., Shlohmo, ABRA, Glasser Slowthai and more. Dean is also a part of the curation board for the Warm-Up MOMA PS1 summer party series. In this episode we discuss…What to con...
2019-09-051h 10
The Business of TalentPositioning Yourself for Brand Deals with Jesse Kirshbaum CEO of NUE AgencyIn this episode, we sit down with Jesse Kirshbaum CEO of NUE Agency. Initially, Nue agency was a booking company representing artists including Mike Posner, Chiddy Bang, J.Cole, Big Sean, Logic and more. Five years ago Jesse shifted Nue Agency’s business model to work with brands and technology platforms; Acting as creative strategists that work to leverage the power of music to make deep connections with consumers. In this episode we discuss…His initial experience in the industry working as a booking agent and the lessons he learned while doing so. H...
2019-08-291h 01
The Business of TalentBalancing Business, Music and Life with Gavin ChopsIn this episode, we sit down with Gavin Chops, touring drummer for rising star Chelsea Culter, artist, and co-founder of management company Bear and Owl. Artists signed to his management company include Hazey Eyes, Mike Kota, OTREI AMI, SŸDE, and Ukiyo. Gavin has been able to perform at such legendary venues and festivals as Red Rocks in Colorado and Lollapalooza.In this episode we discuss…What lead to the opportunity to become Chelsea Culter’s drummer and making the decision to leave a job for itThe energy he brings to sets and t...
2019-08-221h 09Music Business PodcastHost Chat #1: Tapping into your Artistry, Audience, and Live PerformancesIn this episode your hosts Sam Hysell and Jordan Williams chop it up on topics that have been on their mind in the industry, strategies for emerging artists, and resources to stay up to date in the industry. In this episode we discuss... Scooter Braun buying Taylor Swift’s catalog of masters Contemplating the pros and cons of remaining independent vs going the label route The journey of finding your own voice, product, and audience How Lil Nas X hacked social to make Old Town Road a mega hit and more Tapping into col...
2019-08-1536 min
The Business of TalentHost Chat #1: Tapping into your Artistry, Audience, and Live PerformancesIn this episode your hosts Sam Hysell and Jordan Williams chop it up on topics that have been on their mind in the industry, strategies for emerging artists, and resources to stay up to date in the industry. In this episode we discuss... Scooter Braun buying Taylor Swift’s catalog of masters Contemplating the pros and cons of remaining independent vs going the label route The journey of finding your own voice, product, and audience How Lil Nas X hacked social to make Old Town Road a mega hit and more Tapping into col...
2019-08-1536 min
The Business of TalentCultivating Foresight and Awareness as an Artist Manager with Ramya VeluryIn this episode we sit down Ramya Velury artist manager at EQT. Ramya is an NYU graduate who studied the interdisciplinary relationship between fashion and music and how it affects global mass consumption. Today Ramya manages personalities across different verticals including Goldlink, artist and model Tommy Genesis, producer & DJ Amrit, and photographer RavieB. In this episode we discuss... The type of commitment made when signing up to become a manager for an artistWhat are some of the hard conversations she’s had to have with artists and how to deal with themHow she...
2019-08-0854 min
The Business of TalentSucceeding as an Independent Artist with Saba’s Manager Rory WebbManaging Saba From The Ground up with Rory Webb.In this episode we sit down with Rory Webb, Manager to hip-hop artist Saba. Saba was recently featured on J. Cole's Revenge of the Dreamers III and had one of the most critically acclaimed albums last year. Rory is generally known in the industry for being an all around smart guy and has propelled Saba's career exponentially since the beginning of their partnership.In this episode we discuss...How he and Saba came to work togetherThe dynamics of co-managing an...
2019-08-0154 min
The Business of TalentGrowing the #1 Hip-hop IG account @Rap to 4.6 million Followers with founder Daniel SnowIn this episode, we sit down with serial entrepreneur Daniel Snow. Dan is the founder of @Rap, the largest Hip-Hop account on Instagram with 4.6 million followers. Dan has also created and sold multiple e-commerce based businesses under the holding company Social Cadre, and consults for e-commerce clients at his company The Snow Agency. In this episode we discuss… How he built up @rap to 4.6M followers and what are the best ways to grow a following on Instagram What are the do’s and don'ts of shoutout campaigns What advice he has for arti...
2019-07-251h 02
The Business of TalentThe Thriving Touring Ecosystem and Channeling Your Inner Entrepreneur with Bandsintown Group Co-Founder Fabrice SergentIn this episode, we sit down with serial entrepreneur Fabrice Sergent who is the co-founder and managing partner of Bandsintown. Bandsintown is one of the leading concert discovery platforms that helps drive 1-2 million people to different events around the world each month and 500k visitors to ticket sales pages on a daily basis. They also have a massive ad network that helps drive awareness around some of the world’s leading brands. In this episode we discuss…The founding story of BIT, the evolution of the product and the vision moving forwa...
2019-07-181h 05
The Business of TalentForecasting the Future of Music and Tech with Cherie HuIn this episode, we sit down with Cherie Hu an experienced music industry analytics, freelance writer, and owner of the independent media ecosystem Water & Music. Cherie’s expertise in the music industry lies at the intersection of music and tech, of which she provides her insight and updates on via her newsletter and podcast. Outside of her own media properties, she’s been freelanced to write for publications including, Billboard, Forbes, Music Business Worldwide, Rolling Stone, and many more. In this episode we discuss… How VR & AR are and will continue to have an impact in the...
2019-07-111h 13
The Business of TalentLeveraging Your Personal Brand for Business with Ashley OutrageousIn this episode we have the pleasure of chatting with Ashley Outrageous. Ashely got her start in the music industry with a successful blog which turned into an opportunity to run digital at TDE. Ashley has now turned her personal brand into a thriving consulting business which includes services around Brand Partnerships, Event Production, Marketing Strategy & Project Management. In this episode we discussHow she started and grew her blogThe resources and mentality she's used over the years to become a successful influencer in musicWhen she was first approached by a publication to become a "...
2019-06-2753 min
The Business of TalentGetting 40 Million Subscribers on Youtube with Andre Benz, Founder of The NationsAndre Benz founded the Youtube curation account Trap Nation which has now amassed 26 million subscribers. It has since expanded to channels and playlists covering multiple genres including Chill Nation, Rap Nation, Bass Nation, R&B Nation, Indie Nation, and upcoming Latin Nation. Andre has also founded a record label Lowly and acts as management for artists including Kloud.In this episode we discussHow he came to start Trap Nation and what it takes to run successful curation channels and playlistsHow to grow on Youtube and the type of content artists should...
2019-06-201h 07
The Business of TalentManaging Masego’s Tour with Levi WilcoxThis week we are pleased to have Levi Wilcox Tour Manager and Lighting Designer for Masago. Levi graduated from Columbia College with a degree in audio production and business management. Levi got his start his doing lighting tech for Somo. Today he's traveling the world with Masego, an artist with a very dope sound and who at this point in his career is touring aggressively.In this episode we discussWhat do tour managers do and whats are the skills that make a great tour managerWhat are some of your biggest challenges when on tour...
2019-06-1346 min
The Business of TalentIt’sTheReal on Building Their Music and Entertainment BrandThis week we are honored to have legendary brothers and duo Jeff and Eric Rosenthal aka It’sTheReal. The two brothers got their start in the music industry with Hip-Hop sketch videos. In 2015 the brothers started their podcast A Waste of Time with ItsTheReal, guests have included the late Mac Miller, Cardi B, Lil Uzi Vert, Wiz Khalifa, Joe Buden and more veterans in the music industry.In this episode we discussHow they got their start in the music and entertainment industry.Their journey on building an audience online through content, wh...
2019-06-061h 00
The Business of TalentBuilding a Personal Brand with Erin Ashley SimonIn this episode, we sit down with Erin A Simon co-host of Grass Routes podcast and mentor at Creative Strategy Bootcamp. On her podcast, she’s hosted Joe Budden, CyHi Da Prynce, Redman and Method Man, and more. Her past experience includes positions at Revolt, Cycle, and the Wall Street Journal’s Sports Section.In this episode we discussHow she comes up with content for her personal brandHow she has built up relationships with influential people in music and entertainmentHow she sees the media landscape shifting in music as more startup entities emergeHow artists shou...
2019-05-301h 00
The Business of TalentFool’s Gold Records Co-Founder Nick Catchdubs on Building a Dominant Independent LabelIn this episode, we sit down with Fool’s Gold co-founder and DJ Nick Catchdubs. Along with co-founder and fellow DJ A-Track the two have made Fool’s Gold into one of the predominant independent indie record labels. The label has been built on a strong creative brand, loyal community and event marketing, with the wildly successful Fool’s Gold Day Off party series. Nick and the label have an impressive track record working with artists including, Kid Cudi, Danny Brown, Duck Sauce, Crocker, Carnage and more.In this episode we discussHow Nick got his st...
2019-05-231h 07
The Business of Talent!llmind on Winning Grammys and Becoming an Elite ProducerIn this episode, we sit down with Ramon Ibanga, Jr., professionally known as !llmind. !llmind is a grammy winning producer who has co-written and produced hip hop, trap, pop, soul, and electronic music with artists such as Kanye West, Drake, J. Cole, Dr. Dre, Ludacris, Logic , Ariana Grande, and others. He’s also a master at creating online influence through his content, and build his business beyond just production with his beat kits and Pass the Aux touring series.In this episode we discuss:What were some of !llminds big breaks and wh...
2019-05-161h 07Music Business PodcastStepping Up Management and Digital Marketing StrategiesIn this episode, we conducted a Q&A from the audience and had your hosts of the Music Business Podcast Jordan Williams of EQT and Sam Hysell of NOX provide their insight from their respective careers. For aspiring managers and artists, Jordan provides his insight into when these two parties should look into establishing a contract amongst themselves and how to approach the opportunity of signing to a label. As a manager, Jordan shares his established organizational strategies that have allowed him to be the most efficient for his artists. Sam then speaks...
2019-05-0243 min
The Business of TalentStepping Up Management and Digital Marketing StrategiesIn this episode, we conducted a Q&A from the audience and had your hosts of the Music Business Podcast Jordan Williams of EQT and Sam Hysell of NOX provide their insight from their respective careers. For aspiring managers and artists, Jordan provides his insight into when these two parties should look into establishing a contract amongst themselves and how to approach the opportunity of signing to a label. As a manager, Jordan shares his established organizational strategies that have allowed him to be the most efficient for his artists. Sam then speaks...
2019-05-0243 min
The Business of TalentMeet Your Hosts: Jordan Williams - Artist Management ConsultantIn this installment of Meet the Hosts, Sam Hysell interviews co-host Jordan Williams.Jordan is a manager and operations manager at EQT, the management company behind Goldlink, Masego, Smino, Berhana and more.In this episode, Jordan talks about how he got his job at EQT and has grown into becoming a manager and operations manager inside a rapidly growing management company that supports multi-platinum artists.If you want to get into the music industry or succeed as an artist or artist manager, then this is an episode you don't want...
2019-02-2837 minMusic Business PodcastMeet Your Hosts: Jordan Williams - Manager and Operations at EQTIn this installment of Meet the Hosts, Sam Hysell interviews co-host Jordan Williams. Jordan is a manager and operations manager at EQT, the management company behind Goldlink, Masego, Smino, Berhana and more. In this episode, Jordan talks about how he got his job at EQT and has grown into becoming a manager and operations manager inside a rapidly growing management company that supports multi-platinum artists. If you want to get into the music industry or succeed as an artist or artist manager, then this is an episode you don't want...
2019-02-2837 minMusic Business PodcastMeet Your Hosts: Sam Hysell - Partner at NOXIn this installment of Meet the Hosts, Jordan Williams interviews co-host Sam Hysell. Sam Hysell is a partner at NOX, a cultural marketing agency that helps artists and brands grow and mobilize communities online. In this episode Sam talks about how he approaches digital marketing for artists and brands, and how he's been able to grow in his career.He also speaks about his time working at VaynerMedia with Gary Vaynerchuk and some of the core takeaways from his experience working at one of the world's leading marketing agencies.
2019-02-2837 min
The Business of TalentMeet Your Hosts: Sam Hysell - Partner at NOXIn this installment of Meet the Hosts, Jordan Williams interviews co-host Sam Hysell. Sam Hysell is a partner at NOX, a cultural marketing agency that helps artists and brands grow and mobilize communities online. In this episode Sam talks about how he approaches digital marketing for artists and brands, and how he's been able to grow in his career.He also speaks about his time working at VaynerMedia with Gary Vaynerchuk and some of the core takeaways from his experience working at one of the world's leading marketing agencies.
2019-02-2837 min