Shows
Why'd You Think You Could Do That?David Keohan – The Man Bringing Ireland’s Lost Stone-Lifting Culture Back to LifeCenturies ago, young men in Celtic villages proved their strength and identity not in gyms but by lifting stones older than memory — rites of passage where pride, community, culture, and strength were one.That tradition vanished… until David Keohan rediscovered it.In this conversation, David reveals how the ancient Irish stones — some untouched for generations — are reawakening national pride, reconnecting people with ancestry, and giving young men and women a pathway back to meaningful challenge.From kettlebell world champion to cultural archaeologist of strength, David’s story shows how one person with a spark of c...
2025-11-261h 09
Built to Sell Built to BuyBuild Your Marketing Machine: Stop Chasing Trends & Start Creating Systems: with Jeff WenbergIf your marketing feels like guesswork — some months booming, others bone-dry — today’s episode will show you exactly what’s missing.Sam sits down with Jeff Wenberg, founder of Offer Evolution and former early-stage team member at Leadpages and Zipify Apps, where he helped scale tech companies by focusing on one core principle: ➡️ Marketing works when your machine worksJeff went from broke musician to building and selling his own SaaS and helping thousands of entrepreneurs create simple, scalable marketing systems that generate predictable revenue. In this actionable and energising conversation, Jeff shares:
2025-11-2538 minBuilt to Sell Built to BuyWhy Communication Is a Strategic Advantage: Joshua AltmanIn this episode, Sam dives deep into the power of communication as a growth driver — not a buzzword. Joshua Altman, former Capitol Hill journalist and now pioneer of the Fractional Chief Communications Officer (CCO) model, explains how smart communication shapes perception, accelerates decisions, builds trust, and connects every part of a business to its strategy. From small-to-mid-size companies to government agencies, Joshua has helped leaders transform messaging from reactive output into an operating system for better decisions. He breaks down:🔑 Key TakeawaysCommunications is strategy Your newsletter, website, and pitch deck aren’t the end...
2025-11-1851 minWhy'd You Think You Could Do That?Pedalling Beyond Borders: Dr Kate Leeming on Purpose-Driven AdventureWhat drives someone to cycle across Africa, through Siberia, over Australia’s wildest tracks, and into the remote corners of the Himalayas — not for glory, but for change?In this episode, Sam Penny sits down with Dr Kate Leeming, global explorer, educator, and the powerhouse behind Breaking the Cycle. With over 100,000 km of cycling expeditions across every continent, Kate shares how she uses extreme endurance journeys to shine a light on poverty, resilience, education, and environmental justice.Together, they dive into:🚴 Kate’s early spark for exploration and sport 🌍 Her most transformative expeditions —...
2025-11-121h 25Built to Sell Built to BuyBen Adkins on Building 7-Figure Marketing Systems that Sell ThemselvesFrom Chiropractic Tables to Digital Empires: Dr Ben Adkins on Building Systems That Sell ThemselvesGuest: Dr Ben Adkins — Founder of Fearless Social and One Hour Influencer Host: Sam Penny Duration: 1h 10mEpisode OverviewDr Ben Adkins went from an overworked chiropractor in a small town to one of the most trusted marketing minds online. When faced with an empty waiting room, he taught himself digital marketing — and within months, filled his clinic beyond capacity. Then he sold it, built Fearless Social, and created One Hour Influencer — a system that he...
2025-11-111h 10Why'd You Think You Could Do That?From Wheelchair to World Record: Liam's Beville's FightWhen Liam Beville was 18, a stolen car mounted a curb in Limerick and crushed both his legs. Doctors told him he’d never walk again.But Liam didn’t just walk — he deadlifted 285 kg to become a Guinness World Record holder, and 310 kg at 75 kg bodyweight to become one of Ireland’s greatest lifters of all time.This episode is about defying prognosis, rewriting identity, and proving that mindset is stronger than muscle.💥 In This EpisodeSam Penny sits down with Irish powerlifter Liam Beville to explore:Growing up in a tough L...
2025-10-221h 26Built to Sell Built to BuyJohn Solleder on Building People, Purpose & Value That LastsIn this episode of Built to Sell | Built to Buy, host Sam Penny sits down with entrepreneur, author, and mentor John Solleder, whose 40-year career has been dedicated to one thing: helping people unlock their potential. From humble beginnings in New Jersey to building international, people-driven enterprises, John has spent decades proving that leadership, discipline, and personal growth are the foundations of lasting business value.Together, Sam and John unpack how to:Build equity by developing people first.Balance personal discipline with business agility.Use technology and AI without losing the human touch.Attract the right...
2025-10-221h 05Why'd You Think You Could Do That?Turn Up Anyway: A Friday Push from John Williamson’s JourneyThis short, punchy episode isn’t a checklist—it’s a rally. Drawing on John Williamson’s story of hitting rock bottom twice and rebuilding with discipline and quiet courage, Sam lays out the mindset that makes weekends count. With echoes from history—Mawson on the ice, Violet Jessop returning to sea, Farnsworth sketching TV from ploughed rows, Hubert Wilkins under polar ice, Jessica Watson one knot at a time—this is the lift you take into Saturday to move your real work forward.What You’ll HearCourage as a calendar entry, not a moodWhy stru...
2025-10-1607 min
Yellow Shelf PodcastWhy’d You Think You Could Do That? #Podcast host Sam PennyWhy’d You Think You Could Do That? Podcast ...Inspiring Podcast About People Who Defy Limits A Podcast About People Who Say YES! to the Impossible Conversations with ordinary people who had an extraordinary belief in themselves - and did something no one saw coming. Why’d You Think You Could Do That? is a podcast hosted by Sam Penny ... episodes explores the bold, bizarre, and often hilarious moments when people took big risks ...sometimes succeeding, sometimes crashing spectacularly. Through candid conversations with guests from all walks of life, Sam dive...
2025-10-1508 minBuilt to Sell Built to BuyCulture Branding: How to Build a Company That Moves 56x Faster — with Nader SafinyaIn this episode of Built to Sell | Built to Buy, host Sam Penny sits down with Nader Safinya, founder of Black Ribbit and creator of the Culture Branding™ methodology — a powerful framework that bridges brand, culture, and leadership to accelerate decision-making and deepen loyalty inside and outside organisations.Over two decades, Nader has worked across continents and industries to help businesses design cultures that live their values, not just print them on a wall. He reveals how aligning core beliefs across employees and customers can make decisions up to 56 times faster, boost retention, and drive measurable growth.
2025-10-151h 03Why'd You Think You Could Do That?From Rock Bottom to Redemption: John Williamson on Bravery, Burnout, and Building AgainThe phone buzzes. It’s the bank. Payroll is due tomorrow and the numbers don’t add up. Most people would call that rock bottom — but for John Williamson, it was just one of many.John built Construct Health into a 40-person physiotherapy and occupational health business, lost it all (twice), and somehow found the strength to start again. Through bankruptcy scares, sleepless nights, and the crushing weight of leadership, he discovered that courage isn’t about climbing mountains — it’s about standing your ground when everything in you wants to quit.In this conversation, Sam and John...
2025-10-151h 08Why'd You Think You Could Do That?When the Numbers Don’t Add Up: John Williamson’s Spark, Struggle & BreakthroughFounder and physio John Williamson built Construct Health to 40 staff, then faced the silent panic of overdrafts, payroll, and responsibility. Instead of quitting, he rebuilt through discipline, breathwork, a rolling 18-month cashflow, a 100 km ultra, and a bout under stadium lights. This short episode guides listeners to name their Spark, confront their Struggle, and claim a Breakthrough by “turning up anyway.”Key MomentsSpark: “I want to build something of my own. I’m going to help people heal.” Launching Construct Health during the GFC; early growth across clinics and mine sites.Struggle: Banking app shock...
2025-10-1306 minWhy'd You Think You Could Do That?Speak the Truth Anyway: Kathy Lette and the Courage to Laugh Through FearIn this week’s Action episode of Why’d You Think You Could Do That?, host Sam Penny takes inspiration from one of the sharpest minds in modern feminism — Kathy Lette — the woman who turned outrage into comedy, sexism into satire, and shame into storytelling.At just 17, Kathy co-wrote Puberty Blues, a book so raw and real it was banned from schools — but instead of backing down, she doubled down, using wit as her weapon and laughter as her form of protest. Across her career, she’s proved that humour can dismantle hypocrisy faster than fury ever could.
2025-10-0905 minWhy'd You Think You Could Do That?Kathy Lette: The Mischievous Feminist Who Turned Outrage into ArtAt just 17, Kathy Lette co-wrote Puberty Blues — a brutally honest, hilarious and taboo-shattering take on Australian surf culture that shocked a nation, scandalised parents, and became a cult classic. Rather than apologising, she leaned in. From Puberty Blues to How to Kill Your Husband, Mad Cows and The Boy Who Fell to Earth, Kathy has made a career out of turning taboo into comedy and pain into punchlines.In this episode, Kathy joins Sam Penny to talk about:How she went from a rebellious teenager to an international bestselling authorWhat Puberty Blues revealed about sexism, shame, an...
2025-10-081h 10Built to Sell Built to BuyCulture That Sells: Chris Dyer on Transparency, Trust & Remote LeadershipWhen it comes to building a business people actually want to buy, it’s not just about profits — it’s about people.In this episode, Chris Dyer, bestselling author, culture consultant and former CEO of PeopleG2, joins Sam Penny to unpack how company culture directly drives performance, profitability and business valuation.Long before remote work became mainstream, Chris built one of America’s most recognised “Best Places to Work,” scaling a fully virtual company through the GFC and eventually selling it — all by putting culture first.From his Seven Pillars of Culture to radical tra...
2025-10-0852 minWhy'd You Think You Could Do That?The Power of Unapologetic Truth: Kathy Lette’s Spark, Struggle & BreakthroughAt seventeen, Kathy Lette lit a fuse that still burns bright today. She co-wrote Puberty Blues — the raw, funny, and confronting book that cracked open a national conversation about sexism, consent, and what it really meant to grow up female in Australia. It was banned. It was criticised. And it changed everything.In this episode, host Sam Penny explores Kathy’s Spark, Struggle, and Breakthrough — how she turned outrage into art, pain into punchlines, and laughter into liberation. From fighting censorship in her teens to redefining modern feminism through wit, Kathy’s story is a masterclass in how hone...
2025-10-0607 minWhy'd You Think You Could Do That?Action: One Small Step Inspired by Lachie SmartAll week we’ve been exploring the story of Lachie Smart, who at just 18 became the youngest person to fly solo around the world. We heard the spark at his kitchen table, the struggles of sponsorship setbacks and near disaster, and the breakthrough that carried him 45,000 km across the globe.But today isn’t about Lachie’s story — it’s about yours.In this Action Friday episode, Sam Penny guides you to take the final step in the Spark → Struggle → Breakthrough → Action arc. You’ll:Reflect on Lachie’s lessons of bravery and persistenceComplete the final sentence...
2025-10-0203 minWhy'd You Think You Could Do That?Lachie Smart: Youngest Pilot to Fly Solo Around the World at 18At just 18 years old, Lachie Smart became the youngest pilot to fly solo around the world — a record-breaking journey of 45,000 kilometres, 24 countries, and 54 days alone in a single-engine plane. But this conversation goes deeper than the headline.In this full interview with Sam Penny on Why’d You Think You Could Do That?, Lachie reveals how an ordinary teenager with no money, no flying background, and no certainty turned a kitchen-table spark into a world record. You’ll hear:The moment at 15 when he first declared, “I’m going to fly around the world”A year of rejection...
2025-10-011h 25Built to Sell Built to BuyBehaviour Drives Money: Hugh Massie on DNA Insights, Leadership, and Building Exponential BusinessesWhat if the way you’re wired is silently driving every financial and business decision you make?In this episode of Built to Sell | Built to Buy, host Sam Penny sits down with Hugh Massie, founder of DNA Behavior International, to explore how our natural behavioural wiring influences money, decision-making, leadership, and ultimately the value of a business.Hugh’s journey from chartered accountant to global entrepreneur reveals why behaviour is the denominator of success. He shares how losing his father at a young age shaped his passion for mentoring boys without fathers, why understanding beha...
2025-10-011h 07Why'd You Think You Could Do That?From Fear to Flight: Spark, Struggle & Breakthrough with Lachie SmartAt just 18 years old, Lachie Smart became the youngest person to fly solo around the world. But the real story isn’t the record he broke — it’s how he faced fear, doubt, and near disaster and still kept moving forward.In this short Spark > Struggle > Breakthrough episode, Sam Penny helps you take Lachie’s lessons and apply them to your own life. You’ll complete three simple but powerful prompts:Spark: “I want to… I am going to…”Struggle: “I am afraid that…”Breakthrough: “Even though I am afraid of… I will… anyway.”By the end, you’ll have your own ma...
2025-09-2903 minWhy'd You Think You Could Do That?Action: Finding Meaning in Failure with Mark AgnewThis week, we’ve walked through the extraordinary journey of Mark Agnew. On Tuesday, we explored his Spark, Struggle, and Breakthrough. On Thursday, you heard the full interview — the humiliations, the storms, the polar bears, and the redemption of becoming the first to kayak the Northwest Passage.Today, it’s about bringing it all together — because stories inspire us, but action transforms us.In this Action episode, I’ll guide you through three practical steps inspired by Mark’s story:Reframe failure — Don’t label it as the end. Call it Act Two of your story...
2025-09-2503 minWhy'd You Think You Could Do That?From “Captain Calamity” to the Northwest Passage: Mark Agnew's Triumph Over FailureEpisode: Mark Agnew — Failure, Resilience, and the Northwest PassageTwice he set out to row the Atlantic. Twice he failed. One attempt ended in humiliation, splashed across newspapers as “Captain Calamity.” The second haunted him for years as he questioned whether he was truly an adventurer at all.But failure didn’t end Mark Agnew’s story. It became the foundation of it.In 2023, after 103 days in the Arctic, Mark and his team became the first to kayak the entire Northwest Passage — one of the last great polar challenges. Along the way, he faced polar...
2025-09-241h 36Why'd You Think You Could Do That?Finding Meaning in FailureTwice he set out to row the Atlantic. Twice he failed. One attempt ended in humiliation, splashed across newspapers as “Captain Calamity.” The other haunted him for years as he questioned whether he was really an adventurer — or just a pretender.But failure didn’t end Mark Agnew’s story. It gave it meaning.In this Spark → Struggle → Breakthrough episode, we break down the pivotal moments in Mark’s journey: the spark that pushed him into adventure, the struggles that almost crushed him, and the breakthrough that redefined what resilience really means.👉 Explore more about Mark at...
2025-09-2206 minWhy'd You Think You Could Do That?Climbing the Impossible: Andrew Lock's Tales of the HimalayasAt 8,000 metres, every breath burns. The wind cuts like knives, avalanches thunder past, and climbers face life-or-death decisions: push for the summit or stop to save a life.Most of us will never stand on Everest, let alone all 14 of the world’s highest peaks without oxygen or Sherpa support. But today’s guest has done exactly that.Andrew Lock is the only Australian to summit all fourteen 8,000-metre mountains. His story is one of resilience, risk, and relentless pursuit of the impossible.In this episode of Why Do You Think You Could Do T...
2025-09-171h 03Built to Sell Built to BuyFrom Rock Bottom to Exit: John Williamson’s Journey with Construct HealthWhat does it take to build a company, nearly lose it twice, and still walk away with a successful exit?In this episode, Sam Penny sits down with John Williamson, founder of Construct Health. John grew his physiotherapy business to 40 staff, faced near-bankruptcy during the mining downturn, and ultimately rebuilt, restructured, and sold his company to a national group. Along the way, he discovered that resilience isn’t just about spreadsheets and strategy — it’s about daily habits, tough conversations, and choosing to keep turning up when everything inside you wants to quit.Whether you’re an ow...
2025-09-151h 09Why'd You Think You Could Do That?Action: One Small Step Toward Your Impossible | Inspired by Aaron LinsdauMaking progress on your dream doesn’t begin with giant leaps. It begins with one undeniable step — the choice to keep chipping away anywayThis week on Why’d You Think You Could Do That? we’ve walked with Aaron Linsdau across the ice of Antarctica:Spark – naming your dream.Struggle – facing the fear that tries to shut you down.Breakthrough – choosing to move forward anyway.Interview – Aaron’s full 82-day journey to the South Pole.And now, it’s Friday. The spotlight shifts from Aaron to you.What You’ll Learn in This EpisodeWhy im...
2025-09-1102 minWhy'd You Think You Could Do That?82 Days Alone: Aaron Linsdau’s Journey to the South PoleMost of us will never see Antarctica. Even fewer will try to cross it. And almost no one will spend longer alone on that frozen continent than today’s guest.In this episode, Sam Penny sits down with Aaron Linsdau, engineer turned polar adventurer, who became the second American to ski solo from the Antarctic coast to the South Pole, setting the record for the longest duration solo South Pole expedition: 82 days.Aaron shares how an ordinary guy from San Diego transformed himself into one of the world’s most resilient explorers. From pulling sleds load...
2025-09-101h 15Why'd You Think You Could Do That?Breakthrough: Choosing to Move Forward AnywayWhat if the very thing holding you back could become the thing that carries you forward?In this Breakthrough episode of Why’d You Think You Could Do That?, host Sam Penny shares how Aaron Linsdau found progress in the middle of Antarctica’s brutal storms, starvation, and hallucinations. His lesson: the mind screams loudest just before progress showsWhat You’ll Learn in This EpisodeWhy the hardest days and darkest moments often sit right on the edge of breakthrough.The truth about fear: it doesn’t vanish — you move forward with it.A simple e...
2025-09-0902 minWhy'd You Think You Could Do That?Struggle: The Voice That Says StopWhat if the thing standing between you and your dream isn’t the world outside you, but the voice inside your own head?In this Struggle episode of Why’d You Think You Could Do That?, host Sam Penny takes us inside Aaron Linsdau’s 82-day solo expedition across Antarctica — where silence, hunger, and hallucinations weren’t his biggest enemies. The real battle was with the voice inside his mind telling him to quitWhat You’ll Learn in This EpisodeHow Aaron endured the relentless mental storms of Antarctica.Why fear and excuses are signs th...
2025-09-0802 minWhy'd You Think You Could Do That?Spark: Chipping Away at the ImpossibleMost people will never step foot in Antarctica. Even fewer will ski across it. Almost no one will spend longer alone on that continent than Aaron Linsdau. For 82 days, it was just one man, two sleds, and the endless white stretching toward the South PoleIn this Spark episode of Why’d You Think You Could Do That?, host Sam Penny draws from Aaron’s powerful mantra:“As long as you keep chipping away at it, you always have a chance. Quitting simply isn’t an option.”What You’ll Hear in This SparkHow to captu...
2025-09-0702 minWhy'd You Think You Could Do That?Action: The Power of One Step Can Spark Big ChangeMaking a difference doesn’t always mean changing the whole world overnight - it begins with one undeniable step.In this short, powerful episode of Why’d You Think You Could Do That?, Sam Penny takes inspiration from adventurer and conservationist Sacha Dench, whose decision to follow migrating swans turned into a 7,000km flight across continents. But more remarkable than the distance was the ripple effect of her action; hunters, fish farmers, kitesurfers, and even power companies changed their habits, leading to the first rise in swan numbers in 25 years.Sam challenges you to t...
2025-09-0402 minWhy'd You Think You Could Do That?The Human Swan: Sacha Dench’s Impossible 7,000km FlightWhat does it take to face your deepest fear, strap a propeller to your back, and follow swans 7,000 kilometres from the Russian Arctic all the way to the wetlands of Britain?In this inspiring episode of Why’d You Think You Could Do That?, host Sam Penny sits down with Sacha Dench — biologist, conservationist, adventurer, and the woman known worldwide as the “Human Swan.”Sacha once admitted she was terrified of flying. Yet instead of letting that fear define her, she leaned into it, learned to fly, and turned it into the backbone of one of the m...
2025-09-031h 11Why'd You Think You Could Do That?Breakthrough: Turn Fear Into Your SuperpowerWhat if the very thing holding you back could become the force that carries you forward?For Sacha Dench, fear of flying nearly stopped her in her tracks. A storm in a small plane left her terrified of the skies. But instead of waiting for fear to vanish, she chose to work with it. She studied it, understood it, and turned it into a skill.That shift made her swan migration journey possible — flying thousands of kilometres, influencing communities and industries, and proving that courage isn’t the absence of fear. It’s moving forward in spi...
2025-09-0201 minWhy'd You Think You Could Do That?Struggle: The Key to Making a DifferenceIn this episode of "Why'd You Think You Could Do That?", host Sam Penny explores the power of confronting fears to unlock potential. Discover how Sacha Dench transformed her fear of flying into a bold conservation mission. Sam shares a powerful exercise to help you name and conquer your own fears.Key Takeaways:The importance of facing fears to fuel courage and achieve the impossible. Sacha Dench's journey from fear of flying to leading a conservation mission. A practical exercise to identify and diminish personal fears.Call to Action: Don't...
2025-09-0101 minWhy'd You Think You Could Do That?Spark: One Dream Can Shift the WorldMost people see a bird fly overhead and think nothing of it. But Sacha Dench saw swans migrating thousands of kilometres and asked herself: What if I could fly with them?That one wild idea led to an extraordinary journey — 7,000 kilometres from the Russian Arctic to the UK, with nothing but a motor strapped to her back. But this wasn’t about glory. It was about impact.Because she acted, hunters changed their practices. Kitesurfers gave up part of their lake. Fish farmers adjusted their cycles. A power company buried power lines that had been kill...
2025-08-3102 minWhy'd You Think You Could Do That?Rowing Into the Impossible: Erden Eruc’s 5-Year Journey Around the WorldWhat makes someone believe they can row across oceans, cycle across continents, and spend more than five years completing the first solo human-powered circumnavigation of the planet?In this episode of Why’d You Think You Could Do That?, Sam Penny sits down with Erden Eruc—adventurer, mountaineer, ocean rower, and Guinness World Record holder. Erden’s story is one of resilience, tragedy, and extraordinary determination.From the death of his climbing partner that pushed him to honour a promise, to 312 days alone at sea battling rogue waves and isolation, Erden’s life is proof that ord...
2025-08-271h 11Built to Sell Built to BuyThe Art of the Exit: How to Sell Smart and Buy Right with Broker Nathan HullsWhat does it really take to sell your business for the best possible price—or to buy one without getting burned?In this episode of Built to Sell | Built to Buy, I sit down with Nathan Hulls, a seasoned business broker and exit advisor with Link Business Brokers. Nathan’s journey spans from starting his first lawn mowing business at 12, to running companies across tech, retail, and fitness, and now guiding business owners and buyers through the high-stakes world of acquisitions.With his unique blend of real-world business ownership and brokerage expertise, Nathan reveals:Why...
2025-08-2752 minWhy'd You Think You Could Do That?Why Avoiding Hard Choices Makes Life Tougher!Welcome back to Why’d You Think You Could Do That? and another Bravery Digest — your weekly shot of courage with Sam Penny.In this episode, Sam unpacks a powerful idea: Discomfort Debt. It’s the hidden cost you pay every time you avoid a bold move, delay a hard decision, or put off the conversation you know you need to have.Avoidance feels easier in the moment — like buying peace on a credit card. But the interest compounds. That weight shows up later as stress, second-guessing, and fatigue that doesn’t make sense.You’ll l...
2025-08-2502 minBuilt to Sell Built to BuyHow to Navigate the Deal Without Getting BurnedBuying a business isn’t just about reviewing a P&L and signing a contract. Too many investors discover after settlement that they’ve inherited hidden problems—missing systems, staff departures, or a culture that doesn’t fit. In this episode, Sam Penny (aka The Impossible Guy) breaks down the biggest risks buyers face, how to spot them early, and the safeguards you need to put in place so you don’t get burned.Sam shares real-world deal stories, the key questions every buyer should be asking, and the practical protections that separate smart acquisitions from costly mistakes.
2025-08-2518 minWhy'd You Think You Could Do That?More than a Man with a Mower: How Jim Penman is Trying to Change The WorldWhen you hear the name Jim’s Mowing, you probably think of the trailers, the uniforms, and the empire of small business owners mowing lawns across Australia. But behind the mower is a man whose true mission has always been far bigger than lawns.In this episode of Why’d You Think You Could Do That?, I sit down with Jim Penman, founder of Jim’s Group - a business that now spans over 5,000 franchisees in 50 industries. While most know him as the face of Australia’s most iconic franchise, few realise that mowing was never the endgame...
2025-08-201h 02Built to Sell Built to BuyThe Broker’s Checklist: 10 Things to Do Before You List Your Business: With Sally StuartSelling your business isn’t something you decide on Monday and complete by Friday — it’s a strategic, multi-step process that can take 12 months, 18 months, or even years to get right. In this episode of Built to Sell | Built to Buy, host Sam Penny sits down with returning guest Sally Stuart, one of Australia’s top business brokers specialising in healthcare, allied health, aged care, and NDIS businesses.Together, they go list-to-list, comparing their Top 10 Must-Do Items before taking a business to market. From the broker’s vantage point to the business coach’s perspective, you’ll hear where...
2025-08-2041 minBuilt to Sell Built to BuyExit Ready or Just Tired?Too many business owners confuse burnout with readiness. Feeling exhausted after a tough year doesn’t mean your business is ready to sell—and waiting too long for the “perfect moment” can be just as costly. In this episode, Sam Penny breaks down how to know whether you’re truly exit ready or just tired, and the steps you can take to avoid one of the most expensive mistakes an owner can make.Sam draws on his own experience building and selling seven-figure businesses, plus his work alongside brokers and buyers, to give you a clear, no-nonsense framework...
2025-08-1821 minWhy'd You Think You Could Do That?Stop Waiting for Permission!In this Bravery Digest, Sam Penny reminds us of a truth that stops far too many people from doing something extraordinary: you don’t need permission.Most of us wait — for the right time, the right feeling, or someone else’s approval. But bravery isn’t about waiting. It’s about acting before you’re ready.In this 2-minute burst of courage, you’ll discover:Why waiting for permission keeps you stuck.How action creates momentum, clarity, and confidence.A simple reflection to push you into your next bold step.And stick around until the end...
2025-08-1702 minWhy'd You Think You Could Do That?What Broke Him, Built Him: Paul Watkins on being an Ordinary Guy with Unordinary GritWhat if the bravest thing you ever did wasn’t crossing a finish line, but starting again after falling short the first time?In this gripping episode, Sam Penny sits down with Paul Watkins, pharmacist by day, ultra-endurance adventurer by choice. Paul shares how a career in retail pharmacy turned into a journey through the world’s most extreme environments, including a 614-kilometre footrace through the Canadian Arctic where most competitors quit before the halfway mark… and he came back to win.This isn’t just a story about survival. It’s about building courage, piece by p...
2025-08-1350 minBuilt to Sell Built to BuyWhy Every Business Buyer Needs to Know the Seller's Exit Plan!Most buyers fixate on the numbers—revenue, profit, multiples. But here’s what they miss: the seller’s exit plan is the X-ray. It reveals the true condition of the business, the handover risk, and whether you're about to inherit clarity or chaos. In this episode, Sam Penny pulls back the curtain on why a seller’s exit strategy—or lack of one—can make or break your acquisition.Whether you’re actively negotiating or just sizing up your first opportunity, this episode will teach you how to interpret what sellers say… and what they don’t. From vague timelin...
2025-08-1123 min
Build and ExitGrew to £12m per year adding 23x onto the value of the company with Sam PennyWhat happens when a casual side hustle explodes into a million-dollar-a-month enterprise almost overnight?
In this episode I am joined by Sam Penny, founder of Cheese Therapy, who scaled his cheese distribution business by 23x during the COVID-19 pandemic, in 18 months before choosing to exit.
Sam takes us behind the scenes of his explosive growth, unexpected founder departure, and the moment he realised he was no longer energised enough to keep going.
Sam opens up about the real cost of building a brand too dependent on its founders, and what he wishes he’d...
2025-08-1141 minBuild and ExitGrew to £12m per year adding 23x onto the value of the company with Sam PennyWhat happens when a casual side hustle explodes into a million-dollar-a-month enterprise almost overnight?
In this episode I am joined by Sam Penny, founder of Cheese Therapy, who scaled his cheese distribution business by 23x during the COVID-19 pandemic, in 18 months before choosing to exit.
Sam takes us behind the scenes of his explosive growth, unexpected founder departure, and the moment he realised he was no longer energised enough to keep going.
Sam opens up about the real cost of building a brand too dependent on its founders, and what he wishes he’d...
2025-08-1141 minWhy'd You Think You Could Do That?Fear to Fuel: How to Move Anyway (Even When It’s Hard)🧠 What You’ll Hear in This EpisodeIn this short solo drop, host Sam Penny flips the script on fear.We all feel it—whether you're leading a business, standing on the edge of a bold new move, or simply facing a tough personal decision. But waiting for fear to disappear? That’s not how brave people operate.In this episode, Sam introduces his practical 3-step Fear to Fuel Framework—a tool designed to help you move through fear, not around it.You’ll learn how to:🔍 Label the fear – Get specific so it...
2025-08-0603 minWhy'd You Think You Could Do That?"I was in Agony!": Brianna Thompson’s Double Channel Crossing at just 17What were you doing at 17?Brianna Thompson was swimming the English Channel; not once, but twice, in one go. In this epic episode of Why’d You Think You Could Do That?, Sam Penny sits down with the second-youngest person in history to complete a double crossing of the Channel, and the youngest to do it three times in a single year.But behind the headlines is a powerful story of grit, fear, identity, and resilience.🎧 In this episode:The moment a teenage girl decided to swim 68km across freezing, jellyfish-filled watersWhat it re...
2025-08-061h 00Built to Sell Built to BuyDon’t Blow the Deal: How to Build a Sales Process That Makes Buyers Say “Yes”Even great businesses fail to sell; not because of poor performance, but because of a poor process.In this powerhouse episode, Sam Penny unpacks why buyers walk away from solid businesses and what sellers can do to stop the deal from slipping through their fingers. From pre-market prep to buyer handover, Sam walks you through the 5 critical stages of a successful sales process, the 6 deal killers that spook buyers, and the tools you need to make your business irresistible on the open market.If you’ve ever thought “my numbers are strong, why didn’t they b...
2025-08-0425 minWhy'd You Think You Could Do That?Courage or Comfort: Which One’s Leading You?In today’s Bravery Digest, Sam Penny throws down the gauntlet: Are you leading your life from courage, or coasting in your comfort zone?This isn’t just another motivational pep talk. Sam introduces the Bravery Audit; a 5-question pulse check designed to help you spot the subtle ways comfort creeps in and quietly takes over.If you’ve ever found yourself playing small, avoiding discomfort, or hesitating when it’s time to leap, this episode is your call to arms.Sam doesn’t just talk theory. He offers a practical tool you can use ri...
2025-08-0303 minWhy'd You Think You Could Do That?“I Was Going to Die”: Lisa Blair on Facing Fear, Fighting for Survival, and Breaking RecordsWhat do you do when your mast snaps in the middle of the Southern Ocean, 1,000 miles from land, no engine, no sails, no rescue on the way? You fight. You survive. And then you go back and finish what you started.In this gripping episode, Sam Penny sits down with Lisa Blair, world record-holding solo sailor, bestselling author of Facing Fear, and subject of the documentary Ice Maiden. Lisa recounts the harrowing night her boat was nearly torn in half during a solo Antarctica circumnavigation, and the moment she knew she might not make it out alive.
2025-07-301h 25
Not Pasta AgainEp 21. How food affects learning - Interview with Penny Taylor MBEIn this conversation, Penny Taylor discusses her role as head of Newark College and her commitment to improving the lives of young people through education and community engagement. She shares innovative approaches to addressing food insecurity among students, the impact of food and energy drinks on learning and wellbeing, and the importance of creating a supportive environment. Penny also highlights the significance of cooking education and the long-term effects of these initiatives on students' lives. If you have a question or tips to share you can send them through to notpastaagain@hotmail.comCo...
2025-07-3036 minBuilt to Sell Built to BuyThe Fit Factor: How to Avoid Buying the Wrong BusinessToo many investors get seduced by EBITDA and end up buying the wrong business. In this episode, Sam Penny dives deep into what really matters when you're buying: fit. Because even a profitable business will eat you alive if the values, leadership style, or vision don’t align with you.Drawing from 25 years of real-world experience buying, building, and selling businesses, Sam introduces the Buyer Fit Framework—a simple but powerful tool to evaluate whether a business truly suits who you are and how you lead.This episode is for anyone who's ever looked at a P...
2025-07-2818 minWhy'd You Think You Could Do That?Fast Decisions Beat FearThis week on the Bravery Digest, Sam Penny explores the real difference between people who move boldly and those who stay stuck: the speed of their decisions. Discover why acting before your fear takes hold is the single most powerful habit you can build, and get Sam’s practical “Two-Minute Rule” for making braver choices—starting now.Key Takeaways:Bravery isn’t about being fearless—it’s about acting before fear talks you out of it.Most people get stuck not because they don’t know what to do, but because they wait for perfect conditions or permission fr...
2025-07-2702 minWhy'd You Think You Could Do That?“Life Isn’t a Dress Rehearsal”: Gerrard Gosens on Living Like He Means ItEpisode Summary Gerrard Gosens has never seen the path ahead — literally. Born completely blind, Gerrard has defied every limitation the world tried to place on him. In this episode, Sam Penny dives deep into Gerrard’s extraordinary life of endurance, from running ultra-marathons and representing Australia at the Paralympics to climbing Mount Everest, dancing on national television, and launching a chocolate empire.Whether he’s running 2,000 kilometres, flying a plane, swimming the English Channel, or raising a blind daughter to chase her own dreams, Gerrard shows us that bravery isn’t about the absence of fear — it’s about...
2025-07-241h 13Why'd You Think You Could Do That?You Don’t Need More Motivation - You Need a Braver EnvironmentMost people wait to “feel” brave. But what if that’s the wrong game entirely?In this Bravery Digest, Sam Penny breaks down why you don’t rise to the level of your motivation — you fall to the level of your environment. Motivation fades. Willpower runs dry. But if you build the right systems, routines and surroundings, bravery becomes inevitable.This short, sharp solo episode gives you five tactical ways to build an environment where bold action becomes your default, not the exception. If you want to stop waiting and start showing up braver — even on the hard...
2025-07-2303 minBuilt to Sell Built to BuyInside the Broker’s Mind: Why Buyers Walk (And What Really Sells a Business)Most business owners think their business will sell because of the numbers — the profit, the growth, the potential. But step into a business broker’s world, and you'll find that's not what kills deals. It’s fear.In this episode of Built to Sell | Built to Buy, host Sam Penny is joined by Australia’s #1 business broker Sally Stuart, who sold 35+ businesses in just the past two years. Together, they unpack exactly why businesses don't sell — even when the financials look strong — and what actually makes a business irresistible to buyers.Sally reveals:🔥 The surprising reas...
2025-07-2349 minWhy'd You Think You Could Do That?The Man Who Destroys People For Fun: Inside the Mind of Lazarus LakeThis Man Destroys People for Fun | Lazarus Lake on Endurance, Suffering & Why Most People Quit📝 Episode Description / Show Notes: In this episode, Sam Penny sits down with the legendary Lazarus Lake—the mysterious mastermind behind the Barkley Marathons and the man who’s redefined human limits through races that most never finish.You’ll hear the raw and unfiltered philosophy of a man who builds races designed to break people. Laz opens up about the psychology of suffering, the myth of motivation, and why the finish line is always further than you think.We talk...
2025-07-2359 minWhy'd You Think You Could Do That?Why’d You Think You Could Do That? | Trailer EpisodeWelcome to Why’d You Think You Could Do That? Hosted by Sam Penny: entrepreneur, endurance athlete, and Coach for the Brave.This podcast is for anyone who’s ever had a bold idea… and wondered if they were crazy to try it.Each week, we dive into the minds of people who’ve done the extraordinary, not because they had permission, but because they chose to start before they felt ready.From founders and creators to athletes and adventurers, you’ll hear raw, honest conversations about the moments that changed everything.No filt...
2025-07-2200 minWhy'd You Think You Could Do That?Build Your Brave: The 90-Second Habit That Changes EverythingWelcome to the Bravery Digest — your weekly 3-minute mindset reset from Why’d You Think You Could Do That?In this first mini-episode, host Sam Penny reveals one of the most powerful habits for stepping up in business, life, and leadership: the 90-Second Courage Habit.Bravery isn’t a personality trait — it’s a muscle. One you can train, daily, in just 90 seconds.You’ll learn:Why the boldest people act before fear catches upThe 3-step habit that builds your tolerance for discomfortHow one small move a day creates long-term momentumWhy action — not confidence...
2025-07-2204 minBuilt to Sell Built to BuyThe Secret to Selling Your Business? (It’s not what you’d think)🎧 Episode Summary:Think your business will sell because it's profitable? Think again.In this powerhouse episode, business coach and advisor Sam Penny reveals the real reason businesses sell—and why the ones that should sell often don't. Spoiler: It's not EBITDA. It's not your P&L. It’s not even your systems.It’s alignment.Buyers don’t just want a business that makes money—they want one that feels like home. One that reflects their values, their leadership style, their vision for the future. And when they see themselves in your business...
2025-07-2126 minBuilt to Sell Built to BuyThe Red Flag Playbook: Protect Yourself Before You BuyEpisode Summary: In this critical episode of the Built to Sell | Built to Buy podcast, business coach Sam Penny dives deep into one of the most overlooked (yet most expensive) parts of buying a business: risk. Not revenue. Not growth potential. Risk — and how to spot it, quantify it, and price it into your offer.Whether you're a first-time buyer or a seasoned investor, this session will change how you think about due diligence. Sam breaks down the 3 categories of risk every acquirer must assess — operational, financial, and transfer risk — and reveals the tactics smart buyers use to...
2025-07-1440 minBuilt to Sell Built to BuyDerisk the Deal: How to Make Buyers Say Yes!🚨 Thinking about selling your business — now or in a few years? This episode is your blueprint. 🚨Join business coach Sam Penny as he dives deep into the real reason deals fall apart — risk. Not revenue. Not EBITDA. Not potential. But perceived risk.In this session, Sam Penny dives into how to properly de-risk your deal when preparing to sell. Making your business bulletproof involves removing yourself from daily tasks and ensuring smooth operations. By focusing on de-risking the deal, you make your business more attractive to buyers.In this powerhouse episode of the Built to S...
2025-07-0753 minBuilt to Sell Built to BuyDue Diligence Exposed: Reading Between The LinesSam Penny delves into the intricacies of due diligence in business acquisitions, emphasizing the importance of interpreting data beyond the surface level. He outlines key questions buyers should ask, identifies financial and operational red flags, and discusses common seller tricks. Through a real case study, he illustrates how thorough due diligence can save buyers from overpaying and highlights the necessity of asking the right questions to uncover hidden risks. The session concludes with actionable steps for buyers to enhance their due diligence process and make informed decisions.TakeawaysDue diligence is about interpretation, not just verification...
2025-06-3042 minBuilt to Sell Built to BuyMastering Business Valuation: Key Metrics for SuccessIn this session, Sam Penny discusses the critical role of numbers in selling a business, emphasizing that while branding and storytelling are important, the financials ultimately drive valuation. He outlines key metrics to measure, improve, and present effectively to potential buyers, introducing the core value formula and the eight value drivers that influence business valuation. The session also covers actionable steps for business owners to enhance their valuation and the importance of presenting financials clearly to instil buyer confidence.Key TakeawaysMost business owners focus on branding over numbers.The numbers must stack up for a...
2025-06-2339 minBuilt to Sell Built to BuyThe 5 Steps to Build a Business Worth Buying (Even If You’re Not Selling)In this episode of Built to Sell | Built to Buy, business coach and entrepreneur Sam Penny unpacks the exact steps to unlock the full potential of your business — whether you're preparing to scale, step back, or eventually sell.If you’re stuck in the weeds, still wearing all the hats, and wondering why your business hasn’t hit the next level, this is the blueprint. Sam reveals how to escape survival mode and instead design a business that’s scalable, transferable, and built to thrive without you.Learn how to:Define a clear and meas...
2025-06-1809 minBuilt to Sell Built to BuyFrom Chaos to Clarity: Systemising Your BusinessMost founders know the chaos—they just don’t realise the cost. In this episode of Built to Sell, Sam Penny unpacks how business systems create not just calm—but serious valuation upside.He shares a practical framework for documenting, delegating, and automating your operations, explains why Standard Operating Procedures (SOPs) don’t need to be boring, and shows how buyers view predictability as profit.This isn’t about making things “corporate.” It’s about building a business that runs without you—and is worth more because of it.Want help systemising your business befo...
2025-06-1634 minBuilt to Sell Built to BuyHow to Make Yourself Redundant: The Nigel Hall Blueprint for Owner IndependenceIn this episode of Built to Sell | Built to Buy, Sam Penny interviews Nigel Hall, a seasoned entrepreneur and investor, about the critical shift of making oneself redundant in business. They discuss the importance of surrounding oneself with capable people, the role of trust and delegation, and the necessity of systems and automation in achieving business independence. Nigel shares insights on business valuation, common pitfalls owners face, and the significance of setting clear goals for transitioning out of day-to-day operations. The conversation emphasises the need for the right recruitment and the myths surrounding business saleability, ultimately defining success as...
2025-06-1123 minBuilt to Sell Built to BuyBuyers Beware: If You Miss the Systems, You Miss the TruthWhile most buyers obsess over financials, the real value of a business often lies deeper—within its systems. In this episode, Sam Penny breaks down the hidden signals that business systems reveal during due diligence.You’ll learn how to spot red flags, recognise green flags, assess system maturity, and ask the questions that separate savvy investors from those who unknowingly buy chaos. Whether you're buying your first business or your fifth, this episode will sharpen your lens and help you make smarter, safer acquisition decisions.Ready to invest smarter? Book your free strategy sess...
2025-06-0929 minBuilt to Sell Built to BuyBuilt to Sell | Built to Buy TrailerTrailer: Welcome to Built to Sell | Built to Buy Hosted by Sam Penny, entrepreneur, adventurer, and Coach for the Brave.If you're a business owner thinking about selling, or an investor ready to buy, this podcast is your edge.Each week, we give you the tools to make smarter decisions, build more valuable businesses, and avoid the expensive mistakes most people make.Tuesdays - Strategy episodes with actionable frameworks on systemising, increasing value, and preparing for sale or acquisition.Thursdays - Raw, real interviews with business owners and buyers who’ve done the hard wo...
2025-06-0801 minBuilt to Sell Built to BuyHow to Remove Yourself from the Day-to-Day (Without Losing Control)You didn’t start your business to become its most overworked employee.In this Built to Sell episode, Sam Penny reveals how business owners can step out of the daily grind without losing control — and how doing so dramatically improves valuation, freedom, and long-term growth.Using his proven 3-phase roadmap (Delegation → Systemisation → Empowerment), Sam shares how to transition from being a day-to-day operator to becoming the true architect of your business.🔑 What You’ll Learn:How removing yourself increases business valueThe three-phase path: Delegation, Systemisation, EmpowermentReducing stress by focusing on the 20% of tasks that ca...
2025-05-2340 minBuilt to Sell Built to BuyHow to Spot an Owner-Independent Business (And Avoid Buying Yourself a Job)Too many buyers think they're purchasing a business — but what they're really buying is a full-time job.In this episode of Built to Buy, Sam Penny breaks down how to spot owner-independent businesses — the ones that don’t rely on the founder to survive and scale. Whether you’re buying your first business or your fifth, this episode will sharpen how you assess, value, and filter opportunities.🎯 What You’ll Learn:Why owner-dependence is the #1 acquisition riskHow to identify businesses that run without the sellerKey systems, processes, and red flags to look forThe "walk-away" risk test and...
2025-05-2323 min
The Sam Dever Podcast"Triumph Over Tragedy: Dreamore’s CEO Shares Her Phoenix Moment" - Episode #126 - Annemarie Penny- Episode #126 - Annemarie PennyIn this episode, Sam Dever talks with Annemarie Penny, the Founder and CEO of Dreamore.In their conversation, Sam and Annemarie talk about the recent fires in Los Angeles and how it's affected Annemarie and several others, her company Dreamore, characteristics of successful founders, the future of AI technology, the current state of the film industry and much more!Visit the Dreamore website at:https://www.dreamore.io/Find Annemarie on LinkedIn:http://linkedin.com/in/annemarie
2025-02-101h 54
Time to ResetOvercome The Overwhelm With Breathwork With Sam KabertStuck in the overwhelm cycle? Join host Penny Zenker as she chats with Sam Kabert, author of the #1 bestselling book SOUL/Life Balance and host of the Soul Seekr Podcast, about his powerful tool for overcoming the overwhelm: breathwork. Sam shares his transformative breathwork experience in his new book, Overcoming The Overwhelm. Gain insights on daily breathwork exercises for managing stress, powerful deep dives for emotional release, and the importance of present-moment awareness for overcoming overwhelm. You’ll even learn a practical tip to improve connection during conversations - all in one insightful episode!
2024-06-2124 min
A Penny for your ThoughtsA Penny for your Thoughts on Sustainability with Sam ArcherSend us a textThe final episode of our sustainability mini-series is with Sam Archer.Sam is a Sustainability Consultant and Mechanical Engineer with over 20 years experience in the Construction Industry. He moved to New Zealand in July 2014 and is now Director of Market Transformation at the New Zealand Green Building Council with a responsibility for running their sustainability and energy assessment tools - Green Star, Homestar, HomeFit and Nabers. Sam has a particular passion for sustainable housing having spent 6 years creating and managing the sustainability framework for a 3,000 home development for the U...
2024-02-2948 min
Noise of Life Podcast#27. Cheese, Adventure, Life & Business - Sam PennySam Penny is a pioneering entrepreneur in the gourmet food industry, best known for founding Cheese Therapy, a company dedicated to delivering artisanal cheeses to doorsteps nationwide. With a passion for supporting small-scale cheese producers and providing cheese lovers with access to some of the world's finest cheeses, Sam has built Cheese Therapy on the principles of quality, community, and sustainability.
Before embarking on his journey with Cheese Therapy, Sam garnered experience in various sectors, including business development, marketing, and the culinary arts. This diverse background has equipped him with a unique blend of skills that was crucial in shaping...
2024-02-221h 08
Amanda's WorldAmanda’s World featuring SamThis week on an Amanda’s World I had on Sam. We talked about so many different things. Thanks for listening to episode. I’ll see you guys for Saturday upload my Instagram amanda_penny_14
2024-02-0819 min
The Greatness MachineTGM Classic | Sam Penny | Swimming the English Channel and Crushing the Cheese GameOn today's episode of The Greatness Machine, Darius chats with Sam Penny, who with his wife operates Artisans Bend (Cheese Therapy), Australia's largest artisan cheese retailer. Sam is passionate about strategy, marketing, and the pursuit of the perfect cheese.
In the sports world, Sam made the first attempt to swim the English Channel in Winter, has run 87km in 13 hours, and swam an Ice Mile in 3.9-degree celsius water.
You'll discover what life looks like as a serial entrepreneur.
You'll learn about Sam's passion f...
2023-07-241h 00
Courage & Faith PodcastPenny Maxwell We lose what we don't use -- it's the Law of Atrophy. Pastor Penny Maxwell and Pastor Sam Masteller discuss the importance of exercising freedom and speaking out against the overt lies and not-so-hidden agendas that are attempting to make sin accepted and celebrated in our culture. Penny exclaims, "Truth is not optional," and she has boldly paved a path for Christians to use their voice and influence for the Kingdom. Lean in as Penny shares some of her personal story of pain and triumph, and encourages believers to live as a child of the King!
2023-03-151h 01
Amanda's WorldAmanda's world featuring Max Mills and SamThis week Amanda's world instead of doing small business Saturday which will be back next week I had on Max Mills and Sam my friends from Discord. We talk about so many different things. Thanks for listening to this week episode of Amanda's World and I'll and see you all next.
My Instagram amanda_penny_14
Max's Instagram _maxmill
Sam's Instagram samathaacondron
2022-07-0954 min
Loving Liberty Radio Network05-26-2022 Liberty RoundTable with Sam BushmanHour 1
* Guest: Bryan Rust – Over the past 50 years, Rust Coins has been working to educate customers about precious metals – RustCoinAndGift.com
* Guest: Kelly Finnegan, Senior Chemist Joins us on air.
* Honest Money Report: Gold: $1845.60 Silver: $21.86.
* TX school shooter Salvador Ramos posted about attack on Facebook – Officers responding to the scene shot Romas dead – Recorded as the second deadliest school shooting in US – He purchased guns legally at local gun store.
* Salvador Ramos : Absont Father, Mother on Drugs, violent video gamer, Victim of bullying, Obsessed loner – The Predictible Pattern Continues.
* Facebook, Appl...
2022-05-271h 49
Add To Cart: Australia’s eCommerce ShowCHECKOUT Sam Penny from Artisan's Bend | #168In this episode of Add To Cart, we checkout Sam Penny from Artisan’s Bend, a curated marketplace for artisan producers. He is also behind the great online cheese shop, Cheese Therapy. According to Sam, they are now the largest cheese retailer behind Woolies and Coles. This is Sam’s latest venture and just one of the many strings to his bow - he’s a former soldier, engineer, extreme swimmer and cheesemonger...oh and he used to own hair salons. Slowing down is now at the heart of Sam’s business and the unique food and drink available through A...
2022-03-1008 min
What if you just leave it?Episode 8: Penny Green and Ivan De Klee @ Knepp WildlandsThis is the long awaited Part 2 of my interviews from Knepp. In this one I talk to Penny Green, their Principal Ecologist, and Ivan De Klee, who does, er, everything else! It was recorded outdoors (the best way) in the scrublands at Knepp on a windy November day in late 2020, between lockdowns, but I have checked and they are both happy that everything they said back then still stands. Penny and Ivan are at the 'coal face' of rewilding, in Penny's case particularly with the safari customers, and with Ivan, his role with other farms in a loc...
2022-02-2446 min
Overdose & Chill: Live#051 : Sam Penny @ Cheese TherapyIn this episode of Chill, we chat with the indefatigable Sam Penny @ Cheese Therapy. Now “Cheesemonger” at Cheese Therapy, Sam is an entrepreneur, extreme swimmer, public speaker, and Ambassador for Just Like Jack. Prior to Cheese Therapy, Sam spent many years in the beauty space and then turned his attention to growing Elementa 5. Since 2015, however, Sam has been on a mission to bring the world of delicious, artisanal cheese directly from the makers to Australians’ front doors.Overdose Brisbane’s Elliot Schoemaker and Sam discuss entrepreneurship, growth challenges & successes, ecommerce & marketing strategy, digital solutions, ecomm trends & approaches through...
2022-02-0745 min
The Greatness Machine73 | Sam Penny | From Cheese Monger to English Channel SwimmerOn today's episode of The Greatness Machine, Darius chats with Sam Penny, who with his wife operates Artisans Bend (Cheese Therapy), Australia's largest artisan cheese retailer. Sam is passionate about strategy, marketing, and the pursuit of the perfect cheese. In the sports world, Sam made the first attempt to swim the English Channel in Winter, has run 87km in 13 hours, and has swam an Ice Mile in 3.9 degree celsius water. You'll discover what life looks like as a serial entrepreneur. You'll learn about Sam's passion for cheese and how he became the "Cheese Monger." You'll also discover what it was l...
2021-12-3156 min
Amanda's WorldAmanda's World bonus episode featuring SamThis week on Amanda's World bonus episode I had on Amanda form Titletown High. If you dont know what Titletown High is its a show on Netflix all about high schoolers and football and Sam is one of the people on it. Sam and I talk all about Titletown High , about him , about covid and so much more. thank you for watching this week's episode see you on small business Saturday.This week small business 313 Exotic Drinks https://313exotic.com/
My Socials
My Instagram amanda_penny_14
Sam Socials
Sam Instagram _spb.3
2021-10-1111 min
Time to ResetWhat's Your Digital IQ With Sam GuptaIf we want to be productive, we must aim for continuous improvement. We need to realize that digital initiatives should be part of your continuous improvement plan. Digital IQ is very important, and our guest, Sam Gupta, explains why. Sam has been an ERP thought leader in the digital transformation space for nearly two decades, primarily focusing on financial systems and ERP. He spends his time consulting with SMEs as a Principal Consultant at ElevatIQ. In this episode, he joins Penny Zenker in discussing digital transformation initiatives for building and growing businesses. Tune in to learn more about his...
2021-08-2726 min