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Samantha Lacoste

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Secret Life of A HairstylistSecret Life of A HairstylistSetting Goals for Financial FreedomIn this episode, we break down how to set your self up for success in 2025. What are the best numbers to look at in your business, how to create the perfect schedule and how to organize yourself in the best way this year so you can hit both personal and business goals this year. Lets make this the BEST YEAR YET!2025-01-1934 minSecret Life of A HairstylistSecret Life of A HairstylistSECRETS REVEALED PT 2We all need a good laugh sometimes, this episode is filled with funny stories that happen behind the chair, and you might even relate to some!Enjoy some more secrets spilled on The Secret Life of a Hairstylist.2024-12-2414 minSecret Life of A HairstylistSecret Life of A HairstylistNumbers You Wouldn't think to Look at in your BusinessNumbers are the one thing we all hate to think about as hairstylists, but in reality it's the most important thing for us to think about. I'm breaking down some really important numbers for us to look at in our business whether you are an independent stylist, a commission salon owner/stylist or a booth rental salon. Take a listen now!IG:@secretlifeofahairstylist@hairbysamlacoste2024-11-1124 minSecret Life of A HairstylistSecret Life of A HairstylistChanges in our Industry We Can't IgnoreThe industry has changed more in the last 2 years than it has in the last 20, join me in a thought provoking conversation on the way our services have changed and how we can maybe format them different to grow our clientele, we talk about new stylists coming into the industry and the education journey you take, and the investment salon owners take to train new stylists in the industry. IG:@secretlifeofahairstylistpod@hairbysamlacoste2024-10-2530 minSecret Life of A HairstylistSecret Life of A HairstylistSalon ownership, Gen Z's & Associate training w/ Lorelle PerrinTraining associates (apprentices) can be one of the highest expenses in your business, Lorelle and I go through her tried and true associate training, we shoot the shit on salon ownership and the difference between Gen Z and millennials. Take a listen to the episode now!Resources:Lorelle's IG: @lorelleperrin Course: https://thesalonproper.mykajabi.com2024-07-2347 minSecret Life of A HairstylistSecret Life of A HairstylistMental health in our industry with Chan BhasinI'm so excited to talk to the one and only Chan Bhasin about her growth in the hair industry. We're talking BIG colour corrections, creating killer content to grow her hair & education business, & the most important, mental health. What you see on social media is not always real life, we're talking about how she deals with imposter syndrome all the time, and how she's conquering this industry. Take a listen to this episode!Chan's IG: @blendsbychan@secretlifeofahairstylistpodSave with Ovatu - https://ovatu.com/referral?referrer=254752024-05-2154 minSecret Life of A HairstylistSecret Life of A HairstylistUsing AI to Grow your ClienteleI can't believe how far AI has come in such a short amount of time, and it's about time we start talking more about how we can utilize it more than we fight it. From how to make processes easier in your business, to how to grow your client through marketing with AI, there are so many different ways we can use it. In this episode, I am specifically talking about ChatGPT, as resource I've utilized throughout the last year to grow my business and make things just so much easier! Take a listen now!2024-04-1131 minSecret Life of A HairstylistSecret Life of A HairstylistSECRETS REVEALEDI am SO excited to announce this new series apart of the SECRET Life of a Hairstylist, where we are sharing all of our most funniest, embarrassing & downright laughable stories about being behind the chair. These episodes will probably be the most relatable episodes, make you feel like you're not alone, humanize us & we just wanna have a good laugh! So for all the Bravo fans out there, I got a little inspired, so welcome to our very own Secrets Revealed. If you're DYE-ing to share your story, send me a DM @hairbysamlacoste 2024-03-2514 minSecret Life of A HairstylistSecret Life of A HairstylistPart 2- Diving Deep with Salon Ownership w/ James OuelletteThis two part series dives DEEP into the minds of salon ownership.I'm so excited to have my business partner, James Ouellette on with me, which I don't know if this episode is more therapy for us or for you, but we're opening up about the struggles & realities of salon ownership.Some of the mistakes we've made, some of the life lessons, navigating partnership, imposter syndrome,  finances, and SO MUCH MORE.I can't wait for you all to take a listen and share with us some of your own struggles or  some things yo...2024-03-111h 23Secret Life of A HairstylistSecret Life of A HairstylistPart 1-Diving deep with Salon Ownership w/ James OuelletteThis two part series dives DEEP into the minds of salon ownership. I'm so excited to have my business partner, James Ouellette on with me, which I don't know if this episode is more therapy for us or for you, but we're opening up about the struggles & realities of salon ownership. Some of the mistakes we've made, some of the life lessons, navigating partnership, imposter syndrome,  finances, and SO MUCH MORE. I can't wait for you all to take a listen and share with us some of your own struggles or  some things yo...2024-03-0454 minSecret Life of A HairstylistSecret Life of A HairstylistSecrets to a Successful Salon with Blake Reed EvansI'm so excited I finally got Blake Reed Evans on the Podcast to chat about one of my favourite things, Salon Ownership!We talk not only about some of the biggest learnings in growing a successful salon, but also keeping the culture in a salon of 5 to a salon of 70, how to hire the right employees AND KEEP THEM, how quickly we can get caught in the comparison trap of social media and even some of the biggest social media strategies he learnt at the Salon Centric Meta event last month. Make sure to take...2024-02-1354 minSecret Life of A HairstylistSecret Life of A HairstylistMaking Your Dream Goals a Reality in 2024We are still only in January, and there is so much time to accomplish the things we want to achieve this year. So why not take this month to organize ourselves and set ourselves up for success so all the actions we want to take this year don't get pushed to the side and forgotten about.We are capable of doing so many things in this career, but sometimes we just need to lay it all out, have someone (or ourselves) hold us accountable and a plan to keep us going so we can MAKE I...2024-01-2332 minSecret Life of A HairstylistSecret Life of A Hairstylist2024 In's & Out'sI'm sharing all the In's & Out's of 2024!This is the year we  make things happen and we can only do that if we chuck out the old bad habits and bring in the new amazing ones!No matter if you're a salon owner, stylist or solopreneur, these IN's will bring success, wealth and freedom into 2024 with you. Take a listen!Salon Owner Collective: Virtual Series (First session: "Salon Success Blueprint")Tickets available - https://www.eventbrite.ca/e/780914796177?aff=oddtdtcreatorIG: @hairbysamlacoste2024-01-0332 minSecret Life of A HairstylistSecret Life of A HairstylistAttracting the RIGHT employeesThis can be one of the biggest struggles in not only owning your own business , finding stylists who fit well with your salon, your brand, and are there to stay!Do they fit in with your values, will they get along with your team, are they invested in your space, not just looking for a job?Plus, this episode is great for stylists who are struggling to find the right fit. What are some things you need to look for when looking for the right salon. These are all of the things we're going o...2023-11-1330 min