Shows
AnalyticsToday PodcastAI vs Authenticity - Race to Business TransformationIn this show Dr. Jeremy Roberts, Sameer Khan, and show guest Jason Zimmerman discuss the role of AI in human authenticity and how to protect the human element.Key Points:AI is changing business, but authenticity is essential.Blind automation risks losing trust and connection.The goal: Balance AI efficiency with human influence.AI automates, analyzes, and generates, but lacks genuine experience.AI struggles with intuition, judgment, and emotional intelligence.Trust is built through real human interactions.Use AI for "Quantum Delegation" to remove operational friction, focus on high-value work.AI amplifies decisions, it...
2025-03-1449 minAnalyticsToday Podcast10 AI, Digital and Data Predictions/Trends for 2025Top 10 AI, Digital, and Data Predictions/Trends for 2025Jeremy and Sameer are back after their sabbatical with the latest episode of the Analytics Today Podcast. As we step into 2025, the digital, data, and AI landscape is evolving faster than ever. In this special episode of Analytics Today, we unveil our top 10 predictions that will shape the future of technology, business, and innovation in the coming year. From the maturing of generative AI to the mainstream adoption of digital twins, we explore the groundbreaking trends poised to revolutionize industries.Discover how AI-driven personalization will...
2024-12-1437 minAnalyticsToday PodcastMIT to CTO: Pioneering Tech Innovations in Ad Tech with Carl LivadasIn this episode of Analytics Today, co-hosts Dr. Jeremy Robertson and Sameer Khan welcome Carl Livadas, a distinguished technology leader and CTO of Sojern. Hailing from a robust academic background at MIT and extensive experience in cybersecurity at Intel Research and BBN Technologies, Carl shares his journey from researcher to tech entrepreneur. Here are five key takeaways from this episode of "Analytics Today" with guest Carl Livadas:Insights into Transitioning from Academia to Tech Leadership: Carl shares his journey from an academic background at MIT to becoming a CTO, highlighting the value of adapting r...
2024-05-0748 minAnalyticsToday PodcastStrategy Sprints: Scale Your Business or Gig with Simon SeverinoIn this episode, we delve into the challenges and opportunities facing B2B sales in today's rapidly evolving digital landscape. We discuss the impact of big data analytics and the rise of sales technologies. Our special guest, Simon Severino, shares his expertise on driving sales efficiency and effectiveness through strategic innovations.The B2B Sales ChallengeSameer outlines the primary challenges facing B2B sales, including the complexity of sales environments, the proliferation of sales tools, and the difficulty in aligning data and processes. The conversation underscores the...
2024-03-1441 minAnalyticsToday Podcast5 Reasons B2B Marketing Managers Should Be Selective with Gen AIWelcome to our deep dive into why B2B Marketing Managers need to be judicious with Generative AI technologies. As AI reshapes the marketing landscape, understanding its strategic application becomes crucial.Content Overview:The rapid adoption of Gen AI technologies like ChatGPT has transformed business operations, with a significant impact on sales and marketing strategies.Despite the enthusiasm, many companies face challenges in integrating these tools effectively, raising concerns about ROI and tool utility.Key Takeaways:Purpose-Driven Tool Selection: Avoid the clutter of redundant tools by ensuring each...
2024-02-1933 minAnalyticsToday Podcast3 strategies to integrate GenAI for busy CIOsDive into the world of Generative AI (GenAI) with our latest podcast episode, tailored for companies looking to harness the transformative power of GenAI. We uncover the complexities, highlight common pitfalls, and offer a roadmap to successful implementation.YouTube video LinkWhat You'll Learn:The Pitfalls of Going "All-In": Discover why a full-scale, unstructured approach to GenAI might lead to increased costs, complexity, and unwelcome technical debt.Isolation vs. Integration: Understand the limitations of departmentalized GenAI efforts and the importance of a cohesive strategy for long-term success.The Challenge...
2024-01-3132 min
AnalyticsToday Podcast7 Strategies for Digital Transformation Leaders in 2024Introduction:Welcome to another episode of Analytics Today podcast show. Today, we will share how to be an actionable digital leader in 2024.You can find us on Youtube.Here are the show notes:Discussion Highlights:Job Market Trends and Observations:Insights into the current job market.Skepticism about media reports versus real-world experiences.The paradox of layoffs amidst company profits.Leadership Challenges and Strategies:The dilemma facing leaders in large companies regarding hiring and layoffs.The importance of honesty and loyalty in corporate leadership.
2024-01-1635 minAnalyticsToday Podcast2024 AI, Digital and Data Predictions🎙️ New Podcast Episode Alert! 🎙️In this week's episode, we are back again with our special annual predictions show. First, we will review how we scored on 2023 predictions then we will dive deeper on 2024 predictions. Starting this year we are going to start having AI as a special topic in addition to digital and data. Here is what we will cover:🔵 Personalized Customer Experiences through AI 🔵 Voice Search Optimization Advancements 🔵 Augmented Reality in Retail Marketing 🔵 Role of Data in Influencer Marketing 🔵 Integration of AI in Sales Automation 🔵 Video Marketing Evolution 🔵 Omnichannel Marke...
2023-12-1843 minAnalyticsToday Podcast10 Game-Changing Insights from Running Global Data & AI Automation Projects🎙️ New Podcast Episode Alert! 🎙️In this week's episode, we're diving deep into the world of running large scale AI automation and Data projects. Join us as we explore 10 crucial lessons for successful project delivery. From managing timelines to tackling scope creep and integration challenges, we've got you covered!🔵 Don't commit to a set-in stone delivery timeline 🔵 Watch out for project scope creep 🔵 Be very skeptical of integration between new vendors with existing systems 🔵 Business must commit resources to align on expectations 🔵 Garbage in is garbage out 🔵 Change management will make or break your project 🔵 Inad...
2023-11-0344 minAnalyticsToday PodcastThe Future of Stream Processing using AI with Alex WaldenIn this show Jeremy Roberts and Sameer Khan discuss the future of stream processing and analytics with Ververica's CEO Alex Walden. You can watch this show on YouTube: https://youtu.be/Ou24MrlpIw0We cover the following topics:Q1. What are the main challenges and opportunities that you face as the CEO of Ververica, a company that provides enterprise solutions for stateful stream processing and streaming analytics with Apache Flink?Q2. What are the benefits of using Ververica cloud, a fully-managed cloud-native service for real-time data processing, over other cloud services or s...
2023-10-2749 minAnalyticsToday PodcastFrom Search Engines to Smart Conversations: AI Analytics JourneyWatch this show on YouTube: www.youtube.com/watch?v=AgkRIxKT14gIn today shows, Jeremy Roberts and Sameer Khan will discuss how digital marketing and analytics has evolved in the last 20 years and explain the different stages of the digital marketing and analytics journey. Here is what's covered:1. Single channel analytics and marketing2. Multi channel/OmniChannel analytics3. Attribution analysis4. Marketing Automation5. Machine Learning6. Personalization7. Open Garden8. Customer Data Platforms9. Real Time Personalization10. AI based personalizationvisit us: www.analyticstodaypodcast.comiTunes:podcasts...
2023-10-0636 minAnalyticsToday PodcastForget Chat GTP: Future of AI Video is here with Sud BhatijaToday's show is exciting because we have a great guest who is here to challenge the Chat GTP buzz with groundbreaking video intelligence AI solution that does not requires typing. Sud Bhatija is the founder of Spot AI that uses the video AI technology to identify actions/behavior and recommendations.In this show, you will learn:How Sud became the founder of an AI video company?What does the future of CCTV/Digital Camera system looks like and why you should care?How video intelligence is going to revolutionize businesses more than Chat...
2023-03-0745 min
AnalyticsToday Podcast2023 Digital and Data Trends & Predictions2023 is here and it's time for our full year digital and data predictions. In this show, Jeremy and Sameer will discuss the following digital and data trends and how it will impact you and your organization. We will also review our 2022 predictions and see where we landed. Brace on for a content filled show:Decentralizing social media to create a ‘super app’Data as a ServiceVideo adoption continues to accelerateIncrease in Marketing Data Tech SpendingContent creator and brand alignmentTechnical to Anticipation Marketing AutomationMove over chat bots, GTP4 is hereIncrease in Interactive Web ContentThird Party Cookies Dies a Sl...
2023-01-1949 minAnalyticsToday PodcastHow to Get Mentored by Elon Musk with Nick FreundIn today's show, we have a guest who was directly mentored by Elon Musk during his early days at Tesla. Nick Freund took the mentorship to heart and started an analytics workstream company called Workstream.io. Nick will share his unique and exciting experience of what it looks like to learn from one of the legends in the business and tech work - Elon Musk. He also shares:Interesting facts about his journey from and employee to a founder of a successful startup.His exact secret to building a tech company from scratchWhat is...
2022-09-2338 minAnalyticsToday PodcastSolving Small Data Problems using AI with Christopher NguyenToday, at our show we have Christopher Nguyen who is a leader in the AI space and co-founder of Aitomatic. You will enjoy the conversation as we geek out with Christopher and cover the following topics:Learn how Chris started his career as a software engineer at HP, worked at Google and now heading Aitomatic. What is Aitomatic and how it's different from other AI players in the market?How human and AI can work together instead of AI replacing humans. How do you think AI will help us scale human productivity?Data is becoming a b...
2022-08-2226 minAnalyticsToday PodcastCrush Your Sales using Prospecting Intelligence with Krishan PatelToday's session we have a great guest Krishan Patel who is the VP of product for Apollo. Krishan will share insights on how his company is able to transform the sales prospecting process using artificial intelligence and data. In this session you will discover:How Krishan overcame challenges in his career to become VP of product?How Apollo combines demographic, industry and firmographic insights to deliver unique targeted profiles?What type of analytics does Apollo provide to the sales organization to improve conversion?What is the evolution in sales for B2B?How...
2022-06-2836 minAnalyticsToday PodcastCreate a more Informed and Connected Org with Ian WhiteToday, organizations are struggling as we live in the age of "Great Resignation". How can leaders take the best action for improving retention and maintaining healthy engagement for their employees? Ian White (CEO of Chart Hop) joins us as a guest and shares how data can transform organizations.We will discuss:Why HR data is a disaster (and how to fix it)How to implement people analyticsThe importance of proactively maintaining organizational healthWhy headcount planning is frustrating and time-consumingHow creating a sense of purpose for employees promotes retention and...
2022-05-1043 minAnalyticsToday PodcastDemystifying Digital Buying Behavior with John Horn2022 is here and we are having a great start to our podcast this year with another awesome guest John Horn. John is the CEO of StubGroup, a company that specializes in Google Ads and Analytics. Here is what we cover in this show:Johns career journey and lessons he learned from his first job to becoming CEO of StubGroup. He recently wrote an article based on the study his company conducted. The article demystifies ecommerce pricing strategy and consumer buying behavior. John will share some secrets of consumer buying behavior based on average order value and how...
2022-01-3129 minAnalyticsToday Podcast10 Digital and Data Trends/Predictions for 20222021 is coming to an end and I want to congratulate all our listeners for completing another challenging year filled with inflation, logistics challenges and Covid variants. Good news is 2022 brings new hopes and possibilities for the digital world. Today, we will share our 10 Digital and Data predictions for 2022:Marketers will use AI-powered audience solutions instead of cookie basedActionable video ads with in-video shopping experience will replace traditional video adsConversational marketing will overtake script-based marketingIoT devices adoption rate will increase by 30%Sales teams will actively accommodate fully remote or hybrid sales...
2021-12-2334 minAnalyticsToday PodcastThe Future of Digital Governance with Rob ClarkeDigital landscape is changing rapidly and it creates new challenges for the business to deliver the right customer experience while keeping privacy and governance in check. In this episode we have Rob Clarke the founder of digital experience platform Strala and now VP of Product at ObservePoint. We will have some exciting conversation about the following:What was the rational behind founding Strala, a customer experience measurement platform?How has digital experience evolved in the last 10 years?What is the future of digital customer experience?What is lacking in the Adobe's...
2021-11-0849 minAnalyticsToday PodcastWhat Law Tells us About Consumer Privacy with Attorney Alan ChapellFirst of its kind, this show although not a legal advice is an opportunity to hear directly form data privacy expert and an attorney Alan Chapell. Alan is not only an attorney but also a song writer and singer. Here is what we cover in this show:Lawyer by trade and a singer/songwriter at the same time. Alan shares his motivation, inspiration and a unique career journey.What are the legal implications of the change in data privacy landscape?How to split roles and responsibilities across privacy teams?In today’s challenging environment, ho...
2021-09-1841 minAnalyticsToday PodcastSelling Data Privacy Solution in the GDPR World with Tim BairdIn this show, we had opportunity to discuss the issues experienced by sales and marketing organizations in the GDPR age. Tim Baird was able to dissect the exact challenges and opportunities experienced by data privacy companies and sales organization. Here is what we cover:What is the hardest part of selling a data privacy management platform to the businesses?How does the Observepoint play a role in reducing the GDPR impact?What is the key difference between a data privacy monitoring solution vs a consent management platform?What types of challenges or questions do...
2021-09-1137 minAnalyticsToday PodcastMake Elephants Fly and Startups Thrive with Steven HoffmanOnce in a lifetime you get to interview one of the top startup accelerators of our times. In this show, we have Steve Hoffman (Captain Hoff) as our guest and we left no chance to miss out the opportunity in exacting value for our listeners. Steve is a founder of startup accelerator firm called Founders space that has presence is more than 50 countries. If you are a startup or thinking to launch one then you cannot afford to miss this episode. Here is what we cover in this show:Steve's phenomenal career journey as a game developer...
2021-09-0152 minAnalyticsToday PodcastGetting Your Digital Data Strategy Right with Mike FongData is increasing at the speed of light and organizations are experiencing new challenges to manage data and technology. Inconsistencies and inaccuracies in data creates credibility issues for the leadership and data managers. In this show, we have Mike Fong who is a solution engineer at Observe Point. Mike will share how ObservePoint can help solve data problems using technology and tag management platform. ObservePoint gives data professionals confidence in their data and insights by: Automatically auditing your data collection for errors across your whole websiteTesting your most important pages and user paths for fun...
2021-08-1043 minAnalyticsToday PodcastMaking People Count using Analytics with Ian CookPeople are the most important part of any organization. Sometimes, corporations are too focused on standard HR procedures and they lose key people insights leading to attrition, disengagement and layoffs. Ian Cook who is the leader of people analytics at Visier provides a refreshing alternative. In this information rich show, Jeremy and Sameer extract knowledgeable insights from Ian on how he runs his people analytics organizations. Here is a quick overview of what you will discover:What is People Analytics and how it is different from HR?What are some of the challenges experienced by people l...
2021-06-3027 minAnalyticsToday Podcast5 Keys to Capture Value from Digital Transformation InitiativesWith 2020 behind us, the world is now ready to transform personally and digital as well. Did your organization jumped the digital transformation ship due to Covid-19 only to find lower benefits than promise? You are not the only one. There are still millions of businesses that were forced to go digital without a plan or strategy.In this show, we will dissect on how to capture value from your digital transformation initiatives strategically and tactically. Join us as we review 5 keys to increase the value of your digital initiatives and provide you gold nuggets to apply to...
2021-04-0226 minAnalyticsToday Podcast2021 Digital and Data Trends/PredictionsTi's the time of the year when Jeremy and I provide our predictions and trends for the new year. 2020 has been a crazy year for this planet and an amazing year for digital transformation. In this show, we will review our 2020 predictions and then share our insights on 2021 trends and what should we expect. Here is the list of the trends we will cover in this show:1. Digital operations platforms (DOP) will replace ERP systems2. Digital transformation will evolve from buzz word to reality3. Messenger consolidation will expedite.4. Buy button will be placed every...
2020-12-1543 minAnalyticsToday PodcastEliminating Advertising Waste using Advanced Analytics with Dr. Michael CohenAccording to latest TrafficGuard study, digital advertisers will waste $100M over the next 5 years. Interestingly, only 10% of all the advertising efforts produce results while businesses continue to invests billions in advertising. In this show, we had an opportunity to interview Dr. Michael Cohen who is the Chief Data and Tech officer at Marketing Evolution.Dr. Cohen and his company have specialized in creating solutions for digital organization to reduce wasted ad spend. Here are the insights you will uncover during this content rich show:Discover hard to find relationships between marketing channelsLearn the...
2020-10-0252 minAnalyticsToday PodcastElevate: Unlock Your Success with Robert GlazerIn this show, we had the privilege to interview the best selling author of multiple books Robert Glazer. Bob, as he likes to call himself is a fascitinating leader, author and inspirational speaker who has touched multiple lives. In my view, this is one of the best shows we have even done if not the best. It's filled with gold nuggets for professionals from all walks of life. Here is what's included:How Bob went from being an analyst to a best selling author and CEO/founder of Acceleration partner?The secret to converting your passion into a...
2020-09-2148 minAnalyticsToday PodcastIs This The End of Digital Marketing?Digital marketing world is never going to be the same anymore. Google has announced it will deprecate third party cookies through its Chrome browser by 2022. Third party cookies drive most of the off site targeting and personalization. This change will impact marketers, analytics solutions and Google itself.In this show, we will dive deeper to explain the fundamentals of third party cookies, how cookies play a role in digital marketing and what kind of impact marketers will experience with the death of third party cookies. We will also share tools and strategies you can use right now...
2020-09-0124 minAnalyticsToday Podcast5 Steps to Perform a Digital Transformation Discovery Session – Part 2With Covid19, organizations are forced to transform and become digitally enabled quickly. However, digital transformation is not easy and companies lose fortune trying to transform legacy systems, process and culture. In this two part show, Jeremy and Sameer will dive deeper on how to conduct a digital transformation discovery session.These discovery sessions are the exact same we have used across Fortune 100, Inc 5000 and smaller businesses.Here are questions we answer on this show:What are the exact steps to conduct a powerful discovery session?What questions you must ask during each stage?
2020-08-0643 minAnalyticsToday Podcast5 Steps to Perform a Digital Transformation Discovery Session – Part 1With Covid19, organizations are forced to transform and become digitally enabled quickly. However, digital transformation is not easy and companies lose fortune trying to transform legacy systems, process and culture. In this two part show, Jeremy and Sameer will dive deeper on how to conduct a digital transformation discovery session.These discovery sessions are the exact same we have used across Fortune 100, Inc 5000 and smaller businesses.Here are questions we answer on this show:What are the exact steps to conduct a powerful discovery session?What questions you must ask during each stage?
2020-08-0618 minAnalyticsToday Podcast53: Cyber Security & Fraud Prevention During Uncertainty - Denise PurtzerIn this show we had an opportunity to interview the VP of partner marketing Denise Purtzer at Clear Sale. Denise has a deep cyber security and commerce background it was exciting to learn how her company is able to help ecommerce business recover lost revenue and prevent fraud during crisis. Here are the topics we addressed in this show:What is Clear Sale and how does it helps other eCommerce businesses ?What are the latest trends in cyber security and how is Covid-19 impacting these trends?What does the job market and the opportunity looks...
2020-05-3137 minAnalyticsToday Podcast52: Empowering Investors During Covid19 Crisis using Behavior AnalyticsIn this show, we had the pleasure of talking to Clare Flynn who is the CEO and Founder of Essentia Analytics. Essentia is a company that specializes in arming portfolio managers, fund managers, analyst and wealth managers with behavior insights to improve ROI. Clare shares the details on how she was able to take her Wall Street knowledge to help the investment community with state of the art solution. She provides insights on how an average investor can leverage analytics to overcome personal bias.Enjoy the show and leave us feedback on ITunes.Visit www.analyticstodaypodcast...
2020-05-1138 minAnalyticsToday Podcast51 - 5G: Myths, Misconceptions and RealityWhat is 5G and what's all the excitement about? How will 5G change your personal and professional lives? What will be the implication of 5G to your career and how can you be prepared. In this show, we will demystify 5G and separate hype from reality. You will learn what is happening with 5G and how you can capitalize on this change.We will also share some exciting news about a live event we are hosting for our listeners using zoom conference platform. You can get more details of this live event on www.analyticstodaypodcast.com/events
2020-03-3038 minAnalyticsToday Podcast50 : Why Digital Analytics deserved an Anthem and a Kick-ass Reputation Rarely we come across talented marketers and analytics leaders with talent is so diverse than you can't stop but think this is spectacular. In this show, we are going to interview Tiankai Feng who is a digital analytics leader at Adidas. He will share his passion for digital analytics and his amazing journey. Plus, there is an awesome surprise for digital analytics leaders. Tune in to our show at www.analyticstodaypodcast.com and leave us feedback on iTunes. Support the showFollow us on Twitter @sameerkhan or @jeremyaroberts or leave us a review on iTunes: ht...
2020-03-1145 minAnalyticsToday Podcast49 : 2020 Digital and Data Predictions2019 was a great year for digital and data professionals. Digital continues to dominate the world in every aspect and the transformations are evident in every parts of the business. Today, we are excited to share our 11 digital and data predictions for 2020. Enjoy and leave your reviews on ITunes and share your feedback.Here are the list of predictions:1. Marketing and sales will continue to increase AI technology adoption.2. Online buying will continue to put big box stores out of business.3. Mobile messaging app users will surpass the number of social network users.
2019-12-1440 minAnalyticsToday Podcast48: From Digital Marketing to Digital TransformationWe started our journey with digital marketing more than a 15 years ago. This was way before Facebook was invented. Basic Google search and a simple Amazon & Ebay websites were starting to get popular. Things have changed rapidly and almost everything right now touches digital.In this show we will talk about our journey from digital marketing to digital transformation. We will discuss why digital transformation is where the future is and then share our 5 part transformation initiatives.Support the showFollow us on Twitter @sameerkhan or @jeremyaroberts or leave us a review on...
2019-12-0521 minAnalyticsToday Podcast47: How to Land a High Paying Digital or Data Job - Part 3: 30-60-90 DaysIn the final part of the 3-part series, we discuss what you need to do after you complete your interviews. Here is what you will learn:How to make sure you get an offer?The exact followup sequence you must use after the interview to get an offer.How to sense the organization in your first 30 days?Unusual 30-60-90 day planand much morewww.analyticstodaypodcast.comSupport the showFollow us on Twitter @sameerkhan or @jeremyaroberts or leave us a review on iTunes: https://podcasts...
2019-10-2436 minAnalyticsToday Podcast46: How to Land a High Paying Digital or Data Job - Part 2: Interview PreparationIn the first part of this series we discussed how to improve your resume to land the interview. In the part 2 of the "How to land a High Paying Digital or Data Job", we will discuss how to prepare for the interview process.Here are few things we discuss in this show:How to gain confidence of the interviewer within the first few minutes of your arrival.Things you should never say during your interview.How to improve your chances of getting an offer.How to position your self with unshakable confidence.
2019-10-2350 minAnalyticsToday Podcast45: How to Land a High Paying Digital or Data Job - Part 1: ResumeDigital and Analytics are the two fastest growing industries. There is always opportunity for digit and data leaders. There are tons of jobs in the market. However, it's not easy to find a high paying job that you will enjoy for atleast 3-5 years. In this three part podcast series, we will show you how bypass recruiters and get interview calls, deliver a job winning interview and establish yourself in the new organization.This show is about optimizing your resume, creating a rock start LinkedIn profile and landing interview call.
2019-10-2338 minAnalyticsToday Podcast44: How to Transform Your Marketing Funnel Using Content Consumption Data with Nick EdouardContent is no longer the king but relevancy is what really matters. Consumers are becoming smarter than the companies in terms of getting key information to make purchase decisions. In this show, we invited Nick Edouard who is the president and Chief Product Officer at PathFactory. Nick has spent his career identifying what type of content clicks with buyers and he went on to build a company around it. Originally called LookBookHQ, Nick's company Pathfactory allows organizations to increase content relevancy by identifying content engagement and usage using machine learning algorithms. #contentmarketing #digitalmarketing #martechS...
2019-06-1149 minAnalyticsToday Podcast43: 7 Strategic Steps to Implementing a MarTech PlatformMarTech is short for Marketing Technology. In the last seven years, there has been a significant growth in marketing technology. In 2011, there were few hundred marketing tech and in 2019 there are more than 7000 technologies. This rapid change requires organizations to follow a strong process to implement marketing tech. In this show, Jeremy and I will go through the seven strategic steps required to implement any marketing technology in your organization. These steps apply to big or small companies.Here are the steps:AlignmentRequirementResearchRecommendationImplementationTrainingGovernanace...
2019-05-2643 minAnalyticsToday Podcast42: Top 2019 Marketing Technology and Digital Trends2019 is off to a great start and organizations are finding news way to improve return on investment and maximize marketing dollars. In today's show, Jeremy and I discuss the top marketing technology platforms and digital trends. We dive into the different types of platforms, their growth trends, market size and how and when to utilize these platforms. Here are the categories we will discuss:Content management systems (CMS)Ecommerce platformsMarketing Automation and Email ManagementSocial Media Marketing toolsCRMDigital Advertisement and Audience Management PlatformsContent marketing and digital trends
2019-04-2745 minAnalyticsToday Podcast41 - 7 Ways AI is Transforming Marketing & AnalyticsAI is impacting almost every industry and company. The hype is promising but does will it really stand the test? What about the marketing and analytics jobs? How will AI impact your life in marketing or analytics? What about Data? I know you have all these questions so we (Sameer and Jeremy) will discuss these and similar topic in today's show. We will address:Impact of AI on customer data unificationHow AI will replace a regular analyst jobProducing content at the speed of lightNo more waiting for a customer support agent...
2019-02-2228 minAnalyticsToday Podcast11 Data, Analytics and Marketing Predictions for 2019In this show, we will discuss the 2019 Data, Analytics and Marketing predictions for 2019. We will also review our 2018 predictions and evaluate which ones were spot on vs those that didn't held true. The episode is filled with digital, AI, data, marketing and technology insights and is one of the fastest way to get you up to date on the latest trends.Be sure to leave us your feedback on iTunes and you can get the show notes on either www.keywebmetrics.com or our podcast website www.analyticstodaypodcast.comSupport the showFollow...
2018-12-2147 minAnalyticsToday Podcast40 - Fake Data: The Rise of False AnalyticsData is the new oil and it pretty much feed all aspects of our lives including personal, financial, business and health. We use more data than the all previous generations combined. However, we don't realize the implications of the massive data age. The media today covers fake news ignoring the fact the fake news are created by fake data. In this show, we drill down in to the specifics of fake data. We discuss the following:What is fake data?How is fake data generated?Why fake data is a bigger issue than we believe...
2018-11-1641 minAnalyticsToday Podcast39 - Fundamentals of Transforming your SaaS Marketing with Mervyn AlamgirIn this podcast we had an opportunity to interview Mervyn Alamgir who is the head of digital marketing at TIBCO. Mervyn is a good friend and a well known digital leader in the B2B space. We will discuss:How to transform SaaS organizations with digital and MarTech?How to enable a change environment while building trust with sales?Tips to overcome marketing challenges in enterprise organizations.and lot more.Follow us at www.analyticstodaypodcast.com or leave us your reviews on Google or Itunes
2018-10-1440 min
AnalyticsToday Podcast38 - 5 Best Practices for Implementing Multi-Touch AttributionMarketing attribution is consistently one of the most debated topic. With increase in the number marketing and sales channels it becomes harder to give proper credit to each initiatives. In this show, we will discuss the five key elements of implementing the marketing attribution model. We will drill down into each best practice and discuss it in detail to help our users fully understand the mechanics of marketing attribution.Follow up on www.analyticstodaypodcast.comSupport the showFollow us on Twitter @sameerkhan or @jeremyaroberts or leave us a review on iTunes: https://podcasts.apple.com/us...
2018-08-2341 min
AnalyticsToday Podcast37 - 5 Major Analytics Acquisitions for 2018Analytics companies are growing at the speed of light. Each year a new organization pops up offering a new way to look at data. The phenomenal growth leads to mergers and acquisitions due to marketing consolidation. In this show, we will discuss the biggest analytics company acquisitions of 2018. We will share insights on why the acquisitions were made, what was the investment and how these acquisitions will benefit the end user.Leave us a feedback on Itunes for #AnalyticsToday podcast. Find us at www.analyticstodaypodcast.comSupport the showFollow us on Twitter @sameerkhan or @jeremyaroberts or...
2018-07-2834 min
AnalyticsToday Podcast36 - 5 Strange Analytics Equations used by Flat Earth BelieversThere has been a new development in the non-scientific community about the shape of the earth. A concept called as flat earth has been in the news lately and has been backed by multiple celebrities. It is interesting to watch the debate between people who believe in round earth vs flat earth.In this show, we wanted to discuss some of the mathematical and analytical equations that are used in these debates. These mathematical equations are backed by science and have been used by scientific community for a long time. We would like to discuss these equations and provide information...
2018-06-2423 min
AnalyticsToday Podcast35 - Decrypting GDPR and Data Privacy with Bret PiattGDPR kicks in on May 25th 2018 and will impact all of us in ways we could not imagine. With only 10 days left to the launch of GDPR laws it becomes inevitable to avoid its impact. In this show we interview CEO of Jungle Disk and Data Privacy expert Bret Piatt. Bret shares his passion about cyber security, technology and coding. In addition, he talks about how companies big or small should prepare for GPDR. What are the ramifications of the GDPR and the new data privacy laws going into effect on May 25th 2018. He provides detailed insight and action plan...
2018-05-1540 min
AnalyticsToday Podcast34 - How to Implement an Organization-Wide Attribution Model using MarTechLast week, Sameer Khan was a guest speaker at the MarTech West conference. This podcast is the recording of his well received presentation on attribution and marketing technology. "Attribution" is no longer a buzzword, but a business imperative. It's also tricky at best to get right, with many companies struggling to effectively gather and analyze attribution data.In this session, we will dive into attribution challenges and provide a plan of action to surface key insights you'll need to evolve your marketing campaigns. You will learn how Alert Logic's award-winning marketing operations team was able to partner with Sales and...
2018-05-0322 min
AnalyticsToday Podcast33 - Five Marketing Attribution Stakeholder Personas...Which One Are You?Today Jeremy and Sameer will discuss the five types of marketing attribution stakeholders, their views on marketing attribution and how you can work with them. We will give you a detailed view of the approach and methodologies that has worked for us to overcome organizational challenges when leading marketing attribution conversation. We will also leave you with questions and ideas on how to work with different stakeholders and close gaps. Listen and implement the techniques and tips on implementing and managing organization wide attribution platforms and solutions.Support the showFollow us on Twitter @sameerkhan or @jeremyaroberts...
2018-04-0242 min
AnalyticsToday Podcast32 - Customer Centricity and LTV with Peter Fader and Dan McCarthyIn this show we had the opportunity to talk to Peter Fader and Dan McCarthy. Peter is well known for his work around customer centricity and customer lifetime value. He has written several research papers and a book on that topic and is a professor of marketing at the Wharton School of the University of Pennsylvania. Dan McCarty is a PHD and co-founder of the company called Zodiacmetrics.com where he partners with Peter to help customers solve marketing challenges. Here are the topics we will cover:What is customer lifetime value and what it is not?The correct way...
2018-03-0846 min
AnalyticsToday Podcast11 Data, Analytics and Marketing Predictions for 20182018 is almost here and most professionals are in the process of planning for the new year. We want to close the year on a special note by giving you the data, analytics and marketing predictions. In this show, we will discuss 11 data, analytics and marketing predictions for 2018. Join us and start preparing for the new year. You can always find out on Soundcloud, Google Play or Apple Itunes or our website www.analyticstodaypodcast.comSupport the showFollow us on Twitter @sameerkhan or @jeremyaroberts or leave us a review on iTunes: https://podcasts.apple.com/us/podcast...
2017-12-2939 min
AnalyticsToday Podcast31 - Revenue Marketing using Multichannel Attribution with Joel BurkeRevenue marketing is a concept of improving marketing funnel by focusing only on the revenue impacting initiatives. Joel Burke has been a big proponent of revenue marketing and his company Outshine specializes in helping customers find revenue opportunities across the marketing funnel using advanced attribution. In this podcast, we will drill down into specific action items on how to improve marketing funnel and deploy multichannel attribution. We will also discuss the use of CRM and marketing automation for revenue marketing and how to build a successful revenue marketing stack.Visit us at www.analyticstodaypodcast.com for listing of our shows...
2017-12-2939 min
AnalyticsToday Podcast30 - Using Artificial Intelligence to Drive Customer Experience with Yoav ShwartzIn this AnalyticsToday podcast show, we had an opportunity to talk to another co-founder of Uberflip Yoav Shwartz. We discuss in great details the data science and artificial intelligence to drive content strategy and customer experience. Yoav provides insights on why AI is the future of content marketing and how his company is able to leverage AI and third party data sources to turn content into a story telling experience. He also provides great advise on how to build a company from scratch and how data is can help solve many demand generation problems.As always, review the full show...
2017-12-0831 min
AnalyticsToday Podcast29 - The Future of Content Marketing with Randy Frisch of UberFlipThis is another exciting edition of the #AnalyticsToday podcast as we discuss the future of content marketing with UberFlip founder and CMO Randy Frisch. In this show, Randy shares detailed insight on where content marketing is heading, what marketers should do to prepare themselves and how his company Uberflip can help end users.He talks about his personal journey and how why there was a need for a different type of content marketing company. Uberflip is also running an Account Based Marketing campaign for holidays and listeners can check that out at Hub.Uberflip.com.As always, you can visit...
2017-12-0544 min
AnalyticsToday Podcast28 - Interview with Matt Heinz: Sales and Marketing Pipeline PredictionToday we have another awesome guest on the show. Matt Heinz of Heinzmarketing.com who is a popular marketing thought leader, entrepreneur and author. In this show, Matt will share his thoughts on sales and marketing pipeline marketing, pipeline prediction and variety of other key topics. Join us and listen till the end and later follow us at www.analyticstodaypodcast.comSupport the showFollow us on Twitter @sameerkhan or @jeremyaroberts or leave us a review on iTunes: https://podcasts.apple.com/us/podcast/analyticstoday-podcast/id1044308732Consult with us: https://www.strategystack.io
2017-11-0134 min
AnalyticsToday Podcast27 - 7 Lessons Learned from Sirius Decisions Technology Conference Day1I am at the Sirius Decisions Technology Exchange conference and we finished the day 1 of the conference. In this special edition of the AnalyticsToday podcast, I have summarize the lessons from the session today so for those who are not able to attend can get a quick overview and those that attended can have a good summary of the day 1. Follow up on our website at www.analyticstodaypodcast.comSupport the showFollow us on Twitter @sameerkhan or @jeremyaroberts or leave us a review on iTunes: https://podcasts.apple.com/us/podcast/analyticstoday-podcast/id1044308732Consult...
2017-10-3017 min
AnalyticsToday Podcast26 - Interview with CEO of Perkuto Alex Pelletier on Marketing AutomationIn this podcast we will interview another very special guest Alex Pelletier who is the CEO of a marketing automation consulting firm called Perkuto. Join us, as Alex shares his journey from a financial advisor to becoming a marketing leader and how the new trends in marketing automation and technology are reshaping marketing. You can get show notes on our podcast site www.analyticstodaypodcast.comSupport the showFollow us on Twitter @sameerkhan or @jeremyaroberts or leave us a review on iTunes: https://podcasts.apple.com/us/podcast/analyticstoday-podcast/id1044308732Consult with us: https://www...
2017-10-2332 min
AnalyticsToday Podcast25 - Interview with Dave Rigotti of Bizible: Rise of Marketing AttributionThis is the first ever AnalyticsToday interview podcast where we have a very special guest. In this podcast, we will interview Dave Rigotti (VP of Marketing at Bizible) and ask him really interesting and tough questions about marketing attribution, his company Bizible and get the details that will help marketers take their attribution to the next level. Another big announcement is our new podcast website is live - www.analyticstodaypodcast.com and this will be a permanent place for our podcasts going forward.Support the showFollow us on Twitter @sameerkhan or @jeremyaroberts or leave us a...
2017-09-2539 min
AnalyticsToday Podcast24 - Digital Marketer and Analytics Professional Resume Best PracticesFinding your dream digital marketing or analytics job in this competitive market is hard. You need strong verbal communication, writing and presentation skills besides your domain expertise. In this podcast, we discuss the best practices to follow when writing your resume so your chances of getting an interview increase. For show notes and detailed insights, visit www.datacrackle.comSupport the showFollow us on Twitter @sameerkhan or @jeremyaroberts or leave us a review on iTunes: https://podcasts.apple.com/us/podcast/analyticstoday-podcast/id1044308732Consult with us: https://www.strategystack.io www...
2017-07-1632 min
AnalyticsToday Podcast23 - 5 Disruptions Shaping Marketing Technology Landscape in 2017Marketing technology growth has been more than 350% in the last 5 years. There are now 5,381 marketing software solutions in the market compared to 150 in 2011. This phenomenal growth has led to several disruptions in traditional way of doing marketing and business. In this show, we discuss the 5 key disruptions and how to prepare for it. For show notes and links to ebook downloads go to www.datacrackle.comSupport the showFollow us on Twitter @sameerkhan or @jeremyaroberts or leave us a review on iTunes: https://podcasts.apple.com/us/podcast/analyticstoday-podcast/id1044308732Consult with us: https...
2017-06-0730 min
AnalyticsToday Podcast22 - 7 Inspiring Lessons from the Marketing Ops Game Changer EbookIntegrate (a marketing technology company) recently published an ebook detailing the accomplishments and the professional journey of the top marketing operations and analytics leaders from around the world. In this show, we will discuss the most inspiring and actionable insights from these leaders. You will also learn the qualities and characteristics of the best kept secret of marketing. The ebook and other resources will be shared in the show notes at www.datacrackle.comSupport the showFollow us on Twitter @sameerkhan or @jeremyaroberts or leave us a review on iTunes: https://podcasts.apple.com/us/podcast...
2017-04-2531 min
AnalyticsToday Podcast21 - How to Hack Low Performing Marketing Programs with Data and AnalyticsMarketing programs designed to indirectly impact demand such as branding campaigns, social and display media are one of the easiest ones to have be questions by organization leaders. The key reason being these programs cannot be directly attribution to revenue creation activities. In this show, we will walk through the steps you can take to build the infrastructure, setup measurement techniques and hack your lower performing marketing channels to produce results.Support the showFollow us on Twitter @sameerkhan or @jeremyaroberts or leave us a review on iTunes: https://podcasts.apple.com/us/podcast/analyticstoday-podcast/id1044308732
2017-04-0333 min
AnalyticsToday Podcast20 - 7 Simple & Effective Questions to Ask to Measure CRM Data QualityCustomer Relationship data such as accounts, contacts and leads are the most important data you can ever have to generate revenue. Bad or low quality contact data will lead to several issues such as overspending on marketing, lower close rates, extended sales cycles and lower customer lifetime revenue. In this show we will discuss 7 simple questions you can ask to measure the health of your crm and contact database. We will also provide insights on how to manage the sanity of the data being collected.Support the showFollow us on Twitter @sameerkhan or @jeremyaroberts or leave...
2017-02-2020 min
AnalyticsToday Podcast19 - 5 Actionable Lessons from Forrester Predictive Marketing Analytics SurveyTraditionally, marketing has been more of an art than science. Marketing was measured using awareness and interest metrics instead of sales or revenue. However, with recent advancement in marketing technology and data capturing mechanism things have changed dramatically. Forrester conducted a study to evaluate the use of predictive analytics by B2B marketers. In this show we will be dissecting the results of the survey and extracting actionable insights for our listeners. The copy of the survey will be available on the podcast show notes on datacrackle.comSupport the showFollow us on Twitter @sameerkhan or...
2017-02-0334 min
AnalyticsToday Podcast18 - 21 Advanced Analytics and Marketing Predictions for 20172016 is coming to an end and analytics professionals & marketers are already planning for 2017. To help our listeners plan for 2017, we have prepared a list of 21 advanced analytics and marketing predictions. We strongly believe most of these will impact your life if you are a marketing, analytics, data science or big data professional. These predictions are well researched and are back by data. Listen to the entire show and leave us feedback!Support the showFollow us on Twitter @sameerkhan or @jeremyaroberts or leave us a review on iTunes: https://podcasts.apple.com/us/podcast/analyticstoday-podcast/id1044308732
2016-12-0258 min
AnalyticsToday Podcast17 - Ten Data Driven Actions You Can Take to Improve Digital ConversionData is the fuel of many things in life and more specifically the driver of your digital acquisition engine. Data can help you understand and improve digital conversion. In this show, we will drill down to the 10 key areas of focus for improving your digital conversion using data. We will discuss conversion optimization formula, micro vs macro conversion, risk reversal, design components and many other factors that influence conversion.Support the showFollow us on Twitter @sameerkhan or @jeremyaroberts or leave us a review on iTunes: https://podcasts.apple.com/us/podcast/analyticstoday-podcast/id1044308732Consult...
2016-10-1942 min
AnalyticsToday Podcast16 - 15 Critical Data and Analytics Mistakes to AvoidDo you think you are closing all of your data analytics gaps to run your operations successfully? Do you know what are some of the biggest areas data professionals tend to overlook? Join us, as we dive deep to discuss 15 data and analytics mistakes and how to avoid these. Some of the ponits we will discuss are:1. Deprioritization of business outcomes2. Hypothesis based vs exploratory analysis3. Running analytics in silos4. Unstructured data and many more.Support the showFollow us on Twitter @sameerkhan or @jeremyaroberts or leave us a review on iTunes: https://podcasts.apple.com/us...
2016-08-2344 min
Digital Tenet - A Digital Business Podcast12 - How To Manage Your Online ReputationHaving a positive reputation is essential to drawing new people toward your brand. By providing positive content with followers on the internet, you protect yourself from negative reviews or channels that might hurt the brand's overall image. In today's shorty, we talk about several useful aspects of online promoting that can help strengthen your content while driving away potentially harmful channels that would otherwise harm your reputation.
2016-07-1504 min
Digital Tenet - A Digital Business Podcast11 - Measuring The Success Of Your Social ChannelsSuccess isn't always measured by the numerical accumulation of likes or follows. Sometimes, simply looking at your share of voice via frequency of mention or searching for keywords related to your product let you know a great deal more about the ranges your channels are reaching. In this episode we aim to discuss what to look for in your social channels and briefly mention some ways to identify the key metrics for your product.
2016-07-1504 min
Digital Tenet - A Digital Business Podcast10 - How To Leverage Promoters To Strengthen Your Social VoiceOften times in the marketing world our voices have trouble penetrating a vast web dominated by larger, more experienced business holders. Finding the time and resources to have your voice heard can prove difficult when shadowed by the arsenal some of these companies employ. Today we identify and address the techniques smaller business marketers can utilize to effectively capture the attention of audiences in a vastly populated market.
2016-07-1405 min
AnalyticsToday Podcast15 - 5 Actionable Lessons from the 2016 Big Data SurveyIn this show we are going to talk about the key takeaways we gathered from a recent Big Data survey so you can take action on the survey data. NewVantage partners is a Big Data consulting firm that runs an annual survey called "Big Data Executive Survey" in which it targets senior Fortune 1000 business and technology decision makers. The purpose of this survey is three fold:1. To understand the role of big data and analytics in the organization2. Get insights on how big data is being applied across various business units3. How analytics is changing the industry and the organizationsLet's...
2016-07-1333 min
Digital Tenet - A Digital Business Podcast9 - 7 Actionable Lessons from the 2016 State of Marketing ResearchEvery year, SalesForce releases a report call the “State of Marketing“. They survey thousands of marketers and compile the findings into a content heavy report. This year, the goal of the survey was to understand:
1. Trends influencing and changing the role of marketing.
2. How different marketing teams approach marketing intelligence and customer experience
3. New developments in the digital business and marketing industry.
2016-06-2236 min
AnalyticsToday Podcast14 - 7 Actionable Lessons from the 2016 State of Marketing ResearchEvery year, SalesForce releases a report call the "State of Marketing". They survey thousands of marketers each year and compile the findings into a content heavy report. This year the goal of the survey was to understand:1. Macro and micro trends influencing and changing the role of marketing.2. How different types of marketing teams approach marketing intelligence and customer experience3. New developments in the digital marketing industry.In this podcast, we are going to take seven insights from the report and present it in an actionable format for our listeners so you can apply the research directly to your business.
2016-06-2236 min
Digital Tenet - A Digital Business Podcast8 - How to Measure Success of a Marketing ChannelWe spend a lot of money, resources and time on marketing. There are many different marketing tactics and channels including seo, ppc, offline advertising, events and tradeshows. The question is how do you understand which marketing channel is most effective or what combination of channels should you invest your time and money on. In this show, we will answer some of the most pressing questions a digital business marketer has and share our experience.
2016-06-0805 min
Digital Tenet - A Digital Business Podcast7 - How to Sell Your Idea Internally in Your OrganizationDo you have a great idea on how to improve results, reduce cost or optimize organizational processes? Do you think your idea is worth sharing and has a potential to benefit your organization? Are you holding back because you don't know how to talk about your idea to your boss or peers? In this show, we will discuss quick tips and strategies to take your idea from thoughts to reality. We will share proven methods to manifest your ideas.
2016-06-0806 min
Digital Tenet - A Digital Business Podcast6 - What is the Role of a Marketer In the Business WorldThere are lots of misconceptions about the role of a marketer. We are educated by mass media to believe that marketer's role is only limited to marketing products and services. This is far from truth as we will explore the difference roles a marketer plays inside the organization and how marketing is becoming a critical segment of business.
2016-06-0805 min
Digital Tenet - A Digital Business Podcast5 - What is the difference between Organic vs Paid Digital MarketingIf you are looking to start a new business or grow an exiting business you will have to know how to market using free vs paid channels. In this show, we will discuss the difference between organic and paid marketing. We will share quick tips and strategies for someone to understand how to use various marketing methods for your business success.
2016-06-0806 min
AnalyticsToday Podcast13 - Analytics Today Mission, Vision and Next StepsWe have officially completed a dozen shows and thank you to our listeners for staying connected. In this show, we want to talk about why we started the AnalyticsToday show, what is our mission, vision and what are the next steps. There is also a surprise announcement at the end about our brand new podcast show...so keep listening. Please leave feedback!Support the showFollow us on Twitter @sameerkhan or @jeremyaroberts or leave us a review on iTunes: https://podcasts.apple.com/us/podcast/analyticstoday-podcast/id1044308732Consult with us: https://www.strategystack.io
2016-06-0822 min
AnalyticsToday Podcast12 - 6 Steps To Big Data Success For Digital MarketingLast year, we did a keynote presentation at Digimarcon West conference. Our goal was to educate traditional digital marketers on how to use data science and big data analytics to amplify digital results. In this show, we would like to share the audio recording of the session. You can find the powerpoint presentation and the transcript at Datacrackle.com.Support the showFollow us on Twitter @sameerkhan or @jeremyaroberts or leave us a review on iTunes: https://podcasts.apple.com/us/podcast/analyticstoday-podcast/id1044308732Consult with us: https://www.strategystack.io www...
2016-05-2718 min
Digital Tenet - A Digital Business Podcast4-How Much Should You Spend on MarketingIf you lead marketing organization or are responsible for the marketing budget then you will always get asked "what is our optimal marketing budget". In this short podcast we will answer some of the basics of how to figure out your marketing budget needs and also have a clear understanding of how to communicate this to others.
2016-05-1204 min
Digital Tenet - A Digital Business Podcast3-How to Do Marketing with No BudgetYou don't need a large budget to drive customers to your business or your digital properties. In this short podcast, we will share few tips on how to promote your business with no marketing using internal influencers, organic channels and creative ways. We have done it so you can do it as well.
2016-05-1205 min
Digital Tenet - A Digital Business Podcast2-Should I Start Using Twitter for My BusinessIf you are still not using social media for your business then you are missing out on the opportunity to engage with your buyers, prospects, customers and like minded individuals. This short podcast (shorty) quickly answers your question on whether you should use Twitter for business.
2016-05-1204 min
AnalyticsToday Podcast11-Big Data Analytics Cliche Words We Always Like to UseWe love analytics and big data but what we love more is our ability to stick to our favorite terms. There are many cliche words we regularly use and sometimes we don't realize what these words mean and how practical they are. In this podcast, we want to have fun with few of the most popular big data cliche words that are used frequently in the business world. Join us and lets have some fun.Support the showFollow us on Twitter @sameerkhan or @jeremyaroberts or leave us a review on iTunes: https://podcasts.apple.com/us...
2016-05-0823 min
Digital Tenet - A Digital Business Podcast1-How to have a Successful Digital Marketing CareerDigital marketing is one of the fastest growing profession. Analyst data shows a triple digital growth in digital spending. There are 2000+ marketing technology software solutions on planet and the martech industry is growing at exponential rate. This is a perfect storm for those seeking a digital marketing career. Join us to learn all you need to know to start a solid digital marketing or digital analytics career. Even if you are an existing digital marketing professional you can benefit from our knowledge to thrive and take your career to the next level.
2016-04-1134 min
AnalyticsToday Podcast10-Lifestyle Analytics: How Data & Analytics Revolution are Changing our LivesData and analytics have influenced our lives in many ways. I remember, my first personal electronic device was Texas Instrument TI-34 calculator and today kids interact with any type of screen as it it were a tablet. The technology revolution we experience today is fueled by data revolution. In this podcast, we will explore various personal data driven technologies and devices that have improved our lifestyle, simplified transportation, delivered non stop entertainment and many more. We will also discuss how in the near future data and analytics have promise to increase our life span and change the way we live...
2016-04-0444 min
AnalyticsToday Podcast9-Email Marketing and Marketing Automation Best Practices for 2016Email was invented in 1973 and since then there have been countless numbers of email sent across platforms, devices and systems. It has become the most used form of communication in the modern world and also one of the most effective form of marketing. In this podcast Jeremy and Sameer will take you through the journey of how email has evolved and share some advanced tips, tricks and ideas for improving your marketing automation and email marketing programs. Support the showFollow us on Twitter @sameerkhan or @jeremyaroberts or leave us a review on iTunes: https://podcasts.apple...
2016-03-0434 min
AnalyticsToday Podcast8-How to Hack the Digital Marketing Technology StackMarketing is no longer about relationship between people...its about relationship between people and technology. The most successful organizations know this well and they have used the marketing technology stack to their advantage. Join us and learn how your company can use technology to become a world class marketing organization.Support the showFollow us on Twitter @sameerkhan or @jeremyaroberts or leave us a review on iTunes: https://podcasts.apple.com/us/podcast/analyticstoday-podcast/id1044308732Consult with us: https://www.strategystack.io www.analyticstodaypodcast.com
2016-02-0437 min
AnalyticsToday Podcast7 Digital Marketing and Analytics Predictions for 20162015 has been a great year for analytics and marketing professionals. We saw many new developments including launch of Periscope, blurring lines between content marketing and digital campaigns and increased used of data science for marketing. In this podcast, we will discuss 7 new digital marketing and analytics trends for 2016. You will hear seven predictions that can change the way you run your analytics and marketing organizations.Support the showFollow us on Twitter @sameerkhan or @jeremyaroberts or leave us a review on iTunes: https://podcasts.apple.com/us/podcast/analyticstoday-podcast/id1044308732Consult with us: https://www...
2015-12-1427 min
AnalyticsToday Podcast6-How to have a Successful Digital Marketing CareerDigital marketing is one of the fastest growing profession. Analyst data shows a triple digital growth in digital spending. There are 2000+ marketing technology software solutions on planet and the martech industry is growing at exponential rate. This is a perfect storm for those seeking a digital marketing career. Join us to learn all you need to know to start a solid digital marketing or digital analytics career. Even if you are an existing digital marketing professional you can benefit from our knowledge to thrive and take your career to the next level.Support the showFollow us...
2015-11-1834 min
AnalyticsToday Podcast5-Safe Harbor Invalidated: How to Protect and Prepare your Marketing & Analytics OrganizationOn October 6th 2015, Court of Justice of the European Union (CJEU) invalidated the Safe Harbor Law putting thousands of businesses exposed to legal ramifications. In this podcast, we discuss what was Safe Harbor Law, why was it invalidated, how this could impact your marketing or analytics organization and finally how you can plan and protect your organizations. (Please consult your legal adviser as we are not providing any legal advise.)Support the showFollow us on Twitter @sameerkhan or @jeremyaroberts or leave us a review on iTunes: https://podcasts.apple.com/us/podcast/analyticstoday-podcast/id1044308732...
2015-10-3123 min
AnalyticsToday Podcast4-5 Marketing Analytics Insights to Prepare for the Holiday SeasonHoliday season is fast approaching and maketers and analytics professionals are getting ready to take advantage of the consumer buying spree. Are you and your company ready to increase the average order value, conversion and bottom line revenue? Jump on this informative podacst to learn how you can prepare for the holiday season.Support the showFollow us on Twitter @sameerkhan or @jeremyaroberts or leave us a review on iTunes: https://podcasts.apple.com/us/podcast/analyticstoday-podcast/id1044308732Consult with us: https://www.strategystack.io www.analyticstodaypodcast.com
2015-10-1931 min
AnalyticsToday Podcast3-Mobile Ad Blocking: Understand, Prepare, and Overcome the Ad Blocking MovementPage fair reports ad blocking will cost publishers $22bn in revenue during 2015 and just in US we have 45 million active users who are using some type of ad blocking technology. Is this something to worry or is it just another buzz? Join us to learn more on what it means for advertisers, marketers and publishers and how to overcome the ad blocking movement. Support the showFollow us on Twitter @sameerkhan or @jeremyaroberts or leave us a review on iTunes: https://podcasts.apple.com/us/podcast/analyticstoday-podcast/id1044308732Consult with us: https://www.strategystack.io
2015-09-3027 min
AnalyticsToday Podcast1-Introduction to AnalyticsToday podcastWelcome to #AnalyticsToday podcast. This is the show about digital marketing, marketing analytics and big data. Here we will help you get better at marketing analytics and solve your most pressing marketing challenges using technology. Support the showFollow us on Twitter @sameerkhan or @jeremyaroberts or leave us a review on iTunes: https://podcasts.apple.com/us/podcast/analyticstoday-podcast/id1044308732Consult with us: https://www.strategystack.io www.analyticstodaypodcast.com
2015-09-2801 min
AnalyticsToday Podcast2-What is Marketing Analytics and 4 Powerful Questions You Need to Ask As A Marketing LeaderMarketing analytics is reshaping marketing forever. In today's data driven culture it is critical to manage your marketing analytics and the marketing technology ecosystem. In this podcast digital and analytics experts Jeremy Roberts and Sameer Khan will squash marketing analytics myths and provide you a simple step by step plan to become a 21st century marketing leader while being on top of your marketing analytics, metrics and marketing technologies.Support the showFollow us on Twitter @sameerkhan or @jeremyaroberts or leave us a review on iTunes: https://podcasts.apple.com/us/podcast/analyticstoday-podcast/id1044308732Consult...
2015-09-2833 min