Shows
Author’s Edge: Smart visibility, marketing, and publishing strategies for experts and authorsDigital Presence Fixes That Get You Found: SEO, AI, and Website Tips with Sandra ScaianoYour reputation can be rock solid. And still, your online presence can make you look like a side hobby.On the Author’s Edge episode, Allison Lane talks with Sandra Scaiano from The Long Game podcast about building a digital presence that actually functions. Not for vanity. For opportunities.You’ll learn how to build a website that turns curiosity into action. How to create a clean path so people can hire you instead of endlessly picking your brain. And how SEO still matters, even with AI search and answer engines reshaping discovery.Wh...
2026-02-1738 min
The Long Game Podcast with Sandra ScaianoBecome a Best-Selling Author: Stop Playing Small with Allison Lane | Episode 197In a world full of "I'll do it tomorrow" and "my expertise isn't enough," today's podcast episode is a breath of fresh air. Sandra Scaiano welcomes Allison Lane who flips the script and disarms the doubters, helping women step into their power and pen their bestselling narratives.With her bold "stop pretending you're not a badass" approach, Allison reveals why so many brilliant women delay sharing their wisdom and how to break through those self-imposed barriers. If you've been thinking "someday I'll write that book," this conversation will change your perspective and show you...
2025-03-211h 02
The Long Game Podcast with Sandra ScaianoBecoming An Empowered Survivor with Beth JonesIn this episode of The Long Game Podcast, host Sandra Scaiano sits down with Beth Jones, author of "Becoming an Empowered Survivor." Beth shares her transformative journey from trauma survivor to healing mentor, discussing the challenges of balancing personal healing with professional responsibilities and the concept of "Second Mountain Ascension." Learn how Beth is creating a movement to support other survivors and her experience with self-publishing her powerful story.Beth Jones is an empowered survivor, healing mentor, and author of "Becoming an Empowered Survivor." With a background in professional services and forensic accounting, Beth...
2024-10-0440 min
The Long Game Podcast with Sandra ScaianoLives Well Lived with Sky BergmanWelcome to The Long Game Podcast! I'm your host, Sandra Scaiano. In this episode, we dive into the definition of a “life well lived”. It's a question with countless answers, and today we're exploring it with Sky Bergman, an artist and documentary filmmaker.Sky's documentary, "Lives Well Lived," features interviews with individuals aged 75 to 100, sharing their wisdom and experiences. These interviews cover over 3,000 years of collective experience, revealing secrets and insights to living a meaningful life. From family histories to personal triumphs and tragedies, the film captures the essence of aging with grace and resi...
2024-06-2840 min
The Long Game Podcast with Sandra ScaianoHow Observation Affects Success: The Hawthorne EffectIn this episode of The Long Game podcast, I’m diving deep into understanding human nature and behavior, and learning how we can apply it in our digital businesses. Ever heard of the Hawthorne Effect? Well, applying this century-old observation will change your approach to online courses and memberships for the better.The Hawthorne Effect came from studies of behaviors in the workplace from nearly a century ago. It refers to the phenomenon where individuals behave better and improve their work when they know that they are being observed or watched. But this is only good in th...
2024-05-0321 minThe Long Game Podcast with Sandra ScaianoBurnout - the Signal for ChangeHey everyone, Sandra here from The Long Game Podcast! Today we're tackling a big one: burnout.As entrepreneurs, especially those of us in the course and membership site world, we live in launch cycles. Constant selling, content creation, the pressure to keep up... it's enough to make anyone exhausted. But here's the thing: burnout isn't just fatigue. It's a real, WHO-defined syndrome with physical and emotional consequences.Burnout sneaks up on you: it builds gradually. You might find yourself unmotivated, dreading launches, or even questioning your entire business model. This is your burnout s...
2024-02-2312 minThe Long Game Podcast with Sandra Scaiano5 Takeaways on Writing TraumaThis episode of The Long Game is a continuation of episode 184 where I shared the story about getting an invite to attend a panel discussion on writing about trauma, and how my schedule conflicted with the panel, and I wouldn’t be able to attend.Well, as a happy end to the story, I was able to attend the panel after all, and it was so fulfilling to be in a space that invited me to think and reflect. It inspired and encouraged me. Here are 5 key takeaways from this panel discussion:
Term of sur...
2024-02-0919 minThe Long Game Podcast with Sandra ScaianoAcknowledging Our Season Of LifeAs business owners, joining business or industry events is part of the game. We get to build connections, engage in the community, and participate in groups to stay on top of the latest trends, developments, and news. Sometimes, as much as we’d like to join these events, we just can’t. And the reason why may be because of the season of life we’re in, which is what we’re exploring today; the idea of having different seasons of life, and how important it is to live in each one. “I can’t have it all right now...
2024-01-2615 min
The Inclusive NetworkerInterview on the The Long Game Podcast w/ Sandra Scaiano: Building More Inclusive BusinessesIn this episode, we feature an interview on The Long Game Podcast with Dr. Raymona as the guest. Dr. Raymona, along with the host of The Long Game Podcast, Sandra Scaiano, will discuss various strategies for engaging in inclusive business practices. They will explore the breadth of diversity and emphasize the two-way process involved in achieving it, shedding light on how we can effectively incorporate these practices into our businesses.In this episode, we talk about the following...1. What diversity in business really means. 2. The ROAR framework and how it supports business growth...
2023-12-1246 minThe Long Game Podcast with Sandra ScaianoHow To Innovate In Your BusinessAs business owners who want to see our business grow, we want to find ways to be innovative and set ourselves apart from the competition. Whether it’s in our messaging, our products, our processes, or our marketing, we’re constantly looking for ways to be different. Being innovative also positions us as an industry leader and as a brand that’s in touch with our customers' needs. It helps separate us from the pack when our market feels oversaturated.“Trailblazing is pushing the idea further or taking it to a new audience.” -Sandra ScaianoIn this ep...
2023-10-2017 minThe Long Game Podcast with Sandra ScaianoGetting Out of a FunkAs entrepreneurs, we often find ourselves wearing many hats and juggling multiple tasks and projects at the same time. Some tasks demand our attention daily, weekly or monthly, like invoicing, communication, or client work. Meanwhile, we have projects that can significantly impact our businesses, the ones we need to prioritize to grow. Yet, with our plates always full, it can be a tricky balancing act. Eventually, we get stuck in a rut, and we experience a significant setback.Today, we talk about how we can get out of a rut and explore how we can stay inspired...
2023-10-0620 minThe Inclusive NetworkerPEAK Your Business Strategies with Sandra ScaianoReady to unlock the secrets of successful entrepreneurship with an expert in PR and marketing? Join us as we sit down with Sandra Scaiano, the mastermind behind the revolutionary PEAK framework. Sandra enlightens us on how entrepreneurs can design products and services that cater to a diverse range of consumers by creating multiple versions of content.In today's episode, we uncover the importance of consistent customer engagement, and how this can be achieved through automated methods such as email sequences, Facebook groups, and social media platforms. As we delve deeper into the conversation, we also discuss effective...
2023-09-0524 minThe Long Game Podcast with Sandra ScaianoThe StoryBrand Framework with Heather Frechette-Crowley Within the first seconds of seeing your website, visitors make the decision of whether they will stay or leave, affecting whether or not they will work with you. The StoryBrand Framework is an effective way of communicating on your website and other marketing channels. It is based off of the book Building a StoryBrand by Donald Miller which was later on developed into a course, then a certification. My guest in this episode is Heather Frechette-Crowley, Founder and Principal of Root Marketing and certified StoryBrand guide. “Your website is not about you, but for y...
2023-07-2148 minThe Long Game Podcast with Sandra ScaianoHow To Start A Podcast - Part 2 Post-Product & MarketingLaunching a podcast and preparing your episodes for listeners is just the beginning. Once your podcast is live, there’s still post-production work and marketing so it can reach your audience. That’s what we’re discussing today with my dear friend, Susan Winkler. Sue is the co-owner of Soma Vayu Garden, a New Jersey-based yoga and cultural wellness studio, and she’s also considering starting her own wellness podcast. She had a bunch of really good, insightful, questions for me that I’m sure every entrepreneur looking to start a podcast wants to know the answers to. ...
2023-06-2333 minThe Long Game Podcast with Sandra ScaianoHow To Start A Podcast - Part 1I’ve been doing this podcast for three years now, and in that time, I’ve learned some tricks of the trade and noticed some trends. Podcasts remain a powerful content vehicle for sharing your voice, viewpoints, and connecting with your audience. When my good friend Susan Winkler asked me, "What do you need to know to start a podcast?" I invited her to join me in this two-part series where she interviews me and asks all her burning questions as a total podcast newbie. Sue, co-owner of Soma Vayu Garden, a New Jersey-based yoga and cultural welln...
2023-06-1640 minThe Long Game Podcast with Sandra ScaianoLessons Learned from Universal StudiosIn this episode, we're exploring the tools used by one of the biggest theme parks, Universal Studios. By studying their systems and processes, we can learn how to use the same tools in our own businesses and play the long game like a pro.Here are some of the things Universal Studies does right to make sure their park is a success and guests enjoy every step of their experience:
Plan - Before any construction took place, not only did they plan the park layout, but they also considered where the guests would line up for...
2023-05-1216 minThe Long Game Podcast with Sandra Scaiano3 Branding Mistakes on Your Website & Landing PagesBranding is one of the most important factors in your business. It’s more than just a set of pretty colors and fancy fonts. It’s what sets you apart, how your audience can identify you, and the expectations you set about what you do and who you are. It is the first level of communication you have with your audience. “Branding requires a wide range of skills, including graphic design know-how, copywriting, and an understanding of marketing strategies.” - Sandra Scaiano With all the intricacies and layers that go into branding, here are three mistakes y...
2023-05-0517 minThe Long Game Podcast with Sandra ScaianoEpisode 150! Introducing Testing To Your BusinessAs business owners and entrepreneurs, we experience so many different situations that require us to be light on our feet and we have to make quick decisions. In those times, it’s all about making the decisions now. But other times, there’s a need to make calculated, data-driven decisions. And I think a lot of us prefer this so we can have more time and information before we make a decision. So how do we get the data we need for our businesses? One way is to do testing, and this is what I’m talking with yo...
2023-03-3114 minThe Long Game Podcast with Sandra ScaianoThe Intimate StrategyOne huge category of online products today is online courses, and they vary in topics, industries, audiences, and even sizes. Some courses have hundreds to thousands of participants, and these are the ones with the goal of hitting the most numbers they possibly can. “Courses get to be intimate spaces. They don’t have to be behemoths to become successful.” -Sandra Scaiano But maybe that’s not for you and your course offering. Maybe you want to develop an intimate environment and only have a few dozen students at a time. In this episode, I’m talking to...
2023-03-1021 minThe Long Game Podcast with Sandra ScaianoClient Feedback... Beyond TestimonialsAs entrepreneurs, we sometimes get so involved inside our own products, systems, and workflows that we can’t see things from a client or user-experience perspective. This is why it’s so valuable to have someone else tell you about what works, what works well, and what has room for improvement. This is where feedback comes in. After all, who could be better to talk about your products and services than your clients? “Client feedback is a valuable tool that can inform what we do in our businesses. It can improve our offerings and strengthen our relationships with ou...
2023-01-2714 minThe Long Game Podcast with Sandra ScaianoHow to Build Community in Your BusinessWe all know how important communities are for our businesses. We build them. We are a part of them. They’re there for conversations, support, exploration of ideas, and even sales. Our community can help our business grow, and yes, sometimes even survive. So how exactly do we build and foster our communities? Is social media the only way? What can we build that allows for connection and conversation? I’ve been thinking about this for over a year now, and this episode is the kickoff to a series where we dive deep into different ideas about commu...
2023-01-2020 minThe Long Game Podcast with Sandra Scaiano3 Things to Focus on for 2023The New Year is here and with it comes a wave of energy and universal momentum where everybody is gearing up for the year ahead. Now is the time that everyone is reflecting, planning, and making goals and visions. “It’s about vision. Having a vision for where you want to go and an idea of what you’re going to do this year to get there.” -Sandra Scaiano In preparing for 2023, I am sharing with you three things you can focus on to help you build out your goals for 2023:
Give yourself the time to mak...
2023-01-0612 min
ADHD-ishPlaying the Long Game in Business with Sandra ScaianoSandra Scaiano is a web designer and brand strategist for female entrepreneurs. After a 20-year corporate career, she created a business that brings her joy and allows her to be present for her family and partner with clients who become raving fans and long-time friends. While many business strategists try to sell you on their "proven system", Sandra brings out the brilliance in each of her clients and helps them create and amplify their unique brand voice so they stand out and shine. When it comes to client attraction, it’s not about doing things better, it’s about being t...
2022-11-2950 minThe Long Game Podcast with Sandra ScaianoCase Study: How She Reached 7-Figures With Her Course & MembershipReaching 7-figures is the dream of many entrepreneurs and yet not many ever hit that goal. I want to open the door for you to see exactly how I helped one of my clients pivot from a brick and mortar idea to an online fully digital course that hit 7 figures in 3 years. The Real Deal with Gladys DiTroia is an online weight loss program that has changed the lives of thousands of women already. When I first started working with Gladys, she was in the same position many of you are in right now. Does working 7 days a...
2022-11-1855 minThe Long Game Podcast with Sandra ScaianoWhy You Should be Creating Branded Content Now!The stress that comes along with social media includes creating videos, putting yourself out there consistently and getting over the negative voices screaming that this is horrible. Not many of us are enthusiastic about creating, posting and scheduling content. It’s all super frustrating, but what if I told you social media isn’t the only way to get brand visibility. In this episode we’re talking about all the reasons why you should be making branded content now. “Remember that social media is made to serve the social media companies, not us.” -Sandra Scaiano Social me...
2022-11-1111 minThe Long Game Podcast with Sandra ScaianoThe Long Game is... Divine TimingIt’s so hard to not look at everyone who seems to be further along you. They’re celebrating the wins you wish you had and you’re living in slow motion and frustrated with your business not growing as fast as you want. You started a year ago, 5 years ago, and it’s hard to not feel the pressure of self-inflicted expectations that you should be further along. Nothing kills the joy of a journey more than thinking you should be at the final destination already. Patience is a virtue and yes, comparison is the thief of joy.
2022-10-2813 minThe Long Game Podcast with Sandra ScaianoThe Long Game Is…Your CircleTrying to achieve success in your business alone, is a losing strategy. Behind every successful person and every ultra-successful business are teams of people and relationships that make success achievable. Who you surround yourself with is critical to your success and in today’s episode I want to help you understand why your circle matters for the long game. After coming back from a recent trip to a storytelling symposium, I feel compelled to share with you the value I’ve received from being part of so many incredible circles since starting my own business. Some of the c...
2022-10-1415 minThe Long Game Podcast with Sandra ScaianoBuilding a Body of Work with Brandy AgerbeckTaking what you’ve learned and built your success around is one of the best ways to further your business. We all have skills and expertise that we’ve developed in doing the “thing” that we do, whether you are a coach or a bakery owner. Brand Agerbeck is a graphic facilitator and a visual thinking pioneer. She stumbled into becoming a graphic facilitator and has been able to turn her unique skills into a successful business. She is a published author, Ted Talk presenter, and is finding joy and fulfillment in teaching others how to harness the power...
2022-08-2630 minThe Long Game Podcast with Sandra ScaianoThe Phenomenon that is Amazon Prime DayAmazon Prime Day is here and in full force! Maybe you caught great deals, maybe you tried ignoring it, but quickly found it to be nearly impossible to not see. There is a reason Amazon is one of the largest e-commerce providers in the world. Valued at $1136.94 Billion as of July 2022, there are more than a few lessons we can learn from the online giant. A quick Google search for Amazon Prime in the news section quickly reveals that their PR is the absolute best. No, it’s not by chance, it’s by design, research, and lots...
2022-07-1518 minThe Long Game Podcast with Sandra ScaianoVisibility Update #2Today I’m sharing my quarterly update about visibility. I did my first update back in October. (Episode 77) That’s when I shared that increasing my visibility was a key priority for me. It’s been a few months so I thought it would be helpful to share what I’ve done so far, what’s working and my take on how things are going. Visibility is a process. Showing up consistently is what moves the needle. A random email or a few posts on social media may be better than not doing anything, b...
2022-01-2813 minThe Long Game Podcast with Sandra ScaianoBest Of The Long Game... InspirationThis episode originally aired 4/2/21Imagine inspiration on demand!That’s today’s topic. Sandra shares how and why ideas can come easily sometimes, and elusive at others.Remember the move 9 to 5?Sandra shares the inspiration that Jane Fonda had to get this movie created.Here’s what she covers:
Be open to disruption, making changes when inspiration hits.
Solitary times give your brain a moment to come up with a great idea.
Ideas come up when we listen with a true desire to unders...
2021-12-2412 min
Podcast SoundAdvice with Phyllis and Kelvin NicholsThe Long Game with Sandra ScaianoSandra Scaiano joins us on the podcast to talk digital marketing, online memberships, big picture work, and of course, podcasting.Sandra has the unique (and covetable) ability to help her clients imagine the big picture, the vision for their business. She also has the tech skills to help those big ideas come to life. People who work with her, get results. It’s no wonder that’s she’s always busy and creating a course so even more people can get access to her genius.Why the Long Game? Podcasting is an outlet for Sa...
2021-09-0927 min
The Long Game Podcast with Sandra ScaianoSocial Summer PartyToday’s episode is about creativity and making vidoeos! I’m talking about dipping my toes into video content with help from my good friend Holly G.
You are going to enjoy this plus you’ll find out how easy this method is to help you get started. If using video has been on your to do list for months (like me) this episode is going to break it down for you.
I’m sharing my journey and yes, the things I’ve done to make creating video content easy. Holly is my first repeat guest, and she was great.
...
2021-07-2337 min
The Long Game Podcast with Sandra ScaianoThe Long Game is... Your WhyAs I focus more on my personal business goals (such as the new course I’m developing), I’ve been thinking about the concept of “your why” more and more. Your “why” is important for so many reasons, and it’s critical to check in with your “why” as things change, as you grow, or as the world around you changes.
In today’s episode, I examine the concept of your “why” and how it can serve you in your life and business. Learn more about your ad choices. Visit megaphone.fm/adchoices
2021-07-1612 min
The Long Game Podcast with Sandra ScaianoThe Long Game is... Energetic ThinkingIf you’re wondering what Energetic Thinking means, I share more in today’s episode: it’s when your thinking flows and you gain insights based on random experiences or something you’ve seen or heard in real life. One place I like to spark inspiration is in the news and seeing what large corporations do in terms of marketing, advertising and content creation. You can glean some amazing insights that you can apply on a smaller scale to your own business. It’s super cool!
Learn more about your ad choices. Visit megaphone.fm/adchoices
2021-07-0928 min
The Long Game Podcast with Sandra ScaianoThe Long Game Is... Working On Your BusinessI always put my clients first in business, and I bet the same is true for you. So how do you make time to work on your own business when you have projects you want to complete? That’s what I’ll be talking about in today’s podcast.
I used the process of creating content on my own business with a course I’m working on now. Today, I’m going to reflect on how this is different from working with clients. For instance, progress on your own projects might be a little slower than when you work with c
2021-07-0217 min
The Long Game Podcast with Sandra ScaianoBrand Attraction with Mallika MalhotraHave you ever had to use your own teachings and philosophy on yourself? Today’s guest, my good friend Mallika Malhotra, used all her own processes around branding and brand photography when she had to establish her business all over from scratch. You’ll learn all about brand attraction today with Mallika.
If you want to step out of the “hobbyist” phase and really elevate your brand to that of “expert,” that’s where professional brand photos come into play. Learn more about your ad choices. Visit megaphone.fm/adchoices
2021-06-2540 min
The Long Game Podcast with Sandra ScaianoiPhone PhotographySummer is coming and the world is opening up—I’m excited! From simple dinners with friends to graduations and weddings, this seems like a good time to talk photography and taking great pictures. So let’s talk about iPhone photography today.
My own training included a BFA with a definite interest in photography. I learned how to interpret images, convey your message with imagery, execution of images, darkroom techniques, and more. Learn more about your ad choices. Visit megaphone.fm/adchoices
2021-06-1821 min
The Long Game Podcast with Sandra ScaianoA Sweeter World with Zainab IllyasZainab Illyas is an artist when it comes to desserts. Her specialty are French macarons, and she creates beautiful, expertly crafted custom treats. As a women owned business, hers could have been shut down by COVID. But she flourished. So what did she do to ensure that her brick-and-mortal business continued to succeed during the pandemic? Listen in today for this different entrepreneurial perspective. Learn more about your ad choices. Visit megaphone.fm/adchoices
2021-06-1136 min
The Long Game Podcast with Sandra ScaianoRepurposing Your Best ContentFollowing the pandemic in 1918 we had the roaring 20's. What will follow this pandemic? A new kind of renaissance! Repurposing is the best way to reflect on where you've been and show the path ahead.
I'm taking my own advice and repurposing this episode about repurposing. I know, very meta. Enjoy! Learn more about your ad choices. Visit megaphone.fm/adchoices
2021-05-2820 min
The Long Game Podcast with Sandra ScaianoLove Your Voice with Kelly BurgeIf you have ever felt nervous about speaking online, on a podcast, or in person, or if you’ve ever said, “I hate my voice,” then today’s special guest is for you. I’m talking to Kelly Burge, vocal scientist and coach known as “THE Professor Kelly.”
As one of only eleven Estill Mentor and Course Instructors in the entire U.S., Kelly Burge works with students of American Idol, The Voice, YouTube, Disney; anyone who wants to improve the way they speak.
She helps you by using science to propel Learn more about your ad choices. Visit...
2021-05-2139 min
The Long Game Podcast with Sandra ScaianoBuilding Your Business Your Way, with Dr. Elizabeth KiracofeIt’s Skin Cancer Awareness Month. I’m going to address skin cancer awareness in an effort to reduce the chances of this impacting you. Joining me is dermatologist and mastermind colleague of mine, Dr. Elizabeth Kiracofe. She’ll also share her process regarding her no-insurance approach in her medical practice.
Dr. Kiracofe encourages developing friendship with your physician if you can. It makes the relationship and experience better for both parties. Learn more about your ad choices. Visit megaphone.fm/adchoices
2021-05-1443 min
The Long Game Podcast with Sandra ScaianoRise & Style with Neepa SikdarToday on the podcast I’m interviewing one of the people in my community of amazing women that I’ve mentioned before. Neepa Sikdar shares her entrepreneur journey and it’s inspiring. You’re going to love her as much as I do.
Neepa shares how she knew at the age of 10 that entrepreneurship was in her future. Fashion, however, was unexpected. Like many of us, her business journey wasn’t predictable but Neepa says it was the perfect path for where she is now. Learn more about your ad choices. Visit megaphone.fm/adchoices
2021-05-0745 min
The Long Game Podcast with Sandra ScaianoWhat I Learned from Creating A PodcastThis is the one-year anniversary episode!
What a year this has been. I started my podcast during a pandemic, the Black Lives Matter movement, and a national election. And that’s just a few of the things that happened!
Events influenced the content I chose to share with you. World events affect creators, and I’m no different. Many of the episodes were about our shared experiences and I’m glad that I had this platform to have those conversations.
Learn more about your ad choices. Visit megaphone.fm/adchoices
2021-04-3020 min
The Long Game Podcast with Sandra ScaianoThe Long Game is. . . SurrenderWelcome to another “best of” episode! Having my own podcast has given me the opportunity to connect with other women in business. They help me with all sorts of things. Today is all about surrender.
What does it mean to surrender?
Do you find it easy to rest and regroup when all you want to do is be inspired and go go go? Let me know what surrendering means to you.
Thanks for being part of The Long Game podcast for this first year. Learn more about your ad choices. Visit megaphone.fm/adchoices
2021-04-2318 min
The Long Game Podcast with Sandra ScaianoThe Long Game is… Knowing Your AudienceI’ve been going back and revisiting episodes from year 1 of The Long Game Podcast.
One theme that has popped up throughout, but I have yet to do full episode on, is the concept of knowing your audience.
Its a basic premise of marketing, know thy customer and It weaves itself into every nook and cranny along the journey.
Ask any question on marketing and the answer starts with Who Are you talking to?
So today we’re going to talk about a few areas where audience knowledge is paramount.
Learn more about your ad choices. Visit mega...
2021-04-1622 min
The Long Game Podcast with Sandra ScaianoPivots and Courage with Deb Stellato
I’m always drawn to people who are out there, doing things.
Today’s guest, Deb Cummins Stellato, is doing many things: life and leadership coach for women in midlife, the creator of the Pivot Project, and Host of the Think Courageously podcast.
And she’s a Jersey Girl—so many great attributes! Today she talks about pivots and shares how courage has become a pillar in her life and business. I’m sure you’ll see yourself in so much of what she talks about.
Learn more about your ad choices. Visit megaphone.fm/adchoices
2021-04-0936 min
The Long Game Podcast with Sandra ScaianoThe Long Game is . . . InspirationThat’s today’s topic. Sandra shares how and why ideas can come easily sometimes, and elusive at others.
Remember the move 9 to 5?
Sandra shares the inspiration that Jane Fonda had to get this movie created.
Here’s what she covers:
• Be open to disruption, making changes when inspiration hits.
• Solitary times give your brain a moment to come up with a great idea.
• Listen. Ideas come up when we listen with a true desire to understand.
Learn more about your ad choices. Visit megaphone.fm/adchoices
2021-04-0211 min
Think Courageously with Deb Cummins StellatoThe Long Game with Sandra ScaianoToday, I want to introduce you to a fellow Jersey girl, Sandra Scaiano. She’s a web designer, digital strategist, branding guru, and Kajabi expert. But Sandra’s story doesn’t start there!In this episode, Sandra shares her courageous journey to creating her own business. After spending 20+ years in fashion PR and marketing, her time in the corporate world ended on a Friday morning when her company abruptly shut down. The biggest kicker though was that she was nine months pregnant, and went into labor the following Monday.We tal...
2021-04-0246 min
The Long Game Podcast with Sandra ScaianoThe Long Game Is . . . Change of MindToday’s topic is personal! After I heard two separate influencers talking about being able to change your mind in the same week, I decided to talk about that topic here. So let’s unpack changing your mind.
Decisions are data-based.
Both influencers talked about how data affects the decisions you make and how data can affect whether you change your mind or not.
Changing your mind is different from perfectionism, though. Of course you need to make adjustments when you know something isn’t right.
Learn more about your ad choices. Visit megaphone.fm/adchoices
2021-03-2414 min
The Long Game Podcast with Sandra ScaianoThe Long Game Is . . . Underlying EffectsBehind every success, there’s a hidden story. Every day, we face different challenges that shape who we are today. And in everything we do, there are underlying effects.
What is the full impact you’re making?
We need to undergo different processes to ultimately get what we want. But isn’t it also exciting to begin learning those processes in order to reach your goal?
It takes courage to start something new, but there’s a whole world waiting for us to connect with it. And it’s time to st Learn more about your ad choices. V...
2021-03-1715 min
The Long Game Podcast with Sandra ScaianoThe Long Game Is . . . Owning Your AccessHaving a recognizable brand for your business is just as important as having a website. For me, building a website is fun! Today, I’ll share how it can be fun for you, too, and I’ll also cover the important considerations you need in order for your website to go live.
Own it!
I’m also going to explain the importance of knowing how to control digital access to your system before you delegate that function to other people. This includes your website, your domain name, email and social media platforms Learn more about your ad choice...
2021-03-1017 min
The Long Game Podcast with Sandra ScaianoWomen on the Journey With YouIt was so much fun (and so easy) to connect with long-time friends, or even meet new ones, in the past. Admittedly, a lot has changed in the past year, and 2020 really challenged us when it came to staying connected without seeing each other physically. That’s why I invited a good friend of mine, Sarah Walton, to the podcast. She and I discuss the struggles we encountered and the long game plan to stay connected, even during a pandemic. Learn more about your ad choices. Visit megaphone.fm/adchoices
2021-03-0347 min
The Long Game Podcast with Sandra ScaianoThe Long Game Is . . . RestI’m a doer. I’m a get-things-done kind of person. I love it most days. I never set out to work all day, but it does happen. Being an entrepreneur means there’s always something that can be done. The to-do list never goes away.
I also know that all work and no rest is the recipe for irritability, and it takes the joy out of the work for me.
Rest can be an infusion. It’s not about sleeping (a good night’s sleep is always helpful no matter what’s going on) it’s about focus.
Learn mor...
2021-02-2412 min
The Long Game Podcast with Sandra ScaianoThe Long Game is . . . Brand LoyaltyIt’s that time of the month where everyone is thinking about chocolates and flowers. Maybe you’re opting for a date night with wine and a delicious meal. Even though we’re still in the middle of a pandemic, don’t worry! In today’s episode we're talking love and loyalty.
Who doesn’t love love? Does connecting your brand to other people really matter?
Your brand is everything that you do, so yes, it matters. We’re sharing a bit of love and loyalty in this fun episode.
Learn more about your ad choices. Visit megaphone.fm/a
2021-02-1708 min
The Long Game Podcast with Sandra ScaianoThe Long Game Is . . . Working Smarter Not HarderOne thing that’s consistent these days is that we should expect life to change. If you want to keep on top of current trends—and your own business—without getting left behind, it’s important to stay focused on the things that matter most.
For today’s episode, I invited the ultimate “Systems Woman,” Brittany Dixon of Brittany & Co., to the podcast. Brittany and I discuss how organizing helps businesses to always be on track and share several tips to be more productive. Learn more about your ad choices. Visit megaphone.fm/adchoices
2021-02-1039 min
The Long Game Podcast with Sandra ScaianoThe Long Game is... Strategies for ClubhouseI’m so excited to share with you a new social app that allows you to connect in a new and exciting way while also learning new ideas from the experts! Join me and make the most of your time on Clubhouse with today’s episode.
Clubhouse is a very diverse platform.
For me, Clubhouse is a knowledge-gathering audio platform that allows you to participate in a discussion with thousands of people, all of whom may have different ideas. Learn more about your ad choices. Visit megaphone.fm/adchoices
2021-02-0323 min
The Long Game Podcast with Sandra ScaianoThe Long Game is . . . Mercurial EnergyIf you’re interested in Zodiac signs, astrology, Gods and Goddesses and how these things are connected, you will find today’s episode with Shauna really interesting.
We cover how Mercury retrograde works and how it’s related to everything. We’re talking about astrological energy today and even if that’s not your thing, you’ll get some great insights. I promise!
Learn more about your ad choices. Visit megaphone.fm/adchoices
2021-01-2734 min
The Long Game Podcast with Sandra ScaianoThe Long Game Is . . . BoundariesWe are on the second half of January and I noticed that some things have changed and some things are still the same. As a Gemini, though we’re considered the liveliest in the air sign, it’s still hard for us to let go and that will be our topic for today.
What honoring boundaries means to me.
I’m going to share my own definition of boundaries; it’s so much more than you could imagine. Let’s have a deeper understanding about what it means and why it’s related to you emotionally and physica Learn more...
2021-01-2011 min
The Long Game Podcast with Sandra ScaianoSelf-Care for CreatingIt’s already 2021 but like 2020, we’re still dealing with the worldwide pandemic. It’s affected everything. Our Business, our jobs, our family and our physical and emotional health. My friend and the founder of Ritual Care, Kelly Newsome Georges know how to handle difficult situations positively.
Self-care isn’t just a spa day or a long soak in the tub (though both of those things can help) it’s about conscious care. The things you do on purpose. Learn more about your ad choices. Visit megaphone.fm/adchoices
2021-01-1345 min
The Long Game Podcast with Sandra ScaianoThe Money Amplifier EffectHappy New Year!
It’s the perfect time to take a look at our money goals. For many of us this isn’t easy, so I invited Alexandra Taketa to join me. She and I discuss the “money amplifier” effect and steps you can take to up your money goals.
Money is an amplifier of what is already there.
Alexandra explains how this shows up for each of us. She also explains how to make a shift if you don’t like the direction things are heading for you.
Learn more about your ad choices. Visit megaphone.fm/adchoices
2021-01-0638 min
The Long Game Podcast with Sandra ScaianoUpsells and Membership RetentionI’m taking a strategic look at how we spark and build relationships. Digital marketing info is often about the tactics and they are important.
But the best tactic won’t make a difference if you don’t understand how to use it to build meaningful connections with prospects and clients. Relationships still matter, even online.
Can I really make a living with my online course?
The answer is yes. The details make the difference. Find out how to understand the opportunities in each step of the proces Learn more about your ad choices. Visit megaphone.fm/adchoi...
2020-12-3014 min
The Long Game Podcast with Sandra ScaianoThe Trifecta: Onboarding, Automations and SegmentingIn true long game style, today I’m talking about things that are going to take your digital products and presence from good to great.
Things like onboarding, automations and segmenting aren’t sexy or sparkly.
They are powerful.
Learn more about your ad choices. Visit megaphone.fm/adchoices
2020-12-2313 min
The Long Game Podcast with Sandra ScaianoChoosing the Right Online Course PlatformThis is the most asked question I see in online communities. In this episode I break down what works.
There are 2 key ways to set up a course.
Here are key things to think about when making a platform decision:
• Ease of used based on your tech skills
• Where are you in your business
• Budget – always a concern
My recommendation?
Use the right tool for the right application and it will be less hassle and save you time and money.
Learn more about your ad choices. Visit megaphone.fm/adchoices
2020-12-1619 min
The Long Game Podcast with Sandra ScaianoCreating Your Course or Membership ContentI’ve talked about courses and memberships and now it’s time to plan yours!
Today you’ll find out how you can turn what you do, what you know and what you love into an online course or membership content.
Creating course and/or membership content takes work and planning, and it can be so worth it. It’s a great way to take your expertise and package it in a way that your audience gets the help or solutions they need. Learn more about your ad choices. Visit megaphone.fm/adchoices
2020-12-0916 min
The Long Game Podcast with Sandra ScaianoHoliday Gift Guide 2020Welcome to the first ever Long Game Gift Guide. I’ve been shopping early and when I looked at a few gift-guides they didn’t really have things that I wanted for myself, or gifts I wanted for others.
So, after doing my own shopping (in the name of research of course) I’ve created the Long Game Holiday Gift Guide. I’m sharing some of the gifts I’ve purchased and some of the things I’d love to find under the tree with my name on it!
Learn more about your ad choices. Visit megaphone.fm/adchoices
2020-12-0223 min
The Long Game Podcast with Sandra ScaianoThe Long Game Is . . . Courses for Every IndustryThis topic is something that comes up nearly every day with clients. As I mentioned in episode 30 the pandemic and related shifts in the business world, have created opportunities in the digital space. If you’ve never considered a course, or if you’ve only operated offline, this episode is for you.
Video learning is nothing new. PBS, HGTV and The Food Network made digital learning routine. It’s not just for home DIY projects anymore.
I cover examples, resources and 6 questions to get you on your w Learn more about your ad choices. Visit megaphone.fm/adchoi...
2020-11-2511 min
The Long Game Podcast with Sandra ScaianoRock Your Strengths with Pat RoqueAfter a series of personal and career twists and turns, Pat Roque experienced a seismic shift in her life when her corporate career came to an abrupt end. Eventually, a unique gift for her 50th birthday was the catalyst for a new direction in her life that allowed her to shift to her new direction as a Career Transformation Coach.
Today, Pat helps people define their strengths and determine their own best direction in business and life. She joins me to talk about her unique approach to career change. Learn more about your ad choices. Visit megaphone...
2020-11-1840 min
The Long Game Podcast with Sandra ScaianoOnline Courses versus Membership SiteI’m starting a series with one of my favorite topics; online courses and memberships. There’s so much to review here, I’m breaking it up into a series so I can cover it all. I jumped into this a couple of years ago with some of my clients and I want to share what I’ve learned.
We are seeing success with online learning in general and specifically, women who have launched courses are seeing success. Even those just starting are finding a place for their online offers.
Learn more about your ad choices. Visit megaphon...
2020-11-1119 min
The Long Game Podcast with Sandra ScaianoPinterest Traffic Building with Penny FoxPinterest is so much more than boards with pretty pictures! Today Pinterest traffic-driving expert Penney Fox talks about how to use Pinterest as a key tool to drive traffic to your website and increase your customer base Penny has been a Pinterest expert since 2011 and is an amazing source of information.
Pinterest is a tool that offers a ton of value if you know how to use it. If you’re not yet optimizing your presence on this platform, this is a great time to start. And Penny’s program can help. Learn more about your ad choi...
2020-11-0444 min
The Long Game Podcast with Sandra ScaianoThe Long Game Is . . . Universal ConceptsWhether your business relates to wellness, coaching, real estate or something else, there are universal threads that run through all businesses. Today, I talk about what these threads are and how you can take action to tap into the information and value you’ll find in other businesses, whether or not they are from within your own industry.
In today's episode I cover 4 key universal concepts and 5 steps you can take to improve your processes and create meaningful connections. Learn more about your ad choices. Visit megaphone.fm/adchoices
2020-10-2911 min
The Long Game Podcast with Sandra ScaianoThe Long Game is . . . Resilience with Taryn AbrahamsWhat is resilience? Today my guest Taryn Abrahams helped me see that resilience isn’t just about pushing through and surviving. She helped me see that it’s about mental toughness and mindset.
Resiliency defined: Developing the skill to be able to notice your own thoughts, unhook them from non-constructive thinking and rebalance quickly. It’s not about never having a bad day or being perfect. Resilient people move beyond the trials of today and see things from a larger perspective.
Learn more about your ad choices. Visit megaphone.fm/adchoices
2020-10-2134 min
The Long Game Podcast with Sandra Scaiano10 Things to Know About KeywordsThis topic is near and dear to me. I know it’s not sexy, but it’s so important I knew I had to have an episode about keywords.
Here’s why it’s important. Keyword research leads to being found online. Which is the entire point of having a website and online presence. I know there is a lot of resistance around this because it feels overwhelming.
After this episode you’ll understand why keywords matter and where to start.
Learn more about your ad choices. Visit megaphone.fm/adchoices
2020-10-1422 min
The Long Game Podcast with Sandra ScaianoThe Long Game Is . . . ProcessToday, I dive into the topic of processes following a conversation with Krista Smith (who was a guest in episode 16), when we talked about how to create them for your business.
I’ll share my best insights that resulted from that call—as well as a few bonus tips related to those “slivers of time” that may show up unexpectedly in your day and how to make the most of them.
Remember that processes don’t have to be a huge undertaking; you can implement and tweak along the way. Learn more about your ad choices. Visit megaphone...
2020-10-0715 min
The Long Game Podcast with Sandra ScaianoThe Long Game is . . . Creating ContentDid you listen to last week’s episode? In it, I talked about the different ways to identify content themes and the many uses of themes. Today, I’ll show you how to take those themes and go further into the content planning system that grows out of them. Learn more about your ad choices. Visit megaphone.fm/adchoices
2020-09-3013 min
The Long Game Podcast with Sandra ScaianoThe Long Game is . . . Content ThemesToday, I’m talking all things “themes.” I share how important it is to have content themes (also known as content pillars or buckets) in your business. Because if you truly want content that resonates with your audience and builds a relationship with them, then focusing on content themes is a must. Learn more about your ad choices. Visit megaphone.fm/adchoices
2020-09-2315 min
The Long Game Podcast with Sandra ScaianoThe Long Game Is . . . A Q4 Pep TalkWe’re almost into the final quarter of the year! Are you where you want to be? If not (and even if you are), today’s episode offers a 3-part “pep talk” to get you back on track with your planning and goals so you can end the year strong.
In today’s episode, I’ll share three mini pep talks (some of which I also give to myself when I need them) around key actions to close out 2020 successfully.
Learn more about your ad choices. Visit megaphone.fm/adchoices
2020-09-1619 min
The Long Game Podcast with Sandra ScaianoThe Long Game Is . . . Moving ThroughAfter all these years in business, I never thought that my family would inspire an episode—but this is the one! I gathered these thoughts after a family get-together made me realize how many of our stories contain unworked emotions and ideas that might stay with us for years.
In today’s episode, I talk more about this concept, and how one of my favorite quotes, “the only way out is through,” can be used to move us forward in life and in business.
Learn more about your ad choices. Visit megaphone.fm/adchoices
2020-09-0909 min
The Long Game Podcast with Sandra ScaianoThe Long Game Is . . . Niching Down with Tracy OtsukaGet ready for an inspiring, energizing and fun conversation between me and my guest Tracy Otsuka. As someone who’s known Tracy for a while now, I’ve seen first-hand how the power of niching down impacted her business in a very big way.
Today we chat about Tracy’s “before” and “after” in her business and how finding work that resonated personally allowed her to discover her audience and serve them in the best way possible. Learn more about your ad choices. Visit megaphone.fm/adchoices
2020-09-0233 min
The Long Game Podcast with Sandra ScaianoThe Long Game Is . . . Utilizing a VAFinding your perfect VA is step one. Last week we talked about how the right person will help you elevate your business.
Today I’m sharing specifics about how I work with my VA, Grace. Learn more about your ad choices. Visit megaphone.fm/adchoices
2020-08-2611 min
The Long Game Podcast with Sandra ScaianoThe Long Game is Finding Your Perfect Match VA with Jen LehnerThis is a special episode because I’m talking with my friend and business mentor Jen Lehner. I was at an in-person mastermind hosted by Jen when the idea for this podcast came to life!
We talk about a ton of great info and dive into planning, execution and what it takes to build a team. Be ready to be inspired!
Here are the key insights:
• Why do 90-day sprints work? Jen shares the philosophy for this and why it is so powerful.
• Of course we talk systems.
Learn more about your ad choices. Visit megaphone.fm/adchoi...
2020-08-1952 min
The Long Game Podcast with Sandra ScaianoThe Long Game Is . . 1 2 3Breaking down big projects is one the ways I help my clients. Today I share how I do this for all kinds of things. It helps me take action and make progress without feeling overwhelmed.
Just give me the 1 2 3.
The power of threes. You don’t have to believe me, there’s science behind it!
All this plus my new "what I'm loving now." Learn more about your ad choices. Visit megaphone.fm/adchoices
2020-08-1211 min
The Long Game Podcast with Sandra ScaianoThe Long Game is … LaunchingIn this episode, I chat with my friend, mentor, and coach, Krista Smith. Krista mentors’ women over 40 years old, giving them the confidence with technology to be able to thrive online. As the owner of “Activate Your Awesome,” Krista is very instrumental in providing her community a powerful space for support and learning.
During our engaging and lively conversation, we discussed the “Five Mistakes Entrepreneurs Make When Launching.” Learn more about your ad choices. Visit megaphone.fm/adchoices
2020-08-0538 min
The Long Game Podcast with Sandra ScaianoThe Long Game Is . . . NoticingIn this episode I share an incident that occurred in the middle of rebranding my business. A crow appeared in my life and made unusual attempts to gain my attention.
After some research I learned that at one time crows indicated death, but now have become to symbolize a new phase, a change, something new. I had to use my second sight and think more thoroughly about how this applied to my own life.
I incorporated the crow into my new logo. I know the power and purpose in having the right logo. T
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2020-07-2913 min
The Long Game Podcast with Sandra ScaianoSecret Weapon: Email Newsletter with Belinda Wasser
Today I’m talking to my friend and business peer Belinda Wasser. She’s the genius behind Rocket Girl Solutions and the Rocket Girl Show. Our topic is email newsletters. A Long Game strategy that you should consider or revisit if you’ve not done so lately.
Belinda has figured this out and she’s sharing her formula with us today. Be ready to take notes and be inspired. We cover it all!
Learn more about your ad choices. Visit megaphone.fm/adchoices
2020-07-2237 min
The Long Game Podcast with Sandra ScaianoThe Long Game is RepurposingToday’s episode is about one of my favorite topics. Repurposing content. It’s not just sharing the same thing everywhere. The Long Game style is making the most of what you make.
When you create great content you still have to share it. To get the most return on your efforts use this creation/repurposing strategy outlined on the podcast.
Learn more about your ad choices. Visit megaphone.fm/adchoices
2020-07-1518 min
The Long Game Podcast with Sandra ScaianoConscious Creation with Jennifer WarakomskiToday’s episode is really fun! I got to interview my friend Jennifer. We met in college and both worked in the fashion. We’ve both made the change to entrepreneurship and kept in touch along the way.
Our stories are similar, but the paths have been different. Jennifer moved to Tuscany and created the life she wanted. Tuscan Wellness was born and continues to grow.
Jennifer speaks English Italian and Woo! How great is that? Listen to get the science-based methods to create a life that works for you. Learn more about your ad choices. Visit mega...
2020-07-0839 min
The Long Game Podcast with Sandra ScaianoThe Long Game Is . . . RestI’m a doer. I’m a get-things-done kind of person. I love it most days. I never set out to work all day, but it does happen. Being an entrepreneur means there’s always something that can be done. The to-do list never goes away.
I also know that all work and no rest is the recipe for irritability, and it takes the joy out of the work for me.
Rest can be an infusion. It’s not about sleeping (a good night’s sleep is always helpful no matter what’s going on) it’s about focus.
Learn mor...
2020-07-0112 min
The Long Game Podcast with Sandra ScaianoThe Long Game Is . . . RelationshipsEverything comes down to relationships. In this episode I break down why they make such a big impact. Understanding and embracing relationships is huge for business growth and for enjoying your work. Here are a few key areas where relationships help me and where they can help you too. Learn more about your ad choices. Visit megaphone.fm/adchoices
2020-06-2420 min
The Long Game Podcast with Sandra ScaianoThe Long Game Is . . . SystemsThe Long Game philosophy is about what works. There’s too much to do and not enough time. I hear this from clients all the time. Creating systems is how I turn the chaos into calm.
Systems are the secret to scale.
The only way to do more and make more without going crazy is to implement systems. I’m going into detail about what works. If systems aren’t your superpower (we can’t all be good at everything) don’t stress. I’m going to make this easy for you. Learn more about your ad choices. Vis...
2020-06-1721 min
The Long Game Podcast with Sandra ScaianoTHE LONG GAME is: Activism thru ArtThis episode was inspired by the recent events we’ve all seen in our own towns and across the country. I want to share one way I’ve been inspired to help.
Why does art matter?
Art dealer David Zwirner wrote an essay for the New York Times titled:
Art Is How We Justify Our Existence. Our technologies are tools. But our creative works carry the wisdom of the world.
What we do, who we support, the art we support and promote matters. This episode is to help us look at how art can create a movment. Lear...
2020-06-1014 min
The Long Game Podcast with Sandra ScaianoThe LONG GAME is... Owning your Story with April PertuisYou meet the nicest people online and my friend April Pertuis is one of the best. She joined me on the podcast to talk all things story. She’s an expert and not only did she share her personal story (which is super interesting) she broke down how we can all become great storytellers. Learn more about your ad choices. Visit megaphone.fm/adchoices
2020-06-0342 min