Shows
Built By PeopleSandy Cross, Chief People Officer at PGA of AmericaIn this episode of the 'Built by People' podcast, Sandy Cross shares her unique career journey from being an athlete and pursuing a career in college athletics to becoming the Chief People Officer at the PGA of America. Sandy discusses her transition into HR during unprecedented changes, including a corporate relocation and major technological shifts. She also delves into the development and implementation of shared values at the PGA, which have been crucial in maintaining cultural cohesion during the pandemic. Sandy offers valuable insights into what organizations should look for in their next CHRO and emphasizes the importance of...
2025-01-2114 min
Golf Sustainability | Environmental Solutions to Keep the Game of Golf Sustainable for Future GolfersInspiring Strategies for Diversity and Inclusion in Golf, Highlighting 5 Key Areas of Commitment: Governance, Education, Workforce, Procurement, and CommunityAiming to reflect the diverse demographics of America in both participants and workforce of the golf industry is Sandy Cross, the Chief People Officer at the PGA of America. Sandy and host John explore groundbreaking programs like PGA Works, aimed at diversifying the golf industry workforce, and initiatives such as Make Golf Your Career and Make Golf Your Business, fostering diversity in career opportunities and supply chains.
Sandy also shares personal insights, including the transformative power of golf, her inspiration from her parents, and the challenges and triumphs of relocating the PGA of America during the pandemic.
2024-01-1332 min
DRIVERS: Inside the Golf IndustryA New Era for the PGA of AmericaPGA of America Chief People Officer Sandy Cross joins Sports & Leisure Research Group's Jon Last and David Klein for a wide ranging discussion that reflects on where the organization has come from and where it is heading from its new home in Frisco, Texas.
2023-09-1217 min
Let’s Talk Travel with AAA hosted by Sandy FentonLET'S VISIT PA WITH SANDY FENTON 7.8.23 BEDFORD SPRINGS PART 1One of my favorite drive-to luxury destinations – the beautiful and historic Omni Bedford Springs Resort, Spa and Golf Club in Bedford, Pennsylvania – will be featured Saturday, July 8th & July 15 on “Let’s Visit PA”.
A member of the National Trust Hotels of America and a AAA Four-Diamond Award winner, Bedford Springs was founded by Dr. John Anderson in 1796. This famous resort has an amazing history with U.S. Presidents (13 Presidents, including 7 sitting Presidents), and was considered President Buchanan’s Summer White House where he received the first Trans-Atlantic cable from Queen Victoria of England in 1858.
Featuring world-class, award-winning golf (The Old Course a...
2023-07-0640 minLet’s Talk Travel with AAA hosted by Sandy FentonLET'S VISIT PA WITH SANDY FENTON 6.3.23 BEDFORD SPRINGS PART 2One of my favorite drive-to luxury destinations – the beautiful and historic Omni Bedford Springs Resort, Spa and Golf Club in Bedford, Pennsylvania – will be featured Saturday, May 27th & June 2nd on “Let’s Visit PA”.
A member of the National Trust Hotels of America and a AAA Four-Diamond Award winner, Bedford Springs was founded by Dr. John Anderson in 1796. This famous resort has an amazing history with U.S. Presidents (13 Presidents, including 7 sitting Presidents), and was considered President Buchanan’s Summer White House where he received the first Trans-Atlantic cable from Queen Victoria of England in 1858.
Featuring world-class, award-winning golf (The Old Cour...
2023-05-3040 minLet’s Talk Travel with AAA hosted by Sandy FentonLET'S VISIT PA WITH SANDY FENTON 5.27.23 BEDFORD SPRINGS PART 1One of my favorite drive-to luxury destinations – the beautiful and historic Omni Bedford Springs Resort, Spa and Golf Club in Bedford, Pennsylvania – will be featured Saturday, May 27th & June 2nd on “Let’s Visit PA”.
A member of the National Trust Hotels of America and a AAA Four-Diamond Award winner, Bedford Springs was founded by Dr. John Anderson in 1796. This famous resort has an amazing history with U.S. Presidents (13 Presidents, including 7 sitting Presidents), and was considered President Buchanan’s Summer White House where he received the first Trans-Atlantic cable from Queen Victoria of England in 1858.
Featuring world-class, award-winning golf (The Old Cour...
2023-05-2640 min
The Sandy Pars Golf PodcastBandon Dunes Recap and PGA Championship Preview
We recap an awesome trip to Bandon Dunes, discussing how the week went with a rather competitive group. Also, we give the REAL top 5 tips for a trip to America's great golf resort. Lastly, we preview the PGA Championship and discuss Phil's absence from his title defense. Tune in.
Support The Sandy Pars Golf Podcast by contributing to their tip jar: https://tips.pinecast.com/jar/the-sandy-pars-golf-podcast
2022-05-191h 20
Building Better Cultures100 | The Power of Authentic, Measurable & Sustained Organisational Values | Sandy CrossAre you ready to integrate a values-based component into your corporate ethos? It’s a big commitment, but one with tremendous ROI at every level. On this episode of Building Better Cultures, Scott talks with Sandy Cross, CPO in the Professional Golf Association of America (PGA). But for it to work, the effort must be for real. Without buy-in from top leadership – a deep understanding and commitment to sustained change – don’t bother, says Sandy. The PGA’s working group based its program on feedback from up and down the organization, and leaders have deployed it without equivocation...
2022-03-2238 min
TRECcastThe C-Suite Perspective | Bank of Texas Speaker Series | TRECcastThis episode of TRECcast is a replay of our February 10 Bank of Texas Speaker Series, "The C-Suite Perspective."
Our panel discussion was moderated by Katrice Hardy, executive editor of The Dallas Morning News, and offered a vision of our region from top executives whose companies are now calling Dallas home: Robert Allen, president and CEO of the Texas Economic Development Corporation; Sandy Cross, Chief People Officer of the PGA of America; and Joshua Friedman, co-founder of Canyon Partners.
We'd like to thank our sponsors, Bank of Texas, Stewart Title, and The Dallas Morning News, for their support of Speaker Series.
...
2022-03-0756 min
Diversity: Beyond the CheckboxDBTC Compilation: Best of Season 4Season 5 is almost here, but we wanted to give you some highlights from season 4 of Diversity: Beyond the Checkbox! In this episode, you'll hear clips from:Fishbowl Live: Recruiting Diverse Talent, with Bree Sarlati and Lauren McDonaldIntentional Allyship and Diversity in Design with Dwell with Dignity’s Ashley SharpAre you Diversity Resistant, Inclusive AF, or Somewhere in the Middle? with Jen O’Ryan from Double Tall ConsultingControversy and Racism at the Olympics, with Dr. Bob BatchelorTransgender Activist Precious Brady-Davis: “I Have Always Been Me”Inclusion and Representation in Law Enfo...
2021-10-0532 min
Diversity: Beyond the CheckboxDiversity and Inclusion in Sports, with PGA of America's Sandy CrossWith 28,000 PGA professionals and over 2 million jobs in golf, PGA of America Chief People Officer Sandy Cross has a lot in her plate, and as she puts it, a "workforce diversification challenge," with a workforce that's "a little bit homogenous, from a demographic perspective." Sandy recognizes that "we have to evolve the composition of that workforce if they're going to attract Americans diverse consumer to play the game." How will the PGA of America accomplish this? Tune in to today's Diversity Beyond the Checkbox Podcast."Who We Are" original song and music video by The Diversity Movement....
2021-09-0740 min
Hosel Rockets PodcastEp.28 - Chief People Officer of the PGA of America - Sandy CrossNeed to get some new golf equipment? Check out www.MortonGolfSales.com the latest and greatest products in golf.
2021-07-3022 min
ASGCA InsightsASGCA Insights with Sandy CrossSandy Cross, PGA of America, says the industry’s focus on Diversity & Inclusion in the game still hinges on a valuable point: “If you’re not having fun, you probably aren’t coming back.” The new “Make Golf Your Thing” campaign reminds everyone there is more than one way to love the game.
2021-05-2619 min
Plus Four PodcastCarolina Hickory Golf AssociationThe Carolina Hickory Golf Association is dedicated to preserving the traditions of the ancient game of golf. Conceived in 2004, and formalized in 2005, it is one of the first—if not THE first—regional hickory golf association in the United States.
The fortunate few who call the Carolinas their home know what it's like to play on sandy soil with whispering pines and a layer or two to keep the morning chill from your shoulders. I would argue—as I believe Donald Ross must have—it is one of the most ideal places in all of North America for the...
2021-04-241h 03Plus Four PodcastCarolina Hickory Golf AssociationThe Carolina Hickory Golf Association is dedicated to preserving the traditions of the ancient game of golf. Conceived in 2004, and formalized in 2005, it is one of the first—if not THE first—regional hickory golf association in the United States.
The fortunate few who call the Carolinas their home know what it's like to play on sandy soil with whispering pines and a layer or two to keep the morning chill from your shoulders. I would argue—as I believe Donald Ross must have—it is one of the most ideal places in all of North America for the...
2021-04-241h 03
Hacking HRThe Hacking HR Podcast - Episode 104Interview with Sandy Cross – Sandy is the Chief People Officer at PGA of America. She is in charge of enhancing a purpose-driven and values-based culture, as PGA of America strives to be personally fulfilling and meaningful to a multi-generational team. Sandy focuses on creating opportunities to stretch, lead, grow and have fun, by supporting L&D coaching, recognition, reward, and making a positive impact in the communities where the PGA team works and lives.
2021-01-1428 min
The ModGolf PodcastBreaking Down Barriers In Golf By Engaging The Unengaged - Charles Dillahunt, The PGA of America"My biggest hope for the golf industry is that it one day grows to be more representative of the population of the world, and that it openly welcomes and serves members of all communities and from all walks of life equally and inclusively."
Charles Dillahunt joins us to share how The PGA of America is working to break down barriers to entry for not only playing golf but to participate as a business supplier within the golf industry. “That’s something that I don’t think a lot of people have and if more people took the time t...
2020-12-0940 min
YTexas CEO InsiderEpisode 9: Jeff Cheney, Mayor of Frisco, TexasHost Sandy McIlree talks with Jeff Cheney, Mayor of Frisco, Texas, the fastest growing city in America. Mayor Cheney lets us in on the latest relocation announcement - PGA of America moving its HQ from Florida to Frisco and what that means for the DFW area.
2018-12-1219 min
Texas CEO InsiderEpisode 9: Jeff Cheney, Mayor of Frisco, TexasHost Sandy McIlree talks with Jeff Cheney, Mayor of Frisco, Texas, the fastest growing city in America. Mayor Cheney lets us in on the latest relocation announcement - PGA of America moving its HQ from Florida to Frisco and what that means for the DFW area.
2018-12-1219 min
The ModGolf PodcastBONUS Episode: Season 3 Wrap Up / Season 4 PreviewWe finished up Season 3 a couple of weeks ago and our team is working hard developing the next twelve episodes for Season 4, which launches on May 29. Looking back at Season 3, we consider this engaging batch of episodes to be the turning point for The ModGolf Podcast.
We heard some amazing stories from a diverse group of guests who discussed how technology, entertainment experiences, music, celebrity, hospitality and community building combine and intersect to shape the future of golf.
If you didn’t get the chance to listen to all of our 12 Season 3 episodes, here’s a re...
2018-05-1621 min
The ModGolf PodcastWhy Diversity and Inclusion Matters - Sandy Cross, Chief People Officer at The PGA of AmericaAfter 20 years into her career at The PGA of America with roles including player development and women's initiatives, Sandy Cross gathered the insights to realize in order to grow the game, golf needed to embrace all the dimensions of difference beyond gender. Sandy took an entrepreneurial approach to the opportunity, successfully pitching a corporate transformation that embeds diversity and inclusion along all lines of their business.
As Chief People Officer, Sandy tenaciously works to educate, train, promote and implement the need for the $85 billion/year golf industry to change its operating philosophy and the way it conducts...
2018-03-0633 min