Shows
Email After Hours: The Podcast for Email SendersStop Sending Boring Cold Outreach Emails (and Start Building Real B2B Relationships) with Sara KapplerHi (firstname), are you tired of boring B2B outreach? Then this podcast episode is for you! Today, hosts Guy Hanson and Danielle Gallant welcome Sara Kappler, founder and CEO of Centric Squared, to explore the nuances of B2B email marketing. She compares and contrasts B2B with B2C approaches and finds ways to build meaningful, long-lasting relationships with customers. Even though you might be selling B2B, you’re still dealing with a person on the other end!What you'll learn:How to navigate B2B email challenges, inclu...2025-07-2433 min
Financial ClarityRethinking the American Dream With Sara KapplerSara Kappler is the CEO of Centric Squared, a CRM-driven agency specializing in email and SMS marketing. Having pivoted to CRM consulting and email marketing after over a decade in digital consulting, Sara specializes in high-performing marketing campaigns for clients in the finance, e-commerce, and online business niches. A mom of three with a recent international move from Seattle to Germany, she started her company to challenge the 9-5 norm and create flexibility for herself. As a business growth partner, Sara is committed to her clients' success and protecting her remote team's flexibility while fostering a high-caliber, professional, and...2024-03-1249 min
Raise Your Visibility OnlineEp 112: On Air Coaching Call with Sara Kappler - LinkedIn recommendations, skills and endorsementsIn this week's episode, I host an on-air coaching call with Sara Kappler to answer her burning questions about using LinkedIn. Sara wanted to know how to leverage her success in the past, to reach more clients, by using testimonials and recommendations on LinkedIn. We discuss how far back you go in terms of your connections, connecting with people from your corporate past, and networking. We also talk about the Skills and Endorsements section on your LinkedIn Profile. https://www.louisebrogan.com 2020-01-0938 min
Rebel Up Revolution PodcastEp 17: When Customer Service and Technology Have a BabyWelcome to our geeky episode on Customer Relationship Management (CRM) Systems!
Today, Sarah Kappler talks about how essential it is to have your own CRM no matter what size your business is.
What is a CRM and how can it help your business?
It’s a centralized repository of leads and contacts. It’s about being able to systematically follow up with them and deliver a great customer experience. As your business grows and you get more opportunities, a CRM will become essential so you don’t drop the ball even on small things...2019-12-1320 min
Music Teachers: Expand Online067: Demystifying CRMs - Managing Lead and Client Touch Points with Sara Kappler Today, I’m talking with Sara Kappler of Sara Kappler Consulting. Sara is all about systems and tools to help your business with the back end -- KPI dashboards and CRMs. As a software consultant, she helps business select and implement technology to help them grow. Just as my business has evolved, so has Sara’s -- the pain point she saw over and over was keeping track of where her clients were with new leads and with clients. Sara found an opportunity to delve into CRM software -- CRM is the acronym for Customer Rela...2019-05-2936 min
Music Teachers: Expand Online067: Demystifying CRMs - Managing Lead and Client Touch Points with Sara Kappler Today, I’m talking with Sara Kappler of Sara Kappler Consulting. Sara is all about systems and tools to help your business with the back end -- KPI dashboards and CRMs. As a software consultant, she helps business select and implement technology to help them grow. Just as my business has evolved, so has Sara’s -- the pain point she saw over and over was keeping track of where her clients were with new leads and with clients. Sara found an opportunity to delve into CRM software -- CRM is the acronym for Customer Rela...2019-05-2936 min