Shows
Paper TalkEp 168: Crafting Success with Paula MilnerWelcome back to another inspiring episode of Paper Talk! In Episode 168, we are thrilled to host the incredibly talented Paula Milner, also known as The Crafty Lass. Paula joins Quynh, Jessie, and Sara to discuss her creative journey, the transition from a corporate career to becoming a full-time artist, and her latest book, Simple Paper Flowers. Plus, we have an exciting giveaway where you can win a copy of Paula’s book!
In this episode, you'll hear about:
Paula’s Creative Journey: Learn how Paula transitioned from a corporate role to building her dream career in the...2025-04-1057 min
Paper TalkEp 166: From Felt to Flowers: The Creative Journey of Naomy KimIn this episode, we’re thrilled to welcome the incredibly talented Naomy Kim of Made by Naomy! Known for her stunning and intricate felt flowers, Naomy’s creations are celebrated for their lifelike textures, beautiful hand-dyed details, and artistic innovation.
Naomy shares her inspiring journey from crafting gifts for friends to establishing her felt flower business. She opens up about her unique creative process, the challenges of balancing family life and work, and the importance of valuing her art. Whether you’re a felt artist, paper florist, or creative entrepreneur, this episode is packed with insights and inspir...2025-03-1340 min
Paper TalkEp 165: Personal Branding and Mastermind Magic with Lauren V. DavisIn this episode of Paper Talk, Quynh, Jessie, and Sara welcome a very special guest—Lauren V. Davis of Lauren Davis Creative. As Quynh’s mastermind coach and mentor, Lauren has been instrumental in helping her refine her personal brand and connect with like-minded entrepreneurs. Lauren shares her journey from running a vinyl record store to becoming a sought-after personal branding consultant and mastermind facilitator.
The Journey from Vinyl to Visibility
Lauren’s entrepreneurial path began at the age of 19 when she co-founded a vinyl record store during the 2008 recession. Navigating the challenges of runn...2025-02-2739 min
Paper TalkEp 164: Overcoming Challenges and Growing a Paper Flower Business with Gina ArzolaIn this inspiring episode, we’re joined by Gina Arzola of Gina’s Paper Mountain to discuss her journey into the world of paper flowers. From discovering the art as a hobby to landing high-profile opportunities with the National Gallery of Art, Gina’s story is one of resilience, creativity, and growth.
Gina opens up about overcoming a life-changing injury that temporarily halted her ability to create and how she regained her confidence through determination and support. She also shares how she turned her passion into teaching, navigated her first television appearance, and tackled the logistics of creati...2025-02-1339 min
Paper TalkEp 163: Quynh's Hot Seat - Tech Upgrades, Audio Essentials, and Content TipsIn this episode of Paper Talk, Quynh finds herself in the hot seat! She brings her questions about upgrading audio equipment and perfecting sound quality for her video recordings. With Jessie and Sara by her side, the conversation expands into insightful tips, personal experiences, and must-know tech hacks for creators looking to improve their content quality.
What you'll hear in this episode of Paper Talk:
1. Finding the Right Mic Matters 🎙️
Quynh is exploring wireless and shotgun microphones to enhance her video tutorials. Sara shares her experience using RODE mics but high...2025-01-3025 min
Paper TalkEp 162: Building a Supportive Creative CommunityIn this episode, Quynh, Jessie, and Sara discuss a topic that resonates deeply with many creatives: the importance of building a supportive community. Drawing from personal experiences and listener questions, they explore why community isn’t just “nice to have” but vital for growth, connection, and overcoming challenges.
“Find those people who move your needle.” – Quynh
What you'll hear in this episode:
Why Community Matters: A creative community helps you feel less alone and offers the encouragement and challenges needed to grow.
The Role of Safe Spaces: Not every creative struggle require...2025-01-1628 min
Paper TalkEp 161 - Coaching for Creative Entrepreneurs with Chris MitchellIn this episode of Paper Talk, Jessie, Quynh, and Sara sit down with Chris Mitchell, a life, career and professional development coach for artists and creatives. Chris has helped numerous creatives, including Jessie herself, to refine their approach to productivity, work-life balance, and artistic growth. Her unique approach to coaching focuses on supporting artists and creative professionals at any stage in their careers. She emphasizes the importance of carving out dedicated time and space to reflect, strategize, and set aligned goals, whether clients are balancing multiple responsibilities or transitioning into new creative ventures. Unlike a mentor who might give...2025-01-0237 min
Paper TalkEp 160: Bonus Round - Marketing Tips for Paper ArtistsIn this special bonus round of Paper Talk, Quynh, Jessie, and Sara dive into one of the most frequently asked questions from their community: “How do you effectively market yourself as a paper flower artist?” This episode features practical, actionable tips on building a personal brand, creating captivating content, and connecting with your audience authentically.
What you’ll learn in this episode:
Defining Your Brand Through Your Personality - Quynh emphasizes the power of infusing your unique personality into your brand. By sharing relatable tidbits—like your favorite hobbies or quirks—you create a brand story...2024-12-1917 min
Paper TalkEp 159: Building a Creative Business and Life with Janna Willoughby-LohrIn this episode of Paper Talk, we welcome back returning guest Janna Willoughby-Lohr, who shares her journey as both an artist and business owner. Janna, a mother of three, reflects on the changes and challenges she's faced since her last appearance in Episode 121, including navigating life as a parent while continuing to expand her paper art business. Janna offers insights into everything from taking a structured maternity leave to reinvesting in her team and scaling her business thoughtfully to allow more time with her family.
Here’s what you’ll hear in this episode:
The D...2024-12-0554 min
Paper TalkEp 158: Hot Seat with Sara KimIn Episode 158, we’re introducing something exciting for Season 7—Hot Seat Sessions! 🎉 This time, we’re putting the spotlight on our co-host, Sara Kim, as she opens up about the unique challenges she's faced throughout her 13-year journey as a business owner and artist.
Here’s what you'll hear in this episode:
The Challenge of Time & Mastery - Sara shares her reflections on how dedicating time is one of the biggest challenges of growing both her art and business. Drawing inspiration from an interview with Billie Eilish and her brother, she talks about the 10,000-hour rule: the idea tha...2024-11-2121 min
Paper TalkEp 156: Embracing Creativity in the Paper Talk Podcast Season FinaleWelcome to the season finale of the Paper Talk Podcast! As we wrap up this incredible season, we’re taking a moment to celebrate everything we've learned together and look ahead to the exciting future of our paper flower community. This season has been filled with inspiring stories, invaluable tips, and expert insights that have helped us all grow as artists and entrepreneurs. We couldn’t be more grateful for your support and enthusiasm throughout this journey.
In this special episode, we dive into some of the most impactful topics we've covered, from the power of workshops to e...2024-06-1325 min
Paper TalkEp 155: Mastering Workshop Promotion and MarketingWelcome to an exciting new episode of the Paper Talk Podcast! Today, we're diving deep into the world of workshop management, where we'll uncover the keys to success alongside our regular hosts, Quynh and Sara, as well as our returning host, Jessie. Whether you're a seasoned facilitator or just starting your journey, we're here to equip you with the knowledge and insights needed to elevate your workshop game and create unforgettable experiences for your participants.
In this dynamic conversation, we'll explore the essential elements of hosting successful workshops, from crafting a professional web presence to navigating pricing...2024-05-3054 min
Paper TalkEp 154: Thriving as a Creative Entrepreneur with May Ling ChenWelcome to Paper Talk Podcast, where we delve into the fascinating world of art business and entrepreneurship. In our latest episode, we're excited to share insights gleaned from our conversation with May Ling Chen who has mastered the art of success in the competitive art market. Join us as we uncover valuable strategies for overcoming challenges, adapting to market trends, and ultimately thriving as artists and art business owners.
Here’s what you’ll learn when you listen:
How to diversify offerings to generate interest.
Pricing challenges and strategic marketing insights.
The importance of community and coll...2024-05-1653 min
Paper TalkEp 153: FAQs - Creative Collaborations & Entrepreneurial InsightsWelcome back to Paper Talk Podcast! In this episode, we're thrilled to bring you an engaging conversation between your hosts, Sara and Quynh. Join us as we answer some of our frequently asked questions. We share our insights, experiences, and perspectives on navigating the creative landscape and forging paths of innovation and collaboration.
As we delve into the discussion, listeners are invited into a dynamic exchange that explores the intersection of art and business. From the intricacies of creative collaboration to the challenges and opportunities of cross-border creativity, our conversation offers a rich tapestry of insights that...2024-05-0231 min
Paper TalkEp 152: Creating Content that CaptivatesWelcome to Episode 152 of Paper Talk Podcast, where we explore the ever-evolving world of content creation in the digital age. In today's fast-paced digital landscape, content creation has become a cornerstone of success for businesses and entrepreneurs. Through this episode, we aim to shed light on the importance of crafting compelling content and provide actionable insights to help you elevate your digital presence.
We dive deep into the art of content creation, uncovering valuable strategies and techniques that creative business owners and artistic entrepreneurs can implement to captivate their audience. From the power of visual storytelling to...2024-04-1831 min
Paper TalkEp 151: Elevate Your Pinterest Presence with Gisela SantosIn today's digital landscape, social media platforms play a crucial role in connecting businesses with their audience. While platforms like Instagram and TikTok often steal the spotlight, there's one platform that holds immense potential for creative business owners and artistic entrepreneurs: Pinterest. In Episode 151 of Paper Talk, we sit down with Gisela Santos, the mastermind behind Love Bloom Social, to uncover the secrets of leveraging Pinterest to drive website traffic and engagement.
Here’s what you’ll learn when you listen:
Learn practical tips for optimizing Pinterest profiles, creating engaging pins, and utilizing keywords to maximize visi...2024-04-0429 min
Paper TalkEp 150: From Creative Crafting to Building a BusinessWelcome to Paper Talk, where we unravel the mysteries behind the creative business world! If you've ever dreamt of turning your passion for crafting into a flourishing enterprise, you're in the right place.
In this sneak peek into our latest episode, we're diving deep into the secrets of artisan entrepreneurship. From pricing strategies that evolved from $1 paper flowers to valuing artist expertise, to uncovering the lucrative potential of creative niches like weddings and giant flower installations, our conversation is brimming with inspiration and invaluable insights.
So, if you're ready to unlock the doors to success...2024-03-2133 min
Paper TalkEpisode 149: A Panel Discussion on Book Publishing for Paper ArtistsWelcome to the vibrant world of PaperTalk Podcast, where creativity blooms, and artistic journeys unfold. In this episode, we invite you to join us on an illuminating exploration into the realm of paper artistry and book publishing. Join Quynh and Sara, alongside artists Jessie Chui, Anna Chedid, Lucia Balcazar, Susan Beech, and Eileen Lim.
Through engaging conversations with our guests, we uncover a tapestry of insights, experiences, and invaluable advice. Prepare to be inspired as we delve into the passion-driven endeavors of our guests and glean firsthand knowledge from our publishing endeavors.
Here’s what you...2024-03-0741 min
Paper TalkEpisode 148: Our Favorite Paper Flower Tools and SourcesWelcome to the Paper Talk Podcast, your gateway to the captivating world of paper crafting. In our latest episode, join us as we delve into the heart of paper artistry, exploring the importance of experimentation, unveiling our must-have tools, and divulging our favorite sources for paper flower supplies.
Here’s what you’ll learn when you listen:
Explore the difficulties between cardstock paper and crepe paper, and the techniques used to overcome these challenges.
Learn about our preferred tools like hot glue guns, wire cutters, and guillotine cutters, and the importance of finding tools that suit indiv...2024-02-2244 min
Paper TalkEpisode 147: Cultivating Flowers, Community, and Expos with Anne Long of Dahlia HouseWelcome to the Paper Talk Podcast! We're thrilled to dive into another exciting episode, where we'll be discussing all things floral with the wonderful Anne Long from the Dahlia House. Get ready to be captivated by Anne's passion for flower farming and her journey to creating a beautiful and welcoming space at the Northwest Flower and Garden Show.
What you’ll learn when you listen:
How the botanical world can offer insights into the art of paper flowers.
The transformative power of flowers and their profound impact on our lives.
Behind the scenes of the Northwest Fl...2024-02-0836 min
Paper TalkEpisode 146: Cameras, Microphones, and Equipment Upgrades for CreativesHello Paper Talk Podcast aficionados and creative entrepreneurs! Welcome to Episode 146, where we're about to unravel the secrets of upgrading your content creation game. If your small business journey has included becoming a podcaster, videographer, or photographer, this episode is your golden ticket.
Join us through the realm of equipment upgrades, including the specifics of gear that resonate with creative entrepreneurs, paper florists, and small business owners. As we step into the new year, this episode is tailor-made to elevate your content creation journey. Get ready for an exploration into cameras, backgrounds, lighting, and the often underestimated...2024-01-2531 min
Paper TalkEpisode 145: Happy New Year with Quynh and SaraWelcome back, Paper Talk enthusiasts! As we embark on a new year filled with creative possibilities, we invite you to join us in the latest Paper Talk Podcast Episode 145. In this candid and insightful conversation we share our perspectives on navigating the intricacies of the creative realm in 2024.
Join us to delve into our approaches to the new year, exploring resolutions, to-do lists, and the delicate art of balancing creative endeavors with personal well-being. In this episode, you'll discover practical tips for mastering your to-do list, syncing tasks seamlessly, and embracing the ever-evolving tech landscape.
...2024-01-1127 min
Paper TalkEpisode 144: Fine Art Shows and Exhibitions with Jessie ChuiWelcome to Paper Talk Podcast, where we uncover the stories, inspirations, and creative processes that breathe life into the beautiful world of paper flowers. In Episode 144, Jessie Chui joins us again to delve into the exciting world of exhibiting paper art and flowers. As one of the original founders of Paper Talk Podcast, Jessie always brings a treasure trove of insights to the show, and we’re so glad to have her back for this episode.
Here’s what you’ll learn when you listen:
The power of networking and mentorship in the art world.
How to sho...2023-12-2849 min
Paper TalkEpisode 143: Reflecting on Another Year of Paper Talk PodcastDive into the holiday spirit with Paper Talk Podcast's latest episode! Sara and Quynh share exciting updates, lessons, and upcoming projects, making it a must-listen for anyone passionate about the art of paper crafting and building a thriving small business. Join us for valuable insights into the paper flower industry and spark your creative flame this festive season!
Here’s what you’ll learn when you listen:
Discover behind-the-scenes details of Quynh's upcoming book release.
Learn about our upcoming collaborations and workshops.
Get valuable tips on being a great podcast guest and leveraging podcast episodes to prom...2023-12-1424 min
Paper TalkEpisode 142: Elevating Your Wedding Business with Tri-MastermindWelcome back to the Paper Talk Podcast! We're thrilled to have you join us for Episode 142, where we'll dive into the exciting world of creative businesses and introduce you to an incredible opportunity for wedding entrepreneurs - the Tri-Mastermind.
In this episode, we're all about empowering creative entrepreneurs, especially those in the wedding industry. Our aim is to inspire and guide you towards achieving new heights in your business journey. We're excited to share a transformative program that can play a pivotal role in your success - the Tri-Mastermind.
Here’s what you’ll learn when...2023-11-3034 min
Paper TalkEpisode 141: Crafting Unforgettable Workshops We're thrilled to dive into the vibrant world of paper flower workshops. Whether you're an established paper artist or a budding creative entrepreneur, this is your key to crafting unforgettable experiences that captivate your audience.
In Episode 141, we explored a treasure trove of tips, tricks, and techniques to make your paper art workshops stand out. With our first-hand experience, we'll guide you through the must-know aspects of planning and preparation, the power of branding and marketing, and the essential supplies that are vital for your workshops' success.
So, fasten your seatbelts and prepare to embark o...2023-11-1627 min
Paper TalkEpisode 140: Research and Development in Paper Flower MakingEpisode 140: Research and Development in Paper Flower Making
Welcome to another episode of Paper Talk Podcast! In this installment, we explore the intricate art of research and development. As passionate paper artists ourselves, we understand the significance of this creative journey in bringing stunning paper blooms to life.
Join us as we embark on a journey through the stages of research and development, where we unlock the secrets to crafting lifelike paper flowers that leave a lasting impression. From scaling and color development to adhesive choices and efficient time management, we'll uncover the techniques and...2023-11-0226 min
Paper TalkEpisode 139: Paper Flowers and Business Adaptability with Anna ChedidEpisode 139: Paper Flowers and Business Adaptability with Anna Chedid
Creativity knows no bounds, and in the realm of paper flower artistry, it blooms in the hands of passionate creators who craft delicate blossoms from simple materials.
In episode 139 of the PaperTalk Podcast, we were so excited to chat with Anna Chedid, a talented artist whose intricate paper creations have captured the hearts of many. Anna's story is one of inspiration, innovation, and adaptability, making her a valuable source of insights for fellow paper florists and creative entrepreneurs alike.
Here’s what you’ll learn...2023-10-1950 min
Paper TalkEpisode 138: Hosting a Successful Paper Flower WorkshopTaking the leap from paper artist to workshop host can be daunting. Even if you’ve already hosted a paper flower workshop, you may still feel overwhelmed and unsure at how to best navigate this part of your creative business.
In this episode, we're excited to explore the intricacies of crafting an engaging and memorable paper flower workshop. If you've ever dreamed of sharing your paper crafting expertise with eager learners, this episode is tailor-made for you. From selecting captivating paper flower designs to mastering the art of instruction, we'll guide you through essential steps to create an...2023-10-0525 min
Paper TalkEpisode 137: Unveiling the Secrets to Lasting Happiness with Ellen WongWe know that the journey of pursuing our artistic passions and building our small businesses is both exhilarating and demanding. In the midst of chasing deadlines, perfecting our art, and managing the daily intricacies of our creative ventures, happiness might sometimes take a backseat. But what if we told you that finding happiness and fulfillment can actually enhance our creative process and elevate our businesses?
That's why we're excited to share some invaluable insights with you from Episode 137 that touched upon a topic near and dear to our hearts: achieving lasting happiness as creative entrepreneurs. We've dived d...2023-09-2150 min
Paper TalkEpisode 136: Mastering Mass Production and Scaling Your Creative BusinessEpisode 136: Mastering Mass Production and Scaling Your Creative Business
Join us on Paper Talk as we explore the world of mass production, sharing essential tips for creative small business owners and paper artists like you.
As your business grows, you might find yourself in need of help. In this episode you can discover the significance of bulk orders in scaling your craft and boosting your business. From planning and logistics to packaging and shipping, we'll guide you through the process, ensuring quality and efficiency.
What you’ll learn when you listen to Episode 136:...2023-09-0731 min
Paper TalkEpisode 135: Mastering Social Media and Pinterest for Your Paper BusinessWelcome to the latest episode of Paper Talk Podcast! Today, we're excited to host the talented paper artist and creative entrepreneur, Poy T. Granoti of Summer Space Studio. Poy shared her valuable insights on navigating the ever-changing landscape of social media, the importance of branding for creative businesses, and harnessing the power of Pinterest to drive success.
What You’ll Learn in Episode 135:
Changes in social media algorithms and how they impact artists.
Strategies for maintaining a healthy relationship with social media.
The importance of branding and how it can help creative businesses stand out.
Insights in...2023-08-2429 min
Paper TalkEpisode 134: Welcoming a New Host and Navigating TransitionsWe are thrilled to introduce our new co-host, Sara Kim of Handmade by Sara Kim. With her expertise in cardstock paper flowers and her passion for building successful small businesses, Sara brings a wealth of knowledge to our discussions on supporting creative entrepreneurs in the world of paper art and paper floristry.
In Episode 134, we invite you to join us in getting to know Sara and learn all about our exciting plans for the upcoming season. You'll also get a sneak peek into the upcoming projects from hosts Quynh Nguyen and Jessie Chui, including the changes in...2023-08-1026 min
Paper TalkEpisode 133: An Exclusive Interview with German Crepe Paper Manufacturer WerolaTitle: Episode 133: An Exclusive Interview with German Crepe Paper Manufacturer Werola
Welcome back to Paper Talk Podcast, Season 6! We’re so excited to be back with more of the best in the world of paper flowers and creative small businesses.
In this highly anticipated episode, we dove into the vibrant world of crepe paper with an exclusive interview featuring Bernd Firmbach, the Vice President of the German crepe paper division Werola at Seaman Paper. This was such an incredibly rare opportunity, and you won’t want to miss a moment of our conversation. Join us as w...2023-07-2738 min
The Never Settle Life Podcast51. Approaching Conception + Birth Holistically + How to be Your Own Wellness Advocate with Dr. Sara PerryWe have an incredibly inspiring + empowering episode for y’all. Dr. Sara Perry, owner of Inspired Wellness brings all of the knowledge but gets vulnerable about her past sexual experiences. Trigger Warning- sexual abuse + details are brought up throughout the episode.
Dr. Sara + Kim talk about…
-Dr. Sara’s personal journey conceiving + her holistic birth plan
-Being empowered in your healthcare
-Inspired CW’s multidisciplinary approach to health
-Intuitive leadership
-Holistic birth control tools
-The Woman’s Hormone Mastermind
2023-07-101h 34
Paper TalkEpisode 132 - What It Takes to Create, Print, and Ship Fine Art PrintsWe discuss all of the research and decisions it took for Jessie to create fine art prints of her paper flowers. Learn what it takes to sell digital art.
******
Branching out your paper flower business can bring more financial stability and keep you excited creatively. The world of fine art prints can open an entirely new world of possibilities.
In our latest episode of Paper Talk, we chatted about how Jessie has expanded her business from paper flower commissions, to writing a book, and now offering fine art prints. The amount of work...2022-07-2828 min
Paper TalkEpisode 131 - Season 6 Preview: Back to BasicsSeason 6 will get back to the basics of our craft. We’ll debate the best tools, materials, and techniques to use when making paper flowers.
At the end of the day, we’re here because of paper flowers.
On this podcast, we’ve talked about a wide variety of subjects to support paper florists on their journeys. For Season 6, we’re getting back to the heart of the matter: the actual paper flowers!
In our latest episode of Paper Talk, we gave a sneak peek at what we’ll be discussing in Season 6. Wh...2022-06-1648 min
Paper TalkEpisode 130 - Over Coffee: Why It Can Be Good to Shift DirectionWe wrap up our season about finding your why as a paper florist. Learn why it can be beneficial to shift your artistic and business direction as you hone in on what matters to you.
Making changes is difficult, but necessary. Shifting direction can help you uncover your why and get closer to what will bring you true joy.
In our latest episode of Paper Talk, we wrapped up Season 5 by talking about how our whys have shifted and how we made changes accordingly. You don’t have to keep doing the same thing out of...2022-05-1241 min
Paper TalkEpisode 129 - Building a Positive Reputation Through Networking with Rebecca GrantRebecca Grant shares how she built an incredibly successful and well-respected wedding planning business, in large part due to networking.
Many of us rely on word of mouth to advertise our paper flower businesses. Clients are going to trust a friend’s or event planner’s advice over a random ad any day.
But where do you start? How do you connect with people who can recommend your work?
In our latest episode of Paper Talk, we talked with Rebecca Grant of New Creations Weddings. She is a very recognized and respected wedding plan...2022-05-0548 min
Paper TalkEpisode 128 - How to Know Your Work is Right for You with Susan BeechSusan Beech shares how she knew that being a paper florist was the right career path for her. Plus, hear about the publishing journey of her new paper flower book.
Do you ever worry that you’re committing time and money to the wrong job?
Even if you know that you love paper flowers, how can you be sure that you’re in the right specialty within our industry?
How can you avoid investing too much in a path that is ultimately a dead end?
In our latest episode of Paper Talk, w...2022-04-2843 min
Paper TalkEpisode 127 - Finding the Person You Want to Be with Eileen LimLearn from successful paper florist Eileen Lim about how she transformed from bitter to blooming with happiness by following her why.
Do you feel excited to start your day?
Do you look forward to your work?
Do you feel fulfilled?
If you answered no to any of those questions, you need to follow your why back to the person you want to be.
In our latest episode of Paper Talk, we chatted with Eileen Lim of Miss Petal & Bloom. She was a delightful early guest on this podcast. We could...2022-04-2133 min
Paper TalkEpisode 126 - Over Coffee: How We Use and Experiment with Crepe PaperJessie and Quynh discuss the various weights of crepe paper, including their strengths and limitations. We share lots of tips for how we use them and how to experiment with crepe.
The world of crepe paper has grown so much in recent years.
Paper florists are being seen and celebrated outside our industry, and supplies are becoming ever more accessible. That includes changes to which crepe paper is available.
In our latest episode of Paper Talk, we chatted all about the foundation of our craft: paper! We discussed where the newish 90 gsm Italian cr...2022-04-1455 min
Paper TalkEpisode 125 - Forging Your Own Path with Felt Florist Marlena ColazoMarlena Colazo shares how she learned to create felt flowers when other artists weren’t open to sharing knowledge. Hear how she used personal experience and connected with other industries to grow.
How do you learn when no one will talk to you?
How do you build up an industry when no one trusts one another?
In our latest episode of Paper Talk, we chatted with Marlena Colazo of Blossoms by Marlena. We are always so struck by her confidence. She shared all about the challenges that have helped her forge that confidence, plus...2022-04-0751 min
Paper TalkEpisode 124 - Enjoying the Journey to Find Your Why with Deane BautistaDeane Bautista shares her paper flower journey and how the winding path was essential to finding what sparks her creativity and joy.
Is it taking longer than expected to find your why?
Is your paper flower business growing more slowly than you’d like?
Do you feel like you’re making too many mistakes?
Maybe it’s time to stop and smell the roses.
In our latest episode of Paper Talk, we spoke with Deane Bautista of Deaney Weaney Blooms. Her paper flower journey has been a winding path, not a st...2022-03-3141 min
Paper TalkEpisode 123 - What a mentor can do for your business with Amy McGeeLearn how Amy McGee has mentored us on our paper flower journeys and helped us refocus why we run creative businesses.
Where do you go from here? What’s next for your paper flower business? How do you want to grow?
If your mind goes blank or you feel anxious when thinking about these questions, it might be time for an outside perspective.
In our latest episode of Paper Talk, we chatted with Amy McGee of Botanical Brouhaha. She’s been a guest on the podcast before, and she’s been an even more in...2022-03-2444 min
Paper TalkEpisode 122 - Over Coffee: The 100 Day ProjectLearn about The 100 Day Project and how Quynh is participating, plus the strategies that are helping her achieve her goal.
How do you stick to a goal and see it through to the end?
It’s really hard! We all want to build new habits and skills, and we all have projects we want to finish.
In our latest episode of Paper Talk, we chatted about how Quynh is participating in The 100 Day Project. It was founded by Lindsay Jean Thomson as a way to commit people to working on a specific project dail...2022-03-1742 min
Paper TalkEpisode 121 - Staying True to Your Art AND Building a Successful Business with Janna Willoughby-LohrHow can you stay true to the why behind your art and grow your business at the same time? Janna Willoughby-Lohr chats with us about how she’s done both.
Artists need to eat.
While we create paper flowers because we love our art and touching people’s lives in a unique way, we also have bills to pay.
Can you do both? Yes!
In our latest episode of Paper Talk, we talked with Janna Willoughby-Lohr of Papercraft Miracles. Starting back in her college days, she set the rules for being an art...2022-03-101h 01
Paper TalkEpisode 120 - Managing Multiple Brands with Laura RicheyJuggling multiple brands as a small business owner can be tricky. Listen to how Laura Richey manages marketing, aesthetics, and customer service with her paper art brands.
You have a fantastic new paper idea. It’s innovative. People are going to love it.
The only problem? It’s a little off-brand for you. It relates to your paper flower business, but it’s different enough that you’re not sure if you can market it all together.
You might need a brand new brand.
Next problem? How in the world do you manage...2022-03-0341 min
Paper TalkEpisode 119 - Using Your Unique Skills to Succeed and Build Community with Chi-Chi Nnakwe WhitleyWe chat with Chi-Chi Nnakwe Whitley about her journey from biology to paper flowers and how her unique skills has helped her succeed and build our community.
A lawyer, a biologist, and a marketing and finance specialist sit down and talk about… paper flowers?
If you’ve been in our community for a while, this won’t sound shocking. But if you’re newer, you might be surprised at just how wide ranging paper florists’ backgrounds can be. While many of our stories about discovering our love of paper flowers are very similar, our journeys before tha...2022-02-2442 min
Paper TalkEpisode 118 - Navigating Craft and Art Shows with Ashley ReaganAshley Reagan chats with us about how she finds and chooses which shows to sell her paper flowers and other art at. Learn how to choose the right audience and diversify your income.
As this pandemic has stretched on, paper florists and artists like us have had to become more flexible than ever before.
Revenue streams that we relied on have dried up. Guessing what events will look like in a month’s time feels as accurate as guessing what they’ll be like in fifty years.
Now more than ever, we have to div...2022-02-1745 min
Paper TalkEpisode 117 - Trying New Things to Find Your WhyLearn more about how trying many different things will focus your purpose and bring you happiness on your paper flower journey. Understand the reasons behind your why.
What will bring you happiness and fulfillment as a paper florist?
You won’t know until you try it!
In our latest episode of Paper Talk, we discussed the importance of trying new things in order to find your why.
Finding your why is the entire focus of Season 5, and we’ll be helping you better understand the purpose in life and paper flowers that wi...2022-02-1020 min
Paper TalkEpisode 116 - Over Coffee: Focusing on Your WhyWe discuss how to find the why behind our creativity and our businesses. Learn how to get back to the joy and fulfillment you first found in paper flowers.
Is the joy that you first found in creating paper flowers missing? Does the stress of your business override the fun that you used to have as a paper florist?
You need to refocus on your why.
For this new season of Paper Talk, we’re getting back to the heart of our purpose: our whys. When you focus on your why, you’ll be h...2022-02-0338 min
Paper TalkEpisode 115 - Over Coffee: How to Get Back to Your WhyWe reflect on the past year of the podcast and our paper flower businesses. Learn how we’ll focus on the heart of our craft moving forward, plus what goes into building a successful partnership.
Season 4 is over! We can’t believe it! Thank you to our Patrons who have made it possible for us to keep making this podcast.
In our last episode of Season 4, we reflected on what went well and what didn’t last year, as well as what kind of changes we’re planning on making for the podcast and our paper fl...2021-12-0823 min
Paper TalkEpisode 114 - Over Coffee: Creating, Packaging, and Shipping Paper Flower KitsDive into the details of what it really takes to offer paper flower kits to your customers. We talk packaging, shipping, client expectations, and more.
Many paper florists end up teaching our craft. People want to know how you created that amazing paper flower! And once you start offering tutorials or classes, you are inevitably going to be asked about where to source our specialized materials like a crepe.
One answer to this issue? Offering kits with your tutorials.
In our latest episode of Paper Talk, we dove into what it really takes t...2021-12-0127 min
Paper TalkEpisode 113 - Shipping and Packaging Tips and an Update from Mike BensonWe share our best tips for packaging and branding products and how to safely ship paper flowers. We also check in with a longtime friend of the podcast, Mike Benson.
As the holidays near, everyone’s got shipping on their minds.
How do you package your paper flowers to withstand being tossed around in the back of a truck? How do you save money on shipping costs? Just how bad are these shipping delays we keep hearing about?
In our latest episode of Paper Talk, we chatted about all this...2021-11-2430 min
Paper TalkEpisode 112 - How to Build a Paper Flower YouTube Channel with Kristen KongKristen Kong joins us to share how she launched her YouTube paper flower tutorial channel, and how she creates weekly content to engage followers.
Videos are uniquely suited to paper flower tutorials. But they can feel daunting to produce!
Where do you start? How do you get views on a platform like YouTube? How do you avoid failing spectacularly?!?
In our latest episode we talked with Kristen Kong of Campbell Workshop. In under a year she opened a shop and started a YouTube channel with a gruelling one-tutorial-a-week schedule. How does she do i...2021-11-1754 min
Paper TalkEpisode 111 - Over Coffee: How to Run Promotions like Black Friday SalesLearn how to time a sale, what to offer at a special rate, why newsletter lists are so powerful, and how to promote a sale like Black Friday or other holiday promotions.
With a slew of holidays around the corner, we’ve got sales on our minds.
People are primed to shop right now. As creative small business owners, days like Black Friday are a fantastic opportunity to promote your products and get a boost in profits before the end of the year.
That said, special sales take planning. In our...2021-11-1025 min
Paper TalkEpisode 110 - Running a Brick and Mortar Shop with Arlene RustArlene Rust shares her journey from paper florist to running a brick and mortar shop, plus the benefits and challenges of owning a physical store.
Have you ever dreamed of owning a brick and mortar shop?
We’ve heard many paper florists express interest in opening up a physical store, but fear of the unknown holds them back. It’s a big leap! Luckily, in our latest episode of Paper Talk we chatted with Arlene Rest of Arlo Arts in the UK. Arlene made the jump from working in the corporate world...2021-11-0335 min
Paper TalkEpisode 109 - Over Coffee: Creating Digital Evergreen ContentJessie and Quynh discuss how to create and promote digital evergreen content that will bring in a steady stream of passive income.
Imagine this: you create a paper flower template, you put it up for sale online, and without any further work from you, it brings in a steady stream of income.
You can do exactly this with digital evergreen products.
On our latest episode of Paper Talk we chatted about how you can make passive income from your digital content. Now, you can’t just post a template and ex...2021-10-2717 min
Paper TalkEpisode 108 - Taking Back Artistic Power with Sue MclearyWe chat with Sue Mcleary about finding your artistic voice, sharing freely as a teacher, and being a late bloomer to the floral industry.
How do you find your artistic voice? Will you ever get to the point that you can tell clients that you know what’s best for their floral arrangements—and they trust you?
In our latest episode, we talked with fresh florist Sue Mcleary, also known as Passionflower Sue. She has a unique and strong style. She stays true to her artistic voice, and her clients are all th...2021-10-2045 min
Paper TalkEpisode 107 - How to Build a Floral Community with Amy McGeeWe chat with Amy McGee about how she’s built up a community of florists with her education and resource website.
If the past year has taught us anything, it’s the importance of virtual communities.
In our latest episode of Paper Talk, we talked with Amy McGee of Botanical Brouhaha. Last year we loved learning about how she has pivoted her business over time. In this episode we chatted about one of her newer projects, Bloom Trust Co. She’s brought together educators and resources in one place that makes it easy...2021-10-1336 min
Paper TalkEpisode 106 - Making Your Business More Marketable to Sponsors with Sara KimLearn which social media platforms you should be using, how to improve your photos and video content, and how to find sponsors for your paper flower business.
Attracting sponsors for your paper flower business can bring in extra money and security. But how do you find them? How do you make your brand attractive to theirs?
In our latest episode of Paper Talk, we talked with Sara Kim of Handmade by Sara Kim. She was such a joy to have on the podcast last year. We wanted an update from her si...2021-10-0659 min
Paper TalkEpisode 105 - Generating More Income With Physical Paper Flower ProductsListen to our discussion of generating more income with physical paper flower products. We talk about scarcity, branching out your product line, and meeting customer expectations.
Who couldn’t use a little more money?
As much as we love our craft, we also need to eat. This season of Paper Talk, we’ve been focusing on ways to build up your paper flower income. In our latest episode we tackled generating more income from physical products, meaning anything you can hold in your hand.
Our conversation covered many different ideas. S...2021-09-2927 min
Paper TalkEpisode 104 - Over Coffee with Liliana and KristaWe chat with Liliana Lytvyn and Krista McPhee about why paper flowers matter, Paper Florists Against Racism, and #sendflowerstogreenwood.
Do paper flowers matter?
You can probably guess our answer, but you don’t have to take only our word for it. In our latest episode of Paper Talk, we chatted with Liliana Lytvyn of Lilies and Art and Krista McPhee Petal and Finch. Like many of us, they come from different backgrounds but fell in love with paper flowers all the same. Our conversation covered a range of topics, including our work...2021-09-2256 min
Paper TalkEpisode 103 - Affiliate Marketing with Rick MagennisLearn what affiliate marketing is with Rick Magennis, and how easy it can be for paper florists, and how you can start earning passive income.
What is affiliate marketing?
If you’re unfamiliar with it, it might sound like a very complicated business term. In reality, it can be a fantastic and simple form of passive income for paper florists. To put it simply, you can make a little bit of money by recommending products you already use and love. People click your link, buy a product, and you get a porti...2021-09-1533 min
Paper TalkEpisode 102 - Finding New Venues for Your Art with Yang Liu and Anna ChedidYang Liu and Anna Chedid join us to talk about branching out with their paper flower art to new venues, audiences, and outlets.
Finding new outlets for your paper flowers is thrilling and scary, rewarding and difficult. How can you successfully branch out with your art?
In our latest episode of Paper Talk we spoke with Yang Liu of Shanghai 1984 and Anna Chedid of Flores da Annita. If you’ve seen Yang’s work before, you know she has a beautiful minimalistic and sleek style. She’s brought this style to her new digital...2021-09-0846 min
Paper TalkEpisode 101 - Join Us for Season 4 and Awesome Blossom!Welcome to Season 4!
We’ve been busy this summer with lining up guests and planning our yearlong Awesome Blossom! workshop series.
You know that our goal at Paper Talk has always been to share, connect, and grow the paper flower community. Awesome Blossom! is all about helping more people fall in love with paper flowers.
You can listen to our latest episode of Paper Talk to hear about each individual flower we’ll be teaching and the techniques we’ll focus on for each one. In the meantime, here are three...2021-09-0112 min
Talk Purpose and TruthDr. Sara Bivans: From Drug Addict And Homeless to Sober And a Doctor: (Dr. Sara is featured on Bobby Brown’s docu series on A&E)In this episode, Kim Somers Egelsee and Eden Sustin are joined by Dr. Sara Bivans. At one point Sara was heavily addicted to drugs and pushing a shopping cart, homeless on the streets. Now, she's sober, a Doctor, and helps other people who are struggling with addiction and more. Sara shares her challenging yet inspiring story of addiction & sobriety and how her time in prison showed her the positive changes she needed to make in her life. Plus she shares great information on the relationship between repressed emotions and marriages/families breaking up and how Eden saved her life recently.
...2021-08-2200 min
Paper TalkEpisode 100 - How We Made it to 100 Episodes of Paper TalkWe’re wrapping up season three of our podcast, and we’re sharing what’s made it possible to reach 100 episodes.
We made it to ONE HUNDRED episodes of Paper Talk!
Cue the celebration! 🎉
Season 3 of our podcast is drawing to a close, and in our 100th episode we chatted about how we’ve gotten this far and what’s next for Paper Talk. We’re so grateful to have spent so much time sharing, connecting, and growing with you and our paper flower community as a whole.
Li...2021-06-1612 min
Paper TalkEpisode 99 - Smart Small Business BookkeepingBookkeeper Allena Steele shares her best tips for creative entrepreneurs to organize their finances and stay on the path of financial success.
You probably didn’t get into paper flowers for the money.
We certainly didn’t. But unfortunately, you can’t pay bills with creative spirit alone. So how can you set up your small business to make money?
It starts with smart bookkeeping.
In our latest episode of Paper Talk we chatted with Allena Steele of Steele Bookkeeping. She helps a wide range of entrepreneurs organize...2021-06-0933 min
Paper TalkEpisode 98 - How to sell a want: Building your creative business with Sean LowLearn how to reframe your mindset about your creative business to help it thrive artistically and financially.
Paper flowers are not a need.
Yes, they create a great amount of joy, but at the end of the day, no one needs to buy them. That’s why you have to entice clients to want them.
In our latest episode of Paper Talk we chatted with Sean Low of The Business of Being Creative. He specializes in helping creative businesses thrive by recognizing that an artistic business has very different needs...2021-06-0240 min
Paper TalkEpisode 97 - Screening and Booking New Clients with Holly ChappleWe chat with Holly Chapple about how she screens new clients, navigates contract negotiations, and protects her floral design business.
When starting out, it’s understandable to take on most clients. But as your business grows, you’ll have room to be more selective about who you work with.
How do you screen prospective clients to find the best fit for your paper flower business?
In our latest episode of Paper Talk we chatted with Holly Chapple of Holly Heider Chapple Flowers LTD. You’ve probably heard of her! She is a...2021-05-2631 min
Paper TalkEpisode 96 - Overcoming Anxiety as a Paper Florist with Holly DionisiListen to our discussion with Holly Dionisi about how she overcomes her anxiety in order to build up her paper flower business.
Why should I even try?
If you’ve ever reached that point on your paper flower journey, you’re not alone. We all encounter difficulties that make us want to give up at the peak of our frustrations. But sometimes there’s an even deeper issue under the surface, holding us back from trying new things or finding the motivation to keep going.
Today, we’re talking abou...2021-05-1934 min
Paper TalkEpisode 95 - Uplift Marginalized Groups on International Paper Flower DayLearn how paper florists can help bring meaning, healing, and more to the world this International Paper Flower Day.
Art is powerful.
Your paper flowers are powerful.
At first glance, people might dismiss paper floristry as simply a pretty craft, but we know that it is much more. We pour our hearts and souls into our work. That gives it power, and that power can be used to support great causes.
In our latest episode of Paper Talk we talked with Kate Alarcón of The Cobra Lily. She is the...2021-05-1228 min
Paper TalkEpisode 94 - Marketing Your Paper Flowers Locally with Martha Lucia TokosLearn how our guest Martha Lucia reaches out to her local market in order to successfully promote her paper flower business.
How do you market your paper flowers to local customers?
Selling online is fantastic. We all do it for a reason. But it has drawbacks like high shipping costs and more competition—plus, you can miss out on a customer base that will be more loyal to you and is more accessible to only you.
You need to tap into your local market!
Here’s what you’ll hear when...2021-05-0525 min
Paper TalkEpisode 93 - Protecting Your Business with Crystal MarshallLearn how entrepreneur Crystal Marshall avoids problems for her event planning and paper flower business.
Problems happen with any business, but it’s always best if you can avoid them.
How in the world do you do that, though?
In our latest episode of Paper Talk we chatted with Crystal Marshall of Faithful-E Planning. She shared so much useful insight into running her event planning and paper flower business. One thread that stuck out to us was how good she was at making smart choices that protected her business in the long...2021-04-2853 min
Paper TalkEpisode 92 - How to Make the Right Business Decisions with Chantal LarocqueWe chat with Chantal Larocque about how she has become such a successful paper flower artist, and how you can navigate business decisions as well as she has.
How do other paper florists grow their businesses so quickly and so well?
Everyone makes mistakes along the way that you probably don’t see, but the most successful business owners do make the right decisions most of the time. So how do you do that? While each person’s journey is unique, you can learn from other paper florists who have had to mak...2021-04-2153 min
Paper TalkEpisode 91 - Using Art as Medicine with The Wild MotherLearn about The Wild Mother’s project to commemorate the Greenwood Massacre of 1921 and how you as a floral artist can get involved.
Have you heard of the Greenwood Massacre of 1921?
If you haven’t, you’re not alone. Quynh, who was raised in Tulsa where it happened, didn’t learn about this tragic event at all while growing up. In short, one of the most thriving black communities in America was decimated. Dozens were killed, hundreds injured, and thousands displaced—but this history has been covered up and denied for a century. 2021-04-1132 min
Paper TalkEpisode 90 - Getting Your Paper Flower Business the Help It Needs with Nora FradinNora Fradin shares her paper flower journey and how she got the help her business needed to be successful.
How do you know when your paper flower business needs help?
Small business owners like ourselves have that entrepreneurial spirit, which is fantastic! We do have to be careful not to fall into the trap of thinking that we have to do everything by ourselves, though.
We’re so used to handling everything, but that doesn’t mean you can’t get a boost from others who are a little further along their journey.2021-04-0740 min
Paper TalkEpisode 89 - How We’ve Updated Paper to Profits We’ve made some big changes to our online course that will make it even easier to successfully build your creative small business.
Can you build a successful business when you’re an artist at heart?
Yes! We know you can! You can learn to be an entrepreneur. You can love your job. You can have the right tools.
How? With Paper to Profits. We’ve put together all of our knowledge about building creative small businesses and made it easy for you to be successful from the very beginning of your busi...2021-03-3136 min
Paper TalkEpisode 88 - Understanding Intellectual Property with Brad HartmanLearn all about intellectual property law with lawyer Bradley P. Hartman, including how creative small business owners can navigate trademarks and copyright.
Do you understand intellectual property law?
If the answer is no, you’re not alone by any stretch. There’s a reason why lawyers specialize in this particular area of law—it can be really complicated. For artistic souls like us, it can feel overwhelming to just think about copyright or trademark law, let alone try to do anything about it.
But we’ve got your back! On our latest...2021-03-2447 min
Paper TalkEpisode 87 - Overcoming Challenges with Rose MilleWe talked with Bob and Michelle Jorgensen all about their products, business, and how they face challenges in our latest episode.
If you’ve used doublette, there’s a good chance you’re familiar with Rose Mille.
We love our German crepe paper, and we were excited to chat with one of the distributors of our favorite product on our latest episode of Paper Talk. Bob and Michelle Jorgensen joined us to talk about the behind the scenes of their business and to get our feedback about what paper florists most want w...2021-03-1742 min
Paper TalkEpisode 86 - How we’re revamping Paper to ProfitsWe’ve brought in the amazing Christina Shay to help us update Paper to Profits to be easier for students to use and complete. Learn all about it in our latest episode.
Do you have a to-do list a mile long? Feel like you’ll never get through it all?
We’ll be honest: we’ve felt completely overwhelmed many, many times. You may think we’ve got our crap together, but we don’t always.
That’s one reason why we brought on Christina Shay to our Paper Talk team. She is a...2021-03-1023 min
Paper TalkEpisode 85 - The Power of Saying NoJessie and Quynh discuss how powerful it is to say no to certain projects. Learn how they judge when to turn down work and which factors you should weigh.
When starting out as a paper florist, every paid project feels like a blessing. You’re grateful for the money, the exposure, and the experience. But at some point, you’ll have to say no to a job. Maybe you don’t have the time, or maybe it’s more complicated: you’re starting to lose the joy that you first felt when making paper flowers.
...2021-03-0335 min
Paper TalkEpisode 84 - What We Love About ClubhouseLearn why you should be on Clubhouse and how you can connect with us for our weekly meeting.
Have you heard about Clubhouse?
It’s an app that lets you gather together in virtual rooms to have audio-only conversations. Think somewhere between Zoom, Whatsapp, and old-fashioned phone calls. The app hasn’t been around that long, so don’t worry if you’re unfamiliar with it. We’ve been exploring Clubhouse and chatted all about in our latest episode of Paper Talk.
You can hear all of the ins and outs of how th...2021-02-2515 min
Paper TalkEpisode 83 - Why You Need to Constantly Experiment as an Artist with Sue BowenWe talk with paper florist Sue Bowen about how to experiment with new materials, techniques, and styles in order to find your artistic voice.
How do you find your paper flower voice? Or if you’ve been a paper florist for awhile, how do you help your artistic style evolve naturally? Style isn’t something you can copy, at least not successfully. It has to come from a genuine place inside of you. But how in the world do you hone in on that?
With experimentation!
Sue Bowen is one of ou...2021-02-2521 min
Paper TalkEpisode 35 - Over Coffee: Q & A with Our CommunityWelcome to our new Over Coffee segment called “Q & A with Our Community” where we answer questions from listeners about anything paper flower related. Be sure to leave your questions in the comments below or email us at any time!
In today’s episode, we answer questions about how to pack for shipping and what shipping methods we use. We also talk about the different paper mediums we use and how we decide which one to use for which flowers.
Be sure to leave your questions in the comments below or email us at any time!2021-02-2119 min
Paper TalkEpisode 82 - Why We Love Cartotecnica Rossi Italian Crepe PaperWe chat with Martina Polelli about the history of the Italian crepe paper company, their products, and where to buy around the world.
Italian crepe paper is beloved by paper florists for good reason. We love the consistency, the quality, and the wide-range of options available for our artistry.
In past episodes of Paper Talk we’ve chatted with the U.S. distributor of Italian crepe, Carte Fini, but we wanted to take things even closer to the source of Italian crepe paper goodness. In our latest episode, we talked with Martina Polelli of Car...2021-02-1729 min
Paper TalkEpisode 81 - How to Manage Your Time While Building a Business with Poy T. GranatiLearn from our guest Poy T. Granati and how she has made the most of her time while building her paper flower business.
Building a small business means wearing many different hats. How do you find time to advertise, bookkeep, communicate, network, and create?
With time management.
This isn’t just a catchphrase. We’re all busy. We have to make the most of the time that we do have so that our businesses can thrive. But we know that it’s easier said than done.
In our latest e...2021-02-1037 min
Paper TalkEpisode 80 - Overcoming Imposter Syndrome with Margie KeatesLearn about the many sources of imposter syndrome and how you can overcome it as a paper florist. Includes special guest Margie Keates.
Can I raise my prices or try something new? What if I fail? What if people don’t like it? Do I even deserve to be called an artist?
If these doubts sound familiar, you’ve met our old friend imposter syndrome.
Can we let you in on a secret? We’ve all dealt with feeling like our art wasn’t good enough. We’ve all carried hurtful comments wit...2021-02-0333 min
Paper TalkEpisode 79 - The Best Kai Scissors for Paper Flowers with Devin Head Kai ScissorsLearn which scissors Devin Head recommends for paper flower making and how you can best care for them so that they live a long and sharp life.
Could you make a paper flower without scissors?
For paper florists like us, the thought is quite terrifying. Imagine a peony without the distinctively shaped petal edges, or making flower centers without fringe. Our craft requires precise cuts, and that means our scissors need to be top notch to do the job correctly. We cut out thousands of petals and leaves. Our tools should be u...2021-01-2721 min
Paper TalkEpisode 78 - Three Ways to Create Loyal Patrons with Inga PetersonLearn three ways that Inga Peterson keeps her fans happy and increases customer engagement with her paper flower business, and how you can help your supporters become patrons.
Have you ever had someone in your life who cheers you on, no matter what? That person who is so excited to see what you do next and want to support your artist journey?
That person is a patron.
We all need people to support us, and not just in our personal lives. You need fans who will encourage you alo...2021-01-2030 min
Paper TalkEpisode 77 - How to Change Customer Perceptions of Paper Flowers with Gerry RosalesGuest Gerry Rosales talks about building up his paper flower brand in the Philippines and shifting customer perceptions of paper crafts.
Anyone can make a paper flower.
There’s something beautifully hopeful in that statement, but it can also create problems when that idea prevents consumers from buying your products. How can you help them value your skills, time, and art?
We chatted all about this in our latest episode of Paper Talk with Gerry Rosales. Gerry is the artist behind ThePaperblooms, and he has worked hard to change consumer perceptions of...2021-01-1431 min
Paper TalkEpisode 76 - Paper Flower Business Goals for the New YearTwo professional paper florists share their artistic and business goals for 2021 and give insight into how you can improve yourself this coming new year.
The last year threw us all for a loop. Like us, you probably had to cancel plans and restructure your goals for your paper flower business.
So what will 2021 bring?
We have hope that things on the Covid front will improve enough to gain back some semblance of normality, but one of the biggest lessons we learned from 2020 is to be flexible. With that in mind, in our latest ep...2021-01-0629 min
Paper TalkEpisode 75 - What It Takes to Produce a Polished PodcastLearn the costs of creating a podcast and how you can create something polished that people will want to listen to.
If you’ve ever scrolled through podcasts on your favorite listening platform, you know there are countless shows out there. It must be easy to produce one if so many people are creating them, right? Just hit record on your computer and talk.
Not quite.
The truth is that a podcast is much more than a recorded conversation. One of the most important aspects of a podcast is th...2020-12-3018 min
Paper TalkEpisode 74 - How to Grow Your Paper Flower Hobby Into a Business with Wendy AndersonWe chat more with paper florist Wendy Anderson about how she’s grown her paper flower hobby into a business.
How do you take the leap from hobby to business?
It can feel terrifying, and even if you’ve taken the leap and started down the business path, you are still going to encounter bumps along the way.
Fortunately, there are many paper florists who have successfully built their hobby into a paper flower business. One of them is Wendy Anderson of Just Imagine, who shared with us in our latest episode of P...2020-12-2332 min
Paper TalkEpisode 73 - Building a Supportive Network for Your Paper Flower Business with Wendy AndersonOur paper florist friend from New Zealand, Wendy Anderson, chats with us about building her business with a support network both in person and online.
How do you build a paper flower business all by yourself?
The answer is, you don’t. Even if you’re the only paper florist in your entire country, you need a support network to help you grow as an artist and a business owner. That’s the entire purpose behind our work with Paper Talk: to share, connect, and grow our paper flower industry no matter where you may...2020-12-1627 min
Paper TalkEpisode 72 - Running and Promoting a Wedding Paper Flower Business with Rosie WykesListen to our guest from the UK, Rosie Wykes, as she discusses her paper flower journey, how she manages clients, and where she sources her crepe.
Our paper flower community truly encompasses the globe, and we love to share, connect, and grow with all of the paper florists out there.
A huge benefit of gathering together virtually is that we can solve problems. Many of our listeners in the UK have encountered a similar problem: sourcing crepe paper. So when we spoke with paper florist Rosie Wykes of Soul Binding in our latest episode of P...2020-12-0936 min
Paper TalkEpisode 71 - Using Competition to Refine Your Paper Flower Voice and Stand Out From the Crowd with Quynh & JessieJessie and Quynh chat about how to use competition in the paper flower industry as motivation to build a unique brand and embrace what makes you unique.
Scrolling through Instagram, are you ever overwhelmed by what other paper florists are creating? We’ve all had those moments when we worry we won’t ever be as good as our peers, or we don’t know if we’re keeping up with pricing or trends in the paper flower industry.
Here’s the good news: paper florist competition isn’t ruthless. As we discussed in our latest ep...2020-12-0223 min
Paper TalkEpisode 64: Keeping Your Brand Consistent across Platforms with Sara KimPaper florist Sara Kim shares how she makes her brand instantly recognizable on any platform and how she’s successfully transitioned her business over the years
You know branding is important, but that’s easier said than done. How do some creators make their brand instantly recognizable, even across different platforms: Instagram, Facebook, YouTube, everywhere?
Sara Kim of Handmade by Sara Kim is one of those amazing creators whose work you can identify with a glance because of her incredible branding work. In our latest episode of Paper Talk, we chatted with her a...2020-10-1534 min