Shows
CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty HayesPsychological Safety: The Key to High-Performing Marketing Teams with Ty Hayes | Discover the #1 ingredient for creativity, collaboration and innovationIn this episode, host Ty Hayes uncovers the surprising #1 component required for high-performance marketing teams. Psychological Safety. This element is so powerful that it can supercharge creativity and innovation, enhance collaboration and create a team culture that enables you to attract, engage and retain top talent. From battling hierarchical structures to overcoming the fear of failure, you'll also discover the threats that prevent this component from thriving in your team. Gain practical strategies to create this condition in your team by championing diversity, embracing failure as a catalyst for growth, and creating an...2024-05-0818 min
CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes67. Marketing Leadership Lessons with Sarah Cutbush, Chief Marketing and Communications Officer at the University of South AustraliaIn this episode, Sarah Cutbush reveals the leadership lessons that have helped her succeed as Chief Marketing and Communications Officer at the University of South Australia (UniSA) Sarah leads a marketing and communications team of 80 people and we are delighted to have her back on the podcast to share her leadership experience and insights. Sarah shares a personal overview of her leadership journey so far, which includes reflections on her life’s challenges as well as pivotal moments in her career. The discussion also explores the importance of being authentic, handling bad behaviour in th...2024-04-3017 min
CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty HayesAgile Marketing in Action: UniSA’s Marketing TransformationThis episode dives into the University of South Australia's (UniSA) journey of implementing Agile Marketing with Sarah Cutbush (Chief Marketing and Communications Officer) and Tim Smedley (Manager, Market Insights). Tune in to discover: How a large university marketing and communications team of 80 staff implemented Agile marketing to gain strategic focus and flexibility in a volatile environment The strategies that ensured Agile methods became ingrained and the valuable lessons learned. The empowering impact of Agile, enabling faster response to change, managing multiple priorities and slashing time to market by up to 3x. ...2024-04-1740 min