Shows
Brain Driven BrandsYou're Not the Hero: Big Brand Truths Small Brands Hate Hearing (Feat. Will Leach) When a PepsiCo-trained behavioral scientist crashes the studio, things get weird…and wildly useful. In this episode, Will Leach walks us through the emotional math behind why customers buy, why brands plateau, and why most marketers have their goals entirely backward. We dig into why value ≠ "saving money," how DiGiorno tricked America by anchoring against delivery pizza, why buyers change personalities between Monday and Friday, and the surprising reason your brand matters way less than you think. Come for the spicy takes on Coke vs Pepsi, stay for the "Batman vs Utility Belt" analog...
2025-11-1335 min
Brain Driven Brands99% of Marketers Are Using AI Wrong (Including YOU)Most marketers are using AI to replace their thinking instead of sharpen it—and it's showing. In this episode, Sarah and Chase break down why lazy prompting is the reason your creative feels stale, your tests flop, and your "winners" die in two weeks. They'll walk you through 50 wild "what if" experiments that flip marketing psychology upside down and show you how to use AI as a thinking partner, not a content mill. Here's a taste: 🤯 What if checkout pages showed how long you've wanted that product—and how long you'll regret not buying...
2025-11-0616 min
Brain Driven BrandsBoost Your Brand's "Cool" Factor by 20% Using [SECRET PRODUCT]Sarah and Nate dive into one of marketing's strangest scientific findings: launching [secret product] can make your brand 20% cooler. So which product is it? No hints on this one…you'll just have to listen and find out! Source: https://app.sciencesays.com/p/crazy-mini-products-make-your-brand-cool 👉 Join my community: skool.com/tether-lab CoHost: Nate Lagos Twitter: https://x.com/natelagosLinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 CoHost: Sarah Levinger Learn more at: https://www.t...
2025-11-0412 min
Brain Driven BrandsThe 8 Marketing Mistakes We Made in 2025 (and How to Fix Them in 2026)2025 was a weird year for marketers..an avalanche of AI hype, output obsession, and soulless creative cycles. In this episode, Sarah and Nate dissect the biggest missteps brands made this year and what needs to change before 2026 hits. From mistaking outputs for outcomes to realizing AI isn't ready to think for us, they break down why "volume" culture is killing creativity and how to rebuild your strategy around clarity, authenticity, and actual human intelligence. Expect hard truths, some laughter about naming cows "Ribeye," and a challenge to run your own "What Could Go Wrong?" meeting before the n...
2025-10-3021 min
Brain Driven BrandsTwo Truths and A Lie: Why the Weirdest Ads Work (and Yours Don't)Ever seen an ad so bizarre you couldn't look away? A woman eating a boiled egg for 90 seconds. A cigarette brand that never showed the cigarette. A $40M Burger King campaign about a guy named Herb who'd never eaten there. In this episode, Nate and Sarah play Two Truths and a Lie: 1980s Ad Edition and then break down why the strangest, most nonsensical ads of the decade actually worked. We'll talk about: 🧠 Semantic Closure — why your brain can't stand an open loop. 🧩 Processing Fluency — how confus...
2025-10-2826 min
Brain Driven BrandsStop Staring at Me: The Weird Psychology of Eye Contact in Ads 👀In this Brain Driven Brands episode, Nate and I unpack a wild little study that found ads can be 30% more effective depending on where your model's eyes are looking. Turns out, the difference between "I trust this brand with my organs" and "why is she looking at me like that?" comes down to whether your product is utilitarian or hedonic (fancy words for "practical" vs "fun"). We break down why eye contact builds trust for supplements and skincare—but looking away sells fashion and for-funsies products. TL;DR: Your model's gaze might be the cheapest co...
2025-10-2308 min
Brain Driven BrandsSarah's $2,000 Haircut: Why "When" Beats "Why" in Marketing Every TimeOn this episode of Brain Driven Brands, Sarah's bad haircut spirals into a four-week behavioral case study—and an accidental masterclass in consumer psychology. From identity triggers ("am I that kind of person?") to timing misfires and disqualifying sales moments, this story exposes how every brand loses money by misunderstanding when a buyer is ready—not why. In this episode of Brain Driven Brands, Sarah and Nate dissect: → Why "when" your customer feels safe matters more than "why" they buy. → How bias, timing, and trust signals silently make or break conversions. → The $2,000 mistake one salon made...
2025-10-2130 min
Brain Driven BrandsHow to Turn Hate Comments Into Your Best Marketing StrategyWhat if your next viral ad came from your meanest review? In this episode of Brain Driven Brands, Sarah and Nate dive headfirst into the world of negative feedback, brand psychology, and emotional resilience—starting with a spicy listener review about Sarah's voice. 😅 From Liquid Death's savage comment campaigns to Domino's "We're Sorry for Sucking" rebrand, they unpack how smart brands turn criticism into currency (and why most founders take it way too personally). You'll learn: → Why consumers trust brands that own their flaws → The psychology behind "reversal bias" and "competence signaling" → How to decid...
2025-10-1721 min
Brain Driven Brands🎃 Scary Good Advertising: The Tango Slap, Diamond Shreddies, and the Pepsi RiotIn this Halloween-themed episode, Sarah and Nate dive into the wildest (and weirdest) campaigns in advertising history (the ones that shouldn't have worked… but somehow did.) From the Tango Orange Man who literally slapped sales up 33%, to the Diamond Shreddies intern who made millions by tilting a cereal 45 degrees, to Pepsi's 1992 Number Fever fiasco that sparked riots in the Philippines, this episode is a masterclass in how psychology, timing, and cultural context can make or break a campaign. Expect laughter, disbelief, and plenty of "wait, that actually worked?" moments...plus two challenges for listeners at th...
2025-10-1422 min
Brain Driven BrandsThe OK Soda Story: How One Brand Died Before It BeganCoca-Cola once tried to sell apathy in a can. They called it OK Soda — a grungy, "anti-brand" aimed at cynical Gen Xers. The ads were clever, the design was bizarre…and the product died within a year. In Episode 107, we dig into why "anti-branding" almost always backfires, why Liquid Death succeeded where Coke failed, and the psychology of why brands can't thrive on indifference. Inside the conversation: ✅ The real reason OK Soda flopped despite massive hype ✅ Why apathy is the weakest emotion you can build a brand on ✅ The key difference between active vs. passiv...
2025-10-0918 min
Brain Driven BrandsThe Weird Ad Length That Drove 40% More TrafficWhat if everything you've been told about the "right" ad length is wrong? In this episode of Brain Driven Brands, Sarah and Nate dive into a surprising new study showing that one oddly specific video length outperformed the standard 15–30 second format — driving 40% more traffic and 3X engagement. They break down: Why shorter ads spark curiosity (and clicks) while longer ones stall The real "job" of an ad vs. your landing page Why benefit-first storytelling beats pain-point rambling Live ad-read experiments (yes, in u...
2025-10-0722 min
Brain Driven BrandsWhen to Use % Off vs. $ Off DiscountsWe dropped a stat this week that stopped Nate in his tracks: brands can see up to 42% more sales just by framing discounts the right way. No new ads, no extra products...just choosing percent off vs. dollar off at the right moment. In Episode 105, we dig into the psychology behind that lift and why most brands blow Q4 by overcomplicating offers, stacking promos, and teaching customers not to trust them. Inside the conversation: ✅ The science behind when to use % off vs. $ off (and why it changes sitewide vs. single product) ✅ The 5 offer types...
2025-10-0220 min
Brain Driven BrandsSurviving Q4 Burnout: The Real Black Friday Ad Strategy No One Talks AboutThis episode of Brain Driven Brands is a survival guide for founders, media buyers, and creative teams heading into the chaos of Q4. Sarah sits down with Joanna Wallace (VP of Paid Creative @ Bird Dog, formerly HexClad) to pull back the curtain on what it really takes to prep for Black Friday without burning your team out—or losing your sanity. We dig into: ✅ Why burnout hits creative teams hardest in September (and how to stop the slide) ✅ The hidden costs of "just make more ads" during Q4 ✅ How to prep your sta...
2025-09-3031 min
Brain Driven BrandsRetention Marketing Isn't Marketing...It's Habit-Building (with Alyssa Wallace)This week, Sarah and Nate are joined by Alyssa Wallace, retention & lifecycle marketing pro, for a conversation that flips the usual DTC playbook on its head. Here's the hard truth: blasting 100+ AI ads and endless "buy now" emails isn't retention. It's noise. Consumers aren't dumb—they're tired, frustrated, and tuning out. Together, we dig into: Why retention is really about habit-building, not just marketing BDB - Episode 103 The difference between lifecycle vs. loyalty vs. acquisition (and why most brands get it wrong) Why your email list isn't fu...
2025-09-2628 min
Brain Driven BrandsFrom 1,000 Ads to 12: How Smart Brands Are Winning DifferentlyThis episode of Brain Driven Brands is a wake-up call for every founder, media buyer, and creative who's been told the secret is more ads, more volume, more work. Sarah, Nate, and guest Kevin (Head of eCom at High Camp Flasks) pull back the curtain on the creative hamster wheel and share why "a thousand ads a month" isn't just unrealistic—it's wrecking teams, draining budgets, and distracting from what actually drives growth. We dig into: Why Meta's "creative volume" advice is being misapplied How focusing on holistic campaigns (no...
2025-09-2335 min
Brain Driven Brands7 Good Cookies: The Marketing Lie That's Costing You GrowthWe kicked off Season 3 with some heat. 🔥 In this episode, Nate and Sarah talk about why the volume game in ads is broken — and how brands are shooting themselves in the foot by flooding their accounts with 100+ AI-generated ads a week. Spoiler: consumers aren't dumb. They're tired, frustrated, and tuning out repetitive, irrelevant creative. We share some new stats on consumer behavior (61% are less likely to buy after seeing the same ad too many times, 49% flat out refuse). We dig into why volume ≠ diversity, why overloading creative teams is unsustainable, and why the future looks more lik...
2025-09-1827 min
Brain Driven BrandsSteal Your Customers from Your Competitors (the Easy Way)In this episode, Nate and Sarah walk through one of the easiest ways to steal customers from your competitors using psychology and behavior science…by using Consumer Casey as a case study! JOIN The TETHER Community- https://www.skool.com/tether-lab/about CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 Learn more at: https://www.tetherinsights.io/ Twitter: https://x.com/S...
2025-08-2824 min
Brain Driven BrandsBoost Your Sales by 42%...With ONE Great [Secret]On this episode of Brain Driven Brands, Sarah quizzes Nate on a super secret study that could boost his sales by 42%...if he's only willing to do what Sarah says he should. 😅 Source: https://app.sciencesays.com/p/your-product-benefits-must-seem-related JOIN The TETHER Community- https://www.skool.com/tether-lab/about CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 Learn more a...
2025-08-2619 min
Brain Driven BrandsStatic Creative Ads, hate it or love it? (Feat. Joanna Wallace)In this episode of Brain Driven Brands, special guest Joanna Wallace joins Nate and Sarah to look at some of Nate's favorite ads and Joanna chimes in on what she likes and might not like. JOIN The TETHER Community- https://www.skool.com/tether-lab/about CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 Learn more at: https://www.tetherinsights.io/ Twit...
2025-08-2111 min
Brain Driven Brands5 Things Marketers Need to Stop Believing (Feat. Joanna Wallace)In this episode of Brain Driven Brands, special guest Joanna Wallace joins Nate and Sarah to discuss some of the marketing strategies, tactics, methodologies and theory we're just not gonna believe anymore…mostly because we were wrong about them. JOIN The TETHER Community- https://www.skool.com/tether-lab/about CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 Learn more at: https://www.tether...
2025-08-1431 min
Brain Driven BrandsWe Made Mashed Potatoes (A Miscellaneous Episode) We don't even know how to describe this episode so...you'll just have to listen to it. JOIN The TETHER Community- https://www.skool.com/tether-lab/about CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 Learn more at: https://www.tetherinsights.io/ Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/ Insta...
2025-08-1224 min
Brain Driven Brands"Nash Equilibrium" Is Why Your Competitors Are WinningOn today's episode of Brain Driven Brands, we dissect a brand new psychological topic: Nash Equilibrium One that might mean the difference between JOIN The TETHER Community- https://www.skool.com/tether-lab/about CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 Learn more at: https://www.tetherinsights.io/ Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/s...
2025-08-0530 min
Brain Driven BrandsWhat's NOT Working Tells You More About What Will (Here's Why…)ON this episode of Brain Driven Brands, Sarah has beef with Nate, we talk about the Tampon ad that changed a nation, and dissect the real reason your ads aren't working! All this and more… JOIN The TETHER Community- https://www.skool.com/tether-lab/about CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 Learn more at: https://www.tetherinsights.io/
2025-07-2429 min
Brain Driven BrandsWant to Boost CVR by 5X? Don't test hooks…JUST DO THIS!Sarah and Nate are back for another round of "guess the study"! This time, Sarah quizzes Nate on a marketing study that showed one super secret hack for increasing customer's likelihood to buy by 5.43X! JOIN The TETHER Community- https://www.skool.com/tether-lab/about CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 Learn more at: https://www.tetherinsights.io/ Twi...
2025-07-2227 min
Brain Driven BrandsOperators Weigh In: Should We Be Using AI in Ecommerce?On this episode of Brain Driven Brands, special guests Grace Clarke (Head of Community at Shopify) and Emmett Naughton (Full Stack Developer at KnoCommerce) join Sarah in a deep conversation that every ecommerce operator should be having right now. With the advent of AI, and it's speedy injection into every workflow across industries, we've seen the productivity power and growth potential behind AI, but there's one thing we should all be asking ourselves… Should we be using AI…at all? JOIN The TETHER Community- https://www.skool.com/tether-lab/about ...
2025-07-1734 min
Brain Driven BrandsThe Psychology of BundlingOn this episode of Brain Driven Brands, Nate and Sarah take a good look at his bundling strategy and break down the science behind the sell. Nate also makes a sneaky move when he announces a product that might change everything for Original Grain… JOIN The TETHER Community- https://www.skool.com/tether-lab/about CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 Learn more at...
2025-07-1519 min
Brain Driven BrandsTell People to Take Stuff Out of Their Cart…We're Serious.Sarah and Nate break down a super strange, but very psychology-based CRO test, we chat about how bundles have completely changed Original Grain's whole business strategy, and contemplate the meaning of brand. All this and more, on this episode of Brain Driven Brands. JOIN The TETHER Community- https://www.skool.com/tether-lab/about CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 Learn mor...
2025-07-1019 min
Brain Driven BrandsState of the Industry…Is DTC Dead??Where did all the customers go? Did the economic downturn really crush DTC? And what does that mean for e-commerce brands? (Especially ones who might not be considered a "necessity" product? In this episode of Brain Driven Brands, we dissect the basics of what it takes to survive an economic downturn as a brand, and why it all comes down to management of your customer's psychological perception. JOIN The TETHER Community- https://www.skool.com/tether-lab/about CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://ww...
2025-07-0824 min
Brain Driven BrandsHow To Hack Into Your Customer's Mind (The Easy Way)After being in business for 12+ years, Original Grain finally made a massive breakthrough that will help them blow past their $30M mark this year. Nate and Sarah walk through one of the most impactful strategies Original Grain has implemented in 2025…one that's so simple, it gets completely overlooked by 99% of brands. Have a listen, take some notes. This one is GOLD. JOIN The TETHER Community- https://www.skool.com/tether-lab/about CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and...
2025-06-1733 min
Always Off Brand"$100M Marketing Competition!" - Sarah Levinger & Nate LagosSpecial treat this week. We do a cross over with our sister show on the Quickfire Podcast Network, "Brain Driven Brands" with Sarah Levinger and Nate Lagos. This is one their most popular episodes, the $100M Marketing Sweepstakes. They use AI to get them through a live game to see who becomes the best marketer! It is amazing! Always Off Brand is always a Laugh & Learn! FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email Sarah Levinger: https://www.linkedin.com...
2025-06-1243 min
Brain Driven Brands$7 Smoothies vs. $7 Deodorant: Pricing PsychologyYour customer isn't doing math. They're doing emotional accounting to justify every decision they make! In this episode, we break down the weird, emotional, and totally irrational world of pricing psychology: why $50 for shipping feels outrageous, but $50 for same-day delivery feels like a luxury…and why a $7 deodorant gets pushback, but a $7 smoothie gets the go-ahead every time. In this episode you'll learn: Why customers say "too expensive" (even when it's not) How to reframe price based on identity, not logic Real-world tactics to make your pricing fe...
2025-06-1221 min
Brain Driven BrandsGet People to Pay More For Your Products…Using PsychologyWe dive in this week with another science quiz! Sarah stumps Nate this week with a scientific study that even she didn't see coming. We break down how this study affects brands (from start ups to 9-fig) and why every marketer should be using this tactic TODAY to increase their customer's willingness to pay by 18.3%! Study source: https://app.sciencesays.com/p/color-saturation-perceived-size JOIN The TETHER Community- https://www.skool.com/tether-lab/about CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.c...
2025-06-1024 min
Brain Driven BrandsThe 3 Messaging Tweaks Behind $1M in SalesDo you love Brain Driven Brands but only have 20 minutes to spare today? We've got some great news for you - in this episode, Sarah and Nate break down the top 3 simple messaging tweaks Original Grain has put in place this year that has made them well over $1M…and they're all psychology-based. Studies referenced: "The effects of repetition frequency on the illusory truth effect" (Hassan & Barber, 2021 – Cognitive Research: Principles and Implications) "The Fresh Start Effect: Temporal Landmarks Motivate Aspirational Behavior" (Dai, Milkman, Riis – 2014, Management Science) "Distinction Bias: Mispre...
2025-06-0518 min
Brain Driven BrandsWhat Really Matters When Building a Creative Team (Feat. Joanna Wallace)In this episode of Brain Driven Brands, Sarah sits down with an expert to talk about creative strategy, why most people are bad at using humor in ads, and why the "volume" conversation might be doing more harm than good. Joanna Wallace from Hexclad joins us for an epic conversation…get ready to take notes. Guest: Joanna Wallace LinkedIn: https://www.linkedin.com/in/joannasloamewallace/ CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podc...
2025-06-0341 min
Brain Driven BrandsSarah Makes Nate Cry (And Yet Another Super Secret Prompt)In this episode of Brain Driven Brands, Sarah makes Nate cry with ad copy she created from a super secret prompt. We dive deep into how the prompt works, and why it might just be the best creative strategy tool of 2025! CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 Learn more at: https://www.tetherinsights.io/ Twitter: https://x.com/SarahLevinger Linkedin: https://www.l...
2025-05-2935 min
Brain Driven BrandsAmazon's 25% Upsell Secret (That You Can Totally Steal)What if your product layout was costing you conversions…and you didn't even know it? In this episode, we unpack the psychology behind horizontal vs. vertical product displays, and how Amazon quietly uses this principle to push higher-quality, higher-priced items—boosting premium conversions by up to 25.7%. You'll learn: Why horizontal layouts make people focus on quality, not price How vertical layouts shift attention to secondary features The subtle design choice that could instantly raise your AOV CoHost: Nate Lagos Twitter: https://x.co...
2025-05-2221 min
Brain Driven BrandsRiffing…On Things We Hate About TwitterThe title says it all. Listen to this one if you're just kinda done with being told the sky is falling, cost caps will save you, and everyone's doing better than you…because it's wrong. CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 Learn more at: https://www.tetherinsights.io/ Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/ Inst...
2025-05-2012 min
Brain Driven BrandsThe Tweet Test: What Really Drives Influencer EngagementIn this episode, Sarah quizzes nate on a fascinating study co-authored by Jason Pallant that analyzed nearly 21,000 tweets from celebrity chefs, fashion bloggers, and personal trainers. The surprising insight? The most retweeted posts aren't hot takes or personal facts—they're something much simpler… We dig into: Which tweet styles boost reach (and which kill it) Why storytelling beats facts—even in 140 characters How influencer tone and topic affect virality What brands and marketers can actually do with this If you're...
2025-05-1526 min
Brain Driven BrandsIf You Hate Skincare/Soap Ads, Blame This GuyWhy are all skincare/soap brands selling "self-care" these days? I'll give you a hint: it's not because marketers just randomly decided to start selling emotion. Soap was actually sold in a highly logical way before 1950. Then some random psychologist named Ernest came along and changed the way we market hygiene products forever…this is his story. 🎉 JOIN THE COMMUNITY → skool.com/tether-lab CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915...
2025-05-0826 min
Brain Driven BrandsBrain Driven Brands - The 75 Rule: Using Milestones to Drive Buying BehaviorWhy do people tend to buy more health products during the beginning of the year? That's right - the "new" year drives behavior. Why do people tend to shop more on the weekends? That's right - the "start" of the weekend triggers buying behavior. These are simple examples of an amazing psychological tendency all humans have, but it goes much deeper than New Years and Fridays. In this episode we break down three heuristics involved with "milestone" buying behavior so you can apply it to your brand and see more sales! CoHost: Nate Lagos
2025-05-0623 min
Brain Driven BrandsPeople Are Not Price Sensitive. They Are Perception Sensitive.On this episode of Brain Driven Brands, Sarah and Nate do a workshop for a brand who put a call out for help on Twitter…with some surprising results. We break down the number one reason why most brands will fail in the next 2-3 years (hint, it's not because you're prices are too high…it's actually the exact opposite), and dive deep into perception theory to help this brand go from super stuck to scaling high. CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natel...
2025-05-0125 min
Brain Driven BrandsReal Science or Total Scam? A Game for Marketing NerdsSarah and Nate are back with a lightening round that will put Nate's knowledge of psychology to the test! We dive into heuristics (mental shortcuts) and do a bonus round on a little-known mental bias that might have Nate stumped… CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 Learn more at: https://www.tetherinsights.io/ Twitter: https://x.com/SarahLevinger Linkedin: https://www...
2025-04-2928 min
Brain Driven BrandsGet People to Pay 35% More By Using THIS Psych-TacticIn this episode, Sarah and Nate unpack a surprisingly simple psychological switch that leads people to spend 35% more—without discounts, gimmicks, or aggressive upsells. If you've ever written a headline, built a landing page, or tried to justify a premium price—this episode might just change how you sell forever. ( Hint: It's not about being vague or clear. It's about when you're being vague or clear.) Source: https://app.sciencesays.com/p/adapt-language-to-brand-distance CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Ta...
2025-04-2425 min
Brain Driven BrandsHe Wanted a Ford. He Bought a Range Rover. What Happened?It this episode, we walk through the story of Nate—a customer who walked into the dealership craving nostalgia, heritage, and the familiar comfort of a classic Ford. But he drove away in a Range Rover. Why? In this episode, we dissect the identity shifts that quietly hijacked Nate's decision in real time. You'll learn: The subconscious identity conflict that made Ford feel right—but Range Rover feel necessary How brands lose sales not because of features, but because they fail to speak to the right version of the customer
2025-04-1021 min
Brain Driven BrandsThe Orange is a Lie: How a Vitamin Deficiency Built an EmpireApples had the head start, a catchy slogan, and decades of trust. So how did oranges swoop in, steal breakfast, and build a billion-dollar juice empire? In this episode, Sarah and Nate break down the biggest fruit war in history—a juicy battle of marketing, identity, and manufactured need. You'll hear: 🍏 Why apples lost, even with "an apple a day" as a slogan. 🍊 How orange growers invented a crisis—and then sold the cure 🧠 The psychological trick that turned a seasonal fruit into a daily ritual ⚔️ The rea...
2025-04-0826 min
Brain Driven BrandsThe Tattoo Test: Can Nate Build a Brand Worth Bleeding For?In this episode, we're putting cohost Nate on trial—brand trial, that is. Sarah, Nate, and Tether Insight's new AI research intern, DEX play The Tattoo Test, a brutal brand-building game show where each level challenges Nate to prove his brand is worthy of obsession, devotion... and maybe even a little ink. Guided by Sarah and judged (mercilessly) by Dex—our British, sarcasm-laced AI intern—Nate must face: Level 1: Pick a fight (a real one) Level 2: Design a ritual, not a funnel Level 3: Write a tattoo-worthy tagline...
2025-04-0317 min
Brain Driven BrandsWant to Boost Product Ratings by 32%? DO THIS!!What if one tiny shift in your ads could increase the ratings of your products? In this episode, Sarah and Nate reveal the underrated psychology tactic that boosted product satisfaction by 32% in live tests. This one's fast, practical, and immediately useful. If you're stuck in performance purgatory, this is your way out. Source: https://app.sciencesays.com/p/where-being-creative-truly-matters CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534
2025-04-0124 min
Brain Driven BrandsHow to Sell to Generation X (and Not Get Cancelled)Marketers obsess over Millennials and Gen Z, but the real money? It's in Gen X. They're in their peak earning years, make major purchasing decisions, and quietly fuel some of the most successful brands today. So why do most marketers overlook them? In this episode, we break down how Gen X shops, what makes them buy, and the 'lazy' way to sell to them without trying too hard. What You'll Learn: 💡 Why Gen X isn't brand-loyal—but is habit-loyal. 💡 How to use nostalgia without making them feel old. 💡 The 3 fastest ways to make Gen...
2025-03-2723 min
Brain Driven BrandsSarah's Super Secret Chat Prompt + Nate's DiscoveryIn this episode, we get a sneak peek into one of Sarah's newest projects (the BPE) and dissect what Original Grain is doing right…and what they're still missing - more specifically, the killer positioning play they're missing out on! We'll use the BPE to break down: The biggest gap in their brand strategy (and how most brands fall into the same trap). Why "handcrafted" and/or "craftsmanship" isn't a strong enough selling point anymore (and what works instead). How to build a true brand enemy—and why fighting The Disposable Age could make...
2025-03-2031 min
Brain Driven BrandsThe Price Is Wrong: Does Price Really Matter to Customers?Sarah, Nate and Consumer Casey go back to Chat to for another exciting game on pricing! Who will win the 3 round competition of real brands and their pricing decisions! Is it real or is it FAKE? Special Guest: Casey Levinger Instagram: CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 Learn more at: https://www.tetherinsights.io/...
2025-03-0736 min
Tactical & PracticalBadvertising: Our Biggest Mistakes In Ads w/ Sarah LevingerOn this episode, Nate (28) & Sarah (36) discuss the most common mistakes they see in advertising, and you can trust them, 'cause they've made a TON of mistakes over the years.Tactical & Practical is sponsored by Intelligems.io & Postscript.ioIntelligems is the ULTIMATE profit optimization tool, and they've become a MASSIVE part of our growth strategy. Testing prices, copy, content, & personalized experiences consistently on our website has driven a huge amount of incremental revenue & profit for us in the last 2 years! If you're testing your website constantly, you're leaving money...
2025-02-2630 min
Always Off Brand"Ad Measurement, Percentages Don't Pay The Bills!" with Nate LagosSuper excited to have a spectacular marketer who is so smart and so funny! Nate Lagos joins the show. Nate is the VP of Marketing at Original Grain watches. He also has his own show, Tactical & Practical in addition to being the co-host of Brain Driven Brands. He drops some amazing tips and tricks for all brands and anyone who is creating and managing ads. Always Off Brand is Ecommerce Simplified, Learn & Laugh! Guest: Nate Lagos LinkedIn:https://www.linkedin.com/in/natelagos/ Company: https://www.originalgrain.com/ Podcast...
2025-02-201h 02
Brain Driven BrandsThe $100M Marketing CompetitionPossibly one of the most fun episodes we've ever created. In this episode of Brain Driven Brands, Sarah and Nate go head to head in one of the most challenging Tweet: https://x.com/SarahLevinger/status/1887188821218926618 CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 Learn more at: https://www.tetherinsights.io/ Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sa...
2025-02-1840 min
Brain Driven BrandsMagically Increase Conversions With This Simple Psych TacticWelcome back to Brain Driven Brands! In this episode, Sarah and Nate break down some of the latest science around conversions, uncovering one of the least known (but highly powerful) psychology tactics that can boost LP conversion rates with just a simple tweak. (Hint: you're probably already using it.) Tweet: https://x.com/SarahLevinger/status/1887188821218926618 Source: CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 L...
2025-02-1325 min
Brain Driven BrandsBoomers Buy…But Not Like THAT (GM101)Boomers have all the money, but most marketers have no idea how to sell to them. If you've ever wondered why your "cutting-edge" ad campaigns are getting ghosted by the 55+ crowd, this episode is for you. Sarah and Nate break down exactly why traditional marketing doesn't work on Boomers—and what actually does. From why they still read long-form copy (yes, even the About Us page) to why a missing phone number on your site makes them assume you're running a scam, this episode is a hilarious yet practical guide to unlocking the $4.4 trillion Boomer buying power....
2025-02-1125 min
Brain Driven Brands7 Things You Need to Stop Thinking as a Marketer (WL&WDJ)In this episode, Sarah and Nate get real…we're diving into some of the biggest marketing blunders, misconceptions, and downright incorrect beliefs that all of us in DTC either used to believe, or currently have so you can avoid the mistakes that will make it harder to grow. CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 Learn more at: https://www.tetherinsights.io/ Twitter: https://x.com...
2025-02-0631 min
Brain Driven BrandsHey Guy, We Need to Talk…(About Generating Market Demand)"Good product generates demand!" FALSE - good product is just a byproduct of demand, and we can prove it. In this episode, Sarah challenges Nate's view on generating market demand and we go DEEP into what market tides are going to do next (hint: behavior is cyclical…everything comes back around). Tweet: https://x.com/SarahLevinger/status/1882471014891651280 CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 Learn mor...
2025-02-0419 min
Brain Driven BrandsOne Word to [Convert] Them All: Here's What It Is!In this episode of Brian Driven Brands, Sarah quizzes Nate on a 1970's study around the simple word that gets people to say "yes" 94% of the time! 🤯 We also dive into how Nate's going to use this in his ads this week as well as one place where he's already using it…and didn't even know it. Tweet: https://x.com/SarahLevinger/status/1881426663348523405 Jame's Clear research: https://jamesclear.com/copy-machine-study CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podca...
2025-01-3022 min
Brain Driven BrandsPART 2 Can Sarah Craft an Ad That Converts in Real Time?Sarah puts her skills to the test! In this episode of Brain Driven brands, Sarah interviews a consumer (Consumer Casey), breaks down his deepest desires for a brand, then crafts a sales pitch based on this real-time data in an action-packed showdown that pits marketer against consumer….in other words, will Casey buy? Or will Sarah's marketing chops fail? CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 L...
2025-01-2308 min
Brain Driven BrandsCan Sarah Craft an Ad That Converts in Real Time?Sarah puts her skills to the test! In this episode of Brain Driven brands, Sarah interviews a consumer (Consumer Casey), breaks down his deepest desires for a brand, then crafts a sales pitch based on this real-time data in an action-packed showdown that pits marketer against consumer….in other words, will Casey buy? Or will Sarah's marketing chops fail? CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 L...
2025-01-2124 min
Brain Driven BrandsThis Easy Psych Hack Could Increase Your Sales by 22%We're back with a quiz this week! Sarah quizzes Nate on a new psychology tactic, one that could increase your sales by 22%! And spoiler: it's something you already have access to and can run in an ad in the next 10 minutes… CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 Learn more at: https://www.tetherinsights.io/ Twitter: https://x.com/SarahLevinger Linkedin: http...
2025-01-1622 min
Brain Driven BrandsYour Customer Avatar Is Wrong (But Don't Worry, So Is Everyone Else's)In today's episode, Sarah roasts the shit out of Nate's customer avatar to show you the real reason why most brands have to spend millions of dollars on advertising just to make ends meet. We also dive into why the traditional customer avatar playbook is broken, the step-by-step process to truly understand your audience, and how you can craft a messaging strategy that actually resonates. Get ready for actionable tips, plenty of laughs, and a few hard truths about the marketing industry's laziest habits. CoHost: Nate Lagos Twitter: https://x.com...
2025-01-1427 min
Brain Driven BrandsThe Illusion of Data: Why Customers Don't Behave the Way Numbers Predict We all trust data to predict customer behavior…but what if the numbers are straight up lying? In this episode, Nate and Sarah dive deep into why customers often defy what metrics predict and explore the hidden emotional and psychological drivers behind their decisions. CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 Learn more at: https://www.tetherinsights.io/ Twitter: https://x.com/S...
2025-01-0223 minTactical & PracticalHow To Understand Your True Value Props with Sarah LevingerNate goes full EMO on this episode to understand his true value props - something that's widely misunderstood in ecom. He's joined by @SarahLevinger, who's helped OG uncover their best messaging through her work as the founder of TetherInsights.io - a consumer insights company unlocking huge growth for 8- and 9-figure DTC brands.Tactical & Practical is sponsored by Intelligems.io & Postscript.ioIntelligems is the ULTIMATE profit optimization tool, and they've become a MASSIVE part of our growth strategy. Testing prices, copy, content, & personalized experiences on our website...
2024-12-3129 min
Brain Driven Brands7 Customer Insights That Are Actually Holding Your Brand BackAre your customer insights actually hurting your brand? In this episode, we uncover 7 common "truths" marketers believe about their customers that might be holding you back—from overvaluing NPS to misreading pricing data—and reveal how psychology can fix them. If you've ever felt like your marketing metrics don't match reality, this episode for you. CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 Learn more at: https...
2024-12-3126 min
Brain Driven BrandsYour 'Limited-Time Offer' Isn't Fooling AnyoneLess "limited time offers", more "limited product available" - that's the premise of today's episode! Sarah's diving into new research that shows just how limiting our "limited time offers" are for brands, and what to do in 2025 instead. Tweet: https://x.com/SarahLevinger/status/1866913242582257875 CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 Learn more at: https://www.tetherinsights.io/ Twitter: htt...
2024-12-2417 min
Brain Driven BrandsLego Made $9.8B Using this One Simple Marketing HackOn this episode of Brain Driven Brands, Sarah and Nate break down one of the most interesting brand "comebacks" in history. We also create a brand marketing plan for Original Grain (and poke holes in all of Nate's plans for next year), and discuss why brands shy away from brand marketing…as well as how to dominate with it. Tweet: https://x.com/SarahLevinger/status/1867255989835059322 CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://pod...
2024-12-1927 min
Brain Driven BrandsBoost Persuasiveness by 10.3% Using this Super Simple Psychology HackNeed a simple psychology tactic to test this week? Here's one that you're probably already doing…just not on purpose. 😅 This super simple psychology tactic could boost the persuasiveness of your ads by 10.3%, and it's literally copy and paste. Source: https://app.sciencesays.com/p/rule-of-three CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 Learn more at: https://www.tetherinsights.io/ Twitt...
2024-12-1721 min
Brain Driven BrandsWhy Your Strategy is Doomed to Fail (and How to Fix It)Sarah and Nate are back again for another episode of Brain Driven Brands where we break down the concept of a "brand within a brand", and why thinking about the foundation of your strategy might be the key factor in your growth this year. CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 Learn more at: https://www.tetherinsights.io/ Twitter: https://x.com/SarahLevinger
2024-12-1020 min
Brain Driven BrandsGut Driven Brands! Nate & Producer Scotty Take Over!Nate and Producer Scotty take over the show as Sarah is out of town. Nate talks how his GUT has driven his marketing chops! We cover his keys to a "Gut Driven Brands!" CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 Learn more at: https://www.tetherinsights.io/ Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/...
2024-12-0323 min
Brain Driven BrandsWant to 3X Your CTR? Don't Test Hooks…Just Do ThisNate and Sarah dive deep into the subconscious mind of the consumer in this episode, looking past typical marketing tactics like discounts, offer generation, and messaging, and into the tiny details that influence our decisions the most…with some scary good results! Tweet: https://x.com/SarahLevinger/status/1857104859805208904 Source: https://app.sciencesays.com/p/promotions-in-italics-are-more-effective CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534
2024-11-2614 min
Brain Driven BrandsWhat *Really* Converts? AMA with a Real Customer (Feat. Casey Levinger)On this episode of Brain Driven Brands, Nate has to face his own customer in a no-hold-back, deep conversation about what *really* makes them convert! We dive deep into the customer perception of the OG brand and dissect some ads in real time. Guest: Casey Levinger CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 Learn more at: https://www.tetherinsights.io/
2024-11-2121 min
Brain Driven BrandsBoost Sales by 21% By Pricing *Backwards*Sarah brings a new study to the game while Nate contemplates his whole post-BFCM pricing strategy on this episode of Brain Driven Brands! Tweet: https://x.com/SarahLevinger/status/1851323798064075259 Source:https://app.sciencesays.com/p/pick-your-price-boosts-sales CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 Learn more at: https://www.tetherinsights.io/ Twitter: https://x.com/SarahLevinger...
2024-11-1924 min
Brain Driven BrandsThe Hidden Psychology of Founder Stories (Feat. Barry Hott)1Founder videos - do they work? Do they not? We're not sure, but one thing we're definitely gonna find out is how Barry Hott and Nate feel about the format, how you should psychologically position your founder videos so they hit better, and the one thing you should NEVER do if you're going to run these types of videos… Guest: https://x.com/binghott Learn more at: https://www.hottgrowth.com/links Source: CoHost: Nate Lagos Twitter: https://x.com/natelagos Linke...
2024-11-1418 min
Brain Driven BrandsMarketers - Don't Think About WHO, Think About WHENMarketers should stop thinking about WHO and should start thinking about WHEN. Sarah and Nate dive deeper into this new marketing concept to get a better understanding of where marketing is headed in 2025, and why brands should be focused more on WHEN customers feel things, not WHO is feeling them. CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 Learn more at: https://www.sarahlevinger.co
2024-11-0520 min
Brain Driven BrandsShould You Brand Market? Or Growth Market?In this episode of Brain Driven Brands, Sarah roasts Nate's entire marketing strategy for Original Grain (by request), we discuss why growth marketing is lacking a key element that only brand marketing can solve, and we discuss how to build an entire personality for your brand that will help you bust past the current revenue cap you're stuck at. CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534
2024-10-3122 min
Brain Driven Brands9 Things Marketers Shouldn't Believe About Customers AnymoreCan we just gripe for a minute? Nate and Sarah dig into the top 9 things marketers should STOP believing about their customers and get into some of the most damaging beliefs in the industry (and what we should believe instead!) Tweet: https://x.com/SarahLevinger/status/1790812160135692720 CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 Learn more at: https://www.sarahlevinger.co...
2024-10-2427 min
Brain Driven BrandsHow to Build a Psychologically Irresistible Offer (Feat: Nate Lagos)In this episode of Brain Driven Brands, Sarah and Nate go deep into the psychology of good offers. We also chat about: Psychological tactics that get people hooked. Why Red Bull is winning the psychology game after 31 years in the biz. The only psychological offer you should be testing this year. Tweet: https://x.com/SarahLevinger/status/1790796314436911196 CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical a...
2024-10-2219 min
Brain Driven BrandsBlind Spots & Hot Takes: The Truth About Being a Human Marketer (Feat: Craig Shoemaker)Guest: Craig Shoemaker Linkedin: https://www.linkedin.com/in/craigshoemaker/ Twitter/ X: https://x.com/craigshoemaker CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 Learn more at: https://www.sarahlevinger.co Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me o...
2024-10-1517 min
Brain Driven BrandsThe Black Friday Strategy No One Talks About (But Should) GET READY FOR BLACK FRIDAY! In this episode, Sarah and Nate walk through Original Grain's BFCM strategy, we stress about the fact that we have 9 days less of advertising time this year, and walk through how the consumers see Black Friday (and how your brand can prep for the best sale ever.) CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 Learn more at: https://www...
2024-10-1027 min
Brain Driven BrandsReduce Returns Instantly (and Boost Sales) With This One Weird Psychology HackOn today's episode, we reveal the one psychology tactic that could completely change your BFCM results, Nat talks about what you should be testing if your product has an AOV above $50, and producer Scotty explains how Zappos/Amazon is responsible for messing up the consumer perspective… Source: https://tips.ariyh.com/p/dont-give-free-shipping-give-coupons CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 Learn more...
2024-10-0817 min
Brain Driven BrandsThe Psychology of Price: How to Influence With Numbers (Feat. Nate Lagos)Should you always use a 7 or a 9 in your pricing? Is there a "best practice" when it comes to pricing new products? What's the best way to do discounts, and what is OG doing with their prices that no other brand seems to have figured out yet? All this and more in this episode of Brain Driven Brands!
2024-09-1917 min
Brain Driven BrandsThe Volume vs Precision Creative War: Who Will Win? (Feat. Nate Lagos)In this episode, Nate and Sarah break down why you should stop iterating static ads and focus on testing your messaging instead. We'll chat about why agencies are worried, the magic of identity-focused messaging, and the real difference between grabbing attention vs. capturing intention. Tweet Source: https://x.com/codyplof/status/1824879975323070783 CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 Learn more at: htt...
2024-09-1717 min
Brain Driven BrandsPositive Customer Feedback Destroyed This Billion Dollar Brand…Sarah and Nate are back for another week of Brain Driven Brands with a cautionary tale about a brand that took their customer's feedback, implemented it, and ended up going under because of it. Tweet:https://x.com/SarahLevinger/status/1800231848494153811 Guest: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 Learn more at: https://www.sarahlevinger.co Twitter: https://x.co...
2024-09-1220 min
Brain Driven BrandsLift Revenue by 13.5% Using This One Weird Psychology Tactic...Nate gives us a bit of an insider's look into OG's multichannel marketing tactics, Sarah goes off the deep end talking about cleaning behavior (and why brands should be filming their customers inside their homes) and we dissect what brands are doing wrong with their direct mail campaigns. Source: https://tips.ariyh.com/p/when-to-use-direct-mail-vs-email Guest: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534
2024-09-1023 min
Brain Driven BrandsWait, Are We Really Wasting 50% of Our Ad Budget Every Month?In this episode, guest Nate Lagos tells Sarah she's absolutely wrong about the 50% wasted budget stat, we talk about what brands should prioritize when it comes to their tech stack, and we do a deep dive into what's wrong with our view of ads when it comes to business growth. Tweet source: https://x.com/SarahLevinger/status/1807875995594088788 Guest: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 ...
2024-09-0320 min
Brain Driven BrandsThe Most Successful Brands I Know Only Run 4 Types of Ads…Oh man…this conversation is one of the best talks we've had in a while! Sarah and Nate chat about the 4 ads all successful brands have in common, and how to tell if you're running those ads currently. We also chat about what you're actually competing with when you run ads as a brand, and how to use the 4 core ad types to win. Tweet source: https://x.com/SarahLevinger/status/1810378706466009248 Co-Host: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/nate...
2024-08-2919 min
The Andrew Faris PodcastTo Make Higher Performing Ads, Know What Your Customers REALLY Want (With Sarah Levinger)Sarah Levinger spends most of her time thinking about what people REALLY want.
Then she makes ads that talk about that.
Sarah is a Consumer Behavior Strategist, working with DTC brands to think more about what's really motivating their customers, then build their brand and advertising to communicate about those things effectively.
Learn that, she says, and your creative will reach whole new levels of performance.
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2024-08-2352 min
Brain Driven BrandsIncrease Clicks by 3X Using This Super Simple Psychology HackSpecial guest Nate Lagos is back for another episode where he and Sarah break down a simple psychology tactic that could increase your clicks by up to 3X (hint: it's something you're probably already doing…) Source: https://tips.ariyh.com/p/group-items-with-white-space Guest: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 Learn more at: https://www.sarahlevinger.co Twitter: https://x.com/Sa...
2024-08-2216 min
Brain Driven BrandsIncrease Clicks by 3X Using This Super Simple Psychology HackSpecial guest Nate Lagos is back for another episode where he and Sarah break down a simple psychology tactic that could increase your clicks by up to 3X (hint: it's something you're probably already doing…) Source: https://tips.ariyh.com/p/group-items-with-white-space Guest: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 Learn more at: https://www.sarahlevinger.co Twitter: https://x.com/SarahLevinger
2024-08-2021 min
Brain Driven BrandsThe DTC Landscape!Do social comments help or hinder your ad performance? Do negative comments hurt? Should we be deleting negative comments off our ads? Sarah asks guest Nate Lagos his opinion on this and his answer might surprise you… We also cover: What the "Bandwagon" effect is and why it's so important when it comes to social proof in marketing your brand. The difference between social proof, comments on social media, and reviews and why you need to know the difference. Why any kind of engagement better than just posi...
2024-07-3017 min
Brain Driven BrandsBoost CVR, Drop Price Sensitivity With This One Weird AdWhich ad type has the ability to increase CVR and drop price sensitivity by up to 80%? In this episode of Brain Driven brands, Sarah Levinger and Nate Lagos chat about the power of using one specific ad type to help boost sales and reduce price sensitivity with your audience. We also cover: Why Original Grain's UGC flopped (and why you should maybe lean away from UGC). Costly signaling, what it is, and why it's critical for your brand to know. The best hot take on th...
2024-07-2514 min
Brain Driven BrandsBoost CVR by 14% and Sales by 28% Using This Crazy HackSarah and Nate break down one of the weirdest ways to boost CVR and sales…just by adding one tiny element to your CTA buttons. Nate also breaks down some of the micro tests he's run for Original Grain and how you can reframe your offer so your customers are more likely to buy. STUDY SOURCE: https://tips.ariyh.com/p/how-many-ctas Guest: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/po...
2024-07-2313 min
The Andrew Faris PodcastHow Original Grain Is Generating Huge Profits Apart From Meta Ads (With Nate Lagos)Nate Lagos is one of my favorite thinkers in DTC.
That's because he thinks as well or better than anyone I know about how to do "brand building" in a way that actually generates profit. Put another way, "brand building" doesn't have to = "money burning." At least not for Nate.
On this episode we talk about how Original Grain (where Nate is the CMO) is generating huge growth and profits via brand colabs, working with YouTube creators, and more.
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2024-07-1941 min
Brain Driven BrandsAlways Open: Why DTC Operators Need More Mental Health SupportOur stores are always open. The numbers are there to look at 24/7. E-commerce never sleeps…which might not be a good thing. In this episode, Sarah and Nate talk about a specific Q4 that was the catalyst for some heavy mental health issues and how the industry as a whole needs to talk more about what's happening (mentally) with the operators. We dive deep into some tactical things any operator can do to protect their mental health while working in an industry that never sleeps. Learn more at: https://www.sarahlevinger.co Twitter: htt...
2024-07-1620 min