Shows
Pattern Shift#105 - New Season, New Chapter: Weaving a Creative Ecosystem at Ja, WolSend me a Text Message. SUMMARYSeason 2 kicks off with a fresh perspective: I’m reflecting on how my work has evolved from selling yarn to coaching creative business owners—and how all the different parts of my ecosystem now align. This episode introduces the Business Clarity Quiz, YouTube expansion, and what’s next for the Pattern Shift podcast.FULL SHOW NOTES WITH TAKEAWAYS + LINKS🔗 patternshift.fmBEST QUOTE FROM THE EPISODE“I’m not starting over—I’m building on everything I’v...
2025-10-1134 minPattern Shift#105 - New Season, New Chapter: Weaving a Creative Ecosystem at Ja, WolSend me a Text Message. SUMMARYSeason 2 kicks off with a fresh perspective: I’m reflecting on how my work has evolved from selling yarn to coaching creative business owners—and how all the different parts of my ecosystem now align. This episode introduces the Business Clarity Quiz, YouTube expansion, and what’s next for the Pattern Shift podcast.FULL SHOW NOTES WITH TAKEAWAYS + LINKS🔗 patternshift.fmBEST QUOTE FROM THE EPISODE“I’m not starting over—I’m building on everything I’v...
2025-10-1134 min
Pattern Shift#104 - BuJo by the Sea – A 6-Week Summer Journal ChallengeSend me a Text Message. Clarity, confidence, and calm… one bullet at a time.Summer tends to shake things up — especially if you’ve got kids at home, your routine is out the window, or you’re simply craving a break from the usual hustle. That’s why I’m hosting a gentle 6-week journaling challenge, right inside the Ja, Wol Community.BuJo by the Sea is a relaxed, Bullet Journal–inspired journey.Each day, from July 19 to August 30, you’ll get one simple prompt to help you:Set an intenti...
2025-07-1905 minPattern Shift#104 - BuJo by the Sea – A 6-Week Summer Journal ChallengeSend me a Text Message. Clarity, confidence, and calm… one bullet at a time.Summer tends to shake things up — especially if you’ve got kids at home, your routine is out the window, or you’re simply craving a break from the usual hustle. That’s why I’m hosting a gentle 6-week journaling challenge, right inside the Ja, Wol Community.BuJo by the Sea is a relaxed, Bullet Journal–inspired journey.Each day, from July 19 to August 30, you’ll get one simple prompt to help you:Set an intenti...
2025-07-1905 min
Pattern Shift#103 - "Freedom Within the Structure: How I Use My Bullet Journal in Business"Send me a Text Message. SUMMARYIn this episode, I share how I uses the Bullet Journal Method to run my creative business with more clarity, focus, and freedom. I explains how daily logs, weekly spreads, and project collections help me stay grounded, intentional, and flexible—without pressure or perfectionism. If you're curious about using your journal to support your business, this episode offers my honest perspective. FULL SHOW NOTES WITH TAKEAWAYS + LINKS🔗 patternshift.fmBEST QUOTE FROM THE EPISODE:“This is not a sy...
2025-07-0539 minPattern Shift#103 - "Freedom Within the Structure: How I Use My Bullet Journal in Business"Send me a Text Message. SUMMARYIn this episode, I share how I uses the Bullet Journal Method to run my creative business with more clarity, focus, and freedom. I explains how daily logs, weekly spreads, and project collections help me stay grounded, intentional, and flexible—without pressure or perfectionism. If you're curious about using your journal to support your business, this episode offers my honest perspective. FULL SHOW NOTES WITH TAKEAWAYS + LINKS🔗 patternshift.fmBEST QUOTE FROM THE EPISODE:“This is not a sy...
2025-07-0539 min
Pattern Shift#94 - Navigate Around the Creeps - Why Your Business Needs an Email List More Than EverSend me a Text Message. SUMMARYSocial media keeps shifting, but email? It’s still one of the most reliable ways to connect with your audience—without fighting algorithms or creepy tech billionaires. In this episode, I talk about how I’m simplifying my own email strategy and how you can make email work for you. From essential sequences to making email feel fun instead of overwhelming, this is your permission slip to ditch the stress and start using email in a way that fits your business and your life. Need help? I also introduce the
2025-03-0139 minPattern Shift#94 - Navigate Around the Creeps - Why Your Business Needs an Email List More Than EverSend me a Text Message. SUMMARYSocial media keeps shifting, but email? It’s still one of the most reliable ways to connect with your audience—without fighting algorithms or creepy tech billionaires. In this episode, I talk about how I’m simplifying my own email strategy and how you can make email work for you. From essential sequences to making email feel fun instead of overwhelming, this is your permission slip to ditch the stress and start using email in a way that fits your business and your life. Need help? I also introduce the
2025-03-0139 min
Pattern Shift#90 - Show Yourself: Elevating Your Brand with Professional PhotographySend me a Text Message. DOWNLOAD the Photoshoot Checklist HERE!! SUMMARYIn this episode, I’m diving into why professional photos are a must-have for your business, how to prepare for a successful photo shoot, and how to overcome any nerves you might have about being in front of the camera. If you’ve been thinking about having a photo shoot but don’t know where to start, I’ve got you covered with practical advice and mindset tips.We talk about everything from choosing the right photograp...
2024-11-2340 minPattern Shift#90 - Show Yourself: Elevating Your Brand with Professional PhotographySend me a Text Message. DOWNLOAD the Photoshoot Checklist HERE!! SUMMARYIn this episode, I’m diving into why professional photos are a must-have for your business, how to prepare for a successful photo shoot, and how to overcome any nerves you might have about being in front of the camera. If you’ve been thinking about having a photo shoot but don’t know where to start, I’ve got you covered with practical advice and mindset tips.We talk about everything from choosing the right photograp...
2024-11-2340 min
Pattern Shift#85 - From Full InstaGram Breakup to Reconnection - Pt 1. The ExperimentSend me a Text Message. In this episode, I delve into my personal journey with social media, particularly Instagram.This is the first of a two part episode that introduces my reasons for leaving InstaGram, my reasons for coming back and my conclusions after 7 months.I discuss my decision to step away from the platform two years ago due to its impact on my health and well-being. I've decided to return, but with a new approach. I'm exploring how to maintain a minimalist brand presence, focusing on connection and authenticity rather than followers and...
2024-07-0545 minPattern Shift#85 - From Full InstaGram Breakup to Reconnection - Pt 1. The ExperimentSend me a Text Message. In this episode, I delve into my personal journey with social media, particularly Instagram.This is the first of a two part episode that introduces my reasons for leaving InstaGram, my reasons for coming back and my conclusions after 7 months.I discuss my decision to step away from the platform two years ago due to its impact on my health and well-being. I've decided to return, but with a new approach. I'm exploring how to maintain a minimalist brand presence, focusing on connection and authenticity rather than followers and...
2024-07-0545 min
Pattern Shift#86 - From Full InstaGram Breakup to Reconnection - Pt 2. The ExecutionSend me a Text Message. What if taking a break from Instagram could actually transform your business strategy? Join me as I share my personal journey of stepping away from Instagram for two years, only to return with a strategic vision and a clear purpose. SUMMARYIn this episode, I discuss my experiences with Instagram as a marketing tool for my business. I emphasize the importance of cultivating genuine connections over garnering thousands of followers and share my plans to limit my screen time on Instagram and explore other platforms, like P...
2024-06-2847 minPattern Shift#86 - From Full InstaGram Breakup to Reconnection - Pt 2. The ExecutionSend me a Text Message. What if taking a break from Instagram could actually transform your business strategy? Join me as I share my personal journey of stepping away from Instagram for two years, only to return with a strategic vision and a clear purpose. SUMMARYIn this episode, I discuss my experiences with Instagram as a marketing tool for my business. I emphasize the importance of cultivating genuine connections over garnering thousands of followers and share my plans to limit my screen time on Instagram and explore other platforms, like P...
2024-06-2847 min
Pattern Shift#84 - Learning by Doing: Insights and Stories from Textile Entrepreneurs at Berlin's Wedding Wool WeekendSend me a Text Message. Can you imagine turning your passion for textiles into a thriving business? On this episode of the Pattern Shift podcast, we transport you to the lively Wedding Wool Weekend festival in Berlin’s Wedding neighborhood. Joined by my friend Angela, we had the pleasure of talking with several brilliant textile business owners. Thanks to Ruta from Wollen Berlin, who organized this remarkable event, we're able to share their insightful journeys with you. Listen to our conversation with Saskia Maas of Ovis Etc, who delves into the importance of non-superwash yarn and reveals how su...
2024-06-071h 09Pattern Shift#84 - Learning by Doing: Insights and Stories from Textile Entrepreneurs at Berlin's Wedding Wool WeekendSend me a Text Message. Can you imagine turning your passion for textiles into a thriving business? On this episode of the Pattern Shift podcast, we transport you to the lively Wedding Wool Weekend festival in Berlin’s Wedding neighborhood. Joined by my friend Angela, we had the pleasure of talking with several brilliant textile business owners. Thanks to Ruta from Wollen Berlin, who organized this remarkable event, we're able to share their insightful journeys with you. Listen to our conversation with Saskia Maas of Ovis Etc, who delves into the importance of non-superwash yarn and reveals how su...
2024-06-071h 09
Pattern Shift#79 - Behind the Filter: The Reality of Creative Entrepreneurship, a Roadmap to Navigate ChallengesSend me a Text Message. I wanted to do an episode about Etsy and if it is worth starting your own website, when I went to Threads to do a callout for craft business that have ideas about this, I saw a post by a printmaker. This post inspired my episode. Sometimes you don't know where to start and the business roadmap is completely unclear. I hope that I can make it a bit more simple with this basic roadmap. I was moved and frustrated by the ever-returning struggles of small creative businesses. So in t...
2024-03-1551 minPattern Shift#79 - Behind the Filter: The Reality of Creative Entrepreneurship, a Roadmap to Navigate ChallengesSend me a Text Message. I wanted to do an episode about Etsy and if it is worth starting your own website, when I went to Threads to do a callout for craft business that have ideas about this, I saw a post by a printmaker. This post inspired my episode. Sometimes you don't know where to start and the business roadmap is completely unclear. I hope that I can make it a bit more simple with this basic roadmap. I was moved and frustrated by the ever-returning struggles of small creative businesses. So in t...
2024-03-1551 minPattern Shift#76 - Unraveling your Business Identity - pt 1. Your IdentitySend me a Text Message. SUMMARYHey, it's Saskia de Feijter, your guide on Pattern Shift. In this episode, I share my 16 years of experience in textile crafts and marketing, taking you on a journey from crafter to empowered business owner. We dive deep into the importance of standing out authentically in the market, steering clear of trends, and embracing your unique identity. I highlight the need to align personal values, understand customer needs, and create a sustainable business model. Don't miss out on the free PDF
2024-02-0228 minPattern Shift#76 - Unraveling your Business Identity - pt 1. Your IdentitySend me a Text Message. SUMMARYHey, it's Saskia de Feijter, your guide on Pattern Shift. In this episode, I share my 16 years of experience in textile crafts and marketing, taking you on a journey from crafter to empowered business owner. We dive deep into the importance of standing out authentically in the market, steering clear of trends, and embracing your unique identity. I highlight the need to align personal values, understand customer needs, and create a sustainable business model. Don't miss out on the free PDF
2024-02-0228 min
Beyond BusinessFrom Slow Fashion to Slow Business with Saskia de FeijterJoin me this week as I chat with Saskia de Feijter, founder of Ja-Wol. Saskia helps established and emerging small businesses in slow fashion shape their brand, organise and plan their work and create strategies around their needs. So they can offer a solid alternative to fast fashion to crafters and creatives alike. On the episode she shares her own journey that has centred around slow fashion, and crafting a purposeful and profitable business that also supports other crafters and makers to do the same.CONNECT WITH SASKIAIf you would like to find...
2024-02-0133 minPattern ShiftBonus episode - Why I'm Returning to Instagram after breaking the chain 2 years ago...Send me a Text Message. Returning to Instagram after a two-year hiatus was no easy task. Let me, Saskia de Feijter, guide you through my journey of finding my social media footing again, and how I managed to balance business goals with personal values. I'll share my reasons for initially disconnecting and the enlightening course that sparked my decision to experiment with Instagram again. Ever thought about approaching marketing with minimalism? That's exactly what we'll explore in the second segment. By aligning marketing strategies with personal values and making mindful decisions about social media consumption, I...
2023-12-1443 minPattern ShiftBonus episode - Why I'm Returning to Instagram after breaking the chain 2 years ago...Send me a Text Message. Returning to Instagram after a two-year hiatus was no easy task. Let me, Saskia de Feijter, guide you through my journey of finding my social media footing again, and how I managed to balance business goals with personal values. I'll share my reasons for initially disconnecting and the enlightening course that sparked my decision to experiment with Instagram again. Ever thought about approaching marketing with minimalism? That's exactly what we'll explore in the second segment. By aligning marketing strategies with personal values and making mindful decisions about social media consumption, I...
2023-12-1443 min
Pattern Shift#73 - Crafting Revolution: A Conversation with Betsy Greer on Craftivism and Intentional BusinessSend me a Text Message. What happens when crafting collides with activism? Craftivism. Join Saskia de Vaiter and author Betsy Greer as we unravel this powerful concept and its effect on creative entrepreneurs. We dive into how craftivism is not only transformative for individuals but a vehicle for fostering sustainable connections and growth on both personal and business levels. We share real-life experiences of navigating the discomfort of marketing and selling, emphasizing authenticity as the beacon guiding us through.A turning point in many creative journeys comes from a place of trauma, self-doubt, or pain...
2023-11-2452 minPattern Shift#73 - Crafting Revolution: A Conversation with Betsy Greer on Craftivism and Intentional BusinessSend me a Text Message. What happens when crafting collides with activism? Craftivism. Join Saskia de Vaiter and author Betsy Greer as we unravel this powerful concept and its effect on creative entrepreneurs. We dive into how craftivism is not only transformative for individuals but a vehicle for fostering sustainable connections and growth on both personal and business levels. We share real-life experiences of navigating the discomfort of marketing and selling, emphasizing authenticity as the beacon guiding us through.A turning point in many creative journeys comes from a place of trauma, self-doubt, or pain...
2023-11-2452 minPattern Shift#70 Crafting Connections: The Power of Content Creation for Small BusinessesSend me a Text Message. Imagine being able to transform your small business into a powerhouse of engaging content, easily and without stress! This week, we dive into the world of content creation for small businesses, unraveling the mysteries of storytelling and its role in establishing a deeper connection with your customers. We'll walk you through the labyrinth of emails, blogs, and podcasts, coaching you on how to effectively discuss your products' benefits, why you chose them, and the values they represent.What if you could make your content creation process more efficient? We've got...
2023-10-1332 min