Shows
Pattern Shift#94 - Navigate Around the Creeps - Why Your Business Needs an Email List More Than EverSend me a Text Message. SUMMARYSocial media keeps shifting, but email? It’s still one of the most reliable ways to connect with your audience—without fighting algorithms or creepy tech billionaires. In this episode, I talk about how I’m simplifying my own email strategy and how you can make email work for you. From essential sequences to making email feel fun instead of overwhelming, this is your permission slip to ditch the stress and start using email in a way that fits your business and your life. Need help? I also introduce the 2025-03-0140 min
Pattern Shift#90 - Show Yourself: Elevating Your Brand with Professional PhotographySend me a Text Message. DOWNLOAD the Photoshoot Checklist HERE!! SUMMARYIn this episode, I’m diving into why professional photos are a must-have for your business, how to prepare for a successful photo shoot, and how to overcome any nerves you might have about being in front of the camera. If you’ve been thinking about having a photo shoot but don’t know where to start, I’ve got you covered with practical advice and mindset tips.We talk about everything from choosing the right photograp...2024-11-2341 min
Pattern Shift#88 - From Trachtenjakke to Ski Pants: Making what you need AND wantSend me a Text Message. Autumn's gentle embrace brings both warmth and wistfulness, a duality that mirrors the journey through age and identity. As the leaves change, so too does our perspective on self-image and creativity. Join me as I share my personal reflections on maintaining authenticity while confronting societal norms. From reconsidering bold hair colors of my younger days to finding solace in knitting and spinning, discover how embracing change is an art in itself. The cozy melancholy of the season isn't just a backdrop; it's a catalyst for reevaluating how we express our true selves...2024-10-2550 min
Pattern Shift#87 - Wundersie's Impact: Eco-Friendly Creations and Market Transformation with Anna AllersSend me a Text Message. Ever wondered how a small business can disrupt an entire market? Anna pulls back the curtain on how Wundersie is shaking up the knitting accessory scene with sustainable products, including eco-friendly needle cases made from vegan "leather paper." Her personal brand on Instagram is a vibrant showcase of these unique creations and a lesson in conscious consumerism. Listen as Anna discusses the challenges of starting a business in Germany and the importance of focusing on one's strengths to drive growth. With a partnership with renowned needle producer Addi, Wundersie is gearing up...2024-10-111h 00
Pattern Shift#85 - From Full InstaGram Breakup to Reconnection - Pt 1. The ExperimentSend me a Text Message. In this episode, I delve into my personal journey with social media, particularly Instagram.This is the first of a two part episode that introduces my reasons for leaving InstaGram, my reasons for coming back and my conclusions after 7 months.I discuss my decision to step away from the platform two years ago due to its impact on my health and well-being. I've decided to return, but with a new approach. I'm exploring how to maintain a minimalist brand presence, focusing on connection and authenticity rather than followers and...2024-07-0546 min
Pattern Shift#86 - From Full InstaGram Breakup to Reconnection - Pt 2. The ExecutionSend me a Text Message. What if taking a break from Instagram could actually transform your business strategy? Join me as I share my personal journey of stepping away from Instagram for two years, only to return with a strategic vision and a clear purpose. SUMMARYIn this episode, I discuss my experiences with Instagram as a marketing tool for my business. I emphasize the importance of cultivating genuine connections over garnering thousands of followers and share my plans to limit my screen time on Instagram and explore other platforms, like P...2024-06-2848 min