Shows
Pattern Shift#105 - New Season, New Chapter: Weaving a Creative Ecosystem at Ja, WolSend me a Text Message. SUMMARYSeason 2 kicks off with a fresh perspective: I’m reflecting on how my work has evolved from selling yarn to coaching creative business owners—and how all the different parts of my ecosystem now align. This episode introduces the Business Clarity Quiz, YouTube expansion, and what’s next for the Pattern Shift podcast.FULL SHOW NOTES WITH TAKEAWAYS + LINKS🔗 patternshift.fmBEST QUOTE FROM THE EPISODE“I’m not starting over—I’m building on everything I’v...
2025-10-1134 min
Pattern Shift#104 - BuJo by the Sea – A 6-Week Summer Journal ChallengeSend me a Text Message. Clarity, confidence, and calm… one bullet at a time.Summer tends to shake things up — especially if you’ve got kids at home, your routine is out the window, or you’re simply craving a break from the usual hustle. That’s why I’m hosting a gentle 6-week journaling challenge, right inside the Ja, Wol Community.BuJo by the Sea is a relaxed, Bullet Journal–inspired journey.Each day, from July 19 to August 30, you’ll get one simple prompt to help you:Set an intenti...
2025-07-1905 min
Pattern Shift#103 - "Freedom Within the Structure: How I Use My Bullet Journal in Business"Send me a Text Message. SUMMARYIn this episode, I share how I uses the Bullet Journal Method to run my creative business with more clarity, focus, and freedom. I explains how daily logs, weekly spreads, and project collections help me stay grounded, intentional, and flexible—without pressure or perfectionism. If you're curious about using your journal to support your business, this episode offers my honest perspective. FULL SHOW NOTES WITH TAKEAWAYS + LINKS🔗 patternshift.fmBEST QUOTE FROM THE EPISODE:“This is not a sy...
2025-07-0539 min
Pattern Shift#94 - Navigate Around the Creeps - Why Your Business Needs an Email List More Than EverSend me a Text Message. SUMMARYSocial media keeps shifting, but email? It’s still one of the most reliable ways to connect with your audience—without fighting algorithms or creepy tech billionaires. In this episode, I talk about how I’m simplifying my own email strategy and how you can make email work for you. From essential sequences to making email feel fun instead of overwhelming, this is your permission slip to ditch the stress and start using email in a way that fits your business and your life. Need help? I also introduce the
2025-03-0139 min
Pattern Shift#90 - Show Yourself: Elevating Your Brand with Professional PhotographySend me a Text Message. DOWNLOAD the Photoshoot Checklist HERE!! SUMMARYIn this episode, I’m diving into why professional photos are a must-have for your business, how to prepare for a successful photo shoot, and how to overcome any nerves you might have about being in front of the camera. If you’ve been thinking about having a photo shoot but don’t know where to start, I’ve got you covered with practical advice and mindset tips.We talk about everything from choosing the right photograp...
2024-11-2340 min
Pattern Shift#85 - From Full InstaGram Breakup to Reconnection - Pt 1. The ExperimentSend me a Text Message. In this episode, I delve into my personal journey with social media, particularly Instagram.This is the first of a two part episode that introduces my reasons for leaving InstaGram, my reasons for coming back and my conclusions after 7 months.I discuss my decision to step away from the platform two years ago due to its impact on my health and well-being. I've decided to return, but with a new approach. I'm exploring how to maintain a minimalist brand presence, focusing on connection and authenticity rather than followers and...
2024-07-0545 min
Pattern Shift#86 - From Full InstaGram Breakup to Reconnection - Pt 2. The ExecutionSend me a Text Message. What if taking a break from Instagram could actually transform your business strategy? Join me as I share my personal journey of stepping away from Instagram for two years, only to return with a strategic vision and a clear purpose. SUMMARYIn this episode, I discuss my experiences with Instagram as a marketing tool for my business. I emphasize the importance of cultivating genuine connections over garnering thousands of followers and share my plans to limit my screen time on Instagram and explore other platforms, like P...
2024-06-2847 min
Pattern Shift#84 - Learning by Doing: Insights and Stories from Textile Entrepreneurs at Berlin's Wedding Wool WeekendSend me a Text Message. Can you imagine turning your passion for textiles into a thriving business? On this episode of the Pattern Shift podcast, we transport you to the lively Wedding Wool Weekend festival in Berlin’s Wedding neighborhood. Joined by my friend Angela, we had the pleasure of talking with several brilliant textile business owners. Thanks to Ruta from Wollen Berlin, who organized this remarkable event, we're able to share their insightful journeys with you. Listen to our conversation with Saskia Maas of Ovis Etc, who delves into the importance of non-superwash yarn and reveals how su...
2024-06-071h 09
Pattern Shift#82 - Casually chatting about travel, craft projects and current obsessionsSend me a Text Message. I'll discuss balancing my craft business, personal health, and self-care. Venturing into video podcasting deepens my audience connection. COVID-19 reminded me to prioritize health over productivity. Crafting remains a source of relaxation and creativity amidst running a small business. I emphasize sustainable crafting and integrating it into my marketing. Join me as I share my journey.FULL SHOW-NOTES WITH TAKEAWAYS patternshift.fmGET MAILS HERE!BEST QUOTE FROM THE EPISODE"Sometimes, a lot of the time, when you get o...
2024-05-1059 min
Pattern Shift#81 - You Need a Mindset Shift! - Let’s Talk Change, Comfort Zones and Taking ActionSend me a Text Message. I have been running the Business Circle for a few years now and one topic stood out in the most recent Wins + Woes meeting. From this I feel the need to emphasize the importance of a mindset shift. So we talk about why a mindset shift is necessary to encourage you to get out of your comfort zone while still taking care of yourself. Because… if you don’t change anything, nothing will change. So unless you are happy and content where you are as a person and a business owner, this episode is fo...
2024-04-1224 min
Pattern Shift#80 - Sewing the Seeds of Love - Set Business Goals to Match Your ValuesSend me a Text Message. In this episode, I discuss the importance of goal setting for creative entrepreneurship. Drawing parallels between goal setting and preparing soil for a garden, I emphasize the need for alignment with personal values and decision-making to drive business success.I introduce a step-by-step approach to goal setting, starting with personal goals before transitioning to business goals. Practical exercises and worksheets are provided to encourage entrepreneurs to integrate personal and business values into their goals for greater clarity and effectiveness.Highlighting models like SMART, GROW, and WWHW, I emphasize...
2024-03-2930 min
Pattern Shift#79 - Behind the Filter: The Reality of Creative Entrepreneurship, a Roadmap to Navigate ChallengesSend me a Text Message. I wanted to do an episode about Etsy and if it is worth starting your own website, when I went to Threads to do a callout for craft business that have ideas about this, I saw a post by a printmaker. This post inspired my episode. Sometimes you don't know where to start and the business roadmap is completely unclear. I hope that I can make it a bit more simple with this basic roadmap. I was moved and frustrated by the ever-returning struggles of small creative businesses. So in t...
2024-03-1551 min
Pattern Shift#78 - How to Sell Your Products Without Feeling GrossSend me a Text Message. Hey lovely listeners! Today's episode is all about shifting the mindset in selling. I've got some nuggets of wisdom to share on making the whole process feel authentic and, dare I say, enjoyable! Stick around for tips, personal anecdotes, and a sprinkle of humor.I spill the tea on transforming your approach to selling. It's not about pushing for money; it's about serving and sharing your passion. The key is understanding your audience's needs and authentically connecting with them. From dealing with nerves to choosing the right platforms, I share...
2024-03-0143 min
Pattern Shift#77 - Unraveling your Business Identity pt 2. Your Customer’s IdentitySend me a Text Message. SUMMARYIn this episode, we explore the intricate world of establishing a unique business identity in the textile craft market. The key, I emphasize, is standing out authentically amid saturation.I advocate aligning personal values with business ethos and guide listeners through the transition from crafter to successful business owner. We focus on two vital aspects: your identity as a business owner and your customer's identity. Understanding the passion-driven nature of the textile craft industry, I stress the importance of identifying your ideal customer to create a s...
2024-02-1637 minPattern Shift#76 - Unraveling your Business Identity - pt 1. Your IdentitySend me a Text Message. SUMMARYHey, it's Saskia de Feijter, your guide on Pattern Shift. In this episode, I share my 16 years of experience in textile crafts and marketing, taking you on a journey from crafter to empowered business owner. We dive deep into the importance of standing out authentically in the market, steering clear of trends, and embracing your unique identity. I highlight the need to align personal values, understand customer needs, and create a sustainable business model. Don't miss out on the free PDF
2024-02-0228 min
Beyond BusinessFrom Slow Fashion to Slow Business with Saskia de FeijterJoin me this week as I chat with Saskia de Feijter, founder of Ja-Wol. Saskia helps established and emerging small businesses in slow fashion shape their brand, organise and plan their work and create strategies around their needs. So they can offer a solid alternative to fast fashion to crafters and creatives alike. On the episode she shares her own journey that has centred around slow fashion, and crafting a purposeful and profitable business that also supports other crafters and makers to do the same.CONNECT WITH SASKIAIf you would like to find...
2024-02-0133 min
Pattern Shift#75 - Threaded Intentions: A 3 Step Plan to Launch Your Year with FocusSend me a Text Message. SUMMARY In this episode, I'll be taking you through my three-step process to reflect on the past year and set intentions for the upcoming one. We'll delve into both personal and business aspects, emphasizing the importance of a holistic approach.I'll be sharing insights into my use of the Year Compass, a practical tool guiding a deep dive into significant events and creating a compass for the new year. We'll then explore my daily practice as a bullet journalist, unraveling the mindfulness practice cleverly disguised as a p...
2024-01-1930 minPattern ShiftBonus episode - Why I'm Returning to Instagram after breaking the chain 2 years ago...Send me a Text Message. Returning to Instagram after a two-year hiatus was no easy task. Let me, Saskia de Feijter, guide you through my journey of finding my social media footing again, and how I managed to balance business goals with personal values. I'll share my reasons for initially disconnecting and the enlightening course that sparked my decision to experiment with Instagram again. Ever thought about approaching marketing with minimalism? That's exactly what we'll explore in the second segment. By aligning marketing strategies with personal values and making mindful decisions about social media consumption, I...
2023-12-1443 min
Pattern Shift#74 - Fun Funds Framework; Quick Cash Hacks for Crafting a Growth Budget in the New YearSend me a Text Message. FUN FUNDS FRAMEWORK + COUNTDOWN TRACKER - FREE DOWNLOAD SUMMARY Ever wondered how much your business could save by adopting some simple yet super effective strategies? Well, I've got the lowdown for you in our latest episode, where we unravel the art of freeing up cash for your business in just three months. Trust me, it's a game-changer!In this episode, we're all about setting clear goals and celebrating even the tiniest wins. Join me as we explore how getting organized, con...
2023-12-0842 min
Pattern Shift#73 - Crafting Revolution: A Conversation with Betsy Greer on Craftivism and Intentional BusinessSend me a Text Message. What happens when crafting collides with activism? Craftivism. Join Saskia de Vaiter and author Betsy Greer as we unravel this powerful concept and its effect on creative entrepreneurs. We dive into how craftivism is not only transformative for individuals but a vehicle for fostering sustainable connections and growth on both personal and business levels. We share real-life experiences of navigating the discomfort of marketing and selling, emphasizing authenticity as the beacon guiding us through.A turning point in many creative journeys comes from a place of trauma, self-doubt, or pain...
2023-11-2452 min
Pattern Shift#72 Reframing Your Marketing with Simon Batchelar: Ethical and Unconventional Approaches for CraftersSend me a Text Message. What if marketing wasn't about pushing sales, but about engaging and empowering your audience? Ponder that as you join Simon Batchelor and myself on this riveting journey down the road less taken in marketing strategies. Together, we'll uncover the secrets of ethical and effective marketing, painting a picture of a world where marketing is not only authentic and fun but also resonates deeply with the audience, encouraging them to become active participants in the buying process.Our conversation covers a spectacular range of topics, from the power of customer-centric marketing...
2023-11-1051 min
Pattern Shift#71 From Hobbyist to Professional: Embracing Your Weirdness for Creative Growth with Mark SteadmanSend me a Text Message. Ready to unlock the secrets of optimizing creativity and productivity in your business? Brace yourself for a transformative journey with our special guest, Mark Steadman, the mastermind behind Creative Workflows. Together, we'll explore the labyrinth of the creative process, highlighting the challenges faced by creative entrepreneurs and shedding light on how they can thrive sustainably. You'll learn how to leverage your inherent creativity to manage your business, and how technology can be a valuable ally in this endeavor. We'll also underline the importance of carving out time for planning, organizing, and immersing...
2023-10-2757 minPattern Shift#70 Crafting Connections: The Power of Content Creation for Small BusinessesSend me a Text Message. Imagine being able to transform your small business into a powerhouse of engaging content, easily and without stress! This week, we dive into the world of content creation for small businesses, unraveling the mysteries of storytelling and its role in establishing a deeper connection with your customers. We'll walk you through the labyrinth of emails, blogs, and podcasts, coaching you on how to effectively discuss your products' benefits, why you chose them, and the values they represent.What if you could make your content creation process more efficient? We've got...
2023-10-1332 min
Pattern Shift#69 - Prioritise You: Crafting a Healthy Business with Personal IntentionsSend me a Text Message. "In my daily life, I play numerous roles, including that of a mom, spouse, entrepreneur, friend, student, teacher, and patient. Each of these personas demands specific attention and care. Without a clear plan of action, I would often feel overwhelmed, struggling to prioritize tasks effectively.I vividly recall a time when my daily routine left me feeling drained and unexcited about my business. I would open my shop, feeling weighed down and directionless. I took on tasks as they came, without a strategic plan, resulting in stagnation. Despite having knowledge...
2023-09-2916 minPattern Shift#68 - Creatively Navigating Storms: Managing Small Business StressSend me a Text Message. Ever been left picking up the pieces after chaos struck your business? Listen in as I, Saskia, share firsthand experiences of weathering the unpredictable storms of podcasting and running a business. From managing a bustling yarn shop to juggling multiple newsletters and a thriving community, I'm here to reveal the systems and strategies I've devised to navigate these hectic waters with calm and grace.Through tales of forgotten yarn orders and unexpected business hurdles, we'll uncover the true importance of being present and how it factored into my journey of...
2023-09-2238 min
Pattern Shift#67 - Striking the Perfect Balance: Business and Personal Life in the Summer SeasonSend me a Text Message. Take Notes for Next SeasonHey there, it's your host Saskia, and I'm back with another episode of Pattern Shift. Today, I'm excited to share some valuable insights from fellow creative entrepreneurs about how they approach their businesses during the summer months. Summer is often seen as a time to relax and take a break, but how does that translate into the world of business? Let's dive in and hear what some of our guests have to say.FULL SHOW-NOTES WITH TAKEAWAYShttps://www.patternshift.com...
2023-09-0151 min