Shows
Entrepreneur to AuthorE2A 104: Writing Between Flights: Turning Quiet Moments into a Leadership Book with Wendy WalkerIn this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan speaks with seasoned marketing leader and author Wendy Walker about the hidden emotional and psychological realities of leadership. Drawing from more than two decades in high-pressure, globally distributed corporate roles, Wendy shares how her book Between Flights took flight—quite literally—on airplanes, in the liminal space between meetings, cities, and family time.Wendy and Scott explore why so many leaders carry the “unspoken” parts of leadership alone, why reflection is not a luxury but a vital leadership practice, and how small, intentional pauses c...
2026-02-1015 min
Entrepreneur to AuthorE2A 103: Writing a Field Guide for Generalists with Siobhan O'RiordanIn this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan welcomes Siobhán O’Riordan, coach, advisor, and lifelong generalist to discuss her book Reframe: How Generalists Thrive in a Changing World. Drawing on her nonlinear career and client work, she unpacks the “generalist’s dilemma” of being essential yet often unseen and misunderstood. In Reframe, she offers a functional definition of a generalist built around ranging curiosity, creative connections, and context, giving generalists the language and framework they’ve lacked so they can better understand their strengths, articulate their value, and intentionally design careers that fit th...
2025-12-0219 min
Entrepreneur to AuthorE2A 102 Solving Hard Problems: Chris Harrop on Turning Experience into ImpactIn this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan sits down with Chris Harrop, former Senior Partner at Bain & Company with over three decades of experience helping leaders solve complex business problems. Chris shares the challenge of translating a lifetime of hands-on expertise into clear, accessible guidance and reflects on what it really takes to solve hard, never-before-seen problems. His book, The Problem Solver’s Playbook, teaches readers to “tame” problems by narrowing scope, digging to the root cause, and navigating the messy realities of stakeholder alignment and execution. As business challenges grow increasingly dynami...
2025-11-1822 min
Entrepreneur to AuthorE2A 101: The Power of Creating a Framework and Consistent Writing with Scott MacMillanIn this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan unpacks a common challenge: expertise, on its own, isn’t enough. Without a clear and consistent framework, even the deepest insights can be overlooked. Scott explores why frameworks matter, how they turn scattered ideas into memorable and shareable models, and the five qualities that make intellectual property truly powerful.You’ll also learn a simple process for shaping your knowledge into a proprietary methodology you can apply consistently across books, keynotes, and client work. If you want to move from being an invisible expe...
2025-09-0910 min
Entrepreneur to AuthorE2A 100: Writing Disrupt It: How Two Co-Founders Turned Their AI Expertise into a Book with Dr. Mehdi Nourbakhsh and Dr. Sam ZolfagharianIn this episode of The Entrepreneur to Author Podcast, host Scott MacMillan speaks with Dr. Mehdi Nourbakhsh and Dr. Sam Zolfagharian, co-founders of YegaTech and co-authors of Disrupt It. The conversation highlights how their complementary strengths—Sam’s detail orientation and Mehdi’s big-picture vision—shaped a unique collaborative writing process. Rather than dividing up chapters, they worked in a “round robin” style, iterating together through multiple drafts and challenging one another’s ideas until the manuscript truly served its intended audience. They also share how changing environments, from coffee shops to mountain retreats, helped them step away from da...
2025-08-2628 minEntrepreneur to AuthorE2A099 Intentional Escapes: How to Recharge or Create Your Best Work While AwayIn this episode of The Entrepreneur to Author Podcast, Scott MacMillan explores the value of stepping away from the daily grind, whether it’s to fully unplug, dive into deep work, or find a balance between the two. Inspired by the spotty Wi-Fi connection at the cottage, Scott shares actionable strategies for making the most of time away from your usual environment, and how to bring those benefits back home. ABOUT SCOTT:Scott MacMillan serves as the Chief Strategist and Executive Publisher at Grammar Factory Publishing. While not a pro...
2025-08-1305 min
Entrepreneur to AuthorUnpacking The Briefcase Effect: Vinisha Rathod’s Guide to Authentic Personal BrandingIn this episode of The Entrepreneur to Author Podcast, Scott MacMillan interviews Vinisha Rathod, founder of P3 Studio and author of The Briefcase Effect. Vinisha shares how her writing journey mirrored her personal branding sessions—starting with deep self-reflection and inviting her community to participate in decisions like the book’s title and cover. She discusses the challenges of writing, from multiple rounds of editing to letting go of ego, all to ensure the book would be practical and empowering for readers. Building in public kept her accountable and made the process collaborative and reader-focused.With acti...
2025-07-1533 min
Entrepreneur to AuthorE2A 097: Collaborative Authorship: Writing with Multiple Contributors with Hanna Boëthius and Dr. Verena VoelterIn this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan interviews Hanna Boëthius and Dr. Verena Voelter about their experience co-authoring The Next Tango, a book that stands out for its truly collaborative approach. Rather than writing alone, Hanna and Verena teamed up as a patient advocate and physician, then extended the project by inviting additional contributors to holistically represent all five stakeholder groups in healthcare (patients, providers, pharma, payers, and policymakers. This diverse team brought together a comprehensive range of voices, resulting in a richer, more nuanced exploration of patient-centric, value-based healthcare.
2025-07-0124 min
Entrepreneur to AuthorThe Secrets of Success: Turning Decades of Experience into a Powerful Book with Frank SpencerIn this episode of Entrepreneur to Author, host Scott MacMillan speaks with Reverend Dr. Frank C. Spencer, president of the Board of Pensions of the Presbyterian Church and author of The Secrets of Success: How to Build a Great Career and Live a Happy Life.Frank shares how his career—from real estate and nonprofit leadership to ordained ministry—inspired the stories and insights in his book. Drawing on years of sermon writing and mentoring, he found the process of translating life lessons into book form both natural and fulfilling, completing the manuscript in just a few months.
2025-06-1720 min
Entrepreneur to AuthorE2A 095: Adapting and Publishing Your IP for Different Audiences with Dr. Laura JanaIn this episode of The Entrepreneur to Author Podcast, host Scott MacMillan talks with Dr. Laura Jana—pediatrician, social entrepreneur, and author—about her new book, QI Skills for the Early Childhood Classroom. Dr. Jana shares her path from pediatrics to education and health tech, and how her passion for communication led to a prolific writing career. She introduces QI Skills—key human abilities for thriving in an AI-driven world—and discusses their practical use in early education.Beyond the classroom, Dr. Jana shows how QI Skills apply to business, leadership, and innovation. She shares insights on writi...
2025-06-0325 min
Entrepreneur to AuthorE2A 094 Bridging the Gap: Transforming Technical Concepts into Practical Insights with Jonas Van RielIn this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan is joined by Jonas Van Riel, author of Leading with Capabilities. Jonas shares how his passion for capability-based management (CBM) led him from a career in IT and enterprise architecture to writing a book that translates complex strategic concepts into accessible, practical guidance.Jonas reflects on the writing and publishing process, including how he structured his ideas, collaborated with editors, and navigated the challenges of turning academic research into a clear, engaging narrative. He also discusses the creative decisions behind incorporating visuals like c...
2025-05-0627 min
Entrepreneur to AuthorE2A 093: Bringing Books to Life with StoryStyle™ Audio Learning, Featuring Russell CullingworthIn this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan speaks with Russell Cullingworth, the founder and CEO of ProDio Audio Learning, Inc.—the world’s first formal mobile audio learning company. Russ shares his journey from a finance career into emotional intelligence training, and how his frustration with traditional e-learning led him to pioneer StoryStyle™ audio learning—an immersive, story-driven approach that boosts engagement and knowledge retention.Together, they explore Russ’s latest innovation: Book to Reality, a unique audio companion experience designed to bring nonfiction books to life through dramatized, real-world...
2025-04-1523 min
Entrepreneur to AuthorE2A 92: Unlocking Business Potential Through Advisory Boards with Anthony MossIn this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan talks with Anthony Moss, director of Lead Your Industry and author of The CEO Game Changer. Anthony shares his journey from New York to Australia and discusses the challenges and rewards of writing a book which aims to simplify advisory boards and provide a practical roadmap for CEOs. Anthony's insights offer valuable lessons for entrepreneurs and authors, highlighting the power of structured advice and the fulfillment of completing a book.SHOW LINKS
2025-04-0118 min
Entrepreneur to AuthorE2A 091: Career Transitions and Discovering Your Purpose with Myriem SlaterIn this episode of The Entrepreneur to Author Podcast, Scott MacMillan sits down with Myriem Slater—career coach, purposeful entrepreneur, and founder of Purposeek Coaching. Myriem shares her transformative career journey, transitioning from a successful finance director to an inspiring coach and author. She discusses her structured approach to career transitions, drawing insights from her book, Career Changes Chaos, Unless You Find Your Purple Purpose. Myriem explains how her early passion for writing made the book-writing process more fulfilling and how her problem-solving skills from finance shaped her structured writing style. Additionally, she shares her experiences wor...
2025-03-1824 min
Entrepreneur to AuthorE2A 90: From Stuck to Scale: How to Turn Ideas into Breakthrough Businesses with Andrea KatesIn this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan is joined by Andrea Kates, author of From Stuck to Scale and former Silicon Valley Tech CEO. Andrea is passionate about ensuring great ideas don’t die on the vine. She shares her expertise in helping corporate leaders, entrepreneurs, and scale-ups harness the tools needed to successfully transform innovative ideas into scalable, breakthrough businesses.GUEST BIO Andrea Kates focuses on taking business from stuck to scale, by addressing critical questions: Why don’t the best ideas become the b...
2025-03-0429 minEntrepreneur to AuthorE2A 089: Beyond the Book: 5 Ways to Monetize Your BookWriting a book is just the beginning—real impact and income come from what you do beyond the book. In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan breaks down why some authors thrive while others struggle to gain traction. Discover how successful thought leaders turn their books into powerful business assets and leverage them for high-ticket opportunities, premium speaking engagements, and scalable revenue streams. Scott walks through five proven business models that can transform your book into a thriving business. Whether you're an aspiring author or have already published, this episode pr...
2025-02-0408 min
Entrepreneur to AuthorE2A 088: The Art of Audiobook Production with Keenan Wardrope from SquareSound StudiosIn this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan speaks with Keenan Wardrope. Keenan is the Audiobook Director and Head of Production at SquareSound Studios Australia. SquareSound specializes in producing high quality audiobooks and podcasts.Keenan takes us behind the scenes of audiobook production, explaining his role and offering expert advice on adapting written works into audio, choosing between self-narration or hiring a narrator, and much more. SHOW LINKS: squaresound.com.au GUEST BIO Keenan is an award-winning Audi...
2025-01-2129 min
Entrepreneur to AuthorE2A 087 Worthy and Wealthy: Writing a Book That Aligns with Your Mission and Business with Emma LagerlowIn this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan sits down with wealth and mindset coach Emma Lagerlow, author of Worthy and Wealthy: Discovering Abundance and Fulfillment Beyond Money. Emma shares her journey from a 25-year career in banking and finance to becoming a coach and published author. She discusses her inspiration, her love of writing, and how life transitions inspired her to help women rediscover their identities and achieve abundance. Emma discussed her coaching philosophy, her experience with the Expert Author Community, and how she balances content creation with mo...
2025-01-0718 min
Entrepreneur to AuthorE2A 086 Becoming a Top Producer, In Real Estate and Authorship with Chris ChopiteIn this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan speaks with Chris Chopite, Chris is a real estate sales and marketing coach, trainer and consultant, founder of Inspired Co. and the bestselling author of Real Top Producer: Become a Top 1% Earner in Any Real Estate Market. Chris shares his remarkable journey, from his early days as a young immigrant in Canada to his rise as a top-producing real estate agent and now as a sought-after coach and author. He reflects on how he turned his passion for helping others into a thriving b...
2024-12-1733 min
Entrepreneur to AuthorE2A 085: Writing a Book Using Generative AI...Ethically and Authentically with Ronsley VazIn this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan interviews Ronsley Vaz, author of Amplify AI: Integrating Intelligence, Preserving Humanity, about his unique approach to writing and publishing. Ronsley explains how AI tools can support the creative process by organizing content, managing projects, and refining messaging, without replacing the author’s voice. He emphasizes using AI as a collaborator to clarify ideas and streamline tasks, reducing time on complex projects. However, he warns against superficial AI outputs, stressing that meaningful books require thoughtful refinement and focused content.Ronsley also addresses the ethics of...
2024-12-0327 min
Entrepreneur to AuthorE2A 084: Turning Personal Stories into Public Impact: Lessons in Writing and Publishing with Dr Jackie KingIn this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan interviews Dr. Jackie King, author of The Ultimate Other. Jackie shares her writing journey, which began as a cathartic process of journaling about her personal experiences, including divorce, motherhood, and professional growth. She explains how she transformed hundreds of thousands of raw, emotional words into a cohesive narrative by incorporating design thinking—a methodology she uses in her professional work. With the help of honest feedback and a structured framework, Jackie refined her manuscript to deliver meaningful lessons to her readers, striking a balance between pe...
2024-11-1919 min
Entrepreneur to AuthorE2A 083: Writing Your Truth: Tatjana Genys on Crafting an Authentic MemoirIn this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan interviews with Tatjana Genys about her experience writing her latest book, From People Pleaser to Boundary Badass. Tatjana shares the challenges and triumphs of writing such a personal memoir, and how this book differs from her previous works, including I See You and Find Your Centre.Tatjana takes listeners through her journey from conceptualizing the book to the emotional and psychological demands of turning her personal struggles with boundary-setting into a deeply honest narrative. She explains how the writing process became an integral part of her o...
2024-11-0517 min
Entrepreneur to AuthorE2A 082: Writing, Rewriting and Releasing a Memoir: Elena Gosse on the Unexpected Evolution of Her ManuscriptIn this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan speaks with Elena Gosse, CEO of AIS Water and author of Leadership Sh!t Show. Elena shares insights into her leadership journey, describing her company’s innovative chlorine generation technology, which not only ensures water sustainability but also improves the health and safety of swimmers.Elena presents her book, Leadership Sh!t Show, a candid reflection on leadership challenges and personal growth. She discusses how leaders often find themselves in a continuous cycle of learning and growth, likening it to a “leadership spiral.”
2024-10-2236 minEntrepreneur to AuthorE2A 081: Adapting book manuscripts for audio (a rebroadcast of The Audiobook Podcast)In this special episode of The Entrepreneur to Author Podcast, your host Scott MacMillan shares his guest appearance on "The Audiobook Podcast" with host Justine Sloan-Lees. The episode covers in-depth insights into audiobook production at Grammar Factory, highlighting how they approach audiobooks differently compared to other publishers.You’ll also learn about Grammar Factory’s book editing processes, audio book narration options, audiobook trends and some challenges of choosing to create an audiobook version of your book.EPISODE LINKS: SquareSound: https://squaresound.com.au/
2024-09-2424 min
Entrepreneur to AuthorE2A 080: Publishing Paths and Leadership Lessons: Tom Gardner’s Take on DIY vs Full-Service PublishingIn this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan is joined by Tom Gardner, a former McKinsey & Company startup COO, strategic advisor, and now the founder of The Management Distillery. Tom shares his journey from consulting to building startups, growing management teams, and his latest venture—The Management Distillery, a development accelerator focused on helping senior managers transition into executive roles.Tom is also the author of the Amazon International bestselling book From Manager to Executive: Take Your Career to the Next Level. He discusses the inspiration behind the book, the process of translating hi...
2024-09-1016 min
Entrepreneur to AuthorE2A 079: Building Strong Client Relationships Through Everyday Conversations with Deb FederIn this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan interviews Deb Feder, a business growth coach and strategist with a background as an attorney. Deb, the author of After Hello and Tell Me More, specializes in helping lawyers and leaders build successful careers through strong client relationships. She discusses the significance of showing up as an expert by asking the right questions and offers practical advice on how to navigate business development conversations effectively, particularly for those who may find such interactions challenging.Deb also reflects on her journey as an author, comparing her...
2024-08-2718 min
Entrepreneur to AuthorE2A 078: The Consumer-Driven Transformation of Commercial Real Estate with Joe BradyIn this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan speaks with Joe Brady, partner at LRG Investors, former CEO Americas for The Instant Group, and author of Workshop: The Consumer-Driven Transformation of Commercial Real Estate.Joe shares his insights on the evolving landscape of commercial real estate, driven by consumer-centric trends, and the lessons he’s learned from his extensive career in the industry. They also discuss the challenges and rewards of writing a book, along with Joe's unique approach to balancing his professional responsibilities with his passion for shaping healthy communities.GUES...
2024-08-1324 min
Entrepreneur to AuthorE2A 075: Knowing Your Why for Writing and Learning from Leaders with Dr. Monica McGrathIn this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan speaks with Dr. Monica McGrath, author of "Learning from Business Leaders: A Coaching Memoir". She shares her journey of transitioning from a family business to earning her PhD and her subsequent career in leadership development at the Wharton School at the University of Pennsylvania. Her approach, blending personal reflection and evidence-based management theory, has guided countless leaders in navigating their professional paths.GUEST BIO A former vice dean and adjunct professor, consultant, and executive coach with over thirty years' experience working...
2024-06-1121 min
Entrepreneur to AuthorE2A 074: Nail Your Virtual Book Launch with Bonita NuttallIn this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan speaks with Bonita Nuttall, a seasoned MC, keynote speaker, and virtual book launch specialist. Bonita shares insights into the role of book launches, emphasizing the three P's: Product, Positioning, and Possibilities. She discusses the advantages of virtual book launches, such as broader reach and increased engagement, and offers practical tips for planning successful events. Bonita's expertise shines through as she emphasizes the importance of creating a unique and impactful experience tailored to authors' goals and target audiences.GUEST BIO B...
2024-05-1426 min
Entrepreneur to AuthorE2A 072: Multi-Title Author by 16: Claudia and Sonia Marta Talk Manuscripts, Book Marketing and MoreIn this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan welcomes Claudia Marta and Sonia Marta, a mother-daughter team excelling in marketing and authorship, respectively. Claudia brings decades of marketing expertise, while Sonia, at just 16, is an accomplished author with multiple books to her credit. They delve into Sonia's journey as a writer, from her childhood love for literature to her award-winning book "The Rapping Astronaut." Claudia shares insights into their collaborative publishing experience and the successful marketing strategies employed for the 2022 Grammar Factory title "From Source to Sold."The discussion highlights the...
2024-04-1623 min
Entrepreneur to AuthorE2A 071: Chantal Landreville with a guide to finding love for entrepreneursIn this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan speaks with Chantal Landreville, a certified love and relationship coach and author of the upcoming book "Raise Your Love Signal." With over two decades of experience in personal growth, Chantal shares her journey from the wine business to coaching, emphasizing her passion for human connection and her mission to guide individuals towards authentic and lasting love.Scott and Chantal talk about her writing process, the importance of structure and discipline and the significance of finding the right publishing partner. Chantal also...
2024-02-1321 minEntrepreneur to AuthorE2A 070: How to get your book into stores and librariesIn this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan explores the potential benefits and pitfalls of traditional channels like bookstores and libraries.While print-on-demand offers a game-changing solution for authors, Scott shares the nuanced dynamics of traditional channels such as bookstores and libraries. It delves into critical considerations such as book availability, the imperative for authors to raise awareness about their works, and the significance of direct outreach to these outlets. The podcast underscores that although bookstores and libraries may not be the primary focus for independent authors, they can still play...
2024-01-3017 min
Entrepreneur to AuthorE2A 069: Taming Wicked Problems with Professor Clive SmallmanIn this episode of Entrepreneur to Author podcast, your host Scott MacMillan interviews Professor Clive Smallman, founder of Design for Growth, and author of Sorted: Taming Wicked Problems with Smart Leadership Thinking. The conversation delves into wicked problems, which can range from arresting climate change to spurring business growth to the increasing challenge of workplace disengagement. In addition, Clive shares insights into his writing process, highlighting the book's role as a versatile business tool. GUEST BIODR CLIVE SMALLMAN has more than 30 years’ experience in research, educating and me...
2024-01-1624 min
Entrepreneur to AuthorE2A 068: Orchestrating (and Writing) Team Harmony with Ilona VassIn this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan speaks with Ilona Vass, founder of ilonavass.com, an expert in interpersonal communications, for leadership, within teams, and author of Team Harmony: Striking the Right Chord - A Guide for Leading People in the Modern Workplace.Ilona shares her expertise in interpersonal communications for leadership within teams, discusses her background and inspiration, the writing and publishing process, and the business goals for her book. She also provides advice for aspiring authors and tips for orchestrating an effective team.SHOW LINKS:
2024-01-0218 min
Entrepreneur to AuthorE2A 067: Getting Your Ideas Out of Your Head with Kath WaltersIn this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan speaks with Kath Walters, a professional business writer, founder of the Brain to Book in 90 Days program and twice published author.Since every good book begins with an idea, Kath also provides tips on developing an idea by sharing her approach to guiding authors from idea to manuscript. GUEST BIOAs a professional business writer, Kath Walters has written something like 1.3 million words over the past 25 years. As a business journalist, her writing reached 40,000...
2023-12-1223 minEntrepreneur to AuthorE2A 066: What is a hook? And how do you use one in your writing?In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan explores importance of using the right hook in nonfiction writing. A hook serves as the entry ticket to your content, grabbing the audience's attention and setting the tone for your writing.Scott discusses when and where to use hooks, covering various content formats such as books, articles, speeches, marketing, and more. He also explores different types of hooks, the specific purpose each serves, as well as the instances where a hook might not be necessary.CONNECT WITH SCOTT...
2023-11-2812 min
Entrepreneur to AuthorE2A 065: Play to your strengths, an interview with Charlotte BlairIn this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan speaks with Charlotte Blair, the Founding Partner of The Strength Partners, an International Coaching Federation Professional Certified Coach, and one of Australia's most experienced CliftonStrengths accredited coaches.Through personal anecdotes and professional insights, Charlotte engages in a conversation about finding more joy and purpose in work and her transition from corporate to entrepreneurship. She also discusses the motivations behind writing her book Career Unstuck: How to Play to Your Strengths to Find Freedom and Purpose in Your Work Again.GUEST...
2023-11-1422 minEntrepreneur to AuthorE2A 064: Why Developing Frameworks Can Be a Secret Weapon for Nonfiction AuthorsIn this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan discusses an important sub-set of intellectual property and thought leadership: Frameworks. The best and most successful thought leaders wield frameworks deftly to simplify complex ideas or processes, and…importantly…to put their stamp on their ideas to make them ownable, attributable, memorable IP that readers associate with them and them alone.EPISODE LINKSwww.entrepreneurtoauthor.com/resourcesCONNECT WITH SCOTTentrepreneurtoauthor.comgrammarfactory.comscott@grammarfactory.comScott on LinkedIn (@scottmacmillan): linkedin.com/in/scottmacmillan/Scot...
2023-10-3113 min
Entrepreneur to AuthorE2A 63: Leaving a Legacy with a Book – Sandeep Chennakeshu Talks Business and His New Book “Your Company is Your Castle”In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan sits down with Sandeep Chennakeshu, technologist, business builder, and author of "Your Company is Your Castle: Proven Methods for Building a Resilient Business." In this interview, Sandeep shares his remarkable journey from India to North America, highlighting his extensive career in transforming multinational businesses. "Your Company is Your Castle" serves as a guide for first-time business leaders and entrepreneurs, offering a comprehensive framework based on Sandeep's experiences, with a goal to share Sandeep’s vast knowledge and make connections that help others navigate the complex world of bu...
2023-10-1725 min
Entrepreneur to AuthorEps 062: Creating A Book PitchHaving a pitch document crystallizes your vision and prepares you to articulate your book's value to other stakeholders in your author journey. In today's digital age, word of mouth and personal connections are invaluable, and your pitch equips you to leverage those.In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan discusses what elements to include in your pitch, why each component matters, and how this exercise will provide clarity not just for you, but for everyone you interact with on your path from entrepreneur to author.CONNECT WITH SCOTT...
2023-10-0312 min
Entrepreneur to AuthorE2A 061: How to Write a Compelling Thought-Leadership BookThe thought leadership book may just be the holy grail of nonfiction authorship. But for many it can be a struggle to turn knowledge and expertise into thought leadership that is truly novel and inspiring.In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan shares how can you carve out a space amidst the myriad of voices in today's world of information ubiquity to be remembered and to create a book that helps your business grow. CONNECT WITH SCOTThttps://entrepreneurtoauthor.comhttps://grammarfactory.com...
2023-08-1516 min
Entrepreneur to AuthorE2A 060: Chasing Personal Bests and Helping You Achieve Yours with Ania Z.As entrepreneurs, it’s easy to want to do it all, however as your business grows, delegating some of the work is just what you might need to get everything done and scale to where you want to be.In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan speaks with Ania Ziemirska (commonly known as Ania Z.), an athlete, musician and multidisciplinary entrepreneur who splits her time between being a Virtual Executive Assistant and empowering women to reach their fitness goals. We dive into the importance of a VA and the importance of getting ou...
2023-08-0121 minEntrepreneur to AuthorE2A 059: The Importance of Back Cover ContentAfter your cover and title, the back cover content (or online description) is almost always the very next thing your reader will experience as they traverse what we call the Book Consideration Funnel (or BCF) en route to buying and ultimately reading your book.In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan shares what needs to go into this all important content and gives you some tips about how to craft it. CONNECT WITH SCOTThttps://entrepreneurtoauthor.comhttps://grammarfactory.comscott@grammarfactory...
2023-07-1811 min
Entrepreneur to AuthorE2A 058: Creating brainy athletes, leaders and teams with Gaz MillsAthletes put a lot of work into physically training for an event. Leaders put a lot of thought and experience into making sure their organization is successful. However, it's easy to forget that everything is connected and that a tired brain will negatively impact performance.In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan speaks with Gaz Mills, an endurance athlete, brain coach and author of The Brainy Athlete about how we can take care of our brain to perform better in sports and in the boardroom.EPISODE LINKS
2023-07-0427 min
Entrepreneur to AuthorE2A 057: Trusting Your Intuition In Business With Laetitia AndracEpisode Show notesSubscriptGuest nameEmail or website addressAny other links to provideWhen running a business, we often reach out to trusted colleagues, mentors and even friends for advice. However, there is something to be said about looking inward rather than outward. Often our gut feelings, or intuition, can give us more answers if we really take the time to listen and trust. In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan speaks with Laetitia Andrac, the Founder and CEO of Essential Shift Consulting, intuitive and business strategy mentor, host of the Essential Shift Podcast...
2023-06-2025 min
Entrepreneur to AuthorE2A 056: How Long Should a Nonfiction Book Be?If you were to Google how long a non-fiction book should be, you’d get an array of conflicting answers. Why? Because – it depends.In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan breaks down book length, from number of chapters and parts, to chapter length and overall word count. CONNECT WITH SCOTTentrepreneurtoauthor.comgrammarfactory.comscott@grammarfactory.comLinkedIn (@scottmacmillan): linkedin.com/in/scottmacmillanInstagram (@scottamacmillan) instagram.com/scottamacmillan Twitter (@scottamacmillan): twitter.com/scottamacmillan/Medium (@scot...
2023-06-0610 minEntrepreneur to AuthorE2A 055: Writing a Book While Running a BusinessWriting a book is an incredible feat and doing it while running a business is a whole different ballgame. As an entrepreneur, your time is already limited, and the demands of your business can often take over your life. But writing a book can be a game-changing move that can bring you immense personal and professional benefits.In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan discusses the challenges and rewards of writing a book while running a company, and share tips and strategies to help you get started.CONNECT WITH SCOTT
2023-05-2307 min
Entrepreneur to AuthorE2A 054: Replacing Your Salary with Real Estate with Donny MangosAs entrepreneurs, it’s tempting to invest all profits back into our business. But that’s a risky proposition. When it comes to investing, diversification is your friend. And if you’ve ever wondered about investing in real estate, this week’s podcast guest has something to share.In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan speaks with Donny Mangos, investor, Realtor and author of Replace Your Salary with Real Estate about writing his book as well as building wealth through real estate.EPISODE LINKSreplaceyoursalary.scoreapp.comrep...
2023-05-0926 min
Entrepreneur to AuthorE2A 051: Book Cover Design and Why It’s Key to Getting Your Book Read with Julia KurisAs often as we say, never judge a book by its cover, it remains true that cover design can make a difference in whether someone picks up one book over another.In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan speaks with Julia Kuris, a Sydney-based book cover designer who works with both fiction and non-fiction authors to bring their books to life with beautiful covers that sell.EPISODE LINKSWebsite: designerbility.com.au/book-coversGUEST BIOJulia Kuris is the founder...
2023-03-2818 min
Entrepreneur to AuthorE2A 050: Take My Money! Crowdfunding Your Book with Lisa FerlandPublishing and distributing a book can be quite expensive, but that doesn’t necessarily mean you have to foot the bill yourself. In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan speaks with creative crowdfunding expert Lisa Ferland about crowdfunding your book and how authors can think beyond their books to offer unique and engaging rewards that their readers will love. EPISODE LINKSFree Mini-Course on How to Crowdfund Your Book and additional videos: https://lisaferland.com/crowdfunding-lessons-101/ GUEST BIO Lisa Ferland has a...
2023-03-1415 minEntrepreneur to AuthorE2A 049: Becoming a Key Person of Influence with Mike ReidEvery entrepreneur dreams of being a person of influence – THE go to person in their field. Our guest today has created a formula to help you do just that.In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan speaks with Mike Reid, co-founder and CEO for the Americas of Dent Global, co-author of the Canadian edition of Key Person of Influence: The Five-Step Method to Become One of the Most Highly Valued and Highly Paid People in Your Industry and host of the Dichotomy Podcast. They dive into his philosophy about how any entrepreneur ca...
2023-02-2837 minEntrepreneur to AuthorE2A 048: How to Connect with Your Soul-Mate Clients Online with Shani TaylorOnline conversations with prospective clients all too often feels salesy…or worse, cringy. Even when we have the best of intentions, connecting to your soul-mate clients online is an art that requires the same care it does offline…maybe more! In this Valentine’s Day-inspired episode of The Entrepreneur to Author Podcast, your host Scott MacMillan speaks with Shani Taylor, Business Coach & Mindset Mentor and Author of From Ignored to Adored about how to connect with your dreamy, heart-pounding, soul-mate clients online…without being salesy. EPISODE LINKS Connect with Shani: linktr.ee/shanitaylor1
2023-02-1325 minEntrepreneur to AuthorE2A 047: Scaling Your Business Through Systems with SYSTEMology Founder and Author David JenynsTrying to run a business without effective systems and structure is a disaster waiting to happen. Having a plan, procedures and team accountabilities helps projects and businesses operate smoothly. In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan speaks with David Jenyns, author and founder of SYSTEMology and SystemHUB about how you can set up systems to help scale your business. EPISODE LINKS SYSTEMology: systemology.com SystemHUB: systemhub.com GUEST BIO In 2016, David successfully systemised himself out of his...
2023-01-3124 minEntrepreneur to AuthorE2A 046: Can You Use OpenAI's ChatGPT to Write Your Nonfiction Book Manuscript? And SHOULD You?Computers and apps have been making our lives easier for decades, and while I don’t think we can fear a threat of a robot takeover, it is clear that AI apps are on the rise. But where do we draw the line when creating original work? When is our creativity and originality threatened and can an AI really create a work that is truly our own?In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan explores the capabilities and limitations of using AI tools like ChatGPT to write your nonfiction book manuscript and di...
2023-01-1719 minEntrepreneur to AuthorE2A 045: Reaching an Audience with a Book and Public Speaking with Will GreenblattMany entrepreneurs dream of taking the stage, sharing their message with audiences as a public speaker. And a book not only acts as a brilliant companion to this strategy for back of the room book sales, but also acts as a foot in the door to unlock such speaking opportunities that might not otherwise be available.In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan speaks with Will Greenblatt, co-founder of OutLoud Speakers School and author of Transform Your Speaking Skills: How to Gain Confidence, Captivate Audiences and Advance Your Career about his entrepreneur...
2023-01-0327 minEntrepreneur to AuthorE2A 044: Ghostwriters, Book Coaches, or Good Old-Fashioned Book Editors – What’s the Best Way to Get Your Book Written?Few entrepreneurs operating in the knowledge-based economy doubt the fact that becoming a published author could be a game changer for their business, however most will never actually publish a book. The task can be overwhelming, especially on your own. Thankfully, there are people who can help from getting you started all the way through to publication and distribution. In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan dives into the support systems available for authors – from ghostwriters to book coaches and editors – so you get closer to publishing your book.
2022-12-1316 minEntrepreneur to AuthorE2A 043: Build a Million-Dollar Micro Business with Tina Tower – Turn Your Book into a Digital Online CourseThere are many paths to entrepreneurship. While that path looks different for everyone, the ‘right path’ is typically at the intersection between what the market needs, what we are passionate about, and what we’re good at – our expertise. Writing a book is one way to share our expertise with the world, but it’s not the only way. In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan speaks with Tina Tower, entrepreneur, best-selling author and founder of Her Empire Builder about building authority and growing a million-dollar micro business by packaging your exper...
2022-11-2929 minEntrepreneur to AuthorE2A 042 Physical book distribution in a digital world with Brenda JamesThere is something special about holding a physical book. With the advancement of the internet and technology, an author can get their book into the hands of a reader millions of miles away by having it available online.Today’s guest chose to add a throwback traditional method by working with a local distributor to deliver her books into brick and mortar shops.In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan speaks with Brenda James, founder of Leadership Reboot, about her deep love of writing, her book Believe, and the pros and challenges of...
2022-11-1513 minEntrepreneur to AuthorE2A 041: Charting the Path to Your Published Book with Jesse KriegerToo often, what stops an otherwise confident entrepreneur from even penning, let alone publishing, their expertise-based, nonfiction book, is the momentous task of decoding and understanding the mysterious world of publishing. While, in many ways, publishing has become more accessible, new publishing options have confused what used to be a clear, if gate-kept, path to publication.In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan speaks with Jesse Krieger, best-selling author, publisher and publishing consultant about the many paths to publication.EPISODE LINKSJesse’s Book:Lifestyle Entrepreneur: Live Your Dreams, Ignite Your Pa...
2022-11-0126 minEntrepreneur to AuthorE2A 040: Big Bad Book Blocker – the three main obstacles holding you back from authorship...and how to beat themSo many entrepreneurs say they’d like to write a book. It’s now easier to publish one than ever before, and yet very few actually take the steps to do it. But why? In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan covers off the 3 big obstacles that prevent entrepreneurs fromwriting that book that they keep meaning to write...and how to overcome them. EPISODE LINKS Anatomy of a Nonfiction Book: https://entrepreneurtoauthor.com/nonfiction-book-outline/ Podcast resources: https://entrepreneurtoauthor.com/resources/ CONNECT WITH SCOTT https://entrepreneurtoauthor.com https://grammarfac...
2022-10-1812 minEntrepreneur to AuthorE2A 039 : Data Science and Sustainability – Writing on Complex Topics with Alessia FalsaroneData science and ESG metrics. They’re vital concepts for generating lasting enterprise value and must be integrated into organizational strategy. But how to communicate these complex topics in a way that is practical and actionable for business leaders?In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan speaks with Alessia Falsarone, a sustainable finance expert and award winning author of The Impact Challenge: Reframing Sustainability for Business about how her book is enabling corporate sustainability efforts and further establishing her as a leading expert in the field.CONNECT WITH ALESSIA Website: https://the...
2022-10-0422 minEntrepreneur to AuthorE2A 038: A Book Blueprint Teardown of Systemology by David JenynsOne of the best ways to learn is to observe others who’ve gone before to understand how they approached the task that you’re about to undertake. The same goes for building a Book Blueprint.In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan does a Book Blueprint Teardown of Systemology by David Jenyns to help inform and inspire you to build a Book Blueprint for the book that’s going to change the trajectory ofyour business.EPISODE LINKSSystemology on Amazon: https://www.amazon.com/dp/0648871037/Systemology Book Blueprint Teardown 1-Pager: https://entrepreneurtoauthor.com/re...
2022-09-2009 minEntrepreneur to AuthorE2A 037: Becoming a Leader of Leaders…and an Entrepreneur-Turned-Author with Ian LeesAs a leadership coach specializing in the transition to senior leadership and executive roles, Ian Lees knew he needed to find a way to position himself as distinct from other more general experts; it’s a unique transition that requires a different approach.In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan speaks with Ian about how he codified his unique expertise in his book Becoming a Leader of Leaders and made the jump from Entrepreneur to Author.EPISODE LINKSBuy the book Becoming A Leader of LeadersWork with Ian optimalfuture.co...
2022-09-0728 minEntrepreneur to AuthorE2A 036: Aligning Your Book Design to Your Business Brand Using Brand ArchetypesScott A. MacMillan Show Notes EP 036 Brand archetypes are a great way to align your book design with your overall personal and business brand. In this episode of The Entrepreneur to Author Podcast, Scott MacMillan offers a foundational primer on brand archetypes and how to identify which is the best fit for your business (and by extension, your book design). EPISODE LINKS https://entrepreneurtoauthor.com/resources/ CONNECT WITH SCOTT https://entrepreneurtoauthor.comhttps://grammarfactory.comscott@grammarfactory.com Scott on LinkedIn (@scottmacmillan): https://www.linkedin.com/in/scottmacmillan/ Scott on Instagram (@scottamacmillan): https://instagram.com/scottamacmillan/ Scott on Twitter (@scottamacmillan): ht...
2022-08-2317 minEntrepreneur to AuthorE2A 035: The Acrobatics of Marketing Yourself – A journey from circus to business coach to author with Caelan HuntressThe world of digital marketing can often be a tricky web of endless platforms and algorithms. It can sometimes feel like a bit of a circus: overwhelming and a whole lot of hit and miss, if you don’t have a proper strategy… In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan speaks with Caelan Huntress, a former acrobat turned internationally-renowned virtual speaker, website designer, copywriter, and sales strategist, about his journey from entrepreneur to author and how it changed his marketing business. EPISODE LINKS Download a free chapter of the book https://marketingyourselfbook.com/freechapter Websit...
2022-08-0921 minEntrepreneur to AuthorE2A 034: A Book Blueprint Teardown of Key Person of Influence by Daniel Priestley and Mike ReidWe can learn a great deal about writing by examining how others have structured their books. By being a student of those who’ve written popular, successful, or impactful books in your genre. In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan does a Book Blueprint Teardown of Key Person of Influence by Daniel Priestley and Mike Reid to help inform and inspire you to build a Book Blue for the book that’s going to change the trajectory of your business. EPISODE LINKS Key Person of Influence on Amazon: https://amazon.com/dp/1781333831/ Key Person of Inf...
2022-07-2609 min
Entrepreneur to AuthorE2A 033: A Value-Based Approach for Health Care and for Business with Dr. Verena VoelterHealth care is moving toward a value-based model where metrics and incentives focus on patient outcomes rather than simply delivery of services. There’s much that service-based business owners can learn from this approach. In this episode of The Entrepreneur to Author Podcast, Scott speaks with Dr. Verena Voelter, a passionate doctor and the Founder and CEO of 5P Health Care Solutions, a boutique health care consulting firm, and the author of It Takes 5 to Tango: From Competition to Cooperation in Health Care about HER journey from clinician…to executive…to entrepreneur…to author and about why a value-based approach is better...
2022-07-1226 minEntrepreneur to AuthorE2A 032: A Book Blueprint Teardown of Work Less, Make More by James SchramkoOne of the best ways to learn is to observe others who’ve gone before to understand how they approached the task that you’re about to undertake. The same goes for building a Book Blueprint.In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan does a Book Blueprint Teardown of Work Less, Make More by James Schramko to help inform and inspire you to build a Book Blueprint for the book that’s going to change the trajectory of your business.EPISODE LINKSWork Less, Make More on Amazon: https...
2022-06-2813 minEntrepreneur to AuthorE2A 031: The Anatomy of a Nonfiction Book – to make sure you and your book look and act the part of a legit proReaders are a funny lot. They like novelty, but they’re comforted by familiarity. As an author, it’s important that you share new ideas, innovative perspectives, and effective solutions in your book – that’s what will satisfy your readers. But almost as important, you need to package all this “new” in a familiar box. Whether or not you’re a conformist by nature, there are certain norms that published books follow. Norms that communicate quality and professionalism to the market. A big part of this begins with the structure of your manuscript, which in turn impacts the structure of the content in...
2022-06-0723 minEntrepreneur to AuthorFrom Podcast Host, YouTuber or Blogger to Author – How to Write Your Book From Existing Content (the Right Way) Content repurposing… it’s the holy grail for any content producer: develop once, then re-use for a wide array of purposes.But does it work for writing a book? Can you repurpose your existing library of YouTube videos, podcast episodes or blog articles to get yourself across the manuscript finish line in record time?In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan shares the secret for podcast hosts, YouTubers, and bloggers to leverage the content they’ve already published and traverse the pat...
2022-05-2411 minEntrepreneur to AuthorE2A 030: From Podcast Host, YouTuber or Blogger to Author – How to Write Your Book From Existing Content (the Right Way)Content repurposing…it’s the holy grail for any content producer: develop once, then re-use for a wide array of purposes.But does it work for writing a book? Can you repurpose your existing library of YouTube videos, podcast episodes or blog articles to get yourself across the manuscript finish line in record time?In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan shares the secret for podcast hosts, YouTubers, and bloggers to leverage the content they’ve already published and traverse the path from entrepreneur to author.CONNECT WITH SCOTT:https://entrepreneurtoauthor.comhttps://grammarfactory.comscott@gramma...
2022-05-2411 min
Entrepreneur to AuthorE2A 029: Starting and Building an Online Business with Kelsey Reidl – and doing it with content creation at the coreMany 9-to-5’ers have a dream. A dream of quitting the rat-race…building their own empire…charting their own course. Is it a pipe dream? Of course not! In this episode ofThe Entrepreneur to Author Podcast, your host Scott MacMillan talks with creative marketer, business coach and passionate adventurer Kelsey Reidl about what you need to focus on out of the gate, and also about the role that books, podcasts, and all types of content play inbuilding your authority, whether your new to the game, or a long-time veteran. GUEST BIO: Kelsey Reidl With over 10 years of experience working in marketin...
2022-05-1023 min
Entrepreneur to AuthorE2A 028: Guerilla Marketing with David Hancock – Taking Book Promotion into Your Own HandsGone are the days of huge advances for extravagant book tours, private jets,billboards and TV spots and for most authors. Did they really ever exist?The truth of the matter is… book promotion and marketing falls largely on you,the author…regardless of whether you’re self-published, published traditionally,or through a hybrid or professional service publisher.Marketing your book is all about building, engaging, and activating an audienceof readers.In this episode of The Entrepreneur to Author Podcast, your host ScottMacMillan talks with Founder of Morgan James Publishing David Hancock aboutGuerilla Marketing for Writers while digging deep into inside...
2022-04-2629 min
Entrepreneur to AuthorE2A 027: Cutting Your Writing Time in Half (or More) – Co-Authoring Your Book with Brent LoweYou can have all the tools, tips and strategies and even have a plan butfor some people, writing a book still just seems too daunting.What if I told you that you don’t have to do it alone? That the option ofco-authorship may just be the solution you’ve been looking for.In this episode of The Entrepreneur to Author Podcast, your host ScottMacMillan talks with Brent Lowe, Founder and Lead Coach at BASEAssociates and Co-Author of Lead Together: The bold, brave,intentional path to scaling your business about his journey through co-authorship.GUEST BIO: Brent LoweBrent is the Foun...
2022-04-1222 min
Entrepreneur to AuthorE2A 026: Double Your Impact with Dr Paige Williams - Why You May Not Want to Stop After Just One BookWriting and publishing a book is something many business owners aspire to do, but few complete. Why? Well, we know that publishing a book can help build authority and tap into new potential clients. But what happens when you add a second book to the mix? A different title. A different topic. A different reader journey. And possibly…even a different ideal reader. Chaos? Or catapulting credibility?In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan talks with Dr. Paige Williams…researcher, author and trusted advisor to CEOs and senior leaders about her new book...
2022-03-2926 min
Entrepreneur to AuthorE2A 025: A Cabin in the Woods - Bunkie Life founder David Fraser on promotional contests, coffee table books and reeling in a 5-dragon dealMost service-based business owners get the importance of building credibility and how a book can really help. But what if you sell a physical product? Should you even consider writing a book? He’s got physical product to manufacture, and he needs to then ship it, on a truck to his customers. In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan talks with David Fraser, founder of Bunkie Life, about publishing a book when your product is an actual building that is delivered on a flatbed truck and how he earned a spot on Dragon’s Den a...
2022-03-1521 min
Entrepreneur to AuthorE2A 024: Going the distance with Nick Muxlow – 3 ways to crossing the finish line with your manuscript from a 3x author and ultra marathon rWriting a book and running a marathon have a lot in common. You need a plan. You need dedication, days of hard work, and the ability to adapt and adjust. And that far off point in the distance the keeps driving you to continue as you feel it getting closer and closer. Much like running, writing a book gets easier the more you do it, and completing either one also proves to yourself that you are in fact capable of much more than you previously thought.In this episode of The Entrepreneur to Author Podcast, your host Scott...
2022-03-0143 min
Entrepreneur to AuthorE2A 023: Authorship, Podcasting, and The 5 Love Languages with The Personality Coach Kate MasonRelationships. They can make a good business great. But bad relationships make everything more difficult. Why do some relationships feel easy while others seem so incredibly hard?In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan talks with Grammar Factory author Kate Mason about her journey as personality expert to published author and podcast host, and about why understanding (and adapting to) differences in personality types is so important both in business and at home. GUEST BIO: Kate MasonThe Personality Coach and Author of Who is this Monster (or Treasure) in my H...
2022-02-1547 min
Entrepreneur to AuthorE2A 022: LinkedIn Lead Generation (Without Sleazy DMs)Have you ever logged into LinkedIn and found sleazy sales messages in your inbox? Have you ever logged into LinkedIn and NOT found sleazy sales messages? As annoying as it can be to get those…it’s even more annoying to have to send them. If you shudder at the thought of receiving and sending cold DMs on LinkedIn, buckle up…this episode is for you. In this episode of The Entrepreneur to Author Podcast, your host and author Scott MacMillan talks with digital ad expert Mark Firth about using paid traffic on LinkedIn and other platforms to scale y...
2022-02-0121 min
Entrepreneur to AuthorE2A 021: Using Anchor Content to Superpower Your Content Creation MachineA book…well-conceived and well-executed can serve as a master content asset that delivers results well beyond its initial publication. Done well, you’ll have nailed your message, clarified your audience, and articulated the value of your ideas and approach for helping those you serve. So, it only makes sense that the work you’ve already put in can be leveraged beyond the pages of the book itself. But is a book the only way to approach this? In this episode of The Entrepreneur to Author Podcast, your host and author Scott MacMillan talks with CEO of c+p digital and fellow...
2022-01-1829 min
Entrepreneur to AuthorE2A 020: The ‘Magic Key’ to Standing Out in a Crowded MarketHe’s a fitness trainer. A good one. But when the COVID-19 pandemic hit, he realized he needed to do something different from all the other trainers who were competing for attention and business. He needed a difference maker... an edge. In this episode of The Entrepreneur to Author Podcast, your host and author Scott MacMillan talks with fellow author, health and fitness trainer, and founder of the Personal Revolution Method™ Jay Quarmby about how authorship not only helped him weather the pandemic storm, but also how his new book became his ‘magic key’, opening doors he never thought p...
2021-12-2132 minEntrepreneur to AuthorE2A 019: Getting Your Book Written in 2022 with Kelly IrvingSome suggest great ideas are like shooting stars, gone in a flash. That is unless you write them down. But then what, how does that good idea come to life?In this episode of The Entrepreneur to Author Podcast, your host and bestselling author Scott MacMillan speaks with award-winning book coach Kelly Irving. Together they deliver tips, tools, and insight that will help you buckle down and get that manuscript written and published in 2022.GUEST BIOKELLY IRVING helps change-makers author work that matters and makes an impact. As a bestselling-book coach, editor, and creator of The E...
2021-11-3051 min