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Scott A. MacMillan
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Entrepreneur to Author
Unpacking The Briefcase Effect: Vinisha Rathod’s Guide to Authentic Personal Branding
In this episode of The Entrepreneur to Author Podcast, Scott MacMillan interviews Vinisha Rathod, founder of P3 Studio and author of The Briefcase Effect. Vinisha shares how her writing journey mirrored her personal branding sessions—starting with deep self-reflection and inviting her community to participate in decisions like the book’s title and cover. She discusses the challenges of writing, from multiple rounds of editing to letting go of ego, all to ensure the book would be practical and empowering for readers. Building in public kept her accountable and made the process collaborative and reader-focused.With acti...
2025-07-15
33 min
Entrepreneur to Author
E2A 097: Collaborative Authorship: Writing with Multiple Contributors with Hanna Boëthius and Dr. Verena Voelter
In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan interviews Hanna Boëthius and Dr. Verena Voelter about their experience co-authoring The Next Tango, a book that stands out for its truly collaborative approach. Rather than writing alone, Hanna and Verena teamed up as a patient advocate and physician, then extended the project by inviting additional contributors to holistically represent all five stakeholder groups in healthcare (patients, providers, pharma, payers, and policymakers. This diverse team brought together a comprehensive range of voices, resulting in a richer, more nuanced exploration of patient-centric, value-based healthcare.
2025-07-01
24 min
Entrepreneur to Author
The Secrets of Success: Turning Decades of Experience into a Powerful Book with Frank Spencer
In this episode of Entrepreneur to Author, host Scott MacMillan speaks with Reverend Dr. Frank C. Spencer, president of the Board of Pensions of the Presbyterian Church and author of The Secrets of Success: How to Build a Great Career and Live a Happy Life.Frank shares how his career—from real estate and nonprofit leadership to ordained ministry—inspired the stories and insights in his book. Drawing on years of sermon writing and mentoring, he found the process of translating life lessons into book form both natural and fulfilling, completing the manuscript in just a few months.
2025-06-17
20 min
Entrepreneur to Author
E2A 095: Adapting and Publishing Your IP for Different Audiences with Dr. Laura Jana
In this episode of The Entrepreneur to Author Podcast, host Scott MacMillan talks with Dr. Laura Jana—pediatrician, social entrepreneur, and author—about her new book, QI Skills for the Early Childhood Classroom. Dr. Jana shares her path from pediatrics to education and health tech, and how her passion for communication led to a prolific writing career. She introduces QI Skills—key human abilities for thriving in an AI-driven world—and discusses their practical use in early education.Beyond the classroom, Dr. Jana shows how QI Skills apply to business, leadership, and innovation. She shares insights on writi...
2025-06-03
25 min
Entrepreneur to Author
E2A 094 Bridging the Gap: Transforming Technical Concepts into Practical Insights with Jonas Van Riel
In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan is joined by Jonas Van Riel, author of Leading with Capabilities. Jonas shares how his passion for capability-based management (CBM) led him from a career in IT and enterprise architecture to writing a book that translates complex strategic concepts into accessible, practical guidance.Jonas reflects on the writing and publishing process, including how he structured his ideas, collaborated with editors, and navigated the challenges of turning academic research into a clear, engaging narrative. He also discusses the creative decisions behind incorporating visuals like c...
2025-05-06
27 min
Entrepreneur to Author
E2A 093: Bringing Books to Life with StoryStyle™ Audio Learning, Featuring Russell Cullingworth
In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan speaks with Russell Cullingworth, the founder and CEO of ProDio Audio Learning, Inc.—the world’s first formal mobile audio learning company. Russ shares his journey from a finance career into emotional intelligence training, and how his frustration with traditional e-learning led him to pioneer StoryStyle™ audio learning—an immersive, story-driven approach that boosts engagement and knowledge retention.Together, they explore Russ’s latest innovation: Book to Reality, a unique audio companion experience designed to bring nonfiction books to life through dramatized, real-world...
2025-04-15
23 min
Entrepreneur to Author
E2A 92: Unlocking Business Potential Through Advisory Boards with Anthony Moss
In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan talks with Anthony Moss, director of Lead Your Industry and author of The CEO Game Changer. Anthony shares his journey from New York to Australia and discusses the challenges and rewards of writing a book which aims to simplify advisory boards and provide a practical roadmap for CEOs. Anthony's insights offer valuable lessons for entrepreneurs and authors, highlighting the power of structured advice and the fulfillment of completing a book.SHOW LINKS
2025-04-01
18 min
Entrepreneur to Author
E2A 091: Career Transitions and Discovering Your Purpose with Myriem Slater
In this episode of The Entrepreneur to Author Podcast, Scott MacMillan sits down with Myriem Slater—career coach, purposeful entrepreneur, and founder of Purposeek Coaching. Myriem shares her transformative career journey, transitioning from a successful finance director to an inspiring coach and author. She discusses her structured approach to career transitions, drawing insights from her book, Career Changes Chaos, Unless You Find Your Purple Purpose. Myriem explains how her early passion for writing made the book-writing process more fulfilling and how her problem-solving skills from finance shaped her structured writing style. Additionally, she shares her experiences wor...
2025-03-18
24 min
Entrepreneur to Author
E2A 90: From Stuck to Scale: How to Turn Ideas into Breakthrough Businesses with Andrea Kates
In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan is joined by Andrea Kates, author of From Stuck to Scale and former Silicon Valley Tech CEO. Andrea is passionate about ensuring great ideas don’t die on the vine. She shares her expertise in helping corporate leaders, entrepreneurs, and scale-ups harness the tools needed to successfully transform innovative ideas into scalable, breakthrough businesses.GUEST BIO Andrea Kates focuses on taking business from stuck to scale, by addressing critical questions: Why don’t the best ideas become the b...
2025-03-04
29 min
Entrepreneur to Author
E2A 089: Beyond the Book: 5 Ways to Monetize Your Book
Writing a book is just the beginning—real impact and income come from what you do beyond the book. In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan breaks down why some authors thrive while others struggle to gain traction. Discover how successful thought leaders turn their books into powerful business assets and leverage them for high-ticket opportunities, premium speaking engagements, and scalable revenue streams. Scott walks through five proven business models that can transform your book into a thriving business. Whether you're an aspiring author or have already published, this episode pr...
2025-02-04
08 min
Entrepreneur to Author
E2A 088: The Art of Audiobook Production with Keenan Wardrope from SquareSound Studios
In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan speaks with Keenan Wardrope. Keenan is the Audiobook Director and Head of Production at SquareSound Studios Australia. SquareSound specializes in producing high quality audiobooks and podcasts.Keenan takes us behind the scenes of audiobook production, explaining his role and offering expert advice on adapting written works into audio, choosing between self-narration or hiring a narrator, and much more. SHOW LINKS: squaresound.com.au GUEST BIO Keenan is an award-winning Audi...
2025-01-21
29 min
Entrepreneur to Author
E2A 087 Worthy and Wealthy: Writing a Book That Aligns with Your Mission and Business with Emma Lagerlow
In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan sits down with wealth and mindset coach Emma Lagerlow, author of Worthy and Wealthy: Discovering Abundance and Fulfillment Beyond Money. Emma shares her journey from a 25-year career in banking and finance to becoming a coach and published author. She discusses her inspiration, her love of writing, and how life transitions inspired her to help women rediscover their identities and achieve abundance. Emma discussed her coaching philosophy, her experience with the Expert Author Community, and how she balances content creation with mo...
2025-01-07
18 min
Entrepreneur to Author
E2A 086 Becoming a Top Producer, In Real Estate and Authorship with Chris Chopite
In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan speaks with Chris Chopite, Chris is a real estate sales and marketing coach, trainer and consultant, founder of Inspired Co. and the bestselling author of Real Top Producer: Become a Top 1% Earner in Any Real Estate Market. Chris shares his remarkable journey, from his early days as a young immigrant in Canada to his rise as a top-producing real estate agent and now as a sought-after coach and author. He reflects on how he turned his passion for helping others into a thriving b...
2024-12-17
33 min
Entrepreneur to Author
E2A 085: Writing a Book Using Generative AI...Ethically and Authentically with Ronsley Vaz
In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan interviews Ronsley Vaz, author of Amplify AI: Integrating Intelligence, Preserving Humanity, about his unique approach to writing and publishing. Ronsley explains how AI tools can support the creative process by organizing content, managing projects, and refining messaging, without replacing the author’s voice. He emphasizes using AI as a collaborator to clarify ideas and streamline tasks, reducing time on complex projects. However, he warns against superficial AI outputs, stressing that meaningful books require thoughtful refinement and focused content.Ronsley also addresses the ethics of...
2024-12-03
27 min
Entrepreneur to Author
E2A 084: Turning Personal Stories into Public Impact: Lessons in Writing and Publishing with Dr Jackie King
In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan interviews Dr. Jackie King, author of The Ultimate Other. Jackie shares her writing journey, which began as a cathartic process of journaling about her personal experiences, including divorce, motherhood, and professional growth. She explains how she transformed hundreds of thousands of raw, emotional words into a cohesive narrative by incorporating design thinking—a methodology she uses in her professional work. With the help of honest feedback and a structured framework, Jackie refined her manuscript to deliver meaningful lessons to her readers, striking a balance between pe...
2024-11-19
19 min
Entrepreneur to Author
E2A 083: Writing Your Truth: Tatjana Genys on Crafting an Authentic Memoir
In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan interviews with Tatjana Genys about her experience writing her latest book, From People Pleaser to Boundary Badass. Tatjana shares the challenges and triumphs of writing such a personal memoir, and how this book differs from her previous works, including I See You and Find Your Centre.Tatjana takes listeners through her journey from conceptualizing the book to the emotional and psychological demands of turning her personal struggles with boundary-setting into a deeply honest narrative. She explains how the writing process became an integral part of her o...
2024-11-05
17 min
Entrepreneur to Author
E2A 082: Writing, Rewriting and Releasing a Memoir: Elena Gosse on the Unexpected Evolution of Her Manuscript
In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan speaks with Elena Gosse, CEO of AIS Water and author of Leadership Sh!t Show. Elena shares insights into her leadership journey, describing her company’s innovative chlorine generation technology, which not only ensures water sustainability but also improves the health and safety of swimmers.Elena presents her book, Leadership Sh!t Show, a candid reflection on leadership challenges and personal growth. She discusses how leaders often find themselves in a continuous cycle of learning and growth, likening it to a “leadership spiral.”
2024-10-22
36 min
Entrepreneur to Author
E2A 081: Adapting book manuscripts for audio (a rebroadcast of The Audiobook Podcast)
In this special episode of The Entrepreneur to Author Podcast, your host Scott MacMillan shares his guest appearance on "The Audiobook Podcast" with host Justine Sloan-Lees. The episode covers in-depth insights into audiobook production at Grammar Factory, highlighting how they approach audiobooks differently compared to other publishers.You’ll also learn about Grammar Factory’s book editing processes, audio book narration options, audiobook trends and some challenges of choosing to create an audiobook version of your book.EPISODE LINKS: SquareSound: https://squaresound.com.au/
2024-09-24
24 min
Entrepreneur to Author
E2A 080: Publishing Paths and Leadership Lessons: Tom Gardner’s Take on DIY vs Full-Service Publishing
In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan is joined by Tom Gardner, a former McKinsey & Company startup COO, strategic advisor, and now the founder of The Management Distillery. Tom shares his journey from consulting to building startups, growing management teams, and his latest venture—The Management Distillery, a development accelerator focused on helping senior managers transition into executive roles.Tom is also the author of the Amazon International bestselling book From Manager to Executive: Take Your Career to the Next Level. He discusses the inspiration behind the book, the process of translating hi...
2024-09-10
16 min
Entrepreneur to Author
E2A 079: Building Strong Client Relationships Through Everyday Conversations with Deb Feder
In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan interviews Deb Feder, a business growth coach and strategist with a background as an attorney. Deb, the author of After Hello and Tell Me More, specializes in helping lawyers and leaders build successful careers through strong client relationships. She discusses the significance of showing up as an expert by asking the right questions and offers practical advice on how to navigate business development conversations effectively, particularly for those who may find such interactions challenging.Deb also reflects on her journey as an author, comparing her...
2024-08-27
18 min
Entrepreneur to Author
E2A 078: The Consumer-Driven Transformation of Commercial Real Estate with Joe Brady
In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan speaks with Joe Brady, partner at LRG Investors, former CEO Americas for The Instant Group, and author of Workshop: The Consumer-Driven Transformation of Commercial Real Estate.Joe shares his insights on the evolving landscape of commercial real estate, driven by consumer-centric trends, and the lessons he’s learned from his extensive career in the industry. They also discuss the challenges and rewards of writing a book, along with Joe's unique approach to balancing his professional responsibilities with his passion for shaping healthy communities.GUES...
2024-08-13
24 min
Entrepreneur to Author
E2A 077: Accelerating Leadership with Jeri Childers
In this episode of The Entrepreneur to Author Podcast, Scott speaks with Jeri Childers, founder of Accelerate You, a coaching, leadership, and business development company.Jeri's expertise lies in supporting leaders, entrepreneurs, and innovators to create personalized roadmaps for their lives, careers, and businesses. Her latest book, Accelerate You: The Power Pivots, Mindsets, and Steps to Power Up Your Leadership, provides invaluable insights and strategies for those looking to enhance their leadership and innovation capabilities.During the conversation, Jeri shares her extensive experience working with leaders who launch new products and researchers...
2024-07-09
15 min
Entrepreneur to Author
E2A 076 Human Connection in the Digital Age: Leaving Instagram and Creating Community with Mark Groves
In this episode of The Entrepreneur to Author Podcast, Scott is joined by Mark Groves, a human connection specialist and the founder of Create the Love, and the co-author of "Liberated Love: Release Codependent Patterns and Create the Love You Desire".Mark discusses co-authoring a book with his wife, Kylie McBeath, emphasizing the challenges and rewards of merging their unique voices and experiences into a cohesive narrative.Mark also shares the profound impact of human connection on our lives, contrasting it with the often-superficial connections facilitated by technology and social media, and opens up...
2024-06-25
29 min
Entrepreneur to Author
E2A 075: Knowing Your Why for Writing and Learning from Leaders with Dr. Monica McGrath
In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan speaks with Dr. Monica McGrath, author of "Learning from Business Leaders: A Coaching Memoir". She shares her journey of transitioning from a family business to earning her PhD and her subsequent career in leadership development at the Wharton School at the University of Pennsylvania. Her approach, blending personal reflection and evidence-based management theory, has guided countless leaders in navigating their professional paths.GUEST BIO A former vice dean and adjunct professor, consultant, and executive coach with over thirty years' experience working...
2024-06-11
21 min
Entrepreneur to Author
E2A 074: Nail Your Virtual Book Launch with Bonita Nuttall
In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan speaks with Bonita Nuttall, a seasoned MC, keynote speaker, and virtual book launch specialist. Bonita shares insights into the role of book launches, emphasizing the three P's: Product, Positioning, and Possibilities. She discusses the advantages of virtual book launches, such as broader reach and increased engagement, and offers practical tips for planning successful events. Bonita's expertise shines through as she emphasizes the importance of creating a unique and impactful experience tailored to authors' goals and target audiences.GUEST BIO B...
2024-05-14
26 min
Entrepreneur to Author
E2A 073: The Power of Short-Form Video for Building Your Personal Brand with Sven Gold
In this episode of The Entrepreneur to Author Podcast, Scott speaks with Sven Gold. Sven a television and digital media host, moderator, entertainer and content creator based out of Munich, Germany. He also helps people build their public profile and personal brand through short-form video content. Scott and Sven discuss the importance of personal branding, the differences between and compatibilities of short-form and long-form content and how to efficiently and effectively approach creation and distribution of engaging video through social media. GUEST BIOSven Gold is a model, TV p...
2024-04-30
24 min
Entrepreneur to Author
E2A 072: Multi-Title Author by 16: Claudia and Sonia Marta Talk Manuscripts, Book Marketing and More
In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan welcomes Claudia Marta and Sonia Marta, a mother-daughter team excelling in marketing and authorship, respectively. Claudia brings decades of marketing expertise, while Sonia, at just 16, is an accomplished author with multiple books to her credit. They delve into Sonia's journey as a writer, from her childhood love for literature to her award-winning book "The Rapping Astronaut." Claudia shares insights into their collaborative publishing experience and the successful marketing strategies employed for the 2022 Grammar Factory title "From Source to Sold."The discussion highlights the...
2024-04-16
23 min
Entrepreneur to Author
E2A 071: Chantal Landreville with a guide to finding love for entrepreneurs
In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan speaks with Chantal Landreville, a certified love and relationship coach and author of the upcoming book "Raise Your Love Signal." With over two decades of experience in personal growth, Chantal shares her journey from the wine business to coaching, emphasizing her passion for human connection and her mission to guide individuals towards authentic and lasting love.Scott and Chantal talk about her writing process, the importance of structure and discipline and the significance of finding the right publishing partner. Chantal also...
2024-02-13
21 min
Entrepreneur to Author
E2A 070: How to get your book into stores and libraries
In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan explores the potential benefits and pitfalls of traditional channels like bookstores and libraries.While print-on-demand offers a game-changing solution for authors, Scott shares the nuanced dynamics of traditional channels such as bookstores and libraries. It delves into critical considerations such as book availability, the imperative for authors to raise awareness about their works, and the significance of direct outreach to these outlets. The podcast underscores that although bookstores and libraries may not be the primary focus for independent authors, they can still play...
2024-01-30
17 min
Entrepreneur to Author
E2A 069: Taming Wicked Problems with Professor Clive Smallman
In this episode of Entrepreneur to Author podcast, your host Scott MacMillan interviews Professor Clive Smallman, founder of Design for Growth, and author of Sorted: Taming Wicked Problems with Smart Leadership Thinking. The conversation delves into wicked problems, which can range from arresting climate change to spurring business growth to the increasing challenge of workplace disengagement. In addition, Clive shares insights into his writing process, highlighting the book's role as a versatile business tool. GUEST BIODR CLIVE SMALLMAN has more than 30 years’ experience in research, educating and me...
2024-01-16
24 min
Entrepreneur to Author
E2A 068: Orchestrating (and Writing) Team Harmony with Ilona Vass
In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan speaks with Ilona Vass, founder of ilonavass.com, an expert in interpersonal communications, for leadership, within teams, and author of Team Harmony: Striking the Right Chord - A Guide for Leading People in the Modern Workplace.Ilona shares her expertise in interpersonal communications for leadership within teams, discusses her background and inspiration, the writing and publishing process, and the business goals for her book. She also provides advice for aspiring authors and tips for orchestrating an effective team.SHOW LINKS:
2024-01-02
18 min
Entrepreneur to Author
E2A 067: Getting Your Ideas Out of Your Head with Kath Walters
In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan speaks with Kath Walters, a professional business writer, founder of the Brain to Book in 90 Days program and twice published author.Since every good book begins with an idea, Kath also provides tips on developing an idea by sharing her approach to guiding authors from idea to manuscript. GUEST BIOAs a professional business writer, Kath Walters has written something like 1.3 million words over the past 25 years. As a business journalist, her writing reached 40,000...
2023-12-12
23 min
Entrepreneur to Author
E2A 066: What is a hook? And how do you use one in your writing?
In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan explores importance of using the right hook in nonfiction writing. A hook serves as the entry ticket to your content, grabbing the audience's attention and setting the tone for your writing.Scott discusses when and where to use hooks, covering various content formats such as books, articles, speeches, marketing, and more. He also explores different types of hooks, the specific purpose each serves, as well as the instances where a hook might not be necessary.CONNECT WITH SCOTT...
2023-11-28
12 min
Entrepreneur to Author
E2A 065: Play to your strengths, an interview with Charlotte Blair
In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan speaks with Charlotte Blair, the Founding Partner of The Strength Partners, an International Coaching Federation Professional Certified Coach, and one of Australia's most experienced CliftonStrengths accredited coaches.Through personal anecdotes and professional insights, Charlotte engages in a conversation about finding more joy and purpose in work and her transition from corporate to entrepreneurship. She also discusses the motivations behind writing her book Career Unstuck: How to Play to Your Strengths to Find Freedom and Purpose in Your Work Again.GUEST...
2023-11-14
22 min
Entrepreneur to Author
E2A 064: Why Developing Frameworks Can Be a Secret Weapon for Nonfiction Authors
In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan discusses an important sub-set of intellectual property and thought leadership: Frameworks. The best and most successful thought leaders wield frameworks deftly to simplify complex ideas or processes, and…importantly…to put their stamp on their ideas to make them ownable, attributable, memorable IP that readers associate with them and them alone.EPISODE LINKSwww.entrepreneurtoauthor.com/resourcesCONNECT WITH SCOTTentrepreneurtoauthor.comgrammarfactory.comscott@grammarfactory.comScott on LinkedIn (@scottmacmillan): linkedin.com/in/scottmacmillan/Scot...
2023-10-31
13 min
Entrepreneur to Author
E2A 63: Leaving a Legacy with a Book – Sandeep Chennakeshu Talks Business and His New Book “Your Company is Your Castle”
In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan sits down with Sandeep Chennakeshu, technologist, business builder, and author of "Your Company is Your Castle: Proven Methods for Building a Resilient Business." In this interview, Sandeep shares his remarkable journey from India to North America, highlighting his extensive career in transforming multinational businesses. "Your Company is Your Castle" serves as a guide for first-time business leaders and entrepreneurs, offering a comprehensive framework based on Sandeep's experiences, with a goal to share Sandeep’s vast knowledge and make connections that help others navigate the complex world of bu...
2023-10-17
25 min
Entrepreneur to Author
Eps 062: Creating A Book Pitch
Having a pitch document crystallizes your vision and prepares you to articulate your book's value to other stakeholders in your author journey. In today's digital age, word of mouth and personal connections are invaluable, and your pitch equips you to leverage those.In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan discusses what elements to include in your pitch, why each component matters, and how this exercise will provide clarity not just for you, but for everyone you interact with on your path from entrepreneur to author.CONNECT WITH SCOTT...
2023-10-03
12 min
Entrepreneur to Author
E2A 061: How to Write a Compelling Thought-Leadership Book
The thought leadership book may just be the holy grail of nonfiction authorship. But for many it can be a struggle to turn knowledge and expertise into thought leadership that is truly novel and inspiring.In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan shares how can you carve out a space amidst the myriad of voices in today's world of information ubiquity to be remembered and to create a book that helps your business grow. CONNECT WITH SCOTThttps://entrepreneurtoauthor.comhttps://grammarfactory.com...
2023-08-15
16 min
Entrepreneur to Author
E2A 060: Chasing Personal Bests and Helping You Achieve Yours with Ania Z.
As entrepreneurs, it’s easy to want to do it all, however as your business grows, delegating some of the work is just what you might need to get everything done and scale to where you want to be.In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan speaks with Ania Ziemirska (commonly known as Ania Z.), an athlete, musician and multidisciplinary entrepreneur who splits her time between being a Virtual Executive Assistant and empowering women to reach their fitness goals. We dive into the importance of a VA and the importance of getting ou...
2023-08-01
21 min
Entrepreneur to Author
E2A 059: The Importance of Back Cover Content
After your cover and title, the back cover content (or online description) is almost always the very next thing your reader will experience as they traverse what we call the Book Consideration Funnel (or BCF) en route to buying and ultimately reading your book.In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan shares what needs to go into this all important content and gives you some tips about how to craft it. CONNECT WITH SCOTThttps://entrepreneurtoauthor.comhttps://grammarfactory.comscott@grammarfactory...
2023-07-18
11 min
Entrepreneur to Author
E2A 058: Creating brainy athletes, leaders and teams with Gaz Mills
Athletes put a lot of work into physically training for an event. Leaders put a lot of thought and experience into making sure their organization is successful. However, it's easy to forget that everything is connected and that a tired brain will negatively impact performance.In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan speaks with Gaz Mills, an endurance athlete, brain coach and author of The Brainy Athlete about how we can take care of our brain to perform better in sports and in the boardroom.EPISODE LINKS
2023-07-04
27 min
Entrepreneur to Author
E2A 057: Trusting Your Intuition In Business With Laetitia Andrac
Episode Show notesSubscriptGuest nameEmail or website addressAny other links to provideWhen running a business, we often reach out to trusted colleagues, mentors and even friends for advice. However, there is something to be said about looking inward rather than outward. Often our gut feelings, or intuition, can give us more answers if we really take the time to listen and trust. In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan speaks with Laetitia Andrac, the Founder and CEO of Essential Shift Consulting, intuitive and business strategy mentor, host of the Essential Shift Podcast...
2023-06-20
25 min
Entrepreneur to Author
E2A 056: How Long Should a Nonfiction Book Be?
If you were to Google how long a non-fiction book should be, you’d get an array of conflicting answers. Why? Because – it depends.In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan breaks down book length, from number of chapters and parts, to chapter length and overall word count. CONNECT WITH SCOTTentrepreneurtoauthor.comgrammarfactory.comscott@grammarfactory.comLinkedIn (@scottmacmillan): linkedin.com/in/scottmacmillanInstagram (@scottamacmillan) instagram.com/scottamacmillan Twitter (@scottamacmillan): twitter.com/scottamacmillan/Medium (@scot...
2023-06-06
10 min
Entrepreneur to Author
E2A 055: Writing a Book While Running a Business
Writing a book is an incredible feat and doing it while running a business is a whole different ballgame. As an entrepreneur, your time is already limited, and the demands of your business can often take over your life. But writing a book can be a game-changing move that can bring you immense personal and professional benefits.In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan discusses the challenges and rewards of writing a book while running a company, and share tips and strategies to help you get started.CONNECT WITH SCOTT
2023-05-23
07 min
Entrepreneur to Author
E2A 054: Replacing Your Salary with Real Estate with Donny Mangos
As entrepreneurs, it’s tempting to invest all profits back into our business. But that’s a risky proposition. When it comes to investing, diversification is your friend. And if you’ve ever wondered about investing in real estate, this week’s podcast guest has something to share.In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan speaks with Donny Mangos, investor, Realtor and author of Replace Your Salary with Real Estate about writing his book as well as building wealth through real estate.EPISODE LINKSreplaceyoursalary.scoreapp.comrep...
2023-05-09
26 min
Entrepreneur to Author
E2A 053: The Importance of Editing with Carolyn Jackson & Olivia Joerges
Passion and expertise help you write a book, however, when it comes to the final product, you need some fresh (and expert) eyes on your work. Enter the professional editor.In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan speaks with two of Grammar Factory editors, Carolyn Jackson and Olivia Joerges, about their journey, work and what to expect from a book editor.EPISODE LINKSOlivia’s Website: oliviajoerges.caGUEST BIOSCarolyn is the managing editor at Grammar Factory. As...
2023-04-25
34 min
Entrepreneur to Author
E2A 052 Scaling Your Business with Chris Green
If you’ve chosen the entrepreneurial path, you know that scaling your business can be a chaotic and overwhelming experience.In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan speaks with Chris Green, an entrepreneurial strategist, mentor, facilitator, and author of Business by Design: Take Your Business from Chaos and Overwhelm to Scalable and Rewarding about the unique challenges of family businesses and the keys to scaling sustainably.EPISODE LINKS Website: https://chrisgreen.auGUEST BIO Chris Green is an entrepreneurial strategist, author, mentor and facilitator, an...
2023-04-11
19 min
Entrepreneur to Author
E2A 051: Book Cover Design and Why It’s Key to Getting Your Book Read with Julia Kuris
As often as we say, never judge a book by its cover, it remains true that cover design can make a difference in whether someone picks up one book over another.In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan speaks with Julia Kuris, a Sydney-based book cover designer who works with both fiction and non-fiction authors to bring their books to life with beautiful covers that sell.EPISODE LINKSWebsite: designerbility.com.au/book-coversGUEST BIOJulia Kuris is the founder...
2023-03-28
18 min
Entrepreneur to Author
E2A 050: Take My Money! Crowdfunding Your Book with Lisa Ferland
Publishing and distributing a book can be quite expensive, but that doesn’t necessarily mean you have to foot the bill yourself. In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan speaks with creative crowdfunding expert Lisa Ferland about crowdfunding your book and how authors can think beyond their books to offer unique and engaging rewards that their readers will love. EPISODE LINKSFree Mini-Course on How to Crowdfund Your Book and additional videos: https://lisaferland.com/crowdfunding-lessons-101/ GUEST BIO Lisa Ferland has a...
2023-03-14
15 min
Entrepreneur to Author
E2A 049: Becoming a Key Person of Influence with Mike Reid
Every entrepreneur dreams of being a person of influence – THE go to person in their field. Our guest today has created a formula to help you do just that.In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan speaks with Mike Reid, co-founder and CEO for the Americas of Dent Global, co-author of the Canadian edition of Key Person of Influence: The Five-Step Method to Become One of the Most Highly Valued and Highly Paid People in Your Industry and host of the Dichotomy Podcast. They dive into his philosophy about how any entrepreneur ca...
2023-02-28
37 min
Entrepreneur to Author
E2A 048: How to Connect with Your Soul-Mate Clients Online with Shani Taylor
Online conversations with prospective clients all too often feels salesy…or worse, cringy. Even when we have the best of intentions, connecting to your soul-mate clients online is an art that requires the same care it does offline…maybe more! In this Valentine’s Day-inspired episode of The Entrepreneur to Author Podcast, your host Scott MacMillan speaks with Shani Taylor, Business Coach & Mindset Mentor and Author of From Ignored to Adored about how to connect with your dreamy, heart-pounding, soul-mate clients online…without being salesy. EPISODE LINKS Connect with Shani: linktr.ee/shanitaylor1
2023-02-13
25 min
Entrepreneur to Author
E2A 047: Scaling Your Business Through Systems with SYSTEMology Founder and Author David Jenyns
Trying to run a business without effective systems and structure is a disaster waiting to happen. Having a plan, procedures and team accountabilities helps projects and businesses operate smoothly. In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan speaks with David Jenyns, author and founder of SYSTEMology and SystemHUB about how you can set up systems to help scale your business. EPISODE LINKS SYSTEMology: systemology.com SystemHUB: systemhub.com GUEST BIO In 2016, David successfully systemised himself out of his...
2023-01-31
24 min
Entrepreneur to Author
E2A 046: Can You Use OpenAI's ChatGPT to Write Your Nonfiction Book Manuscript? And SHOULD You?
Computers and apps have been making our lives easier for decades, and while I don’t think we can fear a threat of a robot takeover, it is clear that AI apps are on the rise. But where do we draw the line when creating original work? When is our creativity and originality threatened and can an AI really create a work that is truly our own?In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan explores the capabilities and limitations of using AI tools like ChatGPT to write your nonfiction book manuscript and di...
2023-01-17
19 min
Entrepreneur to Author
E2A 045: Reaching an Audience with a Book and Public Speaking with Will Greenblatt
Many entrepreneurs dream of taking the stage, sharing their message with audiences as a public speaker. And a book not only acts as a brilliant companion to this strategy for back of the room book sales, but also acts as a foot in the door to unlock such speaking opportunities that might not otherwise be available.In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan speaks with Will Greenblatt, co-founder of OutLoud Speakers School and author of Transform Your Speaking Skills: How to Gain Confidence, Captivate Audiences and Advance Your Career about his entrepreneur...
2023-01-03
27 min
Entrepreneur to Author
E2A 044: Ghostwriters, Book Coaches, or Good Old-Fashioned Book Editors – What’s the Best Way to Get Your Book Written?
Few entrepreneurs operating in the knowledge-based economy doubt the fact that becoming a published author could be a game changer for their business, however most will never actually publish a book. The task can be overwhelming, especially on your own. Thankfully, there are people who can help from getting you started all the way through to publication and distribution. In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan dives into the support systems available for authors – from ghostwriters to book coaches and editors – so you get closer to publishing your book.
2022-12-13
16 min
Entrepreneur to Author
E2A 043: Build a Million-Dollar Micro Business with Tina Tower – Turn Your Book into a Digital Online Course
There are many paths to entrepreneurship. While that path looks different for everyone, the ‘right path’ is typically at the intersection between what the market needs, what we are passionate about, and what we’re good at – our expertise. Writing a book is one way to share our expertise with the world, but it’s not the only way. In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan speaks with Tina Tower, entrepreneur, best-selling author and founder of Her Empire Builder about building authority and growing a million-dollar micro business by packaging your exper...
2022-11-29
29 min
Entrepreneur to Author
E2A 042 Physical book distribution in a digital world with Brenda James
There is something special about holding a physical book. With the advancement of the internet and technology, an author can get their book into the hands of a reader millions of miles away by having it available online.Today’s guest chose to add a throwback traditional method by working with a local distributor to deliver her books into brick and mortar shops.In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan speaks with Brenda James, founder of Leadership Reboot, about her deep love of writing, her book Believe, and the pros and challenges of...
2022-11-15
13 min
Entrepreneur to Author
E2A 041: Charting the Path to Your Published Book with Jesse Krieger
Too often, what stops an otherwise confident entrepreneur from even penning, let alone publishing, their expertise-based, nonfiction book, is the momentous task of decoding and understanding the mysterious world of publishing. While, in many ways, publishing has become more accessible, new publishing options have confused what used to be a clear, if gate-kept, path to publication.In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan speaks with Jesse Krieger, best-selling author, publisher and publishing consultant about the many paths to publication.EPISODE LINKSJesse’s Book:Lifestyle Entrepreneur: Live Your Dreams, Ignite Your Pa...
2022-11-01
26 min
Entrepreneur to Author
E2A 040: Big Bad Book Blocker – the three main obstacles holding you back from authorship...and how to beat them
So many entrepreneurs say they’d like to write a book. It’s now easier to publish one than ever before, and yet very few actually take the steps to do it. But why? In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan covers off the 3 big obstacles that prevent entrepreneurs fromwriting that book that they keep meaning to write...and how to overcome them. EPISODE LINKS Anatomy of a Nonfiction Book: https://entrepreneurtoauthor.com/nonfiction-book-outline/ Podcast resources: https://entrepreneurtoauthor.com/resources/ CONNECT WITH SCOTT https://entrepreneurtoauthor.com https://grammarfac...
2022-10-18
12 min
Entrepreneur to Author
E2A 039 : Data Science and Sustainability – Writing on Complex Topics with Alessia Falsarone
Data science and ESG metrics. They’re vital concepts for generating lasting enterprise value and must be integrated into organizational strategy. But how to communicate these complex topics in a way that is practical and actionable for business leaders?In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan speaks with Alessia Falsarone, a sustainable finance expert and award winning author of The Impact Challenge: Reframing Sustainability for Business about how her book is enabling corporate sustainability efforts and further establishing her as a leading expert in the field.CONNECT WITH ALESSIA Website: https://the...
2022-10-04
22 min
Entrepreneur to Author
E2A 038: A Book Blueprint Teardown of Systemology by David Jenyns
One of the best ways to learn is to observe others who’ve gone before to understand how they approached the task that you’re about to undertake. The same goes for building a Book Blueprint.In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan does a Book Blueprint Teardown of Systemology by David Jenyns to help inform and inspire you to build a Book Blueprint for the book that’s going to change the trajectory ofyour business.EPISODE LINKSSystemology on Amazon: https://www.amazon.com/dp/0648871037/Systemology Book Blueprint Teardown 1-Pager: https://entrepreneurtoauthor.com/re...
2022-09-20
09 min
Entrepreneur to Author
E2A 037: Becoming a Leader of Leaders…and an Entrepreneur-Turned-Author with Ian Lees
As a leadership coach specializing in the transition to senior leadership and executive roles, Ian Lees knew he needed to find a way to position himself as distinct from other more general experts; it’s a unique transition that requires a different approach.In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan speaks with Ian about how he codified his unique expertise in his book Becoming a Leader of Leaders and made the jump from Entrepreneur to Author.EPISODE LINKSBuy the book Becoming A Leader of LeadersWork with Ian optimalfuture.co...
2022-09-07
28 min
Entrepreneur to Author
E2A 036: Aligning Your Book Design to Your Business Brand Using Brand Archetypes
Scott A. MacMillan Show Notes EP 036 Brand archetypes are a great way to align your book design with your overall personal and business brand. In this episode of The Entrepreneur to Author Podcast, Scott MacMillan offers a foundational primer on brand archetypes and how to identify which is the best fit for your business (and by extension, your book design). EPISODE LINKS https://entrepreneurtoauthor.com/resources/ CONNECT WITH SCOTT https://entrepreneurtoauthor.comhttps://grammarfactory.comscott@grammarfactory.com Scott on LinkedIn (@scottmacmillan): https://www.linkedin.com/in/scottmacmillan/ Scott on Instagram (@scottamacmillan): https://instagram.com/scottamacmillan/ Scott on Twitter (@scottamacmillan): ht...
2022-08-23
17 min
Entrepreneur to Author
E2A 035: The Acrobatics of Marketing Yourself – A journey from circus to business coach to author with Caelan Huntress
The world of digital marketing can often be a tricky web of endless platforms and algorithms. It can sometimes feel like a bit of a circus: overwhelming and a whole lot of hit and miss, if you don’t have a proper strategy… In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan speaks with Caelan Huntress, a former acrobat turned internationally-renowned virtual speaker, website designer, copywriter, and sales strategist, about his journey from entrepreneur to author and how it changed his marketing business. EPISODE LINKS Download a free chapter of the book https://marketingyourselfbook.com/freechapter Websit...
2022-08-09
21 min
Entrepreneur to Author
E2A 034: A Book Blueprint Teardown of Key Person of Influence by Daniel Priestley and Mike Reid
We can learn a great deal about writing by examining how others have structured their books. By being a student of those who’ve written popular, successful, or impactful books in your genre. In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan does a Book Blueprint Teardown of Key Person of Influence by Daniel Priestley and Mike Reid to help inform and inspire you to build a Book Blue for the book that’s going to change the trajectory of your business. EPISODE LINKS Key Person of Influence on Amazon: https://amazon.com/dp/1781333831/ Key Person of Inf...
2022-07-26
09 min
Entrepreneur to Author
E2A 033: A Value-Based Approach for Health Care and for Business with Dr. Verena Voelter
Health care is moving toward a value-based model where metrics and incentives focus on patient outcomes rather than simply delivery of services. There’s much that service-based business owners can learn from this approach. In this episode of The Entrepreneur to Author Podcast, Scott speaks with Dr. Verena Voelter, a passionate doctor and the Founder and CEO of 5P Health Care Solutions, a boutique health care consulting firm, and the author of It Takes 5 to Tango: From Competition to Cooperation in Health Care about HER journey from clinician…to executive…to entrepreneur…to author and about why a value-based approach is better...
2022-07-12
26 min
Entrepreneur to Author
E2A 032: A Book Blueprint Teardown of Work Less, Make More by James Schramko
One of the best ways to learn is to observe others who’ve gone before to understand how they approached the task that you’re about to undertake. The same goes for building a Book Blueprint.In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan does a Book Blueprint Teardown of Work Less, Make More by James Schramko to help inform and inspire you to build a Book Blueprint for the book that’s going to change the trajectory of your business.EPISODE LINKSWork Less, Make More on Amazon: https...
2022-06-28
13 min
Entrepreneur to Author
E2A 031: The Anatomy of a Nonfiction Book – to make sure you and your book look and act the part of a legit pro
Readers are a funny lot. They like novelty, but they’re comforted by familiarity. As an author, it’s important that you share new ideas, innovative perspectives, and effective solutions in your book – that’s what will satisfy your readers. But almost as important, you need to package all this “new” in a familiar box. Whether or not you’re a conformist by nature, there are certain norms that published books follow. Norms that communicate quality and professionalism to the market. A big part of this begins with the structure of your manuscript, which in turn impacts the structure of the content in...
2022-06-07
23 min
Entrepreneur to Author
From Podcast Host, YouTuber or Blogger to Author – How to Write Your Book From Existing Content (the Right Way)
Content repurposing… it’s the holy grail for any content producer: develop once, then re-use for a wide array of purposes.But does it work for writing a book? Can you repurpose your existing library of YouTube videos, podcast episodes or blog articles to get yourself across the manuscript finish line in record time?In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan shares the secret for podcast hosts, YouTubers, and bloggers to leverage the content they’ve already published and traverse the pat...
2022-05-24
11 min
Entrepreneur to Author
E2A 030: From Podcast Host, YouTuber or Blogger to Author – How to Write Your Book From Existing Content (the Right Way)
Content repurposing…it’s the holy grail for any content producer: develop once, then re-use for a wide array of purposes.But does it work for writing a book? Can you repurpose your existing library of YouTube videos, podcast episodes or blog articles to get yourself across the manuscript finish line in record time?In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan shares the secret for podcast hosts, YouTubers, and bloggers to leverage the content they’ve already published and traverse the path from entrepreneur to author.CONNECT WITH SCOTT:https://entrepreneurtoauthor.comhttps://grammarfactory.comscott@gramma...
2022-05-24
11 min
Entrepreneur to Author
E2A 029: Starting and Building an Online Business with Kelsey Reidl – and doing it with content creation at the core
Many 9-to-5’ers have a dream. A dream of quitting the rat-race…building their own empire…charting their own course. Is it a pipe dream? Of course not! In this episode ofThe Entrepreneur to Author Podcast, your host Scott MacMillan talks with creative marketer, business coach and passionate adventurer Kelsey Reidl about what you need to focus on out of the gate, and also about the role that books, podcasts, and all types of content play inbuilding your authority, whether your new to the game, or a long-time veteran. GUEST BIO: Kelsey Reidl With over 10 years of experience working in marketin...
2022-05-10
23 min
Entrepreneur to Author
E2A 028: Guerilla Marketing with David Hancock – Taking Book Promotion into Your Own Hands
Gone are the days of huge advances for extravagant book tours, private jets,billboards and TV spots and for most authors. Did they really ever exist?The truth of the matter is… book promotion and marketing falls largely on you,the author…regardless of whether you’re self-published, published traditionally,or through a hybrid or professional service publisher.Marketing your book is all about building, engaging, and activating an audienceof readers.In this episode of The Entrepreneur to Author Podcast, your host ScottMacMillan talks with Founder of Morgan James Publishing David Hancock aboutGuerilla Marketing for Writers while digging deep into inside...
2022-04-26
29 min
Entrepreneur to Author
E2A 027: Cutting Your Writing Time in Half (or More) – Co-Authoring Your Book with Brent Lowe
You can have all the tools, tips and strategies and even have a plan butfor some people, writing a book still just seems too daunting.What if I told you that you don’t have to do it alone? That the option ofco-authorship may just be the solution you’ve been looking for.In this episode of The Entrepreneur to Author Podcast, your host ScottMacMillan talks with Brent Lowe, Founder and Lead Coach at BASEAssociates and Co-Author of Lead Together: The bold, brave,intentional path to scaling your business about his journey through co-authorship.GUEST BIO: Brent LoweBrent is the Foun...
2022-04-12
22 min
Entrepreneur to Author
E2A 026: Double Your Impact with Dr Paige Williams - Why You May Not Want to Stop After Just One Book
Writing and publishing a book is something many business owners aspire to do, but few complete. Why? Well, we know that publishing a book can help build authority and tap into new potential clients. But what happens when you add a second book to the mix? A different title. A different topic. A different reader journey. And possibly…even a different ideal reader. Chaos? Or catapulting credibility?In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan talks with Dr. Paige Williams…researcher, author and trusted advisor to CEOs and senior leaders about her new book...
2022-03-29
26 min
Entrepreneur to Author
E2A 025: A Cabin in the Woods - Bunkie Life founder David Fraser on promotional contests, coffee table books and reeling in a 5-dragon deal
Most service-based business owners get the importance of building credibility and how a book can really help. But what if you sell a physical product? Should you even consider writing a book? He’s got physical product to manufacture, and he needs to then ship it, on a truck to his customers. In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan talks with David Fraser, founder of Bunkie Life, about publishing a book when your product is an actual building that is delivered on a flatbed truck and how he earned a spot on Dragon’s Den a...
2022-03-15
21 min
Entrepreneur to Author
E2A 024: Going the distance with Nick Muxlow – 3 ways to crossing the finish line with your manuscript from a 3x author and ultra marathon r
Writing a book and running a marathon have a lot in common. You need a plan. You need dedication, days of hard work, and the ability to adapt and adjust. And that far off point in the distance the keeps driving you to continue as you feel it getting closer and closer. Much like running, writing a book gets easier the more you do it, and completing either one also proves to yourself that you are in fact capable of much more than you previously thought.In this episode of The Entrepreneur to Author Podcast, your host Scott...
2022-03-01
43 min
Entrepreneur to Author
E2A 023: Authorship, Podcasting, and The 5 Love Languages with The Personality Coach Kate Mason
Relationships. They can make a good business great. But bad relationships make everything more difficult. Why do some relationships feel easy while others seem so incredibly hard?In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan talks with Grammar Factory author Kate Mason about her journey as personality expert to published author and podcast host, and about why understanding (and adapting to) differences in personality types is so important both in business and at home. GUEST BIO: Kate MasonThe Personality Coach and Author of Who is this Monster (or Treasure) in my H...
2022-02-15
47 min
Entrepreneur to Author
E2A 022: LinkedIn Lead Generation (Without Sleazy DMs)
Have you ever logged into LinkedIn and found sleazy sales messages in your inbox? Have you ever logged into LinkedIn and NOT found sleazy sales messages? As annoying as it can be to get those…it’s even more annoying to have to send them. If you shudder at the thought of receiving and sending cold DMs on LinkedIn, buckle up…this episode is for you. In this episode of The Entrepreneur to Author Podcast, your host and author Scott MacMillan talks with digital ad expert Mark Firth about using paid traffic on LinkedIn and other platforms to scale y...
2022-02-01
21 min
Entrepreneur to Author
E2A 021: Using Anchor Content to Superpower Your Content Creation Machine
A book…well-conceived and well-executed can serve as a master content asset that delivers results well beyond its initial publication. Done well, you’ll have nailed your message, clarified your audience, and articulated the value of your ideas and approach for helping those you serve. So, it only makes sense that the work you’ve already put in can be leveraged beyond the pages of the book itself. But is a book the only way to approach this? In this episode of The Entrepreneur to Author Podcast, your host and author Scott MacMillan talks with CEO of c+p digital and fellow...
2022-01-18
29 min
Entrepreneur to Author
E2A 020: The ‘Magic Key’ to Standing Out in a Crowded Market
He’s a fitness trainer. A good one. But when the COVID-19 pandemic hit, he realized he needed to do something different from all the other trainers who were competing for attention and business. He needed a difference maker... an edge. In this episode of The Entrepreneur to Author Podcast, your host and author Scott MacMillan talks with fellow author, health and fitness trainer, and founder of the Personal Revolution Method™ Jay Quarmby about how authorship not only helped him weather the pandemic storm, but also how his new book became his ‘magic key’, opening doors he never thought p...
2021-12-21
32 min
Entrepreneur to Author
E2A 019: Getting Your Book Written in 2022 with Kelly Irving
Some suggest great ideas are like shooting stars, gone in a flash. That is unless you write them down. But then what, how does that good idea come to life?In this episode of The Entrepreneur to Author Podcast, your host and bestselling author Scott MacMillan speaks with award-winning book coach Kelly Irving. Together they deliver tips, tools, and insight that will help you buckle down and get that manuscript written and published in 2022.GUEST BIOKELLY IRVING helps change-makers author work that matters and makes an impact. As a bestselling-book coach, editor, and creator of The E...
2021-11-30
51 min