Shows
Groundswell Origins PodcastScott A. Martin | Groundswell Book OriginsOriginally Aired on the Author Hour Podcast Scott A. Martin breakd down the main outline of the Book Groundswell: The Unseen Wave of Business Growth. Breaking down the Groundswell Growth Framework: Build | Give | Grow | Transform 🌊 Paddle into another episode of Outstanding Humans with Sustainable Ideas 🤙 🌺 The Groundswell Origins Podcast interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big busin...
2025-11-0833 min
Passing The Torch with Martin Foster#94 - Scott MacGregor - Everyday is a Special OccasionSend us a textScott MacGregor is the Publisher & Editor-In-Chief, Outlier Magazine, Founder, The Outlier Project, Founder & CEO, SomethingNew LLC, 4x Author of the “Standing O!” Series and Record 8x Winner of the American Business Award for Innovation.-Quick Episode Summary:In this episode, Scott MacGregor shares his journey as an entrepreneur and the founder of the Outlier Project, a community dedicated to making a positive impact. He discusses the importance of recognizing opportunities, building meaningful connections, and embracing the duality of life. Scott emphasizes that every...
2025-09-1742 min
Global Student VoicesS2 E10 Audio - Unpacking the TCK Experience with Scott Hayden— Wisdom for Parents, Students, and SchoolsIn this must-listen episode of the Global Student Voices podcast, host Scott R. Martin ("Coach Martin") is joined by Scott Hayden, Director of Curriculum at International Community School (ICS) in Bangkok. With nearly three decades of experience in Thailand, Hayden shares profound insights on the Third Culture Kid (TCK) experience—from understanding their unique concept of “home” to navigating life in international school settings.Listeners will walk away with:Practical strategies for parents: Learn how to nurture cultural and familial connections, prepare your TCKs for university transitions, and ensure they feel seen, supported, and not alone...
2025-07-0830 min
Global Student VoicesS2 E10 Unpacking the TCK Experience with Scott Hayden— Wisdom for Parents, Students, and SchoolsIn this must-listen episode of the Global Student Voices podcast, host Scott R. Martin ("Coach Martin") is joined by Scott Hayden, Director of Curriculum at International Community School (ICS) in Bangkok. With nearly three decades of experience in Thailand, Hayden shares profound insights on the Third Culture Kid (TCK) experience—from understanding their unique concept of “home” to navigating life in international school settings.Listeners will walk away with:Practical strategies for parents: Learn how to nurture cultural and familial connections, prepare your TCKs for university transitions, and ensure they feel seen, supported, and not alone...
2025-07-0830 min
Global Student VoicesUnlocking the Potential of International Students w/ Coach MartinThis Global Student Voices podcast features an interview with Scott R. Martin, also known as "Coach Martin," discussing a partnership between Global Student Solutions and Woodland Star International School in Kenya. The partnership aims to provide career and college counseling services to students, which Coach Martin believes is a valuable extension of a school's existing support. He highlights the benefits of an external provider, including reinforcing the school's mission and offering objective guidance, particularly for international school students who often face unique application processes and diverse destinations. Coach Martin also emphasizes the importance of in-person connections and advocating for these studen...
2025-05-2315 min
Really Specific StoriesScott WillseyScott discusses his long history of listening to Apple-centric podcasts and what it has been like to co-host and produce his own podcasts. He also asserts the importance of accessibility and the benefits of listening to (and even being part of) a minority, citing lessons from the podcast Parallel and his childhood experience as an American living in Japan. Last, but not least, he asks us all to be more intentional in our media consumption and turns the tables in this very podcast.
This is the final episode of Really Specific Stories to be tied formally to...
2024-04-0847 min
Groundswell Origins PodcastRob Bell | The Heretic Creator🎙️In this episode, we have Rob Bell 🚀 Follow your own vision and creative process - Rob Bell shares how he leaned into following his own inner voice to create what he wanted - and how this transformed his process. By scratching his own itch by writing "where'd you park your spaceship" and integrating another artist interests - he has found a deeper sense of fulfillment and joy in the creative process Exploring the intersection of spirituality and business as Rob shares his experience transitioning from pastor to a diverse range of creative pursuits. The significance of presence...
2024-03-211h 13
Groundswell Origins PodcastRand Fishkin | The Sea Change of Search and Ai🎙️In this episode, we're joined by Rand Fishkin 🚀 , a leading figure in digital marketing. Rand highlighting his expertise in the industry. They cover the evolving landscape of digital marketing, SEO, and the impact of AI. Fishkin challenges the common belief in AI's immediate transformative role in Google's search operations, emphasizing other influential factors. The discussion explores attribution data loss, AI's role in search experiences, and the future of marketing strategies in an AI-integrated world. 🤖 Fishkin shares insights on challenges like zero-click searches and the dominance of large corporations in Google's results. Personal anecdotes and professional experiences enrich the conversa...
2024-03-151h 03
Groundswell Origins PodcastJason Feifer | The Future of Entrepreneurship In this episode of the Groundswell Origins Podcast 🎙️ we have Jason Feifer, the editor of Entrepreneur magazine. We navigate the ever-changing landscape of entrepreneurship and its intriguing intersection with the creator economy. Jason Feifer provides valuable insights into the current state of entrepreneurialism, shedding light on how the era of AI is intricately woven into this dynamic tapestry. Jason delves🤿 into the transformative nature of media and content creation, emphasizing the pivotal role of content in cultivating relationships and trust within the digital landscape. He underscores the significance of adaptation and change in the trajec...
2024-02-2927 min
NAUGHTY GYM SHOW - Non-Monogamy, Open Relationships, and Living WellMartin MacDonald, Nutrition ScientistNutrition Scientist (and philosopher according to April), Martin MacDonald, joins the Naughty Gym Show to discuss the intersection of nutrition, fitness, sex, and the occassional foray into religion. Scott and Martin low key form a bromance and April gets mad when Martin comes to Scott's defense about Diet Dr. Pepper. This was such a fun episode and it lasts about 90 minutes. But we talked for 2 hours and had to edit some great stuff out. Enjoy!
If you are sex positive and need help with your fitness or nutrition, visit our website and consider joi...
2024-02-271h 32
Groundswell Origins PodcastRenee Warren | Create Visibility with PRIn an age of attention and authority getting your voice heard and understood is paramount. This weeks guest is Renee Warren, a seasoned expert in Public Relations (PR), understands the importance of authority with personal brands and shares how to be known and create impact. PR is a strategy that requires thinking longer term. Renee and I dive into the truth around what is required and the time it takes to build a authoritative personal brand. Marketing has never been easier yet getting attention is getting harder. Renee shares how to effectively get traction with yo...
2024-02-161h 03
Groundswell Origins PodcastChristopher Young | The Economics of Ethics on Brand Valuation🌿 Join Chris Young as he reveals the importance of values with brands.🌍 Chris explains how Walmart embraces a triple bottom line mentality, focusing on 💰 profits, 🌱 environmental issues, and 👫 employees. Get insights into their efforts to make a positive impact, from renewable energy initiatives to transparency and goal-setting. 🌟 Tune in to this thought-provoking podcast to explore the intersection of business, sustainability, and ethics. 🎙️ 👨🏫 For the past two decades, Dr. Chris Young has dedicated his career to academia, teaching courses and delving into subjects such as ethics, economics, business, and policy at the university level. 📚 With expertise spanning finance, economics, and et...
2024-02-081h 16
Groundswell Origins PodcastSunny Dublick | The Art of Authentic Branding🌺 This week's guest is Sunny Dublick! Sunny is an outstanding brand strategist who passionately advocates for the seamless fusion of art and science in shaping compelling brands.👇 Sunny generously shares her unique journey, transitioning from what she humorously dubs an 'accidental entrepreneur' to evolving into a seasoned brand strategist. We deep dive into the pivotal role of brand strategy and marketing in the ever-evolving landscape of contemporary business. Sunny underscores the paramount importance of creativity, meticulous research, and genuine human connections within the realm of branding and marketing. The profound impacts of artificial intelligence on branding, delving into p...
2024-02-011h 20
Groundswell Origins PodcastAnnie Schiffmann | Social Media Simplified🌺 In this episode our guest expert Is the witty, social media strategist, and esteemed author Annie Schiffmann who simplifies social media sustainably. 👇 A common feeling among marketers, creators and, entrepreneurs is that social media is hard, and overwhelming. This episode is a deep dive 🤿 into her distinctive approach that is designed around your strengths. Annie shares her framework for strategically deploying social media, and details examples from her book 'Simple Social Media.' On how to scale meaningful growth elegantly. Annie unfolds the narrative of her unexpected transition from an improv comic to a social media mar...
2024-01-251h 04
Groundswell Origins PodcastMaja Voje | Got to Market StrategiesIn this episode featuring Maja Voje, a distinguished author specializing in Go-To-Market (GTM) strategies. Maja delves into pivotal topics such as the indispensable role of product-market fit, the significance of meticulous customer research, navigating the intricacies of diverse market segments, and the paramount focus on delivering tangible value to clients. Maja sheds light on the potency of the "beachhead strategy" and underscores the critical nature of real-world trials to ascertain the 'willingness to pay' for innovative offerings. Notably, she advocates for capitalizing on existing demand rather than venturing into the challenging task of creating new demand. Also...
2023-12-211h 02
Groundswell Origins PodcastPaco Underhill | The OG of Retail AnthropologyGet ready for an enlightening podcast episode featuring Paco Underhill, the author of "How We Eat.","What Woman Want", and "Call of the Mall." As a leading expert in consumer behavior, Underhill has transformed our understanding of how people interact with products and spaces. Tune in as we explore his insights into consumer habits, backed by a wealth of research and real-world observations. Don't miss this chance to gain valuable perspectives from Paco Underhill on decoding the intricacies of consumer behavior. "Why aren't we changing the music to be able to match the demographics of who's in...
2023-12-1454 min
Groundswell Origins PodcastJay Acunzo | Creating Content that ResonatesMeet Jay Acunzo today's episode guest talking about how not to market more, but to matter more thru content that resonates with your audience and gets a response and ultimately results. "The ability to resonate is itself a craft. It's a skill and we ought to be focused on that because that's where our results come from." - Jay Acunzo He is a renowned speaker, podcast host of Unthinkable with Jay Acunzo, and the author of Break the Wheel. He is a coach and consultant to increase your impact without increasing your budget. His resonance ge...
2023-12-0744 min
Groundswell Origins PodcastSusan Casey | Save the High SeasStop Sea Floor Strip Mining. Save The High Seas and understand how critical it is to protect the oceans from Deep Sea Mining. https://SaveTheHighSeas.org NY Times best-selling author and ocean advocate Susan Casey. We go deep into the abyss talking about lessons from the ocean! Her newest book The underworld is a odyssey of her adventures exploring the depths of our beautiful oceans. 🤿Susan is so passionate and deeply knowledgeable. I am so envious of her vocabulary and ability to share riveting stories and illuminate spectacular observations about the deep blue sea and it's inhabitants, whi...
2023-11-2813 min
Groundswell Origins PodcastRobert Lee | A Financial Perspective on MarketingThis weeks guest is Robert Lee, a Fractional C-Suite Executive with over 30 years of experience in driving CEOs toward faster growth and profits. Specializing in small and medium-sized growth businesses across diverse sectors, Robert brings a dynamic edge to financial and c-suite expertise. His passion for adventure, including skiing and mountain biking, breaks the mold of the traditional accountant stereotype. Robert's philosophy of starting the measurement process from day one of an investment. Explore the journey of assessing key metrics and, perhaps even more crucially, establishing a baseline for comparison before implementing a new approach. C...
2023-11-231h 14
Groundswell Origins PodcastKatrina Wyckoff | Brave Brands make Impact🎙️ About This Week's Episode Join us in this week's episode as we dive into the inspiring journey of Katrina Wyckoff, the Founder and CEO of Vertica, a revolutionary pole fitness franchise. Katrina, a former national champion, has transformed her passion for pole fitness into a mission to redefine the standards in the fitness industry. Her franchise, Vertica, is not just about physical fitness but also about fostering confidence and fun for everyone, under the mantra of "every body belongs." Katrina shares her incredible story of brand transformation and growth, shedding light on the unexpected and exciti...
2023-11-091h 27
Groundswell Origins PodcastMark Rushmore | A Brush with SustainabilityThis week's guest is Mark Rushmore! He is the co-founder of SURI, a sustainable toothbrush company that is determined to make an impact in creating a cleaner world one brush at a time. SURI is combating the 4 billion toothbrushes found in landfills with a toothbrush that is reusable, repairable and recyclable. SURI toothbrushes are super sustainable, with a modern slick design that everyone can appreciate. The Groundswell Origins Podcast interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your...
2023-11-0250 min
Groundswell Origins PodcastRobert Rose | Mastering content strategyIn this episode we have Robert Rose! Robert is a sought-after consultant, best-selling author, keynote speaker, and one of the world's most recognized experts in content strategy and marketing. Robert shares the importance of having a strategy when creating content. How to improve your customers journey to really connect to your audience. Lets paddle in! The Groundswell Podcast interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights...
2023-10-121h 06
Groundswell Origins PodcastSusan Casey | Uncovering the Deep SeaNY Times best-selling author and ocean advocate @susanlcasey in episode #78 Season 4 of @groundswell.podcast We go deep into the abyss talking about lessons from the ocean! Her newest book The underworld is a odyssey of her adventures exploring the depths of our beautiful oceans. 🤿Susan is so passionate and deeply knowledgeable. I am so envious of her vocabulary and ability to share riveting stories and illuminate spectacular observations about the deep blue sea and it's inhabitants, while uncovering deeper truths. So grateful for her help with describing waves in my book and her book blurb on my back cover. Thank...
2023-09-281h 06
Groundswell Origins PodcastBruce Kasanoff | The Work-Life IntegrationOn this episode of the Groundswell Podcast Scott and Bruce discuss the concept of work-life balance, emphasizing that work is just a part of life and that individuals must decide how they want to navigate through the world. We have discussions about how we are just a fragment of our own lives and pose the question of how we want to navigate through the world as a whole. The episode delves into the concept of integration and the significance of being intentional in managing the interplay between work and life for a fulfilling existence. Bruce Kasanoff is...
2023-07-211h 15
Groundswell Origins PodcastGina Bianchini | The Mighty GroundswellGina Bianchini is CEO and founder of Mighty Networks. She is dedicated to creators building their own communities outside of other social media networks that make it so difficult. She is the author of the best-selling book, "Purpose: Design a Community & Change Your Life." She has been on the cover of Fortune, Vanity Fair, and many more. The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infu...
2023-06-1553 min
Groundswell Origins PodcastBrian Fanzo | Grow Community with AuthenticityAloha, this weeks guest is Brian Fanzo! He is a keynote speaker, a digital futurist, and an Ai artist to promote neurodiversity & inclusivity. Brian has such a drive for creating a impact on the world and is truly one of the most authentic people in the Web 3.0 space. His newest Project "Shades of ADHD" and "ADHD is" collections is Ai generated art that he has been creating and perfecting with each collection. His insightful take on utilizing Ai, finding the future trends, and how to grow your audience has never been so authentic. The Groundswell Podcast—interviews le...
2023-06-081h 08
Groundswell Origins PodcastJenn Lim | Beyond Happiness a Strategy for Culture & GrowthAloha, In this episode we have the amazing Jenn Lim. She is the CEO, and Chief Happiness Officer of Delivering Happiness. Delivering Happiness focus is improving company cultures for greater profits and a more sustainable way to do business. We dive into all the key ideas that can make the difference in your business, and what it really means to create a happy workplace. Please feel free to use the speak pipe at the link below to ask any questions or how we can improve our podcast for future episodes. Lets paddle in! https://groundswellorigins.com/podcast
2023-05-251h 04
Groundswell Origins PodcastBrian Piper | Content Marketing the Epic StrategyIn this Episode we have a special guest, Brian Piper. He is an outstanding speaker, a renowned author, and an expert in content marketing. In this episode we go over the future, from content marketing, to the new AI trend that has taken the world by surprise. He reveals the secrets of creating real content that creates your own groundswell, finding your audience and create super fans into your growing community. Lets Paddle in. The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it...
2023-05-111h 05
Groundswell Origins PodcastMark Schaefer | The Next Strategy for Brands is CommunityWelcome to the Groundswell Podcast featuring the legendary Mark Schaefer, where today we'll be discussing a wide range of topics, including community, marketing, the future, and everything in between. Mark Schaefer is the incredible Best selling author of "Marketing Rebellion", and his recent release "Belonging to the Brand: Why Community is the Last Great Marketing Strategy". He has been a keynote speaker, and is renowned for his wealth of knowledge in the marketing community. Lets paddle in! The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across ind...
2023-05-0456 min
Groundswell Origins PodcastJay Baer | Marketing at the Speed of CustomersOn this episode of the Groundswell Marketing Podcast, we're joined by the awesome Jay Baer for the third time! He spills the tea on his TikTok journey, including his tequila teacher, and shares his thoughts on how businesses should respect their customers' time. Jay also breaks down his Talk Triggers framework, which is all about creating buzz for your brand. If you're looking to up your marketing game, you won't want to miss this episode! The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to le...
2023-04-271h 00
Groundswell Origins PodcastDavid Allison | Rise of the Values Economy It's time to kill demographics. Good and dead. For millennia, we've been using demographics to identify each other and to help us figure out in a split decision what to do next. Were you going to harm me or help me? This is how we survived. As society matured, you were organized by your role and your status. If you were a woman, a man, rich or poor. Demographics dictated your destiny. But how we act now in the modern world vs what it took for us to survive before has evolved and changed. The d...
2023-04-131h 06
Groundswell Origins PodcastTucker Max | The Waves of Impact from Writing a BookThis episode features Tucker Max, the founder of scribe media, a professional-publishing company, and Lioncrest Publishing both working with Scott used for create his book. In this episode Scott and Tucker do a deep dive into why write a book, what are some of the benefits, some of the unique things to think about when self publishing and some of the benefits of it. The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bot...
2023-03-2146 min
Groundswell Origins PodcastScott A. Martin interviewed by Tyler Chisholm | Groundswell's OriginsA background episode interview by Tyler Chisholm talking about the launch of Scott's 3 year project a Book called Groundswell: The Unseen Wave of Business Growth, The new community for Impact Creators called Groundswell | Inner- Circle and the recent launch of Marketer Magazine and Marketer 101. In this over 2 hour episode Tyler does a comprehensive background story on what has lead up to these pivotal launches and what is coming in the future. "Like a gladiator. You go in the ring, you could die. But you go in. That's an entrepreneur."- Scott A. Martin
2023-02-231h 59
Groundswell Origins PodcastDr. Elizabeth Lindsey | Ancient wisdom with modern applicationsIn this episode, Dr. Elizabeth shares the insights she has gained from all her years as a National Geographic explorer learning about ancient wisdom directly from shaman and tribes around the world. She had the deep unique opportunity to learn about Ancient Hawaiian wisdom one of which is called Wayfinding and shares how this can be applied to modern applications. The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is...
2023-01-1926 min
Groundswell Origins PodcastJoe Pulizzi | Creator Content & Strategies For Web 3What is web 3? How is web 3 effecting the creator economy? How can we take on web 3 and use it to our advantage? Get ready for the creator economy and get all the juice you need to take on web 3 while hearing from real experiences in this incredible episode filled with everything you need to take on the web 3 space. "If you don't deliver consistently over time, you're never going to build that trust, you're never going to win the heart of that audience." - Joe Pulizzi #groundswellpodcast #marketingpodcast #scottmartin #sustainablegrowthmarketing #joepulizzi #web3 #contentcreator ...
2022-12-091h 02
Groundswell Origins PodcastGuru Singh | The Wave Spell Part 2The second part of the Spiritual Groundswell with Guru Singh. We introduce our masterful class and the creation of a collaboration course of the Mindful Marketer. He is a teacher of conscious living with Kundalini Yoga, Meditation & Humanology. His deep understanding of the universe and world around us is revealed when we start discussing the unique intersection of marketing, business and the spiritual realms. Paddle in. The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustai...
2022-09-061h 02
Groundswell Origins PodcastGeoffrey Moore | Staircase to SustainabilityIn this episode, Geoffrey Moore and I discuss the interrelations between human behavior, including biological imperatives, and marketing. The conversation is wide ranging and even at times philosophical, spiced here and there with pithy anecdotes from Moore's time assisting start-ups with Wildcat Venture Partners. This episode was such a honor for me since his work had a massive impact on me personally First with Chasm Theory outlined in his seminal book; Crossing the Chasm and the critical writing of Escape Velocity that shaped my thinking in helping my clients with marketing strategies. To have the...
2022-08-121h 02
Groundswell Origins PodcastGary Henderson | The Next Wave Creator Economy Paddle in. Meet Gary Henderson author of The Clubhouse Creator and founder of DigitalMarketing.org. In this revealing episode, he expertly walks me thru an in-depth 101 overview of the changing landscape with Web 3 / Creator Coins and NFTs. This episode is especially interesting because I literally am getting light bulbs as he breaks it all down for me. He shares how he is changing the way marketing /business and creators will market and build sustainable profitable businesses in this new era of Web 3 and communities. If you want to get a real understanding of the next wave. This is the episode for you. ...
2022-06-061h 19
Groundswell Origins PodcastJaiya & Ian Ferguson | Mixing Business with PleasurePaddle in. Meet Jaiya & Ian Ferguson who are somatic Sexologists turned successful entrepreneurs talking about Sex, Marketing and Business! These world-renowned pleasure sommeliers and sex experts are founders of The Erotic Blueprint Breakthrough and were recently featured on Netflix. In addition to authoring numerous books about sexual satisfaction, both of them can be seen speaking on stages around the world, creating transformation for the clients of thought leaders like Tony Robbins, Mama Gena, Neil Strauss, Esther Perel and many other others. You may have seen them on Ricki Lake, The Doctors, Good M...
2022-04-151h 14
Groundswell Origins PodcastShaun Tomson | Never Turn Your Back On The OceanPaddle in. Meet Shaun Tomson World Champion Surfer and Entrepreneur talking about leading with purpose. Please a deep dive into the code he lived by to be a champion and a business code for entrepreneurial success. There are some people in this world who are pure, true guiding lights. They are hard to find, because they don't often seek the spotlight. They quietly live in the service of others, and they speak with such respect for life that their voice rings with rich, authentic compassion. Shaun Tomson is just such a human. He is one of th...
2022-03-0156 min
Groundswell Origins PodcastCherie Cohen | Making Global Waves in Sports MarketingPaddle in. Today's guest Cherie Cohen talks about content syndication and unique approaches to revenue across multiple media platforms in the fast-changing landscape of the World Surf League. It wasn't that long ago that surfing was an individual's sport. The immense apparatus required to take a personal sport and have it internationally recognized and celebrated is akin to how a small rogue wave in the ocean turns into a groundswell that crashes to a beach a thousand miles away. Cherie Cohen stands at the progenitor of many rogue waves. She is the visionary who directs them, an...
2022-02-211h 18
Groundswell Origins PodcastJoe Pulizzi | The Content EntrepreneurPaddle in. Tilting the Content Creator Economy with Content Entrepreneurs What is a content entrepreneur? When is the creator economy happening? What does it take to be a successful content entrepreneur? How do you build a strategy to take advantage of the exploding creator economy? It's about the tilt. This week's guest is one of the most respected individuals to speak on this topic. Meet the godfather of Content Marketing Joe Pulizzi. In my eyes (and many others) ... total legend. World author, podcaster, marketing speaker and entrepreneur. Joe educ...
2022-02-011h 09
Groundswell Origins PodcastLucas Di Grassi | Racing for Innovation and SustainabilityPaddle in. In this episode, I interview Lucas Di Grassi about his career in marketing new emerging industries, sustainability, innovation and his career in motorsports. He is a well-known world champion Formula E race car driver who is transforming the industry -completely on the leading edge of speed and innovation. Lucas is one of the most profound experts across so many categories from being a top athlete, speaker, ambassador, inventor, collaborator, world champion, racer car driver, and founder and so much more. From São Paulo, Lucas is the most successful Braz...
2022-01-0659 min
Groundswell Origins PodcastJeff Pensiero | The Baldface TruthPaddle In. In this episode, I get some face shots of stoke talking with backcountry lodge owner and industry innovator Jeff Pensinerio who goes by the handle Bald Is Beautiful. As the owner of Baldface Lodge, and Baldface Vahalla in the B.C. Backcountry he hosts guests to some of the most incredible snowboarding/skiing experiences called Catskiing. Jeff has redefined how to be resourceful in business and develop original avenues of revenue and diversify his business in ways still not duplicated by the industry. We talk about how he has taken his own path an...
2021-12-3053 min
Groundswell Origins PodcastPauline Brown | Aesthetic Intelligence a Tasteful StrategyPaddle in. In this episode, I interview iconic luxury goods leader Pauline Brown author of Aesthetic Intelligence about how the new competitive landscape of brands will be in the codes, or the senses that people remember about your brand. As former Chairman of LVMH Moët Hennessy Louis Vuitton North America she details the art and science of brand-building under the rubric of Aesthetic Intelligence. In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for m...
2021-12-171h 15
Groundswell Origins PodcastDave Navarro | Unplug to ConnectPaddle in. Dave Navarro is sharing his unique perspective in this rare episode. His deep understanding of culture, trends and even politics. Dave is a six-string legend, guitarist, singer, songwriter, actor and television personality (considered the first true guitar hero with such notorious bands as Jane's Addiction and Red Hot Chili Peppers). We explore his unique point of view and experience in working with marketing in the Hollywood / music industry. In addition, we talk about how we met and collaborated on helping Tulsi Gabbard with her presidential campaign. This episode is sur...
2021-11-3058 min
Groundswell Origins PodcastGina Bianchini | The Mighty Power of Building Your CommunityPaddle in. In this episode, we talk about the importance of creating a virtual community around your niche and the new phenomenon of creators and businesses migrating from using social media channels into a sustainable platform where there is better engagement and deeper interactions. Gina is CEO & Co-Founder of Mighty Networks, the premier SaaS platform for creators and brands to start and grow communities they own. The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to c...
2021-11-0548 min
Groundswell Origins PodcastMorgan Maassen | The Marketing Lens of PhotographyPaddle in. Meet Morgan Maassen an award winning photographer and filmmaker from Santa Barbara, California. An aficionado of art, music, fashion, traveling, cloudscapes, and the ocean. Has created some of the most beautiful and unique images that grace the covers of Surf Magazines and beyond. Morgan has been interviewed by Wired, Fstoppers, Impakte, Without Walls, ESPN, Stab Photolyfe, Lomography. He has won the following awards: 2014 Olympus Pro Photographer Showdown Finalist, 2013 Red Bull Illume "Lifestyle" Winner, 2013 Red Bull Illume "Athlete's Choice" Winner, 2013 Monster Children Black & White Finalist & 2010 Follow The Light Grant Recipient. We...
2021-09-2659 min
Groundswell Origins PodcastTulsi Gabbard | Waves of Human ConnectionAloha and help me welcome the honourable US Congresswoman Tulsi Gabbard as we talk about business, marketing, aloha and building a groundswell. We have a unique look into her campaign for her bid for the Democratic nomination for the presidential race. I had the privilege of working with her on that campaign and we talk about some of the strategies and lessons. Some more background is that she is an American politician and United States Army Reserve officer who served as the U.S. Representative for Hawaii's 2nd congressional district from 2013 to 2021. Elected in 2012, she wa...
2021-09-2253 min
Groundswell Origins PodcastGuru Singh | Spiritual GroundswellIn this insightful and intriguing episode, we kick off Season 3 with highly respected and renowned Guru Singh a master spiritual teacher, 3rd Generation Yogi, author and musician. He is a teacher of conscious living with Kundalini Yoga, Meditation & Humanology. His deep understanding of the universe and world around us is revealed when we start discussing the unique intersection of marketing, business and the spiritual realms. Paddle in. The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create s...
2021-09-141h 09
Groundswell Origins PodcastYousuf Bhaijee | The Word Of Mouth CoefficientEver wonder how you might track word of mouth marketing? Meet Yousuf Bhaijee a growth strategist who might just have the answer for you. Word of mouth is critical to growing a successful product. Despite its importance, word of mouth has always been hard to measure and therefore hard to influence. I first discovered Yousuf and his brilliance in an article he co-wrote on Reforge called: The Word of Mouth Coefficient In this episode we do a deep dive into Word of Mouth and Growth Strategies and his unique approach to tracking, measuring and impacting resu...
2021-02-1659 min
Groundswell Origins PodcastScott Martin & Mike Allan Part 2 | Lessons Owning a Marketing AgencyIn this 2 part episode, I (Scott Martin) and my former business partner Mike Allan talk about our experiences and the journey of building and growing our agency SDMG (Strategic Direct Marketing Group) over 10 years that worked with some of the largest brands such as Best Buy, Detroit Pistons, Sport Chek, West Jet, HBC and many others. We reflect on some of the lessons and outrageous stories this experience had for us on our entrepreneurial journey. The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across indus...
2021-02-121h 17
Groundswell Origins PodcastScott Martin & Mike Allan Part 1 | Lessons Owning a Marketing AgencyIn this 2 part episode, I (Scott Martin) and my former business partner Mike Allan talk about our experiences and the journey of building and growing our agency SDMG (Strategic Direct Marketing Group) over 10 years that worked with some of the largest brands such as Best Buy, Detroit Pistons, Sport Chek, West Jet, HBC and many others. We reflect on some of the lessons and outrageous stories this experience had for us on our entrepreneurial journey. The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to lear...
2021-02-121h 14
Groundswell Origins PodcastRandy Frisch | The Content Marketing ExperienceZero F's given in this episode with CMO and Co-Founder of Uberflip and author of F#ck Content Marketing. Randy has been named one of the top 50 Fearless marketers in the world by Marketo. We do a deep dive into the framework for designing an exceptional content marketing experience. The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small t...
2021-02-121h 00
Groundswell Origins PodcastAshley Faus | The New Buyer's Journey is a PlaygroundIn this episode, Ashley Faus discusses the new strategic way to view content and the customer's buyer journey. We do a deep in depth breakdown of how to reframe content marketing and discard the traditional customer funnel thinking. Ashley is a respected marketing strategist with exceptional skills in execution, from social media, to content and editorial, to demand-gen and events. She loves telling high-level stories that resonate with audiences and connecting the dots between types of assets and distribution channels. She has been published on TIME, Forbes, MarketingProfs, and The Muse, and I've spoken on v...
2021-02-051h 04
Groundswell Origins PodcastJacob Malthouse | Why Being Master of Your Domain Names is CriticalDomain names. Hardly anyone talks about it in marketing yet it's one of the first and most important addresses to your business. Meet my guest Jacob Malthouse an expert on the topic. He was originally with ICANN as Global partnerships (the organization that oversees all the domain names) Over the last 12 years, Jacob was Co-CEO, Co-Founder & Director of .eco Domain names. His unique perspective on why every business should be paying significantly more attention to their domain strategy. He conceived and created the '.eco' top-level domain. Innovated a new web architecture to accelerate sustainability; bl...
2020-12-1958 min
Groundswell Origins PodcastSean Ellis | Growth Hacking MasteryThe "Godfather of Growth" Sean Ellis drops numerous, in-depth strategies for entrepreneurs searching for both rapid and long-term sustainable growth in their business. Sean Ellis is the author of Hacking Growth which has been translated into 16 languages. He is the former growth lead for breakout success companies like Dropbox, LogMeIn, Eventbrite, and Lookout - each worth billions today. In this show, he shares his experience and insights from his vast hands-on experience and teaching-to take your growth to the next level. The Groundswell Podcast—interviews legends in marketing and business, as wel...
2020-10-181h 08
Groundswell Origins PodcastJay Baer | Voice Marketing A Sound StrategyVoice-activated marketing is exploding and Jay Baer top marketing expert details in this episode the importance to add audio into your strategy. We talk about how this is going to be one of the most important trends in the very near future. In this enlightening episode, Jay shares how audio and voice are about to reshape how business connect with customers in this new emerging format. He is a 6 time New York Times best-selling author, world-renowned speaker, 7th generation entrepreneur, build 5 multimillion-dollar businesses. Paddle in. The Groundswell Podcast—interviews legends in marke...
2020-10-041h 01
Groundswell Origins PodcastJoe Pine | Authenticity the Real StrategyThis is genuinely an epic episode! Once again I have internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups, Joe Pine. He is co-founder of Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings. Joe joins me for an insightful episode to deep dive into the topic of Authenticity. Who knew there are multiple genres of perceived authenticity? Joe breaks down how now more than ever, customers are looking for something real and genuine. In a world inundated by fakes an...
2020-09-2655 min
Groundswell Origins PodcastAlec Stern | Marketing for StartupsAlec Stern is an entrepreneur, speaker, mentor and investor. Performing hundreds of keynote addresses Worldwide, Alec has become known as America's Startup Success Expert for his popular sessions at conferences like Secret Knock, CEO Space International, City Summit, Powerteam International, and Habitude Warrior. In 2019 Alec was the Keynote speaker at three out of the top five "Inc. Magazine Must Attend Conferences for Startups and Entrepreneurs in 2019." While on tour, Alec has shared the stage with the likes of Tom Bilyeu, Jack Canfield, Les Brown, Kevin Harrington, and Mark Victor Hanson. Alec was selected to the Influence 100 Authority List by...
2020-09-0549 min
Groundswell Origins PodcastAJ Wilcox | Unlocking Linkedin with Paid MarketingThis is going to be a unique episode and might surprise some of my loyal listeners that I am talking about paid marketing. It actually has its place and you are about to meet the expert to explain when, how and why. AJ Wilcox joins us today to discuss the ins and outs of paid program usage on LinkedIn. AJ is the founder of B2Linked, THE agency that specializes in account management and training/consulting with LinkedIn Ads. B2Linked is the only agency worldwide that's a LinkedIn certified marketing partner. This is a v...
2020-09-011h 03
Groundswell Origins PodcastRobbie Kellman Baxter | Master the Forever Transaction with Subscription Business ModelThis is one exciting episode as we dive into one of my favourite business models Subscriptions! Meet top expert who coined the term "Membership Economy" Robbie Kellman Baxter is the founder of Peninsula Strategies LLC, a management consulting firm, as well as the author of the bestselling book "The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue." Her new book "The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave" was released in April 2020. Robbie is also the host of the podcast "Subscription Stories: True T...
2020-08-281h 13
Groundswell Origins PodcastBrian Fanzo | The Shifting Landscape of MarketingMeet Brian Fanzo - one of the most sought after digital futurist and speakers. His insights are massively followed in the industry and IS the voice of "what's next" in my opinion. In this energetic episode, we talk about the current state of marketing, virtual conferences, branding, trust, and customer experiences. Brian Fanzo is an industry leader who translates the trends of tomorrow to inspire change today. His customized and personalized programs showcase real-world stories and examples of forward-thinking people and businesses. He teaches companies of all sizes how to leverage technology in re...
2020-08-051h 08
Groundswell Origins PodcastChris Do | The Lines Blur Between Branding & MarketingMeet my extraordinary guest Chris Do a design and branding industry legend who founded The Futur helping and teaching creative entrepreneurs how to build their dream business. Chris has over 24 years in business, sold more than $80 million in the design business, and won every award you can imagine including an Emmy. He's not just an award-winning designer and director, but also the CEO and Chief Strategist of Blind, an agency with clients like MLB, Nike, EA, Xbox, Audi, Microsoft, the NFL and more. In this episode, Chris shares his unique insights into the changing environment a...
2020-07-141h 03
Groundswell Origins PodcastDavid Allison | Marketing Using Demographic Stereotypes Is DeadAre you wanting to go deep on new research that will change the way we all do our marketing? In this episode, we speak with David Allison who is the author of the best selling book "We are all the same age now". His revolutionary book introduces the first global dataset that can identify values that trigger behavior for anything on earth. He is the Founder of The Valuegraphics Database, the first global record of what we all care about, created from a half-million surveys in 152 languages and 180 countries. Valuegraphics measures what everyone on earth val...
2020-07-0656 min
Groundswell Origins PodcastChris More | Sustainable Growth Through InnovationThis episode goes deep into the mind of Chris More, one of the top growth strategists in the world. He considers himself a "T-shaped" person (see Medium article), having multiple skill areas with one very deep area. He's also an expert in unlocking the potential of your products with scientific, repeatable strategies. We get into his background as he shares insights from his 20 years in experimenting and perfecting processes to create sustainable growth. He details the secret spots of growth and how to develop strategies to generate real growth. Over the past 10 years, he moved...
2020-06-111h 14
Groundswell Origins PodcastMichael Brenner | Mean People SuckMichael Brenner Content Marketing expert, and author of the new book "Mean People Suck" shares how companies can build smarter more profitable businesses with a happy culture void of mean people. Empathy is fast becoming one of fastest growing business imperatives. He has been recognized as a top business speaker by Huffington Post and top CMO Influencer by Forbes. He has Co Authored 2 additional bestselling books "The Content Formula" and "Digital Marketing Growth Hacks". With over 1,000 articles in The Economist, The Guardian, Forbes, and Entrepreneur Magazine he is a true titan of marketing.
2020-05-291h 07
Groundswell Origins PodcastMaster Co | Energize Your Business with Kindness and Mindful MarketingMaster Co is a world renowned teacher of how to use energetic techniques based on ancient spiritual principles. I first met him speaking at Business Mastery with Tony Robbins. Since then I have trained under him, and I helped launch his new brand at Tony Robbins UPS in San Jose. We talk about how using his techniques can help businesses attract and grow more business. This is a unique episode to say the least in a series I am calling: Mindful Marketing. Bonus: Master Co Mindful Marketing Meditation Background: Stephen Co...
2020-05-241h 03
Groundswell Origins PodcastJeremy Miller | Crisis MarketingIn this episode I interview branding expert & entrepreneur Jeremy Miller. He is the founder of a consultancy called Sticky Branding and the author of Sticky Branding and his just released book: Brand New Name. We discuss How to adapt your business in the new new reality. Jeremy's background in Branding and Marketing: Jeremy first became interested in branding when he took on the task of rebranding his family's struggling business. After launching a successful rebrand there, he sold that business and started Sticky Branding, where he now helps other business owners create names...
2020-05-1640 min
Groundswell Origins PodcastKristin Zhivago | The New Roadmap To RevenueIn this timely episode I do a deep dive with revenue & marketing expert Kristin Zhivago on topics like how businesses can adapt to the current challenges facing entrepreneurs. She shares her process on understanding how your customers want to buy and how to sell to them based on 4 types of buyer scrutiny. This is from decades of work as an marketing agency owner & revenue coach to top executives in silicon valley and beyond. Get in synch with the mindset of customers by shifting from designing a selling journey to learning from customers their buying journey. ...
2020-05-011h 01
Groundswell Origins PodcastBruce Kasanoff | Be HumanSeason 2 kick off with Bruce Kasanoff Bruce shares how energy, focus, and being human - is the sustainable way to build and grow your business. Bruce Kasanoff is an author, speaker, Linkedin Influencer, and marketing expert. The Chartered Marketing Institute "Named Bruce one of the 50 most influential thinkers in marketing and business today." I met Bruce almost 20 years ago and wrote a review on the back of his industry leading book: Making It Personal and How to Profit from Personalization without invading privacy, which has predicted many of the personalization practices that have be...
2020-05-011h 08
Groundswell Origins PodcastScott Martin | The Solo EpisodeAloha. I finally decided to do my first solocast episode. This is the season 2 opener. I'm Scott and have been a marketer for 25 years across branding, strategy, and advertising, and execution. After working with tons of high-profile national brands, I was tired of businesses without soul and that continued to throw money at advertising without measurable impact on the bottom line. I learned all the behind-the-scenes detailed execution and power of content for building attention and trust with an audience. In 2016, I launched Groundswell Marketing to support entrepreneurs with strategic marketing: the foundational, forward-thinking, and sust...
2020-04-2741 min
RIPCURRENTSGIVE: The New Customer Acquisition StrategyBuild / Give / Grow / Transform: Groundswell Marketing:
Give: The shift in thinking for growth marketing in the new new reality.
You need to reframe how you want to attract people to invest time to view, consider and proceed to get to know you and consummate the relationship with one and more transactions. No one night stands here. IF your looking to build a groundswell of ongoing profitable clients, the new acquisition strategy is to focus on What you can give of value to your clients to attract and invite them to proceed...
2020-04-1916 min
RIPCURRENTSRipCurrents TrailerAloha and welcome to RipCurrents where your host - Scott A. Martin does a daily podcast on Marketing trends, Innovations and insights. This is a podcast series from Groundswell (www.Groundswell.fm) where I will be doing solo episodes and keeping it under 15 minutes to start your day!
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Send in a voice message: https://anchor.fm/ripcurrents/message
2020-04-0700 min
Groundswell Origins PodcastJP Sears | Marketing with Humor is No JokePrepare for some serious ideas on how build an audience without marketing or advertising. This is no joke... but it will be entertaining as I interview JP Sears world re-nownend comedian and online personality and life coach. He is known for his satirical parodying of veganism, gluten-free fads, new age beliefs, social justice warriors and other "modern hippy" topics with his video series Ultra Spiritual JP is also the author of "How To Be Ultra Spiritual," (Sounds True Publishing). He is very active with his online videos where he encourages healing and growth through his hu...
2020-02-281h 18
Groundswell Origins PodcastDean Graziosi | The Art and Science of MarketingDean shares some of his marketing insights over 20 years of incredible success across multiple businesses doing over a billion dollars. In addition to launching his KBB product with Tony Robbins, Dean Graziosi is also a real estate investing expert and America's leading real estate educator. Through multiple NY Times best selling books and weekly live events across America and Canada, Dean shares his recipe to profit in today's changing market. Dean is at the forefront of knowing what is working at all times. This has resulted in an army of successful students across America.
2020-02-2053 min
Groundswell Origins PodcastDavid Meerman Scott | Fanocracy - Turning Passionate Fans into CustomersI first saw David Meerman Scott speaking at a Tony Robbins / Business Mastery event in 2017 and seen him speak several times since. He has inspired thousands of entrepreneurs like myself with his unique approaches to marketing strategies like "newsjacking". He is a celebrated, best selling author of marketing books which have sold over a million copies in 29 languages. His newly released book Fanocracy about how the powerful impacts of fandom and how you can turn these passionate fans into customers or customers into fans. We do a deep dive into the both the science and impacts of...
2020-01-2351 min
Groundswell Origins PodcastRoland Fraiser - Comprehensive Growth MarketingRoland Fraiser is Co-founder and/or principal of 5 different Inc. Magazine fastest growing companies (e-commerce, e-learning, SaaS + real estate). Serial entrepreneur who built or sold 24 businesses with adjusted sales ranging from $3 million to $4 billion. Currently CEO of Leverage, Ext, Grow + Scale Mentors, CEO of the War Room Mastermind and principal in DigitalMarketer.com, Traffic & Conversion Summit, Praxio.com, TruConversion.com and Real Estate Worldwide. Began business career selling real estate at age 18 and gradually moved into real estate syndication and business investments. After law school, he started his own law practice...
2020-01-1659 min
Groundswell Origins PodcastDon Peppers - Trust the New CurrencyIn this episode we talk about Trust as the New Currency with Don Peppers with co-author of "Extreme Trust" and leading marketing expert on the future of customer experiences. Not so long ago, being reasonably trustworthy was good enough. But soon only the extremely trustworthy will thrive. Today's modern customer experience where every action an organization takes can be exposed and critiqued in real time. Customers have access to so many instant options to share their dissatisfaction that the bar for trustworthiness is pushed higher than ever and continues to rise. Don argues that the...
2020-01-061h 03
Groundswell Origins PodcastTim Williams - Be a Market Maker Not a Market FollowerLooking to have a market advantage that differentiates your business enabling a higher margin? Meet my guest top industry expert, author and strategist Tim Williams. In this in depth interview we discuss the importance of high value pricing and positioning, How to be in a Category of 1 The "Smile Curve", margin erosion and balancing between logic and magic. Tim Williams is founder of Ignition Consulting Group, a U.S.-based consultancy with a global footprint devoted to helping agencies and other professionals service firms create and capture more value. Tim is a noted author, international speaker, and...
2019-12-161h 00
Groundswell Origins PodcastAdam Doolittle | How To End Dependance On Paid AdvertisingWhat is the right mix between Paid and organic? Sometimes paid advertising makes sense - when and how do you formulate a strategy to ensure you are not dependant? In this episode I go in-depth with Growth Marketing expert Adam Dolittle as he shares his insights from years of experience working client side with Geico and in his current role at Social Code. The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your...
2019-11-281h 19
Groundswell Origins PodcastKatie Gertsch | Purcell Heliskiing / The Courage to Reinvent Your BusinessIn this unique episode I interview Groundswell client and marketing maven Katie Gertsch who has been quietly challenging the industry norms enabling her business to take flight and reach new levels. She is co-owner of Purcell Heliskiing a boutique family run company that transformed her business marketing over the course of a couple of years. In this episode we do a deep dive into the strategies and even the details of the tactics that were game changing. She shares her insights and the truth about execution in marketing, patience, grit and ongoing experimentation. Th...
2019-11-181h 06
Groundswell Origins PodcastJeremy Miller - Building A Unforgettable Brand Starts With the NameIn this episode I interview branding expert & entrepreneur Jeremy Miller. He is the founder of a consultancy called Sticky Branding and the author of Sticky Branding and his just released book: Brand New Name. We discuss the process of building / choosing / designing a brand name that will be unforgettable and authentic to your business DNA by involving employees in the co-creation. Jeremy first became interested in branding when he took on the task of rebranding his family's struggling business. After launching a successful rebrand there, he sold that business and started Sticky Branding, where he...
2019-10-111h 07
Groundswell Origins PodcastShiny Unsal | New Shift in Marketing Towards TruthCreator of global award winning transformational program: Neuro-Shine Technology (a blend of NLP, Coaching, Neuroscience, Metaphysics, Quantum Physics and Cosmology. This powerful approach helps people gain personal and business insights. She has trained with the best in the world, including Dr. Richard Bandler, Tony Robbins, Robert Kiyosaki, Brendon Burchard, Dr. Joe Dispenza and many other world leaders. Prior to owning her mission to make minds and hearts shine, she managed hundreds of people as an executive and worked at multinational advertising agencies like Ogilvy and McCann Erickson where she made Fortune 500 brands like Coca Cola...
2019-09-081h 20
Groundswell Origins PodcastJeff Cochran | Mastering Negotiations & InfluenceJeff Cochran is a master facilitator and Partner/Owner with Shapiro Negotiations Institute. He delivers training to some of the worlds' leading organizations on how to maximize clients ability to create mutually beneficial and profitable long-term relationships with customers and peers. Jeff is a sought after speaker and trainer on helping professionals at all levels use a systematic approach to impacting sales, partnering and negotiations. In this interview we talk about how this can be applied in marketing. After seeing Jeff deliver a multi day training session at Tony Robbins Business Mastery 2 in Amsterdam -I had...
2019-09-0859 min
Groundswell Origins PodcastScott Martin | Growth Marketing Entrepreneur ( Jeremy Jensen interview on Adventurepreneur Playbook Podcast )Today on the show we'll be talking a lot about mindset, techniques for optimizing your life, and marketing, marketing, marketing. My guest, Scott Martin has been a professional strategic marketer for as long as he can remember. He's worked for big agencies, startups, and founded multiple growth marketing and content-related businesses. He has a passion for the the outdoor and adventure space, especially if it involves being in the backcountry with his snowboard or near a big swell with a surfboard, and he's largely built his businesses with those types of clients in mind. He is the founder of...
2019-08-241h 20
Groundswell Origins PodcastGabor George Burt | Re-imagining MarketingBusiness Transformationist, Innovation Pioneer, Founder of the Slingshot Framework. One of the core, original experts of Blue Ocean Strategy, the new millennium's most influential management concept, and contributor to the worldwide bestselling BOS book. Launched the Slingshot Framework in 2011 - as expansion of his BOS work. Slingshot enjoys worldwide recognition at the forefront of global innovation. The framework shows how to engage creative thinking to systematically re-imagine market boundaries, filling a major global need: An IBM survey of 1,500 CEOs worldwide found that 'creativity' is considered the single most important leadership trait for future success.
2019-08-121h 07
Groundswell Origins PodcastMatt Mosteller | Flake Making - How to Generate Authentic Stories with InfluencersMatt Mosteller adventurer, blogger, author, and freelance journalist Powder Highway based influencer, lifelong ski bum and outdoor adventurer, and sought after writer whose work has been published in countless major city newspapers, magazines and outdoor centric websites. When not escaping Grizzly Bear attacks, running wild rivers in Northern BC, or lost in the Arctic in a mid winter expedition, aka Powder Matt, can be found sipping craft coffee in Fernie, BC. The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it tak...
2019-07-191h 03
Groundswell Origins PodcastDon Peppers | How 1to1 Marketing & CX Cultivate Profitable RelationshipsDon Peppers is recognized as a global authority on marketing and business competition. His first book, The One to One Future, written with Martha Rogers in 1993, is widely credited with having launched the CRM revolution. Research by SatMetrix in 2015 ranked Don and Martha as the world's #1 most influential authorities on customer experience management issues. A genuine thought leader, Don was listed by The Times of London as one of the "Top 50 Business Brains,' while Accenture named him one of the "Top 100 Business Intellectuals," and the UK's Chartered Institute for Marketing called him one of the 50 "most...
2019-07-071h 13
Groundswell Origins PodcastBrittany Krystle | Why Intentionality & Clarity Are Essential To Personal Brand MarketingOne of the top Personal Branding experts and host of a weekly top management and marketing podcast called "Beyond influential". Brittnay shares her insights on everything from mindset, social media marketing, and branding. Having worked with Gary Vaynerchuk and Marie Forleo and others, Brittany has been building her reputation as a personal branding expert. Learn in this episode from Brittany on how to build a personal brand and be of influence starting with intentionality and clarity of your message. How to focus on what social channels to build your audience and get a deeper dive i...
2019-07-0359 min
Groundswell Origins PodcastBlair Enns | How to Pitch Without Pitching and Win More Business at a Higher PriceThis might be one of the most important podcast episodes you listen to if you sell your services - especially if you're an entrepreneur and are creative, consultant or in professional services. Blair details how to build your practice with niche targeting and command higher prices at a lower cost. Oh and without actually "pitching your business" Sounds too good to be true? Better paddle in folks this is a deep one. ____ The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to l...
2019-06-181h 14
Groundswell Origins PodcastNeil Patel | Karma MarketingOne of the most important marketers to pay attention to - Neil Patel share his perspective on Social Media, Content, Branding and so much more. This episode was such a honour to have Neil share his thoughts and time with the show. He is a New York Times best selling author. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. He was recognized as a top 100 entrepreneur under the age of 30...
2019-06-1835 min
Groundswell Origins PodcastTim Hughes | SMARKETING : Blending Social Selling & Marketing the New B2B Competitive AdvantageWhat and who is a Changemaker? Learn from B2B Social Selling expert Tim Hughes ideas and techniques to beat out your competition using what he is now calling SMARKETING - a evolution of Social Selling and blending marketing. He has authored the capstone book on the topic called Social Selling: Techniques to Influence Buyers and Changemakers and he recent book Smarketing: How to achieve Competitive Advantage through Blending Sales and Marketing. This indepth interview we talk about approaches, pitfalls and techniques you can use immediately that will set you apart from your competitors and drive results...
2019-06-131h 14
Groundswell Origins PodcastNikki Sharp | Influencer & Instagram Marketing - Be A Person of InfluenceFormerly an international model, Nikki's own health journey led her to become passionate about helping others create a balanced and fulfilled life through food, exercise, and spirituality. She is now a well-known motivational speaker, best-selling author and podcast host. In this episode she shares the strategic shift from being an Influencer to being a person of Influence. A Instagram expert and exceptional content creator Nikki shares some of her secrets and best practices in building an engaged audience. The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to lea...
2019-06-051h 08
Groundswell Origins PodcastJay Baer | Talk Triggers- Remarkable Word of Mouth MarketingIn this remarkable episode Jay shares why Talk Triggers are essential to exceptional word of mouth marketing. He is a 6 time New York Times best selling author, world renowned speaker, 7th generation entrepreneur, build 5 multimillion dollar businesses- So he has some serious street cred. Jay Baer goes the distance and details How to build a framework for word of mouth and develop your own Talk Triggers. To give you an idea of how important this is: Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%.
2019-05-191h 04
Groundswell Origins PodcastJoe Pine | Customering - The Future of MarketingWe must stop marketing and start "Customering" Learn how Markets are convenient fiction for companies that don't want to treat customers as the unique individuals they truly are. Joe Pine a Internationally acclaimed author, speaker and business visionary shares his principles of "Customering" and how businesses will shift entirely on communications which have unique value for individual customers leaving traditional marketing as a strategy of the past. Customering is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging customized offerings that have unique value for individual customers, clients, and partners while c...
2019-05-131h 13
Groundswell Origins PodcastMichael Brenner | Why Human Centric Content Marketing?Michael Brenner Content Marketing expert shares how CMO's and companies build effective customer centric experiences with next level Content Marketing. He has been recognized as a top business speaker by Huffington Post and top CMO Influencer by Forbes. He has Co-Authored 2 bestselling books "The Content Formula" and "Digital Marketing Growth Hacks". With over 1,000 articles in The Economist, The Guardian, Forbes, and Entrepreneur Magazine he is a true titan of marketing. In this episode he shares how to master content marketing by focusing on customer experience and culture at the core of your program. The...
2019-05-071h 06
Groundswell Origins PodcastBruce Kasanoff | Humans Not CustomersI met Bruce almost 20 years ago and wrote a review on the back of his industry leading book: Making It Personal and How to Profit from Personalization without invading privacy, which has predicted many of the personalization practices that have become mainstream today. The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses. Subsc...
2019-04-261h 03
Groundswell Origins PodcastScott Martin | Introduction to Groundswell Marketing PodcastOn this episode Scott Martin is interviewed by friend Jeremy Jansen after finishing a 4 day Tony Robbins event in San Jose California. Scott and Jeremy discuss their experiences and the take aways from the event and go into how Scott got into Tony Robbins in the first place. You will hear Scotts insights on mindset, marketing, techniques for optimizing your life, presepective and skill set. The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom li...
2019-03-0852 min
Austin Art TalkAmerica Martin - It's Not Enough Just to Look"The way that I look at things, anything, even this big storm brewing outside, I feel like my eyes aren’t acknowledging it enough. I feel almost restless that I’m not able to look at it and be satisfied. I want to capture it again. I want to hold the moment again through my hand or a gesture of that big tree blowing in the wind. I want to recycle and feel it again but through my translation. Because I think this world is so gosh darn gorgeous and people are so interesting that it’s not enough just t...
2018-05-1959 min