Shows
Digital Marketing TherapyTop 15 Episodes from the last 300!Can you believe it? We've hit a major milestone – 300 episodes of the Digital Marketing Therapy Podcast! To celebrate this incredible journey, I'm taking you on a whirlwind tour of our top 15 episodes, packed with actionable insights and strategies to elevate your nonprofit's digital marketing game. From crafting compelling year-end emails to leveraging AI for content creation, we're covering a diverse range of topics that have resonated most with our listeners. Whether you're a seasoned nonprofit professional or just starting out, there's something here for everyone. Practical Tips and Strategies As we reflect on these to...2025-05-0657 min
HEROES AMONG US: PODCASTScott Walker – The World’s Go-To Kidnap NegotiatorIn this episode of "Heroes Among Us: Sharing Personal Stories of Life and Work." We’re joined by a man who has quite literally talked people out of life-or-death situations. With over 300 high-stakes cases under his belt, from kidnap-for-ransom to cyber-attacks, hijackings, and extortion, Scott Walker is one of the world’s most experienced crisis and hostage negotiators.
Scott’s journey began as a Scotland Yard detective, where he spent 16 years working in covert, counterterrorist, and kidnapping operations. Since leaving the police in 2015, he has worked with the United Nations, government agencies, and private clients to negotiate the release of hostag...2025-04-0452 min
Bandana Blues, founded by Beardo, hosted by SpinnerBandana Blues #1093 - Got It DoneShow #1093 Got It Done 01. Joanne Shaw Taylor - Hell Of A Good Time (4:07) (Black & Gold, Journeyman Records, 2025) 02. Sunny Bleau & the Moons - Peacock Strut (3:15) (Passion & Regrets, Endless Blues Records, 2025) 03. Kid Ramos - An Answer For Isaac (4:56) (Strange Things Happening, Nola Blue Records, 2025) 04. Rick Revel - Son Of A Moonshiner (3:54) (That Muscle Shoals Sound, Tunesmith Records, 2024) 05. Jon Cleary & the Absolute Monster Gentlemen - So Damn Good (4:12) (The Bywater Sessions, Well Kept Secret, 2025) 06. Ben Hemming - Devil May Care (4:09) (The Meaning of All Things, self-release, 2025) 07. Emillia Quinn - Does...2025-03-161h 40
Blues From The Ouse with Paul Winn, Ben Darwin and Angie Howe.#265 Blues From The Ouse on Jorvik Radio with Paul Winn, Ben Darwin & Angie Howe 26.02.25Featuring...Blues Attack - Trucker's BluesThe Hitman Blues Band - Red HookJohn Doe Trio - First King Of TexasBywater Call - Falls AwayScott Ashworth - Hand Grenade For A HeartWilliam "Big Bill" Morganfield - Left AloneRoy Rogers - Walkin' BluesLed Zeppellin - Boogie with StuChicago Rhythm & Blues Kings - Wallflower BoogieAndy Taylor Group - Thunder & Lightnin'McHale's Permanent Brew - Too Many MistakesGroundgogs - Still A FoolThe Swaps - Coming HomeHowlin' Wolf - The Red RoosterTim Buckley - Honey ManZZ Top - Blue Jean BluesChicago Bob and the Blues Squad - It's OverJJ Grey & Mofro - Top Of The WorldThe...2025-02-271h 51
Pivot 2 Thrive Podcast: CRM, Business Automation & Marketing for Business GrowthEpisode 68: Copywriting in The AI Era Why Human Creativity Still Wins with Scott BywaterEpisode 68: Copywritting in The AI Era Why Human Creativity Still Wins with Scott Bywater
Welcome back to another exciting episode! Today, we have the privilege of speaking with Scott Bywater, a seasoned copywriter with over 20 years of experience working with clients across the globe. In this episode, Scott shares invaluable insights and practical tips for both aspiring and established copywriters. He discusses the importance of positioning, resilience, and consistency in the world of copywriting, while also revealing a powerful four-letter word that can spark curiosity and enhance your email open rates. Whether you're a freelancer or just...2025-02-0350 min
Master Deal Maker SecretsEpisode 219 - 2024’s Top 10 Must-Watch EpisodesThis week I outline the top 10 most watched and listened to podcasts for 2024. Of all the podcasts released this year, these were the most listened to. Counting down from 10 to 1. Listen in to get a brief summary of the best episodes. I have also listed the top 10 episode numbers below ranked from most popular down so you can check them out individually as well. Episodes: 202 Increase your sales results in just 2 weeks 197 Interview with master copywriter Scott Bywater 207 Top Mindset shifting books with Lloyd Thompson 211 3 ways...2025-01-1012 min
Elite Marketers Private Podcast[Scott Bywater] Leverage AI Emall Overview:
This podcast discusses how to leverage AI to create effective email marketing campaigns. The host explains that email marketing has a high return on investment and is a powerful way to build authority and generate sales. He outlines a process of using AI to quickly create reports and other content that can be used in email sequences to engage and nurture leads. The key is to make the emails sound personal and tailored to the recipient, with the AI handling much of the heavy lifting. The host also emphasizes the importance of doing upfront planning and...2024-12-0224 min
The Digital Tradie PodcastThis Copywriter Could Transform Your Trade Business with One Word ✏️ Scott Bywater from Copywriting That SellsIn this episode of The Digital Tradie, I sit down with Scott Bywater from Copywriting That Sells – and trust me, this guy knows his words! 🖋️
We chat about the real magic of copywriting and why it's not just about putting words on a page but crafting salesmanship in print. From leaving "open loops" to keeping audiences hooked, Scott breaks down why tradies shouldn’t overlook the power of storytelling and strategic messaging.
Plus, he shares insights on email marketing, including a killer email trick that could land you new jobs in minutes!
If you’re a...2024-10-261h 21
The Deep Dive BookcastThe Big Ideas Book : 7 Powerful Marketing Strategies for the Modern World The Big Ideas Book :
7 Powerful Marketing Strategies for the Modern World
by Scott Bywater,John North,Alan Carniol,Peter Butler,Melanie MacDonald,Keith Banfield,Ari Galper
GRAB A COPY HERE: https://evolveglobalpublishing.com/show-book/B0CW19V188
This book focuses on providing practical marketing strategies for businesses in the modern world. It emphasizes:
Building relationships: Trust-based selling, personalized email marketing, and understanding ideal customers are presented as key to long-term success.
Leveraging technology: The book advocates for utilizing AI tools like ChatGPT for efficient content creation and automation for streamlining operations.
S...2024-10-1626 minThe Deep Dive BookcastThe Big Ideas Book : 7 Powerful Marketing Strategies for the Modern World The Big Ideas Book :
7 Powerful Marketing Strategies for the Modern World
by Scott Bywater,John North,Alan Carniol,Peter Butler,Melanie MacDonald,Keith Banfield,Ari Galper
GRAB A COPY HERE: https://evolveglobalpublishing.com/show-book/B0CW19V188
This book focuses on providing practical marketing strategies for businesses in the modern world. It emphasizes:
Building relationships: Trust-based selling, personalized email marketing, and understanding ideal customers are presented as key to long-term success.
Leveraging technology: The book advocates for utilizing AI tools like ChatGPT for efficient content creation and automation for streamlining operations.
S...2024-10-1626 min
Rockin' The BluesRockin The Blues 130824Toronzo Cannon - Him
King King - You Stopped The Rain
B.B. King - You Done Lost Your Good Thing Now
Mad Dog Blues - Dime Store Women
Scott Weis Band - Tennessee Whiskey
Joanne Shaw Taylor - Hold Of My Heart
Walter Trout - Talkin' To Myself
Mark Hummel feat. Junior Watson - Double Trouble
Albert Castiglia - You Don't Know Hell
Albert Castiglia Ft. Rick Estrin & Monster Mike Welch - What My Momma Told Me
Ronnie Baker Brooks - Blues In My DNA
Memphis Royal Brothers...2024-08-141h 54
Pablo Blues ShowRockin The Blues 130824Toronzo Cannon - HimKing King - You Stopped The RainB.B. King - You Done Lost Your Good Thing NowMad Dog Blues - Dime Store WomenScott Weis Band - Tennessee WhiskeyJoanne Shaw Taylor - Hold Of My HeartWalter Trout - Talkin' To MyselfMark Hummel feat. Junior Watson - Double TroubleAlbert Castiglia - You Don't Know HellAlbert Castiglia Ft. Rick Estrin & Monster Mike Welch - What My Momma Told MeRonnie Baker Brooks - Blues In My DNAMemphis Royal Brothers...2024-08-141h 54
SoCal Restaurant ShowChef / Restaurateur Nina Compton, Compere Lapin and Bywater American Bistro, New Orleans Part 1“St. Lucia native Nina Compton fell in love with New Orleans while filming BRAVO’s Top Chef Season 11: New Orleans (she grabbed the runner-up spot and was voted fan favorite). In 2015, she returned to the city to open Compère Lapin at the Old No. 77 Hotel & Chandlery. Since then, the requests for reservations have been non-stop along with the deserved acclaim. The success of Compere Lapin lead Compton to open a second restaurant, Bywater American Bistro, in the spring of 2018.”“Trained in the French tradition at the Culinary Institute of America, Nina mixes the rich culinary traditions of New Or...2024-08-0510 minSoCal Restaurant ShowChef / Restaurateur Nina Compton, Compere Lapin and Bywater American Bistro, New Orleans Part 2“St. Lucia native Nina Compton fell in love with New Orleans while filming BRAVO’s Top Chef Season 11: New Orleans (she grabbed the runner-up spot and was voted fan favorite). In 2015, she returned to the city to open Compère Lapin at the Old No. 77 Hotel & Chandlery. Since then, the requests for reservations have been non-stop along with the deserved acclaim. The success of Compere Lapin lead Compton to open a second restaurant, Bywater American Bistro, in the spring of 2018.”“Trained in the French tradition at the Culinary Institute of America, Nina mixes the rich culinary traditions of New Or...2024-08-0513 min
Professional Builders Secrets136. Content That Sells with Peter Butler and Scott BywaterProfessional Builders Secrets brings you an exclusive episode with Peter Butler from Smarter Websites and Scott Bywater from Copywriting That Sells. In this episode, the duo dives deep into the transformative power of content marketing tailored for builders, and discuss their new joint venture, “Smarter Content That Sells," designed to attract quality leads through strategic content creation.
This episode is proudly sponsored by Smarter Content That Sells, set yourself up for success by clicking the link below to download their free report:smartercontentthatsells.com.au/report
INSIDE EPISODE 136 YOU WI...2024-05-3155 minElite Marketers Private Podcast[Scott Hallman] Leveraging Trusted Partnerships to Empower Business Owners Overview:
The podcast discusses how marketing agencies can increase their value and income by helping clients optimize different aspects of their business to improve profits and valuation over time. This includes helping clients improve marketing, operations, team development and more. By taking a more holistic approach to growth, agencies can position themselves to financially participate when clients have big events like an acquisition. Scott provides examples of how formalizing these value-adding services resulted in multiplying client profits and business valuations. He encourages listeners to think about how to communicate their expanded value to clients.
Takeaways:2024-05-201h 48
More Clients, Less Effort.46: Tips To Writing Captivating Copy with Scott BywaterStruggling to keep your email list engaged without being too pushy? There is another way… The Third Way.In this episode of More Clients Less Effort, we dive into a conversation with Scott Bywater, one of Australia's most sought-after copywriters. He shares his journey from door-to-door sales to mastering the art of persuasion through words. He also reveals his secret weapon — the Third Way technique that keeps your prospects wanting more.With his unique blend of real-world experience, unconventional wisdom, and mastery of persuasive writing, Scott proves that exceptional copywriting is more than just stringing words together. It's a st...2024-05-2042 min
The One Shot Movement Podcast With Craig SchulzeSeason 13 Finale Episode - The One Shot Movement Podcast Episode Overview:
In this finale episode, we express gratitude for our phenomenal guests in season 12 and give you a little tease of what's to come up for season 13. Hint: We are about to make things even bigger!
Here's a quick recap of the whole season 13, highlighting our guests and their unique contributions:
Paul Roos- a legendary figure in Australian Rules Football, shares his incredible journey from being a player to becoming a successful coach and media commentator.
Listen to the episode HERE.
Cameron Schwab: a seasoned leadership mentor and coach, share...2024-05-1511 minThe One Shot Movement Podcast With Craig SchulzeSeason 13 Finale Episode - The One Shot Movement Podcast Episode Overview:
In this finale episode, we express gratitude for our phenomenal guests in season 12 and give you a little tease of what's to come up for season 13. Hint: We are about to make things even bigger!
Here's a quick recap of the whole season 13, highlighting our guests and their unique contributions:
Paul Roos- a legendary figure in Australian Rules Football, shares his incredible journey from being a player to becoming a successful coach and media commentator.
Listen to the episode HERE.
Cameron Schwab: a seasoned leadership mentor and coach, share...2024-05-1511 minPablo Blues ShowRockin The Blues 230424Doug MacLeod - All I Had Was The BluesThe Jeff Healey Band - Roadhouse BluesThe Reverend Shawn Amos - Stone Cold LoveThe Axxmann & Friends - No More BluesBoogie Beasts - Devil's CupScott Holt - When My Left Eye JumpsConnolly Hayes - Midnight in Harlem (Live)Bywater Call - RollSugar Ray And The Bluetones - EveningSugar Ray And The Bluetones - Things Could Be WorseRoy Buchanan - Hey JoeFox Maple - Drift My WayThe Bad Day - Heartbeat2024-04-241h 54
Rockin' The BluesRockin The Blues 230424Doug MacLeod - All I Had Was The Blues
The Jeff Healey Band - Roadhouse Blues
The Reverend Shawn Amos - Stone Cold Love
The Axxmann & Friends - No More Blues
Boogie Beasts - Devil's Cup
Scott Holt - When My Left Eye Jumps
Connolly Hayes - Midnight in Harlem (Live)
Bywater Call - Roll
Sugar Ray And The Bluetones - Evening
Sugar Ray And The Bluetones - Things Could Be Worse
Roy Buchanan - Hey Joe
Fox Maple - Drift My Way
The Bad Day - Heartbeat2024-04-241h 54The One Shot Movement Podcast With Craig SchulzeInterview with Scott Bywater - Copywriting Expert and Founder of Copywriting That Sells In this episode of the One Shot Movement podcast, host Craig dives deep into the realms of authenticity, leadership, and personal empowerment with guest Scott. Scott, a seasoned entrepreneur and copywriting expert, shares his insights on navigating the complexities of modern life while staying true to oneself and striving for personal growth.
In this episode, we will discuss:
[00:00:00] - Embracing Authenticity
[00:09:12] - The Influence of Language
[00:18:34] - Challenging Mainstream Narratives
[00:27:45] - Escaping Digital Shackles
[00:36:21] - Intrinsic vs. Extrinsic Motivation
[00:45:03] - Embracing Adversity
[00:53:49] - Navigating Life's Purpose
Explore further insights and resources on Scott's website, CopywritingThatSells.com.au, an...2024-04-081h 03The One Shot Movement Podcast With Craig SchulzeInterview with Scott Bywater - Copywriting Expert and Founder of Copywriting That Sells In this episode of the One Shot Movement podcast, host Craig dives deep into the realms of authenticity, leadership, and personal empowerment with guest Scott. Scott, a seasoned entrepreneur and copywriting expert, shares his insights on navigating the complexities of modern life while staying true to oneself and striving for personal growth.
In this episode, we will discuss:
[00:00:00] - Embracing Authenticity
[00:09:12] - The Influence of Language
[00:18:34] - Challenging Mainstream Narratives
[00:27:45] - Escaping Digital Shackles
[00:36:21] - Intrinsic vs. Extrinsic Motivation
[00:45:03] - Embracing Adversity
[00:53:49] - Navigating Life's Purpose
Explore further insights and resources on Scott's website, CopywritingThatSells.com.au, an...2024-04-081h 03
The SuccessGrid PodcastSelling via email without being salesy with Scott Bywater - SG204Scott Bywater is one of the most sought-after marketing copywriters in Australia, who runs what many regard as the highest-level private marketing group in Australia, Elite Marketers. He is the creator of the groundbreaking AI copywriting course, ‘Simple Email ROI System’ and over the past 21 years has written for gurus and leading companies including Kerwin Rae, Jay Conrad Levinson (of ‘Guerilla Marketing’ fame), Mercola.com and The Learning Annex. He’s an in-demand speaker who has presented at James Schramko’s SuperFast Business, Dale Beaumont and Ben Simkin’s masterminds - and is on a mission to help coaches, consultants, a...2024-03-3038 min
The SuccessGrid PodcastSelling via email without being salesy with Scott Bywater - SG204Scott Bywater is one of the most sought-after marketing copywriters in Australia, who runs what many regard as the highest-level private marketing group in Australia, Elite Marketers. He is the creator of the groundbreaking AI copywriting course, ‘Simple Email ROI System’ and over the past 21 years has written for gurus and leading companies including Kerwin Rae, Jay Conrad Levinson (of ‘Guerilla Marketing’ fame), Mercola.com and The Learning Annex. He’s an in-demand speaker who has presented at James Schramko’s SuperFast Business, Dale Beaumont and Ben Simkin’s masterminds - and is on a mission to help coaches, consultants, and course cre...2024-03-3038 min
The SuccessGrid PodcastSelling via email without being salesy with Scott Bywater - SG204Scott Bywater is one of the most sought-after marketing copywriters in Australia, who runs what many regard as the highest-level private marketing group in Australia, Elite Marketers. He is the creator of the groundbreaking AI copywriting course, ‘Simple Email ROI System’ and over the past 21 years has written for gurus and leading companies including Kerwin Rae, Jay Conrad Levinson (of ‘Guerilla Marketing’ fame), Mercola.com and The Learning Annex. He’s an in-demand speaker who has presented at James Schramko’s SuperFast Business, Dale Beaumont and Ben Simkin’s masterminds - and is on a mission to help coaches, consultants, a...2024-03-3038 min
7 Figure Summit11 - The Importance of Speed and Decisiveness in Business with Effective Performance Strategies' Ryan WeissYour host, Scott Bywater, talks with the President of Effective Performance Strategies, Ryan Weiss. Ryan's journey began with a simple lawn care business, a venture that taught him the fundamentals of entrepreneurship. But his transition from a sole consultant to a global executive truly tested his mettle. Ryan candidly discussed the anxiety and stress that came with the fear of losing clients, a challenge many entrepreneurs face. However, he could adapt and evolve his business model which enabled him to overcome these hurdles. The COVID-19 pandemic, a crisis that shook the very foundations of many businesses, was...2024-02-2935 min7 Figure Summit10 - The Most Effective Real Estate Strategy for Achieving Financial Independence with Ideal Wealth Grower's Axel MeierhoeferYour host, Scott Bywater, talks with the Founder of Ideal Wealth Grower, Axel Meierhoefer. Axel's transition from the military to civilian life was anything but smooth. The military had provided a sense of community and stability, and stepping into the unknown without a stable income source was daunting. With no background in business ownership or marketing, Axel faced a steep learning curve as he embarked on his new venture.Axel's consulting career turned unexpectedly when he joined a software company post-military service. He recounted a mutiny-like situation that exposed the unsustainable business model of the company. This...2024-02-2235 min7 Figure Summit9 - Overcome Challenges to Build a Seven-Figure Company with C-Squared Professional Consulting's Craig CookeYour host, Scott Bywater, talks with the Principal Consultant of C-Squared Professional Consulting, Craig Cooke. Starting a business is akin to embarking on an adventure, filled with excitement and unknown challenges. Craig's initial years were a testament to this, as he described the first five years as "extremely brutal." The struggle to keep the business afloat was real, and the temptation to quit loomed large. However, it was the timely encouragement from his network and the wisdom found in a book gifted by his mother that kept him going. These moments of near-defeat and the subsequent resurgence taught Craig...2024-02-2235 min7 Figure Summit8 - Unleashing the Creative Power of Branding on Consumer Engagement with Viim's Steph HilferYour host, Scott Bywater, talks with the Owner and Creative Director of Viim, Steph Hilfer. Steph dived into her early days, the time when her business was just a side hustle while she juggled a demanding full-time job. Steph's story is one of relentless dedication, working long hours into the night to bring her vision to life. The birth of her company, Viim, was a testament to her hard work and passion.The turning point came in 2020. While many businesses struggled, Viim found its footing. The digital world became the new frontier for commerce, and Steph's expertise in...2024-02-1548 min7 Figure Summit7 - Reinventing Real Estate: Radical Approach to Community-Oriented Housing with Ian UgarteYour host, Scott Bywater, talks with the Property Developer, Educator, Advocate for Affordable Housing, and Entrepreneur, Ian Ugarte. Ian's story begins in a family of plumbers, where real estate was a familiar topic, albeit not a successful venture for his father. His early experiences in property investment were fraught with mistakes and negative gearing, leading to a financial pitfall after acquiring seven properties. It was a stark realization for Ian that conventional wisdom was not always the wisest, and it prompted a pivotal shift in his approach to investing.At the tender age of 18, Ian made his...2024-02-1544 minElite Marketers Private Podcast[Mark Anthony] Making the Shift from Agency to Paper Lead Model Overview:
The podcast discusses how Mark transitioned his agency from a traditional model to a paper lead model, where they build websites and generate qualified leads for clients. This has resulted in clients spending more money and Mark making a lot more profit. YouTube has been very successful for lead generation. The ideal client is one who can handle 100 leads per week and has a higher ticket product.
Mark discusses criteria for evaluating clients and shares tips for video ads and webinars that have worked well for lead generation. Overall, the paper lead model has...2024-02-1230 min7 Figure Summit6 - Igniting Business Growth with the Power of Sound, Rhyme, and Metaphors with James I. BondYour host, Scott Bywater, talks with the Marketing and Behavioral Management Specialist and Author, James I. Bond. Starting a business is no small feat, and scaling it to seven figures is even more daunting. James's story is a testament to the power of innovative marketing and deep consumer understanding. His pet supplement business wasn't just a venture; it was a mission to connect with pet owners on a level that transcended the ordinary. By applying the principles of his book, Brain Glue, James managed to create a brand that stuck in the minds of his customers, leading to remarkable...2024-02-0853 min7 Figure Summit5 - Customer and Community Involvement: The Key to Success with Maniscripting's Samantha KozuchYour host, Scott Bywater, talks with the Founder of Maniscripting, Samantha Kozuch. Samantha's story is one of rapid ascent. When she found herself at the metaphorical base of the mountain, she didn't linger or let doubt cloud her vision. Instead, she took swift and decisive action, launching her business during the challenging times of the pandemic. Her goal was simple yet profound: to help women through a journal that she felt compelled to share with the world.One of the first lessons Samantha shared was the importance of taking fast action. In the unpredictable landscape of business...2024-02-0119 min
Your Brand AmplifiedMastering Email Marketing with Scott Bywater: Leveraging AI and Strategic Content to Captivate Your AudienceUnlock the secrets of email marketing with the expertise of Scott Bywater, an acclaimed marketing copywriter from Australia who joins us to share his wizardry on building an audience from scratch, leveraging AI technology, and creating content that captivates. Prepare to transform your marketing game as we delve into the fascinating interplay between innovation and strategy, guiding you through the labyrinth of effective communication in the digital realm. Our chat with Scott uncovers the essential elements of email list cultivation, the art of the soft sell approach, and the sweeping impact of AI tools like Otter.ai and ChatGPT...2024-01-2949 min7 Figure Summit4 - The Power of Developing Ecosystem and Pipeline Prior to Scaling in Business with Unikorn Commercial Property's Helen TarrantYour host, Scott Bywater, talks with the Commercial Property Specialist and Buyers Agent of Unikorn Commercial Property, Helen Tarrant. Helen recounted the challenges of being a jack of all trades at Unikorn Commercial Property, where she juggled sales, marketing, and mentoring. Helen emphasized the importance of education and planning for investors transitioning from residential to commercial properties, a lesson learned through experience and recognizing that guiding customers through the process was crucial for their success.Helen was a trailblazer in commercial property education in Australia. In 2016, she found herself educating a market that had little to no aw...2024-01-2539 min7 Figure Summit3 - The Significance of Due Diligence and Effective Risk Management with NWS' Glenn PoulosYour host, Scott Bywater, talks with the Executive Vice President & General Manager of NWS, Glenn Poulos. Glenn's story is one of remarkable transition and tenacity. He began his career working for the federal government, but it wasn't long before his entrepreneurial spirit took hold. Driven by a desire to forge his own path, Glenn made a pivotal decision to enter the world of sales, focusing on high-tech industrial electronics. His timing was impeccable, coinciding with the burgeoning cell phone technology of the early 1990s.The road to success is often paved with challenges, and Glenn's journey was...2024-01-1840 min
Master Deal Maker SecretsEpisode 197 - Interview with Scott BywaterVisit http://JohnBlakeAudio.com to Learn How to DOUBLE Your Enquiry-to-Sale Conversion with The Lead Flow You Already Have. In episode 197, we had an enlightening chat with copywriting expert Scott Bywater about leveraging AI tools like ChatGPT to improve email campaigns and sales messages. With over 20 years crafting high-converting copy, Scott provides thoughtful advice for harnessing AI without compromising quality. While AI can generate text quickly, Scott explains it lacks real understanding. He uses ChatGPT to spark ideas but still relies on human editing and expertise. His process includes research, client interviews, developing a copy...2024-01-1456 min7 Figure Summit2 - The Most Effective Mindset Shifts for Scaling Your Business to Seven Figures with Attergy Coaching Systems' Torrin MinutilloYour host, Scott Bywater, talks with the CEO of Attergy Coaching Systems, Torrin Minutillo. Torrin's story is one of resilience and transformation. He recounted the challenges he faced during the global financial crisis—a time that tested the mettle of many entrepreneurs. It was a pivotal moment for Torrin, as he realized that to change his external circumstances, he needed to first change his internal mindset. This shift in perspective was crucial for him to take responsibility for his situation and focus on self-awareness and his inner game.One of the most profound changes Torrin discussed was hi...2024-01-1149 min7 Figure Summit1 - Unveiling the Secrets of 7-Figure Success with Scott BywaterIn the inaugural episode of 7 Figure Summit: Tales from the Top, Josh Elledge of UpMyInfluence talks to the creator and host of the show, Scott Bywater.They discuss the transformative effect of being around successful people on one's mindset and the unique psychology of those running 7-figure businesses. Scott, a seasoned direct response copywriter and marketing strategist, aims to interview guests who have scaled the heights of business success, offering listeners valuable lessons from their journeys. He invites the audience to suggest successful entrepreneurs as potential guests, underscoring the podcast's mission to impart wisdom from...2024-01-0411 min
We Don't PLAY! Mastering SEO Tactics: Pinterest, AI, and Digital Marketing for Online Businesses🇦🇺 How to Leverage AI Copywriting Software to Write Emails Like a Pro Copywriter with Scott Bywater 📧 - 257Learn How to Leverage AI Copywriting Software to Write Emails Like a Pro Copywriter with Scott Bywater.
About Scott Bywater
As a sought-after speaker Scott Bywater has spoken at important digital marketing events such as Breakthrough4Business, The Collective Digital Marketing Summit (see recordings of two of his presentations on this page), and many others. He’s facilitated countless workshops and brainstorming sessions with clients and top CEOs all over Australia.
His keynotes and presentations have inspired business owners from all walks of life and given them critical strategies needed to...2023-10-1947 min
Let's Keep It RealAI Copywriting: Embracing Modern TechnologyGuest: Scott Bywater
Scott Bywater is one of the most sought after marketing copywriters in Australia, who runs what many regard as the highest level private marketing group in Australia, Elite Marketers..
He is the creator of the online ‘Simple Email ROI System’ course and over the past 21 years has written for gurus and leading companies including Kerwin Rae, Jay Conrad Levinson (of ‘Guerilla Marketing’ fame), Mercola.com and The Learning Annex.
He’s an in-demand speaker who has presented at James Schramko’s SuperFast Business, Dale Beaumont and Ben Simkin’s masterminds - and is on a mission to help coaches, cons...2023-10-1659 min
The A.I. Advantage Show™ Evolvepreneur®AIS002:005 [Scott Bywater] How to Book Your Calendar Solid with AI Emails Welcome to the Evolvepreneur A.I. Advantage Show
Join me, Richard Wray, to gain the A.I. Advantage today where we dive deep into the transformative power of A.I. to help fast-track your business.
My very special guest today is Scott Bywater ...
Scott Bywater, a top marketing copywriter, leads Elite Marketers in Australia. With 21+ years of experience, he has written for renowned figures and offers the 'Simple Email ROI System' course. Scott empowers coaches and consultants to leverage email lists effectively using AI tools like ChatGPT. Preparation and domain knowledge are key f...2023-08-1426 minElite Marketers Private Podcast[Scott Bywater] How to Book Your Calendar Solid With Speed Emails Written by AI Overview:
How to Book Your Calendar Solid With Speed Emails Written by AI (Scott Bywater)
When programmed the right way, you’ll be shocked at just how rapidly content can be produced, even if you’re a slow typist, or don’t know what to write about. By using the step-by-step A.I templates Scott will walk you through, you’ll be able to generate high quality emails (and any content) quickly and easily.
In fact, the technology virtually does the writing for you, based on your “blueprint” and proven templates including the problem, agi...2023-07-2243 min
The Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsThe Best Way to Get Your Emails Opened and Drive More Sales with Scott BywaterWelcome back to the show everybody. My guest today, Scott Bywater, and I will be chatting about content marketing. But not about social media content! We’re talking about email content! That’s right, let’s get those emails out to your list and get them opened, read, and get you selling without feeling salesy.
Before we dive in, snag the Ignite Your Light pre-sale!
In this episode, you'll discover:
How you can quickly create compelling content ideas.
The best way to get your emails opened, when there's so much noise!
Your busy, how do you...2023-06-2739 min
Paul Green's MSP Marketing PodcastEpisode 189: Market cyber security without using FEAREpisode 189
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes:
00:00 Your views on the value (or otherwise) of SLAs
05:22 Avoid FUD when marketing cyber security
13:08 The impact of AI on marketing
Featured guest:
Thank you to Scott Bywater, Direct Response Copywriter, for joining me to talk about how to use AI effectively in your emails and marketing.
Scott Bywater is one of the most sought after marketing copywriters in Australia, who runs...2023-06-2730 min
Business Excellence - TOP 5 SeriesIn Conversation - Scott Bywater Top Five Tips For AI Email Marketing Tips“I think the first tip is really using your email list to book your calendar solid. And because we're what we all basically need to need to look at is very similar to Stephen Covey's begin with the end in mind with everything, so it's all great to be able to go on to chat GPT and whip up an email quickly. But at the end of the day, I look at it as like, well, that's great, you've got a brick, but unless you structure the bricks in the right way, they're not going to build a house.”2023-06-1220 min
Business Growth LabUsing AI To Supercharge Your Calendar Bookings with with Scott BywaterThe way we communicate has undergone significant transformations with the rise of digital platforms. Some may think that social media has taken centre stage and overtaken email in nurturing relationships in the business landscape, however email continues to have a better ROI and conversion rates than social. In this episode of Influence by Design, we discover how you can use AI to supercharge your calendar bookings with proven marketing authority, Scott Bywater. He’s retained by some of the world’s best direct marketing companies for his expertise in lead generation, marketing strategies, and copywriting.Whilst email may have...2023-06-0529 min
EOS for a Better Business, Better LifeBoost Sales with Email: Insights from Scott Bywater | Scott Bywater | Ep 119Welcome to Better Business Better Life, the podcast where Debra Chantry-Taylor dives deep into the world of business and entrepreneurship. In this episode, she sits down with Scott Bywater, a renowned copywriter who has mastered the art of email marketing.
Scott's journey into copywriting started in 2003 when he hit rock bottom and took a leap of faith by placing a small classified ad in the Sydney Morning Herald. Little did he know that this would be the catalyst for his incredible career. Since then, Scott has become the unseen wordsmith behind numerous widely published and highly profitable email marketing campaigns.
...2023-05-3140 min
Better Business, Better LifeBoost Sales with Email: Insights from Scott Bywater | Scott Bywater | Ep 119Welcome to Better Business Better Life, the podcast where Debra Chantry-Taylor dives deep into the world of business and entrepreneurship. In this episode, she sits down with Scott Bywater, a renowned copywriter who has mastered the art of email marketing. Scott's journey into copywriting started in 2003 when he hit rock bottom and took a leap of faith by placing a small classified ad in the Sydney Morning Herald. Little did he know that this would be the catalyst for his incredible career. Since then, Scott has become the unseen wordsmith behind numerous widely published and highly profitable email marketing campaigns...2023-05-3140 min
Chasing The InsightsScott Bywater on leveraging AI copywriting software like a pro copywriterIn this episode of Chasing the Insights, I talk to copywriting legend Scott Bywater. Scott talks to us about leveraging AI copywriting software like a pro copywriter. Scott Bywater is one of the most sought after marketing copywriters in Australia, who runs what many regard as the highest level private marketing group in Australia, Elite Marketers.. He is the creator of the online ‘Simple Email ROI System’ course and over the past 21 years has written for gurus and leading companies including Kerwin Rae, Jay Conrad Levinson (of ‘Guerilla Marketing’ fame), Mercola.com and The Lear...2023-05-1330 min
The CPA Marketing Genius PodcastEpisode 039: Maximizing The Power Of Email Marketing with Scott Bywater[00:01 - 01:31] Opening Segment Salim Omar, CPA introduces Scott Bywater to the show!Scott is a sought-after marketing copywriter and creator of the Simple Email ROI systemHe discusses email marketing and using copy in the right way to turn email lists into booked calendar appointments and more revenues[01:32 – 11:29] Turning Email Lists Into Booked AppointmentsEmail is a powerful tool for building trust and increasing salesSpecificity and curiosity are key in crafting effective subject linesResearch is crucial for laying the foundations of successful email marketingCreating a subject line for an email after writing it can be an effective way...2023-04-2826 min
Your Spectacular LifeScott Bywater, Sought-After CopywriterScott Bywater is one of the most sought after marketing copywriters in Australia, who runs what many regard as the highest level private marketing group in Australia, Elite Marketers. He is the creator of the online ‘Simple Email ROI System’ course and over the past 21 years has written for gurus and leading companies including Kerwin Rae, Jay Conrad Levinson (of ‘Guerilla Marketing’ fame), Mercola.com and The Learning Annex.
He’s an in-demand speaker who has presented at James Schramko’s SuperFast Business, Dale Beaumont and Ben Simkin’s masterminds - and is on a mission to help coaches, consultants and course cre...2023-04-2532 min
The Business & Wealth Show - Mac Attram106. Unlocking the Power of Email Marketing with Scott BywaterIn this episode, I interview Scott Bywater on Unlocking the power of email marketing.
Scott is one of the most sought after marketing copywriters in Australia, who runs what many regard as the highest level private marketing group in Australia, Elite Marketers.
He is the creator of the groundbreaking AI copywriting course, ‘Simple Email ROI System’ and over the past 21 years has written for gurus and leading companies including Kerwin Rae, Jay Conrad Levinson (of ‘Guerilla Marketing’ fame), mercola.com and The Learning Annex. He is on a mission to help coaches, consultants and course creators...2023-04-2530 min
The Thoughtful Entrepreneur1514 - Salesmanship in Print with Copywriting That Sells' Scott BywaterIn this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Copywriter, Scott Bywater.Connecting with Scott Bywater can benefit anyone who wants to improve their email marketing strategy and generate more revenue from their email list. With over 17 years of experience in the industry and a proven track record of creating successful email campaigns, Scott has a wealth of knowledge and expertise to share.Through his private marketing group "Elite Marketers," Scott provides a platform for like-minded individuals to network and exchange ideas and access exclusive training and resources. He is...2023-04-1332 min
Promote, Profit, PublishAuthors Need A Professional CopywriterIf you have a book, you don’t need strong sales skills to sell it and get people to read it. But how do we get people to read it? In this episode, Scott Bywater, the creator of the online ‘Simple Email ROI System‘ course, delves into the importance of having a professional copywriter. He reminds everyone that it doesn’t matter if you hire the world’s best copywriter. The market will determine what works and what doesn’t; you want to go in there with a game plan on what you will test and then be very non-emotional...2023-04-1127 min
Predictable B2B SuccessHow to craft irresistible email nurture campaigns with copywriting: An insider's lookWhen Scott Bywater decided to take his wife's advice and pursue a career in copywriting, he had no idea that it would open the door to a world of unexpected opportunities. Little did he know that embracing the power of positioning and email marketing strategies would lead to a remarkable journey of success and connection.
My special guest is Scott Bywater.
Scott Bywater, a highly-regarded copywriter and marketing strategist, has been helping businesses craft effective email nurturing strategies to build trust with their leads. Based on his vast field experience, Scott has successfully implemented these...2023-04-0847 min
Screw The Commute PodcastQuestions can save the day: Tom talks My Secret QuestionsToday, I'm going to talk about my secret question idea and how it can help you and how it helps me. And I'm going to tell you a little bit about what I've been going through lately and how questions help me save the day. Screw The Commute Podcast Show Notes Episode 726 How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Training Center - https://imtcva.org/ Higher Education Webinar – https://screwthecommute.com/webinars See Tom's Stuff – https://linktr.ee/antionandassociates 00:23 Tom's intr...2023-03-2705 min
Screw The Commute PodcastEmail is still king: Tom interviews Scott BywaterScott Bywater is a sought after marketing copywriter and the creator of the online simple email ROI system. And ROI is return on investment. And over the past 21 years, he's written for gurus and leading companies. Screw The Commute Podcast Show Notes Episode 725 How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Training Center - https://imtcva.org/ Higher Education Webinar – https://screwthecommute.com/webinars See Tom's Stuff – https://linktr.ee/antionandassociates 02:31 Tom's introduction to Scott Bywater 06:01 Doing a strange fast...2023-03-1754 min
LOTS to Talk AboutLOTS To Talk About with Scott Bywater #email #ai #copy #interview #marketingUp You Email Game.
Today I chat Scott Bywater. He has created a groundbreaking AI copywriting course and is on a mission to help coaches, consultants and course creators leverage their most undervalued asset.....their email list. and not coming off being pushy or salesy. Today we are talking about upping your email game.
Grab a free e-book at Scott’s website:
101 Subject Line Hacks
https://www.copywritingthatsells.com.au/lp/headlines
Also AI Cheat Sheets at:
https://simpleemailroi.com/ai
Check out: Jasper, Trello, and...2023-03-141h 04
The Growth Minded AccountantSeason 2, Episode 10: How to Use the Written Word to Drive More Revenue for Your PracticeToday Lee Reams II, Founder/CEO of CountingWorks PRO, is joined by Scott Bywater, a sought-after speaker and copywriter. In this episode, Lee and Scott discuss how to use the written word to drive more revenue for your practice.About Our Guest:Scott Bywater is based in Australia and has spoken at many important digital marketing events, as well as facilitated countless workshops.Check out Scott on Twitter, LinkedIn, and his website.2023-03-0843 min
Effective MarketingYou actually have to earn the right to be able to write copy - Talk Marketing 047 - Scott BywaterScott Bywater has been MD of his copywriting business Copywriting That Sells since 2002. He has the distinction of being recommended by two previous guests, James Yuile and Scott Baker.
Scott Baker describes him as "one to watch, the best copywriter in Australia. He writes copy for the biggest names in the game and is one of the most incredible human beings. He has a skill set in copywriting that cannot be rated highly enough." Scott is the unseen wordsmith behind dozens of six and seven figure email launches.
If, like me, you know copywriting is...2022-09-151h 48
Professional Builders Secrets20. How Builders Can Create Great Content With Scott BywaterIn episode 20 of the Professional Builders Secrets podcast, our host, Bosco Anthony is joined by Scott Bywater,expert lead generator, email marketing strategist and world-class copywriter retained by many of the world’s best direct marketing companies. Throughout this episode of the podcast, Scott uncovers how builders can create great content!
As a sought-after speaker Scott Bywater has spoken at important digital marketing events such as The Collective Digital Marketing Summit and has facilitated countless workshops and brainstorming sessions with clients and top CEO’s all over Australia.
Scott has...2022-03-1034 min
BBB - Adem ManderovicBetter Business Building - Ep14 Scott Bywater ScottBywater.com.auThis episode of Better Business Building.
We get into the 3 in 3 with Scott Bywater.
CEO of copywriting that sells, if it’s sells there is a fair chance that Scott has written it!
In this episode Scott dives into ;
The ROI of email marketing vs. other avenues
How to structure your email marketing campaign
How to identify what emails to write
An AI technology that fast-tracks your email copy
What...2022-02-0106 min
Louisiana ConsideredLouisiana Considered: Doctors fight vaccine misinformation targeted at pregnant peopleAlso, New Orleans cyclists stage a protest, a unique art exhibit in the Bywater and how some charities supported victims of Hurricane Ida.
Diane Mack hosted this Tuesday’s episode of Louisiana Considered.
WWNO/WRKF Public Health reporter Rosemary Westwood reports on Louisiana doctors’ efforts to convince pregnant people to get vaccinated against COVID-19. The CDC now recommends that pregnant people get vaccinated to prevent hospitalization, death and adverse pregnancy outcomes.
WWNO City Hall reporter Ryan Nelsen reports on Saturday’s Ride for Our Lives protest in New Orleans. Attendees protested in support of safer road conditions for cyclis...2021-10-1224 min
Email List Profit SecretsHow To Create Winning Headlines That Pop | Scott BywaterYou might not know this about me.But I started up a podcast before I started my current one.Just a curious young Julian with a job, a dream and a marketing side hustle. It makes me smile how far I’ve come in 18 months.But anyway...One of the people on the podcast I hit it off with immediately was Scott Bywater.He’s been writing copy for 7 figure business owners for yonks.And thing I like about Scott is that he’s not some dude who us...2020-12-1040 min
Restaurant Unstoppable with Eric Cacciatore735: Nina Compton on Positive Vibes All AroundHailing from the island of Saint Lucia, Nina Compton is a graduate of the Culinary Institute of America, Hyde Park. She started her professional career working under the mentorship of Daniel Boulud at his namesake restaurant Daniel. Nina then moved on to Miami where she continued to work in leading restaurants and hotels including Scott Conant's Scarpetta where she served as chef de cuisine. After being runner up on Top Chef season 11, and voted fan favorite, Nina moved to New Orleans to open her own restaurant, Compère Lapin in 2015. In 2018, Compère Lapin was followed by Bywater American Bi...2020-07-301h 21
MARVEL TalksScott Bywater - Marketing Your Way To SuccessScott is a marketing and lead generation expert who lives in Australia. Widely regarded as an industry leader in both marketing strategy and copywriting, he has been featured in the Sydney Morning Herald and the Age, and his unique approach has significantly impacted the bottom line of hundreds of companies worldwide.
During our talk we covered matters such as:-
How a consistent brand message can convert into revenue
Building rapport and earning trust online
Leveraging linkedin to generate new business
What is the best way to set yourself apart from the competition
The pros and c...2020-07-0644 min
TLR Podcast4 Books Tara Rereads (+ 12 other books we weren’t supposed to talk about)Alternative Titles For This Episode
Apologies, Maple Syrup and other Canadian things
The Book Drinking Game!
Tara’s Big Fighter Feelings - THIS IS THE BEST ONE
In this podcast Sheena is joined by Tara Scott to chat about the 4 books she selected for TLR's 55 Rereads list. But, things got a little out of hand and they ended up talking about an extra 12 books
Books they were supposed to talk about
Kiss The Girl by Melissa Brayden
Publisher Bold Strokes Books
Audio Narrated by Felicity Munroe...2020-02-2359 min
Desván del GuajeEl Desván del Guaje, Conciertos y Novedades..Programa que acabamos de hacer como siempre en Radio PRA, y en el que si decides entrar podrás escuchar, el primer single del cuarto trabajo de Michelle David & The Gospel Sessions, Yes I Am, incluido en The Gospel Sessions Vol 4, gracias una vez más, cortesía de Fever Productions.
All Nighters desde Madrid nos avisan de conciertos por nuestra geografía hasta mayo, Seba Kaapstad, Mike Sanchez, Son Little, y The Tibbs, de todos hemos escuchado unas canciones.
Bywater Call visitan Asturias en dos ocasiones este mes, el 8 en Bocanegra y el 15 en el Club Niemeyer, y de ello...2020-01-302h 00
Business Processes Simplified PodcastCreating a Scalable Outbound Marketing Campaign with Scott BywaterGuest’s Background: Scott Bywater is a marketing strategist who has generated millions of dollars for his clients in over 126 different industries – using unconventional direct marketing techniques that generate extraordinary returns. He believes outbound marketing is underrated, particularly in the business to business space – because it allows you to actively target the ideal 80/20 clients you want, instead of just accepting whatever lands in your patch. According to Scott, not all customers are created equal. And the best way to get the whales in your niche – that can be worth 10-100 times an average client –...2020-01-3035 min
Beyond Bourbon Street, an Insider's Guide to New OrleansThe Bywater Neighborhood of New OrleansToday’s show is about exploring the Bywater, a neighborhood downriver from the French Quarter. Our guide is Chef Chris St. John, the chef and co-owner at Capulet, located in the heart of the Bywater. Join Chris and I as we discuss Capulet, the Bywater neighborhood, and answer a few listener questions along the way. Beyond Bourbon Street Sponsors Two Chicks Walking Tours If you love New Orleans, you’ve probably wandered through the Garden District. It is beautiful, but it really comes to life when you have a guide who can tell you about the...2020-01-2952 min
Peak Performance LeadershipSlow Down to Speed Up | Liz Bywater | Episode 99The world is moving at an ever increasing pace yet leaders are becoming more and more bogged down by everything which they are expected to achieve. Sometimes the best strategic is not actually learn how to speed up but rather how and when to slow down.
Liz Bywater has been called a one-of-a-kind leadership expert. Working at the intersection of business and psychology, Liz integrates deep expertise in human behavior and organizational dynamics with a pragmatic mindset and engaging personal style to help her executive clients thrive in an increasingly complex world. Liz works with top executives...2020-01-2851 min
Black-Eyed N BluesJackrabbit | BEB 396Playlist:
11 Guys Quartet, Jackrabbit,
Paul Edelman and Jangling Sparrows, Harriet Tubman,
Georgia Randall, Anticipation Blues,
Andrew “Jr Boy” Jones & Kerrie Lepai Jones, Blues Party,
Val Starr & the Blues Rocket, Can’t Get Sad Tonight,
Justine and the Unclean, Picking A Fight,
Wildmen Blues Band, Make The Best Of It,
Frank Bey, It’s A Pleasure,
Jeffrey Carl Faustman, All This Time (Make Me Smile),
Betty Fox Band, Winter’s Cold,
Tomislav Goluban, Fun Starts Here,
Thorbjorn Risager & The Black Tornados, Last Train,
Christian Collin, One And Only,
...2020-01-082h 07
សិល្បៈនិងវប្បធម៌ - វីអូអេបទសម្ភាសន៍VOA៖ កវីជនជាតិអូស្ត្រាលីលោក Scott Bywater សរសេរកំណាព្យពណ៌នាពីកម្ពុជា - មេសា 27, 2019លោក Scott Bywater ជាជនជាតិអូស្ត្រាលីម្នាក់មានដើមកំណើតនៅក្រុង Hobart រដ្ឋ Tasmania។ លោកបានមកដល់ប្រទេសកម្ពុជាក្នុងឆ្នាំ ២០០៨ ហើយបានធ្វើការងានៅអង្គជំនុំជម្រះវិសាមញ្ញកម្ពុជាអស់រយៈពេលបីឆ្នាំ។ បច្ចុប្បន្ន លោកជាកវីនិពន្ធ និងជាអ្នកចម្រៀងនៅតាមបារបារាំងនានាក្នុងរាជធានីភ្នំពេញ។ ការចំណាយពេលជាច្រើនឆ្នាំនៅកម្ពុជាជាកត្តាមួយដែលជំរុញចិត្តលោកឲ្យសរសេរកំណាព្យជាច្រើន ពណ៌នាពីទិដ្ឋភាពប្រចាំថ្ងៃផ្សេងៗ ក្នុងរាជធានីភ្នំពេញ។ លោក ណឹម សុភ័ក្រ្តបញ្ញា នៃ VOA បានជួបសម្ភាសន៍ជាមួយលោក Scott Bywater ពីសៀវភៅកំណាព្យរបស់លោក ការនិពន្ធ និងអំពីប្រទេសកម្ពុជា៕2019-04-2611 min
Growth Igniters® RadioWhy You Need to Slow Down to Speed UpHow can slowing down to be more strategic actually help you speed up success? Find out by listening on-the-go to Episode 132. We speak with Liz Bywater, Founder and President of Bywater Consulting Group, and the author of Slow Down To Speed Up: Lead, Succeed, and Thrive in a 24/7 World. Liz helps C-suite leadersRead More
The post Why You Need to Slow Down to Speed Up appeared first on Business Advancement.2018-01-3135 min
PreneurCast: Entrepreneurship, Business, Internet Marketing and Productivity037: Preneur Hierarchy FrameworkFollowing on from the Checklists and Frameworks Episode, Pete talks to Dom about one of his original frameworks, the Preneur Hierarchy, that guides the most productive use of your marketing efforts by identifying the different segments of any market
Action Step: Have a look at the Preneur Hierarchy diagram on http://www.preneurmedia.tv, and draw out your own version. Write out all of your current marketing activities, then put them into the Preneur Hierarchy to see if you are getting the most leverage for your efforts, or if there are opportunities to improve.
Bonus...2012-01-1200 min