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Scott Martin Of Global Student Solutions

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Global Student VoicesGlobal Student VoicesFrom International Student to Higher Ed Leader: Suahil Housholder on Challenges & Innovation at Small Private UniversitiesJoin Global Student Voices host Scott R. Martin in conversation with Suahil Housholder, VP for Finance and CFO at Anderson University.Suahil shares her inspiring journey from international student in the Cayman Islands to a leadership role in U.S. higher education. This episode dives into the major challenges facing small private universities today—enrollment pressures, financial sustainability, and the evolving value of a degree.Hear how Anderson University is adapting through initiatives like dual credit programs, micro-credentials, online learning, and expanded graduate offerings. Suahil also emphasizes the unique benefits of the on-campus experience, especially fo...2025-05-2733 minGlobal Student VoicesGlobal Student VoicesFrom International Student to Higher Ed Leader: Suahil Housholder on Challenges & Innovation at Small Private UniversitiesJoin Global Student Voices host Scott R. Martin in conversation with Suahil Housholder, VP for Finance and CFO at Anderson University.Suahil shares her inspiring journey from international student in the Cayman Islands to a leadership role in U.S. higher education. This episode dives into the major challenges facing small private universities today—enrollment pressures, financial sustainability, and the evolving value of a degree.Hear how Anderson University is adapting through initiatives like dual credit programs, micro-credentials, online learning, and expanded graduate offerings. Suahil also emphasizes the unique benefits of the on-campus experience, especially fo...2025-05-2733 minGlobal Student VoicesGlobal Student VoicesUnlocking the Potential of International Students w/ Coach MartinThis Global Student Voices podcast features an interview with Scott R. Martin, also known as "Coach Martin," discussing a partnership between Global Student Solutions and Woodland Star International School in Kenya. The partnership aims to provide career and college counseling services to students, which Coach Martin believes is a valuable extension of a school's existing support. He highlights the benefits of an external provider, including reinforcing the school's mission and offering objective guidance, particularly for international school students who often face unique application processes and diverse destinations. Coach Martin also emphasizes the importance of in-person connections and advocating for these studen...2025-05-2315 minPRESSURE by Scott MartinPRESSURE by Scott MartinWill We Meet AgainDeep and Groovy one for you 'Will We Meet Again" Scott Martin Free D/L!2025-02-1905 minGlobal Student VoicesGlobal Student VoicesFrom Lectures to Learning: Heidi Rhodes Transforms Math ClassroomsEmpowering Educators with Heidi Rhodes: Revolutionizing Math ClassroomsIn Season 2, Episode 2, Coach Scott Martin engages in an enlightening conversation with Heidi Rhodes, an international math educator with experience in China, Thailand, and the US. Heidi shares her journey from traditional teaching methods to pioneering "thinking classrooms" where students become the doers and thinkers of mathematics.Together, they explore the challenges and strategies of shifting educational culture, especially in small schools with limited resources. They discuss practical steps for implementing transformative teaching methods, the importance of involving parents and administrators, and how changing...2025-02-1040 minGlobal Student VoicesGlobal Student VoicesFrom Lectures to Learning: Heidi Rhodes Transforms Math ClassroomsEmpowering Educators with Heidi Rhodes: Revolutionizing Math ClassroomsIn Season 2, Episode 2, Coach Scott Martin engages in an enlightening conversation with Heidi Rhodes, an international math educator with experience in China, Thailand, and the US. Heidi shares her journey from traditional teaching methods to pioneering "thinking classrooms" where students become the doers and thinkers of mathematics.Together, they explore the challenges and strategies of shifting educational culture, especially in small schools with limited resources. They discuss practical steps for implementing transformative teaching methods, the importance of involving parents and administrators, and how changing the way math...2025-02-1036 minGlobal Student VoicesGlobal Student VoicesScott Martin shares GEN In this special episode of Global Student Voices, founder Scott Martin shares the inspiring vision behind the Global Education Network, highlighting how it connects students, schools, and universities to transform global education. 2025-01-1638 minGlobal Student VoicesGlobal Student VoicesCoach Martin Shares Global Education NetworkJoin founder Scott Martin in this special episode of Global Student Voices as he unveils the vision for the Global Education Network—a groundbreaking initiative connecting international students, schools, and universities. Discover how this innovative network is creating opportunities, bridging gaps, and shaping the future of global education. Don’t miss this inspiring conversation packed with insights, actionable ideas, and a call to be part of the change! 2025-01-1638 minBecause They MatterBecause They MatterQuality Time as a Gift for the HolidaysScott Murray hosts a discussion on the importance of quality time with children during the holidays, featuring Stacie Martin, Rhiannon Graham, and Jelesa Warren. Stacie emphasizes the significance of community gatherings and volunteering. Rhiannon shares her experience of celebrating Christmas with both parents and the joy of family traditions. Jelesa discusses the challenges of split families and the importance of creating unique experiences. They reflect on cherished childhood memories, such as baking with family and receiving meaningful gifts. Scott shares his experiences of giving back and the impact of philanthropy. The conv...2024-12-1038 minGlobal Student VoicesGlobal Student VoicesSteph and Donald Talk International Schools with Coach MartinJoin Scott R Martin in this insightful episode of Global Student Voices as he engages with Donald and Stephanie, educators at Kodai International School in India. Discover the rich history and evolution of Kodai International School, balancing academics, arts, and sports in their unique educational approach. Learn about the challenges posed by technology, the lingering effects of COVID-19 on students, and the expanding opportunities in global education. Key Takeaways: Historical roots dating back to 1901 and its transition to serving a diverse international community. Unique blend of IB and American curriculum. Emphasis...2024-11-2742 minGlobal Student VoicesGlobal Student VoicesSteph and Donald Talk International Schools with Coach MartinJoin Scott R Martin in this insightful episode of Global Student Voices as he engages with Donald and Stephanie, educators at Kodai International School in India. Discover the rich history and evolution of Kodai International School, balancing academics, arts, and sports in their unique educational approach. Learn about the challenges posed by technology, the lingering effects of COVID-19 on students, and the expanding opportunities in global education. Key Takeaways: Historical roots dating back to 1901 and its transition to serving a diverse international community. Unique blend of IB and American curriculum. Emphasis...2024-11-2642 minGlobal Student VoicesGlobal Student VoicesIgnacio talks with Coach Martin - Audio🎙️ Latest Episode: An Inspiring Conversation with Coach Ignacio Segovia | Global Student Voices 🌍 In this exciting episode of Global Student Voices, Coach Martin interviews renowned mental performance coach Ignacio Segovia. Discover insights into unlocking your full potential, enhancing mental toughness, and achieving excellence in sports and life. Ignacio shares wisdom from his experience coaching elite athletes and introduces his latest book. 🎧 Tune in now for an engaging discussion on the mental strategies that can elevate anyone's game! 🌐 Connect with Coach Ignacio Segovia: Official Website: https://mentalperformance365.com/ His Book on Amazon: https...2024-10-0843 minGlobal Student VoicesGlobal Student VoicesIgnacio talks with Coach Martin🎙️ Latest Episode: An Inspiring Conversation with Coach Ignacio Segovia | Global Student Voices 🌍 In this exciting episode of Global Student Voices, Coach Martin interviews renowned mental performance coach Ignacio Segovia. Discover insights into unlocking your full potential, enhancing mental toughness, and achieving excellence in sports and life. Ignacio shares wisdom from his experience coaching elite athletes and introduces his latest book. 🎧 Tune in now for an engaging discussion on the mental strategies that can elevate anyone's game! 🌐 Connect with Coach Ignacio Segovia: Official Website: https://mentalperformance365.com/ His Book on Amazon: https...2024-10-0841 minBecause They MatterBecause They MatterLet's Talk about Sacrifice, Dedication, and Perseverance - Meet Rhiannon's Amazing Mom Cindy!Rhiannon Graham, Miss Capital City Illinois, and her mother Cindy discussed their experiences as a single parent family. Cindy, a government employee and bartender, shared her struggles with finances, time management, and providing for Rhiannon. Rhiannon highlighted her mother's dedication, which inspired her to pursue a graduate degree in social work and advocate for single parents. They emphasized the importance of community support and creative solutions for financial and time management challenges. Cindy's sacrifices and Rhiannon's achievements underscored the resilience and love within their family, reinforcing the theme of the podcast, "Because They Matter."We have a...2024-09-1630 minThe North StateThe North StateWho Watches the Newsmen? (Trailer)It's been a dark year for Canadian news media. Legacy news has failed to show the full story, hold politicians to account or, in some cases, even cover important stories. Certain podcasts purporting to criticize the state of journalism have abdicated any and all responsibility. Join independent journalist and the writer behind The Catch, Scott Martin, as he cuts through the news noise.Head to readthecatch.ca and sign up for a subscription to support The North State.The North State is a proud member of the Harbinger Media Network. Visit Harbinger for...2024-09-1503 minGlobal Student VoicesGlobal Student VoicesVideo Podcast Aaron Basko Talks with Coach MartinNavigating U.S. University Admissions: An Interview with Aaron Basko on Global Student Voices Welcome to another insightful episode of Global Student Voices, hosted by Coach Martin from Global Student Solutions. In this episode, we are joined by Aaron Basko, a renowned author and career consultant, to discuss his latest book, How to Impress U.S. Universities: A Guide for International Students, and the secrets to navigating the U.S. university admissions process. Aaron Basko is the author of the acclaimed book How to Impress U.S. Universities: A Guide for International Students. With over 25 ye...2024-08-2734 minGlobal Student VoicesGlobal Student VoicesAuthor Aaron Basko Talks with Coach MartinNavigating U.S. University Admissions: An Interview with Aaron Basko on Global Student Voices Welcome to another insightful episode of Global Student Voices, hosted by Coach Martin from Global Student Solutions. In this episode, we are joined by Aaron Basko, a renowned author and career consultant, to discuss his latest book, How to Impress U.S. Universities: A Guide for International Students, and the secrets to navigating the U.S. university admissions process. Aaron Basko is the author of the acclaimed book How to Impress U.S. Universities: A Guide for International Students. With over 25 ye...2024-08-2734 minGlobal Student VoicesGlobal Student VoicesAuthor Rhyse Furio w/ Coach Martin GSV eps 2 Global Student Voices Podcast: An Interview with Author Rhyse Furio In this episode of Global Student Voices, Coach Martin from Global Student Solutions sits down with Rhyse Furio, an accomplished author and global student. Rhyse shares her unique journey as a fourth-culture kid, having lived in the Philippines, Cyprus, Lebanon, and the United States. She delves into how these diverse experiences have shaped her worldview and profoundly influenced her writing. Join us as Rhyse discusses her latest works, including her debut novel A Seal upon the Heart, and the upcoming sequel A Thief in...2024-08-1343 minGlobal Student VoicesGlobal Student VoicesSamir talks with Coach MartinCoach Martin talks about global students with global student from India Samir Pipalia. Samir is a success in the business world but here we explore the college years, student leadership and making the most of your university experience. Samir was active in social clubs, the International Student Association and so much more while at Anderson University in Indiana. 2024-07-0241 minGlobal Student VoicesGlobal Student VoicesJulie Joy with Coach MartinCommunity activist, spiritual leader, coach, podcaster, speaker, author, and global student from Tanzania, Kenya and the US Julie Joy Stoll talks about community with GSV host Scott Martin. You can learn more about our guest on her website juliejoy.world You can find her podcast at Celebrating the Good on Youtube As always global students, families and school leaders are invited to follow Global Student Solutions on Social media and visit our website at www.TheGlobalStudentSolutions.com 2024-07-0233 minPRESSURE by Scott MartinPRESSURE by Scott MartinWHATCG (Scott Martin Remix)A little diddy to giddy up to. FREE DOWNLOAD2024-05-1303 minGroundswell Origins PodcastGroundswell Origins PodcastBruce Kasanoff | The Work-Life IntegrationOn this episode of the Groundswell Podcast Scott and Bruce discuss the concept of work-life balance, emphasizing that work is just a part of life and that individuals must decide how they want to navigate through the world. We have discussions about how we are just a fragment of our own lives and pose the question of how we want to navigate through the world as a whole. The episode delves into the concept of integration and the significance of being intentional in managing the interplay between work and life for a fulfilling existence. Bruce Kasanoff is...2023-07-211h 15Groundswell Origins PodcastGroundswell Origins PodcastJenn Lim | Beyond Happiness a Strategy for Culture & GrowthAloha, In this episode we have the amazing Jenn Lim. She is the CEO, and Chief Happiness Officer of Delivering Happiness. Delivering Happiness focus is improving company cultures for greater profits and a more sustainable way to do business. We dive into all the key ideas that can make the difference in your business, and what it really means to create a happy workplace. Please feel free to use the speak pipe at the link below to ask any questions or how we can improve our podcast for future episodes. Lets paddle in! https://groundswellorigins.com/podcast2023-05-251h 04Groundswell Origins PodcastGroundswell Origins PodcastBrian Piper | Content Marketing the Epic StrategyIn this Episode we have a special guest, Brian Piper. He is an outstanding speaker, a renowned author, and an expert in content marketing. In this episode we go over the future, from content marketing, to the new AI trend that has taken the world by surprise. He reveals the secrets of creating real content that creates your own groundswell, finding your audience and create super fans into your growing community. Lets Paddle in.  The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it...2023-05-111h 05Groundswell Origins PodcastGroundswell Origins PodcastMark Schaefer | The Next Strategy for Brands is CommunityWelcome to the Groundswell Podcast featuring the legendary Mark Schaefer, where today we'll be discussing a wide range of topics, including community, marketing, the future, and everything in between. Mark Schaefer is the incredible Best selling author of "Marketing Rebellion", and his recent release "Belonging to the Brand: Why Community is the Last Great Marketing Strategy". He has been a keynote speaker, and is renowned for his wealth of knowledge in the marketing community. Lets paddle in!   The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across ind...2023-05-0456 minPRESSURE by Scott MartinPRESSURE by Scott MartinTonight (Scott Martin Club Edit)Added a little groove to the amazing Spiritchaser and Dyanna Fearon track "Tonight". Spiritchaser puts out of some of the most absolutely blissful house, and Dyanna's voice added to it - heaven. Free Download! Support the original track here: https://www.traxsource.com/track/10782186/tonight-extended-mix Big Love xx Scott2023-04-2906 minGroundswell Origins PodcastGroundswell Origins PodcastJay Baer | Marketing at the Speed of CustomersOn this episode of the Groundswell Marketing Podcast, we're joined by the awesome Jay Baer for the third time! He spills the tea on his TikTok journey, including his tequila teacher, and shares his thoughts on how businesses should respect their customers' time. Jay also breaks down his Talk Triggers framework, which is all about creating buzz for your brand. If you're looking to up your marketing game, you won't want to miss this episode! The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to le...2023-04-271h 00Groundswell Origins PodcastGroundswell Origins PodcastDavid Allison | Rise of the Values Economy  It’s time to kill demographics. Good and dead. For millennia, we’ve been using demographics to identify each other and to help us figure out in a split decision what to do next. Were you going to harm me or help me? This is how we survived. As society matured, you were organized by your role and your status. If you were a woman, a man, rich or poor. Demographics dictated your destiny. But how we act now in the modern world vs what it took for us to survive before has evolved and chang...2023-04-131h 06PRESSURE by Scott MartinPRESSURE by Scott MartinPlayhouse (Kolter Remix)(Scott Martin Sandbox Edit)This track by Len Vitz & Charlie Iapicone(and the Kolter remix specifically) has been one of my favorites lately. It's finally out, and I wanted to give the amazing remix by Kolter my own little touch of groove. Support the artists and get the track here: https://www.traxsource.com/track/10815216/playhouse-kolter-remix Hope you enjoy it! Big Love xx Don't forget to follow on the social if you please :) ig: www.instagram.com/mr.scottmartin/ TT: https://www.tiktok.com/@scottmartin_dj Now on Spotify! bookings: scottmartindj@gmail.com2023-03-2506 minGroundswell Origins PodcastGroundswell Origins PodcastTucker Max | The Waves of Impact from Writing a BookThis episode features Tucker Max, the founder of scribe media, a professional-publishing company, and Lioncrest Publishing both working with Scott used for create his book. In this episode Scott and Tucker do a deep dive into why write a book, what are some of the benefits, some of the unique things to think about when self publishing and some of the benefits of it.   The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bot...2023-03-2146 minGroundswell Origins PodcastGroundswell Origins PodcastScott A. Martin interviewed by Tyler Chisholm | Groundswell's OriginsA background episode interview by Tyler Chisholm talking about the launch of Scott’s 3 year project a Book called Groundswell: The Unseen Wave of Business Growth, The new community for Impact Creators called Groundswell | Inner- Circle and the recent launch of Marketer Magazine and Marketer 101.  In this over 2 hour episode Tyler does a comprehensive background story on what has lead up to these pivotal launches and what is coming in the future. "Like a gladiator. You go in the ring, you could die. But you go in. That's an entrepreneur."- Scott A. Martin...2023-02-231h 59PRESSURE by Scott MartinPRESSURE by Scott MartinParallels (Harry Romero Extended Edit)(Scott Martin Club Mix)a little club mix of the track 'Parallels' Harry Romero Edit by Pako Diaz, Shyam P & Harry Romero2023-02-1206 minGroundswell Origins PodcastGroundswell Origins PodcastDr. Elizabeth Lindsey | Ancient wisdom with modern applicationsIn this episode, Dr. Elizabeth shares the insights she has gained from all her years as a National Geographic explorer learning about ancient wisdom directly from shaman and tribes around the world. She had the deep unique opportunity to learn about Ancient Hawaiian wisdom one of which is called Wayfinding and shares how this can be applied to modern applications. The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is...2023-01-1926 minGroundswell Origins PodcastGroundswell Origins PodcastJoe Pulizzi | Creator Content & Strategies For Web 3What is web 3? How is web 3 effecting the creator economy? How can we take on web 3 and use it to our advantage? Get ready for the creator economy and get all the juice you need to take on web 3 while hearing from real experiences in this incredible episode filled with everything you need to take on the web 3 space.  "If you don't deliver consistently over time, you're never going to build that trust, you're never going to win the heart of that audience." - Joe Pulizzi   #groundswellpodcast #marketingpodcast #scottmartin #sustainablegrowthmarketing #joepulizzi #web3 #contentcreator ...2022-12-091h 02Groundswell Origins PodcastGroundswell Origins PodcastGuru Singh | The Wave Spell Part 2The second part of the Spiritual Groundswell with Guru Singh. We introduce our masterful class and the creation of a collaboration course of the Mindful Marketer.  He is a teacher of conscious living with Kundalini Yoga, Meditation & Humanology.  His deep understanding of the universe and world around us is revealed when we start discussing the unique intersection of marketing, business and the spiritual realms.  Paddle in.  The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustai...2022-09-061h 02Groundswell Origins PodcastGroundswell Origins PodcastGeoffrey Moore | Staircase to SustainabilityIn this episode, Geoffrey Moore and I discuss the interrelations between human behavior, including biological imperatives, and marketing. The conversation is wide ranging and even at times philosophical, spiced here and there with pithy anecdotes from Moore’s time assisting start-ups with Wildcat Venture Partners.    This episode was such a honor for me since his work had a massive impact on me personally First with Chasm Theory outlined in his seminal book; Crossing the Chasm and the critical writing of Escape Velocity that shaped my thinking in helping my clients with marketing strategies.  To have the o...2022-08-121h 02Groundswell Origins PodcastGroundswell Origins PodcastGary Henderson | The Next Wave Creator Economy Paddle in.   Meet Gary Henderson author of The Clubhouse Creator and founder of DigitalMarketing.org.    In this revealing episode, he expertly walks me thru an in-depth 101 overview of the changing landscape with Web 3 / Creator Coins and NFTs.      This episode is especially interesting because I literally am getting light bulbs as he breaks it all down for me.       He shares how he is changing the way marketing /business and creators will market and build sustainable profitable businesses in this new era of Web 3 and communities.    If you want to get a real understanding of the next wave. This is the episode for you.  ...2022-06-061h 19PRESSURE by Scott MartinPRESSURE by Scott MartinPRESSURE :: VOL 33 Lupe Fuentes B2B Scott MartinA very special guest mix with Lupe Fuentes! A fun little B2B session live from DTLA. Lupe Fuentes Soundcloud: https://soundcloud.com/lupefuentes Lupe IG: @lupefuentes Scott Martin IG: @mr.scottmartin2022-05-131h 01Groundswell Origins PodcastGroundswell Origins PodcastJaiya & Ian Ferguson | Mixing Business with PleasurePaddle in.  Meet Jaiya & Ian Ferguson who are somatic Sexologists turned successful entrepreneurs talking about Sex, Marketing and Business!  These world-renowned pleasure sommeliers and sex experts are founders of The Erotic Blueprint Breakthrough and were recently featured on Netflix.   In addition to authoring numerous books about sexual satisfaction, both of them can be seen speaking on stages around the world, creating transformation for the clients of thought leaders like Tony Robbins, Mama Gena, Neil Strauss, Esther Perel and many other others.   You may have seen them on Ricki Lake, The Doctors, Good M...2022-04-151h 14PRESSURE by Scott MartinPRESSURE by Scott MartinWALLY 50 (Scott Martin live from Somewhere Nowhere NYC)What a celebration! Honored to have been a part of Celebrating Wally's 50th. Here's a portion of my set from the night - house classics and much more. FREE DOWNLOAD2022-03-091h 52Groundswell Origins PodcastGroundswell Origins PodcastShaun Tomson | Never Turn Your Back On The OceanPaddle in.  Meet Shaun Tomson World Champion Surfer and Entrepreneur talking about leading with purpose. Please a deep dive into the code he lived by to be a champion and a business code for entrepreneurial success. There are some people in this world who are pure, true guiding lights. They are hard to find, because they don't often seek the spotlight. They quietly live in the service of others, and they speak with such respect for life that their voice rings with rich, authentic compassion.   Shaun Tomson is just such a human. He is one of th...2022-03-0156 minGroundswell Origins PodcastGroundswell Origins PodcastCherie Cohen | Making Global Waves in Sports MarketingPaddle in. Today's guest Cherie Cohen talks about content syndication and unique approaches to revenue across multiple media platforms in the fast-changing landscape of the World Surf League.  It wasn't that long ago that surfing was an individual's sport. The immense apparatus required to take a personal sport and have it internationally recognized and celebrated is akin to how a small rogue wave in the ocean turns into a groundswell that crashes to a beach a thousand miles away.   Cherie Cohen stands at the progenitor of many rogue waves. She is the visionary who directs them, an...2022-02-211h 18Groundswell Origins PodcastGroundswell Origins PodcastJoe Pulizzi | The Content EntrepreneurPaddle in.  Tilting the Content Creator Economy with Content Entrepreneurs  What is a content entrepreneur? When is the creator economy happening? What does it take to be a successful content entrepreneur?  How do you build a strategy to take advantage of the exploding creator economy?  It's about the tilt.  This week's guest is one of the most respected individuals to speak on this topic.  Meet the godfather of Content Marketing Joe Pulizzi. In my eyes (and many others) ... total legend.  World author, podcaster, marketing speaker and entrepreneur.  Joe educ...2022-02-011h 09PRESSURE by Scott MartinPRESSURE by Scott MartinSix UnderOUT NOW! Six Under - Scott Martin (unsigned) 2022 !Free Download in the link! Very happy to share with you all my take on a 90's classic from The Sneaker Pimps. Hope you enjoy it! FOLLOW ME! ig: @mr.scottmartin tw: Scott_MartinDJ fb: facebook.com/scottmartindj Now on Spotify! bookings: scottmartindj@gmail.com2022-01-3106 minGroundswell Origins PodcastGroundswell Origins PodcastLucas Di Grassi | Racing for Innovation and SustainabilityPaddle in.  In this episode, I interview Lucas Di Grassi about his career in marketing new emerging industries, sustainability, innovation and his career in motorsports.  He is a well-known world champion Formula E race car driver who is transforming the industry -completely on the leading edge of speed and innovation. Lucas is one of the most profound experts across so many categories from being a top athlete, speaker, ambassador, inventor, collaborator, world champion, racer car driver, and founder and so much more.  From São Paulo, Lucas is the most successful Braz...2022-01-0659 minGroundswell Origins PodcastGroundswell Origins PodcastJeff Pensiero | The Baldface TruthPaddle In. In this episode, I get some face shots of stoke talking with backcountry lodge owner and industry innovator Jeff Pensinerio who goes by the handle Bald Is Beautiful. As the owner of Baldface Lodge, and Baldface Vahalla in the B.C. Backcountry he hosts guests to some of the most incredible snowboarding/skiing experiences called Catskiing.  Jeff has redefined how to be resourceful in business and develop original avenues of revenue and diversify his business in ways still not duplicated by the industry.  We talk about how he has taken his own path an...2021-12-3053 minGroundswell Origins PodcastGroundswell Origins PodcastPauline Brown | Aesthetic Intelligence a Tasteful StrategyPaddle in. In this episode, I interview iconic luxury goods leader Pauline Brown author of Aesthetic Intelligence about how the new competitive landscape of brands will be in the codes, or the senses that people remember about your brand.  As former Chairman of LVMH Moët Hennessy Louis Vuitton North America she details the art and science of brand-building under the rubric of Aesthetic Intelligence. In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for mo...2021-12-171h 15Groundswell Origins PodcastGroundswell Origins PodcastDave Navarro | Unplug to ConnectPaddle in. Dave Navarro is sharing his unique perspective in this rare episode. His deep understanding of culture, trends and even politics.  Dave is a six-string legend, guitarist, singer, songwriter, actor and television personality (considered the first true guitar hero with such notorious bands as Jane's Addiction and Red Hot Chili Peppers).  We explore his unique point of view and experience in working with marketing in the Hollywood / music industry. In addition, we talk about how we met and collaborated on helping Tulsi Gabbard with her presidential campaign.  This episode is sur...2021-11-3058 minGroundswell Origins PodcastGroundswell Origins PodcastGina Bianchini | The Mighty Power of Building Your CommunityPaddle in. In this episode, we talk about the importance of creating a virtual community around your niche and the new phenomenon of creators and businesses migrating from using social media channels into a sustainable platform where there is better engagement and deeper interactions. Gina is CEO & Co-Founder of Mighty Networks, the premier SaaS platform for creators and brands to start and grow communities they own.    The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to c...2021-11-0548 minGroundswell Origins PodcastGroundswell Origins PodcastMorgan Maassen | The Marketing Lens of PhotographyPaddle in.  Meet Morgan Maassen an award winning photographer and filmmaker from Santa Barbara, California. An aficionado of art, music, fashion, traveling, cloudscapes, and the ocean. Has created some of the most beautiful and unique images that grace the covers of Surf Magazines and beyond.  Morgan has been interviewed by Wired, Fstoppers, Impakte, Without Walls, ESPN, Stab Photolyfe, Lomography. He has won the following awards: 2014 Olympus Pro Photographer Showdown Finalist, 2013 Red Bull Illume "Lifestyle" Winner, 2013 Red Bull Illume "Athlete's Choice" Winner, 2013 Monster Children Black & White Finalist & 2010 Follow The Light Grant Recipient. We...2021-09-2659 minGroundswell Origins PodcastGroundswell Origins PodcastTulsi Gabbard | Waves of Human ConnectionAloha and help me welcome the honourable US Congresswoman Tulsi Gabbard as we talk about business, marketing, aloha and building a groundswell.  We have a unique look into her campaign for her bid for the Democratic nomination for the presidential race. I had the privilege of working with her on that campaign and we talk about some of the strategies and lessons.  Some more background is that she is an American politician and United States Army Reserve officer who served as the U.S. Representative for Hawaii's 2nd congressional district from 2013 to 2021. Elected in 2012, she wa...2021-09-2253 minGroundswell Origins PodcastGroundswell Origins PodcastGuru Singh | Spiritual GroundswellIn this insightful and intriguing episode, we kick off Season 3 with highly respected and renowned Guru Singh a master spiritual teacher, 3rd Generation Yogi, author and musician.     He is a teacher of conscious living with Kundalini Yoga, Meditation & Humanology.  His deep understanding of the universe and world around us is revealed when we start discussing the unique intersection of marketing, business and the spiritual realms.  Paddle in.  The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create s...2021-09-141h 09Groundswell Origins PodcastGroundswell Origins PodcastYousuf Bhaijee | The Word Of Mouth CoefficientEver wonder how you might track word of mouth marketing? Meet Yousuf Bhaijee a growth strategist who might just have the answer for you.  Word of mouth is critical to growing a successful product.  Despite its importance, word of mouth has always been hard to measure and therefore hard to influence.  I first discovered Yousuf and his brilliance in an article he co-wrote on Reforge called: The Word of Mouth Coefficient  In this episode we do a deep dive into Word of Mouth and Growth Strategies and his unique approach to tracking, measuring and impacting resu...2021-02-1659 minGroundswell Origins PodcastGroundswell Origins PodcastScott Martin & Mike Allan Part 2 | Lessons Owning a Marketing AgencyIn this 2 part episode, I (Scott Martin) and my former business partner Mike Allan talk about our experiences and the journey of building and growing our agency SDMG (Strategic Direct Marketing Group) over 10 years that worked with some of the largest brands such as Best Buy, Detroit Pistons, Sport Chek, West Jet, HBC and many others. We reflect on some of the lessons and outrageous stories this experience had for us on our entrepreneurial journey.     The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across indus...2021-02-121h 17Groundswell Origins PodcastGroundswell Origins PodcastScott Martin & Mike Allan Part 1 | Lessons Owning a Marketing AgencyIn this 2 part episode, I (Scott Martin) and my former business partner Mike Allan talk about our experiences and the journey of building and growing our agency SDMG (Strategic Direct Marketing Group) over 10 years that worked with some of the largest brands such as Best Buy, Detroit Pistons, Sport Chek, West Jet, HBC and many others. We reflect on some of the lessons and outrageous stories this experience had for us on our entrepreneurial journey.   The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to lear...2021-02-121h 14Groundswell Origins PodcastGroundswell Origins PodcastRandy Frisch | The Content Marketing ExperienceZero F's given in this episode with CMO and Co-Founder of Uberflip and author of F#ck Content Marketing.  Randy has been named one of the top 50 Fearless marketers in the world by Marketo.   We do a deep dive into the framework for designing an exceptional content marketing experience.    The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small t...2021-02-121h 00Groundswell Origins PodcastGroundswell Origins PodcastAshley Faus | The New Buyer's Journey is a PlaygroundIn this episode, Ashley Faus discusses the new strategic way to view content and the customer's buyer journey. We do a deep in depth breakdown of how to reframe content marketing and discard the traditional customer funnel thinking.  Ashley is a respected marketing strategist with exceptional skills in execution, from social media, to content and editorial, to demand-gen and events. She loves telling high-level stories that resonate with audiences and connecting the dots between types of assets and distribution channels. She has been published on TIME, Forbes, MarketingProfs, and The Muse, and I've spoken on v...2021-02-051h 04Groundswell Origins PodcastGroundswell Origins PodcastJacob Malthouse | Why Being Master of Your Domain Names is CriticalDomain names. Hardly anyone talks about it in marketing yet it's one of the first and most important addresses to your business. Meet my guest Jacob Malthouse an expert on the topic. He was originally with ICANN as Global partnerships (the organization that oversees all the domain names)  Over the last 12 years, Jacob was Co-CEO, Co-Founder & Director of .eco Domain names. His unique perspective on why every business should be paying significantly more attention to their domain strategy.  He conceived and created the ‘.eco’ top-level domain. Innovated a new web architecture to accelerate sustainability; blending eco-ce...2020-12-1958 minGroundswell Origins PodcastGroundswell Origins PodcastSean Ellis | Growth Hacking MasteryThe "Godfather of Growth" Sean Ellis drops numerous, in-depth strategies for entrepreneurs searching for both rapid and long-term sustainable growth in their business. Sean Ellis is the author of Hacking Growth which has been translated into 16 languages. He is the former growth lead for breakout success companies like Dropbox, LogMeIn, Eventbrite, and Lookout - each worth billions today. In this show, he shares his experience and insights from his vast hands-on experience and teaching-to take your growth to the next level.   The Groundswell Podcast—interviews legends in marketing and business, as wel...2020-10-181h 08Groundswell Origins PodcastGroundswell Origins PodcastJay Baer | Voice Marketing A Sound StrategyVoice-activated marketing is exploding and Jay Baer top marketing expert details in this episode the importance to add audio into your strategy.  We talk about how this is going to be one of the most important trends in the very near future.  In this enlightening episode, Jay shares how audio and voice are about to reshape how business connect with customers in this new emerging format. He is a 6 time New York Times best-selling author, world-renowned speaker, 7th generation entrepreneur, build 5 multimillion-dollar businesses.  Paddle in. The Groundswell Podcast—interviews legends in marke...2020-10-041h 01Groundswell Origins PodcastGroundswell Origins PodcastJoe Pine | Authenticity the Real StrategyThis is genuinely an epic episode! Once again I have internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups, Joe Pine. He is co-founder of Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings. Joe joins me for an insightful episode to deep dive into the topic of Authenticity.  Who knew there are multiple genres of perceived authenticity?  Joe breaks down how now more than ever, customers are looking for something real and genuine. In a world inundated by fakes an...2020-09-2655 minGroundswell Origins PodcastGroundswell Origins PodcastAlec Stern | Marketing for StartupsAlec Stern is an entrepreneur, speaker, mentor and investor.  Performing hundreds of keynote addresses Worldwide, Alec has become known as America’s Startup Success Expert for his popular sessions at conferences like Secret Knock, CEO Space International, City Summit, Powerteam International, and Habitude Warrior. In 2019 Alec was the Keynote speaker at three out of the top five “Inc. Magazine Must Attend Conferences for Startups and Entrepreneurs in 2019.” While on tour, Alec has shared the stage with the likes of Tom Bilyeu, Jack Canfield, Les Brown, Kevin Harrington, and Mark Victor Hanson. Alec was selected to the Influence 100 Authority List by Infl...2020-09-0549 minGroundswell Origins PodcastGroundswell Origins PodcastAJ Wilcox | Unlocking Linkedin with Paid MarketingThis is going to be a unique episode and might surprise some of my loyal listeners that I am talking about paid marketing. It actually has its place and you are about to meet the expert to explain when, how and why.  AJ Wilcox joins us today to discuss the ins and outs of paid program usage on LinkedIn. AJ is the founder of B2Linked, THE agency that specializes in account management and training/consulting with LinkedIn Ads. B2Linked is the only agency worldwide that's a LinkedIn certified marketing partner. This is a v...2020-09-011h 03Groundswell Origins PodcastGroundswell Origins PodcastRobbie Kellman Baxter | Master the Forever Transaction with Subscription Business ModelThis is one exciting episode as we dive into one of my favourite business models Subscriptions!  Meet top expert who coined the term "Membership Economy" Robbie Kellman Baxter is the founder of Peninsula Strategies LLC, a management consulting firm, as well as the author of the bestselling book "The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue." Her new book "The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave" was released in April 2020. Robbie is also the host of the podcast "Subscription Stories: True T...2020-08-281h 13Groundswell Origins PodcastGroundswell Origins PodcastBrian Fanzo | The Shifting Landscape of MarketingMeet Brian Fanzo - one of the most sought after digital futurist and speakers. His insights are massively followed in the industry and IS the voice of "what's next" in my opinion. In this energetic episode, we talk about the current state of marketing, virtual conferences, branding, trust, and customer experiences.   Brian Fanzo is an industry leader who translates the trends of tomorrow to inspire change today. His customized and personalized programs showcase real-world stories and examples of forward-thinking people and businesses. He teaches companies of all sizes how to leverage technology in re...2020-08-051h 08Groundswell Origins PodcastGroundswell Origins PodcastChris Do | The Lines Blur Between Branding & MarketingMeet my extraordinary guest Chris Do a design and branding industry legend who founded The Futur helping and teaching creative entrepreneurs how to build their dream business. Chris has over 24 years in business, sold more than $80 million in the design business, and won every award you can imagine including an Emmy.  He’s not just an award-winning designer and director, but also the CEO and Chief Strategist of Blind, an agency with clients like MLB, Nike, EA, Xbox, Audi, Microsoft, the NFL and more. In this episode, Chris shares his unique insights into the changing env...2020-07-141h 03Groundswell Origins PodcastGroundswell Origins PodcastDavid Allison | Marketing Using Demographic Stereotypes Is DeadAre you wanting to go deep on new research that will change the way we all do our marketing? In this episode, we speak with David Allison who is the author of the best selling book “We are all the same age now”.  His revolutionary book introduces the first global dataset that can identify values that trigger behavior for anything on earth.    He is the Founder of The Valuegraphics Database, the first global record of what we all care about, created from a half-million surveys in 152 languages and 180 countries. Valuegraphics measures what everyone on earth values...2020-07-0656 minGroundswell Origins PodcastGroundswell Origins PodcastChris More | Sustainable Growth Through InnovationThis episode goes deep into the mind of Chris More, one of the top growth strategists in the world. He considers himself a “T-shaped” person (see Medium article), having multiple skill areas with one very deep area. He’s also an expert in unlocking the potential of your products with scientific, repeatable strategies. We get into his background as he shares insights from his 20 years in experimenting and perfecting processes to create sustainable growth. He details the secret spots of growth and how to develop strategies to generate real growth. Over the past 10 years, he moved...2020-06-111h 14Groundswell Origins PodcastGroundswell Origins PodcastMichael Brenner | Mean People SuckMichael Brenner Content Marketing expert, and author of the new book "Mean People Suck" shares how companies can build smarter more profitable businesses with a happy culture void of mean people. Empathy is fast becoming one of fastest growing business imperatives.    He has been recognized as a top business speaker by Huffington Post and top CMO Influencer by Forbes. He has Co Authored 2 additional bestselling books "The Content Formula" and "Digital Marketing Growth Hacks". With over 1,000 articles in The Economist, The Guardian, Forbes, and Entrepreneur Magazine he is a true titan of marketing.    2020-05-291h 07Groundswell Origins PodcastGroundswell Origins PodcastMaster Co | Energize Your Business with Kindness and Mindful MarketingMaster Co is a world renowned teacher of how to use energetic techniques based on ancient spiritual principles. I first met him speaking at Business Mastery with Tony Robbins. Since then I have trained under him, and I helped launch his new brand at Tony Robbins UPS in San Jose. We talk about how using his techniques can help businesses attract and grow more business.  This is a unique episode to say the least in a series I am calling: Mindful Marketing. Bonus: Master Co Mindful Marketing Meditation Background:  Stephen Co wa...2020-05-241h 03Groundswell Origins PodcastGroundswell Origins PodcastJeremy Miller | Crisis MarketingIn this episode I interview branding expert & entrepreneur  Jeremy Miller. He is the founder of a consultancy called  Sticky Branding and the author of Sticky Branding and his just released book: Brand New Name.  We discuss How to adapt your business in the new new reality.  Jeremy's background in Branding and Marketing:  Jeremy first became interested in branding when he took on the task of rebranding his family’s struggling business. After launching a successful rebrand there, he sold that business and started Sticky Branding, where he now helps other business owners create names for...2020-05-1640 minGroundswell Origins PodcastGroundswell Origins PodcastKristin Zhivago | The New Roadmap To RevenueIn this timely episode I do a deep dive with revenue & marketing expert Kristin Zhivago on topics like how businesses can adapt to the current challenges facing entrepreneurs.  She shares her process on understanding how your customers want to buy and how to sell to them based on 4 types of buyer scrutiny.  This is from decades of work as an marketing agency owner & revenue coach to top executives in silicon valley and beyond. Get in synch with the mindset of customers by shifting from designing a selling journey to learning from customers their buying journey. ...2020-05-011h 01Groundswell Origins PodcastGroundswell Origins PodcastBruce Kasanoff | Be HumanSeason 2 kick off with Bruce Kasanoff Bruce shares how energy, focus, and being human - is the sustainable way to build and grow your business.  Bruce Kasanoff is an author, speaker, Linkedin Influencer, and marketing expert. The Chartered Marketing Institute "Named Bruce one of the 50 most influential thinkers in marketing and business today."  I met Bruce almost 20 years ago and wrote a review on the back of his industry leading book: Making It Personal and How to Profit from Personalization without invading privacy, which has predicted many of the personalization practices that have be...2020-05-011h 08Groundswell Origins PodcastGroundswell Origins PodcastScott Martin | The Solo EpisodeAloha.   I finally decided to do my first solocast episode.  This is the season 2 opener.  I’m Scott and have been a marketer for 25 years across branding, strategy, and advertising, and execution. After working with tons of high-profile national brands, I was tired of businesses without soul and that continued to throw money at advertising without measurable impact on the bottom line. I learned all the behind-the-scenes detailed execution and power of content for building attention and trust with an audience. In 2016, I launched Groundswell Marketing to support entrepreneurs with strategic marketing: the foundational, forward-thinking, and su...2020-04-2741 minGroundswell Origins PodcastGroundswell Origins PodcastJP Sears | Marketing with Humor is No JokePrepare for some serious ideas on how build an audience without marketing or advertising.  This is no joke... but it will be entertaining as I interview JP Sears world re-nownend comedian and online personality and life coach. He is known for his satirical parodying of veganism, gluten-free fads, new age beliefs, social justice warriors and other "modern hippy" topics with his video series Ultra Spiritual JP is also the author of “How To Be Ultra Spiritual,” (Sounds True Publishing).  He is very active with his online videos where he encourages healing and growth through his humoro...2020-02-281h 18Groundswell Origins PodcastGroundswell Origins PodcastDean Graziosi | The Art and Science of MarketingDean shares some of his marketing insights over 20 years of incredible success across multiple businesses doing over a billion dollars. In addition to launching his KBB product with Tony Robbins, Dean Graziosi is also a real estate investing expert and America's leading real estate educator. Through multiple NY Times best selling books and weekly live events across America and Canada, Dean shares his recipe to profit in today's changing market. Dean is at the forefront of knowing what is working at all times. This has resulted in an army of successful students across America. 2020-02-2053 minGroundswell Origins PodcastGroundswell Origins PodcastDavid Meerman Scott | Fanocracy - Turning Passionate Fans into CustomersI first saw David Meerman Scott speaking at a Tony Robbins / Business Mastery event in 2017 and seen him speak several times since. He has inspired thousands of entrepreneurs like myself with his unique approaches to marketing strategies like "newsjacking". He is a celebrated, best selling author of marketing books which have sold over a million copies in 29 languages. His newly released book Fanocracy about how the powerful impacts of fandom and how you can turn these passionate fans into customers or customers into fans. We do a deep dive into the both the science and impacts of...2020-01-2351 minGroundswell Origins PodcastGroundswell Origins PodcastRoland Fraiser - Comprehensive Growth MarketingRoland Fraiser is Co-founder and/or principal of 5 different Inc. Magazine fastest growing companies (e-commerce, e-learning, SaaS + real estate). Serial entrepreneur who built or sold 24 businesses with adjusted sales ranging from $3 million to $4 billion. Currently CEO of Leverage, Ext, Grow + Scale Mentors, CEO of the War Room Mastermind and principal in DigitalMarketer.com, Traffic & Conversion Summit, Praxio.com, TruConversion.com and Real Estate Worldwide. Began business career selling real estate at age 18 and gradually moved into real estate syndication and business investments. After law school, he started his own law practice...2020-01-1659 minGroundswell Origins PodcastGroundswell Origins PodcastDon Peppers - Trust the New CurrencyIn this episode we talk about Trust as the New Currency with Don Peppers with co-author of "Extreme Trust" and leading marketing expert on the future of customer experiences. Not so long ago, being reasonably trustworthy was good enough. But soon only the extremely trustworthy will thrive. Today's modern customer experience where every action an organization takes can be exposed and critiqued in real time. Customers have access to so many instant options to share their dissatisfaction  that the bar for trustworthiness is pushed higher than ever and continues to rise. Don argues that the o...2020-01-061h 03Groundswell Origins PodcastGroundswell Origins PodcastTim Williams - Be a Market Maker Not a Market FollowerLooking to have a market advantage that differentiates your business enabling a higher margin? Meet my guest top industry expert, author and strategist Tim Williams. In this in depth interview we discuss the importance of high value pricing and positioning, How to be in a Category of 1 The "Smile Curve", margin erosion and balancing between logic and magic.  Tim Williams is founder of Ignition Consulting Group, a U.S.-based consultancy with a global footprint devoted to helping agencies and other professionals service firms create and capture more value. Tim is a noted author, international speaker, and p...2019-12-161h 00Groundswell Origins PodcastGroundswell Origins PodcastAdam Doolittle | How To End Dependance On Paid AdvertisingWhat is the right mix between Paid and organic? Sometimes paid advertising makes sense - when and how do you formulate a strategy to ensure you are not dependant? In this episode I go in-depth with Growth Marketing expert Adam Dolittle as he shares his insights from years of experience working client side with Geico and in his current role at Social Code.    The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your...2019-11-281h 19Groundswell Origins PodcastGroundswell Origins PodcastKatie Gertsch | Purcell Heliskiing / The Courage to Reinvent Your BusinessIn this unique episode I interview Groundswell client and marketing maven Katie Gertsch who has been quietly challenging the industry norms enabling her business to take flight and reach new levels. She is co-owner of Purcell Heliskiing a boutique family run company that transformed her business marketing over the course of a couple of years. In this episode we do a deep dive into the strategies and even the details of the tactics that were game changing. She shares her insights and the truth about execution in marketing, patience, grit and ongoing experimentation.   Th...2019-11-181h 06Groundswell Origins PodcastGroundswell Origins PodcastJeremy Miller - Building A Unforgettable Brand Starts With the NameIn this episode I interview branding expert & entrepreneur  Jeremy Miller. He is the founder of a consultancy called  Sticky Branding and the author of Sticky Branding and his just released book: Brand New Name.  We discuss the process of building / choosing / designing a brand name that will be unforgettable and authentic to your business DNA by involving employees in the co-creation.  Jeremy first became interested in branding when he took on the task of rebranding his family’s struggling business. After launching a successful rebrand there, he sold that business and started Sticky Branding, where he now he...2019-10-111h 07Groundswell Origins PodcastGroundswell Origins PodcastShiny Unsal | New Shift in Marketing Towards TruthCreator of global award winning transformational program: Neuro-Shine Technology (a blend of NLP, Coaching, Neuroscience, Metaphysics, Quantum Physics and Cosmology. This powerful approach helps people gain personal and business insights. She has trained with the best in the world, including Dr. Richard Bandler, Tony Robbins, Robert Kiyosaki, Brendon Burchard, Dr. Joe Dispenza and many other world leaders. Prior to owning her mission to make minds and hearts shine, she managed hundreds of people as an executive and worked at multinational advertising agencies like Ogilvy and McCann Erickson where she made Fortune 500 brands like Coca Cola...2019-09-081h 20Groundswell Origins PodcastGroundswell Origins PodcastJeff Cochran | Mastering Negotiations & InfluenceJeff Cochran is a master facilitator and Partner/Owner with Shapiro Negotiations Institute. He delivers training to some of the worlds' leading organizations on how to maximize clients ability to create mutually beneficial and profitable long-term relationships with customers and peers.    Jeff is a sought after speaker and trainer on helping professionals at all levels use a systematic approach to impacting sales, partnering and negotiations.  In this interview we talk about how this can be applied in marketing.  After seeing Jeff deliver a multi day training session at Tony Robbins Business Mastery 2 in Amsterdam -I had...2019-09-0859 minGroundswell Origins PodcastGroundswell Origins PodcastScott Martin | Growth Marketing Entrepreneur ( Jeremy Jensen interview on Adventurepreneur Playbook Podcast ) Today on the show we’ll be talking a lot about mindset, techniques for optimizing your life, and marketing, marketing, marketing. My guest, Scott Martin has been a professional strategic marketer for as long as he can remember. He’s worked for big agencies, startups, and founded multiple growth marketing and content-related businesses. He has a passion for the the outdoor and adventure space,  especially if it involves being in the backcountry with his snowboard or near a big swell with a surfboard, and he’s largely built his businesses with those types of clients in mind. He is the fou...2019-08-241h 20Groundswell Origins PodcastGroundswell Origins PodcastGabor George Burt | Re-imagining Marketing Business Transformationist, Innovation Pioneer, Founder of the Slingshot Framework. One of the core, original experts of Blue Ocean Strategy, the new millennium’s most influential management concept, and contributor to the worldwide bestselling BOS book. Launched the Slingshot Framework in 2011 - as expansion of his BOS work. Slingshot enjoys worldwide recognition at the forefront of global innovation. The framework shows how to engage creative thinking to systematically re-imagine market boundaries, filling a major global need: An IBM survey of 1,500 CEOs worldwide found that 'creativity' is considered the single most important leadership trait for future success....2019-08-121h 07Groundswell Origins PodcastGroundswell Origins PodcastMatt Mosteller | Flake Making - How to Generate Authentic Stories with InfluencersMatt Mosteller adventurer, blogger, author, and freelance journalist Powder Highway based influencer, lifelong ski bum and outdoor adventurer, and sought after writer whose work has been published in countless major city newspapers, magazines and outdoor centric websites. When not escaping Grizzly Bear attacks, running wild rivers in Northern BC, or lost in the Arctic in a mid winter expedition, aka Powder Matt, can be found sipping craft coffee in Fernie, BC. The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it tak...2019-07-191h 03Groundswell Origins PodcastGroundswell Origins PodcastDon Peppers | How 1to1 Marketing & CX Cultivate Profitable RelationshipsDon Peppers is recognized as a global authority on marketing and business competition. His first book, The One to One Future, written with Martha Rogers in 1993, is widely credited with having launched the CRM revolution. Research by SatMetrix in 2015 ranked Don and Martha as the world’s #1 most influential authorities on customer experience management issues. A genuine thought leader, Don was listed by The Times of London as one of the “Top 50 Business Brains,' while Accenture named him one of the “Top 100 Business Intellectuals,” and the UK’s Chartered Institute for Marketing called him one of the 50 “mo...2019-07-071h 13Groundswell Origins PodcastGroundswell Origins PodcastBrittany Krystle | Why Intentionality & Clarity Are Essential To Personal Brand MarketingOne of the top Personal Branding experts and host of a weekly top management and marketing podcast called "Beyond influential". Brittnay shares her insights on everything from mindset, social media marketing, and branding. Having worked with Gary Vaynerchuk and Marie Forleo and others, Brittany has been building her reputation as a personal branding expert.  Learn in this episode from Brittany on how to build a personal brand and be of influence starting with intentionality and clarity of your message. How to focus on what social channels to build your audience and get a deeper dive i...2019-07-0359 minGroundswell Origins PodcastGroundswell Origins PodcastBlair Enns | How to Pitch Without Pitching and Win More Business at a Higher PriceThis might be one of the most important podcast episodes you listen to if you sell your services - especially if you're an entrepreneur and are creative, consultant or in professional services. Blair details how to build your practice with niche targeting and command higher prices at a lower cost. Oh and without actually "pitching your business" Sounds too good to be true?    Better paddle in folks this is a deep one. ____ The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to l...2019-06-181h 14Groundswell Origins PodcastGroundswell Origins PodcastNeil Patel | Karma MarketingOne of the most important marketers to pay attention to - Neil Patel share his perspective on Social Media, Content, Branding and so much more. This episode was such a honour to have Neil share his thoughts and time with the show. He is a New York Times best selling author. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. He was recognized as a top 100 entrepreneur under the age of 30...2019-06-1835 minGroundswell Origins PodcastGroundswell Origins PodcastTim Hughes | SMARKETING : Blending Social Selling & Marketing the New B2B Competitive AdvantageWhat and who is a Changemaker? Learn from B2B Social Selling expert Tim Hughes ideas and techniques to beat out your competition using what he is now calling SMARKETING - a evolution of Social Selling and blending marketing. He has authored the capstone book on the topic called Social Selling: Techniques to Influence Buyers and Changemakers and he recent book Smarketing: How to achieve Competitive Advantage through Blending Sales and Marketing.  This indepth interview we talk about approaches, pitfalls and techniques you can use immediately that will set you apart from your competitors and drive results.  Un...2019-06-131h 14Groundswell Origins PodcastGroundswell Origins PodcastNikki Sharp | Influencer & Instagram Marketing - Be A Person of InfluenceFormerly an international model, Nikki's own health journey led her to become passionate about helping others create a balanced and fulfilled life through food, exercise, and spirituality. She is now a well-known motivational speaker, best-selling author and podcast host. In this episode she shares the strategic shift from being an Influencer to being a person of Influence. A Instagram expert and exceptional content creator Nikki shares some of her secrets and best practices in building an engaged audience.  The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to lea...2019-06-051h 08Groundswell Origins PodcastGroundswell Origins PodcastJay Baer | Talk Triggers- Remarkable Word of Mouth MarketingIn this remarkable episode Jay shares why Talk Triggers are essential to exceptional word of mouth marketing. He is a 6 time New York Times best selling author, world renowned speaker, 7th generation entrepreneur, build 5 multimillion dollar businesses- So he has some serious street cred.  Jay Baer goes the distance and details How to build a framework for word of mouth and develop your own Talk Triggers.   To give you an idea of how important this is:  Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. 2019-05-191h 04Groundswell Origins PodcastGroundswell Origins PodcastJoe Pine | Customering - The Future of MarketingWe must stop marketing and start "Customering" Learn how Markets are convenient fiction for companies that don't want to treat customers as the unique individuals they truly are. Joe Pine a Internationally acclaimed author, speaker and business visionary shares his principles of "Customering" and how businesses will shift entirely on communications which have unique value for individual customers leaving traditional marketing as a strategy of the past.   Customering is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging customized offerings that have unique value for individual customers, clients, and partners while c...2019-05-131h 13Groundswell Origins PodcastGroundswell Origins PodcastMichael Brenner | Why Human Centric Content Marketing?Michael Brenner Content Marketing expert shares how CMO's and companies build effective customer centric experiences with next level Content Marketing.  He has been recognized as a top business speaker by Huffington Post and top CMO Influencer by Forbes. He has Co-Authored 2 bestselling books "The Content Formula" and "Digital Marketing Growth Hacks". With over 1,000 articles in The Economist, The Guardian, Forbes, and Entrepreneur Magazine he is a true titan of marketing.  In this episode he shares how to master content marketing by focusing on customer experience and culture at the core of your program.  The...2019-05-071h 06Groundswell Origins PodcastGroundswell Origins PodcastBruce Kasanoff | Humans Not CustomersI met Bruce almost 20 years ago and wrote a review on the back of his industry leading book:  Making It Personal and How to Profit from Personalization without invading privacy, which has predicted many of the personalization practices that have become mainstream today.  The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses.   Subsc...2019-04-261h 03Groundswell Origins PodcastGroundswell Origins PodcastScott Martin | Introduction to Groundswell Marketing PodcastOn this episode Scott Martin is interviewed by friend Jeremy Jansen after finishing a 4 day Tony Robbins event in San Jose California. Scott and Jeremy discuss their experiences and the take aways from the event and go into how Scott got into Tony Robbins in the first place. You will hear Scotts insights on mindset, marketing, techniques for optimizing your life, presepective and skill set. The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom li...2019-03-0852 minPRESSURE by Scott MartinPRESSURE by Scott MartinScott Martin pres. LYV :: 015HOUSE - TECH HOUSE - HIP HOUSE - LATIN HOUSE Feat // Jerome Robins, Rio Dela Duna, Andy Rojas, Hoxton Whores, Armand Pena, Etienne Ozborne, Xavi Alfaro and more! Tracklist: Edony (Clap Your Hands) (Alaia & Gallo Remix) - Africanism Allstars & Martin Solveig Good Time (Etienne Ozborne Bootleg) - Superskank Turn and Left - Andy Rojas Brooklyn Crew - Armand Pena Oh My Got - Antonio Jimenez & Anton Jay God Love (Hoxton Whores Remix) - Armitage Can You Feel - Xavi Alfaro, Laura Vazquez Dreaming (Etienne Ozborne Remix) - Hoxton Whore & Jerome Robbins En La Mar (Erik Hagleton Rework The Cube Guys...2015-05-2454 min