Shows
Wake Up Excited!Crafting Joyful Experiences Through Music with Seth CasanaI talk with Seth Casana, an entertainment consultant at BigWig Productions, DJ, and musician based in Fredericksburg, VA. At first glance, Seth appears unassuming, but his stage presence is unforgettable. He's known for his soulful funk performances in unique costumes, including a moped helmet with bowling trophies and samurai armor made from computer keyboards. Seth was a crucial part of my Frostapalooza concert, bringing both his band, Elby Brass, and infectious energy. We explore the power of live music, the importance of shared joyful experiences, the arts as a profession vs. a practice, the effort behind creating fun experiences...
2025-11-141h 22
The Art & Business of WritingABW 042: How to Start a Successful Magazine w/ Seth Casana of WhurkSeth Casana started Whurk in 2013 when he couldn’t find publications that were reporting about the vibrant arts community in his city. He recruited a friend and the two self-funded a lean start up and got it across Virginia—with the help of a few brand champions—in a three short years. In this episode, Seth shares: How he came up with the idea for the magazine Choosing print versus digital Getting creative with distribution solutions Getting past potential advertisers objections How they set their initial rate card to generate more revenue for magazine production Why they decided to choo...
2016-12-0239 min