Shows
The SEO Insider: Law Firm Digital Marketing and BeyondThe SEO Insider | Marketing in the Age of AI with Neil PatelIn this value-packed episode, Seth Price welcomes Neil Patel—one of the most influential names in digital marketing—for an insightful conversation on the state and future of SEO, content creation, and omnichannel strategies. Neil shares the lessons learned over his 20+ year journey in digital marketing, including what types of content attract ideal clients and why traditional SEO strategies must evolve to remain effective.They dive into the rising costs of Google Ads, the power of being featured in AI tools like ChatGPT and Google AI Overviews, and the importance of attribution across channels. Neil also discusses his...2025-04-2927 min
The Conference ConnectionThe Conference Connection | Inside the PILMMA Super Summit with Ken HardisonIn this episode of The Conference Connection, hosts Seth Price and Paul Faust welcome Ken Hardison, founder of PILMMA, to discuss what’s new and exciting at the upcoming 2024 PILMMA Super Summit in Denver, Colorado. Known as a must-attend event for law firm owners and operations leaders, the Super Summit continues to evolve by delivering relevant, real-world solutions for scaling legal practices.Ken introduces a brand-new breakout session format featuring 16 expert-led roundtables on topics like streaming, PPC, local SEO, LSAs, social media, grassroots marketing, and hiring. Attendees will also hear from 19 new speakers, including AI and YouTube ma...2025-04-2313 minThe Conference ConnectionDisrupting Legal Operations with Hona’s Manny De La CruzIn this episode of The Conference Connection, hosts Paul Faust and Seth Price are joined by Manny De La Cruz, co-founder of Hona, to preview the highly anticipated Disrupt Legal Conference in Salt Lake City from May 5–7, 2025.Manny shares the mission behind the event: to bring together legal professionals who want to shake up traditional law firm operations and embrace innovation in hiring, financial structure, and client communication. This conference isn’t just another CLE-heavy event—it’s tailored specifically for law firm owners and operations leaders, with content that helps implement actual change.The episode...2025-04-2208 minThe SEO Insider: Law Firm Digital Marketing and BeyondThe SEO Insider | Legal Marketing Mastery with Mark BenhardOn this episode, Seth Price sits down with Mark Benhard, the Chief Marketing Officer of Levin Papantonio, one of the most prominent mass tort law firms in the country. Mark shares insights into his transition from Fortune 500 companies to the legal industry, the marketing strategies that have helped Levin Papantonio stand out, and the challenges of managing a high-profile firm's brand. Tune in for a deep dive into legal marketing, digital strategies, and what it takes to build a strong firm presence in today’s competitive landscape.Subscribe to The Conference Connection for more insights on legal ma...2025-04-1615 minThe Conference ConnectionSeven Figure Attorney Summit with Craig GoldenfarbIn this episode of The Conference Connection, hosts Seth Price and Paul Faust welcome Craig Goldenfarb to discuss the upcoming Seven Figure Attorney Summit, an exclusive event designed to help law firm owners build and scale successful practices. Taking place April 23-25, 2025, at the Wyndham Resort in Orlando, Florida, this summit dives deep into the business strategies essential for running a thriving law firm.Seth, Paul, and Craig explore:Why the Seven Figure Attorney Summit is different from traditional legal conferences.The key business topics covered include KPIs, budgeting, and law firm compensation.The...2025-04-0208 minThe SEO Insider: Law Firm Digital Marketing and BeyondThe SEO Insider | Scaling Reviews for Law Firms with Shaun & Krystal BurroughsIn this episode of SEO Insider, host Seth Price, founder of BluShark Digital, welcomes Shaun, and Krystal Burroughs, founders of a legal-focused review management software company, to explore the evolving world of online reviews for law firms. As client feedback becomes a key driver of SEO and business growth, law firms must balance automation, human engagement, and platform strategy to build a strong online reputation.Seth, Shaun , and Krystal discuss:How automation and human touchpoints work together in reputation management.The importance of review cadence and how it impacts SEO.Strategies for incentivizing staff...2025-04-0131 minThe Conference ConnectionThe Conference Connection | Inside MTMP with Sharon BootheIn this episode of The Conference Connection, hosts Seth Price and Paul Faust welcome Sharon Boothe from Mass Torts Made Perfect (MTMP) to discuss one of the most influential legal conferences in the country. MTMP brings together mass tort attorneys, legal service providers, and industry experts to share knowledge, network, and explore the latest trends in litigation.Seth, Paul, and Sharon explore:The must-attend events and networking opportunities at MTMP.How mass tort attorneys can benefit from attending this conference.Key speakers including Terry Bradshaw and Saquon Barkley.The growing role of AI and new technology...2025-03-2609 minThe SEO Insider: Law Firm Digital Marketing and BeyondThe SEO Insider | How Law Firms Can Successfully Integrate AI with Jordan TurkIn this episode of SEO Insider, host Seth Price, founder of BluShark Digital, sits down with Jordan Turk, Director of Attorney Education at Smokeball, to discuss the practicalities of AI adoption in law firms. As AI continues to evolve, many firms are struggling to determine how to integrate it into their workflows effectively.Seth and Jordan explore:The common resistance law firms face when implementing AI.How AI tools like Smokeball’s Archie can assist with drafting emails and automating client communication.The role of AI in legal research, document drafting, and practice management so...2025-03-2526 minThe SEO Insider: Law Firm Digital Marketing and BeyondThe SEO Insider | Bridging the Gap: Agencies and Law Firms with Angel ReyesOn this episode of SEO Insider, Seth Price talks with Angel Reyes, a leading personal injury attorney and law firm owner, about the strategies behind growing a high-volume legal practice. They discuss how Reyes built a firm of over 500 employees, the impact of digital marketing, and the role of automation in scaling operations.Angel also shares insights on client acquisition and team management and why staying focused on core practice areas is key to long-term success.Tune in for expert insights on law firm growth, efficiency, and marketing strategies!#SEOInsider #SethPrice #AngelReyes #BluShark...2025-03-1837 minThe SEO Insider: Law Firm Digital Marketing and BeyondThe SEO Insider | The Role of a Fractional CMO in Law Firm Marketing with Ron LatzIn this episode of SEO Insider, host Seth Price, founder of BluShark Digital, sits down with Ron Latz, an experienced legal marketing professional and fractional CMO, to discuss the evolving landscape of law firm marketing. With over 15 years in the industry, Ron has worked with major legal marketing agencies, including Thomson Reuters Fine Law and Mockingbird Marketing, and now helps law firms optimize their marketing strategies as a fractional CMO.Seth and Ron explore the increasing need for senior-level marketing leadership in law firms that may not have the budget for a full-time Chief Marketing Officer (CMO...2025-03-1117 minThe SEO Insider: Law Firm Digital Marketing and BeyondThe SEO Insider | Revolutionizing Legal Lead Qualification with Daniel SteinbergIn this episode of the SEO Insider, Seth Price welcomes Daniel Steinberg, Founder and CEO of Lawbrokr, to explore the evolving landscape of lead qualification and client engagement for law firms. Daniel discusses how Lawbrokr enhances client conversion through interactive workflows, creating a more dynamic alternative to traditional chatbots and static contact forms. Daniel shares insights on why the legal industry must adapt to consumer expectations shaped by e-commerce experiences and how firms can embrace digital transformation without losing the human connection.Tune in for a thought-provoking discussion on the future of legal lead generation. If y...2025-03-0423 minThe SEO Insider: Law Firm Digital Marketing and BeyondThe SEO Insider | | Mastering Legal Marketing with Jeff HughesIn this episode of SEO Insider, Seth Price sits down with Jeff Hughes from Sterling Lawyers, LLC to discuss how he successfully built and scaled his law firm. Seth and Jeff dive into the complexities of fixed-fee pricing, its impact on client experience, and how it has transformed their approach to managing cases efficiently. They also discuss the role of international staffing in streamlining legal operations and improving cost efficiency. Jeff also shares insights into the challenges and successes of hiring non-attorney sales professionals and structuring incentives to maximize performance.This episode is packed with valuable insights...2025-02-2542 minThe Conference ConnectionLaw Tigers with Dave Thomas | The Conference Connection Episode 16On this episode, Seth and Paul are joined by Dave Thomas of Law Tigers to discuss the upcoming Motorcycle Accident Summit, taking place March 5-7, 2025, in Orlando, Florida. Unlike general legal conferences, the Motorcycle Accident Summit takes a focused approach, providing attorneys with strategies to generate and successfully litigate motorcycle accident cases. Attendees will have the opportunity to earn up to 14 CLE credits while learning from some of the most respected names in the industry. The event is also a unique networking opportunity, allowing lawyers to connect with forensic experts, rider influencers, and other legal professionals who specialize in t...2025-02-2108 minThe Conference ConnectionMid-Winter Update | The Conference Connection Episode 15Welcome to The Conference Connection! Your go-to source for staying updated on the latest and most important legal conferences. In this episode, Paul Faust and Seth Price check in from AAJ and share their thoughts on the event, including the massive venue and the bustling Miami atmosphere.They also highlight upcoming must-attend conferences, including the Law Tigers event in Orlando, which is coming up. Have an event coming up? Let us know—we’d love to spread the word! Drop a comment, like, and subscribe to stay in the loop on where you need to be in the l...2025-02-1902 minThe Conference ConnectionMaximizing Legal Conference Networking: What Works and What Doesn’t | The Conference Connection Episode 14Welcome back to The Conference Connection, the podcast that keeps you informed about the most important legal conferences and how to get the most value from attending. In this episode, Paul Faust, President of RingBoost, and Seth Price, Founder of BluShark Digital and Managing Partner of Price Benowitz, discuss the best methods for networking at legal conferences, whether you're a vendor, industry partner, or attorney. They also share insights on how to read the room, approach conversations the right way, and build long-term relationships instead of making hard sells. Whether you're a first-time attendee or a seasoned conference veteran, t...2025-02-0414 minThe Conference ConnectionEnd of Year Conference Rundown | The Conference Connection Episode 13Welcome to The Conference Connection, your guide to navigating the ever-evolving world of legal conferences and mastermind events. In this episode, Paul Faust of RingBoost and Seth Price of BluShark Digital and Price Benowitz, discuss the highlights of the past conference season while offering insights into what’s coming up in 2025. This episode emphasizes the importance of pre-planning your conference strategy. From reviewing agendas to assigning team members to relevant events, Paul and Seth highlight how thoughtful preparation can lead to better ROI. As the 2025 season kicks off with events like NTL in Miami, this discussion is packed with ad...2024-12-1013 minThe SEO Insider: Law Firm Digital Marketing and BeyondThe SEO Insider | The Future of Digital Marketing with Brett TabkeIn this episode of SEO Insider, Seth Price, founder of BluShark Digital, sits down with Brett Tabke, founder of PubCon, to discuss the dynamic changes in the SEO world. Besides highlighting PubCon, which just passed, they reflect on key insights about AI’s growing impact on search, Google’s evolving strategies, and the future of digital marketing. Brett shares expert thoughts on the current AI landscape, content marketing, and what to expect from platforms like Google and OpenAI moving forward. This episode is packed with actionable advice for marketers and SEOs alike. Tune in for a forward-thinking conversation about wher...2024-10-2215 minThe SEO Insider: Law Firm Digital Marketing and BeyondThe SEO Insider | SEO Secrets & AI Innovations with Thomas RudyIn this episode of The SEO Insider, host Seth Price welcomes his friend Thomas Rudy on the show to discuss the evolving world of digital marketing and SEO. Thomas shares his insights on the changing SEO landscape, where experimentation is now more crucial than ever. The duo dives into strategies that worked a decade ago, how SEO has shifted, and the impact of AI on current digital trends. Thomas also highlights how businesses are becoming more secretive with their tactics as competition grows. If you’re interested in the future of SEO, how AI might change the game, and th...2024-09-2437 minThe Conference ConnectionPost-Summer Conference Update | The Conference Connection Episode 12Welcome to The Conference Connection, where we talk about upcoming and past legal conferences. In this episode, hosts Paul Faust and Seth Price kick off with a detailed preview of the Big Truck and Auto Summit in Chicago, highlighting its impressive speaker lineup and focus on the trucking industry. The hosts also discuss upcoming events like PIMCon in Arizona which centers on marketing, ClioCon, MTMP, TLU LIve, Law Firm Xcelerator, the Lawyer Growth Summit in Las Vegas, and more! As they navigate through various conferences, your hosts underscore the value of these gatherings for networking, learning, and staying ahead...2024-07-3114 minThe SEO Insider: Law Firm Digital Marketing and BeyondThe Great Google Reveal: Inside the Leak with Rand FishkinJoin Seth Price and Rand Fishkin, co-founder of Moz and now SparkToro, in this episode of the SEO Insider as they delve into the leak that revealed Google’s ranking factors. Discover what the exposure of Google's secret search documents means for the future of SEO and digital marketing. Rand unpacks the biggest takeaways from the leak and discusses how these insights could reshape SEO strategies. Don't miss this eye-opening discussion on the intricacies of Google's algorithms and the strategic shifts needed to stay ahead in SEO.This discussion demystifies long-held SEO assumptions, and also provides a ra...2024-07-0936 minThe Conference ConnectionLanier and More: Legal Conferences You Can’t Miss | The Conference Connection Episode 11Welcome to The Conference Connection, where we talk about upcoming and past legal conferences. In this episode, hosts Paul Faust and Seth Price give a quick run-down of the must-attend legal events of the year. They kick off with a spotlight on the Lanier Trial Academy, where Mark Lanier shares his invaluable trial skills and strategies. This unique conference, held from June 17th-20th in Houston, Texas, offers an immersive experience with top-notch vendors and networking opportunities.The conversation then shifts to TLU's Huntington Beach conference by Dan Ambrose. Known for its intensive trial skills training and...2024-06-1205 minThe Conference ConnectionHighlights from PILMMA and Unveiling June ConferencesIn this episode of the Conference Connection, hosts Paul Faust from RingBoost and Seth Price from BluShark dive into the highlights of the recent PILMMA conference. They discuss standout sessions on AI and share their insights on the invaluable networking opportunities that make these events so impactful.Paul and Seth also preview the exciting conferences coming up in June. The Trial Lawyers University Conference, happening June 5-8th in Huntington Beach, CA, will feature breakout sessions on trial skills with renowned experts like Brian Panish and Chad Dudley. They also highlight the Lanier Trial Academy, taking place...2024-05-2408 minThe SEO Insider: Law Firm Digital Marketing and BeyondSeth & Joy Hawkins: Mastering Link Building & Local StrategiesIn this episode of the SEO Insider, Joy Hawkins gives an inside look into all things SEO. Whether you're a seasoned professional or new to the digital marketing realm, tune in to gain insights and strategies that can transform your approach to SEO. Also, don't miss out on learning from the best in the business at Local U. Joy highlights their upcoming events in Detroit in June and New York in September. Tickets to Local U are only $300, compared to the usual $900!Links Mentioned:Local U2024-05-1431 minThe SEO Insider: Law Firm Digital Marketing and BeyondIn Depth on SEO Strategies with Special Guest Gyi TsakalakisOn this episode of the SEO insider, Gyi Tsakalakis joins Seth in discussing various aspects of local search and SEO strategies. Seth and Gyi discuss legal SEO, with Gyi recounting an instance where they deliberately triggered a manual action by Google after they built a test site with unnatural links. They also touch on best practices in link building, from risky practices like buying links from spammy domains to more benign methods like sponsoring local community events.The pair discuss the importance of local visibility, share of local voice, and the role of LSAs (Local Services Ads...2024-04-3034 minThe Conference ConnectionThe Vista Law Firm Leadership Summit with Special Guest Tim McKey | Conference Connection Episode 9In this episode, Paul and Seth are joined by Tim McKey as they discuss upcoming conferences in the legal space. The Vista Law Firm Leadership Summit will feature amazing guest speakers such as Mark Sanborn, who wrote a book called The Fred Factor which has impacted Tim greatly, and also Rachael Druckenmiller, who is a TED talk veteran and keynote speaker focused on leadership. Together, the trio discuss the upcoming Vista Law Firm Leadership Summit, which will take place in Las Vegas at the Aria from April 29th - May 1st. Tim explains that this event is t...2024-04-1907 minThe SEO Insider: Law Firm Digital Marketing and BeyondSeth & Colan Nielsen: Unveiling Local Search Secrets and SEO TipsIn this video, Colan advises listeners that when it comes to SEO, “there's relevance, distance, and prominence. And I think as a strategist, at the end of the day, everything you do, really has to align with one of those three buckets.” Colan provides detailed and relevant advice for law firms looking to grow, suggesting the Jepto tool to help optimize your businesses’ service areas. Seth and Colan also discuss Local U, which is a local search educational seminar that Sterling Sky runs, encouraging listeners to attend June 24th in Detroit.The two enter into a wide rangin...2024-04-1632 minThe Conference ConnectionExclusive PILMMA 2024 Super Summit Takeaways | Conference Connection Episode 8PILMMA Super Summit: your place to get the insights and expert advice you need to take your firm to the next level. With the slogan, “For Attorneys - By Attorneys,” this legal marketing and management conference will help catapult your firm to the next level. Tune in as Ken Hardison, the brainchild behind PILMMA, joins Seth Price to share exclusive takeaways and what’s to come with the Conference Connection audience. This year’s summit emphasizes lawyers with handpicked speakers covering a gamut of topics to help you boost your firm. Ken’s goal? Have you hear from a lot...2024-04-1204 minThe Conference ConnectionLIVE: Exclusive Insights on on MTMP | Conference Connection Episode 7🎫Tune in for an insightful discussion straight from the heart of MTMP! In this episode, Seth Price and Paul Faust bring you live updates from the X SocialMedia Cabana. Seth shares key insights from Day 1 - including SEO and lead generation strategies, navigating the complexities of funding, and the dynamic landscape of our legal industry. At MTMP, folks are coming together to explore pressing issues, including the rise of fraud and the imperative for ethical practices. Join us as we reflect on the invaluable connections, engaging discussions, and unforgettable moments from MTMP. Stay tuned for more insights and...2024-04-0501 minThe Conference ConnectionBoost your returns with April & May conferencesOur hosts Paul Faust and Seth Price are back with another episode of the Conference Connection. Seth and Paul discuss one of the biggest conferences of the year: MTMP. MTMP is coming up in the first week of April in Vegas. It is an amazing conference for not only the mass torts programming on the final two days, but also for the first day which has multiple tracks. These tracks include the business of law track which Seth moderates, to the nuts and bolts of mass torts for beginners.Paul and Seth also discuss the...2024-03-1913 minThe Conference ConnectionMarch (and April) Conference MadnessOur hosts Paul Faust and Seth Price are back with another episode of the Conference Connection. Join them as they unpack upcoming events, such as the Motorcycle Accident Summit in March and MTMP and the Women In Trial Travel Summit in April. Together, the pair provides invaluable insights into what lawyers and vendors should look for when deciding what conferences to attend.Seth and Paul explain the difference between some of the conferences that garner more attendees, and the wide range of networking opportunities compared to smaller conferences such as TortX. However, at these smaller conferences, one...2024-02-2806 min
The SEO Insider: Law Firm Digital Marketing and BeyondSeth & Luis Scott: Scaling Law Firms & Strategies for GrowthJoin Seth Price and Luis Scott, Founder of the 8 Figure Firm, as the pair take a deep dive into scaling your law firm. The episode answers top-of-mind questions as law firm owners look to build their practice, including: What are the biggest obstacles law firms face when trying to scale to the next level? What are the costs and benefits of a virtual, hybrid, versus an in-person office? What should lawyers STOP doing that is causing damage to their firm’s potential growth? From navigating obstacles to fostering a culture of growth, Luis and Seth share...2024-02-2132 minThe Conference ConnectionThe Inside Scoop on AAJ, TortX, the ABA Tech Show and MoreDive deep into the heart of legal networking with our hosts Paul Foust and Seth Price in the latest episode of the Conference Connection. Join them as they unpack top-tier events like AAJ, TortX, the ABA Tech Show, and MTMP, providing insights into what attendees can expect and how to make the most out of these gatherings.From the American Association for Justice's powerhouse of trial lawyers to the tech-driven environment of TortX, discover the pulse of the legal industry and the invaluable opportunities these conferences offer. Gain insider knowledge on navigating diverse agendas, maximizing networking prospects...2024-02-0214 minThe Conference ConnectionThe Conference Connection: Post NTL UpdatesIn this quick 4 minute episode, Seth and Paul check in and chat about their time in Miami at the NTL conference. The two discuss how special they both think this conference is, why they keep coming back year after year, and preview the next full episode which will feature more upcoming conferences such as AAJ and TortX.Get up to speed and in the know with all things legal conferences!2024-01-2604 min
The Conference ConnectionThe Conference Connection: Episode 1 with Paul Faust and Seth PriceWelcome to The Conference Connection, with hosts Seth Price and Paul Faust! With so many conferences in the legal space, and so little time, Seth and Cool Guy Paul are here to help you understand what events to attend to maximize your education and networking opportunities. In this episode, Seth and Paul detail some of their favorite conferences to start the year, why they like those conferences, and much more about what they plan on accomplishing with this new podcast!Have more questions about upcoming conferences and the dos and donts? Check out our...2024-01-1215 minThe SEO Insider: Law Firm Digital Marketing and BeyondSeth, Glen Lerner, and Gabriel Stiritz: Lawyer Referrals Made EasySeth Price is joined by Glen Lerner of the renowned Lerner and Rowe law firm, as well as Gabriel Stiritz, CEO of Lexamica, a lawyer referral management platform that the two have partnered to bring to market. The platform is designed to help law firms both big and small as they send out and receive referrals. Instead of sending a referral to a firm and never hearing whether a case was settled or receiving a referral fee due to a lack of transparency, Lexamica is built so that law firms can track the referrals they send and receive, ensuring...2023-12-1523 minThe SEO Insider: Law Firm Digital Marketing and BeyondSeth & Adam Warren: Crafting the Perfect Marketing CocktailOn the newest episode of the SEO Insider, Seth Price is joined by Adam Warren of Open Jar Marketing. Seth and Adam discuss the best marketing strategies to reach a target audience in the modern age, with digital and social media joining the ranks of TV and Radio as potential channels that should be utilized. Seth emphasizes the importance of SEO due to less people calling and buying directly from TV ads, while Adam highlights that traditional media still have their place in the perfect “cocktail” that is a fully developed marketing strategy.2023-12-1531 min
The SEO Insider: Law Firm Digital Marketing and BeyondSeth & Pooya Abka: The Ins and Outs of IntakeOn this episode of The SEO Insider, Seth Price interviews Pooya Abka, co-founder and CEO of Intaker. The two take a deep dive into all things intake. They touch on the evolution of live chat, how AI will impact intake, the history of intake over the years, what the goals of intake are, as well as how Intaker differentiates itself from other intake focused companies by being “bold and smart.”Pooya also discusses his journey founding Intaker with his business partner. The idea spun out from another startup where they were working on Natural Language Understanding (NLU) proj...2023-10-2727 min
The SEO Insider: Law Firm Digital Marketing and BeyondSeth & Cameron Herald: Supercharge Your Operational SuccessIn this episode of the SEO Insider, Seth interviews Cameron Herold, Founder of the COO Alliance. Cameron dives into the strategies he leveraged to grow the alliance from a simple meeting of 10 COOs into what it is today. He also discusses how the relationship between a highly entrepreneurial CEO and a COO is similar to a personal marriage in that it requires open lines of communication, collaboration, trust, and effort. Seth questions Cameron on the successes he has seen from an operational perspective as well as the areas where he has seen firms mess up. Cameron illustrates t...2023-09-2522 min
The SEO Insider: Law Firm Digital Marketing and BeyondSeth & Alex Schlinsky: Build Your Infinitely Scalable AgencyOn this episode of The SEO Insider, Seth Price interviews Alex Schlinsky from Prospecting On Demand – a unique agency designed to help you build an infinitely scalable agency. Alex explains his background, talking about how he “kind of stumbled, frankly, ass backwards into running an agency.” He then explains how he has molded Prospecting On Demand into what it is today, servicing 50 agencies at a time for periods of a few years (or so), and helping them set and meet their goals, particularly in regards to landing higher-paying and more profitable clients.One clear distinction that Alex emphas...2023-09-1126 min
The SEO Insider: Law Firm Digital Marketing and BeyondSeth & John Ray: Your Master Guide to Mass TortsOn this episode of The SEO Insider, Seth Price interviews John Ray from the Ray Group. Together, the pair dive into substantive Mass Torts questions, such as how to deal with what Seth calls “rampant fraud” in the space and which conferences to go to for maximal networking and learning. John also talks about his Mass Tort Success Course, which has been highly touted by Mass Tort legend, Jerry Parker.John also takes the listener through his journey to the world of Mass Torts. John explains how he had a background in the pharmaceutical industry, then fell into...2023-09-0817 min
The SEO Insider: Law Firm Digital Marketing and BeyondSeth & Peter Shankman: The Future is HereOn this episode of The SEO Insider, Seth Price interviews our very own Futurist in Residence for BluShark and Price Benowitz: world-renowned speaker, Peter Shankman. Seth dives right in with his longtime friend, asking Peter about how he stays ahead of the curve when it comes to the tech of the future. Peter explains how he tries to learn from younger generations by observing and listening; he also tells the audience that it is important to understand what you don’t know before you can do anything at all.Peter delves further into AI, saying “AI is not...2023-08-3122 min
The Digital Agency Growth PodcastSeth Price on Building an Eight-Figure Legal AgencyAgencies come in many different forms, and featuring new perspectives is something we love to do here on the Digital Agency Growth Podcast. Today we’re bringing you Seth Price from Price Benowitz law firm and BluShark Digital marketing agency to offer his advice and perspective on growing your agency from the lens of the legal world. This week, episode 195 of The Digital Agency Growth Podcast is about building an eight-figure legal agency!FREE Webinar From Our SponsorAre you leaving money on the table with yo...2023-08-1639 min
The SEO Insider: Law Firm Digital Marketing and BeyondSeth & David Kauzlaric: Taking Your Company’s Online Presence to the TopOn this episode of the SEO Insider, Seth Price interviews David Kauzlaric, co-founder at Agency Elevation, a 100% USA-based white label SEO, PPC, and Facebook Ads management firm for ambitious agency owners. As David explains in the episode, white label essentially means that they are doing the work behind the scenes for a lot of other marketing agencies. Seth asks David what it is like to deal with modest dollar-per-month clients, compared to what BluShark deals with in the legal space, and how Daniel has leveraged his almost 20 years of SEO experience to maximize Agency Elevation’s margins.Da...2023-08-0331 min
The SEO Insider: Law Firm Digital Marketing and BeyondSeth & Hamid Kohan: An Overview of Overseas StaffingOn this episode of the SEO Insider, Seth Price interviews Hamid Kohan, Founder, President, and CEO at Legal Soft, a company trusted by over 650 law firms to help firms grow through trained virtual assistants, expert marketing, and full practice set-up. Seth asks Hamid about the process of properly hiring and training overseas staff. He also explains that he aims for overseas staff at BluShark to feel like part of the team, which Hamid agrees should be the goal of hiring such employees.Hamid details how Legal Soft has developed a framework for hiring where they...2023-08-0116 min
The SEO Insider: Law Firm Digital Marketing and BeyondSeth & Ray Mieszaniec: Making AI Work for YouOn this episode of the SEO Insider, Seth Price interviews Ray Mieszaniec, Co-Founder and COO at EvenUp, a company aimed to maximize your case value with AI-powered demands drafted by PI attorneys for PI attorneys. Seth asks Ray about the origins of EvenUp and the story behind its group of Co-Founders, what BluShark can expect from AI in the future, and how EvenUp’s squadron trains AI to create fantastic demand letters in the PI space.Ray explains how EvenUp customers have access to Liddy, which is their own personal injury AI legal assistant. He talks about ho...2023-07-3126 min
The SEO Insider: Law Firm Digital Marketing and BeyondSeth & Timothy Warren: Entrepreneurship in the Digital AgeOn this episode of the SEO Insider, Seth Price interviews Timothy Warren, Co-Founder of Helium SEO, a prominent SEO firm that has been featured on the Inc. 5000 as recently as 2022. Timothy and Seth discuss Timothy's path from medical school, to sales, to eventually founding multiple SEO companies. His first company was called SEO Exposed, which he started in 2013 and sold in 2016. Over those three years, Timothy realized businesses must differentiate themselves in order to succeed, which drove him to ensure that Helium was able to separate from competitors by being on the cutting edge of new technologies, such as...2023-06-3039 min
The SEO Insider: Law Firm Digital Marketing and BeyondSeth & JC Hite: Work Culture & Business Development OpportunitiesLooking to take your business to the next level by leveraging best practices in leadership development and company culture for international, domestic, and remote staff? On this episode of the SEO Insider, Seth Price interviews JC Hite, the CEO and founder of Hite Digital, a white label digital marketing agency. JC and Seth discuss the dichotomy of remote versus in-person work and the opportunities and techniques for international versus domestic staff, leveraging JC’s experience launching his company with an international office in Latin America. Despite advancements in remote work since the start of COVID-19, JC discusses how leadership an...2023-06-1630 min
The SEO Insider: Law Firm Digital Marketing and BeyondSeth & Austin Irabor: How to Hack Pay-Per-Click AdsOn this episode of the SEO Insider, Seth Price interviews Austin Irabor, founder and president of NetFly Digital Marketing, about his work in the competitive terrain of pay-per-click advertising. Austin discusses NetFly’s comprehensive and holistic approach to PPC, sharing his hacks for maintaining low costs but high conversion rates per lead. The two discuss the importance of law firm managers getting creative with PPC in the Personal Injury space - as well as the importance of a holistic approach to their intake process. #PPC #PaidSearch #HolisticApproach2023-06-0730 min
The SEO Insider: Law Firm Digital Marketing and BeyondSeth & Kristi Hagen: Holistic Digital Marketing to Empower Your BusinessOn this episode of the SEO Insider, Seth Price is joined by Kristi Hagen, founder and CEO of Kristi Jane Inc. – an innovative firm renowned for its holistic approach to digital marketing. Gain invaluable insights as Seth and Kristi discuss their shared passion for empowering businesses to thrive through effective digital marketing. Uncover the intricacies of scaling an agency while preserving quality control and fostering innovative solutions. And don't miss their exploration of the complexities of pay-per-click advertising, its diminishing returns, and the pressing need for a holistic approach to digital marketing. Tune in today and unlock a w...2023-05-1527 min
The SEO Insider: Law Firm Digital Marketing and BeyondSeth & Matt Plapp: Level Up Your Digital MarketingGet ready to learn from two industry titans in our newest episode of the SEO Insider! Host Seth Price is joined by guest Matt Plapp, the CEO of America's Best Restaurants, a national media and marketing company, and author of the book Restaurant Marketing That Works. Matt is a true legend in restaurant digital marketing; in this episode, he divulges the secret sauce he uses to help his clients achieve outstanding results. From optimizing social media to leveraging the power of core values, Seth and Matt leave no stone unturned in their discussion of unconventional methods to strengthen client...2023-05-0942 min
The SEO Insider: Law Firm Digital Marketing and BeyondSeth & Scott Hardy: Entrepreneur GeniusSeth Price interviews Scott Hardy who is the president of Top Class Actions. Scott Hardy goes into detail about how to gain traction for SEO content and maximize the value for top class actions from his perspective.For more information visit our website at https://blusharkdigital.com/.#SEOcontent #ScottHardy #TopClassAction2023-04-1732 minThe SEO Insider: Law Firm Digital Marketing and BeyondSeth & Dylan Ruga: Game-Changing Court Reporting ServicesOn this episode of the SEO Insider, Seth Price speaks to Dylan Ruga, Founder of Stalwart Law Group and Co-Founder of Steno. Steno is a court reporting service and a game-changer in the legal world. Steno does court reporting by deferring payments until clients’ cases resolve. Court reporting is charged per page, but the headline number is usually the page rate. In short, Steno gets paid when you get paid. What makes Steno unique is that they combine the court reporting service with litigation finance that goes naturally into your firm. Many deposition transcripts are held, and Ste...2023-04-1419 min
The SEO Insider: Law Firm Digital Marketing and BeyondSeth & Craig Goldenfarb: Hiring the Right PeopleHiring the correct person is critical when looking at a company's success. It ensures that your employees can develop alongside you, contributing to the overall success of the company and reducing the need to hire new leadership positions down the line. Craig Goldenfarb discusses the tactics he employs to guarantee that the personnel he hires contribute to the company's performance, as well as the company’s significance. For more helpful tips about digital marketing:WEBSITE: https://blusharkdigital.com/FACEBOOK: https://www.facebook.com/blusharkdigitalTWITTER: https://twitter.com/blusharkdigitalLIN...2023-04-1331 min
The SEO Insider: Law Firm Digital Marketing and BeyondSeth & Jeremy Corray: Crafting Authentic, Engaging Video ContentIn this episode of the SEO Insider, Seth Price is joined by Jeremy Corray from CoolFire Studios, a content studio that tells stories via original programming on both commercial and mobile platforms. In a world where attention is currency, Seth and Jeremy discuss how to develop video content and have client conversations in a way that is both engaging and meaningful. Looking to build your organic audience and design authentic, creative, competitive content? Tune in today.Coolfire Studios: Videos discussed in the episodeBCTV: Ed V Cereal McDivitt: Family StyleMiley Legal: T...2023-04-1230 min
The SEO Insider: Law Firm Digital Marketing and BeyondSeth & Raphael Crawford-Marks: Cultivating Purpose in a Virtual WorkspaceIn this episode of the SEO Insider, Seth Price is joined by Raphael Crawford-Marks, founder and CEO of Bonusly, a recognition and rewards platform aimed to enrich company culture. The two engage in a candid discussion about how the transition to virtual workspaces has impacted company engagement and the importance of authentic recognition in cultivating purpose and productivity in employees. Tune in to hear their best practices for enriching connection, relationships, and purpose in a company.BluShark Digital LLC was founded to lift the confusion around search engine optimization (SEO) by providing businesses with...2023-03-2830 min
The SEO Insider: Law Firm Digital Marketing and BeyondSeth & Josh Nelson: Best Practices for Growing Your CompanyRelying on trial and error in the push for growth cannot be a manager’s only strategy. In this episode of the SEO Insider, Seth Price is joined by Josh Nelson, author of the Seven Figure Agency Roadmap, to provide you with key tactics for growing your firm. Tune in as these two experts discuss all you need to know for digital marketing success and company growth. Together, they provide invaluable insights on how to structure your company (whether remote or in person!) to create and grow a winning firm. 2023-03-2121 min
The SEO Insider: Law Firm Digital Marketing and BeyondSeth & Brad Geddes: Paid Search 360Join Seth and Brad for the latest episode of the SEO Insider as they discuss all things paid ads. From emphasizing the fundamentals of paid ads to outlining ways both small and large companies can leverage the ads, Seth and Brad bring visibility and clarity to an oft complex and technical world.2023-03-1338 min
The SEO Insider: Law Firm Digital Marketing and BeyondSeth & Alex Valencia: ChatGPT, The Future Of Artificial Intelligence#SEO, #ChatGPT, #ChatBots #ArtificalIntelligenceOn Today’s episode of SEO insider, Seth Price is joined by Alex Valencia, Legal Marketing Specialist, content strategist, and co-owner of We Do Web Content. They talk about how ChatGPT, a chatbot developed by OpenAI, has taken the internet by storm and has become a point of production for high-tech spinning. Alex explains the possibilities for implementing this tool for SEO content writers. The two also discuss how ChatGPT can create helpful content for law firms, respond to customer inquiries with conversational human-like text answers, and be an efficient tool for editors. Se...2023-02-2121 min
The SEO Insider: Law Firm Digital Marketing and BeyondSeth, Ryan Klein & Chase Williams: Scaling Your In-House TalentIn this episode of SEO Insider, Seth Price is joined by Ryan Klein and Chase Williams, founders and managing partners of Market My Market. Together, they discuss transitioning from in-house to agency work, building your SEO business from the ground up, and the process of hiring and scaling in-house talent. Seth also talks about how to determine the value of your talent and whether to focus on specializing or generalizing the skills of your employees.2022-11-1731 min
The SEO Insider: Law Firm Digital Marketing and BeyondMarket My MarketIn this episode of SEO Insider, Seth Price is joined by Ryan Klein and Chase Williams, founders and managing partners of Market My Market. Together, they discuss transitioning from in-house to agency work, building your SEO business from the ground up, and the process of hiring and scaling in-house talent. Seth also talks about how to determine the value of your talent and whether to focus on specializing or generalizing the skills of your employees.2022-11-1731 minThe SEO Insider: Law Firm Digital Marketing and BeyondSeth & Dennis Yu: Adding Social Media to Your Marketing StrategyJoin Seth Price as he talks to Dennis Yu about how to grow with social media marketing. They discuss the importance of creating content, and how to create it in mass quantities to pair with SEO. Dennis Yu continues to talk about how connections, branding and community are what make a firm memorable. As technology continues to evolve into 2023, so should your firm. Tune in to the episode to hear more. 2022-11-0335 minThe SEO Insider: Law Firm Digital Marketing and BeyondSeth & Adam Warren: Storytelling SuccessJoin Seth Price as he speaks to Adam Warren, the founder of OpenJar concepts and The Sentinel Group. They discuss the power of branding in a small company versus larger companies as well as the importance of telling a story within media content. At a local level, it’s all about being able to connect to people personally, and that is how small companies have strategic responses to larger competitors. More people tend to focus on the storytelling rather than the number of ads. Being able to understand your audience is a vital tool for all businesses. 2022-05-3127 minThe SEO Insider: Law Firm Digital Marketing and BeyondSeth & Todd Richheimer: Back to Basics of PPC StrategyOn today’s episode of SEO Insider, Seth Price is joined by Todd Richheimer, founder of the law firm digital marketing company Lawfty. They talk about PPC challenges that COVID-19 has brought to the industry and the current volatility of the law marketing world. Todd explains the importance of economic consistency, choosing worthwhile PPC campaigns, and selecting the best keywords when bidding. The two deliberate over the possible contrast between a perfect branded landing page and the number of clicks on a page with an immediate response. They discuss the prevalence of influencers and how using social media in a...2021-07-0632 minThe SEO Insider: Law Firm Digital Marketing and BeyondSeth & Casey Meraz: Remote Law Firm Marketing And Long-Term Growth StrategyOn today’s episode of SEO Insider, Seth is joined by Casey Meraz, founder of the law firm marketing company Juris Digital. The two discuss working remotely and how Casey transitioned his team to this before COVID-19, the training process for their marketing firms and how it has evolved, and Casey’s lessons learned from acquisition of a company. Seth and Casey speak on the digital landscape of the legal industry today, long-term growth strategy, and Casey’s experience with managing a team internationally. They talk about the importance of having valuable content and improving older pages, updates coming with G...2021-06-0129 minThe SEO Insider: Law Firm Digital Marketing and BeyondSeth & Alan Bleiweiss: Tackling the Optimization in Search Engine OptimizationOn today’s episode of SEO Insider, Seth Price is joined by Alan Bleiweiss, a forensic SEO consultant and founder of Alan Bleiweiss Consulting, to discuss SEO consulting and Alan’s experience optimizing websites for both desktop and mobile use. Seth and Alan talk about how internet testing plays a role in SEO and how different internet connections impact search engine optimization. Seth asks Alan about what the biggest things people should tackle before seeking SEO consulting. Alan discusses common issues he’s seen throughout SEO consulting, such as the organization of page content and usability issues. Seth asks Alan a...2021-05-2522 minThe SEO Insider: Law Firm Digital Marketing and BeyondSeth & Brett Tabke: Past, Present & Future of PubconToday, Seth is joined by Brett Tabke, the founder and CEO of PubCon. Brett announces the exciting news that PubCon will be back in person on August 3rd - 5th for its conference in Florida! The two discuss the history of the conference and how it has grown to become a “must-attend” event for SEO marketers and practitioners, whether they’re advanced or just starting out in the industry. Brett also gives his insight on how PubCon curates and fine tunes their selections for speakers to make sure that attendees get the absolute most out of the experience! Seth and Br...2021-05-1926 minThe SEO Insider: Law Firm Digital Marketing and BeyondSeth & Jason Brown: Tips on GMB and Getting More ReviewsOn this episode of SEO Insider, Seth is joined by Jason Brown, the founder of Review Fraud. Jason discusses the basics of his business and the ways he gives SEO guidance, common misconceptions about SEO, and all about how fake reviews and negative review attacks can impact business. The two also speak on how to get Google to take down a review, GMB local spam, and how incentivizing reviews is against FTC guidelines and can get a listing taken down. They discuss how reviews can be subjective, the importance of asking for reviews in industries where it is allowed...2021-05-1936 minThe SEO Insider: Law Firm Digital Marketing and BeyondSeth & Phil Singleton: Entrepreneurship & Finding a Niche AudienceOn this episode of The Local Business Leaders Podcast, Phil sits down with Seth Price, the founding partner of Price Benowitz LLP, and the CEO of Blushark Digital, a digital marketing agency. The two discuss their background with marketing and their own businesses, and Phil speaks on his experience working with entrepreneurs to give them visibility, his process with his podcast and finding a niche audience, and putting clients’ ROI over your own profits. Seth and Phil discuss cross-selling across their agencies to get new leads, and the importance of referrals and good customer service.Seth’s law...2021-05-1144 minThe SEO Insider: Law Firm Digital Marketing and BeyondSeth & Tom Martin: Turning Customer Relationships Into SalesOn this episode of SEO Insider, Seth sits down with Tom Martin, the founder of Converse Digital and expert at turning conversations into customers. Seth and Tom discuss their mutual background in advertising before the internet, Tom’s philosophy of spending less time selling and more time conversing, and the importance of being connected. Tom goes into depth about his strategies for B2B and B2C marketing and how they differ, his experience targeting certain industries and audiences, and the ideal client at his company. He also speaks on the importance of building trust and relationships with clients be...2021-05-0630 minThe SEO Insider: Law Firm Digital Marketing and BeyondSeth & Kye Duncan: Lead Generation: Costs, Sources, and the FutureIn this episode of SEO Insider, Seth sits down with Kye Duncan. Kye is the Executive Vice President of Activation at LeadingResponse. LeadingResponse partners up with professionals in the financial, legal, elective medical, senior living, estate planning, and home services industries to scale their businesses. The two discuss the aspect of leads in digital marketing, specifically for law firms. Seth and Kye explain how these leads can change substantially based on the different practice areas and areas of law. Kye explains how these leads are generated, as well as examining the sources of the leads. The duo also dives...2021-04-2930 minThe SEO Insider: Law Firm Digital Marketing and BeyondSeth Price & Kye Duncan, Executive Vice President of Activation at LeadingResponseIn this episode of SEO Insider, Seth sits down with Kye Duncan. Kye is the Executive Vice President of Activation at LeadingResponse. LeadingResponse partners up with professionals in the financial, legal, elective medical, senior living, estate planning, and home services industries to scale their businesses. The two discuss the aspect of leads in digital marketing, specifically for law firms. Seth and Kye explain how these leads can change substantially based on the different practice areas and areas of law. Kye explains how these leads are generated, as well as examining the sources of the leads. The duo also dives...2021-04-2740 minThe SEO Insider: Law Firm Digital Marketing and BeyondSeth & Karl Sakas: Scaling Agencies and Staying SatisfiedOn Today’s episode Seth is joined by guest Karl Sakas, an agency consultant and executive coach. Seth asks Karl what the biggest mistakes people make when scaling their agencies. Karl discusses how he got started in his career and how he found his niche helping businesses grow. Karl discusses the importance of being selective in the early stages of scaling, how to focus on what you want during growth, and when to make yourself optional. Seth and Karl discuss the four stages of agency satisfaction and balancing that with client satisfaction. Seth asks how agency leaders and own...2021-04-2628 minThe SEO Insider: Law Firm Digital Marketing and BeyondSeth & Jason Hennessey: Socials and Search and Links, Oh my!2021-03-2333 minThe SEO Insider: Law Firm Digital Marketing and BeyondSeth & Duane Forrester: Understanding Consumer Search Intent: What are Searches Looking For?2021-03-1635 minThe SEO Insider: Law Firm Digital Marketing and BeyondSeth & Dave Davies: Build Links, Build Businesses2021-03-0934 minThe SEO Insider: Law Firm Digital Marketing and BeyondSeth & Will Scott: Non-Sexy SEO: Clean Links and a Customer FocusJoin Seth and Will Scott as they discuss paid search, SEO, agency-building, and more. Seth and Will speak to the prevalence of spam in local search and Google’s efforts to validate businesses in paid ads. Will emphasizes the importance of reporting bad listings and shares some of his favorite lessons he has learned over time in the SEO field. Will’s biggest takeaway from 20+ years in SEO? The importance of non-sexy SEO: How do I get locally relevant, non-spammy links? How do I develop content that answers my customers’ questions?Seth and Will go on to discus...2021-03-0234 minThe SEO Insider: Law Firm Digital Marketing and BeyondSeth & Joe Laratro: Review Management: How Business of All Sizes Can Utilize Their Companies ReviewsSeth Price is joined by Joe Laratro, the founder and president of Tandem Interactive, on this episode of SEO Insider. Seth and Joe discuss how companies of all sizes can manage their reviews and how to use them to benefit your company. Joe also dives into his experiences with Google My Business and Local Service Ads and how both can help develop company strategy. Listen in to hear Seth and Joe discuss these best practices. 2021-02-2335 minThe SEO Insider: Law Firm Digital Marketing and BeyondSeth & Darren Shaw: Rank Like a ProSeth Price is joined by Darren Shaw, the founder of Whitespark, on this episode of SEO Insider. Seth and Darren discuss local search rankings and local SEO and how to rank well on the Google search engine result page (SERP). Darren designed Whitespark to help companies and businesses improve their rankings, drive business, and build a positive online reputation. Darren has local search down to a science and shares what he has learned over the years with Seth making this an episode you do not want to miss. Listen in to hear Darren and Seth discuss local SEO and...2021-02-1740 minThe SEO Insider: Law Firm Digital Marketing and BeyondSeth & Ali Katz: Not Your Father’s Business ModelSeth Price is joined by Ali Katz, the founder of New Law Business Model, on this episode of SEO Insider. Seth and Ali discuss how legal marketing has changed over the years and how the legal marketing industry is entirely different to how it was 50 years ago. Ali explains how the New Law Business Model was designed for lawyers who want to make a real difference in their clients lives while staying competitive. Listen in to hear Seth and Ali discuss new best practices and how best practices have evolved. 2021-02-0947 minThe SEO Insider: Law Firm Digital Marketing and BeyondSeth & Braden Pollock: Domaining and BeyondBraden Pollock, the founder and owner of Legal Brand Marketing. In this episode of SEO Insider, they discuss the pros and cons of using different extensions as well as the ins and outs of investing in domains. Furthermore, Pollock analyzes the importance of keywords, the value of URLs, and the several ways entrepreneurs can leverage domains for their own properties.2021-01-2636 minThe SEO Insider: Law Firm Digital Marketing and BeyondSeth & Fernando Angulo: Leveraging Tools For Ultimate ResultsSeth Price is joined by Fernando Agulo to discuss the ways SEMrush has been adapting to the recent digital marketing landscape changes. The two also dive into local Service Ads, Googles core web vitals update, key word searching, and what is in line for REMrush’s future in digital marketing.2021-01-1937 minThe SEO Insider: Law Firm Digital Marketing and BeyondSeth & Barry Schwartz: Search Marketing: Past, Present, and FutureSeth Price is joined by Barry Schwartz to discuss what changes to SEO we can expect in the near future, and how to adapt to them. The two also talk over search engine spamming, security, and how they have evolved.2021-01-1227 minThe SEO Insider: Law Firm Digital Marketing and BeyondSeth & Ben Fisher: The Nitty Gritty of Local SearchSeth Price is joined by Ben Fisher to breakdown the transparency and effects of spamming in search results. The duo also deliberates business practices confronting spam, the process of reinstatement, as well as preparing for what lies ahead for offices in the virtual world.2021-01-0546 minThe SEO Insider: Law Firm Digital Marketing and BeyondSeth & Tony Wright: Running an Agency – Not For The Faint of HeartThis week Tony Wright, the co-founder and CEO of Wright Imc, sits down with BluShark Digital Founder Seth Price to examine the best practices for running a digital marketing agency and share their best tips for catering to various clients while balancing resources. Each with marketing agencies of their own, Tony and Seth debate the benefits of flat-rate models versus billable-hour models and their preferred hiring strategies to scale an agency, answering the ultimate candidate question – is personality or skill more important?2020-12-2938 minThe SEO Insider: Law Firm Digital Marketing and BeyondSeth & Rand Fishkin: SEO Journey Lessons LearnedOn this episode, Seth Price is joined by CEO and co-founder of SEOmoz, Rand Fishkin. Together the pair discuss the evolution of SEO and how Google’s monopoly as a search engine is impacting marketing strategies. Listen along to learn how Google is evolving to include new features and products to maintain its growth and answer questions like – why isn’t Google more strictly combatting spammy listings in the local pack? How does the state of link-building today impact rankings? Is digital PR the trick to outranking competitors? Rand also gives his predictions for what search results will look like i...2020-12-2251 minThe SEO Insider: Law Firm Digital Marketing and BeyondSeth & Conrad Saam: Take No PrisonersFounder and CEO of Mockingbird Marketing, Conrad Saam talks with Seth Price in this episode of SEO Insider. Saam tells Seth about his time with AVVO and what it was like to work with the pioneers of link building.2020-12-1551 minThe SEO Insider: Law Firm Digital Marketing and BeyondSeth & Mike Blumenthal: The Godfather of Local SearchMike Blumenthal, the co-founder of GatherUp, joins Seth this week to discuss the local search. Mike has been focusing on it since the very beginning and talks with Seth about what the future may hold for local results going forward.2020-12-0839 minThe SEO Insider: Law Firm Digital Marketing and BeyondSeth & Alex Valencia, and Jason Hennessey: Three Middle Aged Guys Talking SEOIn this encore presentation of the webinar presented on October 1st, Seth is joined by Alex Valencia and Jason Hennessey to discuss how the digital marketing landscape has evolved over the years. The trio also dives into content marketing, link building, and overall best practices for modern SEO.2020-12-011h 12The SEO Insider: Law Firm Digital Marketing and BeyondSeth & Joy Hawkins: Deep Dive Into Local SearchSeth Price talks with Joy Hawkins, founder of Sterling Sky, on all things local search. Seth and Joy speak about factors that affect the local 3-pack, the impact of reviews on local visibility, and the future of local search.2020-11-2439 minThe SEO Insider: Law Firm Digital Marketing and BeyondSeth & Chris Dreyer: Law Firm SEO Inside & OutSeth Price, founder of BluShark Digital, chats with Chris Dreyer, founder and CEO of Rankings.io about legal search. Seth and Chris discuss the state of organic search, the impact of local service ads, and long-term SEO strategies.2020-11-1742 minThe SEO Insider: Law Firm Digital Marketing and BeyondSeth & Jim Boykin: SEO WizardBluShark Digital founder Seth Price is on with Jim Boykin, founder and CEO of The Internet Marketing Ninjas, discussing the growth of Internet Marketing Ninja as a digital marketing firm. Jim also speaks about the process of quality link building versus buying links, and how IMN differentiates itself as a link builder.2020-11-1048 minThe SEO Insider: Law Firm Digital Marketing and BeyondSeth & Nate Fischer: Co-founder and CTO of Local Viking2020-11-0329 minThe SEO Insider: Law Firm Digital Marketing and BeyondSeth & Allen Rodriguez: Helping Law Firms Systematize DigitallySeth Price, Founder of BluShark Digital is chatting with Allen Rodriguez, ONE400 founder, about the legal environment and how ONE400 became the company they are today. Allen explains how growth cannot just be attributed to marketing and growth is multifaceted.They discuss how technology can help with the intake process, and help a company’s growth. Seth and Allen discussed the pros and cons of outsourcing, or keeping everything in-house.2020-10-2736 minThe SEO Insider: Law Firm Digital Marketing and BeyondSeth & Alex Valencia: Content is KingSeth Price, BluShark Digital founder, is with Alex Valencia discussing the crazy year they have had and how that has impacted legal and digital marketing. Alex Valencia speaks on the scaling and shifting of content due to COVID-19, and walks viewers through his process of producing content. Seth and Alex, also compare how their processes of writing content differ from each other and the challenges they face with writing content for lawyers.2020-10-2035 minThe SEO Insider: Law Firm Digital Marketing and BeyondSeth & Gyi Tsakalakis: Storytelling SuccessSeth Price, BluShark Digital founder, is with Gyi Tsakalakis, AttorneySync president, discussing SEO best practices and how SEO has evolved over time with the changing Google environment. Listen in on Seth and Gyi’s discussion on Google and their thoughts and opinions on SEO. They compare paid searches and organic searches and explain how they should work in unison.2020-10-1330 min
Daily Matters: The changing face of the legal industryEpisode 83: Seth Price, Managing Partner at Price Benowitz LLP and Founder at BluShark Digital LLCAs the founder of both a successful, 40-lawyer law firm and a thriving digital marketing business, Seth Price has helped his own firm and many others grow effectively thanks to strong marketing techniques. In this episode, Seth and Jack Newton engage in a thorough discussion of law firm marketing practices, including valuable advice for digital marketing and SEO in the legal context.Specific discussion points include:How COVID-19 has affected law firms—and law firm marketingThe importance of digital marketing, specifically related to client intakeHelping lawyers understand the value and key components of di...2020-07-2349 min