Shows
Awkward Silences#177 - From Informing to Influencing with Shalin Pei & Natalie Golub of CoinbaseBen is joined by Shalin Pei, Head of Design and Research and Natalie Golub, Head of UXR , both from Coinbase's Base product. Base is part of the crypto space, functioning as a network that offers secure and low cost ways to build decentralized apps, essentially helping create what they call the new internet.The conversation reveals how their small but mighty teams operate in one of the fastest moving industries. Shalin and Natalie share how they've weaved internal stakeholders with customers, played with their structure to maximize visibility and effectiveness, and enabled partners to get more involved...
2025-11-2552 min
Will, Lee, & Andrew ShowWill, Lee, & Andrew Learn Web3: #32 Shalin Pei: Coinbase Designer. Unlocking a Playground for Creativity.Shalin is the design manager for Coinbase Wallet. Early in her career, she worked on search at Google. Prior to Coinbase, she worked on Augmented Reality at Facebook. To prepare for her new role at Coinbase, she deep-dived into Web3 and found a playground for creative builders that are working together to shape an optimistic future.Shalin is the design manager for Coinbase Wallet. Early in her career, she worked on search at Google. Prior to Coinbase, she worked on Augmented Reality at Facebook. To prepare for her new role at Coinbase, she deep-dived into Web3 and found...
2021-12-021h 11
The WLD ShowShalin Pei: Coinbase Designer. Unlocking a Playground for Creativity | Will, Lee, & Andrew Learn Web3: #32Shalin is the design manager for Coinbase Wallet. Early in her career, she worked on search at Google. Prior to Coinbase, she worked on Augmented Reality at Facebook. To prepare for her new role at Coinbase, she deep-dived into Web3 and found a playground for creative builders that are working together to shape an optimistic future.In this episode we discuss:ENS (Ethereum Name Service) (https://ens.domains/)ENS Airdrop (https://cointelegraph.com/news/early-ethereum-name-service-ens-adopters-rewarded-with-a-hefty-five-figure-airdrop)The list of things Shalin did to onboard into Web3https://www.coinbase.com/earnhttps://rabbithole.gg/Bored Ape Yacht ClubBored...
2021-12-021h 11