Shows
Multiply Your Success with Dr. Tom DuFore235. Managing Brand Transgressions—Drs. Shalini and Shailendra Jain, Business ProfessorsWhat do you do when your company is faced with a terrible and publicly visible circumstance? Whether it is intentional or unintentional. How do you respond to such an situation?Our guests today is Dr. Shailandra and Dr. Shalini Jain, who share the lessons learned and their 8 principles from their book Managing Brand Transgressions. TODAYS WIN-WIN: Transgressions happen to brands of all shapes and sizes, knowingly, and unknowingly. The 8 principles in their book provide best practices for action when a transgression inevitably happens. LINKS FROM THE EPISODE:Y...2024-12-0950 min
The Profit Talk: Entrepreneurship With A Profit First SpinManaging Brand Transgressions Welcome to The Profit Talk! In this show, we're going to help you explore strategies to help you maximize profits in your business while scaling and creating the lifestyle that you want as an entrepreneur. I am your host, Susanne Mariga! I’m a CPA, a Fractional CFO, and a Certified Profit First Professional Mastery Level providing tax strategies to 7 and 8-figure entrepreneurs. Let's dive into strategies to maximize profits in your business! In this episode, we explore the intersection of consumer psychology, brand management, and Diversity, Equity, and Inclusion with Dr. Shailendra Pratap Jain and Dr. Shal...2024-11-2842 min
Leaning into LeadershipEpisode 177: Managing Brand Transgressions with Dr. Shelly Jain & Dr. Shalini JainAre you feeling overwhelmed and struggling to prioritize your time as a school leader? In this episode, I share some exciting news about my upcoming digital course, Take Control of Your Leadership:. This course is designed to help you overcome overwhelm, focus on what truly matters, and lead with clarity, and it's LIVE - go to theprincipalacademy.com and check out Take Control of Your Leadership.And now...about our guest on this week's episode:Shailendra Pratap Jain is Bret Wheat Endowed Professor of Marketing and International Business at the Foster School of Business, University o...2024-11-2444 min
Partnering Leadership356 Managing Brand Crises: 8 Principles to Rebuild Trust and Resilience with Shailendra Pratap Jain & Shalini Sarin Jain | Partnering Leadership Global Thought LeaderIn this thought-provoking episode of Partnering Leadership, Mahan Tavakoli speaks with Shailendra Pratap Jain and Shalini Sarin Jain, co-authors of the book Managing Brand Transgressions: 8 Principles to Transform Your Brand. With decades of research and leadership experience, the Jains share compelling insights into how organizations can navigate brand crises with integrity and build resilience for the long term.The conversation dives deep into the principles that distinguish brands like Tylenol, Patagonia, and Ben & Jerry’s as models of authenticity and trust. Shailendra and Shalini reveal why managing brand transgressions goes beyond crisis management—it’s abou...2024-11-1939 min
The Maverick Paradox PodcastRestoring Brand Trust After MisstepsIn today's episode Judith Germain speaks to Shailendra (Shelly) & Shalini Jain about Restoring Brand Trust After Missteps and their book on managing brand transgressions. Shelly is a professor of marketing and international business, while Shalini is an associate professor researching social issues in management. They have co-authored a book on brand transgressions and crisis management. Key Takeaways The authors introduce 8 principles for transforming brands after transgressions, emphasising rapid, transparent responses focused on doing the right thing Brand transgressions can range from minor to severe, but even seemingly small issues can have major consequences in today's digital age Leadership...2024-10-2849 min
The Jason Cavness ExperienceSHAILENDRA PRATAP JAIN, PH.D. is a Bret Wheat Endowed Professor of Marketing and International Business at the Foster School of Business, University of Washington, Seattle.SHAILENDRA PRATAP JAIN, PH.D. is a Bret Wheat Endowed Professor of Marketing and International Business at the Foster School of Business, University of Washington, Seattle. He recently wrote a book with his wife SHALINI SARIN JAIN, PH.D. Associate Professor of Management and the inaugural Director of Diversity, Equity, and Inclusion at the Milgard School of Business, University of Washington, Tacoma. “Managing Brand Transgressions: 8 Principles to Transform Your Brand” https://www.amazon.com/Managing-Brand-Transgressions-Principles-Transform/dp/150152108X Go to www.thejasoncavnessexperience.com for the full episode and other episodes of The Jason Cavness Experi...2024-10-132h 24
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders122 - Avoiding Brand Transgressions: Key Lessons Learned. Conversation with Prof. Shailendra Pratap Jain & Prof. Shalini Sarin JainSUMMARY
The episode highlights the importance of leadership, accountability, transparency, and empathy in crisis management. The professors emphasise that brands need to proactively address potential transgressions and build a culture of authenticity to navigate challenging situations.
Highlights
🎯 The professors use real-life examples like Boeing, Tylenol, Starbucks, and Dolce & Gabbana to illustrate the impact of brand transgressions and the importance of crisis management.
💼 The episode underscores the significance of leadership in shaping a brand’s response to a crisis.
🗣️ It emphasizes the need for tr...2024-09-2653 min
Business Mastery Podcast152. "How to Handle Crisis PR" with Dr. Shailendra Pratap Jain and Dr. Shalini Sarin JainSend us a textDawn talks with DR. SHAILENDRA PRATAP JAIN and DR. SHALINI SARIN JAIN, renowned business professors and global thought leaders in marketing and brand management. Their new book, MANAGING BRAND TRANSGRESSIONS: 8 Principles to Transform Your Brand [July 22, 2024], addresses the pervasive issue of brand transgressions, offering a comprehensive strategy for companies to not only mitigate these crises when they hit but turn them into opportunities for sustained brand transformation. They talk about how to handle crisis PR.In this episode…Who is DR. SHAILENDRA PRATAP JA...2024-09-1140 min
Emerging Tech RadioCelebrating women’s contribution in Clean Energy TransitionIESA ‘’Women in Energy’’ initiative is for Connecting, Educating, Inspiring, Networking & Empowering Women in #CleanEnergy transition and especially promoting this participation in the emerging areas of advanced energy storage technologies as well as eMobility sector in India. In this special episode, Dr Shalini Sarin shares her own experience of being part of energy sector for over 3 decades, Social impact of women empowerment, importance of women entrepreneurship, training & linking CSR activities to livelihood of the communities. She talks about the program on women e-Rickshaw entrepreneurs and her new start-up venture in eMobility sector. She advises young entrepreneurs to focus & be...2021-03-1331 min
HR LeadersShalini Sarin, SVP HR & CSR, Philips LightingEpisode #16 - We are joined by Shalini Sarin, SVP HR & CSR, Philips Lighting. Watch the video footage from the podcast here: http://bit.ly/HRDLeadersPodcast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2017-09-2224 min