Shows
MarTech Podcast ™ // Marketing + Technology = Business GrowthPerformance Marketing in the Influencer World -- Shane Austrie // Silicon Valley ConsultingShane Austrie, CEO of Silicon Valley Consulting talks with Ben about our current online marketplace. In light of the recent IOS 14.5 update, what is the role of performance marketing in today’s influencer world? As a MarTech and AdTech consultant, Shane gives his take on the cyclical nature of advertising and where marketers are positioned today. Can performance marketing really help you with more than just awareness? Show NotesConnect With: Shane Austrie: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https...
2022-10-0216 min
MarTech Podcast ™ // Marketing + Technology = Business GrowthPerformance Marketing in the Influencer World -- Shane Austrie // Silicon Valley ConsultingShane Austrie, CEO of Silicon Valley Consulting talks with Ben about our current online marketplace. In light of the recent IOS 14.5 update, what is the role of performance marketing in today’s influencer world? As a MarTech and AdTech consultant, Shane gives his take on the cyclical nature of advertising and where marketers are positioned today. Can performance marketing really help you with more than just awareness? Show NotesConnect With: Shane Austrie: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https...
2022-10-0216 minMarTech Podcast ™ // Marketing + Technology = Business GrowthThe Future of Ads After iOS 14.5 -- Shane Austrie // Silicon Valley ConsultingThe Future Of Ads After iOS 14.5 -- Shane Austrie // Silicon Valley ConsultingToday, Shane Austrie, the CEO of Silicon Valley Consulting talks with Ben about innovations and the overlap between MarTech and AdTech. Shane is a MarTech and AdTech consultant, so who better to give advice on how machine learning affects marketing on various platforms including social media? With the update of IOS 14.5, what will the online marketplace look like for marketers? Ben and Shane discuss in detail what you can expect going forward. Show NotesConnect With: Shane Austrie: Website // LinkedInThe MarTech Podcast: Email ...
2022-10-0116 minMarTech Podcast ™ // Marketing + Technology = Business GrowthThe Future of Ads After iOS 14.5 -- Shane Austrie // Silicon Valley ConsultingThe Future Of Ads After iOS 14.5 -- Shane Austrie // Silicon Valley ConsultingToday, Shane Austrie, the CEO of Silicon Valley Consulting talks with Ben about innovations and the overlap between MarTech and AdTech. Shane is a MarTech and AdTech consultant, so who better to give advice on how machine learning affects marketing on various platforms including social media? With the update of IOS 14.5, what will the online marketplace look like for marketers? Ben and Shane discuss in detail what you can expect going forward. Show NotesConnect With: Shane Austrie: Website // LinkedInThe MarTech Podcast: Email ...
2022-10-0116 min
Believe you can because you can!263. Reddit Is the New SEO Hack with Shane AustrieReddit has a vast audience and is so popular. Savvy marketers use it in their strategies. Wanna get traffic and sales on Reddit? Shane Austrie shares a lot of valuable insights. Watch or listen to the entire episode to know a lot more. Wanna get more traffic? Submit your request on my website – https://unmiss.com/.…
2022-08-2639 min
Drop The Mic with Jason Hunt124 | The Future of Ads - With Shane AustrieShane Austrie is renowned in the MarTech space. He previously worked & consulted for advertising companies like Facebook, Reddit, Tapyjoy, and more. He is currently the CEO of SVC and the CTO of Curastory.
Mentioned in This Episode
Shane’s Twitter
Shane’s LinkedIn
What you will learn:
Shane’s story (2:20)
Where are ads going in 2-5 years? (6:26)
Tracking the user journey
How to get ahead of the curve (10:42)
Out-of-home ads
What about VR ads?
The impact of the Metaverse (14:51)
Where is it going?
Re-allocating your marketing budget in 2022 (21:46)
Increasing LIfe Time Value (22:57)
Get in touch...
2022-05-0326 min
TubeCircuitHow Can Brands Connect to Gen Z? (w/ Shane Austrie)Brands vying for the attention of 'Gen Z' need to utilize advertising approaches that account for the generation's unique values and digital habits. Shane Austrie joins the podcast to discuss these topics more in depth. Shane is a Gen Z ad tech consultant whose background includes AdTech machine learning at companies like Reddit, as well as Gen Z-focused consulting work for Fortune 500 companies. We discuss the sensibilities of Generation Z, long form vs short form content, the value to micro influencers, and more.
2021-03-1443 min
AI Decodes the SystemDecoding a world where machines are learning you and why you need to learn the machines with Shane AustrieOn this episode of AI: Decodes the System, Shane Austrie, a Machine Learning (ML) Consultant who specializes in Consumer Technology, and AI decode how Shane started coding at thirteen and used his online clothing business to pay for college. They talk about how Shane began his career as a software engineer but quickly transitioned to machine learning. Shane is under 25 and has already worked for large companies and VC-backed startups like Facebook, Reddit, Yelp, and Threadloom. Shane and AI discuss how ML can be a blessing and a curse if not appropriately trained. He also breaks down the importance...
2021-03-1124 min