Shows
The Sugar ShowBalls, Backs & Body Parts: Smooth Talk with the SugarMama & Sugar Daddy NYCSend us a textWhat happens when the Sugar Mama meets the Sugar Daddy? A frank, educational, and surprisingly hilarious conversation about the specialized world of male body sugaring! Shannon welcomes Armando Gualtieri, founder of The Sugar Daddy - New York's premier sugaring studio exclusively for male anatomy - to share insights from his thriving practice.Armando's journey from massage therapist and theater artist to sugaring specialist began with his own painful waxing experience (colorfully described as feeling like "someone had punched me in the butthole"). After discovering the magic of sugaring, he built a...
2025-06-0145 min
The Sugar ShowGeorgia's Sweet Success Journey: A Sugar Pro's Path to ProsperitySend us a textWhat happens when a traumatic waxing experience leads to entrepreneurial triumph? Meet Georgia, a sugar professional who transformed her small-town Wisconsin beauty practice into a thriving business supporting her entire family.Georgia's journey began with a horrifying waxing incident during her pregnancy that sent her to the emergency room and took months to heal. Searching for safer alternatives, she discovered sugaring—but found no practitioners within hundreds of miles. This gap in the market sparked her determination to become the solution her community needed. Starting with just $500 and a borrowed massage ta...
2025-05-041h 01
The Sugar ShowFuture-Proofing Your Business: Lessons from Life's CurveballsSend us a textWhat would happen to your business if life threw an unexpected curveball your way? Join me, Shannon, the Sugar Mama, as I share the poignant moments of losing my mother and the challenging task of closing my childhood home. This personal journey has taught me invaluable lessons about the importance of being prepared, both in life and business. I explore the necessity of having a trust, keeping organized records, and ensuring that someone can seamlessly take over your business if you're unable to run it. This episode serves as both a wake-up call...
2025-03-0219 min
The Sugar ShowCrafting Sweet Success in the Beauty World with Kasey ReynoldsSend us a textOn this episode of The Sugar Show, Shannon the SugarMama talks with Love2Sugar educator Kasey Reynolds about her inspiring sugaring journey. Then, in the second half of the podcast, Shannon dives into the importance of being financially smart in business.Part 1: Kasey Reynolds' Sugaring JourneyKasey shares her remarkable story of transitioning from her career as an EMT to becoming a successful owner of SugarJunkie. Her journey is a testament to perseverance, financial literacy, and discovering one's unique place in the beauty industry. She offers insights and inspiration...
2025-02-0244 min
The Sugar ShowFrom Expert Sugarist to Sought-After Educator: Unwrapping the Secrets of a Successful Sugaring BusinessSend us a textGet ready to transform your sugaring skills into a booming business! Season five sizzles as Shannon the SugarMama chats with the impressive Tajina Rock, a SugarPro who's elevated her game from expert practitioner to a sought-after educator. We're peeling back the layers of the sugaring world, from the sweet success stories at Bare Bodies Sugaring Academy to the skin health revelations with Radeq from Radeq Lab. This episode is a treasure trove of knowledge that will leave you sticky with wisdom and strategies to enhance your practice.Ever wonder how a...
2024-03-1026 min
The Sugar ShowThe Sweet Science of Sugaring and the MicrobiomeSend us a textEmbark on a sweet expedition with your Sugar Mama, Shannon O'Brien, as she shares her transformative story from sugaring novice to entrepreneur extraordinaire. Tune in and unearth the power of the skin microbiome, and how it's revolutionized by Radeq Lab's groundbreaking sugar-paste concoctions. This isn't just about hair removal; it's a garden of delight for your skin, where every treatment feeds and fortifies your natural flora. With the help of the innovative minds at Radeq Pielczyk, we're setting a new standard in skincare that seamlessly blends with our sugaring techniques, ensuring clients leave...
2024-02-2018 min
The Sugar ShowTransforming Hair Removal with Nature's Own PrebioticsSend us a textDiscover the transformative power of prebiotics in your beauty regimen as Radeq from Radeq Labs and I, Shannon, unveil the secrets of sugaring and skin care that will redefine your approach to hair removal. My own educational evolution, fueled by an unquenchable curiosity for the science behind cosmetology, has led to this moment where traditional ingredients take a backseat to innovative skin-nurturing solutions. Embark on a journey that began in the simplicity of a home kitchen and has now expanded to the impressive scale of a fully operational factory, where quality and innovation...
2024-02-1252 min
The Sugar ShowNavigating the World of Trademarks with Elizabeth HensonSend us a textAre you prepared to navigate the complex world of trademarks? Brace yourself for an enlightening conversation with Elizabeth Henson, Chief Marketing Officer at Indie Law. Liz takes us through the intricacies of trademarks, demystifying the process of choosing a strong and unique business name. Drawing on my personal journey of trademarking "The Sugar Mama," we discuss how having a strong brand identity can help you stand out in your industry. In today's episode, we are joined by Elizabeth Henson, Chief Marketing Officer at Indie Law, helps build...
2023-12-0325 min
The Sugar ShowGetting Schooled by Alexander’s Aesthetics with Tiffany MontalbanoSend us a textHave you ever thought about going back to Sugar School? I know what you’re thinking - “But Shannon, I already have my Sugaring Certification and a solid book of clients who keep coming back for more, what more could I possibly have to learn??”The answer is a whole heck of a lot! This week Tiffany Montalbano, lead educator at Alexander’s Aesthetics, is back on the podcast to reminisce about the dark days of COVID lockdown and the massive benefits of continuing sugaring education.So even if...
2023-04-0237 min
The Sugar ShowMaking Money with FB Groups with Stephanie LaynesSend us a textToday I’ve got the incredible Stephanie Laynes with me and we’re talking all about Facebook Groups. Not mine, not hers, YOURS!There really isn’t anything else on the internet like a Facebook group. Sure you can blast your next event out to the masses on your Insta or engage with your followers in the comments section, but a Facebook group is really the only way to create real, meaningful connections with your community.So if you’ve ever considered having a Facebook...
2023-03-2652 min
The Sugar ShowAll About Aftercare: Why Your Performance in the Treatment Room Isn’t EnoughSend us a textAre you someone who thinks your clients’ experience begins and ends in the treatment room?Oh if only it were that easy! But we can’t leave it up to our clients to Google or binge-watch TikTok for the latest fads to take care of their skin in between appointments. The results of that can range from silly (did you really think that a flashlight marketed as a "laser" would reduce hair growth?) to downright irresponsible (hello second-degree chemical burn from a high-powered acid exfoliant used on a fresh Braz...
2023-03-1926 min
The Sugar ShowLets Talk MenSend us a textWanna know the secret to increasing your sugaring or skincare business by 50 new clients easily?Sugaring isn’t just for the girls anymore! All humans can want a smooth chest, back, or Brazilian or polished brows.So whether you’re marketing to clients who identify as male, are transitioning, or anywhere in between - it’s time we changed our perspective on who our ideal sugaring or skincare client is!BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN: How the rise of social...
2023-03-1222 min
The Sugar ShowTHROWBACK: What to Know About a Trademark for Your Business with Joey VitaleSend us a textWith tax season knocking on our doors, it's the time of year when we estheticians get real about our businesses. And what better way than to ask ourselves the hard-hitting questions?Have you taken the necessary steps to make sure your sugar business is protected with the appropriate trademark? Do you even know what a “trademark” means to your business? In this episode of The Sugar Show, SugarMama Shannon O’Brien sits down with her legal guide, Joey Vitale, to discuss the importance of doing due diligence on you...
2023-03-0536 min
The Sugar ShowSmooth Operator: How Body Sugaring Can Set You Apart in the Beauty IndustrySend us a textSo many of my podcasts are geared toward estheticians who have their own businesses, which is awesome, or maybe they're thinking of going solo.But today I wanted to address the employees.For all those employees out there, it is really an awesome time for your career because you can focus on your clients and not worry about all the details of running a skincare business.So let's dive into how you can be the best employee you can be.
2023-02-2621 min
The Sugar ShowWhat it Takes to Become a Sugar Goddess with Courtney LeddySend us a textWhat do you get when you mix an RN, a cosmetologist, and a little bit of sugar? A Sugar Goddess™️ that’s what!I am so excited to introduce all my Sugar Babes to meet Courtney Leddy. Courtney is the founder of Sugar Goddess™️, a beautiful line of sugaring products that she built with the help of her husband Ben on the admin side.So grab those headphones and listen up, because Courtney is here to tell you what it really takes to be a Sugar Goddess!
2023-02-1928 min
The Sugar ShowMaking Sense of Tax Season with Kenesha ColemanSend us a textThat’s right! Our favorite Beauty CPA is back on the podcast today to help you crunch the numbers this tax season.Kenesha Coleman is an award-winning CPA and IRS Enrolled Agent who specializes in helping ambitious and driven Beauty Entrepreneurs save money by optimizing their tax and financial lives. Kenesha has been a long-time friend of the show and I’m so grateful to have her back on to be our “safe place” where we as estheticians and small business owners can go to ensure we’re maximizi...
2023-02-1235 min
The Sugar ShowDoing it Like a Pro with ASCPSend us a textJust starting your sugaring business and need a little support? Maybe a website? Or how about some insurance to CYA just in case? Never fear, ASCP is here!If you’ve been around here for a while, I’m sure you’ve heard of ASCP and our long-time friendship. But for all you newbies out there, Maggie Staszcuk is here to grab your hand and walk you through it.Maggie is the Education Program Manager for ASCP and AHP, and she is the co-host of ASCP's Esty Talk...
2023-02-0525 min
The Sugar ShowSMAC-ing Your Way to Success with Jason DaaseSend us a textHave you wanted to make the sweet switch to sugar but are afraid of sticking out in your local waxing community like a sugar-coated sore thumb? You’re in good company! Elena Daase was in the same boat when she first created SugarSMAC®, and all she needed to make this dream a reality was some from her brother-in-law Jason.Jason Daase became involved with SugarSMAC® after catching the vision from Elena of what a world-class Sugaring company could be. Prior to his involvement in SugarSMAC, Jason was an e...
2023-01-2926 min
The Sugar ShowGetting Real About Your Business This Year with Maxine DrakeSend us a textLet’s get real here - when was the last time you took a really good look at your operating procedures or the way you do business in your business?Never fear, Maxine Drake is here to help you level up your business in 2023! Maxine helps estheticians build, grow, and scale their businesses through Elite VIP Coaching, the Empowered Mastermind, and the Esthetician Inner Circle Membership™. She is a contributing author in The Estheticians Guide To Outstanding Esthetics and has written articles for many trade magazines such as Skin...
2023-01-2240 min
The Sugar ShowThe Blueprint to Your Best Q1 Ever!Send us a textThe weather outside is frightful, and all that bundling up makes it all too easy for clients to say “I’ll just let it grow out..” and that can mean more $$$ in your pocket!Continuing last week’s theme of planning ahead, today we’re zeroing in on Q1 (also known as the first 3 months of the year) and really getting clear on what you should be doing both in the shop and online so you can get a head start on those 2023 goals.So grab a pen and pa...
2023-01-1524 min
The Sugar ShowHappy YOU Year! Setting Yourself Up for Sweet Success in 2023Send us a text Happy 2023 Sugar Babes! With a new year comes new goals, dreams, and resolutions. And if you don’t lay the proper foundation now, you’ll be fighting an uphill battle later in the year. It doesn't matter if you’re listening in January or June, it’s time to grab a pen, break out that new planner, and break down your 2023 resolutions so you can “eat the elephant one bite at a time”.BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER:What 3 esse...
2023-01-0833 min
The Sugar ShowSweet Success Story | Maximizing your Revenue with Angie PattersonSend us a textI really, really love bringing on guests for the Sweet Success™️ series that will maybe show you a different way to think about success, and today Angie Patterson is here to shine a spotlight on her own brand of success.Angie went from front desk to call center manager to IT manager to HR/Operations manager of three locations in 6 years - needless to say she wore A LOT of hats! But she truly found her calling when the sugar gods came knocking and since then has hype...
2022-12-1839 min
The Sugar ShowGirl, Give Yourself Some Grace!Send us a textWith the holidays coming at us like a freight train not only is it our busiest time of year, but our clients’ as well. And sometimes those conversations in the treatment room can have you double checking to make sure your certification says “licensed esthetician” not “licensed therapist”As beauty professionals, we’re often the definition of “self-care” for our clients, but it’s far to easy for us to forget to take care of ourselves.This problem is so much bigger than just a season, which is why today I’m g...
2022-12-1123 min
The Sugar ShowGifting Self-Care with Julie GoehringSend us a textAs we enter into December and the holiday season is in full swing, I am really excited to bring you more tools to bring you new ways to think about your business without just churning and burning sugar.That’s why I invited my friend Julie Gohring - a heart-centered sales mentor for women entrepreneurs who teaches women how to sell from their heart and own the value of who they already are in sales & business.Julie really teaches women how to sell from their heart and ow...
2022-12-0444 min
The Sugar ShowTHROWBACK | Massage Techniques to Help Jittery Sugaring Clients with Gaynor Farmer-KaticsSend us a textWith the holidays swiftly approaching, a simple sugaring appointment can become just another stressful task on an endless “to-do” list. That’s why this week we’re throwing it back to 2020 when I sat down with Gaynor Farmer-Katics of Enhanced Touch Massage. In this special throwback episode, Gaynor lends her expertise and guides us through ideas to help us create a relaxing environment for our clients. An experience that will take our client's stresses away, even just for a moment, so they can enjoy their time with you, their Sugaring p...
2022-11-2739 min
The Sugar ShowSweeting Up Your Taxes with The Beauty CPASend us a textAs the year comes to a close and the end of Q4 is right around the corner, my loyal sugar babes will know it’s time to check in with my good friend Kenesha "The Beauty CPA" ColemanKenesha Coleman is an award-winning CPA, Certified Tax Coach and IRS Enrolled Agent. She founded ColemanTax, an Accounting firm that specializes in helping ambitious and driven Beauty Entrepreneurs save money by optimizing their tax and financial lives. Beautypreneurs rely on her easy-to-understand tax-savvy to beautify their finances, keep more pr...
2022-11-2029 min
The Sugar ShowLash Tinting and Sugaring with RefectocilSend us a textThis week on The Sugar Show, we’re going to get colorful.Today I’m sitting down with Chrissie Paraschos, the Director of Education and the lead trainer for the CBON Group of Companies. I can’t wait for you to hear how Chrissie started out, her journey as a boss babe, and why climbing the mountain may be 100% worth it in the end.BY THE TIME YOU FINISH LISTENING, YOU'LL DISCOVER: Why you should start combining services ASAP.How sugaring can improve your brow wor...
2022-11-1333 min
The Sugar ShowSmooth Operators Standing By - Introducing our New App!Send us a textI am beyond excited to finally announce the arrival of our brand new Love2Sugar App!This has been in the works for a long time now and it really came from listening to all of you. So this week, I’m diving in headfirst with everything you need to know about this amazing resource for you, my sugar pros!So what are you waiting for? Head over to Love2Sugar.com/app right now! Smooth operators are standing by ;)...
2022-11-0632 min
The Sugar ShowSweet Success Story | Sweetening the work-life balance with Michelle BrownSend us a textHave you ever wondered if the work/life balance is truly attainable or just a fairy tale?In this episode, you're gonna meet Michelle Brown; a stay-at-home mom who decided to go back to esthetics school, who’s had some health challenges, and has had a smile on her face the whole way and made it happen. She is so booked, it was actually hard to get this interview with her - and isn’t that the goal? To not only be booked, but to have that work...
2022-10-3030 min
The Sugar ShowSelf Care "Down There" with Therese ClarkSend us a textAs a woman and also as an esthetician, I think it's super important for us to understand our parts & all the health techniques, research, and wisdom from others that come into making sure that our parts are happy.Therese Clark, the founder of Lady Suite, is the expert in that department. She has worked hard to bring us a well-researched, well-thought-out product line that we can offer to our clients and use ourselves that ensures a pH-balanced microbiome for a happy, smooth, and healthy kitty.Therese is...
2022-10-2344 min
The Sugar ShowOvercoming Fear in Your Sugar RoomSend us a textWhen we first start out in the skincare industry or learn something new like sugaring, there is a learning curve that some of us haven't experienced since beauty school.I’ll admit when I first learned to sugar, not only did it challenge me physically with hand-eye coordination, but mentally by challenging my ego in a big way. So today we’re going to tune out all that fear and doubt and tune into our higher selves to create a treatment room that feels safe, authentic, and joyfu...
2022-10-1618 min
The Sugar ShowTHROWBACK | So I Started My Sugar Business…Now What?Send us a textEveryone’s been talking about preparing for the recession, but what about the business boom that comes next?Last week we looked forward to the upcoming "slow" season. This week we’re throwing it back to 2021, when we were all coming out of the biggest recession most of our businesses had ever experienced, and reflecting on how we all coped when our books went from wide open to overbooked.So as we start to look forward to 2023, I hope you’ll enjoy this journey back in time with m...
2022-10-0930 min
The Sugar ShowAre You Ready in Your Skincare Business For a Recession?Send us a textSome say it's coming. Some say we're in it. Regardless, we need to be prepared. Whether it's a true “recession” or just slow months in general, we all need to make a big-picture effort in our skincare businesses to plan for those times that are slower.So today I’m throwing it all the way back and giving you a peek behind the curtain on how I survived 2009, all the nitty gritty details I learned from it, and what I would actually do differently. BY THE...
2022-10-0242 min
The Sugar ShowSweet Success Story | How I Switched My Brow Biz from Wax to Sugar with Amber LynnSend us a textRemember back in quarantine when everyone decided to try a new hobby?Well instead of trying to become a pro sourdough baker, my guest today Amber Lynn decided to put down her wax stick and master the art of sugaring. If you’ve ever thought about switching to sugar, you’re going to want to listen up because Amber is walking us through her journey from start to finish and sharing how sugar can take your business to levels you never even dreamed of.BY...
2022-09-2536 min
The Sugar ShowAre Your Skincare Business Dreams Possible?Send us a textAre you stuck dreaming about your best life instead of actually living it?I'm going to guide you through six soul-searching questions that will take the daydreams and make them a reality.Whether you're just starting out on your esthetics journey or you’ve been in business for a while and you’re wondering if it’s too late - we’re tackling all those nasty limiting beliefs that can get in your way and digging deep to put you on the path to greatness.
2022-09-1834 min
The Sugar ShowHow to Find Your Purpose in Your Business with Melissa HoffmannSend us a textRaise your hand if you’ve ever questioned if what you’re doing with your career or life is the “right” choice?This week I’m joined by Melissa Hoffmann. Melissa is a life and business coach who’s ultimate goal is to help women figure out their purpose, develop the confidence to feel that they can actually have what they want, and create the business they've been dreaming of.Melissa is really digging deep into the nitty gritty of being an entrepreneur, tackling imposter syndrome, and finding what...
2022-09-1142 min
The Sugar ShowSweet Success Story | Meet Cidy AndrewsSend us a textHello and welcome back to one of our favorite weeks. It's time for the Sweet Success Story Series! (Try saying that five times fast).Each month we feature a body sugaring pro who is killing it in his or her skincare business. We not only follow along on their journey through choosing sugar for their clients, but how it felt to make that decision to learn to sugar, and to ultimately see the benefits of the sweet stuff as it relates to building a strong business.So...
2022-09-0430 min
The Sugar ShowFOMO Got Ya Down? You Don't Have to Be Alone in the Treatment RoomSend us a textRaise your hand if you’ve ever felt personally victimized by Instagram Reels.While the growth of the sugaring space on social media can feel like an exciting opportunity to show off your skills and grow your business, when you start comparing yourself to other estheticians the FOMO (or fear of missing out) can become overwhelming.That’s why this week I’m tackling online FOMO and imposter syndrome head-on and spilling my secret to shifting your mindset from one of competition to one of community. ...
2022-08-2815 min
The Sugar ShowHow Sugar Saved My Life…Again.Send us a textWelcome BACK to The Sugar Show! This episode marks our official return to the world of podcasting, and I’m so excited to continue this journey. I’m not going to sugarcoat it (see what I did there?), but my time away was far from a vacation.After life threw me a curveball, I got to learn all over again how to handle grief, loss, and the power sugaring has helped me rise from the ashes once again.BY THE TIME...
2022-08-2116 min
The Sugar ShowSweet Success Story: Meet 26 year old Sugar BossBabe, Kendall Myer !Send us a textSoooo many reasons to listen to this episode!1. Learn how a single teen mom created a schedule packed skincare business DURING COVID.2. Be inspired by a success story that will either make you jump toward learning to sugar or nod your head in agreement that it was a great choice for your business too3. Lift your spirits with a story of joy and gratitude 4. Gain a little insight as to what it takes to become a successful sugaring professional5. And soooo much more!Kendall Myer has...
2022-04-0330 minThe Sugar ShowHow To Help Your Loved Ones Support Your Sugar Biz with Jennifer WeirSend us a textWelcome to our Sugar & Soul Series guest, Jennifer Weir, Certified Life Coach and Host of the Starting From Perfect Podcast!In this episode, we focus on our loved ones and how to help them understand our business. Sometimes we find ourselves with family or friends who just don't understand what we do and come off as unsupportive. Instead of experiencing conflict, Jen and Shanno will help you to understand their concerns and perspective and really helps us develop a "manual" for how to support us!Tune in to Jennifer's po...
2022-01-3029 minThe Sugar ShowHow to Get Your Sugar Biz to Thrive!Send us a textWelcome to the newest season of the Sugar Show podcast!We have spent 2020 and 2021 in survival mode. Between lockdowns and political unrest, cancellations and worry. But we have made it through! Congratulations!This episode is all about moving forward to THRIVE in your skincare and or sugar business! We are going to cover how to PLAN for your success in 2022, not just run after it! So, grab your planners and some colorful pens, a cup of your favorite beverage, and lets do this!We will go...
2022-01-1025 minThe Sugar ShowThe Key to Successful Sugaring Results = Homecare!Send us a textIf you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway - I’d love to hear how you embrace Sugaring For All!! And while you've got your phone out, make sure to follow us on Instagram @Love2Sugar. If you are interested in our business planner you can find the SugarBoss Planner here --->https://www.lulu.com/spotlight/love2sugarThe link to o...
2021-08-2227 min
The Sugar ShowHow Sugaring Saved The SugarMama's LifeSend us a textThe Sugar Show Ep 13: How Sugaring Saved My LifeHost: Shannon Sophia, The SugarMama®OverviewIn 2009, host Shannon Sophia had just gone through a divorce, sold her Lake Tahoe day spa and moved to a new city with her two boys as a single mom. She set up a small skin care studio and was in the midst of creating a new client base when the recession hit, and suddenly many of her clients were no longer able to justify i...
2021-08-0816 min
The Sugar ShowSo I Started My Sugar Business…Now What? Tips for Effectively Streamlining Your ServicesSend us a textThe Sugar Show Ep 12: So I Started My Sugar Business…Now What? Tips for Effectively Streamlining Your ServicesShannon Sophia, The SugarMama®OverviewAre you a seasoned sugar professional who is swamped with work as the world starts to reopen? Are clients flocking to your doorstep after months of hearing about the wonders of sugar through friends, family and social media?This is a great problem to have…right? Even though it’s a wonderful feeling to have...
2021-07-2530 min
The Sugar ShowGetting Started with Sugaring: A Step By Step Guide to Starting Your Sugaring BusinessSend us a textThe Sugar Show Ep 11: Getting Started with Sugaring: A Step-By-Step Guide for Launching Your Sugaring BusinessShannon Sophia, The SugarMama®OverviewAre you looking to take your skin care business to the next level? Have you heard about the wonders of sugaring, but you’re not quite sure where to start? If you’re ready to take the sugaring plunge, we’ve got you covered. In this episode of The Sugar Show, the SugarMama® shares the tips and...
2021-07-1115 minThe Sugar ShowAMP Up Your Sugaring Retail Sales with YOUR Brand!Send us a textNow more than ever, it is important to take advantage of opportunities to expand your streams of revenue. Join the SugarMama and Peter Marchese, Managing Partner of AMP Medical Products, to discuss how sugar pros can AMP up their retail sales with medical-grade products!You may not have realized that private-label, medical-grade pre and post care product lines are within reach for your sugaring and aesthetic business. AMP Medical Products is an easy, efficient, and cost-friendly way to implement high quality products that you can provide and ship to your clients wh...
2021-05-2327 minThe Sugar ShowWhat to Know About a Trademark for Your BusinessSend us a textHave you taken the necessary steps to make sure your sugar business is protected with the appropriate trademark? We want to help estheticians, cosmetologists, sugaring professionals and beauty babes feel confident knowing that the brand they are building is available and protected, so you can sleep at night knowing that you don’t have to be afraid of a cease and desist letter.In this episode of The Sugar Show, SugarMama Shannon O’Brien sits down with her legal guide, Joey Vitale, to discuss the importance of doing due diligence on your...
2021-05-1635 min
The Sugar ShowThe SugarShow: S3E8 Is It Really Possible to Permanently & Naturally Remove Hair?I get asked this question all the time! For those who are scared of laser hair removal or don't want to pay the crazy dollars to get it done, this episode is for you.Sugaring professionals have been wondering not only about Epilfree as a natural way to stunt hair growth, but whether or not they can use the product in the sugar treatment room. If we have gloves on both hands, and sugar in one of those hands, how do we apply the serum quickly?How exactly does this product work?How l...
2021-04-2519 min
The Sugar ShowAre You Struggling to Learn to Sugar? Tips to Master Your Sugaring TechniqueSend us a textIf that little ball of lemon, sugar, and water has got you frustrated...listen up, this episode is for YOU!First off... Don't Give Up!I was a terrible student of sugaring. My brain just didnt connect with my hand to get the mold OR the flick right. I would practice just like my trainer showed me (with no videos at the time to take home with me!). No matter how hard I pushed I just couldnt get that ball of sugar off someone's skin, let alone remove hair!
2021-04-1114 min
The Sugar ShowAre you a Sugaring Detective? How to Ask the Right Questions in the Treatment RoomSend us a textAre you asking all the right questions when your client comes in for their sugaring treatment? Do you know the kinds of questions you should be asking?Spend some time with the SugarMama as she dives into the kinds of information you need to be getting from your sugaring clients... to understand exactly WHY they are having the outcomes they are having with their skincare. Hair removal doesnt have to be painful or confusing for your clients because they have YOU as their Go To for Sugaring!NEED MO...
2021-03-2822 minThe Sugar ShowLuxury Add-Ons for Face Sugaring Treatments with Shelley HancockSend us a textWelcome one of my longtime inspirations and educators in this beauty industry, Shelley Hancock! Shelley has been affectionately named "The Gadget Gal" by her clients and students because she has made it her mission to provide you with top quality equipment and service for your skincare treatment room. With 33 years in the business, Shelley is an esthetician, former day spa owner, and not the passionate distributor of skincare equipment. This "Machine Queen" is determined to spread quality education on getting instant results with gadgets and comes to the episode today to share add-ons you...
2021-03-1426 min
The Sugar ShowAre You the GoTo Sugaring Professional in your Area? with Maxine DrakeSend us a textAre you truly THE GO-TO Sugaring Pro in your town? If not, what's holding you back?Our guest, Maxine Drake, founder of Esthetician Beauty Academy, the Beauty Business Summit, and creator of the Esthetician Inner Circle...joins us in this episode to help you answer the burning question of how to be THE ONE clients seek out to Sugar them.How do you KNOW if you are truly THE BEST?Is your Marketing truly getting your work out?What holds you back from really becoming T...
2021-02-2820 minThe Sugar ShowGetting and Keeping New Sugar Clients with Wik Verma, Million Dollar EstheticianSend us a textThis is a JAM PACKED episode with rapid fire knowledge bombs to help you build your sugaring business. Shannon and Wik fill almost an entire hour with uninterrupted marketing ideas for Sugaring professionals and actionable steps to not only get new clients but keep them coming back for more!Wik is an expert in helping beauty business owners create wealth. His passionate style and inspirational attitude are infectious!We invite you to join the Facebook group Marketing Ideas for Estheticians to become inspired in your beauty career!...
2021-02-0751 minThe Sugar ShowKnowing Your Beauty Business Numbers with Kenesha ColemanSend us a textKenesha Coleman, The Beauty CPA is back with another jam packed episode where she drops the knowledge bombs!In this episode, we go over:Episode #3 Knowing your Beauty Business’ NumbersThe importance of knowing your business’ numbersBe aware of the financial health of your businessMake sound business decisionsUse the numbers as a tool to strategically grow It all starts with BookkeepingYou can’t manage what you don’t trackWhat is bookkeeping?Knowing the “story” behind your business’ numbersDon’t do bookkeeping for the sake of bookkeeping, know the “story” be...
2021-01-2421 minThe Sugar ShowWhat Does Sweet & Strong Actually Mean in 2021?Send us a textWelcome to Season 3!Thousands of downloads and happy listeners have taken a listen to our little podcast! I am honored to be a part of this sugaring industry and inspire you on your journey! Last year was a doozy, wasn't it? Well, this year, we are gonna get Sweet & Strong...its not just a cute slogan...the words will hold such power for 2021! NEED MORE SUGARY INSPIRATION?Get Your Sugaring Business Found and Network with the Sugaring Industryby Joining The Sug...
2021-01-0715 min
The Sugar ShowThe Mental Side of Sugaring PLUS Bonus!Send us a textSpend some time with your host, Shannon the SugarMama where she dives into the mental side of being a sugaring professional. In this episode, she guides you through understanding that once you shut that treatment room door, sugaring is more than just your technique it encompasses all of the senses for your clients. Clients tend to open up and dump their emotions into the room...and YOU need to know how to not absorb those emotions.Shannon helps you to understand how to create not only a safe and calm space fo...
2020-12-2020 min
The Sugar ShowTop 6 Ways to Boost Your Sugaring Biz (Sugar & Soul Series)Send us a textThis is such an exciting time to be a Body Sugaring professional! In order to make sure your skills are as sharp as can be and your business skyrockets in the years to come, this episode will be a big help! NEED MORE SUGARY INSPIRATION?Get Your Sugaring Business Found and Network with the Sugaring Industryby Joining The SugarNetwork and tagging your sugaring biz on @TheSugarNetwork on IG!To meet more inspiring Sugarists and business masters, join us in the Love2Sugar FB Community fo...
2020-12-1317 min
The Sugar ShowHow to PAY Yourself as an Employee or IC with The Beauty CPASend us a textNow that you have (or your business has) decided how to categorize yourself as an employee or an independent contractor, its time to get PAID!In Part Two of this Series, Kenesha and Shannon explore how to make sure you get paid properly depending on your business. Working smarter to be strong and sweet in 2021!!What is an Independent Contractor or Self-Employed Beauty Professional?You are the business ownerMay receive Form 1099 from salon/spa owner or you are receiving monies from your clients and accounting for i...
2020-12-0614 min
The Sugar ShowShould You Be An Employee or an Independent Contractor? with The Beauty CPASend us a textThis is the 1st of a 3 part series to help you on your journey to Sugar Business Sweet Success! Whether you are new to the beauty industry or a seasoned pro, our goal is to guide you to make good decisions with your finances.In this episode you will learn:Episode 1: Employee or Independent ContractorCategory of Workers in a Salon/SpaEmployeeStraight Hourly Wage or SalaryCommissionHybridReceives Form W-2 from employer Income and payroll taxes are withheldEmployer pays half of federal and state federal taxIndependent ContractorStraight RateCommissionHybridReceives Fo...
2020-11-2921 minThe Sugar ShowSweet Success Series with Porche CopelandSend us a textIt is always inspiring to listen to the stories of those who are rockin' in this Sugaring business! Especially, when they find Sweet Success so quickly into starting their careers!Meet Porche Copeland. Dynamic business owner, mother, and Sugaring professional who is THRIVING despite all of the challenges 2020 has dealt us! She is a force to be reckoned with and we are honored to include her on our list of Sweet Success stories! She is the owner of Luxe Beauty Bar and Spa after only 1.5 years in the business
2020-11-1524 min
The Sugar ShowClean & Exfoliated with a Supracor Mitt - Steve LandiSend us a textWe all know how important exfoliation is to keep the skin smooth and healthy in between sugaring appointments. What you use to exfoliate is critical to a proper homecare routine! Listen in to how Shannon uses the mitts in her treatment room daily.Meet Steve Landi, Director at Supracor. He has been supporting our industry for the last 17 years by providing a safe, effective and hygienic way to estheticians to retail to their clients. Any client you have that has a cheap loofah ball hanging from a rope in the...
2020-11-0833 min
The Sugar ShowAnnouncing The SugarNetwork ! with your Host Shannon, the SugarMamaSend us a textSugar Babes! This is not your average episode of The Sugar Show. We have officially LAUNCHED a whole new sweet world for all of you. I introduce to you...The Sugar Network! 6 years ago I was teaching tableside and saw a need to reach esties all over the US (and international) so we I created iSugar University to provide consistent theory and technique through our Basic Certification course. Last year, we expanded our offerings by sharing advanced courses and the SugarTribe membership and la...
2020-11-0122 min
The Sugar ShowSweet Success Stories: Hayden SnyderSend us a textThe Sugar Show is bringing you another episode of sweet success stories! These stories highlight fellow successful sugar pros to give you inspiration in growing your sugar biz. Meet Hayden Snyder, owner of Down South Sugar Co.! She is the true definition of what a boss babe is! At just 23 years old, she has built her successful sugar business in a small town where most didn't know what sugaring is. By spreading her love for sugaring and educating clients on making the sweet switch, Hayden continues to grow her bu...
2020-10-1824 min
The Sugar ShowAdd Spray Tanning to Your Sugaring Menu with Kelly CallaghanSend us a textHave you been looking for different services to compliment your Sugaring Business? Maybe you've been thinking about adding another lucrative, less time consuming, additional treatment to pamper your clients. Consider Spray Tanning! Meet Kelly Callaghan! In this episode, she is sitting down with us to talk about how to add spray tanning to your sugaring biz, and how we can collaborate together to take our businesses to the next level. Kelly is an industry trailblazer who notoriously started an international spray tan business and grew it from $0 to multiple 6-fig...
2020-10-1123 min
The Sugar ShowSweet Success Stories: Tajina RockeSend us a textToday we welcome Tajina Rocke, successful sugarist and owner of Bare Bodies Sugaring, located in New York!Tajina dropped amazing knowledge and advice for up and coming Sugar Pros and spoke about how she began her journey as a Sugarist. From switching career paths, to now growing and thriving in her own sweet salon, Tajina wants to expand even more and is ready to help inspire other sugar pros to do the same. "After leaving the banking industry, I decided to pursue my passion in skincare and became a licensed...
2020-10-0435 min
The Sugar ShowLearn More About Professional Sugar Supplier Sugar Smac with Jason DaaseSend us a textThis week's episode on The Sugar Show features Jason Daase from SugarSMAC! Jason sat down with us to share all about the company's mission, and also a very hilarious story about how his passion grew to be on board with the sugaring industry. Jason takes pride in making customer service his main priority , and it shows through the way he speaks about his love for SugarSMAC.Jason Daase became involved with SugarSMAC® after catching the vision from Elena of what a world-class Sugaring company could be. Prior to his...
2020-09-2722 minThe Sugar ShowThe SugarShow S2E11: Sugar & Soul- Helping Your Clients with Anxiety 2020Welcome to Sugar & Soul...our candid conversation on "The Couch" with Licensed Therapist, Rachel Chisenhall.Each month we are going to choose a topic that Sugaring professionals are tackling either with themselves or their clients. Our job is not to diagnose or prescribe but to understand how to be a listening ear for our clients. We also must be careful to not take on the Anxiety that 2020 brings...or take it out on our families and friends when we get home. We are bombarded with 2020's challenges...this episode will help us not reach for the wine bot...
2020-09-2028 minThe Sugar ShowThe SugarShow: S2 E10 - Tips for a Clean and NonToxic Sugar Treatment Room w Stephanie LaynesWhat is Clean? The smell of pine or tea tree? Wiping down with Lysol wipes? We dive deep to understand what makes a sugar treatment room clean with Stephanie Laynes ! What is Sanitation?What is the difference between Sanitation and Disinfection?How safe is Lysol and chemicals for Sugarists who turn their rooms around every half hour?Are there products out there that we can use that are EPA approved but not toxic for the professional or their clientele?What is Twin Oxide?What is the proper protocol for cleaning and...
2020-09-1337 min
The Sugar ShowDo You Know How to Properly Use PPE? w Karen Hodges, Salon-Gurus.comSend us a text 2020 was a doozy of a year and navigating the ever changing rules and regulations has been a challenge. In this episode of the SugarShow, we introduce you to Karen Hodges, Co-founder of Salon-Gurus.com. "Education is what I'm all about. I was the person they sent to workshops to learn new software or office programs and products in my first career in the business world. That's certainly followed me into my second career in the beauty industry!" --KH Karen shares with us the proper way to use PPE in the...
2020-09-0633 min
The Sugar ShowBe Tax Savvy in Your Business and Save Big with Special Guest Kenesha ColemanSend us a textOn this episode, we welcome Kenesha Coleman, The Beauty CPA! She owns Coleman Tax and exclusively supports beauty professionals. Listen to find out more about Kenesha’s background and experience!Today, we dive into tax planning! Here is the key, tax planning should be throughout the entire year to avoid people scrambling for their documents. Plus, any deductions that you are trying to receive must take place during the year. You can’t earn more deductions once the year is complete.There are several things you should be doing, but...
2020-08-3031 min
The Sugar ShowThe SugarShow, S2, Ep. 7: Get the Scoop on What Makes a Quality Sugar Paste with Special Guest Mark EssayToday we welcome Mark Essay with Sugar of the Nile! Mark manufactures sugar and is here to answer all of the questions surrounding why sugar does what is does.During lockdown, we have had quite the adventure keeping business going. One of the things that people started doing was making their own sugar—a little DIY experiment. Mark dives in about why this may or may not work.There are a few reasons we should use a professional product.1) Consistency-Your clients should be able to rely on a product and a result.2) Efficiency-If yo...
2020-08-2330 min
The Sugar ShowWhat to Expect from a Skincare Distributor with special guests Wendi & Cee, Alexander’s AestheticsSend us a textA business that sells to customers is the technical description of a distributor. Alexander’s is so much more than that! Alexander’s Aesthetics started in the family. The love of skincare prompted him to purchase many many products over the years trying to find the best ones out there. In the end, this led to a formation of a very large company that was centered around education of doctors and estheticians. This ended up becoming our foundation--to educate and provide information for clients while they are trying to fi...
2020-08-0929 min
The Sugar ShowIs Your Business Legally Strong? Must Listen Episode with special guest Joey VitaleSend us a textThis episode is a MUST LISTEN! Don’t make the mistake of picking a sugary sweet name for your biz without learning more from our guest, Joey Vitale from Indie Law. When Joey Vitale was in college, he was bribed by his father to go to law school with a new car. He quickly realized he was not the ‘shark.’ Due to it not fitting, he started his own graphic design business. Through networking, he realized how many people in business had questions. So, he started a law firm to...
2020-08-0247 min
The Sugar ShowThe SugarShow, S2, Ep. 4: Mindfully Pricing and Creating Your Menu with special guest Joelle LeeWelcome back to episode 4 of The SugarShow. We are here with Joelle Lee to share her story and share some nuggets of wisdom on mindfully creating and pricing your menu.Joelle Lee is an esthetician, previously a medical esthetician. She proceeded to specialize in laser treatments with a focus in people of color. One of her first clients happened to be Michelle Obama! This was long before anything was attached to her. All of the sudden, her client was now the first lady. She moved to D.C. to follow her client and took the opportunity to...
2020-07-2637 min
The Sugar ShowHow to Handle Summer Sugaring--Keep Your Cool!Send us a textAaahhhh Summer. Sunshine, beaches, bikinis...and beautifully smooth skin. Music to an estheticians ears! This is the busiest hair removal season for the beauty industry and the best time to build your clientele. Seasoned sugarists know they have a consistent tool to bring clients in the door no matter what time of year--even the hot summers. After 10 summers in the treatment room in hot California, here are my tips for keeping you and your clients cool and perfectly smooth.8 Musts for Summer Sugaring Success:Chill Out Your R...
2020-07-1917 min