Shows
The Design Business ShowThe Design Business Show 227: Sustainably Going From Idea to Launch with Shannon LohrAs the Founder & CEO of Factory45, Shannon Lohr works with idea-stage entrepreneurs to launch fashion brands that are sustainably and ethically made. Shannon got her start in 2010 when she co-founded {r}evolution apparel, a sustainable clothing company for female travelers and minimalists that was featured in The New York Times, Forbes.com and Yahoo! News. Through her online business school, Factory45, Shannon has worked with over 500 entrepreneurs in the sustainable fashion space, many of whom have gone on to launch some of the most transparent supply chains in the fashion industry. Shannon has...2023-05-0835 min
Start Your Sustainable Fashion BrandEp. 49 Best of: Money for Your BrandThis month, we’re releasing “Best of” episodes that will feature some of our most popular episodes of Season 2. This series will highlight important first steps when starting a fashion brand, and how to raise funds for your first production run. In today’s episode, we’ve pulled together the most popular episodes on all things money while building your sustainable fashion brand. Enjoy! Resources mentioned in this episode:Should You Quit Your Day Job to Start Your Fashion Brand: https://open.spotify.com...2023-02-1519 minStart Your Sustainable Fashion BrandEp. 48 Best of: Getting Started on Your BrandFor the rest of February we’re releasing “Best of” episodes that will feature some of our most popular episodes of Season 2. This series will highlight important first steps when starting a fashion brand, and how to raise funds for your first production run. In today’s episode, we’ve pulled together the 3 most popular episodes on how to get started on your sustainable fashion brand. Resources mentioned in this episode:How to Determine Your Unique Selling Position: https://www.youtube.com/watch?v=jwlgKmRHYo4&t=95s2023-02-0821 minStart Your Sustainable Fashion BrandEp. 47 How to Use Storytelling to Build Your Fashion BrandTen years ago I co-created the highest funded fashion project in Kickstarter history at the time. What happened over those 30 days far surpassed our wildest dreams. Despite the lack of internet marketing tactics, an advertising budget or a team of employees, my co-founder and I did have one thing on our side: A compelling story. And it’s how to share your compelling story that I’m talking about today.Resources mentioned in this episode:Apply to Factory45: factory45.co/apply2023-02-0106 minStart Your Sustainable Fashion BrandEp. 46 The 5 Secrets to (Fashion) Business SuccessAre they even “secrets?” Well, they were definitely secrets to me when I was first starting out. Don’t worry, I won’t bore you with “teamwork makes the dreamwork” cliches. I’m going to teach you the real, tactical advice with the personal stories and proof behind them. After a decade of entrepreneurship and mentoring hundreds of fashion entrepreneurs… Here are my 5 secrets to fashion business success. Resources mentioned in this episode:The Fashion Business Summit: factory45.co/summit2023-01-2515 min
Jane Hamill | PodcastHow Your Fashion Brand Can Be More Sustainable with Shannon LohrMy guest today is Shannon Lohr of Factory 45. She's an expert on sustainable fashion and she shares how to make your current business more sustainable. We talk about: 3 simple things to start doing TODAY to make your product more sustainable (#2 is the easiest IMO) Is there any such thing as a truly sustainable fashion brand? The #1 marketing message mistake most sustainable brands make Which fabrics are most sustainable and why Which companies that are doing a good job at being truly as sustainable as possible The simplest and easiest thing you can do to start being mo...2023-01-2025 minStart Your Sustainable Fashion BrandEp. 45 How to Balance Parenting & Fashion EntrepreneurshipAs any parent knows, the word “balance” is a loose term. Whether you’re working a full-time job, starting a business or working as a stay-at-home parent, you always sort of feel like you’re on a see-saw that literally goes up and down all day. Sometimes you’re on top, doing all the things, feeling like you’re conquering life… but more often than not, your see-saw is down on the ground, heavily weighted by the responsibilities of the day. Quite the picture I’m painting, huh? In this episode, I’m getting real about parenting and how to start or gr...2023-01-1809 minStart Your Sustainable Fashion BrandEp. 44 How to Pivot from a Traditional Career to Fashion EntrepreneurshipAre you thinking about taking the leap from a more traditional career to the world of entrepreneurship? Have you thought about how your daily life will change? Have you talked it through with your partner or spouse? And also, where do you even start? In this episode, I’m going to give you some questions to ask yourself and some things to think about if you are considering a career shift.Resources mentioned in this episode:Should You Quit Your Day Job to St...2023-01-1108 minStart Your Sustainable Fashion BrandEp. 43 How to Decide Between Joining a Fashion Program or Hiring a ConsultantAre you deciding between joining a fashion program or hiring a consultant to start your brand? We’re asked about this a lot by people starting their own fashion brands. So, in this episode, I’m going through the pros and cons of joining a fashion program like Factory45 vs hiring a consultant, so that you can weigh the options and decide for yourself.Resources mentioned in this episode:The Fashion Business Summit: factory45.co/summit CEO Hour: sha...2023-01-0410 min
How Fitting: design a slow fashion business that fitsMaking Launching A Sustainable Fashion Brand Easier with Shannon Lohr of Factory45In episode 60, sustainable fashion business school founder & CEO Shannon Lohr shares insights, practical tips, and marketing and mindset wisdom for starting a sustainable fashion brand based on her years of experience coaching successful fashion entrepreneurs through her Factory45 program.
As the Founder & CEO of Factory45, Shannon Lohr works with idea-stage entrepreneurs to launch fashion brands that are sustainably and ethically made.
Shannon got her start in 2010 when she co-founded {r}evolution apparel, a sustainable clothing company for female travelers and minimalists that was featured in The New York Times, Forbes.com and Yahoo! News.
...2023-01-0357 min
The Simpler Business Podcast with Marissa RobertsCrowdfunding and Pre-Selling for your Business with Shannon LohrCrowdfunding has become a very popular choice for small business owners and it’s a very clever way to pre-sell your product.
It’s a fantastic option to raise the money you need to create and launch your product, but it can feel quite overwhelming to get started. It’s not as simple as just setting up your Kickstarter page, then sitting back and watching the money come rolling in!
Don’t let that hold you back - this is a fantastic opportunity for you to sell your product before you even need to create any inve...2022-12-2122 minStart Your Sustainable Fashion BrandEp. 42 How Entrepreneurship Changes Your Brain (for the Better)If you’re building a sustainable fashion brand, you’re probably in the thick of it. As a fashion entrepreneur, you’ll be tackling new skills and challenges that you’ve never encountered before. Tech issues, design challenges, writing, negotiating, creating and organizing… most of it will push you out of your comfort zone. But as entrepreneurs, that is actually what we want. We can and should do hard things. There’s the science to back it up, and that’s what I’m talking about in today’s episode. Resources me...2022-12-1404 minStart Your Sustainable Fashion BrandEp. 41 How to Launch a Fashion Brand Without Taking on DebtIt wasn’t so long ago that if you wanted to start a fashion brand, or really any business for that matter, you had to take on a lot of risk. That included financial risk – from taking out a loan, borrowing from a family member or accumulating credit card debt. Thankfully, that’s not so much the case anymore – there is a way to launch a fashion brand without risking your savings and going into debt and that’s what I’m sharing in this episode.Resources mentioned in this episode:...2022-12-0707 min
Be Impactful by Impact FashionSustainable Launch with Shannon LohrI talk with Shannon Lohr, the founder of Factory 45, about sustainability in fashion. She shares how she detoxed herself from fast fashion, and how starting her own brand led her to discover the environmental and human rights abuses of the fashion industry. Plus we discuss how I’ve quietly and slowly incorporated sustainability into the Impact Fashion collection. Shannon Lohr is the founder of Factory45, the online business school trusted by over 500 fashion entrepreneurs since 2014. Over the years she's worked with aspiring designers, all over the globe, to launch or grow their brands in a way that’s be...2022-12-0537 minStart Your Sustainable Fashion BrandEp. 40 3 Tips for Dealing with Information Overload in Building Your Fashion BrandIf you’re thinking about starting a fashion brand, chances are you’re doing a lot of research. And when you’re bombarded with advice, opinions, facts, stats, experts, gurus, advertisements… It’s enough to cause decision paralysis for even the most confident, decisive and organized of people. So how do you do your research and avoid information overload? That’s what I’m talking about in today’s episode. Resources mentioned in this episode:Book a call to learn more about launching your fashion brand wit...2022-11-3004 min
The Journey of Pursuit - Stories and Strategies to Empower Creative EntrepreneursShannon Lohr - Founder of Factory45: Sustainable & Ethical Fashion, Perseverance, & Trusting the Process | Ep. 65A conversation with Shannon Lohr:
Founder & CEO of Factory45, she works with idea-stage entrepreneurs to launch fashion brands that are sustainably and ethically made.
Shannon got her start in 2010 when she co-founded {r}evolution apparel, a sustainable clothing company for female travelers and minimalists that was featured in The New York Times, Forbes.com and Yahoo! News.
Through her online business school, Factory45, Shannon has worked with over 500 entrepreneurs in the sustainable fashion space, many of whom have gone on to launch some of the most transparent supply chains in the fashion industry.2022-11-1731 minStart Your Sustainable Fashion BrandEp. 39 How to Stop Fearing FailureEveryone loves the hero’s journey and I’m sure you can recount a dozen other failure-to-success, rags-to-riches stories of celebrities and athletes. But what about your own? As an entrepreneur, regardless of whether you’re established or aspiring, what is your relationship to failure? To thrive in this industry, you have to be okay with mistakes, frustration and yes, failure. That’s what we’ll explore in today’s episode.Resources mentioned in this episode:Raise Money for Your Fashion Brand: factory45.co/sustainable-fashion-event...2022-11-1604 min
Unstoppably Creative#47: An Unstoppably Creative Conversation with Sustainable Fashion Designer, Shannon LohrI'm so excited to share this Unstoppably Creative Conversation with the founder and CEO of Factory45, Shannon Lohr! Shannon works with idea-stage entrepreneurs to launch fashion brands that are sustainably and ethically made. But this savvy creative entrepreneur has more to offer than just fashion advice. Her upbeat nature and her desire to help others succeed makes this conversation packed with advice for all creatives even if you don't have a fashion brand.Linked Mentioned in the EpisodeOne-Page Business Plan Template: https://factory45.lpages.co/business-plan-template-podcast/Start Your Sustainable Fashion Brand: The...2022-11-1500 minStart Your Sustainable Fashion BrandEp. 38 This Might Be *The* Secret to SuccessHow many times have you wanted to give up? Whether it was entrepreneurship, a job, your education, a relationship or something else… If you ever faced feelings of wanting to throw it all away, what stopped you from doing it? What kept you going and invested in the long game? Perhaps you already know the answer, but the next time you face these same feelings I want you to consider this… because it might just be *the* key to success.Resources mentioned in this episode:Book a call...2022-11-0911 minStart Your Sustainable Fashion BrandEp. 37 4 Ways to Stand Out in Luxury Fashion When You Don’t Have Brand RecognitionIn times of economic downturn, do you know which fashion sector tends to do better than the rest? Luxury fashion. The sole reason being that the primary customer base is high-income consumers who generally aren’t affected by a recession. So if you’re looking to start a fashion brand and want to jump into the luxury market, this episode is for you.Resources mentioned in this episode:Book a call to learn more about launching your brand through Factory45: https://bit.ly/3...2022-11-0206 minStart Your Sustainable Fashion BrandEp. 36 How Much Does it Cost to Start a Sustainable Fashion Brand?If, right now, you Googled “How much does it cost to start a fashion brand” a bunch of articles would pop up giving you a range between $500 and $50,000. Which isn’t all that helpful if you’re trying to put a budget together or plan ahead. While yes, it’s true that startup costs vary greatly depending on what type of garments you’re making, how much experience you have and who you’re working with, in this episode I’m going to attempt to narrow down that range so you have a better idea of what to expect. ...2022-10-2614 minStart Your Sustainable Fashion BrandEp. 35 Why a Resale Strategy is the Next Sustainability Move for Fashion BrandsWhen you think about starting your own sustainable fashion brand there’s one thing you may be considering that traditional fashion brands aren’t thinking anything about… and it’s the end-life of the clothing you sell. In other words, when your customer is done wearing the garment they purchased from you, where will it end up? There are several different ways to approach the lifecycle of the clothing you’re selling but there’s one specifically that I want to highlight today. And for those of you who get ahead of the trend, it could mean another revenue stre...2022-10-1907 min
The Branding Business School Podcast77: From Bartender to CEO | How to Launch a Product with Factory45 Founder, Shannon LohrText a question to Victoria!After bartending her way around the globe, Factory45 founder, Shannon Lohr, dove headfirst into the world of entrepreneurship by creating her own fashion line. Her experience developing a product is what eventually led her to start an online business school for idea-staged entrepreneurs looking to launch their sustainable fashion brand. In today's episode, Shannon covers how to go from idea to product in a way that ensures success. For show notes, head to www.brandwelldesigns.com/thepodcast/episode78.Follow...2022-10-1939 min