Shows
Prosper PracticeSTRATEGY | Using Video Effectively in Your Dental Practice MarketingVideo is the FASTEST growing format for digital communication and is something we see sorely underutilized in the dental industry! In today’s episode, Kate is breaking down the 5 best uses for video when it comes to marketing your dental office and sharing your UPS (unique practice story) online. We’ll cover how to use video in your: Social Media Youtube Website Recruiting Ads Visit www.theprosperpractice.com for more dental marketing strategy! Follow us on Instagram at www.instagram.com/theprosperpractice 2021-07-0128 minProsper PracticePATIENT APPRECIATION | Are Patient Giveaways Really a Waste of Money?Visit www.theprosperpractice.com for more dental marketing strategy! Follow us on instagram at https://www.instagram.com/theprosperpractice/ 2021-06-1717 minProsper PracticeWEBSITE/INTERNET REACH | Writing Blog Posts Might Be the Single Best Marketing Tactic Your Dental Practice Is MissingYou might just be missing an SEO powerhouse element in your marketing repertoire … a blog on your website. If you’ve ever wondered how to write a blog for your dental website, in this episode, Shannon will walk you through the essentials to get you started. And if you are hiring this piece out, we’ll also cover what’s important to include and, more importantly, what NOT to include when the company posts your blogs. Dental blogs boost the ability for your potential patients to find you on the internet and we’ve got you covered...2021-06-0323 minProsper PracticePATIENT COMMUNICATION | How to Get Your Patients Thinking about You Between VisitsStaying top of mind is a key factor to keeping patients coming into your dental office - and keeping them from straying. In today’s episode, Kate highlights 5 strategies you can use to keep patients thinking about you between visits, starting from the moment they leave your chair to months after their visit. Download this week’s action worksheet, the Top of Mind Audit, to see how your office is doing and get tips on how to easily implement each touchpoint in your dental marketing strategy. Visit www.theprosperpractice.com for more dental marketing strategy! ...2021-05-2727 minProsper PracticeUNIQUE PRACTICE STORY| How to Make Your Dental Practice Worth Paying Attention ToThere are literally thousands of dentists vying for the same target market. How will you crack the code on making your dental practice stand out? In this episode of the Prosper Practice Podcast, Shannon breaks down how learning to tell your unique practice story (UPS) will go far in not only standing out from the crowd, but also in attracting your ideal patient. Crafting an interesting and memorable UPS is the start of great, effective dental marketing. This episode will teach you exactly what you need to know to get started! Visit www.thep...2021-05-2024 minProsper PracticePAID ADS | Don’t Run Digital Ads For Your Dental Practice Until You Do ThisDigital advertising is a powerful way to get leads, stay top-of-mind in your area, and connect with potential patients - but there is more to running a successful campaign than just your ads themselves. In this episode of the Prosper Practice Podcast, Kate introduces you to 3 types of digital ad strategies you can use across Google Ads, Facebook, and other sites and social media platforms to cost-effectively grow your dental practice. Once you get a feel for the best digital ad strategy for you, don’t even think about hitting publish on your ad campaign unt...2021-05-1331 minProsper PracticeSTRATEGY | The Top 3 FREE Methods to Get the Word Out About Your Dental PracticeMarketing is expensive, so learning the top 3 FREE marketing strategies that will provide the most bang for your buck could exponentially accelerate your dental practice’s growth. In this episode of the Prosper Practice Podcast, Shannon covers the best 3 tactics and, if you have more money than time, how, when and whether or not you should actually be paying for these services rather than figuring them out on your own. Free isn’t always “free” and good marketing often costs money, OR something often more valuable, and that’s time. Which is the best road for you to tr...2021-05-0631 minProsper PracticeSTRATEGY | Dental Patient Attraction & Retention FormulaWhat 3 elements do any good dental marketing pieces need to include? We’ve answered that question in the form of a simple formula that you can use as a checklist to run ALL of your marketing pieces through to make them 10Xs more effective. How do we know? We’ve tried it all and at the end of the day, every good marketing piece includes these 3 elements. Join Shannon as she walks you through the formula with real examples and how to implement them into your dental practice marketing. Visit www.theprosperpractice.com for mo...2021-04-2923 minProsper PracticeWEBSITE | Is Your Website Positioned to Attract Prospects - and Turn Them into New Patients?Your dental website should be one of the top marketing tools bringing in new patients and helping you retain and support the ones you have. Is your site working for you or against you? Join Kate for episode 2 of the ProsperPractice Podcast where we’ll take a deep dive into the crucial components and features of a well-built dental website and the common mistakes we see many practices making across the web. In this episode you’ll learn about the 3 key functions of your website: Getting you found Building “like and trust” Converting visitors into pat...2021-04-2925 minProsper PracticeSTRATEGY | 7 Key Ways You Could Be Marketing Your Dental Practice & Finding What Aligns Naturally with You!Dental offices are notorious for writing a check for “dental marketing” and then praying for patients to call. Through our years working in our practice, we’ve identified 7 key marketing strategies that really create impact for dental offices - and most of them are methods most offices aren’t using. Join us for our inaugural ProsperPodcast episode where you’ll meet the crew and get a taste of how this podcast will help you to effectively draw new patients into your practice. In this episode we’ll: Identify 7 key marketing strategies Explore which are naturally al...2021-04-2925 minProsper PracticeWelcome to the Prosper Practice Podcast2021-04-2706 min