Shows
Mastering Local Marketing: How to Increase Your Small Business’s Awareness & New Customers Through Digital Marketing, In-store Sales Strategies, and Building a Network of Influence.Social Media Mistakes That Ruin Brands w/ Dr. Sharmin AttaranIn a world where clicks come faster than facts, one careless post can derail years of brand trust. In this episode, we sit down with Dr. Sharmin Attaran—marketing professor, TEDx speaker, and digital transformation expert—to explore the growing risks of misinformation in small business marketing. We’ll uncover how the pressure to stay relevant online often leads to unintentional deception—and what business owners can do to stop it. From red flags in influencer content to real tools for fact-checking, Dr. Attaran shares a practical, no-nonsense approach to protecting your brand’s reputation. Whether yo...
2025-05-2021 min
Coffee N° 5 with Lara SchmoismanHow Understanding Consumer Behavior Can Grow Your Business with Sharmin AttaranSend us a textWe are so excited to have marketing educator and Ph.D. graduate Sharmin Attaran on the Coffee N. 5 podcast today. Sharmin began studying economics at UCLA, but towards the end of her senior year, she started working as an advertising intern for Vitamin Water, which completely fascinated her and shifted the course of her career. After confessing to her dad her newfound love for the advertising world, he suggested that she take her first marketing class: consumer behavior. Now she teaches that same area of expertise at Bryant U...
2022-04-1226 min
The Getting Social PodcastGSP 012: The One About The Little Black Book of Social Media With Dr. Sharmin AttaranThis little black book is much different than the one you might have had during your school years. This is the little black book of social media. You might have heard about it on…social media most likely! Today I have the honor and absolute pleasure to have the Co-Author of this little black book, Dr. Sharmin Attaran on the show.
Dr. Attaran is an expert in the field of Digital Marketing and enjoys researching how technology aids marketing communication and marketing education. She also designs various courses and programs in digital marketing at the undergraduate, graduate, an...
2020-08-1337 min