Shows
I'm A Car ChickThe Technician Crisis: Erin Duke on Auto Lot Impact, Fixed Ops Strategy, and Staying PowerHost Shasta Haddock is back for her first recording post-NADA 2026, and she’s starting with a heavy hitter. Meet Erin Duke, Co-Founder and Director of Dealer Success at Auto Lot Impact. In this episode, Erin shares her incredible "trial by fire" journey—from being a service advisor to receiving the manufacturer’s "stay in business" letter during the 2008 consolidation. They dive deep into the current technician shortage, the theory behind why vocational programs are struggling to keep up, and how Auto Lot Impact is helping dealerships optimize their lots and fixed operations. If you’ve ever wondered what it takes to...
2026-05-0340 min
I'm A Car ChickSay Goodbye to Canned Responses: Thomas Mancuso on AI Agents, "Jerry," and Personalized Chat | NADA 2026Host Shasta Haddock kicks off Day 2 at NADA 2026 with a high-energy session featuring Michelle Phelps and Thomas Mancuso from Podium. In this episode, Thomas (not Scott!) breaks down the massive shift in dealership technology—moving away from generic, "canned" AI responses to intelligent AI agents that actually understand context. He introduces "Jerry," Podium’s AI agent that lives and interacts in real-time, providing the personalized experience today's car buyers expect. If you’re tired of chat tools that frustrate customers rather than helping them, this conversation on the future of AI-driven communication is a must-watch.#ImACarChick #NADA2026 #Thomas...
2026-05-0119 min
I'm A Car ChickDATA IS UNIVERSAL: Matthias Stoever on Cross-Continental Car Culture & AI Innovation | NADA 2026Host Shasta Haddock goes global at NADA 2026 with Matthias Stoever, a visionary joining the show all the way from Hamburg, Germany. Matthias shares his unique perspective on the differences between the European and American automotive markets, the universal challenges of digital transformation, and why data is the international language of success. They discuss the rapid evolution of AI tools in the retail space and why, regardless of where you are in the world, the "human touch" remains the most valuable asset in the car business. Whether you’re curious about international car culture or the future of global auto-tech, th...
2026-04-2816 min
I'm A Car ChickIn Charge of the Money: Heidi McMillen on OttoMoto, Versatile Leadership, and Dealer Life | NADA 2026Host Shasta Haddock is joined by Heidi McMillen, Chief Revenue Officer at OttoMoto, live from the Authenticom booth at NADA 2026. In this candid and high-energy conversation, Heidi shares what it’s really like to be in charge of the money, the employees, and everything in between. Drawing from her 25 years of experience married to a car dealer, she discusses the versatility required of women in the industry and how OttoMoto is helping dealerships thrive. From "marrying the boss" to "becoming the boss," Heidi delivers a refreshing perspective on leadership, family, and staying sober in the whirlwind of a Las Ve...
2026-04-2418 min
Inspire ShastaInspire Shasta, Episode 20: Rural Roots, Powerful Voices: Advocacy for Rural SchoolsIn this powerful two-part episode of Inspire Shasta, we explore the challenges, strengths, and future of rural education through the lens of leadership, policy, and student voice.First, Assemblymember Heather Hadwick shares her unique perspective as both a policymaker and lifelong rural resident, offering insight into the realities rural schools face, from funding and staffing shortages to the resilience and innovation that define North State communities.In part two, we hear directly from Fall River High School students Lauren Giessner and Alexa Iniguez, who traveled to Washington, D.C. to advocate for rural school funding...
2026-04-2155 min
I'm A Car ChickBreaking the Glass Ceiling: Ashley Cavazos on Leadership, Empowerment, and Women in Automotive | NADA 2026Host Shasta Haddock sits down with Ashley Cavazos, a powerful voice in the automotive industry, live from the floor of NADA 2026. Ashley discusses her mission to empower women and bridge the gap in leadership within dealerships. They dive into the importance of mentorship, building a strong "girl gang" in a male-dominated field, and how intentional leadership can transform dealership culture. Whether you’re an aspiring leader or a seasoned professional looking to diversify your team, Ashley’s insights on empowerment and growth are the blueprint for a more inclusive and successful automotive future.#ImACarChick #NADA2026 #AshleyCavazos #WomenInAutomotive #Lead...
2026-04-2116 min
I'm A Car ChickBeyond the Hype: Fred & Lou on Collaboration, The "Solutionary" Mindset, and NADA 2026Host Shasta Haddock is joined by the industry’s favorite duo, Fred Lennartz and Lou Ramirez of Car Guy Coffee, live from the floor of NADA 2026. Known as the "Certified Solutionaries," Fred and Lou break down why 2026 is officially the year of collaboration in the automotive world. They discuss moving past the "vendor vs. dealer" stigma, the energy of a record-breaking Las Vegas show, and why the "more beans we brew with, the better" philosophy is the key to driving the industry forward. If you want to hear from two of the most connected guys in the business about wh...
2026-04-1716 min
I'm A Car ChickAudit-Ready Assets: Courtney Doll on Inventory Reconciliation, Floor Plan Stress, and CFO Reporting | NADA 2026Host Shasta Haddock welcomes Courtney Doll from CP Handheld Technologies to the booth at NADA 2026 for a deep dive into the "clean data" side of the dealership. Courtney explains how CP Handheld helps automotive controllers move from manual headaches to seamless, automated inventory reconciliation. They discuss the critical importance of being "audit-ready" for floor plan inspections, how GPS locating systems are saving dealers time and money, and why clean reporting is the secret to a happy CFO. If you’ve ever struggled with month-end closing or floor plan anxiety, Courtney’s insights on empowering controllers through better tech are exac...
2026-04-1414 min
I'm A Car ChickThe Intelligent Dealership: Todd Smith on AI Agents, Data Hygiene, and the Future of Auto | NADA 2026Host Shasta Haddock sits down with Todd Smith, CEO of QoreAI and a lifelong "car guy," live at NADA 2026. Todd shares the pivotal moment in late 2024 when he realized AI agents were about to change everything—moving beyond simple chat to actually "using" computers to fill out forms and navigate sites. They discuss his new book, The Intelligent Dealership, and why the foundation of any AI strategy must be rock-solid data hygiene. Todd breaks down how Authenticom acts as the critical "go-between" for disparate data systems and why dealers who embrace these tools now will lead the industry in th...
2026-04-1019 min
I'm A Car ChickThe Most Recognizable Face in Auto: Michael Cirillo on Alignment, Vendor Stigma, and NADA 2026Host Shasta Haddock is joined by the one and only Michael Cirillo, host of The Dealer Playbook and a leading voice at ASOTU, live from the Authenticom booth at NADA 2026. Despite years of collaboration, this marks Michael’s first official appearance on the I’m a Car Chick podcast. In this candid conversation, Michael challenges the industry to drop the "negative vendor stigma," reminding everyone—from dealership staff to software providers—that "we are all vendors" working toward the same goal. They explore the power of intentionality in branding, the physical toll of a high-energy NADA week, and why the indu...
2026-04-0727 min
I'm A Car ChickThe BDC Red Zone: Matt Raymond on Partnership, Relationship ROI, and Dad Joke Strategy | NADA 2026Host Shasta Haddock welcomes back "four-timer" guest Matt Raymond, founder of Bow Tie Auto Solutions, live from the Authenticom booth at NADA 2026. In this high-energy reunion, Matt tackles the biggest misconception in the industry: that you can "set and forget" your BDC. He breaks down why a true partnership beats a standard vendor relationship every time, the importance of "showing up" for your dealers, and how to build a BDC that actually moves the needle on results. Plus, stay tuned for the lowdown on why Matt is trading Facebook for LinkedIn—and where you can find the best dad jo...
2026-04-0318 min
I'm A Car ChickThe "Hidden" Profit in your Service Drive: Dimitrius Naylor on Equity, Service-to-Sales, and Strategy | NADA 2026Host Shasta Haddock welcomes Dimitrius Naylor, the "Equity King" and CEO of Dimitrius Naylor Consulting, to the I’m a Car Chick podcast live from NADA 2026. In this high-velocity episode, Dimitrius breaks down why the service drive is the most underutilized goldmine in the dealership. He dives into the "Service-to-Sales" transition, explaining how to identify high-equity customers and why the "equity" conversation is about more than just a monthly payment—it's about wealth management for the consumer. From fixing broken hand-off processes between fixed ops and sales to the mindset shift required to buy cars effectively from your own back...
2026-03-3118 min
I'm A Car ChickStop Selling, Start Acquiring: Darrell Steed on Used Car Focus & The AI Implementation Gap | NADA 2026Host Shasta Haddock welcomes three-time guest Darrell Steed back to the I’m a Car Chick podcast live from the floor of NADA 2026 in Las Vegas. In this high-energy session, Darrell cuts through the "AI buzz" to address the real reason dealerships fail to execute: a lack of human connection and leadership involvement. He challenges the industry to shift its mindset from "selling cars" to "acquiring customers and vehicles," proving that a dedicated focus on the used car lane is the true engine behind new car growth. From fixing broken implementation processes to mining your own database of 100,000+ customers, Da...
2026-03-2717 min
I'm A Car ChickFacts, Not Feelings: Brooke C. Furniss on Podcast Burnout, Content Strategy, and the 2026 Return | NADA 2026Host Shasta Haddock is reunited with one of her favorite industry voices, Brooke C. Furniss, live at NADA 2026 in Las Vegas. After a year-long hiatus that left the industry asking "Where is Brooke?", the host of the Facts Not Feelings podcast pulls back the curtain on the reality of content burnout and the intense preparation required to stay at the top of the podcasting game. They discuss Brooke's upcoming relaunch in April, the shift toward "walk and talk" content, and why she’s traded the negative 30-degree weather for a fresh perspective on automotive digital marketing. If you’ve ever...
2026-03-2419 min
I'm A Car ChickCulture is the Core: Bri Newman on Human Capital, HR Innovation, and Women in Automotive | NADA 2026Host Shasta Haddock welcomes Bri Newman, CEO at HR4, to the booth at NADA 2026 for an inspiring conversation on the heartbeat of the dealership: the people. Bri shares her journey from speaking at the Women in Automotive conference to leading operations for a company dedicated to transforming human resources in the car business. They discuss why culture is the ultimate competitive advantage, how to build safe and empowering spaces for first-time speakers and employees, and the "refreshing energy" of industry connections. If you want to understand why your team is your most important asset and how to move from "...
2026-03-2019 minInspire ShastaInspire Shasta, Episode 19: Voices of Our Future, A Student-Led DialogueEpisode SummaryIn this special episode of Inspire Shasta, we pause to listen directly to the voices of students from across Shasta County. This recorded Student Voices panel features middle school and high school students sharing their honest perspectives about school life today—from AI in the classroom and cell phone policies to feeling prepared for life after graduation.Students also reflect on what helps them feel included at school, the teachers who make the biggest impact, and how adults can better support young people. Their insights highlight both the challenges students face and th...
2026-03-171h 19
I'm A Car ChickUnlimited Inventory: Brad Parker on Private Party Acquisitions & The "Venmo" of Car Sales | NADA 2026Host Shasta Haddock sits down with Brad Parker live at NADA 2026 for a conversation a year in the making. From his roots in the yachting industry to building the "Venmo for peer-to-peer car sales," Brad explains how his latest technology is helping dealers tap into an unlimited source of growth: private seller acquisitions. They discuss why dealers must move beyond auction reliance, the importance of "incentivized" acquisition roles, and how to build a transactional workflow so simple that anyone can run it. If you want to grow a highly profitable inventory lane that your competitors are ignoring, this episode...
2026-03-1718 min
I'm A Car ChickYou’re in Charge, Now What?" Glenn Pasch on Leadership, Team Alignment, and Better Questions | NADA 2026Host Shasta Haddock welcomes back industry veteran and leadership expert Glenn Pasch live at NADA 2026 in Las Vegas. In this deep-dive episode, Glenn discusses the impact of his book and new video series, You’re in Charge, Now What?, which helps leaders move beyond generalities to achieve true team alignment. They explore why "asking better questions" is the secret to uncovering the behaviors that drive results and how a lack of clarity is often the biggest hurdle for dealership teams. Glenn shares his philosophy on being a "cheerleader" for others in the industry and provides actionable advice for anyone lo...
2026-03-1319 min
I'm A Car ChickThe Unfair Advantage: Drew Williams on Branding, Consistency, and the Authenticom Evolution | NADA 2026Host Shasta Haddock catches up with Drew Williams, Creative Director at Authenticom, for an off-the-cuff deep dive into the power of branding in the automotive industry. Live from NADA 2026, Drew shares his journey from a graphic design student to the mastermind behind Authenticom’s recognizable visual identity. They discuss why brand consistency is the "unfair advantage" for dealers and vendors alike, and how intentional design changes the way people perceive and do business. Drew also highlights the importance of authentic company culture, celebrating the recent promotion of team member Michelle and the genuine love the industry has for the pe...
2026-03-0618 min
Mountain Music Breakdown PodcastInside Shasta Mountain Music with Dave ReynoldsMike sits down with Dave Reynolds, Executive Director of Shasta Mountain Music (and co-host of the podcast) to discuss a wide range of topics. Join in and learn about the origin of the organization, the amazing artists who will perform there in 2026 – and the Australian Gold Rush! Pull up a chair and enjoy the conversation,
Mentioned in this Episode:
Shasta Mountain Music
Jordan Tice
Gerry O’Connor
House of Hamill
Never Come Down
Shelby Means
Wolf Jett
Nina Gerber
Laurie Lewis
Hattie Craven
The Rosa Lees
...
2026-03-0632 min
I'm A Car ChickStop Overpaying: Amberly Allen on Merchant Services, Legal Audits, and Dealer Savings | NADA 2026Host Shasta Haddock wraps up Day 1 at NADA 2026 with a high-impact conversation featuring Amberly Allen, a true automotive industry trailblazer and the force behind Dealer Merchant Services (DMS) powered by Priority. In this episode, Amberly breaks down the "meat and potatoes" of how dealers can stop leaving money on the table through cash discounting and smarter merchant service strategies. She warns about the serious legal audit ramifications and sales tax compliance issues for dealers trying to DIY their payment processing, emphasizing why a trusted partner is essential to avoid massive fines. Whether you are a dealer principal or a...
2026-03-0320 min
I'm A Car ChickThe Future of Consumer Choice: Molly Kristick on Marketing, Digital Evolution, & TrueCar | NADA 2026Host Shasta Haddock sits down with Molly Kristick, Vice President of Marketing at TrueCar, live from the Authenticom booth at NADA 2026. Molly shares her incredible journey from selling newspaper ads in "Wheels For You" magazine to leading the marketing strategy for one of the biggest names in digital automotive retail. They discuss the shifting landscape of consumer engagement, the fulfillment of helping car buyers find the right price, and the current "weird game" of LinkedIn networking. Molly dives into how TrueCar frames conversations for consumers and dealers alike, emphasizing the importance of genuine connection over high-pressure "DM pitches" in...
2026-02-2717 min
I'm A Car ChickAmazon Data & The "Creepy" Reality of Modern Car Buying: Kelly Ann Sparks-Berger | NADA 2026In this episode of the I'm a Car Chick podcast, host Shasta Haddock welcomes Kelly Ann Sparks-Berger, Amazon Sale Strategist at Dealer eProcess (DEP), for a deep dive into the evolution of digital marketing in the automotive world. Recorded live from NADA 2026, Kelly Ann explains how Amazon's behavioral data is a game-changer for dealers, allowing them to move away from "blanketed" marketing toward a highly targeted, "sniped" strategy that actually reflects how buyers shop online today. They discuss the "creepy but effective" nature of targeted ads, why relying on old social platforms like Facebook Marketplace is a mistake, and...
2026-02-2417 min
I'm A Car ChickThe "Backbone" of Automotive: Jason Tryfon on AI, Data Hygiene, and Doubling Growth | NADA 2026Host Shasta Haddock is joined by Jason Tryfon, CEO of Authenticom, for a high-speed deep dive into the digital infrastructure powering the automotive industry. Live from NADA 2026, Jason reveals how Authenticom has evolved from the industry's "best-kept secret" into the essential backbone for hundreds of vendors. They discuss the critical importance of Data Experience Management (DXM), the "no-brainer" value of the free Dealer Vault tool for data hygiene, and how AI is set to transform 2030 retail by processing data dimensions far beyond human capability. Jason also shares a rare look at his "expert" transition into the CEO role, doubling...
2026-02-2012 minInspire ShastaInspire Shasta, Episode 18: Safety Through Preparedness & PartnershipIn this powerful and timely episode, we explore what safety really means for schools and communities — not just in theory, but in action.Hosts Maggie Joyce and Jenn Cobb sit down with:Ayla Tucker, Safety Director at the Shasta County Office of Education (SCOE)Jennifer James, Region 3 Regional Disaster Medical Health Specialist with the Sierra-Sacramento Valley EMS AgencyTogether, they discuss how collaboration, communication, and proactive planning are strengthening safety and preparedness across Shasta County and beyond.🔍 In This Episode🤝 Building Safety Through PartnershipHow SCOE supports...
2026-02-1743 min
I'm A Car Chick"I’m Pissed" – NADA’s Mike Stanton & Steve Cottrell on the War for the Dealer Model | NADA 2026Join host Shasta Haddock for a high-stakes episode of the I’m a Car Chick podcast , live from the Authenticom booth at NADA 2026. In this candid sit-down, NADA President Mike Stanton and Authenticom Founder Steve Cottrell pull no punches regarding the future of the automotive industry. Stanton reveals why he is "pissed" about misguided direct-to-consumer sales efforts and details how NADA is utilizing its legal defense fund to litigate and protect the franchise dealer model.The conversation also dives deep into DealerVault , the collaborative solution designed to keep dealer data secure and compliant. From celebrating legislative wins aga...
2026-02-1723 minInspire ShastaInspire Shasta, Episode 17: Student Voice — What Young People Want Adults to HearHosts: Maggie Joyce & Jenn CobbGuests:Jacob Garcia, Student Board Member, West Valley High SchoolAbby Deng, Student Board Member, Enterprise High SchoolEmily Rogers, Youth Commission Member, Central Valley High SchoolReese DeCosta, Youth Commission Member, Shasta High School🎙️ Episode SummaryIn this powerful and honest episode of Inspire Shasta, we turn the microphone over to students. Maggie Joyce and Jenn Cobb are joined by SCOE Student Board Members and Youth Commission representatives who share what...
2026-01-2047 min
I'm A Car ChickAre you listening to the voice of the customer? ft. Kristin Kolodge of JD PowerIn this episode of I’m a Car Chick, Shasta sits down with Kristin Kolodge, Vice President and Head of Auto Benchmarking and Mobility Development at J.D. Power — a woman whose work quite literally shapes the global automotive industry.Kristin oversees the world’s most influential vehicle quality and customer experience studies, including the Initial Quality Study (IQS), APEAL, VDS, and TXI, along with J.D. Power’s future mobility research. If you’ve ever seen a commercial where a manufacturer bragged about “J.D. Power Awards”… yep. That’s her world.Together, we unpack the why behind the dat...
2025-12-2643 min
I'm A Car ChickPart 2 - Turning One Video into a Month of Content with Gayle RogersIn Part 2 of Shasta’s conversation with Gayle Rogers of The Atomic Agency, they go from theory to step-by-step execution.If Part 1 was the why, this is the how. Gayle walks through exactly how he uses long-form video, AI, and a simple system to help businesses create consistent, local, authority-building content without needing a full production team.In this episode, they cover:● The tech stack Gayle recommends for recording and repurposing content (hello, Riverside)● How to turn one conversation into transcripts, topics, and a full content calendar● Using tools like ChatGPT to pull out bran...
2025-12-1846 minInspire ShastaInspire Shasta, Episode 16: Rebuilding Wonder — The Past, Present & Future of Whiskeytown Environmental SchoolGuests:Nathan Fairchild, Science Director, Shasta County Office of Education; Director of Whiskeytown Environmental School (WES)Dr. Melinda Kashuba, President, WES Community (Nonprofit Partner)Hosts: Maggie Joyce & Jenn Cobb🌲 Episode SummaryFor more than 50 years, Whiskeytown Environmental School (WES) has been a beloved rite of passage for Shasta County students—a week of cabins, night hikes, creek explorations, and unforgettable outdoor learning. In this episode, we sit down with two leaders at the heart of its rebirth: Nate Fairchild, S...
2025-12-1657 min
I'm A Car ChickPart 1 - From Local Marketing to Community Impact with Gayle RogersIn this episode of I’m a Car Chick, Shasta sits down with Gayle Rogers, founder of The Atomic Agency, to talk about what real marketing looks like for dealerships in 2025 and beyond.Gayle has worn all the hats — agency, OEM, and in-dealership marketing — and he breaks down how those experiences shaped his approach to helping stores stop “doing ads” and start actually showing up in their communities.In Part 1, we talk about:● How Gayle got his start in automotive at J. Walter Thompson in Detroit● What he learned moving between OEM, agency, and dealership rol...
2025-12-1032 minInspire ShastaInspire Shasta, Episode 15: Beyond the Classroom: How Alternative Education Builds Hope and Second ChancesGuests:Jill North, Principal, Tri Mountain AcademyCheyenne Mizenko, Principal, Excel Academy Hosted by Maggie Joyce and Jenn Cobb🎙️ Episode SummaryIn this heartfelt and eye-opening episode of Inspire Shasta, hosts Maggie Joyce and Jenn Cobb sit down with two remarkable leaders from Shasta County Office of Education’s Student Programs—Jill North of Tri Mountain Academy and Cheyenne Mizenko of Excel Academy. Together, they discuss how alternative education is transforming lives, building hope, and redef...
2025-11-1845 min
I'm A Car ChickBe the Change: Empowering Women with Purpose featuring Dara KoenigIn this inspiring episode of I’m a Car Chick, Shasta sits down with Dara Koenig — author, coach, speaker, and all-around champion for women chasing purpose and growth.Dara’s career has spanned every corner of empowerment — from corporate marketing and recruiting to launching a nonprofit uplifting women, career coaching, and publishing her devotional series. Through every chapter, her focus has remained the same: helping others rise.Together, Shasta and Dara talk about:●Turning purpose into impact 💡●The importance of women supporting women●What it means to “be the change” in business and in life●How socia...
2025-11-1844 min
2025-11-0605 minInspire ShastaInspire Shasta, Episode 14: More Than After School: How Project SHARE Builds Connection, Confidence, and CommunityEpisode Summary: In this episode of Inspire Shasta, hosts Maggie Joyce and Jenn Cobb sit down with Nick Lott, incoming Director of Project SHARE, and Joshua Cohen, Project SHARE Area Coordinator, to talk about how afterschool programs are transforming lives in Shasta County. From STEM activities and outdoor adventures to family partnerships and safe spaces, Project SHARE (which stands for Shasta Health, Academics, Recreation, and Enrichment) is creating learning experiences that last far beyond the school day.Later in the episode, we welcome Tiffany Dorroh and
2025-10-2153 min
I'm A Car ChickFrom Investor to President: Following the Journey of Tekmetric's Lauren LangstonWhat happens when a Wall Street finance pro jumps into the world of automotive tech? 🚗💡 In this episode of the I’m a Car Chick Podcast, host Shasta Haddock sits down with Lauren Langston, President & CEO of Tekmetric, to talk about leadership, innovation, and how technology is reshaping the auto repair industry.From startup strategy and AI to technician burnout and independent shop growth, Lauren shares her journey from investing in software to leading a company that’s changing the game for repair shops everywhere. If you’re passionate about tech, business, or cars — this one’s a must-listen. 🔧
2025-10-1037 min
I'm A Car ChickPart 2 - Resilience, Recovery & Leadership Lessons from Hurricane Katrina with Tracey FieldsIn Part 2 of Shasta’s conversation with Tracey Fields, Chief Experience Officer at Premier Automotive Group, we explore a defining chapter in both her career and the company’s history: Hurricane Katrina.Tracey shares her firsthand experience of how Katrina impacted New Orleans, the community, and Premier Auto Group—and the leadership lessons that emerged in the aftermath. Nearly 30 years into her career, she reflects on how the business has evolved and how resilience shaped her perspective on growth, culture, and service.We cover:● What Katrina taught her about crisis leadership and recovery 🌊● The impact on the...
2025-10-0332 min
I'm A Car ChickPart 1 - Redefining Customer Experience with Tracey FieldsIn this episode of I’m a Car Chick, Shasta sits down with Tracey Fields, Chief Experience Officer at Premier Automotive Group. With nearly 30 years in the industry, Tracey has been instrumental in shaping Premier into a nationally recognized dealership network with over 35 locations.Tracey’s leadership is centered on one thing: creating an experience that sets dealerships apart. From facility design and acquisitions to culture-building and online reputation, her work proves that customer experience and employee satisfaction go hand in hand.We dive into:● What “customer experience” really means in today’s car business 🚘● How leader...
2025-09-2650 minInspire ShastaEpisode 13: Behind the Wheel: Shasta County’s Unsung Heroes of School TransportationEpisode Summary: In this episode of Inspire Shasta, host Maggie Joyce sits down with Katy Martin and Sam Dodson, Directors of Transportation for the Shasta County Office of Education. Together, they pull back the curtain on what it takes to safely transport hundreds of students across 15 districts and 35 school sites every single day.From 4:45 a.m. starts to 380,000 miles traveled in a year, Katy and Sam share the challenges, the heart, and the deep commitment that keep the wheels turning. They talk about serving students with special needs, supporting foster...
2025-09-1530 min
I'm A Car ChickMake the Move: How Vivian Liu Is Driving Change in Automotive🚗✨ In this episode of I’m A Car Chick, Shasta Haddock sits down with Vivian Liu—CEO and founder of MAE (Making Auto Easy), startup powerhouse, and one of BC Business’s Top 30 Under 30. Oh, and did we mention she’s only 31 years old and has already accomplished what most people hope to do in a lifetime? 👏Vivian’s journey is straight-up inspiring. At just 21, she dove headfirst into the auto industry after winning a GM marketing competition—eventually managing 30+ dealerships and leading Cadillac brand marketing across British Columbia. Today, she’s tackling one of the industry’s biggest pain points: t...
2025-09-0534 min
I'm A Car ChickPass It On: Empowering Women & Shaping the Future of AutomotiveFresh off the heels of the Women In Automotive Conference, Shasta sits down with Heather LeMay — Product Manager at The AutoMiner and a powerhouse in data hygiene solutions. Heather brings her passion for clean, quality data and API integrations to the conversation, but also her deep commitment to mentorship and empowering women in automotive.In this episode, they talk about the energy and takeaways from WIA Nashville, the value of mentorship programs, and why building strong connections across the industry is critical for long-term success. Heather shares insights from her panel session, her role in her company’s ment...
2025-08-2950 min
I'm A Car ChickMentorship, Leadership & Longevity: Lori Berkson on Thriving in AutomotiveIn this episode of the I’m A Car Chick Podcast, Shasta chats with Lori Berkson, VP of Sales at DealerStream and a powerhouse with more than 30 years of automotive industry experience.Lori takes listeners through her career journey — from breaking into the industry in the early ’90s after a pivot from fashion, to leadership roles with well-known companies like Visible Customer, VinSolutions, and now DealerStream. She shares stories about the mentors who shaped her path, the lessons learned from building high-performing sales teams, and the strategies she uses to drive growth while keeping people, products, and processes aligne...
2025-08-1928 min
I'm A Car Chick🌟 Your Path Doesn’t Have to Be Straight: Erin Zaborac on Building a Career That Fits Your LifeOn this episode of the I’m A Car Chick Podcast, Shasta sits down with Erin Zaborac — a 30-year industry veteran who’s done just about everything in the dealership world, from filing paperwork in high school to leading marketing at DealerOn.Erin opens up about the scenic route her career has taken — the pivots, the passion for digital, the lessons learned in service, parts, sales, F&I, and marketing — and what it really means to grow in this industry while also raising three kids as a single mom.This episode is rooted in her upcoming session at the Wom...
2025-08-1440 min
I'm A Car Chick🚀 Smashing the Mold: Dr. Alison Burnham on Succeeding as a Woman in Automotive Tech On this episode of the I’m A Car Chick Podcast, Shasta sits down with Dr. Alison Burnham — a powerhouse in data, technology, and automotive who’s now the CTO of AutoUnify, an automotive retail startup in Los Angeles.They dive into Alison’s fascinating journey: from earning her PhD in mathematics and pioneering statistical process control in auto plants, to building loyalty and predictive analytics programs for massive brands across fashion, banking, sports, and ultimately automotive. Alison shares stories from her work at RepairSmith (which was acquired by AutoNation), her thoughts on what automotive can learn from other ind...
2025-08-1127 min
I'm A Car Chick🔍 More Than a Mood Board: How Pinterest Shapes the Car Buyer Journey with Allison McConeghyOn this episode of the I’m A Car Chick Podcast, Shasta chats with Allison McConeghy — a powerhouse in automotive tech and the Lead Client Partner at Pinterest, calling in from metro Detroit.Allison breaks down what it’s been like to build Pinterest’s automotive vertical from a two-person team into a thriving engine that supports everything from GM and Ford to thousands of tier-three dealerships across the U.S. They dig into why Pinterest is more than a mood board (especially for car shoppers), how data drives smarter marketing strategies, and the surprising ways brands can tap into...
2025-08-0927 min
I'm A Car ChickThe Power of Talking Money: Stephanie Wedgeworth on Pay Gaps & Leading LoudlyOn this episode of the I’m A Car Chick Podcast, Shasta sits down with Stephanie Wedgeworth, Director of Sales Content at The RockED Company and a powerhouse with over two decades of experience shaping how organizations train, lead, and grow.Stephanie’s resume reads like a masterclass in sales enablement, leadership development, and high-impact learning. From building certification programs for automotive giants like Hyundai, Ford, and GM, to driving strategic content for modern SaaS platforms, her work has transformed how teams onboard, sell, and lead.They dive into:● Why micro-learning is changing the game for sa...
2025-08-0734 min
I'm A Car ChickWhy Mentorship at Conferences Changes Everything with Stacy CassioOn this episode of the I’m A Car Chick Podcast, Shasta sits down with Stacy Cassio — Founder & CEO of the Pink Mentor Network and a nationally recognized leader in building mentorship-driven workplace cultures.They dive into the POWER of mentorship at conferences (like the upcoming Women In Automotive Conference in Nashville), why mentorship is critical to leadership development and retention, and how you can turn casual conversations at industry events into life-changing opportunities.Stacy also shares the story behind the Pink Mentor Network, her mission to make mentorship scalable and measurable inside organizations, and practical tips for...
2025-08-0635 min
I'm A Car Chick🌟 Building the Next Gen: Sydney Rizo on Owning Your Space in the Car BizOn this episode of the I’m A Car Chick Podcast, Shasta sits down for a powerful catch-up with Sydney Rizo — a name you’re going to be hearing a lot more in the automotive industry.Sydney first appeared on the show in May 2024, at the Women In Automotive Conference and was still a student at Northwood University. Now, just over a year later, she’s back with her MBA in hand, a string of leadership wins behind her, and gearing up to start her career as a Management Trainee at Toyota North America.They dive into:● How...
2025-08-0126 min
I'm A Car Chick💥 From Comedian to Coach: Shereen Thor on Humor, Power & Leading Like You Mean ItOn this episode of the I’m A Car Chick Podcast, Shasta sits down with Shereen Thor — comedian turned coach, bestselling author, and keynote speaker at this year’s Women In Automotive Conference in Nashville.Shereen’s story is raw, hilarious, and deeply empowering. From sharing the stage with icons like Serena Williams and Prince Harry to helping women and people of color completely revolutionize how they show up in life and leadership, she’s not here to play small — and neither should you.They dig into what it means to be a revolutionary leader in a world that’s...
2025-07-2940 min
I'm A Car Chick🔥 Story-Driven Leadership Aleya Harris on Moving People & Driving ResultsOn this episode of the I’m A Car Chick Podcast, Shasta welcomes the unstoppable Aleya Harris — an award-winning speaker, marketing executive, and the spark behind Spark the Stage™.Aleya’s dynamic energy lights up this conversation as she shares how purpose-driven storytelling doesn’t just transform marketing — it changes leadership, company culture, and bottom-line results. As the CEO of The Evolution Collective, Aleya guides organizations to dig deep, find their radically authentic stories, and leverage them to drive engagement and accountability at every level.They also dive into the heart of Aleya’s upcoming keynote at the Women In A...
2025-07-2441 min
I'm A Car Chick🌐 From Connections to Careers: Lizz Callaway on Networking Your Way to New OpportunitiesOn this episode of the I’m A Car Chick Podcast, Shasta sits down with Lizz Callaway — an automotive powerhouse with over a decade of experience across sales, partnerships, and product management.Lizz is known for helping women in the industry navigate non-traditional career paths and use networking to open doors they didn’t even know existed. They dive into why networking is more than just shaking hands, how building real relationships has transformed Lizz’s own journey, and why leveraging your network is often the fastest way to pivot into a new role — or even an entirely new vertic...
2025-07-2020 minInspire ShastaEpisode 10: Foundations That Last: The Power of Early Childhood EducationEpisode Summary: In this enriching episode of Inspire Shasta, hosts Maggie Joyce and Jenn Cobb are joined by two passionate advocates for early childhood development: Rea McFadden, Director of Early Childhood Workforce Development at the Shasta County Office of Education, and Amanda Keefer, Program Director with Shasta Head Start.Together, they explore the transformative power of early childhood education—what programs exist in Shasta County, how parents can choose the right fit for their family, and the long-term impact of quality preschool experiences. From school readiness and family empowerment to he...
2025-06-171h 12
I'm A Car ChickSolving the Technician Crisis: Leadership, Culture & Retention with Jami AlexanderIn this episode of the I'm a Car Chick Podcast, host Shasta Haddock welcomes Jami Alexander, Technician RetentionRegional Manager at Meineke, for a powerful conversation about one of the industry's biggest challenges—the technician shortage.With 28 years of experience in the automotive industry, Jami Alexander is a seasoned professional specializing in both retail and fixed operations. As a Regional Manager for Meineke, Jami oversees 11 locations across North Carolina, South Carolina, and Massachusetts, bringing a wealth of expertise in operational efficiency, leadership development, and technician retention strategies.Jami is deeply passionate about the fixed op...
2025-04-1633 minInspire ShastaEpisode 8: Celebrating Shasta County's Teachers of the YearIn this inspiring episode, we hit the road to spotlight the incredible educators named Shasta County's 2024–2025 Teachers of the Year. Join us as we sit down inside real classrooms with three passionate teachers—Cory Poole, Rebecca Lahey, and Bill Hutt —to learn about their unique paths, philosophies, and the impact they're making on students every day.✨ Featured Guests:Cory Poole – Math and Science Teacher, University Preparatory School (U-Prep)From aspiring aerospace engineer to passionate educator, Cory explains how a standout physics professor inspired his teaching journey. N...
2025-04-1532 min
I'm A Car ChickThe Road to Sold ft. Glenn PaschIn this episode of the I'm a Car Chick Podcast, host Shasta Haddock sits down with Glenn Pasch, CEO of PCG Digital and Pasch Group, to discuss the evolving world of automotive retailing and the path to success in today's market.Glenn brings a wealth of expertise from his work leading two digital marketing and automotive consulting firms, helping businesses and dealerships drive sales and operational success. He’s also the co-author of "Selling Cars in the Digital Age" and "The Power of Connected Marketing" and is gearing up for the release of his upcoming book, "The Ro...
2025-04-091h 04
I'm A Car ChickHow Dealerships Can Win with Training & Experience | Darrell Steed LIVE from NADA 2025Live from NADA 2025, Shasta Haddock and Robin Wilson are joined by Darrell Steed, a seasoned innovator and consultant in automotive dealership strategies. With over two decades of experience, Darrell founded SmartWolf Consulting to provide transformative, sustainable solutions that help dealerships break free from repetitive mistakes.🔹 About Darrell Steed:Darrell’s journey began in automotive sales and management, where he saw gaps in training and process implementation. This led him to create SmartWolf Consulting and the Street Smarts initiative—a platform designed to help dealerships enhance their operations, training, and long-term success. Through the Web Academy and Dynamic...
2025-03-3126 min
I'm A Car ChickPetra Sherbin-Fox on Dealer Innovation, Partnerships & Growth | LIVE from NADA 2025Live from NADA 2025, Shasta Haddock sits down with Petra Sherbin-Fox, Customer Success Manager at Dealer Alchemist, to talk about the future of dealership solutions, industry trends, and her journey in automotive.Petra shares:🔹 What she’s been up to & life as a military spouse & mom of three🔹 The biggest surprises moving from the Northeast to Arizona🔹 Why she joined Dealer Alchemist & her vision for dealership success🔹 Exciting partnerships with Honda and Acura🔹 How Dealer Alchemist’s solutions are evolving for 2025🔹 Why adaptability is crucial in the ever-changing auto industry📢 Connect with Petra:🔗...
2025-03-2720 min
I'm A Car ChickStreaming TV: The Future of Automotive Advertising with Owen MoonLive from NADA 2025, Shasta Haddock sits down with Owen Moon, CEO & Co-Founder of FIXED OPS DIGITAL, to dive into the evolution of automotive advertising, fixed ops marketing, and what’s next for dealerships.Owen shares insights on:🔹 The rise of Streaming TV and its impact on dealership advertising🔹 The TradePending acquisition of FIXED OPS DIGITAL and what it means for the industry🔹 His new role on the Advisory Board at Bowtie Solutions🔹 Exciting news about launching a new company in 2025🔹 Highlights from NADA’s biggest moments, including the intermission show!With decades of exp...
2025-03-2620 min
I'm A Car ChickBuilding a Logistics Empire: Rachel Blatt on Trust, AI & GrowthLive from NADA 2025, Shasta Haddock sits down with Rachel Blatt, CEO of Royalty Logistics, to talk about her journey in the automotive logistics world and the key to building a thriving business.Rachel shares:🔹 The story behind Royalty Logistics and how she built a trusted brand🔹 How AI is evolving in logistics—but why human connection still matters🔹 What it takes to keep up with increasing vehicle transport demand🔹 Her thoughts on the future of shipping in 2025 and beyond🔹 Her fun NADA experiences (including karaoke!)📢 Don’t miss this insightful and engaging conversat
2025-03-2517 min
I'm A Car ChickAI, Marketing & Automotive Innovation with Jennifer SanfordLive from NADA 2025, Shasta Haddock sits down with Jennifer Blount Sanford, VP of Marketing & Enablement at automotiveMastermind, to explore the intersection of AI, marketing, and the future of automotive retail.With years of experience in AI before it became a buzzword, Jennifer shares her insights on how automotiveMastermind is leveraging data-driven strategies to empower dealerships. She also discusses:🔹 Her journey in automotive and how she joined automotiveMastermind🔹 How AI is shaping the industry today vs. her early exposure to it🔹 What’s happening at the automotiveMastermind booth at NADA 2025🔹 Upcoming events and conferences to...
2025-03-2421 min
I'm A Car ChickWhat Drives Your Team? Ft. Jonathan DawsonLive from the Authenticom booth at NADA 2025, Shasta Haddock sits down with Jonathan Dawson—renowned automotive consultant, sales trainer, and founder of Sellchology—to dive into what truly drives a team to success.With 24 NADA speaking sessions under his belt, Jonathan shares insights on how he crafts impactful presentations, including his 2025 session on 10 methodologies to motivate an organization. He emphasizes the power of culture, leadership, and the #1 resource in any dealership—people.🔹 How do you inspire and retain top talent?🔹 What strategies create raving fan advocates?🔹 Why is motivation the key to sustainable success?...
2025-03-2023 min
I'm A Car ChickPaid Media A-Z: Everything you need to know in 2025 ft. Sarah CiociolaThe digital advertising landscape is evolving fast, and paid media in 2025 is more critical than ever. In this episode of the I'm A Car Chick Podcast, host Shasta Haddock chats with Sarah Ciociola, VP of Paid Media at PCG Digital, to break down the latest trends, strategies, and innovations shaping the future of automotive marketing.As Vice President of Media Planning and Account Strategy at PCG Digital, Sarah leads the Search Engine Marketing Team, Paid Social Media Team, Graphics Department, and Compliance Department while overseeing the agency’s internal marketing initiatives. She is a sought-after speaker at au...
2025-03-1929 minInspire ShastaEpisode 7: Hope and Resilience in Shasta County SchoolsIn this episode of the Inspire Shasta podcast, we dive into the transformative power of hope with Tara Schwerdt, School Counselor Coordinator for the Shasta County Office of Education, and Stephanie Miller, School Counselor at Igo Ono and Shasta Elementary Schools. Stephanie was recently honored as the Shasta County School Counselor of the Year for her work in supporting students through hope-centered interventions.Key Topics Discussed:The Science of Hope: Tara Schwerdt explains how hope can be measured and taught, based on the work of Dr. Chan Hellman.Hope in Schools:
2025-03-1850 min
I'm A Car ChickKeep your Brand Top of Mind ft. Christine Gago🚘 Welcome to the Chicks In Charge Podcast! In this episode, host Shasta Haddock sits down with Christine Gago, a seasoned digital marketing expert at Demand Local, to explore the latest trends shaping automotive advertising in 2025.About Christine Gago:Christine Gago is a marketing professional specializing in digital media and audience targeting, helping businesses connect with their ideal customers. With a passion for innovation, she blends data-driven insights with a human touch to drive impactful marketing strategies. Outside of work, Christine enjoys traveling the country with her husband Enrique and their two boys.What You’ll Le...
2025-03-1616 min
I'm A Car ChickOff-Site BDC: The Game-Changer Dealers Need Ft. Matt Raymond🚗 Welcome to the Chicks In Charge podcast! Host Shasta Haddock sits down with Matt Raymond, COO of Bowtie Solutions, to discuss how outsourced BDC solutions are transforming the automotive industry and why dealerships need to rethink their business development strategy for 2025.📌 In this episode, we discuss:✅ The biggest game-changer for 2024-2025 in automotive business development✅ Why outsourced BDC is a must-have for modern dealerships✅ How dealers are missing key performance metrics in their BDC strategy✅ Why we’re back in an era where customers expect personalized care✅ How Bowtie Solutions is revolutionizing BDC operations for...
2025-03-1436 min
I'm A Car ChickFrom Vendor to Retail: Automotive Digital Strategies with Lisa GenerIn this episode of Chicks In Charge, host Shasta Haddock sits down with Lisa Gener, Director of Digital & Marketing Operations at Covert Auto Group. With over 20 years in automotive marketing and management, Lisa shares her journey back into retail from the vendor side, her insights on BDC operations, and how she’s leveraging digital strategies for dealership success.We dive into:✅ The best part of transitioning back into retail✅ Digital strategies shaping the future of automotive✅ Vendor partnerships & operational efficiency✅ What’s ahead for 2025 in automotive retailDon't miss this insightful conversation...
2025-03-1415 min
I'm A Car ChickWomen Driving Change in Auto Service Ft. Kate Bierowski💡 How can women shape the future of automotive service and sales?In this episode, host Shasta Haddock sits down with Kate Bierowski, Director of Sales at Repair On Demand, to discuss the power of mentorship, mobile service innovation, and why the service department deserves more attention.🚀 In this episode:✅ Why women influence 80% of car-buying decisions✅ How mobile service is transforming convenience for customers✅ The importance of highlighting the value of technicians✅ Kate’s journey in automotive sales leadership & fixed ops✅ How mentorship & community drive women’s growth in the industryMeet Our Guest...
2025-03-1119 min
I'm A Car ChickFrom Sales Leader to Client Success Expert Ft. Courtney Paschal💡 How can dealerships strengthen their online presence and customer relationships? In this episode, host Shasta Haddock sits down with Courtney Paschal, Client Success Manager and automotive industry powerhouse, to discuss her journey and the pivotal strategies dealers need to thrive in 2025 and beyond.🚀 In this episode:✅ Why Courtney transitioned from dealership sales to consulting✅ Key strategies for enhancing dealership online presence & customer engagement✅ Where dealerships should start to build stronger operations✅ Biggest lessons learned from NADA & how to maximize events✅ How Courtney’s missionary work shapes her leadership approach✅ Vital insights BDC ma...
2025-03-0816 min
I'm A Car ChickInside Zeigler Auto Group: Leadership, Growth & The Power of Podcasting with Sam D’ArcJoin host Shasta Haddock as she sits down with Sam D’Arc, COO of Zeigler Auto Group, to dive into the strategies behind one of the top-performing dealer groups in the country. They discuss Zeigler's growth, leadership philosophy, and how launching an internal podcast led to unexpected opportunities—including a connection with Car Dealership Guy.Sam also shares his journey before stepping into the COO role, insights from NADA, and what 2025 holds for auto retail. Plus, they explore how dealerships can build customer relationships that last a lifetime and what software or process Sam wishes existed to make...
2025-03-0417 min
I'm A Car ChickFrom Dealer to Marketing Powerhouse! | Kendra Brown, The Dream Team Media Co.🚗 From Dealer to Marketing Powerhouse! | Kendra Brown, The Dream Team Media Co.💡 What does it take to stand out in automotive marketing? In this episode, host Shasta Haddock chats with Kendra Brown, Founder and Strategy Director of The Dream Team Media Company, about her journey from dealer principal to marketing expert — and the big trends coming in 2025.🚀 In this episode:✅ Why Kendra shifted from dealership to digital marketing✅ Key differences between franchise vs. independent marketing✅ Why proactive marketing is crucial for 2025 success✅ The power of branding for longevity & customer retention✅ How great marketing t...
2025-03-0319 min
I'm A Car ChickCar Dealers: Meet Your New Best Friend in Agile Auto with JR Toothman and Scott Simons🚗 Car Dealers: Meet Your New Best Friend! | Agile Auto w/ JR Toothman & Scott Simons💡 What if you could revolutionize your used car operations? In this episode, host Shasta Haddock sits down with JR Toothman & Scott Simons to discuss how Agile Auto is changing the game for car dealers.🚀 In this episode:✅ How JR Toothman & Scott Simons teamed up to launch Agile Auto✅ Why dealerships MUST focus on used cars & service for long-term success✅ The mission behind Agile Auto & how it helps dealers stay sustainable✅ Why customer experience is at the heart of Agile Auto’s s...
2025-02-2831 min
I'm A Car ChickEvery Dealership Needs This Product Ft. Matthew Davis, CMO at TradePending🚗 Every Dealership NEEDS This Product!💡 Why isn’t EVERY dealership using TradePending? Host Shasta Haddock sits down with Matthew Davis, CMO of TradePending, to discuss why this game-changing software is reshaping automotive sales and service.🚀 In this episode:✅ What makes TradePending an essential tool for dealerships?✅ How their latest acquisitions are expanding their portfolio✅ The #1 issue dealerships face & how TradePending solves it✅ Why fixed ops is the next big move for TradePending✅ The marketing strategies that drive TradePending’s success✅ What’s coming in 2025 & why dealers should pay attentionMeet Our Guest – Matth...
2025-02-2521 min
I'm A Car ChickIs Your Money Spent at the Dealership Earning You Rewards? With Jacob Zachs, Founder of Fasten💰 Earn Rewards at Your Dealership? | Jacob Zachs & Sean Hopper on Fasten’s Game-Changer!🚘 Is your money at the dealership working for you? Imagine earning rewards every time you service or buy a car! Jacob Zachs, Founder & CEO of Fasten, and Sean Hopper, Head of Business Development, join host Shasta Haddock to discuss how Fasten is revolutionizing customer loyalty in automotive.✅ Why dealerships NEED a loyalty and rewards program in 2025✅ How Fasten turns dealership spending into valuable rewards✅ Why customer retention is more critical than ever✅ How tech-driven solutions enhance dealership profitability✅ The shift towards...
2025-02-2116 min
I'm A Car ChickWhy Vincue Is on Every Dealer’s Radar! | Angela Rizzo on Innovation & What’s Next📢 "The companies that win are the ones that deliver the right info in fewer steps!" — Angela Rizzo on Vincue’s game-changing approach.In this episode, Angela Rizzo, CMO of Vincue, joins host Shasta Haddock to discuss how Vincue is revolutionizing dealership operations with cutting-edge tools, dealer-driven innovation, and a focus on efficiency and profitability. Plus, Angela shares insights on her upcoming retirement and future plans!✅ Vincue’s booth was buzzing! What’s driving dealer interest? 🚀✅ How Vincue listens to dealers & continues adding powerful tool capabilities✅ Acquisitions in automotive tech—why Vincue is on top of everyone’s list...
2025-02-1817 min
I'm A Car ChickRevolutionizing Insurance Verification! | Modives’ Scott Trainor & Justin Silver on Check MyDriverIn this episode, Scott Trainor & Justin Silver of Modives join host Shasta Haddock to discuss how Check MyDriver is revolutionizing insurance verification for dealerships and how authentic relationships drive industry success.✅ How Check MyDriver by Modives is changing insurance verification for dealers 🛡️✅ The roller coaster ride of the automotive industry—why we thrive on it 🎢✅ What inspired the creation of Modives? Justin Silver shares the story✅ Why Scott Trainor knew Modives was the right company for him✅ The power of authenticity in building relationships in automotive✅ Modives’ strategy: Expanding to more dealerships or deepening existing pa...
2025-02-1721 min
I'm A Car ChickFrom Super Bowl Champ to Auto Industry Leader! | Frank Zombo on AHX, B2B, & Sales Success📢 "Saving time, saving money— dealers move cars faster with transparency." — Frank Zombo on revolutionizing auto logistics!In this exciting episode, Frank Zombo, VP of Sales at Auto Hauler Exchange (AHX) and Super Bowl Champion, joins host Shasta Haddock to discuss his journey from the NFL to automotive logistics and how AHX is transforming the industry. 🚀✅ Life in Kansas City & playing for the Chiefs 🏈✅ How Frank transitioned from pro football to automotive & logistics✅ Why transparency in B2B transactions matters & how AHX speeds up deliveries✅ What challenges dealers face before finally signing up with AHX✅ What’s...
2025-02-1518 min
I'm A Car ChickOwning Your Data & Building Stronger Dealerships | Kyra Miller on NADA Vault & Fixed Ops Success📢 "Owning your data gives you flexibility and the power to grow." — The future of dealership success starts here!In this episode, Kyra Miller, Fixed Operations Performance Manager at Thomas Automotive, joins host Shasta Haddock to discuss:✅ How Thomas Automotive is leveraging NADA Vault to collect & own their data 📊✅ Why data flexibility & strong partnerships are key for dealership success✅ Kyra’s journey in the automotive industry & Thomas Automotive’s focus on building people✅ Why every dealership needs a strong fixed ops leader to train & support teams from the ground up✅ How roles in automotive are tran...
2025-02-1214 min
I'm A Car ChickFrom Anonymous to Industry Leader: Car Dealership Guy’s Big Year! | Yossi Levi on NADA, Growth & 2025In this exciting episode, Yossi Levi, founder of Car Dealership Guy, joins host Shasta Haddock to reflect on his game-changing year since revealing his identity at NADA 2024 and discuss what’s next for 2025. 🚀✅ The journey to NADA & why 2024 was a milestone year✅ What happened after revealing his identity✅ The importance of knowing your strengths, staying humble & always learning✅ Key trends & focus areas for Q1 & Q2 of 2025—where is the industry headed?✅ What’s next for Yossi? His biggest goals and projects for the year ahead✅ A personal side of Yossi—his ultimate guilty pleasure 🎉
2025-02-0921 min
I'm A Car ChickScale or Exit? The Future of Car Dealerships in 2025 | Glenn Lundy on Growth, Data & Survival📢 "Dealers should get in the game or plan their exit strategy." — A wake-up call for the automotive industry!In this powerful episode, Glenn Lundy joins hosts Shasta Haddock & Michelle Phelps to discuss the high-stakes future of car dealerships in 2025. 🚀✅ The tough reality of 2024 and why dealers must scale—FAST✅ Glenn’s partnership experience—why he sold his shares after just 90 days✅ The 800% Elite Club—scaling dealerships at massive volume with a team of experts✅ The new success metric: Why selling 250+ cars/month is the key to survival 🔥✅ Data control & security in 2025—how Authenticom is shaping the...
2025-02-0625 min
I'm A Car ChickThe Power of Clean Data in Automotive | Stephen Cottrell & Mike Stanton | NADA Vault & Industry Resilience📢 "If the data doesn’t move the way it should, it holds us back." — A bold statement that defines the future of the automotive industry!In this episode, Stephen Cottrell (Founder & CEO of Authenticom) and Mike Stanton (President & CEO of NADA) join host Shasta Haddock to discuss:✅ How the automotive industry showed resilience despite challenges, including a winter storm 🌨️✅ The infancy of the NADA Vault—a 12-year journey to becoming an industry-standard product✅ The importance of clean data and how it helps dealers & vendors improve the customer experience✅ What does the future hold for NADA Vault an...
2025-02-0323 minInspire ShastaEpisode 4: Shasta County Superintendent of Schools Mike FreemanIn this episode of Inspire Shasta, we sit down with Mike Freeman, the 27th Superintendent of Schools for Shasta County, to explore his vision for education, community, and family support in Northern California.Mike shares his commitment to advocating for rural schools, the importance of fostering strong community relationships, and the unique challenges faced by Shasta County. From navigating statewide legislation to championing the specific needs of local students, Mike emphasizes the power of collaboration and a shared responsibility to create a thriving future for children.Mike discusses investing in the future, and why building...
2024-12-171h 12
I'm A Car ChickBDC, Ai, Internet Sales, and What You Should Be Doing Differently ft. Nick CerameWelcome to another empowering episode of "Chicks In Charge: Automotive Edition!" In this episode, your hosts, Jess Burkhart and Shasta Haddock, are thrilled to welcome a special guest, Nick Cerame, the entrepreneurial force and President of Auto Momentum. Nick Cerame is a game-changer in the automotive industry, specializing in transforming dealerships with innovative sales strategies, expertise in CRM technology, data-driven performance analysis, and custom-made training programs. With over a decade of experience, Nick has climbed from the showroom floor to the pinnacle of dealer partnerships, embodying a passion for helping dealerships unlock their full potential.In this...
2024-08-1428 min
Frientimacy: Finding Our Way to More Fulfilling FriendshipsI'm the Friend Who Regrets Giving Up on UsToday’s episode features Shasta and three women who share one common, difficult experience: each has deeply regretted losing touch with a close friend. Throughout the episode, they reflect on the impact of these lost relationships, and share the importance these friends once held in their day to day lives. Shasta offers valuable advice on how to reconnect with lost friends, providing guidance for anyone navigating similar feelings of loss towards a once-meaningful friendship.Ask Shasta your questions & connect with other listeners on our Mighty Networks community!Join Shasta’s mailing list to be the firs...
2024-08-061h 00
Frientimacy: Finding Our Way to More Fulfilling FriendshipsThe Friendship That Faces Comparison and Envy (Christine)When Shasta met Christine, a fellow author and speaker, she was everything Shasta wanted to be: she had just published a book, she’d been interviewed on TV, and she had a press kit. Shasta was green with envy. We’ve all been there—a friend has more money, goes on cooler vacations, is happily in love while we just went through a breakup. We wish we had their job, body, house, or relationship. It’s inevitable to feel jealousy and envy sometimes, but how do we make sure our feelings don’t jeopardize our friendships? Today, Shasta and Christine...
2024-07-3057 min
I'm A Car ChickIf You’re Not Using AI, You’re 10 Years In The Past ft. Aaron SheeksWelcome to another exciting episode of "Chicks In Charge: Automotive Edition!" This week,your hosts, Jess Burkhart and Shasta Haddock, are thrilled to welcome a special guest, AaronSheeks.Aaron Sheeks is the CEO of PureCars, where he leads with a strategic focus on innovativetechnology to drive business growth and maximize digital advertising ROI for automotivedealers. Known for his positivity, professionalism, and creativity, Aaron excels in balancing hissuccessful career with his passions. He is a devoted husband and the proud father of fourbeautiful daughters. Outside of work...
2024-07-2429 min
Frientimacy: Finding Our Way to More Fulfilling FriendshipsThe Friendship That Withstood Having “Nothing in Common Anymore" (Sher)After years of friendship, Shasta and Sher found themselves in two completely different places: Sher was a stay-at-home mom, whereas Shasta didn’t have kids and was more focused on her career. Sher was married to a pastor, while Shasta was questioning church. Sher was more conservative-leaning, and Shasta was more liberal. The question arose: “If we met today, would we have become friends?” It’s a familiar experience—someone’s no longer single, or has kids, or switches jobs, or you’re just in different life stages. And you wonder, was that the only thing holding your friendship together? In t...
2024-07-2352 min
I'm A Car ChickBad Performance: Are you coaching it or allowing it? Ft. Frank J. LopesWelcome to another empowering episode of "Chicks In Charge: Automotive Edition!" In this episode, your hosts, Jess Burkhart and Shasta Haddock, are thrilled to welcome a special guest, Frank J Lopes.Frank J Lopes is a multifaceted leader in the automotive industry, known for his innovative approach to achieving personal and business goals. He is the author of “7MS- The 7 Minute Setup” and the creator of the 7MS process, which helps individuals reach their objectives faster and more efficiently. As the President of STRONG30 Training Technologies, Frank leads the premier training, strategy, and process-building company in retail auto...
2024-07-1249 min
Frientimacy: Finding Our Way to More Fulfilling FriendshipsThe Friendship that Navigated a Falling-Out with a Mutual Friend (Kat)After going through a friendship breakup, Shasta faced a dilemma: how would she navigate this with their mutual friends, and how much was she going to pull them into the drama? In this episode, she sits down with her friend Kat, who still maintains her own relationship with Shasta’s ex-friend. They shed insight on how they’ve been able to discuss the friendship breakup without being catty or ruining Kat’s own friendship. Shasta opens up about seeing an ex-friend move on, and shares how to deal with jealousy or pain when your mutual friends spend time with them...
2024-07-0954 min
Frientimacy: Finding Our Way to More Fulfilling FriendshipsThe Friendship Where I Couldn't Live Up to Her Expectations (Daneen)Have you ever felt like you were always disappointing a friend or that you couldn't satisfy them? Or maybe you’re on the other side, feeling like your friends aren’t putting in the same level of effort as you? This was the problem Shasta and Daneen encountered. At the beginning of their friendship, Daneen initiated time with Shasta frequently, and Shasta started to feel like she couldn't give enough back. Then, after Daneen had a baby and asked her to be the godmother, Shasta felt guilty for not being able to live up to Daneen’s expectations of that r...
2024-07-0248 min
Frientimacy: Finding Our Way to More Fulfilling FriendshipsThe Friendship That Struggles with Busyness and Neglect (Karen)In today’s episode, Shasta and her friend Karen confront a struggle they’re still having—it seems like Karen is always busy, even when they’re together. Karen considers why she always has a full plate, and reveals the key to getting her attention and what she wishes her friends knew. Shasta gets vulnerable about feeling like an obligation and affirms the very common pain of thinking we care more than someone else does. Then, Karen reveals what strategies work well for her to maintain relationships, and finally, Shasta realizes what is really triggering her about Karen’s busyness a...
2024-06-2556 min
Frientimacy: Finding Our Way to More Fulfilling FriendshipsThe Friendship That Weathered My Personal Life Crisis (Kim)Shasta and Kim were colleagues and couple friends . . . then Shasta called her crying out of the blue. She’d had an affair, a divorce, and had been fired from her job. But while other friends and colleagues pulled away, judged, and disappeared, Kim and Shasta only grew closer. In today’s episode, the two unpack how Shasta’s personal crisis affected her friend and how their friendship survived when many of Shasta’s relationships did not. Kim divulges the confusion she felt at Shasta not telling her sooner, and how others questioned her decision to stay friends with someone who’d ha...
2024-06-041h 00
I'm A Car ChickGo Be Great ft. Danelle DelgadoForbes, Entrepreneur and Success Magazines leading lady, the global superpreneur Danelle Delgado, known as the “millionaire maker” is one the most sought after speakers & corporate trainers on sales, business strategy, marketing, communication and human development in the world. She builds superhuman teams, turns down turnover and turns up profit. Her impact is in the hundreds of millions, and that keeps her in the headlines. “Training should be life changing and entertaining” Delgado says. As she and partner, Mike Draper, Co-Founded and launched the highly acclaimed edutainment training company TeamEngage.com, to mass success. She is also the CEO of Life Int...
2024-04-0140 min
I'm A Car ChickMeet Brooke Guy: The DP and GM that never wanted to be in the Car BusinessMeet Brooke English Guy, an industry veteran with a remarkable 9-year tenure in the car business, not to mention the part-time dedication during her high school and college years. The automotive legacy traces back to her grandfather, who initiated the venture in 1980 with a Datsun franchise, later expanded by her father to include Chevrolet and Cadillac brands. Clearly, automotive excellence runs deep in her veins.Despite initially harboring no aspirations for a career in the automotive realm, Brooke found herself drawn to the industry. The challenges it presented, the myriad of opportunities, and the chance to connect with...
2024-03-1832 min
I'm A Car ChickChicks in Charge: Facts, Not Feelings Edtion ft. Brooke FurnissChicks in Charge: Facts, Not Feelings Edtion ft. Brooke FurnissLadies and gentlemen, welcome to the Chicks in Charge podcast, where today, we get to feature a powerful woman making waves in the automotive industry- Brooke Furniss. With over ten years of experience in the automotive field, Brooke is a force to be reckoned with.Throughout her career, Brooke has dabbled in various sectors including retail, OEM, consulting, fixed ops, body shops, and even entrepreneurship. This extensive experience has equipped her with a profound and thorough understanding of every aspect of the industry. As a result, Brooke
2023-10-1140 min
I'm A Car ChickHelping the Independent Dealers ft. Corey MeansCorey Means is the new incoming president for the Arizona Independent Automobile Dealers Association and Shasta had the wonderful opportunity to speak with him ahead of the 2023 AIADA Conference in Phoenix! Listen along as we discuss the benefits of independent dealers getting involved with their state Automobile Dealers Association as well as NIADA at the national level. Don't forget to share the show!
2023-08-2025 minI'm A Car ChickGlenn Lundy - What You Say MATTERSGlenn Lundy is a powerhouse figure in the automotive industry, renowned as America's foremost speaker. With a transformative mantra of Rise, Evolve, Impact Together, he ignites the spark to unlock your true potential. Guiding you to monumental success, Glenn champions the ethos that massive action fuels massive results—epitomized by the astounding 800% Elite Automotive achievement. Elevate your journey with Glenn Lundy, where greatness awaits.Welcome to another exciting episode of Chicks in Charge! In this episode, we had the pleasure of speaking with renowned leader and entrepreneur, Glenn Lundy. With his extensive knowledge and ex...
2023-08-1155 minI'm A Car ChickBreaking The Automotive Industry Mold ft. Ariana GarciaAriana Garcia is the Buick GMC District Sales Manager for General Motors. She has a background in automotive sales, BDC, F&I, marketing and SO much more! Welcome to another episode of Chicks in Charge! In this episode, our hosts, Jess Burkhart and Shasta Haddock, dive into an inspiring conversation with automotive industry trailblazer, Ariana Garcia. Join us as Ariana shares her journey of breaking the mold, challenging stereotypes, and carving her own path in a traditionally male-dominated industry. Ariana's story is one of resilience, determination, and the pursuit of her passion. From starting...
2023-08-0440 min
I'm A Car ChickEpisode 8: Chicks in Charge Triple Threat ft. Kaylee FelioThere is nothing that Jess and Shasta love more than highlighting strong, amazing women in the automotive industry. So when we had the opportunity to interview Kaylee Felio, we knew that we had to take it!
Kaylee is a mom, wife, manager, and so much more! Her personality, although introverted, is an inspiration to women all over the industry. She is a pillar of light to others and a truly kind human to all who enter her path in life.
We can't wait for you to listen to this...
2023-05-2435 minI'm A Car ChickEpisode 4: The Importance of Social Media to your BusinessToday the Chicks in Charge discussed Social Media posting and the importance of doing it correctly to your business!
90% of the business that we talk to or see on social media are doing it wrong and in this world, doing it wrong can actually be worse than doing nothing at all!
Listen in to learn more about how to turn your social media pages into FREE lead generation machines!
Reach out to either of us if you have more questions:
jessica@socialclimberpro...
2023-04-3030 min
Shasta Goes to the Movies#2 Shasta Stays Home (Feat. Alondra & Jose)Welcome back to Shasta Goes to the Movies! This week we're joined by the very first Film Club at UH president, Alondra, and her brother, Jose, as we discuss hot topics in television, our favorite action movies, mafia movies, and give some recommendations.
Shasta Goes to the Movies is a bi-weekly podcast (every other week) that aims to share film discussions for all to hear.
Follow us on Twitter @sgmpodcast and send any questions you'd like answered on the podcast to shastagoespodcast@gmail.com
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2019-06-211h 26