Shows
Startup RenegadesIntentional Startup Growth with Ethan Song, Founder of RareCirclesEthan Song is forever an optimist and began his journey as the founder and CEO of Frank And Oak, which aimed to reshape the fashion industry by making it more personal and sustainable. Frank And Oak was named Most innovative company in retail by Fast Company and was #1 on the Deloitte Fast50 list.Today, Ethan is the founder of RareCircles, helping creators and brands create communities in the Web3 economy. His insights into growth strategy, community, and founder mindset are invaluable.In this episode, you will hear:How Ethan went about launching his companyThe...
2023-01-3122 min
Startup RenegadesIt’s All About The Founders with Caroline Winnett, Executive Director of Berkeley SkyDeckCaroline Winnett is the Executive Director of Berkeley SkyDeck, a global hub for entrepreneurship, and one of the leading accelerators in the world. She is a serial entrepreneur, civic activist, angel investor, advisor and board member of several startups, as well as and a frequent speaker on startups, accelerators, women in business and consumer neuroscience. Caroline tells us about her personal journey to the Skydeck program and explains everything founders might need to know about this unique accelerator program.In this episode, you will hear:What is the Skydeck program and who is...
2023-01-2423 min
Startup RenegadesBuilding something we use everyday with Krish Ramineni, Founder of FirefliesKrish Ramineni was a former PM at Microsoft and stumbled into entrepreneurship. When focusing on productivity solutions, he and his co-founders decided to just build something that they would use. Fireflies AI was born and the rest is history!Fireflies AI assistant joins meetings across zoom, Gmeet, Teams, and several other video conferencing platforms to take notes, create searchable transcripts and provide insights into your conversations. In just two years, the company is globally distributed in 10+ countries and has been brought into meetings by more than 70% of the Fortune 500s today. In this episode, you w...
2023-01-1724 min
Startup RenegadesDisrupt, Disrupt, Disrupt with Marshall Conley, Co-Founder of slø JeansMarshall started his career in 2015 in the event space and had an affinity for pedal-to-the-metal organizations, guerilla marketing tactics, and doing things others won’t.After dropping out of university in 2017, Marshall started working with startups and small businesses, and focused on growth, particularly in sales. After some success growing an existing business by running it like a new startup, he took the leap of faith in 2021 to turn his observations and theories into solutions by joining the founding team at MNTN Co.Marshall eventually branched off to co-found slø with MNTN Co. founder Kristian Han...
2023-01-1026 min
Startup RenegadesAn Introvert’s Guide to Starting Up with Ron Ross, Founder of EvereeRon Ross is the founder of Everee, workforce payments technology that makes it easy to pay people instantly. He is a seasoned finance executive with 15 years of experience leading accounting, finance and operations teams at fast-growing companies. Ron came up with Everee after seeing firsthand the negative impact of waiting two weeks for a paycheck. His daughter had a job making enough to cover her expenses, but she kept running out of money because the timing of her payday and bills didn’t match. Realizing what a huge problem this was for so many Americans, Ron decided to...
2023-01-0327 min
Startup RenegadesHiring Your Fractional CFO with Alejandra Santos, founder of Startup TandemAlejandra Santos is the founder and CEO of Startup Tandem. She landed in Miami from Honduras at the age of 17 with no support, money, or family. During her first few years in the US, she struggled to keep a roof over her head and food on her table, while at the same time pursuing an education…. But she did it.Alejandra comes with 14+ years of experience in accounting and finance consulting. She has experience with nonprofits, restaurants, real estate, wealth management, and startups. In this episode, you will hear:The first startup Alejandra joined and...
2022-12-2724 min
Startup RenegadesGetting Creative with It with Shannon Erley, Founder of Pomp BeautyShannon Erley has worked in the skincare and beauty industry for years and was personally struggling with adult hormonal acne. It wasn’t until she started working with a licensed esthetician that recommended a good at-home skincare routine was when her skin started to improve.With so many people getting skincare recommendations elsewhere, she wanted to highlight the importance of estheticians, who have gone to school and trained for over 600+ hours, and have estheticians be at the forefront of making better skincare recommendations. She built Pomp, a technology platform for estheticians to integrate into their businesses to ma...
2022-12-2025 min
Startup RenegadesGetting Obsessed with the Customer Journey with Maia Monell, Co-Founder of Nav.itMaia's the Co-founder and Chief Growth Officer of the Nav.it Money App, the fitness app for finances which provides personalized financial coaching to help people build good habits and live financially well. She's devoted to closing wealth gaps perpetuated by a system not built for the majority of America and believes financial wellbeing is an integral part of creating a healthier and more equitable society. Maia talks about the importance of getting a Humanities degree in today’s job market and how her obsession with the customer journey led to her success as a founder.I...
2022-12-1332 min
Startup RenegadesPartnerships, Shared Content, and Engagement with Lindsay Pinchuk, Founder of Bump Club and BeyondLindsay Pinchuk started her first company with just a $500 investment, growing it to reach 3MM users per month and generating 7-figures in revenue year over year. Less than a decade later she led her company through its acquisition to a large agency holding company.Today, Lindsay is Founder + CEO of Lindsay Pinchuk Marketing + Consulting, helping individuals, companies and brands build and monetize their communities for bottom line growth through content, social media, email, partnerships and publicity.You can also find her behind the mic interviewing some of the most incredible female founders she knows during...
2022-12-0629 min
Startup RenegadesBuilding a Winning Pitch Deck with Justin Izzo, Research Lead at DocSendJustin Izzo is the research lead at DocSend, the secure document sharing platform that provides founders with the insight they need to succeed throughout their fundraising journey. Justin brings 15 years of research and leadership experience to the role in combination with his passion for educating and empowering startup founders.On today’s episode, Justin shares his unique insights into what it takes to develop and effective pitch deck.In this episode, you will hear:The slides you haven’t included in your deck, but maybe should haveThe giant change that’s happening in pitch decks...
2022-11-2930 min
Startup RenegadesAuthentic Community to Drive Growth with Stephanie Cartin, Co-Founder of EntreprenistaAn entrepreneur at heart, Stephanie Cartin walked away from her corporate career in 2012 to follow her passion to launch Socialfly, a leading social-first digital and influencer marketing agency based in New York City named to Inc. 5000's fastest growing private companies two years in a row. In 2018, Stephanie co-founded Entreprenista, a media company and membership community dedicated to helping women grow and scale their businesses, and serves as CEO where she also co-hosts Entreprenista’s Podcast Network shows; Startups in Stilettos and The Entreprenista Podcast. Stephanie is the co-author of "Like, Love, Follow: The Entreprenista's Guide to...
2022-11-2230 min
Startup RenegadesDisrupting an Industry from the Inside Out with Priyanka Murthy, Founder of ArrayThe eldest daughter of two immigrant entrepreneurs, Priyanka Murthy has a talent and passion for the law. She became a Fulbright Scholar, a cum laude Northwestern Law graduate, an editor of the Law Review, and a law clerk to two prolific federal judges. But a side hustle with her parents’ small jewelry wholesale business made her realize that the jewelry industry was outdated and ripe for disruption.To meet this challenge head on, Priyanka launched Access79 to eliminate the risk of buying fine jewelry online by providing a personal and curated, convenient, digital-meets-high-touch shopping experience. The company la...
2022-11-1527 min
Startup RenegadesFrom Farmer’s Market to Whole Foods with Saskia Sorrosa, Founder of Fresh BelliesOriginally from Guayaquil, Ecuador, Saskia Sorrosa built a strong career in marketing and moved into what she believed to be her dream role—VP of Marketing for the NBA. When her second child arrived on the scene, Saskia realized that she needed to step back from her corporate career to pursue aligning her business with her values.That’s when she founded Fresh Bellies, a kid snack brand distributed nationwide by major retailers like Whole Foods. Saskia has grown Fresh Bellies to a national disruptor, winning the the Expo East NEXTY Award for Best New Natural Kid’s Prod...
2022-11-0822 min
Startup RenegadesPainting a Compelling Narrative for Investors with Joshua March, Co-Founder of SciFi FoodsJoshua March is Co-founder and CEO of SCiFi Foods, a Bay Area food tech company focused on making transformational meat alternatives first by combining plant-based and cultivated meat to make burgers that are drastically closer in taste to the real versions. But his journey began in a completely different industry.One line in a scifi book sparked his passion and led him to take serious action, and it has been an incredible journey from there!Josh has two exits to his name. He was previously the CEO and Co-founder of Conversocial, a digital care platform...
2022-11-0128 min
Startup RenegadesHow to Build a Unicorn with Yahya Mokhtarzada, Co-Founder of TruebillBefore co-founding Truebill (now Rocket Money), Yahya Mokhtarzada and his brothers were always starting companies together. From the traditional lemonade stand to shoveling driveways, their ventures were always evolving. Together, they launched Free Webs—which became Webs.com—and Yahya found himself (and his brothers!) raising Series A when Yahya was graduating college.He left after a few years to serve as Vice President of Business Development at Nanigans where he helped grow the company from less than $1 million to over $20 million in run rate. After getting the gang back together, the team of brothers could...
2022-10-2527 min
Startup RenegadesDoing Things That Don’t Scale with Joe Keeley, Co-Founder of Justifi.aiJoe Keeley’s love for hockey led him into entrepreneurship in one of the most unique ways you’ve ever heard! Today, Keeley is the CEO and Co-founder of JustiFi Technologies, a venture backed fintech business providing payments and fintech infrastructure and strategy for vertical SaaS platforms. In this episode, you will hear:How Joe accidentally started a very successful small business and the powerful moment when a recruiter moved Joe away from a career in corporate and on his path of entrepreneurshipWhat Joe did to reorient himself after successfully exiting his first companyWhy you MUST do th...
2022-10-1827 min
Startup RenegadesBuilding Moments of Delight with Doug Ludlow, Co-Founder of MainStreetDoug Ludlow grew up in Modesto, an agricultural town in Central California. Despite Modesto city’s proximity to Silicon Valley, the city is almost entirely cut off from the technology industry, which is the economic engine of the 21st century. He helped start MainStreet in part to bring back good jobs and upward mobility to the people living in his hometown.Before MainStreet, Doug split his time between entrepreneurship (founding The Happy Home Company, Hipster, and madKast) and leadership roles at top technology companies, including Google and AOL. In this episode, you will hear:How...
2022-10-1126 min
Startup RenegadesInvesting in Women of Color Who are Changing the World with Lisha Bell, Co-Founder at BLXVCLisha Bell is cofounder of BLXVC, an angel syndicate of moms funding Black and Brown founders. She is also the co-founder of the Women of Color Capital Collective, a women of color led group ensuring equitable distribution of capital for women of color. She is the host of the Sisters with Ventures Podcast that aims to tell the stories of women in VC. Bell is also the deal flow lead for Pipeline Angels.She has over 20 years of demonstrated technology innovation focused on digital money movement solutions and is currently at PayPal Ventures where she leads the E...
2022-10-0422 min
Startup RenegadesThe Intersection of Profit and Purpose with Dominic Kalms, Founder of BGenerousDominic Kalms is CEO of a new venture backed Fintech company B Generous, which is revolutionizing how people donate to nonprofits through the advent of the first ever philanthropic credit product. B Generous is backed by some of the top VCs, Banks, and institutional investors in the US and was just accepted into the highly selective Blackbaud Social Good Startup Program. He has raised over $120M in venture and philanthropic capital during his career and has been featured in an array of media publications where he discusses philanthropy and impact. In this episode, you will hea...
2022-09-2725 min
Startup RenegadesTurning the Startup Spark Into Something Beautiful, Scalable, and Long Lasting with Samantha Alexander, Co-Founder of bitewellSamantha Citro Alexander is the Co-Founder of bitewell, a food health company on a mission to improve your health through food. She came onboard as co-founder after a LOT of conversations with the original founder and after asking herself, “Do I believe in the product that we’re building and the problem that we’re solving?”The answer was yes, and now bitewell is working to change the way we eat.Prior to co-founding bitewell, Samantha worked at The Estée Lauder Companies as the Chief of Staff to Jane Lauder and as the Director of Integr...
2022-09-2028 min
Startup RenegadesBootstrapping a Community-Driven Marketplace with Monica Fullerton, Founder of Spouse-lyMilitary life often requires wearing lots of hats, and that’s especially true for Monica Fullerton, founder of Spouse-ly. Named a Trailblazer in Tech by Military Spouse Magazine, Forbes Next 1000 List, and recently named on the MIGHTY 25 list as one of the most influential leaders supporting the military community, Fullerton is an ambitious entrepreneur, twin mom, and Air Force spouse. In an effort to provide highly-transient military families, as well as those that have previously served, a space to market their products and services regardless of their duty station, Monica came up with an idea to emphasize lea...
2022-09-1326 min
Curate ConversationsEp. 013 | Closing the Wealth Gap and Democratizing Wealth with Shauna Armitage, Co-founder of OdoCurate Conversations | Episode 013
Closing the wealth gap and democratizing wealth with Shauna Armitage, Co-founder of Odo
In this episode of the Curate Conversations Podcast, Pia talks with Shauna Armitage, the co-founder of Odo, a wealth growth platform bringing safe investing to the masses.
Odo is on a mission to make a huge dent in the wealth gap by helping the underinvested grow their wealth with loss-protected starter investment accounts. Shauna believes money shouldn’t be scary, but rather a fun experience that communities tackle together.
In the conversation, Shauna and Pia ta...
2022-09-1253 min
Startup RenegadesIs an Accelerator Right for Your Startup? with Lorrie King, Co-Founder of Caire BeautyCo-founders of Caire Beauty Celeste Lee and Lorrie King were both grade-school entrepreneurs. Both are graduates of The Wharton School. Both started in finance.Both knew they were onto something ‘important’ when their friends were constantly asking for skincare recommendations because their long-time moisturizers and regimens were not ‘doing’ it. After meeting with scientists to truly understand how and why skin aging changes after 40 and again at the onset of actual menopause, they realized there was an opportunity to really educate and empower modern women by empowering their skin with science-backed, clean formulated, hormone-responsive skincare solutions...
2022-09-0631 min
Startup RenegadesBecoming the CEO with Michelle Penczak, Founder of Squared AwayNamed Marine Corps Base Kaneohe Bay Military Spouse of the Year 2019 and MCAS Miramar Military Spouse of the Year 2022, Michelle Penczak is a virtual assistant by trade and a military spouse by love. Her husband Sean is a pilot in the Marine Corps, and through multiple relocations and deployments, Michelle built a vibrant, thriving independent virtual assistant business for herself. This grew into the business that is Squared Away today.In this episode, you will hear:How Michelle turned her thriving freelance business into a scalable startup companyWhy she never planned on being a C...
2022-08-3024 min
Startup RenegadesBuilding a Product for a Cultural Moment with Cara Oppenheimer and Cary Telander Fortin, Co-Founders of goodbuyCara Oppenheimer and Cary Telander Fortin are creative social entrepreneurs who founded goodbuy, a first-of-its-kind online shopping tool that connects consumers with small businesses that align with their values, and does so in a simple and streamlined way. These two powerhouse mamas bonded over new babies and breastfeeding. When Cara had a big idea about how and what she could do to give consumers easy opportunities to shop small instead of at mega retailers, she texted Cary in the early hours of the morning and goodbuy was born.In this episode, you will hear:H...
2022-08-2337 min
Startup RenegadesIt’s Time to Take Control with Lynn Power, Co-Founder of MASAMILynn Power spent much of her 30 year career running and transforming agency brands. She recently left the big agency world to launch MASAMI, a premium clean haircare brand which launched in February 2020.In this episode, Lynn shares the small steps she has taken to move her brand forward through the pandemic and beyond. She shares the importance of taking control by taking action each and every day.20% off with code RENEGADE at lovemasami.comIn this episode, you will hear:Why being a receptionist is a great way to start...
2022-08-1625 min
Startup RenegadesDefining the World of Tomorrow with Swarnali Mitra, Early-Stage Investor at AnthemisSwarnali Mitra is currently an early-stage investor at Anthemis Group where she invests in female founded and co-founded companies at the pre-seed/seed stages. Her background spans across engineering, product, public policy and capital markets and she is most interested in solving the hard problems of fintech. She talks about the importance of funding female founders (and how we can do it!) as well as the key things you should consider highlighting as a founder pitching for funding before building traction. (Spoiler: Swarnali LOVES founders who are able to articulate the potential for long-term sustainability.)I...
2022-08-0930 min
Startup RenegadesMarketing Funnel Mastery with Elaine Morrison, Founder of Elaine WellnessAfter developing Hashimoto’s and guttate psoriasis, Elaine Morrison went on a health journey to find the answers to put her autoimmune illnesses into remission. She radically changed her diet to reverse her symptoms of fatigue, weight gain, hair loss and dry skin. Supplementing with collagen was a game changer, and in 2015, she launched a collagen water with no previous experience in the beverage industry. She learned a lot from the collagen water and re-launched with a powder collagen under her own name a few years later. Elaine Wellness is now growing grassroots-style and Elaine is sharing exa...
2022-08-0228 min
Startup RenegadesManaging Startup PR on a Budget with Robin Doyle, Founder of BeautyologieRobin Doyle, the founder of Beautyologie—a fair trade and ethically-sourced online marketplace for conscious consumers who want beauty products that make a difference, not just on the surface of their skin, but in the world we live in— decided on a humanities major in college because she learned that it meant she wouldn’t have to take math classes. That journalism degree led her to work at a teen magazine, which gave her the opportunity to interview celebrities like Britney Spears. She moved into a position as a fashion editor.Today, Robin has 25+ years of experience in the...
2022-07-2627 min
Startup RenegadesCapital is a force that will change the world Olivia Hipkins Managing Partner of Gaia Global VenturesOlivia Hipkins is the Chief Investment Officer and Managing Partner of Gaia Global Ventures as well as the Founder of Green Atlas Consulting. Through this work, she works with investors and target investment companies across venture capital and private equity to integrate sustainability in capital allocation decisions, empowering investment professionals to see sustainability as an opportunity for positive impact and returns. Olivia’s big goals to change the world led her into finance, but she quickly learned that she was not meant to work within such a fixed structure. She launched her fund to focus on the “unsex...
2022-07-1935 min
Startup RenegadesThe Winning Micro-Influencer Strategy with Jess Hershfield, Founder of Just Enough WinesJess Hershfield is the founder and CEO of Just Enough Wines, a premium canned wine brand based out of San Francisco. They focus on high-quality wine, in the convenience of a can. After working at Google, Uber, and Lime, Jess had a fantastic resume but just wasn’t passionate about her work. She decided to leave to solve a problem that she cared about.Along the way she found an amazing co-founder and dealt with the challenges that came with breaking into an unfamiliar industry dominated by men.In just a few short years, Jess ha...
2022-07-1225 min
Startup RenegadesPivoting from Service to Product with Sheera Goren, Founder of ZygoSheera’s business idea is completely unique and it’s morphed and grown over the years. She shares the ups and downs, the testing and pivots, and everything in between that has gotten Zygo to the place it’s at today. Zygo is now the first ever tool that swimmers use to stream audio and live communication underwater. It’s not only used to listen to music, but also for swimming teachers to use it as walkie talkie for their students. The company has raised a total of $5 million to date and has sold over 15,000 units.In this epi...
2022-07-0529 min
Startup RenegadesBecoming an Ethical Entrepreneur with Jennifer Gligoric, Founder of EntrepodsJennifer Gligoric is the Founder of Entrepods, a cutting-edge show asking the top entrepreneurial experts "So now what?" when it comes to their business and life. She's also a certified business coach and fractional consultant specializing in business crisis intervention & remote workplaces. For the past decade, she's been helping companies build the solid foundations they need to repair, strengthen & abundantly grow their businesses by harnessing the power of technology in virtual workplaces using the principles of Ethical Entrepreneurship.In this episode, you will hear more about:The powerful moment in Jennifer’s life that mad...
2022-06-2829 min
Startup RenegadesGrassroots is the Real Path to Growth with Justin Clegg, Founder of AllSetJustin Clegg has been profiled by VentureBeat, Deseret News and Entrepreneur.com and is a frequent public speaker. Justin has studied, lived and operated in a variety of international locations including Singapore, China, Mexico City, Puerto Rico, Brazil, Mozambique and New Delhi and is fluent in Portuguese, Spanish, French and conversational Hindi—which has led to his global perspective.He co-founded three Silicon Valley startups and today we’ll talk about AllSet, a conversational texting platform for home service businesses that automates personalized SMS conversations to increase tips, reviews, referrals and more.In this episode, you...
2022-06-2125 min
Startup RenegadesYou Must Be Renegades Together with Henley Vazquez, Co-Founder of ForaHenley Vazquez is a self-proclaimed hotel junkie driven by match-making the perfect property to each traveler's unique style. Once upon a time, Henley founded and led Passported, a boutique travel agency with a focus on making family travel both accessible and enjoyable. But the pandemic changed everything. After rethinking how things needed to be done in the travel industry, she co-founded Fora, a new startup that empowers anyone to transform their passion for travel into meaningful revenue through flexible and fun work. Henley fulling admits that building a startup is a team sport and...
2022-06-1428 min
Startup RenegadesChanging the World Sucks with Ahmed Elsamadisi, founder of Narrator.aiAhmed Elsamadisi is the Founder and CTO at Narrator.ai, a data modeling platform that allows data teams to answer any and all data questions within minutes. He is a passionate and driven entrepreneur who began to obsess over how humans and robots make decisions…. Which led him to launch this amazing company which is solving big problems for businesses today.Before Narrator, Ahmed joined WeWork as the first hire on their data team. In just four years since the founding of Narrator, Ahmed graduated from startup accelerator Y Combinator and was named a member of the Fo...
2022-06-0729 min
Startup RenegadesThe Irrational Belief That Helps Visionaries Build Brands with Nathan Beckord, CEO of FounderSuiteIn this episode, FounderSuite CEO Nathan Beckord discusses how his inside knowledge of the fundraising process was eye-opening and led to a huge discovery—running a sloppy fundraising process could keep your startup from raising. That’s when he came up with the idea for FounderSuite—a venture-backed company that makes the leading “funding stack” (investor database, CRM, pitch deck hosting, and Investor Update tools) for startups raising capital. Since launching in 2016, users have raised over $3 Bln in seed and venture capital.Prior to starting Foundersuite, Nathan spent ten years working with over 150 startups as interim CFO, Business D...
2022-05-3130 min
Startup RenegadesHow Brand Advocacy Builds a Business with Courtney Boyd Meyers, Co-Founder of AKUACourtney Boyd Meyers is an entrepreneur, environmentalist, and writer. But, there came a point when she couldn't “sit back and watch the world burn”. Lucky for the world, she co-founded AKUA, a Brooklyn-based company creating plant-based foods from locally sourced and regeneratively ocean-farmed kelp—and home of “the world’s first Kelp Burger”.She began her career as a journalist at Forbes Magazine and The Next Web and has been recognized as one of Fast Company’s Most Creative People in Business. On Startup Renegades, she shares her amazing journey into this new food categoryCheck out this...
2022-05-2427 min
EntreprenistaDemocratizing Investing and Financial Wellness with Shauna Armitage of OdoShauna Armitage is the Co-founder of Odo, a fintech start-up that helps people safely grow their wealth. Shauna is a fractional marketing director who guides founders at all stages of growth in developing impactful marketing programs. Before co-founding Odo, Shauna served as the Director of Marketing for fitDEGREE and Director of Digital Media for The Modern Marketer by DPA. Shauna is also the creator and host of the Startup Renegades Podcast, a show where she interviews founders who have turned their ideas into thriving brands.Shauna joins us...
2022-05-2350 min
Startup RenegadesHow Customer Obsession Leads to Scalable Startups with Lauren Wang, the Founder of The Flex Co.Lauren Wang launched The Flex Co. in 2016 with the dream of transforming the lives of people with periods. Today, Flex is the top-selling sustainable period care brand in the country, sold in over 25,000 retail locations and online. Flex is the only company in the world to offer both disposable and reusable menstrual discs, in addition to menstrual cups—providing users with the most comfortable period week of their lives.Lauren joined the Startup Renegades podcast to share how listening to her gut—and knowing when to listen to other people—was crucial for scaling her brand.Chec...
2022-05-1727 min
Startup RenegadesKeeping It Real and the Power of Transparency with Brooke Harris, Founder of GoodmylkGoodmylk Co. founder Brooke Harris is on a mission to “keep it real” with organic, truly nutritional plant mylks made from the good stuff, and nothing else. No chemicals, no binders, no fillers and above all—no compromises. Goodmylk Co. plant mylks are available in over 100 California coffee shops and grocery stores, including Blue Bottle, Erewhon, and Gelsons. And due to popular demand, they’re now available to order directly at goodmylk.co.In this episode, Brooke discusses her passion for food and wellness and how it led to discovering a career fit for her. She shares how she...
2022-05-1025 min
Startup RenegadesYour Startup Power is in Your Passion with Felicia Curcuru, Founder of BintiFelicia Curcuru always knew she would be an entrepreneur. She was an Engagement Manager at McKinsey & Company. She was later the first employee, Head of User Experience and Director of Business Development at FundersClub, a leading online venture capital firm.But when she was first introduced to the world of child welfare when her sister adopted two children many years ago, she found the thing she knew she could build a strong business upon.Through her experiences as a Court Appointed Special Advocate (CASA) for foster youth in San Francisco, she saw a lot of...
2022-05-0327 min
Startup RenegadesThe Magic Combination of Resiliency and Ingenuity with Eliza Blank, Founder of The SillEliza Blank is the Founder & CEO at The Sill, a digitally native direct-to-consumer houseplant brand on a mission to modernize the garden center experience. The Sill has 9 retail stores in the United States and recently opened stores in Boston, Chicago, and Park Slope in Brooklyn.Prior to launching The Sill, Eliza served as a Brand Strategist at Wolff Olins, one of the leading brand agencies in the world, as well as a Brand Manager at Living Proof. In this episode, Eliza shares how she grew up surrounded by plants and how moving to the concrete j...
2022-04-2630 min
Startup RenegadesHow to Ideate, Innovate, and Scale with Sashee Chandran, CEO & Founder of Tea DropsSashee Chandran, founder and CEO of Tea Drops, worked as a Business Analyst for Fortune 100 brands such as eBay. She always loved to drink tea, but found that she just didn’t have the time to go through the whole process and created her own solution to this problem. Before long she had requests for her product and filed her own patent.Today, Tea Drops has been featured in Forbes, GMA, and Oprah Magazine leading Sashee to be placed on Inc.’s Female Founders 100 list. In this episode, Sashee discusses how she developed such an innov...
2022-04-1929 min
Startup RenegadesNavigating Your Path to Impactful Pitching with Stefanie Diaz, Host of She Conquers CapitalStefanie Diaz, the host of She Conquers Capital, is an elite capital raise strategist. Her experience working with companies such as Hustle Fund and Zane Ventures Fund led her to her passion of bridging the funding gap of underrepresented groups. Stefanie launched The Women Only Experience (WOE) to support female founders in their business. This led Stefanie to launching a coaching program centered around uplifting women; these combined actions led Stefanie to being named an “Atlanta Startup Wonder Woman”.In this episode, Stefanie discusses the importance of having a seat on both sides of the table. She talk...
2022-04-1232 min
Startup RenegadesDialing into your One Thing with Stacy Tuschl, Founder of the Foot Traffic FormulaStacy Tuschl is the founder of the Foot Traffic Formula. she started her own business in her parents’ backyard at the age of 18 and turned it into a multimillion dollar business. She is also the host of the Foot Traffic Formula podcast that has over 1 million downloads and is frequently in the top 30 marketing podcasts on iTunes.In this episode, Stacy discusses starting a business from the ground up and creating a successful scalable business. She tells the incredible story of starting up not one, but two businesses, and how that experience illuminated her love for...
2022-04-0529 min
Startup RenegadesHow to Become a Startup Power Player with Jaleh Bisharat, Co-Founder of NakedPoppyJaleh Bisharat, co-founder and CEO of NakedPoppy, has built some of Silicon Valley’s most vibrant brands from the ground up. After serving as VP Marketing at Amazon.com in the late 1990’s, she held board seats or c-suite marketing roles at OpenTable, Upwork, Eventbrite, Skillshare, and Wealthfront. Very few people out there can build a business like Jaleh.In this episode, Jaleh discusses what she learned as a child when her family lost everything and how it gave her the mindset she needed to succeed later in life. Jaleh shares how defining NakedPoppy’s moat and moving...
2022-03-2938 min
Got Clutter? Get Organized! with JanetDigital Toxic To Eliminate The Mental Clutter with Shauna ArmitageDo you feel like you spend too much time on social media? Are you afraid that if you put your device down you will miss our on important updates? Tune in as Shauna Armitage, Host of the Startup Renegades Podcast shares...
· Why is was important for her to do a digital detox
· Examples of how we can reduce the time we spend on devices and enjoy life
· The impact it is having on her family
· And More..
Shauna Armitage is a mother, military spouse, and creator of the signature system...
2022-03-2819 min
Startup RenegadesMaking Change in The Best Way Possible with Jesse Draper, Founding Partner at Halogen VenturesJesse Draper is a mother of 3 boys and founding partner of Halogen Ventures focused on early stage investing in consumer technology companies led by female and co-ed teams. Draper, the first solo female GP in Los Angeles is also a 4th generation venture capitalist. She is a fierce advocate for investing in women and the opportunity for using technology and innovation to solve some of the biggest issues facing women and families today. Jesse’s original career was actress—first on a Nickelodeon show before adding several other projects to her resume. After a bad casting experience, she d...
2022-03-2232 min
Startup RenegadesGrassroots Social Media Marketing that Scales with Jessica Hoskin, co-founder of HIKIJessica Hoskin is the co-founder of HIKI, a new line of everyday sweat products made for ANY body. Hiki is a brand with products created together to show that when people are seen, heard, and invited into the process the results are far better than “normal”.In this episode, Jessica shares her (several!) startup stories and explains how she got the opportunity to join an established brand as co-founder. Jessica goes into detail on those first challenges and tells us how she overcame them through creativity and a willingness to fail.In this episode, Jessica give...
2022-03-1532 min
Startup RenegadesStart with Community: Business Advice from Gina Bianchini, CEO and Co-Founder of Mighty Networks.Start with community. Such simple advice! But the road to build Mighty Networks wasn’t a simple one, as CEO and founder Gina Bianchini will tell you. Before Mighty Networks, Gina was the first entrepreneur-in-residence at Andreessen Horowitz. She was also the CEO and co-founder of Ning, a pioneering global platform for creating niche social networks she started with Marc Andreessen in 2004. Under her leadership, Ning grew to ~100 million active users across 300,000 social networks led by brands and creators across subcultures, professional networks, entertainment, politics, and education. The company was sold for $150M in 20...
2022-03-0827 min
Startup RenegadesThe Art of Pre-Selling with Shannon Lohr, Founder of Factory45Ever wonder how you’re going to create, launch, and scale your fashion brand? The incredible Shannon Lohr can show you the way.Shannon is the founder of Factory45, the online business school trusted by over 500 fashion entrepreneurs since 2014. Over the years she's worked with aspiring designers, all over the globe, to launch or grow their brands in a way that’s better for people and the planet. Shannon got her start in 2010 when she co-founded {r}evolution apparel, a sustainable clothing brand for female travelers and minimalists that was featured by The New York Times, The Wall...
2022-03-0128 min
Startup RenegadesHow a Canned Wine Brand Sells Through Story with Marian Leitner, Founder of Archer Roose WinesMarian Leitner is founder and CEO of Archer Roose Wines, one of the leading canned wine companies in the US. Marian is on a mission to democratize fine wine by making the wine industry more inclusive and leveraging format to fit the lifestyles of modern consumers.Marian's wines can be found in James Beard Award Winning restaurants, grocery stores, and on JetBlue flights. Marian has been named one of the top 10 entrepreneurs by Boston Harbor angels. And she recently welcomed Elizabeth Banks as creative director for the brand.Startup Renegades’ listeners can get 25% off yo...
2022-02-2230 min
Startup RenegadesThe $100 Startup Funnel that Generated Over $14,000 a Month in Revenue with Arjun Rai, Founder of Hello WoofyArjun Rai is a NYC-based entrepreneur who is on a mission to support small businesses with the power of visualized data science and artificial intelligence for digital marketing at HelloWoofy.com. A firm believer that every SMB should have an unfair advantage to compete against unlimited marketing budgets. He has raised from professional investors and personally invested nearly $500,000 in pre-seed VC funding as well as obtained corporate partners (including Fortune 500 companies, such as Microsoft and Google) resulting in over $135,000 in strategic resources.Arjun is a highly focused and mission-driven entrepreneur and he shared many insights on how...
2022-02-1533 min
Startup RenegadesThe Secret Strategy to Win at Social Media with Riana Lynn, Founder of Journey FoodsHave you ever met a founder or heard their story and thought, “Oh, damn, they are changing the world!” That’s how you’ll feel after listening to Riana Lynn, founder of Journey foods. This is a food tech company that supports cutting edge product management and data services for food businesses. She's a biologist turned serial entrepreneur and has developed high-growth, nationally recognized technology, and food businesses. Her accomplishments have been featured on CNBC, Forbes, USA Today, wired TechCrunch entrepreneur, magazine, food tank and more. In this episode, Riana talks about:How Journey Foods uses data to d...
2022-02-0826 min
Startup RenegadesTaking CPG from Shark Tank to Scale with Aimy Steadman, Founder at Beatbox BeveragesAimy Steadman is a Co-Founder and COO at Future/Proof, creators of BeatBox Beverages, the World's Tastiest Portable Party Punch™. Future/Proof was recently awarded one of Inc. Magazine’s Top 5000 Fast-Growing Privately Owned Companies in America.This powerhouse is also a founding Board Member and 2021 Board President of the emerging CPG group Naturally Austin. She brought an amazing personal story and a wealth of experience and knowledge of running and growing a brand to this Startup Renegades episode.Check out this episode to hear more about:What it’s like to build a CPG br...
2022-02-0133 min
Startup RenegadesRenegade Strategy for Building a $100 Million Brand with Sarah Dusek, Founder of Under CanvasSarah Duesk a female entrepreneur who in 2018 sold her glamping company, Under Canvas, a camping experience provider for over $100 million. Sarah's growth strategy is unlike any we’ve shared on Startup Renegades before, and her business acumen is on point.After learning that women entrepreneurs receive only 2% of all available funding each year in the US, Sarah became a partner at Enygma Ventures, a venture capital fund focused on investing in women led businesses in southern Africa. They have now invested 10s of millions of dollars in over 20 companies. Sarah believes passionately in empowering women to reach th...
2022-01-2528 min
Startup RenegadesExploding an E-Commerce Business through Brand Story with Meg Delagrange, Co-Founder of Urban SouthernMeg Delagrange is a creative entrepreneur who has built a thriving career as an artist and as a business owner. She's well known as the co-founder of Urban Southern, the hand-crafted leather handbag company with Amish roots. Meg’s work has been published and featured on Fox Business, WordPress TV, the Magnolia journal, USA Today, Women Magazine and Getty Images.In this episode, Meg discusses how her background shaped who she is today and shares not just her wins, but her “fails” along the way.Check out this episode to hear more about:Why every...
2022-01-1836 min
Startup RenegadesCustomer Success as a Brand’s #1 Growth Strategy with Allegra Brantly, Founder of Factora WealthAllegra Brantly is on a mission to lead 1 million women to 1 million in net worth as the founder and CEO of Factora, an online course and community that educates and empowers women to build real wealth together. She's a serial entrepreneur, and her story is going to inspire you. In this episode, Allegra walks us through her entire journey from the very beginnings of her career, to how she made some small transitions and realized that making a lot of money didn't mean that she had a lot of money. And what she's learned, she's been able t...
2022-01-1140 min
Startup RenegadesFailure Is Not an Option with Zack Lister, Founder of Bodega BrandsZack Lister is one of the co-founders of Bodega brands, a serial entrepreneur in his own right with over 13 years of operational experience across various industries, including beverage technology and entertainment. In 2014, Zack founded Well Juicery, which is now Canada's largest and most widely distributed cold pressed juice brand, with distribution in over 1500 stores across Canada and the US. He has also co-founded axiom technologies, which is a cannabis bioscience company focused on the development of fast acting cannabis consumption methods for food and beverage products. In this episode of Startup Renegades, Zack talks about la...
2022-01-0428 min
Startup RenegadesWhat We Learned about the Future of Marketing from 2021 with Shauna ArmitageWow, the end of the year already?! What a year it’s been! Shauna’s here to reflect on the past season (and the past 47 incredible episodes) and give you her biggest takeaways from the season and from the stories of a plethora of amazing guests. Most importantly, Shauna’s giving you some actionable advice—based on our guests biggest wins—to help move you and your business in the new year.Check out this episode to hear more about:Shauna’s favorite moments of the seasonHow business were able to thrive through the pandemicShauna’s four biggest t...
2021-12-2828 min
Startup RenegadesInvesting in Women and Closing the Gender Pay Gap with Elizabeth Galbut, Co-Founder of SoGal VenturesElizabeth Galbut is a venture capitalist, designer, professor, and philanthropist. She is Managing Partner of SoGal Ventures, the first female-led millennial venture capital firm, which invests in diverse founding teams in the US and Asia. With over 90 investments to date, she is actively seeking to back exceptional startups revolutionizing how the next generations live, work, and stay healthy. Elizabeth has been recognized as Entrepreneur Magazine’s 100 Most Powerful Women, Forbes 30 Under 30, JPMorgan’s Diversity Champion, and NYC’s 33 Under 33 top innovators.This is a very special episode with a slightly different format than usual! Shauna and Elizabeth take a...
2021-10-0546 min
Grow A Small Business PodcastStarted her own marketing consultancy in 2017 after getting fired from a marketing agency as a Director of Digital Content. From no clients and no profits to a six-figure business with 5 team members. (Shauna Armitage)In this episode, I interview Shauna Armitage, the Chief Marketing Strategist at Shauna Armitage-Moxie, LLC, a marketing and advertising company based in Denver, Colorado, USA, guiding early-stage startups in building a marketing strategy that gets results. They teach founders how to own their brand, reach their audience and scale their startups through a holistic growth strategy. Shauna was a freelance writer and director of digital content for a digital marketing agency. Unfortunately, she was fired for acting as an advocate for clients and staff. After several months of no work, she decided to start her own marketing...
2021-08-2237 min
Digital Marketing FastlaneTop 2021 Marketing Strategy | ft. Shauna ArmitageMarketing is a fast-changing industry; what worked a few years back doesn’t work anymore. So it’s essential to pay attention to the new strategies that are currently showing results.
Today my guest is Shauna Armitage, the host of the Startup Renegades podcast and a fractional marketing director for early-stage startups. In this new episode, we discuss new tactics and trends, the common mistakes founders make, the best platforms to advertise on depending on which stage you’re at, and much more.
Listen now to stay ahead of your competitors!
🔎 LE...
2021-07-3026 min
Startup RenegadesLaunching Before You’re Ready with Davina Kaonohi, founder of Element ApothecDavina Kaonohi is the CEO and co-founder, Element Apothec, a company focused on making better CBD products from time-tested artisinal formulations that have found new life as they partner with integrative practitioners to infuse new products with high-quality organic CBD and bring them to the masses. As a strategic leader and brand creator, Davina is passionate about challenging the norm and making a difference with every company she has worked with. With Element Apothec, Davina brings to the table vast experience in team building, business strategy and operational management and a mission to create good in the world.
2021-07-2730 min
Startup RenegadesUsing Corporate Sponsorship for Social Good with Courtney Brockmeyer, founder of Sydney PaigeCourtney Brockmeyer is the founder & CEO of Sydney Paige Inc. and its 501(c)(3) non-profit arm, the Sydney Paige Foundation. She founded the company in 2013 as a buy one, give one benefit corporation that sells backpacks and school supplies where for every product sold, a matching product is donated to a child in need. In addition to traditional consumer sales, the company focuses on building partnerships with businesses in order to donate in higher volumes while engaging employees in community giving. Courtney dives into great actionable advice on:How motherhood can change your entrepreneurial perspective and t...
2021-07-2038 min
Startup RenegadesFrom Etsy to E-Commerce with Ashley Rouse, founder of Trade Street Jam Co.Trade Street Jam Co. is a minority and woman-certified small-batch jam company founded by Ashley Rouse. Ashley, who's been a chef for almost 15 years, created the name for the company in 2008 while living in an apartment on Trade Street in North Carolina. Now, some 10 years later, Ashley and her Brooklyn-based company create fruit-forward and clean tasting vegan jams that are low in sugar and high in flavor. In this episode, Ashley gets real about: Knowing when to take the leap from side hustle to full time gig with your startupThe importance of face-to-face interactions with your cu...
2021-07-1239 min
Startup RenegadesBootstrapping Budget, Big Impact with Heide Iravani, Co-Founder of PiccolinaHeide Iravani is the co-founder of Piccolina, a mission-driven kids lifestyle brand dedicated to empowering today’s young children to become tomorrow’s change-makers and problem solvers! From their non-traditionally themed apparel for girls to their Trailblazer series highlighting prolific women in history, every product from Piccolina is designed to inspire. And not just the brand, but the story behind the brand is going to inspire you as well.In this episode, Heide gives listeners great tips and trick for:Setting a test budget for new paid media strategies Capitalizing off of organic growth the company has g...
2021-07-0632 min
Bossy, Brilliant, & BadassHow to Nurture and Retain Your Customers (with Shauna Armitage)All to often we spend time focused on generating leads and finding new customers rather than nurturing your leads and retaining your customers. This week we focus on these critical pieces of your business growth strategy with our guest Shauna Armitage. Shauna is a Fractional Marketing Director and the host of the Startup Renegades podcast, a raw conversation with founders about their business journeys and the growth strategies they’ve used to successfully scale their brands. Shauna has helped her clients achieve results such as a 400% increase in website conversions and a 220% growth in sales.Find...
2021-06-2943 min
Startup RenegadesScaling a Sweet Startup Phenomenon: Ali Borowick Zmishlany and Lauren Borowick, co-founders of Fatty SundaysLauren Borowick and Ali Borowick Zmishlany are the co-founders of Fatty Sundays and what a journey they have been on together. Their mom, Karen, was the queen of making drool-worthy treats and putting together the ultimate gift packages for any occasion, big or small. So in 2010, Ali and Lauren had this "aha" moment when they decided that they were going to go into business sharing this favorite sweet and salty treat of theirs with the world. They gave their mom's famous recipe a refresh, created a line of gourmet pretzels in never-been-done-before flavors. And they are a m...
2021-06-2939 min
Startup RenegadesStarting Up with Market Validation with Priyanka Raha, founder of PopSmartKidsPriyanka is a strategist, technologist, entrepreneur, speaker, blogger, and mom to 2 boys. She is passionate about raising tech-ready citizens and creating opportunities with technology. Priyanka founded PopSmartKids with a bold mission of reimagining screentime to inspire the budding creators, writers, and thinkers of tomorrow. Her company has launched PopSmartWrite, a story-writing app that empowers parents and educators to mentor the next generation of authors. In this episode, you’ll hear Priyanka discuss:The importance of seeking advice as a first-time startup founder from others who have been through the process beforeSeeking market validation by real...
2021-06-2230 min
Startup RenegadesThe Key to Crowdfunding According to Alex West Steinman, founder of The CovenAlex West Steinman is co-founder and CEO of The Coven, a community and workspace for women and non-binary people. A 2019 Bush Fellow and one of Inc. Magazine's 100 Female Founders, she paves the way for more inclusive workplaces. In addition to her passion for the economic empowerment and advancement of women, she raises tiny humans alongside her husband and enjoys sharing insights with budding entrepreneurs and leaders. Alex shared her amazing story of how she and her co-founders were inspired by pain points they were experiencing in their own lives and launched The Coven. They quickly realized that t...
2021-06-1535 min
Startup RenegadesFinding a Co-Founder 101 with Amanda Wojtas and Sarah Zurell, co-founders of Eternal FleurAmanda Wojtas founded the Eternal Fleur in December 2017 in the heart of New York City. With a love for flowers and a passion for making others happy, Amanda realized she could create something out of both since they go hand-in-hand; flowers make people happy. Recognizing that the fresh floral industry was highly saturated, Amanda shifted her focus towards long-lasting arrangements.Sarah joined forces with Amanda in January 2021 as Eternal Fleur’s Co-Founder and Chief Revenue Officer eager to open new verticals, elevate, and operationalize the company as a whole. With a passion for environmental preservation and helping oth...
2021-06-0837 min
She's INVINCIBLEShauna Armitage -Startup Business MindsetHere are the things to expect in the episode:The significance of being willing to do what it takes. Campaign planning versus content planning. It’s all about purpose!What does Shauna’s “Startup Business Mindset” look like?There’s nothing wrong with scaling your business slowly? Look at the small wins!Shauna’s story of being fired (by a friend!) from her dream job.And much more! About Shauna Armitage:After obtaining two Bachelor’s degrees in four years, Shauna Armitage struggled to find work in the ailing economy of 2011 and turned to freelance writ...
2021-06-0747 min
Startup RenegadesPivoting into a 7-Figure Business with Marissa Goldstein, founder of Rafi NovaAs a serial entrepreneur, making a difference drives Marissa Goldstein. Rafi Nova is named for her four children Raya, Efi, Noa, and Eyva, and co-founded with her husband, Adam. Its mission is to encourage families to adventure near and far by outfitting them with fair-trade products and accessories. The company launched in early 2020 with backpacks designed to make family travel as easy as possible.Global travel bans forced the company to pivot within weeks from travel accessories to face masks to slow the spread of COVID-19, which helped scale Rafi Nova into a 7-figure business....
2021-06-0137 min
Startup RenegadesImpacting, Improving, and Investing: How to Navigate the Healthcare Industry with a Business Mindset with Tanvi Abbhi and Nora Zetsche, founders of Veta HealthTanvi V. Abbhi and Dr. Nora Zetsche are the co-founders of Veta Health, a digital health solution that optimizes health outcomes through evidence-based medicine and protocol-based care pathways.Veta Health was founded out of a shared aim to deliver greater transparency in healthcare. The platform equips patients on their healthcare journeys beyond the four walls of traditional healthcare facilities, giving them the information they need while simultaneously enabling clinicians to deliver more timely and effective care. Both women were selected to Business Insider’s 2018 30 Under 40 in health tech list.In this ep...
2021-05-2526 min
The Merilyn Show208. There’s no one-size-fits-all in marketing - with Shauna ArmitageShauna Armitage grew up wanting to be a teacher and had a secret passion for writing. It didn’t take long for her to discover that her abilities as a writer were highly valued by marketers and Shauna eventually took a position as Director of Digital Content for an agency before wanting to create a more effective marketing solution for start-ups and stepping into the fractional marketing director role. Through her intensive approach, Shauna has helped her clients achieve amazing results in website conversions and sales growth. Shauna now has a certificate in Women’s Entrepreneurship from Corn...
2021-05-1934 min
The Brand Theory PodcastMarketing for Early-Stage Startups with Shauna ArmitageJoin me as I sit down for a super informative episode with Shauna Armitage, a marketing director for early-stage startups, the host of the start up renegades podcast, mama of 4, and fellow coca-cola obsessed entrepreneur. After spending time in the corporate/agency world, Shauna knew she wanted to create a more effective marketing solution for startups than the agency model. Through her intensive and more customized approach, Shauna as helped her clients achieve results such as a 400% increase in website conversions and a 220% growth in sales. Connect with Shauna!www.startuprenegades.comww...
2021-05-1840 min
Startup RenegadesRevolutionizing an Old-School Industry via Instagram: Ashmit Patel, founder of Ahista TeaAshmit Patel is the founder of Ahista Tea—a luxury tea brand that specializes in single-batch teas, culturally-inspired blends, and contemporary ceramics. Ahista Tea compiles a collection of bespoke blends and experimental teas each year from India and regions that are historically influenced by Indian culture. In this episode, Ashmit discusses:How your business model can have a higher purpose and create social change in your industryTaking investments and how a slower approach to growth can help you stay focused on what the brand truly needs to scaleThe benefits of Instagram and the difference between using the...
2021-05-1834 min
Startup RenegadesWhat You Should Know About Crowdfunding Your Startup with Sarah Sommers, co-founder of IFundWomenSarah Sommers is currently on a mission to close the funding gap for women entrepreneurs as the Co-Founder & VP of Brand Strategy and Partnerships at IFundWomen—the go-to funding marketplace for women-owned businesses and the people who want to fund them. She has spent the last decade developing & executing high-impact solutions for women-led brands through strategic partnerships, integrated marketing campaigns, and original video. In this episode, Sarah talks in-depth about:Being specific with your “why” when crowdfunding and tailoring your message for each individual you reach out toGaining as much data as possible in the early stages...
2021-05-1138 min
Startup RenegadesStepping Out of Your Comfort Zone To Scale Your Startup: Angela Sutherland, founder of YumiAngela Sutherland is the Co-Founder & CEO of Yumi, the company redefining the future of baby food with freshly made, nutritional and science-backed delivered meals. It is now the fastest-growing DTC kids food brand in the country. When pregnant with her first child, Angela learned that scientists widely consider nutrition in the first 1,000 days to be the most important factor in development. However, as a working mom, she struggled to find options at the grocery store that she felt good about. It became the story Angela and co-founder Evelyn couldn’t stop thinking about. It was clea...
2021-05-0430 min
Startup RenegadesUnderstanding Customer Lifetime Value for Startup Growth: Sophia Yen, founder of Pandia HealthSofia Yen, MD. is the CEO and co-founder of Pandia Health. It is the only doctor-led and founded, women-led and founded birth control delivery company. She graduated from MIT, UCSF Medical School, and UC Berkeley’s MPH program and has 20+ years of experience in medicine. She is a Clinical Associate Professor at Stanford Medical School and a mother of 2 daughters.In this episode, Sophia discusses the strict regulations of the medical space and how she has to navigate them from a business perspective. She also talks about how to balance your customer acquisition cost (CAC) with your cu...
2021-04-2733 min
Startup RenegadesThe Power is in the Purpose with Kelly Lyndgaard, Founder of UnshatteredKelly Lyndgaard is the Founder and CEO of Unshattered—a 501c3 social enterprise whose mission is to end the addiction relapse cycle by employing women in recovery to help them build a path toward economic independence and sustained sobriety. The success of Unshattered has been lauded as far as the White House who recognized Unshattered for their creative and effective work in fighting the opioid crisis.In this episode, Kelly talks about how Unshattered started as a fundraiser that grew to become not only a successful business but an inspiring company that helps women recovering from addiction. Sh...
2021-04-2027 min
Startup RenegadesHow to Gain Traction Before Launching Your Startup with Yaa Birago, founder of FemmeBnBYaa Birago is a tech entrepreneur, Co-founder and CEO of FemmeBnB Inc., the first social networking vacation and short-term rental platform that allows women to rent their spaces to other women in hopes of maximizing safety, peace of mind, and comfort. Yaa started the company to provide safe space and peace of mind for women travelers after she had a terrifying experience as a solo traveler in Rome. In this episode, Yaa discusses the importance of market validation to help find what your customers really need so you can provide better solutions to them. She also talks a...
2021-04-1331 min
Startup RenegadesGrowing a Successful SaaS with the Get Shit Done Mindset: Nick Dennis, Founder of fitDEGREEWant to know what “the thing” is that’s helped so many startup companies take off? Or how to know when it’s time to take your company in a new direction? In this episode, Nick Dennis, the Founder and CEO of fitDEGREE and self-proclaimed “accidental entrepreneur,” sits down with Shauna to discuss the challenges of being a CEO of a 2 person team, his “aha” moment, and how advertising helped with fitDEGREE’s scalability. Nick talks about what it was like to do the work of what would normally be done by a team in a larger business all...
2021-04-0643 min
Startup RenegadesThe Limitless Power of Women: Creating a Successful Subscription Box with Rashelle Whiteharris, founder of Women’s Collective BoxWhen Women's Collective Box founder Rashelle Whiteharris became a mother to her first child Charlie, she decided that it was time to become her own boss. She saw first-hand how women, their ideas, and their products flourished within communities that valued their voices and empowered them to succeed. This experience inspired her to find new ways to harness the limitless power of women supporting each other's dreams. The Women's Collective Box delivers a collection of items from exclusively women-run companies that represent the thoughtfulness, resolve, and artistry that set women apart. Each box brings the treasure hunt of...
2021-03-3032 min
The Powerful Female Leaders PodcastThe Power of Marketing with Shauna ArmitageShauna Armitage is a fractional marketing director for early-stage startups, guiding founders at all stages of growth in developing an impactful marketing program. Bridging the gap between consultant and agency, Shauna takes a hands-on approach in each and every business. In this episode, we discussed the biggest misconceptions founders have about marketing (hint: social media doesn’t equate to profits!), the importance of treating your business like a business, as well as setting strong boundaries for a balanced life. Follow Shauna at @shauna.armitageSupport the show****Spread the love and share this episode wi...
2021-03-2518 min
The Jason Cavness ExperienceShauna Armitage - Fractional Marketing Director for Startups and Small BizOn this episode of The Jason Cavness Experience I talk to Shauna Armitage – Fractional Marketing Director for Startups and Small Biz CavnessHR Crowdfunding Campaign We are doing a rewards based crowdfunding campaign for CavnessHR starting March 2. We're doing this crowdfunding campaign to continue the build out of CavnessHR. Our rewards will include CavnessHR t-shirts, social media outreach for you and your company, ebooks, webinars and more. You can go to the CavnessHR Indiegogo link at https://cavnesshr.co/crowdfunding CavnessHR Social Media cav...
2021-03-2459 min
Startup RenegadesNetworking and Growth for the Busy Momprepreneur: Erin Erenberg, founder of Totum WomenErin Erenberg, the now mother of three, followed her desire for work-life balance when she founded Totum, a community-powered platform to help women feel supported in motherhood. Totum, which originally launched as a mother’s support cookie has grown and evolved into the space of workplace support and the advancement of working mothers.Totum provides products like a mother's support lactation cookie featured in Goop, an Insider Guide to postpartum wellness, a nursing-accessible, cause-supporting tee that became an instant favorite of women like Kate Hudson and Meena Harris, and community events like the monthly “Totum Talks” series that b...
2021-03-2334 min
Startup RenegadesPerfecting the Art of Word-of-Mouth Marketing: Rana Lustyan, founder of EdoughbleBeginning in 2008, Rana Lustyan started perfecting recipes, finding the best suppliers, refining manufacturing, and building a product and brand she is truly passionate about. Seven months pregnant with her daughter Riley, Rana launched Edoughble in November 2013, quickly securing a cult following amongst dessert enthusiasts. In this episode, Rana discusses the power of word-of-mouth advertising and the best way to invoke emotions in the consumer to create a connection with your brand. She also discusses the struggles of entering the CPG business and how eCommerce helped her company thrive, especially amid the pandemic. Tune in to he...
2021-03-1635 min
Small Business Sisterhood Podcast: Online Business, Blogging, Creative Entrepreneurs, Business Community#34 - Shauna Armitage - marketing campaigns vs content marketing vs marketing funnelsShauna Armitage is a fractional marketing director for early-stage startups, guiding founders at all stages of growth in developing an impactful marketing program. Bridging the gap between consultant and agency, Shauna takes a hands-on approach in each and every business. Through her intensive client work, Shauna has helped her clients achieve results such as a 400% increase in website conversions and a 220% growth in sales leading to profitability and scalability. She is a Hubspot Certified professional with a certificate in Women’s Entrepreneurship from Cornell University.
In this episode, Shauna shares just what exactly a Fractional Marketing Director does and how sh...
2021-03-1428 min
Startup RenegadesMaking Your Personal Brand Profitable: Dini Klein, founder of Prep + RallyDini Klein is a food host, recipe developer, former private chef, mom of three, and founder of Prep and Rally.In this episode, Dini discusses the importance of authenticity when scaling your business through Instagram and how the platform is a great tool to gain feedback from your followers. She also talks with Shauna about the difference between pivoting your business versus expanding it and knowing which is more beneficial to you. Join Shauna, Dini, (and Solomon!) as Dini shares how she was able to take her personal brand and market it into the highly s...
2021-03-0940 min
Startup RenegadesDouble Down on What Matters Most with Annie Ruggles, founder of The Non-Sleazy Sales AcademyWe are joined by the sophisticatedly sassy Annie P. Ruggles, founder of The Non-Sleazy Sales Academy, who has helped hundreds of people and their endeavors through deep connections, lasting impressions, and friendlier transactions. For almost a decade, Annie has harnessed her Hulk-like disdain for hard-sales, tacky self-promotion, and overly competitive sleazeballs as inspiration to help people find better ways to grow their small businesses. As the founder of The Non-Sleazy Sales Academy, she's guided hundreds of people toward making deeper connections, lasting impressions, and friendlier, more lucrative transactions and conversations.In this episode, Annie and S...
2021-03-0237 min
Startup RenegadesThe “Yes” Mentality for Scaling Your Startup with Ehime Eigbe, founder of SweetkiwiEhime is the Founder of Sweetkiwi, a frozen dessert company. As an immigrant, she had a lot of unhealthy eating habits, then a health scare led her to a greater understanding of the power of food. She changed her eating habits and delved into learning more about different ingredients that support our bodies’ healthy development. Sweetkiwi was born from this labor of love. She has led partnerships with many exciting brands such as Moet & Chandon, Pepsi, Guinness, and Baileys, to mention a few. In 2018, Ehime moved to the DC area and was accepted into the Union Kitchen foo...
2021-03-0232 min
Startup RenegadesCashing In on Lucky Public Relations Opportunities with Laura Wood, founder of LottoLoveLaura Wood is an activist and founder of LottoLove, the first-ever scratch-off card with a social mission. LottoLove brings charitable giving to everyday gifting. It has been featured on the Today Show and Ellen Degeneres and included in national publications such as Woman’s Day, Real Simple, and RedBook. Through her work with LottoLove, she is making a positive impact on people’s lives by providing a better way to gift that empowers people in need and inspires communities to do good in a fun and exciting way. In Laura’s episode, we heard about how doin...
2021-03-0139 min
Startup RenegadesThe Multi-Million Dollar Startup Mindset: Jessica Rhodes founder of Interview ConnectionsJessica Rhodes is the leading expert on how to leverage podcast guesting for increased brand awareness, more leads, and higher profits. She created the podcast booking industry in 2013 when she founded Interview Connections, the first and leading agency of its kind.Along with her business partner, Margy Feldhuhn, Jessica has quickly scaled Interview Connections to over $2M in annual revenue, and their team of in house Booking Agents are the podcast powerhouses behind many successful entrepreneurs and businesses including Ali Brown, Perry Marshall, Aweber, USA Financial and more.In this episode, you’ll learn about ho...
2021-03-0140 min
Startup RenegadesThe Power of Partnership and Vulnerability in Business: Carina Glover founder of HerHeadquartersCarina Glover is the founder of HerHeadquarters, an app connecting women entrepreneurs to powerful brand partnerships with women-owned businesses. The app makes it easy for women entrepreneurs to discover and secure mutually beneficial partnerships for their business by introducing them to various projects, events, and campaigns to collaborate on.In this episode, you will hear about Carina’s early experiences in entrepreneurship and the hard lessons she learned about partnership in business that inspired her to bring HerHeadquarters into existence. The story of how she used the power of partnerships with other women to grow her brand wi...
2021-02-2644 min
The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)Building a Strong Social Media Network with Shauna ArmitageToday I'm talking with Shauna Armitage of Making Moxie, who is here to give you excellent tips on how to review your goals and really look at how your business and social media platforms are performing. After you listen to our conversation, I'd love for you to let me know how things are going since Quarter 1 is ending and Q2 is just around the corner! In this podcast episode, we share: What it's like to transition from an agency to owning your own business Shauna's process for building her social media community How Shauna a...
2019-03-2826 min
Roman Prokopchuk's Digital Savage ExperienceEp #63 Interview With Shauna Armitage Marketing Consultant For Early Stage Startups - Roman Prokopchuk Digital Savage Experience PodcastOn Ep #63 of Roman Prokopchuk's Digital Savage Experience we have Shauna Armitage. Shauna Armitage is a growth consultant working closely with brand leaders to on marketing strategy while guiding them on execution and accountability. She acts as a marketing director for early-stage startups looking to make the largest impact possible with big ideas and small budgets. As a vocal advocate for women in business, Shauna is on a mission to redefine what it looks like to be a working woman and to support other women in doing the same. She works on all this when she's not roadtripping with he...
2019-03-2114 min
That's What She Did PodcastMaking Moxie with Shauna ArmitageBusiness diva, Shauna Armitage, is on the podcast today talking about women, business and success. We chat about: How getting fired from a job can be just the thing you need to move forward. Why women should redefine their roles as working women and moms for themselves. Why building a community is a crazy important step in business success. How to develop your grit muscle. Woman of Impact: Queen Elizabeth of England. Shauna is a huge history buff and is sharing a few little-known facts. Continue Your Learning: Follow Shauna on Instagr...
2018-11-1929 min