Shows
Talking with the Experts: Business Insights#664 From Author to Authority: How to Turn Your Book Into a Business ToolWhat if your book could keep selling your services—long after it’s published?In this episode of Talking with the Experts, award-winning author and publisher Shauna VanderHoek reveals how to turn your book into a business-growth blueprint. She shares how entrepreneurs can transform a simple idea into a powerful visibility tool that attracts clients, builds authority, and drives consistent revenue.Shauna breaks down her Write-A-Book FastStart Method, explaining how to structure a book as a client journey—a “silent salesperson” that nurtures relationships and converts readers into loyal customers. You’ll also hear...
2025-12-1921 min
The Unforget Yourself ShowWrite the Book That Opens Doors: Turning What You Know Into a Business-Building Asset with Shauna VanderHoekShauna VanderHoek, founder of Ask Shauna, who helps entrepreneurs, small business owners, and coaches turn their expertise into powerful nonfiction books that open doors to more visibility, speaking opportunities, and clients.Through her signature FastStart Method, along with editing, publishing, and launch support, Shauna guides mission-driven business owners from fuzzy book ideas to polished assets that grow their authority and their business.Now, Shauna’s own journey of leaving her role as a software project manager while navigating health challenges demonstrates what’s possible when you choose courage, clarity, and creativity all at once.An...
2025-12-1133 min