Shows
Are We On The Air?©But Wait, there's more! with Joey MazzantSpecial Edition Alert! Buckle up for a wild ride on this episode of "Are We On The Air?©" as Shawn sits down with the one and only Joey Mazzant—social media wizard, Orlando tourism guru, and all-around powerhouse of personality! From skyrocketing his career through smart, savvy social media moves to becoming the go-to guy for everything travel and theme parks in Orlando, Joey brings stories, laughs, and insider secrets you won’t hear anywhere else. Ever wondered how to beat the lines at Disney or what are the hidden gems in Americas top tourist destin...2025-07-1736 min
Are We On The Air?©Part II of A closer look at QVC with two of it's foundersIn this can't-miss Part 2 of our deep dive into QVC history and its future, we’re back with Marv Segel—son of QVC founder Joseph Segel—and the legendary original host Paul Kelley. We kick things off with a nostalgic (and slightly spicy) look at the early QVC days—before guests, before glitz. Was it better back then? Paul shares behind-the-scenes stories from his wild ride on the “50 in 50” tours, traveling coast to coast in the name of live TV. We also dish on some of QVC’s most iconic hosts (yes, those names come up), then fast...2025-06-1130 min
Are We On The Air?©A closer look at QVC with two of it's foundersIn this episode, the drama behind the glittering screens of QVC takes center stage. Your host, the always insightful Shawn Wilsie, is joined by two heavyweights from the world of televised retail: Marvin Segel, son of QVC's legendary founder, and Paul Kelley, one of the network’s original on-air personalities. Together, these industry insiders rewind the tape to QVC’s golden days—sharing untold stories, behind-the-scenes moments, and what made the network a retail powerhouse. Then, they fast forward to today’s rocky terrain, dissecting what’s gone wrong and where the future might lead.2025-05-2837 min
Are We On The Air?©Why is Minnesota such a great home for talent?From QVC icons to comedy greats, a surprising number of stars in the TV shopping world—and beyond—have roots in the Land of 10,000 Lakes. In this episode, host Shawn Wilsie dives into the mystery: What is it about Minnesota that produces so much on-air talent? Joining him is Tom Oszman, media historian and founder of TC Media Now, the go-to archive for decades of Twin Cities television. Tom shares fascinating stories and rare insights into the rise of Minnesota-born personalities—from the polished presence of Nancy Nelson to the unforgettable Louie Anderson. Whether you're a fan...2025-05-1238 min
Are We On The Air?©It's over for ShopHQ and Steve Sedahl from "Let's Bowl"Buckle up for Part Two of our conversation with the always entertaining Steve Sedahl! This episode dives into the wild world of two lesser-known TV shopping networks Steve worked at — stories you definitely haven’t heard before. Then, we get into what everyone’s been waiting for: how Steve landed a role on Comedy Central’s cult classic Let’s Bowl, and what it was really like behind the scenes. But before the laughs, we touch on a somber note — the recent and unfortunate closure of Minnesota’s own ShopHQ (formerly Evine, Evine Live, ShopNBC and ValueVIsion), and what it means for t...2025-04-2839 min
Financial PizzaSteve Sedahl talks with Financial Advisors and breaks down the week that wasThis week Steve Sedahl has a breakdown of the week in the market. Pete D’Arruda and crew are taking about keeping your money safe as you head into retirement. Taytana Bunich explains the sequence of returns risk. Ben Fuchs says boomers are bowing out of the job market. Joe Murphy digs into tariffs and what they can mean to those in retirement. Visit Financial Pizza to learn more. Check out Broadcasting Experts and learn how you can have your own podcast. Check out here Are We On The Air with Shawn Wilsie and on YouT...2025-04-2525 min
Are We On The Air?©Steve Sedahl from CVN, ShopNBC and "Let's Bowl" fameEveryone knows QVC and HSN, but back in the late 1980s, the dominant name in the world of TV shopping was the Cable Value Network—better known as CVN. On this episode, we rewind to 1986 and sit down with original CVN host Steve Sedahl. Best known to some as “Chopper” from the cult comedy series Let’s Bowl, Steve has enjoyed a long, dynamic career across multiple TV shopping networks. Today, he shares stories from the earliest days of the industry—what it was like behind the cameras, the wild west days of live selling, and how it all lai...2025-04-1430 min
Are We On The Air?©QVC/HSN layoffs announcedBreaking News: QVC/HSN has just announced that 900 employees are being let go as part of a major downsizing. So, how is ShopHQ still thriving and staying ahead in the game? Plus, we’re honoring the legacy of an infomercial icon, who we recently lost. 2025-03-3120 minAre We On The Air?©QVC/HSN yearly results and more conversation with Bob CircostaThe latest annual results for QVC/HSN are in, and let's just say they're not looking pretty—that's the shocking first chapter of today's podcast. But don't worry, we’ve got something special in store after that! The legendary Bob Circosta returns to the show for an unforgettable walk down memory lane, reflecting on the golden days of HSN—the Home Shopping Network. Tune in for an emotional and nostalgic ride as we celebrate the moments that made HSN a household name!2025-03-1824 min
Are We On The Air?©Looking back at HSN with Bob CircostaGet ready for a blast from the past as we welcome Bob Circosta, the original HSN host (Home Shopping Club), to the podcast! With the iconic home of HSN in Tampa/St. Petersburg closing its doors and relocating to West Chester, PA, Bob takes us on a fun, behind-the-scenes journey. He'll share the fascinating origins of the network, the moment they realized they needed a bigger space, how the first hosts were chosen, and what makes legendary talents like Bobbi Ray Carter stand out. Tune in for stories, laughs, and all the juicy details you won’t want to mi...2025-03-0330 min
Are We On The Air?©Rising star Aaron Kessler joins the podcastIn part two of our exclusive interview with Aaron Kessler—dubbed "the future of the TV shopping industry"—he opens up to Shawn about his childhood and the experiences that shaped him into the dynamic force he is today, so watch out QVC and HSN. But that's not all! Food lovers in Minneapolis and St. Paul, you’ll definitely want to tune in—Aaron's sharing some insider secrets that will have you hungry for more!2025-02-1715 min
Are We On The Air?©HSN operations moving and Aaron Kessler from ShopHQ joins the showQurate Retail Group, the powerhouse behind both QVC and HSN, has made a bold move: they're shutting down the iconic HSN campus, which has been the heart of home shopping for decades. In 2025, all operations will be consolidated at QVC's state-of-the-art "Studio Park" facility in Pennsylvania. What does this major shift mean for the future of HSN and its dedicated team members? We dive into the impact and explore what's next. But that's not all! Joining us is the dynamic Aaron Kessler, the charismatic host of ShopHQ, which is also making waves with the announcement that its...2025-02-0329 min
Are We On The Air?©Manuela Marcheggiani of Isomers SkincareGet ready for a behind-the-scenes look into the world of TV shopping and business innovation! In this episode, Manuela Marcheggiani, the co-founder and CEO of Isomers Skincare, sits down with host Shawn Wilsie to unravel the secrets of getting a product onto the screens of TV shopping channels. With over 30 years of experience working with giants like ShopHQ, ShopNBC, and other global networks, Manuela’s insights into the process are unmatched. But wait, there's more! Manuela also dives into the game-changing role of social media in modern business and how she leverages it to boost her brand. Pl...2025-01-2230 minAre We On The Air?©ShopHQ lays off most of staffOn December 18th 2024, most of the staff of ShopHQ was notified they were going to be out of a job in 60 days. That's the focus of this special episode. 2024-12-2014 minAre We On The Air?©Host and Guests who have passed away, hosts who are leaving, and a network which went away.After a three-month hiatus, the podcast is back, ready to dive into the latest buzz from the world of shopping networks, with a special spotlight on QVC. In this episode, we reflect on the heartbreaking losses of two beloved figures: the legendary Larry Muzzy, former Home Shopping Club host, and the iconic Chuck Woolery, famed game show host and QVC guest. From there, we shift gears to examine what’s in store for the shopping industry as we head into 2025. Major changes are on the horizon: another host is set to depart, QVC is placing a big bet on st...2024-12-1122 min
Are We On The Air?©The explosive rise of Invicta on ShopHQ (ShopNBC)In the thrilling premiere of Season 4, we dive into a seismic shift shaking the TV shopping world: Invicta's dramatic departure from ShopHQ after 22 years to join forces with JTV. Join Shawn Wilsie as he unravels the captivating story behind Invicta's meteoric rise and explores how this high-stakes move could spell major changes for the future of an entire shopping network. Don't miss this eye-opening episode that reveals the secrets behind one of the biggest industry shake-ups in recent history!2024-09-1127 min
Are We On The Air?©Invicta watches leaves ShopHQ for JTVAfter nearly two decades of dazzling audiences on ShopHQ, ShopNBC, and ValueVision, Invicta Watches is shaking things up by shifting their shows and dazzling timepieces to JTV. In this episode of "Are We On the Air?©," we dive into the potential impact of this big move on both networks and explore the intriguing reasons behind Invicta's decision. But wait, there's morel—stick around as we also dissect the latest quarterly results for Qurate, the powerhouse parent company of QVC and HSN. Buckle up for an inside look at how these changes could ripple across the retail and broadcasting landscapes!2024-08-1614 minAre We On The Air?©Listener questions and commentsOn the thrilling season finale of "Are We On The Air?©," Shawn delves deep into the burning questions that have kept listeners on the edge of their seats. Amidst tackling these queries, the discussion evolves into a lively exploration of what truly defines a stellar QVC/HSN host, while shining a spotlight on the pivotal role of the producer. This episode marks the grand culmination of season three, promising an electrifying return with season four slated for fall. And with a finger on the pulse of breaking news, rest assured, if any major events unfold, the show will make a...2024-07-2426 minAre We On The Air?©So You Want to be a show hostBeing a show host on QVC or HSN might seem glamorous—just a few hours on-air, then off to relax, right? Not quite! On this podcast, we peel back the curtain to reveal everything viewers don't see. It's these behind-the-scenes moments that determine who thrives and who falters in the business. Later, we'll play a clip from HSN showing how the price game is making a dramatic comeback. And stick around until the end, where Shawn reveals his list of today's top hosts! Trust me, it's more intriguing than you'd imagine! 2024-07-0329 minAre We On The Air?©Where did my favorite show host go?If you've ever watched a TV shopping network and suddenly your favorite host has vanished. It can leave you wondering what happened and no explanation is usually given. In this episode, we look at the hows and whys of show hosts disappearing from your favorite networks. Video of Mary Beth Roe announcing her retirement from QVC2024-06-1923 min
Are We On The Air?©ShopHQ comings/goings and part II of the forgotten shopping networksStep into the intriguing world of retail drama with our podcast as we kick off with the jaw-dropping antics of a QVC host, rumored to have uttered something utterly absurd. But that's just the tip of the iceberg! Next, we whisk you through the bustling corridors of ShopHQ, catching you up on all the latest buzz, before delving into the sales saga of ShopLC. But wait, there's more! Brace yourself as we unravel the mysterious downfall of two forgotten retail giants: TelShop and STN - Shop Television Network. What secrets lie behind their demise? Join us as...2024-06-0530 min
Are We On The Air?©QVC/HSN Q1 results, Shop HQ happenings, what the host says vs what the viewer hearsStep into the captivating world of retail dynamics as we dive headfirst into the latest buzz swirling around QVC/HSN, revealing the intriguing results stemming from its parent company, Qurate. But hold onto your seats, folks, because this isn't just your average rundown – it's a rollercoaster ride of analysis that'll leave you on the edge of your seat, eagerly anticipating what comes next. And what about ShopHQ? While they may have been flying under the radar lately, we're not letting them slip through the cracks. Join us for a lightning-fast peek into the world of ShopHQ, uncovering an...2024-05-1524 min
Are We On The Air?©The obscure TV shopping networks of the 80sOnce upon a time, there were daring networks that boldly proclaimed, "We've got this!" Armed with ambition and determination, they ventured into the ever-evolving landscape of television commerce. Yet, despite their valiant efforts, their journeys ultimately led them to fade into the abyss of oblivion. Some bid farewell with a resounding fanfare, while others silently slipped away, leaving behind nothing but echoes of their existence. Today, we embark on a nostalgic journey through the annals of television history, reminiscing about the forgotten pioneers such as CDN (Consumer Discount Network), Sky Merchant, The Caravan of Values, and the...2024-05-0131 min
Are We On The Air?©The best TV Pitchmen of all timeStep into the mesmerizing world of salesmanship as we embark on a thrilling exploration of the greatest pitchmasters to ever grace the stage. Breaking barriers and defying stereotypes, these titans of persuasion transcended gender norms, leaving an indelible mark on the fabric of advertising history. From the bustling boardwalks of Atlantic City to the bright lights of the big screen, these masters of the pitch emerged from obscurity to captivate audiences worldwide with their unparalleled selling prowess. But their journeys were anything but ordinary – fueled by ambition and charisma, they ascended to heights previously unimaginable, carving out a...2024-04-1030 minAre We On The Air?©The Shawn Show, AKA shameless promotion of his YouTube pageThis show is all about the "Are We On The Air?" YouTube page, and some new content which is now there. The page now features more clips from obscure shopping networks. Ever hear of STN Shop Television Network? How about USA Direct? 2024-04-0307 min
Are We On The Air?©Infomercial and Shopping Network's Sales Tricks They UseStep into the captivating world where the time-honored traditions of Infomercial and TV Shopping networks echo the charismatic pitchmen of Atlantic City's bustling boardwalks in the glamorous 1940s. Unveil the secrets behind the enduring allure of phrases like "but wait, there's more!" and the tantalizing dance of price drops, as we delve into the artistry of persuasion on this gripping episode. While giants like JTV and ShopLC continue to wield these tools with finesse, the titans of QVC, HSN, and ShopHQ have forged new paths. Yet, amidst the evolution, there's a compelling argument that these age-old tricks still possess...2024-03-2829 min
Are We On The Air?©QVC/HSN/ShopHQ year in reviewEmbark on a journey through the riveting highs, heart-wrenching lows, and cinematic "creations" (????) birthed by the powerhouse trio of QVC, HSN, and ShopHQ in the exhilarating year of 2023. From dazzling successes to humbling setbacks, we dissect the strategies that soared and those that stumbled. As the curtain rises on 2024, what lies on the horizon for this dynamic industry? Join us as we peer into the crystal ball and unravel the mysteries of what the future holds for the titans of TV shopping.2023-12-1625 min
Are We On The Air?©When TV shopping meets Playboy magazineIt's the late 1980s and the attitude is "TV shopping is easy to do", so everyone does it. What happens when the "Playboy Channel" cable network decides to try a tv shopping show? I think you know the answer...2023-12-0619 min
Are We On The Air?©Bankruptcy for iMedia/ShopHQThe show begins with a tribute to the recent passing of one of the industry pioneers, then the conversation turns to a stream of consciousness chat about what happened to ValueVision/ShopNBC/ShopHQ/EvineLive/Evine/ShopHQ which caused the bankruptcy of its parent company, iMedia. 2023-06-3032 min
Are We On The Air?©Addressing QVC comments, and a look at Sune.This show is dedicated to addressing the comments left, and questions asked about the TV shopping industry on social media, after episodes of this podcast. From drinking wine, to shipping costs, to the dress codes, many different topics are touched on. Then a look at the new shopping app Sune, which might be doing it right, before closing with two quick stories Shawn has from ShopNBC. First he addresses the famous incident where he tossed a watch box around, and then answers the question "what ever happened to Johnny?"2023-05-2029 min
Are We On The Air?©QVC Q1,TV Shopping and the Law, and much moreA busy show today as a series of podcasts about TV shopping and the law begins, QVC/HSN results, ShopHQ stock, and the death of the professional broadcaster in TV shopping and on television in general. 2023-05-1424 min
Are We On The Air?©iMedia/ShopHQ results for 2022Could this really be it? The press release and CEO call regarding the iMedia results for fiscal year 2022? 2023-04-1316 minAre We On The Air?©iMedia/ShopHQ year-end results, take 3It's the big day, when iMedia FINALLY announces their 2022 sales. Are you a betting person? 2023-04-1016 min
Are We On The Air?©The Infomercial Star who is out of jail, and starting a cult?Jailed infomercial star Kevin Trudeau is out of jail, but managing to stay in the news. On this episode of "Are We On The Air" the present and future plans of Mr. Trudeau are examined. Then a presently popular infomercial is in the spotlight, and on the radar of at lest one Attorney General. Did I mention I've fallen and I can't get up? 2023-04-0528 min
Are We On The Air?©Before it was ShopHQ, it was ValueVisionIt's the second attempt at the numbers coming out for iMedia, the parent company of ShopHQ. Plus before it was ShopHQ/Evine/Evine Live/ShopHQ/ShopNBC it was ValueVision, and it's time for a look back at how it all started, on the TV station which launched "Mystery Science Theatre". Shawn will play some audio from ValueVision which hasn't been played publicly since it first aired, and a look at how the company came closer than anyone on TV in being the online leader. Also, a conversation about the listener reaction to the past three shows. Shawn Wils...2023-03-3139 min
Are We On The Air?©Invicta and ShopHQ update part oneShopHQ was scheduled to release their yearly numbers on March 22, so the show begins with a discussion of that. Following that is a look at why taking on-air phone calls can be a terrible idea, and when a show concept goes wrong. The remainder of the show looks at how marketing can affect a brands image, as several podcast listeners have asked about what is going on with how Invicta is presenting its product. The show closes with a quick discussion of TikTok. King Of Shower Beers TikTok2023-03-2336 min
Are We On The Air?©Part 2 on the state of QVC/HSN with Marvin SegelContinuing the conversation about the bad news at QVC/HSN and what can be done, if anything, to right the ship. Son of QVC founder Joseph Segel, Marvin Segel, joins the show. 2023-03-1128 min
Are We On The Air?©2022 closes for QVC/HSN with terrible sales and layoffsNothing but bad news for TV shopping networks QVC and HSN, as they close their fiscal year. Special guest Marvin Segel, son of QVC founder Joseph Segel, joins the show to unpack the disappointing sales numbers, and discuss the sad layoffs of 400 employees. Joan Rivers salutes Joseph Segel The Wellness Kitchenista2023-03-0526 min
Are We On The Air?©TV Shopping meets BingoIn the 1980s, television experienced a renewed interest in "Bingo" because of the direct-response connections. Once Home Shopping Club (later known as HSN) took off, it was almost inevitable that someone merged the two ideas together, in this pre-QVC world. For three months in late 1986, "Money Mania" was broadcast into 40 million homes. What went wrong with an idea which looked amazing on paper? That's our focus on this episode. 2023-01-2427 min
Are We On The Air?©Qurate (QVC/HSN) stock his a new low, plus what some networks are doing right.The planned show, what some shopping networks are doing right, will begin after a very deep dive into what's going on with Qurate stock, the owner of QVC and HSN. Plus, what might be a contender for worst holiday commercial of all-time. The show closes with a sad farewell to a small business who tried very hard to make a go of it on Facebook Live. 2022-12-1739 min
Are We On The Air?©QVC makes a Christmas movie, ShopHQ news, more host schoolQVC is getting into making movies, could this be a mistake? Plus a listen to a QVC host selling an iPad after telling you not to buy one before. The ShopHQ numbers are out and they finally tell us where Shaq is. All wrapped around a theme of Christmas and Santa is waiting for you to call him. 2022-12-0428 min
Are We On The Air?©TV Host School is in session, QVC news, and some ramblingsThis show is an entertaining jumble of what hosts of tv shopping networks should and shouldn't do, hosts leaving the industry, where some of your favorite hosts are going, a look at a small network out of Georgia doing big things, all bookended by children's TV shows. We On The Air Podcast facebook page 2022-11-0529 min
Are We On The Air?©Analyzing an infomercial, a new FB page, and much moreIn this latest edition, a look at a brilliant hire by Qurate, one of the successful infomercials of 2022 is analyzed to show why it's successful, and the reveal of the podcasts new facebook page. link to Are We On The Air Podcast facebook page2022-09-0822 min
Are We On The Air?©The latest news from QVC, HSN, and ShopHQSeason two kicks off with a look at how the sales are going at QVC, HSN, and ShopHQ in the second quarter of their fiscal years. QVC is making some changes, many of which were suggested on this very podcast in season one. There are new hosts at QVC, one fewer at ShopHQ, and where is Shaq? Plus a quick tribute to an amazing pet, for whom the production company is named after. 2022-09-0128 min
Are We On The Air?©QVC/HSN news, a sexy 80s commercial, and the plugsIn the finale to season one, the Quarate numbers for Q1 are out, and it isn't pretty. Plus, the president of HSN sent an email to the customers, what did it say? Shawn will tell you. Then a look back at a very famous commercial from 1980, before we wrap up season one with some thoughts, comments, and plugs. Season 2 will debut September 1st (roughly). Cameraman Reys Kickstarter Luling Watermelon Thump 2022-05-1420 min
Are We On The Air?©The next big thing? Facebook Live sellingTV shopping meets facebook, in this episode which could also be explained by the old adage "everything old is new again". Today Shawn examines the small businesses who are taking to facebook in a way, almost identical to how the founders of the tv shopping industry were doing it forty years ago. 2022-04-3018 min
Are We On The Air?©Cutting cable TV and shopping network shows on-demandFirst there was TV, then cable TV, then OTT (over the top) TV and now it's all about CTV. In this episode, Shawn looks at how the future of all the cable shopping networks could be in something similar to an app., which QVC is already using on AppleTV. 2022-04-1920 min
Are We On The Air?©Look back: The Telephone Auction Shopping ProgramFor many, their introduction to the world of shopping on TV wasn't QVC, CVN or the Home Shopping Club, but the syndicated "Telephone Auction Shopping Program". Auctioneer Chuck Huggins guided the viewer through a frenzied hour, which couldn't epitomize the 1980s more if it tried. 2022-04-0917 min
Are We On The Air?©Going deeper into the QVC/HSN situation at the momentGood friend of the show Marvin Segel, son of the man who created QVC Joe Segel, returns to discuss the current state of affairs at QVC/HSN, in a very frank and honest discussion with host Shawn Wilsie. 2022-03-1642 min
Are We On The Air?©ShopHQ does a train wreck of a remote, and more bad commercialsWhat can go wrong when you're doing a live show, from a remote location? Only everything. While some networks over-produce what they do, some under produce. We'll listen to what happens when you don't plan enough; and when you send a guest to work with a celebrity guest on location, and leave your star host back in the studio, alone. But first, more of the listener-voted annoying commercials. (don't worry, this episode if free of Hy-Vee commercials) 2022-03-1419 minAre We On The Air?©The hosts of QVC/HSNThe parent company of QVC and HSN is going through some tough times. Today the focus is on the hosts of the networks, and if their role needs to be updated. Plus, a quick "distraction". 2022-03-1124 minAre We On The Air?©2021 ends for QVC and continuing to examine bad commercialsThe segment which was started on the last episode, concludes on this one and Shawn almost loses his mind. Then an examination of the yearly numbers for QVC. The show closes with another example of the annoying commercials, the listener voted on. 2022-03-0218 min
Are We On The Air?©The annoying TV commercials of 2022, first lookCould a regional grocery store chain from the north, have some of the most annoying TV commercials running today? It's a distinct possibility, as "Are We On The Air?" begins a look a the commercials that the listeners selected. 2022-02-2619 min
Are We On The Air?©Have you checked your zip code?Have you checked your zip code? Well you might want to listen to this epiosde of "Are We On The Air?" first. 2022-02-2121 min
Are We On The Air?©Your host is the DRTV newsShawn Wilsie, the host, is the focus of the first part of the show. Then the topic moves to show friend Marvin Segel and his newest adventure, and a look a very surprising commercial which annoyed someone. 2022-02-1616 min
Are We On The Air?©Holiday season 2021, Four networks, two different resultsIf you listen to QVC/HSN, the TV shopping sales are imploding. If your network name starts with "Shop", it's a very different world. In this episode, Shawn evaluates the very different sales results in Q4 from the networks, and then offers his advice to QVC on how to easily improve it's numbers, with four basic things it's doing wrong. 2022-02-0227 min
Are We On The Air?©Wrist Check - Invicta and selling watches on TVAuthor Zen Love (maybe the greatest name ever) recently penned an article about Invicta Watches, which launches this episode of "Are We On The Air?", where the focus is the world of selling watches on TV, and why it isn't working outside of the Invicta universe. Also, a comparison of Invicta to the Swiss Brands. 2022-01-2222 minAre We On The Air?©QVC and ShopHQ In the news, and commercial outtakes from a legendIt's quite the show as some very sad news to start 2022 for QVC, and some unwanted news for ShopHQ. To lighten things up, Shawn closes with a look at one of the most legendary film directors turned TV pitchman, trying hard to work through his commercial, after perhaps sampling too much of the product. 2022-01-1924 min
Are We On The Air?©The World of Infomercials Part 2Season 1 wraps up with good friend of the show Steve Bryant sharing more stories about the crazy world of infomercials, plus what it was like writing a successful book about camcorders. If you're enjoying this series, please make certain to subscribe wherever your get your podcasts. Spotify, apple podcasts, IHeartRadio, Audacy, Google Podcasts and many more. The show returns for season 2 in 2022. 2021-12-2932 min
Are We On The Air?©The Best Christmas Commercials EverIn this special Christmas edition, the top three Christmas commercials of all time are counted down. Plus two that stunk. 2021-12-2520 min
Are We On The Air?©Inside the world of InfomercialsWelcome to a look deep inside the world of infomercials, with the host of two of the highest grossing infomercials of all time, Mr. Steve Bryant. Steve goes into great detail about how much work is put in, way before the cameras start rolling. You'll also enjoy a listen to a description of products Steve was pitched, and he turned down. 2021-12-2233 min
Are We On The Air?©Ryan Johnson from Invicta is BACK!In this last interview, for now, with Ryan Johnson, he shares some insight to what his first invicta show was actually like. Then Ryan shares some of the funny moments which have happened with him and Shawn in their off air socializing, including Ryan's visit to Texas after Shawn had surgery. There's some very funny (and probably embarrassing) stories to be heard in this one. 2021-12-1917 min
Are We On The Air?©Invicta Ryan is backOn this episode, Ryan Johnson from the Invicta Watch Group shares his hobbies, then shares some very funny and memorable moments from his past shows. 2021-12-1617 min
Are We On The Air?©Ryan Johnson from Invicta Watches joins the showStep into the spotlight with Invicta's very own Ryan Johnson, who's gracing the airwaves as the esteemed guest on this exclusive episode of "Are We On The Air?". Get ready for a captivating journey as Ryan delves into the secrets behind Invicta's soaring success, unveils the mysteries behind its fiercely devoted fanbase, and regales us with tales from his glamorous beginnings in the world of modeling. Tune in and discover the pulse-pounding allure of Invicta like never before!2021-12-1226 minAre We On The Air?©Home Shopping Club in 1987Today it's a quick glance back to 1987 and some audio of the late Steve Chaney, who is hosting on Home Shopping Club. It was a very different world back then. 2021-12-0915 min
Are We On The Air?©Steve Bryant is backThe legendary infomercial star, QVC host, and musician Steve Bryant returns to discuss a wide range of topics from the big name rock stars he's worked with to the state of the TV shopping industry today. Please enjoy another very funny show, with some great stories. 2021-12-0528 minAre We On The Air?©Black Friday recap, from QVC to a televangelistDisgraced televangelist Jim Bakker is back at it again, and selling products on TV more gratuitously than ever. Every tv shopping stereotype from the earliest days is on display in this episode from the "Jim Bakker Show". Later Shawn looks back on how QVC probably ruined the credibility of the TSV over Black Friday weekend. 2021-12-0220 minAre We On The Air?©You can't do that on television, but in the 1960s...Over 50 years ago, the way you sold products on TV started to change, as the ad agencies started to get creative. Today we look back at some of these commercials and cringe at what we thought was a good idea at the time. The lesson being, be careful how you pitch products, because you don't want to look back 50 years from now and say "what was I thinking?". 2021-11-2820 minAre We On The Air?©The state of the TV shopping industry in Q3Our first quarterly look at the TV shopping industry, shows two very different pictures depending on which TV shopping network you're looking at. 2021-11-2417 min
Are We On The Air?©Infomercial star, tv shopping host and musician Steve BryantOne of infomercial and tv shopping's top grossing salesmen, Steve Bryant, joins the show today to discuss how to create a successful product demonstration, why covid didn't cause hobby items like guitars to spike in sales on TV, the problem of the "limited universe of products" on TV shopping networks and so much more. 2021-11-2137 min
Are We On The Air?©More with original QVC host Kathy LevineIn this episode, Kathy shares her thoughts on what makes a good TV shopping on-air personality, tells a funny story about the "are you kidding me?" item she had to sell, talks about authoring a book and hosting a talk-show pilot, plus a nice chat about what she's doing presently. 2021-11-1329 min
Are We On The Air?©Original QVC host Kathy Levine shares her memories, and funny storiesThe woman who helped launch QVC in 1986, Kathy Levine joins the show. Kathy shares fantastic stories about her initial audition, getting QVC up and running, her friendship with Joan Rivers, traveling the country for QVC, and so much more. Be ready to laugh and learn, at the same time. 2021-11-0633 min
Are We On The Air?©The 1950s, when advertising tightened it's grip on TV showsTake a stroll back to the 1950s when TV shows got ratings in the 60s, and the show sponsor could get what he wanted. There are many valuable lessons which one needs to know when selling on television today, that are learned in this episode. Plus, a very esoteric and highbrow look at a problem people had in the 1950s, and have today, and how the marketing around this "issue" hasn't changed. Attention Peabody award committee, this show is for you! 2021-11-0328 min
Are We On The Air?©Concluding with Isomers CEO Manuela MarcheggianiOn this episode Manuela takes inside the business as she shares her advice for women wanting to start in the skincare industry, who she looks up to, where she thinks the industry is going, and then just when you think the interview is over, Shawn and Manuela continue on for another ten minutes talking about social media and a day in Manuela's life. 2021-10-3122 min
Are We On The Air?©CEO and co-founder of Isomers Skin Care, Manuela Marcheggiani returnsManuela Marcheggiani returns to continue the conversation, as Shawn and Manuela discuss how Isomers has survived as the longest running skincare line on ShopHQ, what makes a good show-host, balancing the legal fine line and selling on TV, plus how COVID changed the business. 2021-10-2722 min
Are We On The Air?©Manuela Marcheggiani from Isomers Labs joins the showLong-running tv shopping guest Manuela Marcheggiani, co-founder and CEO of Isomers Skincare, joins the show to discuss how she started in the TV shopping industry, what caused the birth of Isomers laboratories, the advice she didn't follow, and so much more. This is part one of a multi part show. 2021-10-2429 min
Are We On The Air?©Discussing "America's Big Deal" on USA NetworkMarvin Segel is back (with improved audio) to chat about the USA Network series "America's Big Deal". Executive produced by famed TV shopping guest and inventor Joy Mangano, it's billed as America's first "shoppable competition series that invites entrepreneurs from across the country to sell their ready-made products on-air to home viewers". Did it work? Shawn and Marvin will share their thoughts on this special episode. 2021-10-2129 minAre We On The Air?©The Infomercial and the MillennialThe millennial has the buying power and the advisers know it. Find out how the 1990s infomercial is affecting how advisers do business today. Plus, a look at a 2021 infomercial which hits all the right marks. 2021-10-1722 minAre We On The Air?©Concluding with Marvin SegelIn the final episode with Marvin Segel, the topics range from do we need all the shopping networks we have, to where the industry is going, and a look back on what brought Marvin to Shop NBC. It's a fascinating interview and Shawn and Marvin are already chatting about what to do next. 2021-10-1019 minAre We On The Air?©Continuing the conversation with Marvin SegelMarvin Segel chats about the importance of a guest to the TV shopping experience, and what makes a good (or bad) guest. Shawn then has Marvin talk more about his personal involvement at QVC. Later in the episode, Shawn and Marv begin to discuss the "Y Networks", which could likely be where this industry is heading. 2021-10-0321 minAre We On The Air?©More with Marvin Segel from QVC and The Y NetworksShawn continues with some conversation about the early days of QVC, and its buyout of the number one network at the time, CVN. The conversation continues around Marvins first time as a guest, and what it takes to be a good guest, which gets us into the start of our conversation about what Marvin is working on today, which could change the industry. 2021-09-2927 min
Are We On The Air?©Marvin Segel, son of QVC founder Joseph Segel joins the showMarvin Segel, founder of The Y Networks and son of QVC founder Joseph Segel joins the show to discuss his fathers upbringing, how he started the Franklin Mint, and eventually QVC. In part one, Shawn and Marvin discuss all that went into the planning for QVC, and how that first day went. 2021-09-2625 minAre We On The Air?©How a radio soap opera, connects with TV shopping todayToday Shawn travels back to 1939 to examine radio, later television, drama "The Guiding Light" and how that business model of the day, connects to modern day QVC/HSN. 2021-09-2320 min
Are We On The Air?©Bob Circosta interview part IIIIn the conclusion of the interview with Bob Circosta, Shawn asks him about the traits which make a good host and is it easier to be a host or a guest. There's a tribute to the man who started this whole industry, Lowell "Bud" Paxon. Bob talks about the worst items he's encountered and why they were honking horns at people. The chat ends with a discussion about the future of the industry. 2021-09-1831 minAre We On The Air?©Bob Circosta interview part II"Home Shopping Club" is a very different beast than the HSN you know today, and Bob explains. It is; however, so successful we discuss the second network they start up. Competition notices this, and here comes CVN and QVC to compete. Plus Bob Circosta shares his experiences as part of the "Home Shopping Game" a television game show on the CBS stations. 2021-09-1525 minAre We On The Air?©TV shopping pioneer Bob Circosta joins the show The first person to ever sell on Home Shopping Club (later known as HSN) Bob Circosta joins the show today, for the beginning of a multi-part interview about his career and a look at the dawn of shop-on-television, which started on radio. Bob explains how it all began, strictly by accident, at a Florida radio station. We follow the progression of the industry and his career, up to the point it went national. This interview will be continued on the next show. 2021-09-1225 minAre We On The Air?©Ask a show-host anything, Part IIIn the follow up to episode seven, I answer your questions as posed on facebook. 2021-09-0825 minAre We On The Air?©The original TV salesman, and what it evolves intoQVC didn't invent talking to the viewer at home with a "soft sell", that concept goes back to the 1950s, as we examine today. We'll listen to one of the greatest salesman on TV and listen to his ability to use his voice in a variety of ways. After we check out a clip of an announcer recover brilliantly from everything going wrong, we fast forward to the 1980s. 2021-09-0517 minAre We On The Air?©Ask a show-host anythingI asked followers on facebook what questions they would like answered about the TV shopping industry and my career, today I answer some of those questions. Part two will come later. 2021-09-0223 minAre We On The Air?©The two worst infomercials everToday it's time to roast the worst infomercials of all time. These are the cringeworthy wastes of video tape, which somehow made it to air in the 1990s. Listen, laugh, and shudder along as we give them an examination, in an episode you're certain to remember. 2021-08-2927 minAre We On The Air?©The most important infomercials of the 1990sToday's show looks at three very well known infomercials from the 1990s, and examines what made them so good. Then a quick look at one of these infomercials attempt to build on its success. Spoiler alert: it didn't work. 2021-08-2523 min
Are We On The Air?©The Infomercial Stars of the 1990s, and their sales techniquesToday we examine the three biggest names in the growing world of 1990s infomercials. As we examine each one, we look at the sales techniques they used, many of which are still in use today. 2021-08-2222 min
Are We On The Air?©The TV game show meets TV shoppingIn a stroke of ingenious inspiration, the masterminds behind game show productions pondered: "Why not infuse the thrill of home shopping into our already electrifying shows?" Despite the myriad challenges, their audacious spirit prevailed, birthing three groundbreaking spectacles that revolutionized the airwaves. Brace yourself for a riveting exploration of "Home Shopping Game," "Bargain Hunters," and "Temptation: The New Sale Of The Century," where the excitement of scoring deals collides with the exhilaration of game show dynamics in an unparalleled fusion of entertainment and commerce! (or did it fail epically?) 2021-08-1919 minAre We On The Air?©The history of TV shopping networksToday we look at how this crazy industry of television shopping got started, on radio! Then a quick comment about the apple watch to close out with news from the world of timepieces. 2021-08-1516 minAre We On The Air?©Are we on the air? YES, the debutEmbark on an exhilarating journey through the annals of television history as we delve into the captivating legend of Ron Popeil, a trailblazing titan whose innovative prowess forever altered the landscape of television marketing. Join us as we unravel the enigmatic threads of his influence, exploring the revolutionary techniques that propelled him to iconic status. But that's not all! In a jubilant celebration, we raise our voices in unison to wish a resounding "Happy Birthday" to the esteemed ShopHQ, marking an astounding 31 years of unrivaled excellence in home shopping entertainment. Prepare to be enthralled as we honor...2021-08-1117 min