Shawna Suckow - Podcast Details

Shows

The Sales Hunter Podcast How Small Business Wins TodayCan we outsmart big brands by being more human? Discover how to transform the inherent strengths of your small business into your superpowers—competing with larger brands by leveraging humanness, agility, and authenticity. Guest Shauna Suckow shares her expertise on how genuine communication and adaptability can set you apart, particularly in the post-COVID landscape where relaxed professionalism fosters trust and differentiation. We'll explore why embracing these qualities not only makes salespeople more relatable, but also builds lasting connections swiftly in a crowded market. Mark and Shawna also tackle the art of defining your ideal customer with precision an...

2025-11-2721 min

The Inspired Hive Podcast Ep 23: The Art of Authentic Marketing: Your Small Business SuperpowerIn this episode, we’re joined by the dynamic Shawna Suckow, a no B.S. keynote speaker and marketing rebel who is on a mission to empower small businesses. Shawna shares her journey from dreading public speaking to embracing it as a way to connect and inspire others. We explore the importance of authenticity in marketing and how small businesses can leverage their unique qualities to build genuine connections with customers. Shawna also discusses her latest book, "Small Is Your Superpower," which emphasizes the power of being human in a world that often feels impersonal. Tune...

2025-11-2532 min

Keep It Human Keep It Human 0001 - Shawna Suckow and the Power of VulnerabilityKeep It Human––the program for leaders who put people first!In this episode, we explore how vulnerability builds trust and helps leaders connect more deeply with the people you serve. Our guest today is Shawna Suckow. She's a renowned sales and marketing speaker who speaks from "the customer's point of view."Learn more about Shawna at ShawnaSuckow.comLearn more about Jim Bouchard and The Human-Centric Leadership Movement at TheHumanCentricLeader.org

2024-11-1248 min

Shift Out Loud with Tracy Spears Writing Your Story Mosaic with Shawna SuckowSend us a textShawna Suckow is a coach, consultant, and speaker with some serious knowledge of the customer mindset. As a former corporate buyer, she became fascinated with how organizations marketed and sold to her.Her first book, Planner Pet Peeves: Straight Talk for Meetings Industry Suppliers to Understand How Planners Really Think, Act and Buy, aimed at helping organizations better understand how their target customers think. Her fifth book, The Roaring Twenties: Marketing & Selling Better in the Post-Pandemic Decade: Creating Strategies for Shifting B2B and B2C Consumer Behavior, was named by...

2023-05-1643 min

No More Bad Events Authenticity and Keeping it Human are the Keys to Good Events Today (ft. Shawna Suckow, Founder, SPIN (Senior Planners Industry Network)Authenticity and Keeping it Human are the Keys to Good Events Today (ft. Shawna Suckow, Founder, SPIN (Senior Planners Industry Network)OPENING QUOTE:“The pandemic removed our filter, we don't have time for BS, we don't have time for lack of authenticity, we don’t have time for polished over professionalism, just be a human. We’re exhausted; just tell us how it’s going to be, and we’ll do it. We want to have distractions and fun along the way, it can’t be all business. That’s reflected in the meetings that we need to plan...

2022-12-1429 min

The Business of Meetings 141: The Challenges Faced by Senior Planners with Shawna SuckowThe Business of Meetings – Episode 141 – The Challenges Faced by Senior Planners with Shawna Suckow We are delighted to speak with Shawna Suckow today! Shawna is the founder of SPIN (Senior Planners Industry Network). She is also a writer and speaker. Shawna joins us today to share her insights, discuss her take on what is happening within the industry, and talk about mental health, finding balance in life, and how to care for oneself. We hope you enjoy listening to today's enlightening conversation with Shawna Suckow! Bio: Shawna Suck...

2022-11-2231 min

His Story: A journey through the greatest story of all time Standing Out - Episode 132 with guest Shawna SuckowSend us a textOn Episode 132 of Standing Out, Shawna Suckow of Shawna Suckow International and Trey talk about living your life with intention and the effects of actively practicing self-leadership. Many thanks to our sponsor, TAFS, the good guys in freight factoring. To learn more and get started click HERE. Standing Out is a daily sale, marketing & leadership podcast powered by BETA Consulting Group, created to highlight best practices from industry leaders with incredible experience and insights! The goal is to entertain, educate & inspire individuals & companies to improve their sales, marketing & leadership deve...

2022-09-0330 min

Voices from The Bench Vision 21 2020 Preview Extravaganza with Megan Nakanishi, Joseph Apap CDT, MDT, and Shawna SuckowStart off 2020 on the right foot by attending the 2020 NADL Vision 21 Meeting on January 16-18 in sunny Las Vegas. This year's premier business management meeting is looking to be the best one yet. On this episode we talk with three of the presenters that will be on stage during the meeting. Megan Nakanishi - Fireside Chat with 3 others about "Next Gen Laboratory Management" Joseph Apap CDT, MDT - "Powering Up Your Team" Shawna Suckow - "Recession Proofing Your Lab Now" Remember there are many more presenting and lots of events planned for the...

2019-11-2558 min

Making Waves at C-Level: Business Tips for Executives, Leaders, and Entrepreneurs Frankly Speaking... with Shawna SuckowNew Book: "Frankly Speaking... Insider Advice (Most) Meeting Planners Won't Share With Speakers" by Maralynn Adams, Bonni Scepkowski, Tracey Smith and Shawna Suckow. Within the pages of this book, you’ll find the combined wisdom of over 600 years (more or less) of meeting planning expertise, all aimed at helping you book more business as a speaker. These four of co-authors sat down and had a very candid conversation on fifteen different official topics (and many unofficial ones...) to help speakers of all experience levels navigate their prospecting and relationship-building with planners. Their goal is to give a ra...

2018-09-0655 min

Get More Success Is she a poker-player or a gardener? Thank you for joining us at The Get More Success Show. There is so much to learn in this Podcast … we are sure you will enjoy this interview session. It is a pleasure to have Shawna Suckow, a … The post Is she a poker-player or a gardener? first appeared on Get More Success.

2018-02-2122 min

Making Waves at C-Level: Business Tips for Executives, Leaders, and Entrepreneurs Don't Become Extinct - Join the Sales Revolution with Shawna SuckowShawna Suckow, CMP, was a million-dollar B2B buyer for over 20 years. In 2008 she founded an association of buyers, which now has over 3,000 members across North America. She began studying buyer behavior in earnest in 2009, and speaking to audiences of salespeople and business owners who were frustrated with the shifting marketplace. Her third book is called Don’t Become Extinct – Join the Sales Evolution, and it’s already a best-seller! Listen to this episode of "Cool Things Entrepreneurs Do" as Shawna shares her story from corporate meeting planner, to association founder, to professional speaker & sales trainer. She has be...

2017-04-1336 min

Making Waves at C-Level: Business Tips for Executives, Leaders, and Entrepreneurs You Want To Become A Professional Speaker?Many people who listen to this show often reach out wanting to know more about the "business of speaking". For the past seven years Thom Singer has been a full time professional speaker and master of ceremonies, and along the way he has seen a lot of things. Being active in the National Speakers Association has allowed Thom to meet working professional speakers, many of whom have become his closest friends. On this episode he shares his seven tips for what you need to know if you want to speak for a fee, and he gets advice...

2016-03-0141 min