Shows
The Fitcarma PodcastFCM216: Stepping Off The Trend Treadmill: Why We Keep Chasing What’s Hot—and What to Do InsteadTrends aren’t growing the fitness industry—they’re just keeping it spinning. Despite all the buzz and innovation, only 20–30% of people consistently work out. And that number hasn’t moved in decades. In this episode, Barry and Shay unpack what they call The Trend Treadmill—the cycle of constantly chasing what’s hot in hopes of staying relevant… and why it’s not working. If you’re ready to stop chasing trends and start building something grounded, magnetic, and truly transformative—this one’s for you. Inside, we’ll cover: Why trends don’t...2025-04-1849 min
The Fitcarma PodcastFCM215: The North Star: The Secret to Building a Brand That Grows With YouIf your fitness brand isn’t growing the way you want it to, it’s probably not a marketing problem. It’s not your logo. It’s not even your class experience. It’s the lack of a North Star—a core belief that guides your messaging, your experience, your team, and your future. In this episode, Barry and Shay break down what a North Star really is, how to find yours (with a dead-simple exercise), and how to use it to create consistency across your brand—even as you scale, hire, expand, or pivot. You’ll learn:2025-04-0436 min
The Fitcarma PodcastFCM214: What Music, Mario Kart, and Your Cueing Style Have in CommonWhat does your cueing style have in common with Mario Kart and a trip to IKEA? A lot more than you think. In this episode, Barry and Shay answer a big question from inside the Conservatory: How do you balance giving clear technique cues with creating a fun, immersive experience? They break down why fun isn't fluff (it’s actually the key to results), how over-cueing can kill the vibe, and why great music and thoughtful experience design matter more than ever. With real stories from their early days as trainers, research-backed tips on...2025-03-2147 min
The Fitcarma PodcastFCM212: The Fear That's Silently Sabotaging Your Studio’s BrandAre you unknowingly holding back your studio’s growth? Many fitness business owners hesitate to define their clients’ real struggles, fearing they’ll sound negative or push people away. But here’s the truth: If you don’t define the problem, your dream clients won’t see why they need you. In this episode, Barry and Shay break down the silent fear that’s sabotaging your brand messaging—and how shifting your approach can instantly make your marketing more powerful. You’ll learn: 🔹 Why a fitness class alone doesn’t hold inherent value (and what actually makes clients...2025-02-1438 min
Creating the 4%: Real Life Stories From The Fitness IndustryShay Kostabi: Core Values, Fine Tuning The Dials Of Your Frequency & Fitness Career MasteryFOLLOW THE PODCAST ON INSTAGRAM & SLIDE INTO OUR DMs:https://www.instagram.com/creatingthe4pod/https://www.instagram.com/costello_maria_/Don't forget to rate & review the podcast on spotify and apple podcasts! It helps us so much when you do! She is a creator, connector, educator, and guide. Shay Kostabi is the Co-Founder of Fitness Career Mastery with her husband, Barry and Director of the Group X Conservatory.Shay works with instructors and studio owners internationally to build programs, instructor training manuals, and continuing education materials to help f...2024-06-071h 47The Fitcarma PodcastFCM206: The Power of MVC: The Path to Addictive Fitness ClassesGet ready to dive deep into the art and science of creating fitness experiences that keep clients coming back for more! In this episode, Shay, our seasoned experience designer, peels back the curtain on the number one challenge studio owners face - inconsistency in their classes. Discover the secret sauce of "Minimum Viable Certainty" (MVC) as Shay explains its profound impact on client engagement, performance, and addiction to your workouts. Drawing inspiration from Steven Kotler and The Flow Research Collective, Shay unveils how MVC is the key to achieving the coveted Flow State in fitness.2023-12-0837 minThe Fitcarma PodcastFCM205: The Game-Changer: How to Overcome Your Biggest Obstacle to SuccessUncover the Game-Changing Secret to Skyrocket Your Fitness Career... Join Barry and Shay as they unveil exclusive insights from one of Barry's recent strategy sessions, exposing the ONE elusive factor holding back fitness professionals from achieving unparalleled success. Discover the 'why' behind this obstacle, unravel its mysteries, and gain actionable strategies to shatter it. Don't miss out on the career-altering revelations that can transform your journey in the fitness industry. This episode is your passport to breaking barriers and unlocking the true potential of your professional life! Download your co...2023-11-2025 min
The Fitcarma PodcastFCM201: WE'RE BACK! Welcome To The NEW Fitcarma Podcast. (Part 2)Welcome to the NEW Fitcarma Podcast! For 200 episodes spanning half a decade, we brought on experts from every corner of the industry to share what they know about what they do best. We interviewed everyone from marketing experts, legal, finance, studio design, vocal coaches, and professional class reviewers, you name it. But now that we're back, we're going to change things up a bit... Press play to learn how, and listen as Barry & Shay tell their stories for the first time ever on the show.2023-09-2734 min
The Fitcarma PodcastFCM200: WE'RE BACK! Welcome To The NEW Fitcarma Podcast. (Part 1)Welcome to the NEW Fitcarma Podcast! For 200 episodes spanning half a decade, we brought on experts from every corner of the industry to share what they know about what they do best. We interviewed everyone from marketing experts, legal, finance, studio design, vocal coaches, and professional class reviewers, you name it. But now that we're back, we're going to change things up a bit... Press play to learn how, and listen as Barry & Shay tell their stories for the first time ever on the show.2023-09-2752 min
She Vs World || A Millennial Gal's Guide to Business and LifeCustomer Experience is the Future of Business with Shay KostabiShay Kostabi joins the conversation to talk all about experiences. Shay is an internationally renowned fitness instructor, fitness business consultant, and experience designer for fitness brands. We’re talking all about:
The future of fitness - where we’re working out and how we’re doing it;
How consumers prioritize experience over all else, and how business owners can adjust their businesses accordingly;
Her roles as a ‘work-at-home mom,’ as a wife/business partner, and her relationship with this version of herself;
Embracing the seasons of life and creating good habits to support your core values.
Connect with Shay...2023-01-201h 05The Fitcarma PodcastFCM194: Steps to Producing Your Own Continuing Education Content with Chris GagliardiDo you have an area of expertise in fitness? Have you ever considered writing continuing education content, or producing your own training program? Maybe you've mastered one skill that you want to share. If you're wondering what the steps are to producing something that could be accredited by an organization like ACE, then press play on this episode, where Shay continues her conversation with Chris Gagliardi, the Scientific Education Content Manager with ACE. LINKS: https://www.acefitness.org/ https://www.acefitness.org/about-ace/ace-mover-method/ htt...2022-10-2242 minThe Fitcarma PodcastFCM192: The Best Way To Measure Instructor Performance & Conduct Reviews with Staci AldenThis episode is a continuation of the conversation Shay had with Staci Alden in our previous episode. If you haven't listened to it, they really break down what it means to be a group fitness manager, and demystify this very important role at any fitness facility. This week Staci talks about going beyond the numbers and the six things to look for when reviewing instructor performance that can't be found in data points, but are still trackable! Follow Staci: https://www.youtube.com/c/StaciAlden https://stacialden.co...2022-10-0357 minThe Fitcarma PodcastFCM191: Unlocking The Mysteries of the Group Fitness Manager Role with Staci AldenIn this episode, we are diving into the role of the group fitness manager, which in almost 300 episodes is a topic that we haven’t really touched on before... and yet it was one of the most vital - albeit mysterious - roles of any club or studio. We know that if you are a studio owner, you may be performing this role yourself. OR if you’re looking to hire someone to fill this position, where do you even begin? As you’ll quickly learn in this episode, there is no roadmap or playbook for a g...2022-09-251h 02The Fitcarma PodcastFCM189: A FCM Listener's Story On Adopting A Growth Mindset & Creating A People First BusinessThis episode features a fitness business owner and long-time FCM podcast listener who reached out to us through our website, expressing gratitude for pod and asked if he could be a guest on our show. It’s not often that we get a request like this, and we had a couple of spots open on our recording schedule, so of course, we said “Why Not.” Shay took the discovery call and thought that since we are coming up on our 200th episode this would be the perfect time to celebrate a listener who’s clearly taken inspiration from the show and...2022-09-1139 minThe Fitcarma PodcastFCM188: How To Charge Your Worth with Lesley LoganKnowing how to price your services as a fitness professional is one of the most challenging things to do. Shay and I get it! We’ve been there! One of the reasons it's so hard is because each of us in this industry, and especially you, because you’re listening to this show- take what you do seriously and are so passionate about helping as many people as possible, and often, because we think charging less will allow us to help more people, we wind up unconsciously and unintentionally causing a ton of problems for ourselves, for our clients, and...2022-09-031h 13
Fitness Business Asia PodcastBarry and Shay Kostabi: How to create an incredible member experienceGroup class experience experts Barry and Shay Kostabi return to the show to share with us how to build the foundations for a strong and successful brand, mission and member experience. If you find yourself looking at prices as a way to bring in and keep members, this episode will be perfect for you. Episode 86: Barry and Shay on creating an incredible digital experience Jack Thomas on the Fitness Career Mastery Podcast PARTNERS SUPPORTING THE SHOW Glofox⮕ Innovative and comprehensive fitness management software⮕ Glofox Website 2022-08-151h 09The Fitcarma PodcastFCM177: How To Take Your Business From Crazy To Calm with Positive Psychology Coach Cory ZackerRunning your own business is one of the most fulfilling and empowering things you can do, but can also be the hardest thing you’ve ever done. And at times, it can feel like you’re stuck on a very brutal hamster wheel that causes you to spend hours late into the night doing tasks for your business that you wish you could outsource or delegate, but can’t yet, and it feels like that day will never come. Our guest in this episode is so positive (not a surprise, because she’s a positive psycholog...2022-06-0436 minThe Fitcarma PodcastFCM176: Why Flow State Is The Future Of Fitness ExperiencesIn this episode, Barry shares his experience taking a recent yoga class, and how his experience points to the future of the fitness industry. 86% of people say they'll pay more for a better experience. 77% of people say they're working out for reasons other than their body. The answer is clear. People don’t care about the workout. They care about the experience they have while doing it. Learn why Flow State is the future of fitness, and don't forget to sign up for Shay's upcoming 2022 events: Four Pillars of an Un...2022-05-2810 min
The Fitcarma PodcastFCM175: Selling Broccoli Dipped In Chocolate & Other Musings with ShayIn this episode Shay shares THREE THINGS that happened this week and downloads some insights she had to you. She's gonna let you in behind the scenes and share some takeaways from conversations she's had with clients and colleagues, something that really got to her on the internet, along with some thoughts and tips for you to think about that we hope will resonate with you.2022-05-2216 min
Fitness Education Online Podcast I For Personal Trainers, Fitness Professionals, Gym Owners & the Fitness IndustryEp 219: How to teach an epic, unforgettable fitness class that transforms lives with Shay KostabiWelcome to FitPro's Guide Podcast To Growing Their Fitness Business Podcast!In this episode of the FitPro's Guide Podcast To Growing Their Fitness Business Podcast, Jono Petrohilos interviews Shay Kostabi . Shay is the Co founder and director at Fitness Career Mastery. Her goal? To help you build a brand that attracts your ideal client and create epic experiences that make them want to stay foreverConnect with Shaywww.fitnesscareermastery.com/conservatory www.fitnesscareermastery.com/gethigh --Note: P...2022-04-1743 min
The Fitcarma PodcastFCM168: Don't Give Up- the World Needs You More Than EverIn this episode Shay shares her thoughts on the state of the world, and why now, more than ever, the world needs YOU and movement.2022-03-1109 min
The Fitcarma PodcastFCM159: RESOLUTIONS SUCK! How Choosing a Theme For The Year Has The Power To Completely Transform Your LifeNew Year; New You is B.S. And Resolutions Suck. New Year, same you... only better. In this episode, Shay is going to teach you how to take your tired old list of New Year's Resolutions and transform them into meaningful, fulfilling, life-changing goals that are truly in alignment with your purpose with more clarity and focus and lot less guilt and shame by using the power of choosing a THEME for the year ahead. 2022-01-0129 min
The Fitcarma PodcastFCM153: Conquer the Chaos: How to Solve the 5 Biggest Problems that Keep Your Business from Turning a Profit with Len & Sasha of WellnessLivingRunning a business is hard. As a creator or entrepreneur there are so many hats that you have to wear, and often a ton of different tasks that you have to manage. Amidst what can feel like controlled chaos at times, it can be extremely difficult to be able to take an objective look at your operations and determine what it is that is causing the biggest problem, what could be made easier, or optimized. That’s why in today’s episode, our guests are going to uncover the biggest problems small...2021-11-1341 min
The Fitcarma PodcastFCM142: Taking Your Digital Offering to the Next Level & What Comes Next In The Digital Space with PJ TaeiOver the last year, Shay and I have shifted a huge amount of Fitness Career Mastery’s business towards helping fitness professionals transition online and find success in what can seem like a crowded space. We’ve looked into every piece of technology that you could possibly use in order to determine the simplest and most powerful and professional tools to help you create a high quality digital class experience for your clients. Of all the platforms that we’ve toured and tried, there’s been one’s that’s stood apart- UScreen...2021-05-0827 min
Female emPOWERED: Winning in Business & LifeThe Essential Ingredients Every Business Must Have to Survive with Shay Kostabi and Barry EnisWelcome back to another episode of Female emPOWERED! Today I’m joined by Shay Kostabi and Barry Enis from Fitness Career Podcast! These two are a husband and wife duo and consulting team with over a decade of experience in the industry. They teach various modalities on and offline, train and mentor the future generations of instructors, and help build boutique fitness studio businesses around the world.Fitness Career Mastery became the consulting and educational platform that it is when Barry and Shay joined forces. They combined Barry’s podcast (featuring tons of free resources and tips from...2021-05-041h 20
The Fitcarma PodcastFCM131: Mandatory Meetings and Trainings- Do They Need To Be Paid? with Cory SterlingIn this episode we feature a question that came up in the Fitness Career Mastery Community and quickly caught fire. It's also been a question that we've heard some up repeatedly, all over the world. When studio owners call mandatory meetings or trainings- what do they legally owe their employees or independent contractors for their time? To answer this question be bring back the expert of law in the fitness industry, Cory Sterling, who takes a deep dive into the rights of studio owners, and how fitness professionals can empower themselves. View links to all the episodes...2020-07-2643 min
The Fitcarma PodcastFCM130: Inner Engineering- How to Find Your Gift and Magnify It with Scott HopsonA career in fitness is incredibly fulfilling. You have the ability to change people’s lives! Not just their bodies, but their emotional state, mental state, level of personal empowerment, their habits, and more. But it’s hard to have a deep and meaningful impact when we’re not in touch with what makes us special. As our guest says, before you decide where the bus is going- who is driving the bus? In this episode we talk about a number of things that help you find your unique gift- and how to magnify it. We talk about...2020-07-1052 min
The Fitness Founders PodcastBarry Ennis and Shay Kostabi Explain the Fundamentals of a Great Online Class Experience This week we talk to Barry Ennis and Shay Kostabi, who help fitness studios succeed with their online offering and host the popular Fitness Career Mastery Podcast. In this episode, we talk about creating high-quality live streaming at low cost, the fundamentals of coaching on camera, and integrating your online offering into your reopening strategy. Check out their excellent training course Learn to Livestream here: https://fitnesscareermastery.com/learntolivestream Barry and Shay have also kindly provided a discount of 15% - use the code GLOFOXLIVE This podcast is brought to you by...2020-07-0245 min
The Fitcarma PodcastFCM129: The Financial Fitness Plan Your Studio Needs with Lauren SchoenfeldTimes are tough, and the landscape of the fitness industry's future seems to always be changing. But by combining your business’ financials with the right expertise, you can make informed, data-driven decisions about how to reopen your studio successfully. In this episode, we speak with a wizard of financials in the fitness industry, who will teach you how to get your finger on the pulse of your studio's financials by asking five critical questions. The answers will ensure not only your business's survival, but also allow it to come out stronger on the other side. We also discuss the th...2020-06-2051 min
The Fitcarma PodcastFCM128: Business Planning for the Post-COVID Period with Billy PolsonIn today’s episode, we brought back Billy Polson, who we’ve had on the show twice before because on his incredible actionable insights and tips into running a business- and he is a pro, having not only run DIAKADI fitness in San Francisco for 16 years, but winning best gym/ trainers for all but one of those years. Despite so much success, Billy was hit hard by the impact of the COVID related shutdown, and he shares some of the struggles and emotions that he’s faced as a result, that I think you will certainly be able t...2020-06-1654 min
Everything is TeachableTraining Fitness Professionals (Fitness Career Mastery, Barry Ennis and Shay Kostabi)Meet Barry Ennis and Shay Kostabi. Together, they are the co-founders of Fitness Career Mastery, an educational resource for fitness entrepreneurs. In this episode, you’ll hear how they took very different journeys to become global fitness instructors, and how they’re turning a decade of fitness industry experience into a full training university for fitness entrepreneurs.We talk in-depth about why you can’t simply take your offline class and turn it into an online course, and we also discuss the fine line between what you should give away generously for free, and what you sho...2020-06-0951 min
The Fitcarma PodcastFCM127: Post-COVID Legal Essentials for the Fitness Industry with Cory SterlingTalking about the law just got fun. In this episode we welcome a special guest who has an amazing ability to explain seemingly complicated legal concepts in terms that we can all understand so that we’re empowered and equipped with knowledge to take care of ourselves and our businesses. We just love his message that when it comes to law, it’s about relationships, and the best way to protect yourself from lawsuits is to communicate openly and honestly about what your expectations are of the other party, and what they can expect from you. T...2020-05-3050 min
The Fitcarma PodcastFCM126: Navigating Uncertainty and Managing Mental Health with Bianca RodriguezThroughout quarantine, we’ve been so focused on our safety and physical health, and the health of our businesses, that our mental health has most likely taken a bit of a back seat. You might now find yourself struggling with feelings of inadequacy from not being able to handle or produce as much as you used to. Or perhaps you’re completely overwhelmed and anxious over not knowing where to direct your focus- which only causes further paralysis and overwhelm. Maybe you’re just feeling burnt out and unmotivated altogether … or some strange cocktail of all of the above. I...2020-05-2358 min
The Fitcarma PodcastFCM125: How to Go From OK to Masterful on Camera with Mason BendewaldWhat does the Food Network (the 24 television channel that teaches you recipes and how to cook) have in common with your online workout videos? As it turns out, a lot! People don’t tune into the Food Network to watch cooks make food. It’s the amazing personalities that the hosts have that make you feel like they’re there in your kitchen- telling you a story about they learned their years ago from their grandmother. It’s really no different with your online workouts. Shouting numbers to the camera from across the room as you count down lunge reps isn’t eno...2020-05-1658 min
The Fitcarma PodcastFCM124: Taking a Critical Look at Your Reopening StrategyIn this episode we discuss some important things that you’re going to want to consider before opening your doors again coming out of Quarantine due to COVID 19. We’ve been watching closely, doing research, listening to your thoughts, answering your questions and concerns, and as a result, we’ve come up with a list of tips, suggestions, and ideas that you may want to implement as you prepare to get back to business. View links to all the episodes we mentioned in the Show Notes: fitnesscareermastery.com/episode124 What You’ll Learn fro...2020-05-1459 min
The Fitcarma PodcastFCM123: How to Step Up as a Leader for Your Community With Michael and Paden HughesWe need leaders in the fitness industry right now. We’re hearing scary statistics that up to 40% of studios will not re-open coming out of quarantine, and with how important fitness is to the physical and mental health of our communities, this is incredibly disheartening news. For many it’s come as a result of not knowing how to pivot or respond to being required to shut our doors. Perhaps you are one of them. The question you must ask yourself is how are you leading your community through this time and providing stability? Our clients have been...2020-05-0756 min
The Fitcarma PodcastFCM122: Understanding the Power of Your Voice with Jordan SchollIn 2017 Patrick Aiken and Anna Rumbach completed a research study in Brisbane, Australia which found that 44-70% of group fitness instructors report some degree of acute or chronic voice changes since joining the fitness industry. And this should come as no surprise! As they pointed out, we as fitness professionals must perform in a very complex and unique environment compared to most occupational voice users. We must simultaneously use our voice and exercise, as well as compete with loud music, fans, or poor acoustics- sometimes no microphone. It’s time to change the culture surrounding vocal education an...2020-05-021h 03
Fitness Business Asia PodcastInject Soul Into Your Digital Offering with Shay Kostabi and Barry Ennis [Part 1 of 2]Jack welcomes on fellow podcasters Shay Kostabi and Barry Ennis of Fitness Career Mastery to discuss online and digital fitness offerings. Barry and Shay help gyms and fitness businesses produce high-quality online platforms and digital content so they’re perfectly placed to help gym owners navigate this big shift online. For more information on equipment, royalty-free music and Shay and Barry - check out the episode webpage here GUEST RESOURCES FITNESS CAREER MASTERY FREE COURSE SAMPLE LEARN TO LIVESTREAM COURSE SHOW RESO...2020-04-2038 min
The Fitcarma PodcastFCM121: Music Licensing 101 with Aaron Green from Easy Song LicensingMusic Licensing has always been a hot topic in the fitness industry, but now it’s essential to understand since so many of us have moved to the digital space to create online content online for our members and followers. We’ve heard SO many questions like, why are my workouts getting interrupted or deleted from my social media channels? Why does everything I post get flagged for copy-write infringement? How come some people get caught, while others seem to slip through the cracks? I just want to play my Spotify playlist – why are these record publishers so greedy? This e...2020-04-111h 05
The Fitcarma PodcastFCM120: Learning Strategy Behind Your Package Options and Prices with Susan RothmanIn this episode, enjoy an enlightening conversation with Susan Rothman on a topic that can be so muddled for studio owners. This episode is PACKED with information on how to structure your package options that best serve our market, clientele, and bottom line, while keeping it simple for our clients, front desk, and instructors to understand. We also talk about pricing and sales processes; how to sell based on value, rather than on price; in what way you should be looking at your competition; and how to set yourself apart. We talk about how you should train your team to...2020-03-131h 00
The Fitcarma PodcastFCM119: The Science Behind the Benefits of a Personalized Experience with Emma Masters Biologically, we’re wired to always seek safety. When a brand new client steps into our studios or fitness classes- there can be so many unknowns, it doesn’t always feel like a safe zone. On top of that, they’re expected to take themselves out of their comfort zone and into a state of vulnerability- the complete opposite of safety! The more that we can make our clients feel safe when they come into class, the more likely they are to get the most out of their workout, and in turn, come back more often.2020-03-0654 min
The Fitcarma PodcastFCM118: How to Ensure an Exceptional Client Experience with Shannon Tracey of Mariana Tek We’re all in the fitness industry to change people’s lives. and to change people’s lives we have to get them to come to our studio. What we may not think about all that often is that our customer journey begins long before they walk through the doors to the studio. What this means is that the capabilities of our website and ease of our booking software has a lot to do with the first impression that our potential future clients receive. If it’s too much of a hassle, challenging, or uninformative, they may...2020-02-2839 min
The Fitcarma PodcastFCM117: Real Life Insights into Being a Fitness Professional (Part 2)In this special two part series, we decided to switch things around, and give you the opportunity to hear our answers to questions from our experience as international master trainers and having consulted for fitness businesses all over the world. For these episodes we brought on Jessica Sandow- an instructor in Oakland California, and our […] The post FCM117: Real Life Insights into Being a Fitness Professional (Part 2) appeared first on Fitness Career Mastery.2020-02-2139 min
The Fitcarma PodcastFCM116: Real Life Insights into Being a Fitness Professional (Part 1)In this special two part series, we decided to switch things around, and give you the opportunity to hear our answers to questions from our experience as international master trainers and having consulted for fitness businesses all over the world. For these episodes we brought on Jessica Sandow- an instructor in Oakland California, and our […] The post FCM116: Real Life Insights into Being a Fitness Professional (Part 1) appeared first on Fitness Career Mastery.2020-02-1441 min
The Fitcarma PodcastFCM115: 4 Steps for Fitness Entrepreneurs to Get Ahead of the Competition with Billy PolsonThere’s a lot of competition out there! But do you know who it is? Can you name your top two competitors? What are the other choices in your market for your clients? What are your strengths and superpowers? How are you unique in the presentation of your product and services? HOW are you presenting those? […] The post FCM115: 4 Steps for Fitness Entrepreneurs to Get Ahead of the Competition with Billy Polson appeared first on Fitness Career Mastery.2020-02-0752 min
The Fitcarma PodcastFCM114: Understanding the Psychological Effects of Music in Fitness with Kelly McGonigalIn this episode we continue our conversation with Stanford University health psychologist Kelly McGonigal as we explore what we love most about fitness- music, and the way it feels when the right song comes on at the right time. Listen to this episode to learn the science behind what we already intuitively know and feel […] The post FCM114: Understanding the Psychological Effects of Music in Fitness with Kelly McGonigal appeared first on Fitness Career Mastery.2020-02-0636 min
The Fitcarma PodcastFCM113: Why Synchronized Movement Creates Connection & How to Harness the Effect with Kelly McGonigalThe work we do as fitness professionals transcends physical health and entertaining people. It has a deep impact on the lives of our clients. We all know the feeling you get when you’re moving with other people, and suddenly your sense of self expands, in a way that both makes you feel more connected with […] The post FCM113: Why Synchronized Movement Creates Connection & How to Harness the Effect with Kelly McGonigal appeared first on Fitness Career Mastery.2020-01-2450 min
The Fitcarma PodcastFCM112: What Building a Strong Community Can Do For Your Business with Ntiedo EtukWe’re now living in an age where digital fitness solutions are growing like apps, YouTube videos, and companies like Peloton, The Mirror, and Tonal. Fitness is also becoming more popular, with more brick and mortar locations entering the market. It’s getting competitive out there. BUT the one sustainable competitive advantage that a studio has compared […] The post FCM112: What Building a Strong Community Can Do For Your Business with Ntiedo Etuk appeared first on Fitness Career Mastery.2020-01-171h 01
The Fitcarma PodcastFCM111: Rethinking Productivity- Making the Complex Simple with Scott HopsonRecently in the FCM community we asked what your biggest success was from last year, and so many of your answers had to do with taking a big leap of faith towards your goals. As we enter this new year and decade, I’m sure you feel the desire to make huge leaps forward in your […] The post FCM111: Rethinking Productivity- Making the Complex Simple with Scott Hopson appeared first on Fitness Career Mastery.2020-01-0957 min
The Fitcarma PodcastFCM110: The Art of Integration with Lindsey RainwaterAs we enter a new year and decade, it’s natural to not only go into a state of reflection over the last year (and decade) and also start thinking ahead to all the things you want to do differently and accomplish moving forward. Sometimes those to-do lists can get so long that we wind up […] The post FCM110: The Art of Integration with Lindsey Rainwater appeared first on Fitness Career Mastery.2020-01-0355 min
The Fitcarma PodcastFCM109: Secrets of a Data-Driven Experience with Reynaldo ReynaIn this fascinating conversation with a frankly, brilliant studio owner we talk about how he has created a completely automated, data driven, personalized experience in his studio that his clients cannot possibly replicate at home. Listen as he talks about how everything, from the workout, to the coaching, to the followup email sequences are personalized […] The post FCM109: Secrets of a Data-Driven Experience with Reynaldo Reyna appeared first on Fitness Career Mastery.2019-12-2044 min
The Fitcarma PodcastFCM108: The Future of Studio Design with Cuoco BlackAccording to our guest today, you’ve got your 1.0 concepts. They’re the ones with the green AstroTurf and the blue stripe on the wall. You’ve got your 2.0 concepts which are very clean and modern but resemble all the other boutique concepts out there. And then you have your 10.0 concepts- the ones that take […] The post FCM108: The Future of Studio Design with Cuoco Black appeared first on Fitness Career Mastery.2019-12-1356 min
The Fitcarma PodcastFCM107: Five Tax Tips for a Financially Fit Year End with Shannon WeinsteinJust like people know that they should be getting into fitness for their health and well-being, many also know that they should be working on getting more organized with their finances, but both are harder than they seem. Physical and financial fitness are the same in the sense that it’s not easy to build good […] The post FCM107: Five Tax Tips for a Financially Fit Year End with Shannon Weinstein appeared first on Fitness Career Mastery.2019-12-0629 min
The Fitcarma PodcastFCM106: How to Ensure You’re Best Protected from Lawsuits with Danielle SteadIt’s a fear that lurks in the back of the minds of personal trainers, online trainers, group fitness instructors, and studio owners all over the world- what if there’s an incident in our training sessions or classes and someone approaches us with a lawsuit. What is that process like? How can we ensure that we […] The post FCM106: How to Ensure You’re Best Protected from Lawsuits with Danielle Stead appeared first on Fitness Career Mastery.2019-11-291h 02
The Fitcarma PodcastFCM105: Turn Your Passion for Fitness into a Powerful Purpose and Wildly Successful Career with Dr. John Berardi (Part 2)Once you get your certification, how do you navigate the fitness industry? In this episode we continue our talk about how you can find your voice, build a strong business model, find your niche market, create a sustainable brand image, and market yourself with the author of Change Maker: Turn Your Passion for Health and […] The post FCM105: Turn Your Passion for Fitness into a Powerful Purpose and Wildly Successful Career with Dr. John Berardi (Part 2) appeared first on Fitness Career Mastery.2019-11-2233 min
The Fitcarma PodcastFCM104: Turn Your Passion for Fitness into a Powerful Purpose and Wildly Successful Career with Dr. John Berardi (Part 1)Once you get your certification, how do you navigate the fitness industry? In this episode we talk about how you can find your voice, build a strong business model, find your niche market, create a sustainable brand image, and market yourself with the author of Change Maker: Turn Your Passion for Health and Fitness into […] The post FCM104: Turn Your Passion for Fitness into a Powerful Purpose and Wildly Successful Career with Dr. John Berardi (Part 1) appeared first on Fitness Career Mastery.2019-11-1538 min
The Fitcarma PodcastFCM103: 7 Steps to Growing Your Income Exponentially with Paden HughesThe average fitness professional makes under $50,000 a year- a number extremely low for a profession that can have huge impact on the life and health of others. In this episode, we teach you why you’re not “just a trainer”, and how you can drastically increase your income and your influence in a relatively short […] The post FCM103: 7 Steps to Growing Your Income Exponentially with Paden Hughes appeared first on Fitness Career Mastery.2019-11-081h 03
The Fitcarma PodcastFCM102: Do’s and Don’ts Volume 2: High Intensity Reformer Pilates with Sarah MartzIn this series we’ll take an in depth look at different group fitness modalities: master instructors in their respective fields will give you all the Do’s and Don’ts of creating an amazing class experience – whether you’re just starting out or are already an experienced instructor trying to keep things fresh! In Volume 2, high-intensity […] The post FCM102: Do’s and Don’ts Volume 2 with Sarah Martz appeared first on Fitness Career Mastery.2019-11-0138 min
The Fitcarma PodcastFCM101: Event Planning 101Throwing an event can be an incredible tool that serves your business and its growth (aside from also being a ton of fun). You can gain more brand visibility, attract new leads and customers, develop stronger brand authority in your market, and create more brand loyalty by celebrating your business’s birthday or simply doing something […] The post FCM101: Event Planning 101 appeared first on Fitness Career Mastery.2019-10-251h 04
The Fitcarma PodcastFCM100: Celebrating 100 Episodes- Our Top 14 Moments from Fitness Career MasteryWe are so proud of you and so grateful that you continue to tune in week after week, and take time out of your busy schedule to join us and our community of actions takers who are committed to excellence, continued growth and leveling up our industry as whole. It has been so gratifying, rewarding, […] The post FCM100: Celebrating 100 Episodes- Our Top 14 Moments from Fitness Career Mastery appeared first on Fitness Career Mastery.2019-10-181h 14
The Fitcarma PodcastFCM099: Does Your Sound Suck? Three Things to Consider for Incredible Studio Sound with Marcelo Añez (Part 2)We all want to ensure that our awesome playlist can be properly appreciated through great sound in our classrooms whether it’s a yoga class or a high-octane dance cardio class, but making this a reality involves a LOT more than hanging some expensive speakers around the room. In fact, if you don’t properly budget for […] The post FCM099: Does Your Sound Suck? Three Things to Consider for Incredible Studio Sound with Marcelo Añez (Part 2) appeared first on Fitness Career Mastery.2019-10-1131 min
The Fitcarma PodcastFCM098: Does Your Sound Suck? Three Things to Consider for Incredible Studio Sound with Marcelo Añez (Part 1)We all want to ensure that our awesome playlist can be properly appreciated through great sound in our classrooms whether it’s a yoga class or a high-octane dance cardio class, but making this a reality involves a LOT more than hanging some expensive speakers around the room. In fact, if you don’t properly budget for […] The post FCM098: Does Your Sound Suck? Three Things to Consider for Incredible Studio Sound with Marcelo Añez (Part 1) appeared first on Fitness Career Mastery.2019-10-0441 min
The Fitcarma PodcastFCM097: Implementing Technology with the Future of Fitness with Eric MalzoneAs a fitness trainer or studio owner, it’s easy nowadays feel a bit of fear when looking at the rise of at-home technology-based fitness companies like Peloton and Tonal and wonder how you will be able to compete. In this episode with Eric Malzone, we discuss how you can become a part of the future […] The post FCM097: Implementing Technology with the Future of Fitness with Eric Malzone appeared first on Fitness Career Mastery.2019-09-2744 min
The Fitcarma PodcastFCM096: The Importance of Discovering and Owning Your Values with Michele GordonRunning a successful business and building a powerful brand involves walking a path that is not a straight line. Sometimes it can be very easy to wander off or even find the path in the first place! Being lost in the woods of commerce is a scary place to be, but your roadmap back is […] The post FCM096: The Importance of Discovering and Owning Your Values with Michele Gordon appeared first on Fitness Career Mastery.2019-09-2053 min
The Fitcarma PodcastFCM095: Improve Client Results, Retention, and Referrals with a VIP Experience with Matt WalrathWe speak about class and client experience a lot on Fitness Career Mastery, and that’s because what sets a VIP experience apart from an average one has to do with many things that are quite simple to implement, yet at the same time subtle to recognize. That’s why we invited Matt Walrath onto the show- […] The post FCM095: Improve Client Results, Retention, and Referrals with a VIP Experience with Matt Walrath appeared first on Fitness Career Mastery.2019-09-1358 min
The Fitcarma PodcastFCM094: Summer Cool-Down: Recapping Topics Addressed on the ShowIt’s summer, and like many of you, we are taking a break. So this week, rather than releasing a new episode, we’ll go back and re-cap past episodes based on topic. This is a great opportunity to go back and listen to old episodes, or hone in on one topic in particular. You can view […] The post FCM094: Summer Cool-Down: Recapping Topics Addressed on the Show appeared first on Fitness Career Mastery.2019-08-2418 min
The Fitcarma PodcastFCM093: 12 Top Tips from a Professional Class Reviewer for a Five-Star Client Experience with Kaitlin McCabe (Part 2)In this episode, we continue our conversation with Kaitlin McCabe, the “studio whisperer”, has attended classes at over 200 studios and tries a new workout once a week in one of the hottest fitness markets in the world- New York City. She uses all of this experience in her job as a freelance fitness/wellness branded […] The post FCM093: 12 Top Tips from a Professional Class Reviewer for a Five-Star Client Experience with Kaitlin McCabe (Part 2) appeared first on Fitness Career Mastery.2019-08-0937 min
The Fitcarma PodcastFCM092: 12 Top Tips from a Professional Class Reviewer for a Five-Star Client Experience with Kaitlin McCabe (Part 1)If you’ve ever wondered what it is that stands out to clients and members, and what they look for the most in their studio and workout experience, look no further. Kaitlin McCabe, the “studio whisperer”, has attended classes at over 200 studios and tries a new workout once a week in one of the hottest […] The post FCM092: 12 Top Tips from a Professional Class Reviewer for a Five-Star Client Experience with Kaitlin McCabe (Part 1) appeared first on Fitness Career Mastery.2019-08-0235 min
The Fitcarma PodcastFCM091: Busting the Myth That You Can’t Make Enough Money in the Fitness Industry with Shannon WeinsteinWant to start a career in fitness but are afraid that you won’t earn enough to make a living or support your family? Are you already in the industry but unhappy with what you’re making? Maybe you’re burnt out from teaching and training so much, or you feel your body breaking down from the wear […] The post FCM091: Busting the Myth That You Can’t Make Enough Money in the Fitness Industry with Shannon Weinstein appeared first on Fitness Career Mastery.2019-07-2649 min
The Fitcarma PodcastFCM090: The Power of Personalization and Service with Ben HartIn this day and age, where success for many is literally measured in how many followers you have, it can be tempting to strive to amass more followers, clients, or members to measure our success- but true influence, change, and impact comes from the depth of the relationships we form- not the breadth. This episode […] The post FCM090: The Power of Personalization and Service with Ben Hart appeared first on Fitness Career Mastery.2019-07-1953 min
The Fitcarma PodcastFCM089: How to Develop Your Talent, & Why Being Entertaining Is Actually More Important Than The Workout with Mason BendewaldWant to know what the director of P90X looks for when searching for the top fitness talent? Spoiler: it’s not just someone who looks great and knows how to lead a workout. This episode is an incredible resource for fitness professionals and studio owners alike to learn not only how to be great on camera, […] The post FCM089: How to Develop Your Talent, & Why Being Entertaining Is Actually More Important Than The Workout with Mason Bendewald appeared first on Fitness Career Mastery.2019-07-121h 05
The Fitcarma PodcastFCM088: The Art of Coaching and CueingThere aren’t a lot of resources out there for fitness professionals on how to teach a class after you get your certification. When it comes to coaching and cueing, most of us are not taught a systematic approach. This goes beyond knowing anatomy/ physiology, movement patterns, progressions/ regressions, but the delivery system that you use […] The post FCM088: The Art of Coaching and Cueing appeared first on Fitness Career Mastery.2019-07-0548 min
The Fitcarma PodcastFCM087: Are Your Playlists POPPIN’?Do you ever wonder how much time you should really be spending on your playlists for class? Maybe you’re feeling stuck because you feel like you have the same songs on repeat week after week, and you’re feeling underwhelmed and un-inspired by your music and you’re afraid your clients might be too? Or are you […] The post FCM087: Are Your Playlists POPPIN’? appeared first on Fitness Career Mastery.2019-06-2852 min
The Fitcarma PodcastFCM086: Transform Your Email Marketing for Maximum Impact with Rob & KennedyNone of our clients are the same. They’re all different ages and genders, and therefore have vastly different goals. Think about a 24 year old man versus a 32 year old woman versus a 60 year old man. One might be a busy executive, one just trying to stay mobile, and another training for an […] The post FCM086: Transform Your Email Marketing for Maximum Impact with Rob & Kennedy appeared first on Fitness Career Mastery.2019-06-2151 min
The Fitcarma PodcastFCM085: Learn the Three Essential Elements of an Ideal Business with Pat RigsbyWait… it’s not ALL about the experience?? Well, in order to deliver clients an incredible experience, we have to have clients to deliver that experience to, and too often we don’t put enough attention into how we develop a strong relationship with potential clients in order to get them to become paying regulars. We don’t […] The post FCM085: Learn the Three Essential Elements of an Ideal Business with Pat Rigsby appeared first on Fitness Career Mastery.2019-06-1455 min
The Fitcarma PodcastFCM084: Empowering Yourself to Take A Leap of Faith Towards Your Dream Life and Break Free of Burnout with Jess GlazerAre you burnt out? Do you find yourself grinding and hustling every day, but you’re still not able to have the impact on others that you know you can have, and fully share your gifts and talents? Maybe it’s time to make a shift. In this episode, Jess Glazer, founder of Empower U(niversity) tells her […] The post FCM084: Empowering Yourself to Take A Leap of Faith Towards Your Dream Life and Break Free of Burnout with Jess Glazer appeared first on Fitness Career Mastery.2019-06-0747 min
The Fitcarma PodcastFCM083: Dialing up the Emotional Experience in Your Class or Studio with Emma BarryIn a world where everything is becoming more automated and on-demand, we as fitness professionals and studio owners don’t just have to compete with the studio down the road, but Netflix or on-demand workouts as well! This means our classes and our studios have to become a special place where people can go to get […] The post FCM083: Dialing up the Emotional Experience in Your Class or Studio with Emma Barry appeared first on Fitness Career Mastery.2019-05-3152 min
The Fitcarma PodcastFCM 082: The Difference Between Independent Contractors and Employees + Tax Strategies That Save You Money with Mike JesowshekWhat’s the difference between studios classifying instructors as independent contractors versus employees? How do you properly and legally make that decision? What are the pros and cons of each for studio owners? How about the pros and cons for instructors? In this episode, all of these questions and more are laid out by a Certified […] The post FCM 082: The Difference Between Independent Contractors and Employees + Tax Strategies That Save You Money with Mike Jesowshek appeared first on Fitness Career Mastery.2019-05-2449 min
The Fitcarma PodcastFCM 081: Learn the Best Ways Instructors are Compensated and IncentivizedHow should instructors be paid? Sure, it’s easy to pay them a flat rate for teaching a class, but how do you incentivize them to fill their class? How do you get them to be loyal to your studio? What is the best model to use? Whether you’re a studio owner or a fitness professional, […] The post FCM 081: Learn the Best Ways Instructors are Compensated and Incentivized appeared first on Fitness Career Mastery.2019-05-1717 min
The Fitcarma PodcastFCM 080: Body Positivity in the Fitness Industry and Our Role as Messengers with Natalia PetrzelaAs fitness professionals, we have a lot more power than we think. Many of us have devoted followings of people that spend more time, money and energy with us than their doctors or therapists, spouses, or children. We have a real ability to help people re-think the way they think about themselves and who they […] The post FCM 080: Body Positivity in the Fitness Industry and Our Role as Messengers with Natalia Petrzela appeared first on Fitness Career Mastery.2019-05-1046 min
The Fitcarma PodcastFCM 079: Learning Proper Care of Your Voice with Speech Pathologist Sara DavisAs fitness professionals, we are considered “vocal athletes” according to Speech and Voice Pathologist Sara Davis. This means that on a daily basis we put ourselves at risk of injuring our voice. Many of us may even experience frequent vocal fatigue, hoarseness, or worse- all of which can be avoided completely by learning the tips […] The post FCM 079: Learning Proper Care of Your Voice with Speech Pathologist Sara Davis appeared first on Fitness Career Mastery.2019-05-0450 min
The Fitcarma PodcastFCM 078: Financing Strategies To Grow Your Fitness Business with Gerri DetweilerA true expert in her field, Gerri Detweiler has helped thousands of businesses with financing. In this episode she shares the most important steps in building your business credit in order to open your own studio or expand your current business in the fitness industry. Don’t forget to check out the references at fcm.com/episode78 for more free […] The post FCM 078: Financing Strategies To Grow Your Fitness Business with Gerri Detweiler appeared first on Fitness Career Mastery.2019-04-2639 min
The Fitcarma PodcastFCM 077: The Top 5 Ways to Level Up in the Fitness Industry with Dane RobinsonFormer football player Dane Robinson has been in the fitness industry for ten years working his way up. In this episode he shares his experience and plenty of practical, actionable tips on how to bring your business to the next level. What You’ll Learn: • How to go from trainer to fitness professional to fitness […] The post FCM 077: The Top 5 Ways to Level Up in the Fitness Industry with Dane Robinson appeared first on Fitness Career Mastery.2019-04-2059 min
The Fitcarma PodcastFCM 076: Hiring, Firing, and When to Call it Quits (Part 2)In part two of this series Barry and Shay take a look into the often difficult process of firing staff. How do you know when it’s time to let someone go? What are things you can do to turn the situation around? And if you have to part, how do you approach it? If you’ve […] The post FCM 076: Hiring, Firing, and When to Call it Quits (Part 2) appeared first on Fitness Career Mastery.2019-04-1430 min
The Fitcarma PodcastFCM 075: Hiring, Firing, and When to Call it Quits (Part 1)Part one of this insightful series is all about the hiring process and how to find a great fit for your studio! The episode is aimed at studio owners, operators or managers in hiring positions but also at trainers who want to get more insight into the hiring process and understand both sides of the […] The post FCM 075: Hiring, Firing, and When to Call it Quits (Part 1) appeared first on Fitness Career Mastery.2019-04-0540 min
The Fitcarma PodcastFCM 074: How to Establish Prices and Packages at Your Studio with Lise KueckerDrawing from her own inspiring success story, founder of Studio Grow Lise Kuecker shares the most important aspects of pricing in this week’s episode. Learn how to not only be profitable, but to create pricing that supports your lifestyle and work-life balance. Whether you’re just starting out as personal trainer/studio owner or are more experienced […] The post FCM 074: How to Establish Prices and Packages at Your Studio with Lise Kuecker appeared first on Fitness Career Mastery.2019-03-291h 02
The Fitcarma PodcastFCM 073: The Incredible Story of an FCM Listener Turned Studio OwnerIn this very special episode we follow Studio Box owner Dwayne Rowsell on his journey to opening a new boutique boxing studio – following an immersive coaching experience with master fitness instructors Shay Kostabi and Barry Ennis. Learn how to prepare for running a fitness boutique and how to stand out, and get inspired by […] The post FCM 073: The Incredible Story of an FCM Listener Turned Studio Owner appeared first on Fitness Career Mastery.2019-03-2255 min
The Fitcarma PodcastFCM 072: Establishing Rapport and a Heart Connection With Your Clients with Thomas AscoughHow can you connect with your clients mentally and emotionally? What mindset do you need to create a successful brand? Thomas Ascough, co-founder of PLYOGA, talks about the importance of the mental aspect in fitness inspired by his own experience of creating a successful brand and loyal customers. What You’ll Learn: How maintain a […] The post FCM 072: Establishing Rapport and a Heart Connection With Your Clients with Thomas Ascough appeared first on Fitness Career Mastery.2019-03-1549 min
The Fitcarma PodcastFCM 071: Learning a Massive Mindset Shift Towards Competitors with Ross CampbellIn this episode we discuss why a collaborative mindset actually makes you more competitive in the market than a competitive mindset. Tune in as Ross Campbell, Founder and CEO of FIT Summit, explains the benefits and strategies of collaboration across the fitness and health industry. What You’ll Learn: Why collaboration is so essential for […] The post FCM 071: Learning a Massive Mindset Shift Towards Competitors with Ross Campbell appeared first on Fitness Career Mastery.2019-03-0836 min
The Fitcarma PodcastFCM 070: Do’s and Don’ts Volume 1: Indoor Cycling with Kate HoernerIn this series we’ll take an in depth look at different group fitness modalities: master instructors in their respective fields will give you all the Do’s and Don’ts of creating an amazing class experience – whether you’re just starting out or are already an experienced instructor trying to keep things fresh! In Volume 1, indoor […] The post FCM 070: Do’s and Don’ts Volume 1 with Kate Hoerner appeared first on Fitness Career Mastery.2019-03-0154 min
The Fitcarma PodcastFCM 069: Lessons in Increasing Your Retention Rate with Dr. Paul Bedford- The Retention GuruWhat can trainers or studio owners do to keep their clients loyal and coming back to class? Spoiler: It’s not about the money. In this episode we talk about how to create a loyal following and high retention rates – and why it’s all about psychology. Learn how to keep your clients coming back! What […] The post FCM 069: Lessons in Increasing Your Retention Rate with Dr. Paul Bedford- The Retention Guru appeared first on Fitness Career Mastery.2019-02-2254 min
The Fitcarma PodcastFCM 068: Using Instagram To Maximize Lead Generation, Community Growth, and Sales with Jono PetrohilosIn this eye opening episode we discuss multiple strategies on how to grow our Instagram following and utilize it to increase your sales. We find out why quality over quantity matters, what differentiates Instagram from Facebook and we also get some brilliant, actionable advice on how to easily create content that engages your clients. Be […] The post FCM 068: Using Instagram To Maximize Lead Generation, Community Growth, and Sales with Jono Petrohilos appeared first on Fitness Career Mastery.2019-02-151h 06
The Fitcarma PodcastFCM 067: Using Facebook To Maximize Lead Generation, Community Growth, and Sales with Jono PetrohilosWe haven’t really broken down social media on the podcast before, and over the next two episodes, we’re talking with an expert on how to use both Facebook and Instagram (the two platforms where the fitness industry lives) for the purpose of generating leads, growing a community, making sales, and growing your business. These super […] The post FCM 067: Using Facebook To Maximize Lead Generation, Community Growth, and Sales with Jono Petrohilos appeared first on Fitness Career Mastery.2019-02-081h 03
The Fitcarma PodcastFCM 066: Three “Why’s” You Need To Know The Answers ToToday we are discussing three important “why’s” that every fitness professional and studio owner needs to be able to answer in order to deliver the best possible class experience. Fitness does more than keep people in shape – it has the potential to change lives by helping our clients rediscover confidence, push through hard times, […] The post FCM 066: Three “Why’s” You Need To Know The Answers To appeared first on Fitness Career Mastery.2019-02-0135 min
The Fitcarma PodcastFCM 065: Best Financial Practices to Create a Profitable Studio or Business with Charlie BeanManaging our financials can be a touchy subject. Sometimes the financial side of business is ugly, so we choose not to look at it. I think this comes from a lack of understanding, knowledge and proper guidance on the subject. Simultaneously, we know that if we want to be profitable, we have to be on […] The post FCM 065: Best Financial Practices to Create a Profitable Studio or Business with Charlie Bean appeared first on Fitness Career Mastery.2019-01-2648 min
The Fitcarma PodcastFCM 064: Steps to Opening Your Own Studio with Tash Bean and Debbie Davis (Part 2)This is the continuation of our two part series focusing on how to open your own studio. Our guests, Tash Bean and Debbie Davis are here again to share their knowledge and experience in this topic. In our last episode, we talked about how important it is to choose the right location and developing the […] The post FCM 064: Steps to Opening Your Own Studio with Tash Bean and Debbie Davis (Part 2) appeared first on Fitness Career Mastery.2019-01-1958 min
The Fitcarma PodcastFCM 063: Steps to Opening Your Own Studio with Tash Bean and Debbie Davis (Part 1)This is the beginning of a two part series focusing on how to open your own studio. Before you start this process, it is very important to get clear on your vision. This was heavily discussed in Episode 61 with Shay Kostabi- so be sure to jump back to those episodes first if you have […] The post FCM 063: Steps to Opening Your Own Studio with Tash Bean and Debbie Davis (Part 1) appeared first on Fitness Career Mastery.2019-01-1253 min
The Fitcarma PodcastFCM 061: The #1 Factor That Determines Your Growth in Fitness with Shay KostabiIn Episode 61 we discuss a topic that is extremely important and will greatly determine your success in the fitness industry. It’s called product development. Without a good understanding of this, you’re going to have a very difficult time doing anything else that you’ve learned how to master on this podcast. How to market yourself, […] The post FCM 061: The #1 Factor That Determines Your Growth in Fitness with Shay Kostabi appeared first on Fitness Career Mastery.2018-12-2152 min
The Fitcarma PodcastFCM 025: How to Create Your Own Class with Shay KostabiYou’ve been teaching for a long time and have mastered the method that you teach. You feel ready to create your own class. Or, you’re a studio owner looking to create a class. Where do you start? What is the process like? What should you focus on? Shay Kostabi, an internationally recognized consultant who has […] The post FCM 025: How to Create Your Own Class with Shay Kostabi appeared first on Fitness Career Mastery.2018-04-0656 min
The Fitcarma PodcastFCM 004: How to Develop a “Persona” with Shay KostabiDeveloping a persona is something that I believe is directly related to your success as a personal trainer or group fitness instructor. Think of it as a means to separate yourself from what’s going on in your life outside the classroom, and also separate yourself from some of the things that could easily distract us […] The post FCM 004: How to Develop a “Persona” with Shay Kostabi appeared first on Fitness Career Mastery.2017-11-1042 min