Shows
Entrepreneurs in MotionCreating a strong and strategic brand for your business - with Robyn YoungHaving a well-defined brand is a really important element of a successful business, and today's guest is going to help you build one. I'm talking with Robyn Young, and in this interview you'll learn how branding is more than just "design" as well as some concrete steps for getting to the core of your company's brand. Robyn also talks about the biggest branding mistakes entrepreneurs tend to make, and she shares a case study from her own business on how refining the branding resulted in major growth and clarity. Highlights: - Why is branding so important, anyway? - DIY...2018-04-1828 min