Shows
CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty HayesMarketing Team Re-design and Agile Marketing Implementation | How Keypath Education transformed its marketing team to drive higher engagement, efficiency and effectivenessWith Sheena Sudra, Executive Director - Marketing and Customer Experience, APAC and Gemma Gray, Director of Product, Asia-Pacific, from Keypath Education. In this episode, we discuss: The extensive process that Sheena undertook to reimagine and re-design her Marketing and CX team including current state analysis, problem/opportunity identification and crafting future state design principles. How Sheena engaged the team and executive along the re-design process to get their buy-in and insights. How Gemma and Sheena implemented Agile Marketing at Keypath and the key drivers for this. The incredible results K...2023-09-1149 min