Shows
Profitable Women90. Honoring the Season I'm InAs the year winds down, I find myself reflecting deeply, prompting a heartfelt decision to pause the Profitable Women podcast temporarily. This isn't a goodbye, but honoring the season I’m in, allowing for rest, reflection, and clarity. I'm stepping into a season where I can savor the last moments of having my children at home before the season shifts again.Thank you for being part of this journey, for your unwavering support, and for growing alongside me. Until the next season reveals itself, take care of yourself, honor your season, and continue building a life and bu...
2025-12-2508 minProfitable Women89. Color Outside the Lines: Personal Style as a Business Strategy with Ellie SteinbrinkIn today’s episode, I welcome Ellie Steinbrink, a personal branding expert and stylist who empowers female entrepreneurs through the lens of style. With a background in psychology, marketing, and branding, Ellie helps women develop a personal style that feels authentic and truly supports their professional brand.We dive into the connection between personal style, self-trust, and empowerment. Ellie shares thoughtful insights on moving beyond the societal expectations that often shape how women feel they “should” show up. She offers practical guidance on embracing vulnerability and shifting from performance to identity.Throughout our conversation, we talk a...
2025-12-1845 minProfitable Women88. Starting a Business in College: Harmony Media's Story with Makenna CampbellIn today’s episode, I’m joined by Makenna Campbell, founder of Harmony Media, as she shares her story of starting a business while still in college. Makenna takes us back to her roots in agribusiness, where she originally planned for a career in sales, until a pivotal internship at a small co-op opened the door to video content and storytelling in agriculture. With no prior experience, she leaned into curiosity, taught herself video production through online resources, and began creating meaningful content for local farmers and events.We talk about the early fears that tend to show...
2025-12-1135 minProfitable Women87. Seasons of Business: How Janet Berry-Johnson Followed Her Curiosity Into a New CallingIn today's episode, I am joined by Janet Berry-Johnson, a CPA turned financial educator and daily money manager. She shares her journey from traditional accounting to launching Firefly Financial Organizing in 2024. Janet and I talk about the complexities of money mindset among the aging generation and the hurdles in discussing finances with adult children. We also discuss the reluctance of parents to open up about their financial situations and the prevalent feelings of shame and guilt around financial literacy. Janet's approach to balancing expertise in financial management and personal priorities offers valuable lessons for focusing on...
2025-12-0433 minProfitable Women86. Flowers and Farts Featuring the Hansen KidsToday, we have a very special episode with my kids. We're doing an exercise that we typically do at the dinner table every night called "flower and fart" for the day. It's our chance to do a little temperature check on what went well for the day, what we enjoyed, and what brought joy or excitement. And then we have farts, those less pleasant, maybe a little more on the negative side, for the day. So we go around the table and share our flowers and farts for the day. Today, the kids are sharing their flower and fart...
2025-11-2711 minProfitable Women85. Perspective Shifts: Finding Beauty and Creating Community with Ariel PanowiczIn today's episode, I am joined by Ariel Panowicz, a talented photographer and creative director from Omaha, Nebraska, who shares her inspiring journey in the creative field. Ariel's work is renowned for its vibrant portrayal of people and places, finding beauty in ordinary moments and transforming them into extraordinary memories. She discusses her passion for creating community, which led her to establish Luli's Creative House, a dynamic, community-focused space dedicated to empowering individuals through events and photo shoots. Hear how Ariel's innovative approach to photography emphasizes finding beauty in the mundane and challenges conventional notions of perfection, e...
2025-11-2035 minProfitable Women84. Burnout: Is It Time to Shed?In this episode, we're diving into something really close to my heart: dealing with burnout in entrepreneurship. I'm learning so much more about energy, moons, astrology, and how that energy plays into this. This year, specifically 2025 going into 2026, there is a transition to shedding and letting go of what's no longer serving us, so that in 2026, we can take action on what's really meant for us. I'm wondering whether there is a correlation between this burnout topic coming up now, as people are entering or learning to do this shedding and moving towards a more al...
2025-11-1318 minProfitable Women83. From Solo Designer to CEO: Building a Thriving Luxury Design Firm with Courtney OtteI'm thrilled to welcome one of my longtime clients, Courtney Otte, to the podcast today. Courtney is a powerhouse juggling life as a mom of three young kids, a military wife, and the creative force behind Modern Hive Interior Design in Omaha, Nebraska.In this episode, we dive into how Courtney built a luxury design firm all while growing a family amidst military deployments. We chat about the importance of adapting to life's various seasons, the art of effective delegation, and why adaptability is essential for navigating the dual roles of a business owner and a parent.
2025-11-0630 minProfitable Women82. Stepping Away to Step Forward: What Changed After 10 Days OffIn this episode, I'm sharing what I learned from stepping away from my business. You'll hear how this break revealed aspects that were misaligned with my values and my plans for integrating more regular downtime into my schedule. The time away reinforced the importance of trusting my team and the systems we've built, demonstrating that my business can thrive even when I need to step away. I discovered that stepping away didn't mean compromising on my business's integrity or success. As I move forward, I'm committed to better separating work and personal communications and embracing th...
2025-10-3016 minProfitable Women81. I Left My Business for 10 Days... And It Didn’t Burn Down!For those of you who have been on the edge of your seat week by week, waiting to find out how it went when I left my business for ten days… Guess what? We survived! Not only did we survive, but I think we thrived!In this episode, I share the journey of how I left my business for ten days and the preparation it took to make this break successful. From handing off tasks to team members, setting clear expectations, and communicating with clients, I explore the logistics and mindset shifts necessary to create a sustainable bu...
2025-10-2310 minProfitable Women80. Stop Avoiding the Thing: You’re Not IncompetentIn today's episode, I discuss the common misconception that everything needs to be perfectly organized before delegating tasks like bookkeeping to an expert, which can lead to a cycle of avoidance and overwhelm. By addressing the fear of being incompetent and recognizing that experts can handle disorganization, we can break this cycle and create a more sustainable business. This episode is all about embracing the discomfort of asking for help, honing the skills of delegation, and understanding that you don't have to do it all yourself. In this episode, I cover: How to break down the fea...
2025-10-1615 minProfitable Women79. Taking Maternity Leave as a Business Owner with Jill CarrIn today's episode, I am so excited to welcome Jill Carr as a guest in this little mini-series on taking a break from your business. Jill recently took a 12-week maternity leave from her business to welcome a new family member, completely disconnecting from her business. She shares her journey of preparing her team to handle everything in her absence, highlighting the importance of planning, delegation, and trusting your team. In this episode, I cover: The common misconception that certain business tasks are too vital to hand off, and how, with thoughtful planning, a truly restorative mat...
2025-10-0948 minProfitable Women78. Getting It Out of Your Head: The First Step to DelegationDo you ever feel like you're constantly juggling tasks, afraid to step away from your business even for a moment?In today's episode, I'm diving into the topic of delegation. As we consider taking a break and building a sustainable business, there will be moments or situations that require delegation. I'm sharing practical steps for documenting tasks and procedures that can streamline workflows, reduce errors, and minimize stress—ensuring your business runs smoothly even when you're away. This approach not only prepares you for successful delegation but also enhances your efficiency and clarity.
2025-10-0220 minProfitable Women77. From “I’ve Got It” to “Can You Help?”: Building the Muscle of AskingIn today's episode, I'm sharing my experience in building the muscle of asking for help and the power of delegation. I'm reflecting on how the practice of asking for help became essential in my business and family life. I started with low-stakes situations to become more comfortable with receiving help, ultimately protecting my well-being and ensuring success. I'm also talking about the importance of identifying whether the person or place we seek assistance from is truly capable and willing to help, and exploring alternative options when necessary. Embracing these practices will transform your approach to tackling both bu...
2025-09-2518 minProfitable Women76. I Am Leaving My Business... For 10 Days!Turning 40 is a special milestone, and what better way to celebrate than by embarking on a much-needed, unplugged European adventure? In today's episode, I'm sharing three specific things that I've been doing to help prepare and plan for leaving my business. It has been no small feat, involving years of preparation and an overhaul of my business model to ensure it thrives without my constant oversight. By investing in the right team and addressing my nervous system, I've laid the groundwork to ensure my business can flourish independently, all while prioritizing my well-being. As I lo...
2025-09-1814 minProfitable Women75. Hot Take: Hourly Billing Is a Disservice to Your ClientIn today’s episode, I’m tackling a hot topic—hourly billing for project-based service contracts. My frustrations with this common pricing model stem from its tendency to create a misalignment of interests between service providers and clients. I encourage you to shift towards value-based pricing, where flat rates reflect the true value and expertise you provide. By focusing on the outcomes and transformations you deliver, rather than the hours spent, you can enhance the client experience and optimize your processes, benefiting everyone involved. This pricing model can pave the way for more efficient, scalable, and satisfying busines...
2025-09-1117 minProfitable Women74. 40 Lessons from 40 Years: What Life Has Taught Me (So Far)Today, I'm celebrating my 40th birthday by sharing 40 life lessons gathered over the past four decades. This episode captures what life has taught me through major life changes, from corporate climbs to entrepreneurship, marriage, divorce, and parenthood. As I share these life lessons, I emphasize the importance of authenticity and vulnerability. I encourage you to embrace your emotions, let love in, and understand the ripple effect that being authentically you can have on those around you. This episode is a heartfelt invitation to present your true self to the world as a unique gift, inspiring others to do the...
2025-09-0418 minProfitable Women73. Pricing Mindset: Value, Energy, and ProfitToday, I'm diving into one of the most emotionally charged topics we can have as female business owners, and that is pricing. I'm talking about how to align your pricing with the value, the energy, and the profit you want to make in business. Because here's the thing, you're not just setting a price for your service. You are truly setting the tone for how you work, who you work with, and the kind of business and life you're building.Your pricing is just a number, and your worth is not tied to your revenue. You are...
2025-08-2812 minProfitable Women72. Building a Sustainable Business with Profit Shift: Makenna Campbell’s StoryIn today's episode, Makenna Campbell is joining me to discuss how Profit Shift has equipped her to build a sustainable business. Makenna opens up about the common challenges she faced as a new business owner, particularly around financial sustainability and tax management, and how a strong community can be a game-changer. This episode is not only about the practices of building a sustainable business but also personal growth, providing a supportive space for solo entrepreneurs seeking meaningful engagement.In this episode, we cover: Makenna's initial uncertainties regarding the financial sustainability of her business were add...
2025-08-2128 minProfitable Women71. Overwhelmed by Business Finances? You Are Not Alone!Have you ever felt like your business finances are a puzzle you're not meant to solve? You're not alone! In this episode, I'm introducing Profit Shift, a game-changing four-month group coaching program crafted for women eager to demystify their business finances. If you find yourself overwhelmed by expenses, taxes, or identifying profitable ventures, this episode is the first step to conquering those fears. In Profit Shift, we focus on creating cash flow habits, reshaping pricing strategies, and shifting your mindset so that your business supports your dreams and energy without the confusion and overwhelm.The n...
2025-08-1407 minProfitable Women70. Take It All Apart with Lindsay LeahyIn today's episode, I am joined by Lindsay Leahy, founder of the Restoration Project, a women-owned coaching and consulting practice, as she shares her passion for empowering female business owners. We discuss the common trap high achievers fall into—overlooking their current successes in favor of future goals. Lindsay offers practical strategies to maintain peace and find motivation in the present.We also talk about Lindsay's new book, Take It All Apart, which helps you take a holistic look at your lived experiences and how they affect your thoughts, decisions, and actions, leaving you feeling inspired, empowered, an...
2025-08-0741 minProfitable Women69. The Truth I Haven’t Been Sharing (And Why That’s Changing)In today's episode, I'm revealing the truth about what happened when I finally realized that I was building my business on someone else's blueprint, definition of "enough," and measure of success. I'm laying it all out there; the good, the hard, the quiet decisions that no one saw me make, the ways I thought I was failing, the ways I almost quit, and the deeper truth I found in the middle of it all. I hope that you hear yourself in this episode and remember that you're not behind, you're not too much, and you're not wrong f...
2025-07-3111 minProfitable Women68. What’s Really Holding You Back? Trust, Systems, Vision, and Talent with Sarah BohnenkampIn today's episode, I sat down with the remarkable Sarah Bohnenkamp, an expert in strengths-based leadership and strategic planning whose mission is to help people become "anti-average." Sarah shares her top four indicators for discovering what's really holding you back. We explore why trusting yourself, establishing effective systems, defining your vision, and utilizing your talents are crucial for success. We also talk about the importance of embracing failure and using it as a stepping stone toward success. Drawing inspiration from professionals like Fred Whitfield and Michael Jordan, we emphasize the necessity of taking risks and learning from s...
2025-07-2437 minProfitable Women67. Be Curious, Not JudgmentalToday's episode is inspired by one of the best scenes from the TV show Ted Lasso. Ted shares a story about seeing a quote by Walt Whitman, which says, "Be curious, not judgmental." The quote struck me! It's an incredible mindset shift, especially when we turn it inward. Curiosity can help us reframe our mindset, challenge assumptions, and ultimately develop a more compassionate and open-minded approach to our challenges.In this episode, I cover: How shifting our mindset, from judgment to curiosity, opens doors to personal growth and understandingThe transformational journey of a client who conquered he...
2025-07-1709 minProfitable Women66. Finding Joy in the Journey with Kiah Twisselman BurchettIn today's episode, I am teaming up with Coach Kiah to share our personal journeys from being "recovering overachievers" and breaking free from the overwhelming cycle of hustle and burnout. Kiah emphasizes the concept of the "arrival fallacy," the misleading idea that reaching specific goals will bring perpetual happiness, and discovers that true contentment lies in altering our thoughts and beliefs in the present moment. We also discuss the need to trust one's intuition over external opinions, emphasizing the importance of community, self-awareness, and joy in the journey.In this episode, we cover: The mistaken belief that a...
2025-07-1035 minProfitable Women65. A Pause, a Shift, and a Thank You to My Former SelfIn today’s episode, I share my personal experience of embracing a pause and a shift. It was during a recent pause that I found the clarity I needed to redefine what this new phase of life post-divorce could look like. I share the key shifts that occurred, embracing growth, taking risks, and fostering self-trust. This episode is also a reminder that oftentimes the greatest growth comes from moments of stillness, not hustle.In this episode, I cover: My personal experience of embracing rest and reflection, stepping away from the constant churn of survival modeThe unexpected powe...
2025-07-0313 minProfitable Women64. What Happens When You Trust YourselfIn today's special episode, I'm reflecting on this tax season and what I really leaned into and learned. After 18 tax seasons, this was the year that I got out of my head and trusted myself in a way I'd never done before. Trusting myself involved bringing on a full-time staff member, showing up authentically when new opportunities arose, and aligning business decisions with my values. If you're struggling in your decision-making, I encourage you to notice where you already trust yourself and where you are outsourcing that power to something outside of you. So much magic and b...
2025-05-0114 minProfitable Women63. Scarcity vs. Strategy: A Better Way to Think About TaxesI have a confession for you: I am a CPA who doesn't enjoy talking about tax deductions. But there is a better way to think about taxes. In this episode, I'm sharing three ways to shift from a scarcity mindset to one of abundance. I want you to think about the greater possibilities beyond simply reducing your tax liability. The tax code is overly complex. So, let's focus on having cash in our businesses and making better decisions to help them become more profitable and sustainable.In this episode, I cover: My desire for ent...
2025-04-2415 minProfitable Women62. What If It Goes Right?Today, you are getting the raw thoughts as they come out of my head about possibilities and the question, "What if it goes right?" I heard a song recently that I had not heard before, and it was called What Could Go Right by Thomas Rhett and Lanie Gardner. As I was listening to this song, I couldn't help but think about how often we spend time and energy thinking about all the ways that something could go wrong versus opening up to the possibility that things could actually go right. What happens when we fl...
2025-04-1712 minProfitable Women61. What You Need to Know About Estimated Tax PaymentsToday's episode is a timely replay of a previous episode all about estimated tax payments and what you need to know. With the next due date around the corner on April 15th, it felt like the perfect time to bring this one back. Whether this is your first year making estimated tax payments or you need a refresher, this episode breaks it down for you. Let's make sure you're prepared, confident, and not caught off guard when tax time comes around.In this episode, I cover: How to determine if you need to make tax payments, ho...
2025-04-1017 minProfitable Women60. Shifting to Think Like A Business OwnerIn today's episode, we're exploring a critical transformation in how you approach your business—shifting from merely running a business to starting to think like a business owner. This shift is something that came up in my group program, Profit Shift, and it really struck me because it's something that can completely change the trajectory of your business.I know this shift well because I've lived it myself in my own journey. It's easy to let each decision stand alone, but when they all start flowing together, that's when we start moving towards our bigger goals and se...
2025-04-0314 minProfitable Women59. Beyond Budgeting: A More Aligned Way to Manage Your MoneyWhat if your approach to money could be less about control and more about trust? After years as a CPA, I realized that the conventional methods focusing solely on structure and discipline often lead to stress and anxiety. This episode explores a revolutionary shift in mindset: going beyond budgeting and balancing masculine energy, which offers structure and discipline, with feminine energy, which encourages flow, intuition, and trust in financial decision-making.In this episode, I'm sharing how these energies influence our relationship with money and how they can coexist beyond budgeting without the strain of constant micromanagement. This...
2025-03-2714 minProfitable Women58. Breaking the Silence: How Talking About Money Helps Women Earn MoreIn this episode, we're diving into a topic that has kept so many women stuck in an under-earning cycle: the belief that talking about money is bad. So today, I'm sharing my journey of uncovering this mindset, why so many women struggle with it, and how we can shift into confidence and power when it comes to talking about money. Historically, women being financially independent has been a radical act. So, if you want to celebrate Women's History Month in an impactful way, start talking about money (including reaching out to me on social media if you d...
2025-03-2011 minProfitable Women57. What Your Tax Refund (Or Balance Due) Really MeansIn today's episode, I'm sharing a fresh perspective on your tax refund and balance due amount and how they don't tell the whole story about your overall tax situation. Learn how to navigate your tax return confidently and why focusing on your tax liability is key to sound financial management. I want you to transform your approach to taxes to ensure you're not just chasing a refund but strategically managing your financial obligations.In this episode, I cover: Secrets to mastering your tax liability and maximizing your tax refunds with actionable insightsEssential components of Form 1040, emphasizing th...
2025-03-1312 minProfitable Women56. Finding Alignment in Business and LifeIn today's episode, I'm exploring the essential theme of alignment across all facets of life, from relationships to business and finances. Inspired by a thought-provoking reel from relationship expert Max Trombley, I'm examining how stepping back from our daily routines can help us recognize areas that are out of alignment before reaching a breaking point. I'm also sharing about reclaiming the power over our own happiness rather than relying on external factors or individuals. By cultivating goodness in our lives, no matter how small the gesture, we can start nurturing the life and business we aspire to a...
2025-03-0610 minProfitable Women55. Leaning into Human Design and My Journey as a ProjectorIn today's episode, I'm sharing my journey of aligning my business strategies with my human design patterns, which has led to greater clarity, ease, and profitability. You'll hear about the pivotal moment when I learned to wait for invitations, attracting ideal clients even during tough times. Personal and professional fulfillment can come from creating a business model that truly resonates with who you are.In this episode, I cover: How building a business strategy that resonates with one's energy can lead to both personal and professional fulfillmentThe importance of surrounding yourself with positive energy to support yo...
2025-02-2716 minProfitable Women54. How to Fund Your Retirement as a Business Owner—Without Stress or OverwhelmIn today's episode, I transform the intimidating concept of retirement planning into an empowering tool for business owners. Whether you're just starting out or have been in business for years, this episode promises to equip you with practical strategies to align your business with your retirement goals. It's not about waiting for the "right time" to save; it's about taking consistent, strategic steps now for a brighter financial future. Tune in and gain the confidence to take charge of your financial destiny, making your business the cornerstone of a fulfilling retirement.In this episode, I co...
2025-02-2009 minProfitable Women53. Embracing Feminine Energy: The Power of Vulnerability and HealingIn this episode, I’m sharing how finding out that I was going to be a mother to a daughter led me to explore the often-overlooked power of feminine energy in a world largely driven by masculine ideals. This episode is a heartfelt reflection on embracing this softer strength and understanding how it reshapes our lives and businesses. I share my journey of unlearning old conditioning and trusting in the natural rhythms of life, inviting you to consider how true abundance really comes from nurturing our energy to give from a place of overflow.In thi...
2025-02-1311 minProfitable Women52. Finding Safety Within: The Foundation for Financial FreedomIn this episode, I explore the profound connection between money, security, and our internal sense of safety. I'm sharing personal insights from my path of healing and self-discovery, highlighting the misconception that financial success alone equates to security. Tune in to discover the vital role of internal acceptance, how it shapes our foundation for financial freedom, and the significance of setting boundaries and crafting supportive environments.In this episode, I cover: The myth that money alone can guarantee safety and the profound link between financial freedom and internal peaceThe essential process of embracing inner acc...
2025-02-0609 minProfitable Women51. By the Numbers: Looking Back on 8 Years in BusinessStarting a business can be a daunting journey, and doing it while managing the whirlwind of family life is even more challenging. My story begins with a pivotal moment in 2016 and the decision to launch my own business venture.This episode is all about looking back and sharing the honest numbers behind my eight-year journey, offering a unique perspective on growing a business deliberately and sustainably. From the early stages of juggling clients and young kids to the critical transitions that shaped my path, this episode is an inspiration for anyone seeking to align their professional and...
2025-01-3010 minProfitable Women50. Reflections on 2024: Key Turning Points in Business and Personal GrowthIn this episode, I'm reflecting on key turning points that have shaped my business journey through the years. I'm sharing the two transformative concepts that have not only impacted my financial success but have also brought significant changes to my mindset and daily life. The first turning point was addressing the underlying beliefs that keep us stuck, which requires more than just solving surface-level problems. The second major turning point was learning to ask for specific help and investing in targeted expertise that addressed my areas of struggle, such as mindset coaching, therapy, sales training, and system o...
2025-01-2310 minProfitable Women49. From Avoidance to Empowerment with Jayde ReillyJayde Reilly, the dynamic force behind Midwest Herdsman, joins us to share her remarkable journey of transformation from avoidance to empowerment in her business. Jayde candidly recounts her early struggles with financial management and her transformative experience with the Profit Shift program, which helped her gain the clarity and skills necessary to strategically price her services and enhance the profitability of her ag marketing venture. Within the supportive environment of the Profit Shift program, participants, including Jayde, learned to confront their financial data head-on, transforming uncertainty into confidence. By focusing on high-profit projects and making informed decisions, t...
2025-01-1629 minProfitable Women48. Burnout Isn’t the End: My Journey to Finding Joy in Business AgainWe're getting personal in today's episode. Picture this: you're navigating the chaos of running a solo business while juggling the demands of family life during a global pandemic. It's the perfect recipe for burnout.In this episode, I'm sharing my journey out of burnout and setting boundaries to rebuild my accounting business. The journey wasn't always clear, but taking the first step toward transformation was vital. Through the support of a business coach and therapy, I redefined my business model and mindset, which allowed me to revamp my services, streamline operations, and rediscover joy in my work...
2025-01-0912 minProfitable Women47. The 15hr Work Week with Erica GoodeToday, I have a fellow CPA, Erica Goode, on the podcast to talk about her 15hr work week and how she has created space for all the other things she wants to be doing in life. Her story is such a great example of why we start our businesses in the first place and ensure we have our priorities set for the things we want to do. In this episode, Erica shares her story of leaving behind the rigidity of the 9-to-5 grind to craft a business that beautifully aligns with her personal life by working a 15h...
2025-01-0238 minProfitable Women46. The Best Tax Strategy: Solid BookkeepingIn this episode, I reveal the secret to minimizing your tax burden by mastering the often-overlooked art of meticulous and solid bookkeeping. Forget flashy tricks and buzzworthy hacks—this episode promises to reveal why detailed financial records and organized bookkeeping are your most powerful tools for keeping more of your hard-earned money. Discover how separating your business banking from personal finances can streamline the tracking of expenses and prevent the nightmare of missed deductions. We dive deep into the importance of accurate expense categorization and the costly consequences of overstated income. So tune in to harness the ful...
2024-12-2612 minProfitable Women45. Unpacking Your Money Story: How Upbringing Shapes Financial Decisions with Rene MorozowichThis episode explores the powerful influence of money stories and mindset on our financial decisions and entrepreneurial journeys. Rene Morozowich is here today to talk about her transition from corporate America to running her own business and how our upbringing and other life experiences impact our financial decisions. We discuss how our upbringing and personal experiences shape our financial decisions and narratives, often without us even realizing it. Her story is one of navigating dissatisfaction with the rigidity of corporate jobs and embracing the control and flexibility that come with entrepreneurship.Rene loves helping service b...
2024-12-1941 minProfitable Women44. What Does Year-End Tax Planning Look Like?Year-end tax planning doesn't have to be overwhelming. In this episode, we're continuing our tax series by diving into year-end tax planning, what it is, why it matters, and what it involves. (If you haven't already, go back and listen to episode 42, Your Guide to Individual Tax Brackets, first.)As the year winds down, it's the perfect time to assess your financial situation and confidently prepare for the upcoming tax season. We'll explore how to gather and evaluate your income data and pinpoint which tax brackets will apply to you. This comprehensive evaluation will help you understand...
2024-12-1212 minProfitable Women43. Connecting with Your Customer Through Your Email List with Lindsay HopeYour email list is a powerful tool when it comes to building relationships with your customers and, in turn, your business. In this episode, email strategist Lindsay Hope is here to discuss strategies for building those sustainable business relationships through effective email communication. We explore ways to gather audience insights, maintain consistent and valuable communication using your email list to prevent burnout, and ensure a healthy work-life balance, all while keeping your message relevant and impactful.In this episode, we cover: How crafting emails that prioritize the recipient's needs can transform your busi...
2024-12-0537 minProfitable Women42. Your Guide to Individual Tax BracketsAs we wrap up the first round of Profit Shift and prepare for the year-end financial hustle, we're pulling back the curtain on the intricacies of tax brackets. By understanding how your income is taxed progressively, you can confidently navigate the financial landscape and ensure you're making savvy decisions for your business and personal finances. Whether your income is solely from your business or combined with your spouse's earnings, knowing how each dollar is taxed is invaluable for strategic cash flow management.In this episode, I cover: The complexities of the US tax...
2024-11-2811 minProfitable Women41. Live Coaching Session: “I Have Money in the Bank”Today, we have a fun episode for you because my guest, Patricia Viscount, is letting me coach her through some mindset shifts related to the finances of her copywriting business. I love these live coaching episodes because it's why I do what I do, but they also showcase that whatever you might be struggling with is not unique to you, and you may hear yourself while you hear Patricia talk.In this live coaching session, Patricia opens up about the challenges of shifting from the security of a regular paycheck to independently managing business finances. She candidly...
2024-11-2139 minProfitable Women40. The Story in Your Head vs. The Facts in Your FinancesIn today's episode, I'm sharing insights from my Profit Shift group program, designed for entrepreneurs in their first few years. Although it's common to shy away from uncomfortable financial truths, I urge you to see your numbers as neutral data points. This episode provides the tools to convert those numbers into strategic decisions, offering guidance on when to adjust your path or even consider a pivot to new opportunities if targets remain elusive. You'll be invited to confront the emotional reactions that financial figures can provoke, equipping you to navigate these feelings effectively. By embracing th...
2024-11-1415 minProfitable Women39. Streamlining Business Operations and Systems to Create Sustainability with Jenny JonesIn this episode, we're sharing the secrets to streamlining business operations and systems with expert Jenny Jones, a seasoned business operations consultant with a wealth of experience in finance, supply chain operations, and product marketing. Jenny shares her wisdom on evaluating existing systems before hiring and how documenting structures and processes can enhance delegation and scalability. Tune in to hear how aligning your operational strategies with financial goals can turn overwhelming challenges into clear pathways to success, and learn how strategic planning and data-driven decision-making can empower you to become a focused, profitable leader rather than a s...
2024-11-0734 minProfitable Women38. Your Financial System: It's More Than Spreadsheets or Accounting SoftwareCan your financial system do more than just track numbers? In this episode, I'm unpacking what a full financial system looks like, how it supports your decision-making, and why it's one of the most important tools in your business. With a new quarter on the horizon, there's no better time to take stock of your systems, simplify where possible, and make strategic improvements.If you have more questions about financial systems, I'd love for you to reach out on social media and get a conversation going. Because the more we can simplify this financial system for you...
2024-10-3113 minProfitable Women37. From Agency to Alignment: Redefining Business Success with Samantha BurmeisterIn this episode, Samantha Burmeister, the founder and lead copywriter of Nomad Copy Agency, shares her fascinating journey from a corporate sales career to launching a thriving remote copywriting business. She candidly discusses the unexpected hurdles she encountered while transitioning from being a solo entrepreneur to managing an agency, revealing that the allure of earning more while working less wasn't as straightforward as it seemed. She unpacks the critical importance of establishing reliable systems and a solid sales pipeline before expanding a team, offering invaluable lessons for entrepreneurs considering a similar path. Moving beyond the bu...
2024-10-2431 minProfitable Women36. Breaking the Belief That “Time Equals Money”In this episode of Profitable Women, I challenge the age-old belief that time equals money—a mindset that often restricts business growth and leads to burnout. We’ll explore the historical roots of this belief, examining how it can limit potential earnings by tying income directly to hours worked. Through my personal experiences, from childhood to my early career in accounting, I share how this mindset can hinder efficiency and fail to recognize the true value we provide to clients. Listen in as we explore the shift to a value-based pricing model, which not only supports well-being but a...
2024-10-1716 minProfitable Women35. Setting Your Business Up For Effective Hiring with Kirsten ZeiglerIn this episode, we're unlocking the secrets to effective hiring for your small business. HR expert Kirsten Ziegler is here to share her insights and help you discover the strategic considerations necessary before bringing new employees on board, as well as learn how to avoid common pitfalls such as premature hiring without a solid foundation in profitability, systems, and processes. Kirsten also shares her expertise in assessing the specific needs of your business, whether administrative or industry-specific, to ensure your new hire will drive growth and efficiency. Kirsten Zeigler helps female founders build equitable workplaces. In working...
2024-10-1037 minProfitable Women34. Personalizing Financial Advice for Your Business & Why Decisions Are More Than a “Yes” & “No”Why do accountants and tax preparers always say, "It depends"? This episode of Profitable Women uncovers the truth behind this phrase and its significance in the world of personalizing financial advice. We'll discuss how individual business goals, values, legal and tax structures, and personal money beliefs shape financial decisions. You'll learn why understanding each client's unique situation and mindset is crucial for providing tailored guidance. This episode is packed with valuable insights to help you embrace the financial aspects of your business and achieve long-term success.In this episode, I cover: Why the phrase "it depends" ho...
2024-10-0312 minProfitable Women33. Showing Up Confidently and Authentically with Randi BeranekJoin us in this empowering episode of Profitable Women as we chat with brand photographer Randi Beranek, who is passionate about helping female entrepreneurs build confidence and show up authentically online. In this episode, we explore the common struggles women face regarding their appearance and fear of judgment, and how embracing authenticity can set them apart in business. Randi shares her insights on the importance of leaning into one's unique personality to feel more comfortable and natural, ultimately leading to a stronger personal brand and greater self-confidence. We also discuss the critical steps in building a personal b...
2024-09-2636 minProfitable Women32. What I'd Do Differently to Make My First 100KWhat if you could pinpoint the precise strategies that could catapult your business to its first $100K? In this episode, I'm taking you on a reflective journey through my business evolution, sharing three game-changing strategies I wish I had known sooner. We'll explore how understanding profitability beyond mere revenue—considering the cash, time, and energy invested—can transform your business outcomes, the game-changing value of creating high-ticket offers early on—focusing on strategy and teaching rather than just execution—to deliver greater value to clients, and finally, the vital practice of letting go of non-serving elements, such as misali...
2024-09-1912 minProfitable Women31. A Client Story: Gaining Financial Clarity with Alyssa WalshToday’s special guest, Alyssa Walsh, the owner and founder of Sweet Briar Creative, is on the show today to share her story of transforming her business and gaining financial clarity. Alyssa shares her wisdom on making strategic decisions that protect your creative energy and contribute to long-term business growth. This episode sheds light on the necessity of investing back into your business—whether financially or through self-care—to ensure sustained success. Achieving a sustainable work-life balance is more than just a buzzword; it's a crucial element of lasting success. Learn how to navigate growth, balance productivity with rest, and de...
2024-09-1242 minProfitable Women30. What You Need to Know About Estimated Tax PaymentsAs the third quarter tax estimate deadline approaches, I'll equip you with the essential knowledge to determine if you need to make estimated tax payments, how to calculate them, and the strategies to achieve a zero balance due on your tax return. Learn how filing statuses, gross income, deductions, and tax credits can impact your tax liability, and gain a clear understanding of the tax bracket system. Whether you're single, married, or head of household, this episode is tailored to provide insights specific to your situation.In this episode, I cover: How to determine if you ne...
2024-09-0516 min
Priority PursuitThe Power of Value-Based Pricing for Small Businesses with Sheila HansenBeing a small business owner isn’t easy. But there's one simple trick that could make all the difference: value-based pricingThat's right, Sheila Hansen—our guest in this episode—dives into why shifting from traditional hourly rates to a value-based approach can revolutionize your business. We discuss how understanding and communicating the value you bring changes everything. Sheila, a CPA, coach, and CFO, emphasizes understanding what clients truly value. It’s not just about the deliverables; it’s about the speed, outcomes, process ease, and the potential revenue increase a small business can provide.Th...
2024-09-0343 minProfitable Women29. Elevating Your Business: Mastering the Shift to High-Ticket Offers with Maddie PeschongThis episode of Profitable Women invites Maddie Peschong, a brand photographer and coach, to share her inspiring journey of serving a more narrow niche and shifting to high-ticket offers. We dive into building confidence and maintaining integrity while scaling up to services that truly reflect your worth. Maddie provides practical advice on how creative entrepreneurs can align their messaging and systems to attract the right clients and enjoy more meaningful interactions. This episode is packed with actionable advice designed to help female business owners elevate their business practices and achieve long-term success while staying true to themselves.
2024-08-2948 minProfitable Women28. The 30-50-20 Rule for your financesIn today's episode, we tackle a common question among business owners: are your financial numbers good, and how can you adjust them for better profitability?Learn how to assess if your financial numbers are on the right track and learn how to optimize them for greater profitability using the 30-50-20 rule. We'll break down this essential guideline, especially beneficial for soloist businesses, into manageable percentages of revenue: 30% for operating expenses, 50% for owner pay, and 20% for taxes. We also explore the critical adjustments needed for product-based or agency models and the significant impact of not meeting these...
2024-08-2212 minProfitable Women27. Mastering the Inbox: Overcoming Email Marketing Struggles with Jenny RothOn today’s episode, we unlock the secrets to successful email marketing tailored for female entrepreneurs with expert copywriter Jenny Roth. We’ll talk about the common struggles women face in email marketing, such as the pressure to achieve perfection, by aligning your strategies with your personal strengths and business goals. Jenny shares practical advice on sharing client wins, answering FAQs, and teasing future offers to maintain engagement. We wrap up with empowering advice for female business owners, emphasizing the importance of celebrating small victories and building meaningful relationships.Jenny Roth is a sales page, email & website copy...
2024-08-1540 minProfitable Women26. Building Lasting Habits: The Power of Patience and PersistenceAs we reach the midpoint of the year, many of us may feel pressured by unmet goals or, conversely, may become complacent. This episode is all about recognizing the progress we've made, no matter how small, and the importance of patience and habit-building for both personal and professional growth. I share six essential tips for building lasting habits from setting clear goals to rewarding yourself for consistency. Additionally, we discuss how practicing patience and understanding the value of persistence can help us break down large goals into manageable tasks and shift our focus from worrying to taking actionable steps.
2024-08-0813 minProfitable Women25. Transforming a Client's Business Using Profit Margin Insights with Sarah KnabelOn today’s episode, Sarah Knabel, the visionary founder of Bob and Lou's Coffee, shares her incredible journey from a chaotic Excel spreadsheet to mastering her business's finances. Understanding her business's financial health and working with me for monthly reviews has significantly boosted her confidence and decision-making abilities. We explore the challenges of business growth, the importance of balancing work and life, and how we transformed her business using profit margin insights. In this episode, we cover: How Sarah's approach to understanding financial health by breaking down her profit margins transformed her confidence and decision-making, leading to a...
2024-08-0131 minProfitable Women24. Preventative Measures: How to keep the weeds from overwhelming you and your financesOn today’s episode, I share my personal journey of transforming an unruly garden into a serene, manageable space. We'll explore how the same principles of structure and care can bring peace and efficiency to your business finances. Just like a well-placed weed barrier and mulch made my flowerbed more manageable, a solid financial system can help you spot and eliminate the financial "weeds" that cause you to feel overwhelmed.In this episode, I cover: Identifying which areas of your finances need weeding out and how to nurture growth where it matters mostSetting boundaries, implementing strategic bar...
2024-07-2514 min
Good Movement Draws Good Movement40. Knowing When to Set a Boundary with Sheila HansenI’m very excited to welcome my ‘bestie as a guestie’, Sheila Hansen, onto the podcast!Sheila is one of my dearest friends who’s also in Nebraska - she’s a fellow mom of 3, and a CPA (Certified Public Accountant) who’s had her own firm for 7 years (she has over 15 years experience in the accounting space though). She’s on a mission to help female owned businesses feel confident about their money and build wealth, without burnout. Sheila experienced a major identity crisis when she became a mom; over time, this led her to start her own accoun...
2024-07-2341 minProfitable Women23. Gaining Clarity and Confidence with Kelli ThompsonOn today’s episode, we reveal the secrets to effective leadership and delegation with Kelli Thompson, an executive coach and advocate for women's advancement in leadership roles. Kelli offers actionable insights on delegating non-essential tasks, enabling you to focus on your unique strengths and achieve long-term career success and fulfillment. Aligning your work with personal values and trusting your own judgment can be game-changers in your entrepreneurial journey. This episode is packed with powerful strategies for prioritizing time, embracing imperfect progress, and relying on your intuition, all while maintaining clarity and confidence in your business messaging. In thi...
2024-07-1841 minProfitable Women22. Two Key Mindset Shifts For the Female Business OwnerEver wondered why the strategies that brought you success might not be the same ones to take you to the next level? In this episode, we’ll unlock the secrets to personalized financial strategies and discover why a one-size-fits-all approach simply won't cut it. I’ll emphasize the value of continuous growth and two key mindset shifts for the female business owner. This episode is a powerful reminder to embrace change and always be open to growth and adaptation in our business practices.In this episode, we cover: The importance of personalized strategies tailored to our clien...
2024-07-1111 minProfitable Women21. To Hire or Not to Hire: That is the question client's are askingJoin us in this episode of Profitable Women as we tackle the critical questions around whether to hire or not to hire, such as when to do it, what problems it solves, and the new challenges it might create. We'll explore why hiring is not always the solution to overworking and how increasing your profitability might be the more immediate answer to your cash flow concerns. You'll hear practical advice on understanding your financial numbers and boosting profitability through value enhancement and efficiency. By the end of the episode, you'll be equipped with the knowledge to assess whether hiring...
2024-07-0416 minProfitable Women20. Live Coaching Session: "I am struggling to ask for the upsale because I want them to like me"Struggling with pricing your services or fearing financial instability even though your business is growing? Tune in as we address these common money mindset challenges through a live coaching session with copywriting expert, Jenny Roth. We explore how these behaviors increase stress, overwork, and negatively affect our bottom line. You’ll leave with practical advice on shifting mindsets, embracing vulnerability, and how to ask for the upsale (and don’t worry…your clients will still like you!). Jenny Roth is a sales page, email & website copywriter for female founders. Her copy process is rooted in client voice, market...
2024-06-2729 minProfitable Women19. Increasing Revenue While Decreasing Your Hours with Geraldine CarterJoin us in this episode as Geraldine Carter, an esteemed business coach for CPAs, shares invaluable insights on transitioning from an overworked solo practitioner to a successful business owner. Geraldine shares strategies for managing workloads, progressively increasing prices, and standardizing client profiles to reclaim your time. We also discuss the psychological hurdles of cutting back on hours, particularly for women, and how defining what "enough" means in terms of revenue, clients, and work hours can lead to a more balanced and fulfilling life. Geraldine Carter is a business coach for overworked solo CPAs and firm o...
2024-06-2044 minProfitable Women18. Slow Down to Grow: Prioritize Rest for Abundant SuccessJoin me on Profitable Women as we explore the crucial topic of creating space and prioritizing rest amidst the chaos of busy schedules, particularly for working moms adjusting to summer routines. In this episode, I share my personal experiences and insights on the necessity of slowing down and making time for self-care and business growth activities, even before our to-do lists are complete. This proactive approach will help you identify true priorities, eliminate non-essential tasks, and maintain a balanced, healthy life. In this episode, we cover: Strategies to slow down, prioritize rest, and foster a...
2024-06-1314 minProfitable Women17. How I Grew My Business Net Profit by 15% in 12 MonthsCan saying "no" to some clients actually help you make more money? In this episode, How I Grew My Business Net Profit 15% in 12 months, I reveal how I grew my net profit by a remarkable 15% over the past year by making strategic business decisions. We dissect the four key strategies that drove this success: zeroing in on a specific niche, transforming offers to emphasize value, refining systems and processes, and fine-tuning pricing through careful experimentation. Tune in to learn why focusing on your ideal clients and their transformation can make your business boom, and how this shift in mindset...
2024-06-0613 minProfitable Women16. Key Metric Deep Dive: What Your Sales Data Can Tell YouOn today’s episode, we explore the world of sales data and metrics and how we should view them. Specifically, diving into the two main categories: leading metrics and lagging metrics. Understanding this distinction is key to taking control of your business's financial future. I also break down revenue into more meaningful categories, providing actionable insights for your business's financial health. This approach not only helps clarify your business's income streams but also enables you to identify growth opportunities and make informed decisions to boost your profitability. In this episode, we cover: The distinction betw...
2024-05-3014 minProfitable Women15. Embracing Feminine Energy and Self Worth in your Business with Jada DobeshOn today’s episode, we have special guest Jada Dobesh on the show to talk all about embracing feminine energy and self worth in your business. She shares the power of knowing our cycle and how we can plan, communicate, execute, and rest in sync with our bodies for improved well-being. These breakthroughs are what ALL women should know more about, so I hope this episode will leave you encouraged and motivated to focus on your emotional health, financial mindset, and your physical body in a way that serves you and your business better. In thi...
2024-05-2342 minProfitable Women14. What My Divorce Taught Me About Financial IndependenceOn today’s episode, I share my personal transformation through divorce and how it reshaped my definition around financial independence. This discussion is a candid reflection on the interplay between personal growth, meeting our own needs, and the critical role financial freedom plays in our ability to navigate life's challenges. This episode is an invitation to witness how small steps toward addressing our needs can create a snowball effect, leading to profound change in every aspect of life. In this episode, we cover: My personal, transformative experience of transitioning from marriage to co-parenting The impor...
2024-05-1613 minProfitable Women13. How to Avoid a Surprise at Tax TimeEver been slapped by a tax bill you didn't see coming? That's the gut punch we're discussing today, as I unpack the harsh reality of surprise tax liabilities and the importance of solid tax planning. No one enjoys a surprise when it comes to their finances, and in this episode, I'm getting candid about why this happens and how to avoid a surprise at tax time. Quality bookkeeping is the hero of this story, and I'll emphasize how keeping your records up to date, and engaging in regular conversation with your tax professional can make all the difference. I'm...
2024-05-0915 minProfitable Women12. Financial Independence: Answering the Question "What Do You Want?"On today’s episode, we’ll unpack the transformative wisdom from Barbara Stanny's "Overcoming Underearning," a book that's much more than your average financial guide. This episode is a journey through the mindsets and practical steps necessary to shift your financial reality. We'll explore the crucial question "What do you want?" and how answering it without filters can ignite your path to financial independence. In this episode, we cover: The practical, transformative steps you can take to ensure your needs—emotional, physical, and fiscal—are met and exceeded. Why stripping away the filters to honestly a...
2024-05-0211 min
Business Strategy for CPA's295 Niche Journey and 5x Higher Prices than 24mo Ago with Sheila Hansen, CPAGet your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Many CPAs see the value in niching but find it difficult to get started. Sheila Hansen, CPA went from having a wide variety of clients to having a clear, narrow niche with clients whose challenges are consistent. Doing so has helped her standardize and systematize, save time, and increase prices by a factor of five. …Connect with Sheila:Website: https://www.hansenllc.net/LinkedIn: https://www...
2024-05-0133 minProfitable Women11. The Power of Self-Awareness with Terryn DrielingOn today’s episode, I am joined by my best friend and rural relationship guide, Terryn Drieling. Terryn shares the power of self-awareness and how the principles of stockmanship can enlighten our understanding of human communication. We also dive into how the Enneagram uncovers our own motivations and expedites self-awareness. Terryn Drieling is a Rural Relationship Guide who lives and works on a large ranch in the Sandhills of Nebraska with her husband and their three kids. She believes the stockmanship principle of good movement applies no matter what species we're interacting with. Over the past several yea...
2024-04-2551 minProfitable Women10. One Decision At A Time: My Journey To Empowering Female Business OwnersOn today’s episode, I share my personal journey of entrepreneurship and self-discovery. My story underscores the power of making choices that resonate with personal goals and the growth that emerges from facing and overcoming life's challenging decisions. You’ll learn about my road to success, where I made the leap from public accounting to becoming an accounting firm owner, life coach and business mentor, focusing on empowering female business owners. I share how therapy, spiritual guidance, and understanding my natural cycle has amplified my self-worth; finding empowerment one decision at a time. In this episo...
2024-04-1813 minProfitable Women9. Self-Awareness in Business: Understanding your Strengths to Outsource StrategicallyOn today’s episode, I open up about my own self awareness experiences and the transformation that occurred when I acknowledged what truly energizes me—consulting and client interactions—and what tasks were holding me back. This episode isn't just about understanding your strengths; it's about investing in your joy and productivity, outsourcing strategically, and understanding how that can ultimately enhance the value you offer your clients. In this episode,we cover: Why identifying what’s holding you back is crucial to business growth Becoming self-aware of and enhancing what you’re naturally good at How outso...
2024-04-1112 minProfitable Women8. The Power of Belief: How Your Mindset Shapes Your RealityThere is something that has to come before the tactical and how-to and that is belief. In this episode, we explore the power of belief and self-awareness on our journey to financial and personal success. We unravel the critical importance of aligning our actions with our core beliefs, especially when it comes to making bold business goals and changes. I challenge you to rewrite your beliefs about money, success, and self-worth. In this episode, we cover: How to unlock the power of belief within yourself to achieve financial and personal success that far exceed you...
2024-04-0413 minProfitable Women7. How My Client Went From Avoiding Her Finances to Feeling Empowered as a CEO with Molly KnuthOn today’s episode I have a special guest, my friend and client, Molly Knuth. We’re diving into her journey of navigating money mindsets, operational changes she implemented to enhance cash flow, and ultimately, how she went from avoiding her finances to feeling empowered as a CEO. We also covered topics such as navigating seasons of business, personal development, and growth in leadership. In this episode,we cover: Becoming aware of, and overcoming, money mindsets that were holding her back The power of aligning our decisions with our goals How implementing operational efficiencies changed...
2024-03-2853 minProfitable Women6. Money Matters: Simplifying your Financial Systems To Save You Time and MoneyIn this episode, we unpack the transformative power of simplifying your financial systems in your business. We'll explore the impact this can have on a company's efficiency. You'll learn why bookkeeping and a consistent financial workflow—from customer initiation to paid invoices—are more than just administrative tasks; they're crucial for your business's health. We'll discuss strategies such as setting up recurring transactions and flat fee contracts with auto-draw provisions, which not only streamline your cash flow but also free up valuable time. Get ready to be inspired by stories of significant financial returns and learn how to set up a...
2024-03-2118 minProfitable Women5. Are You Avoiding Your Finances?Are you avoiding your finances? If so, you are not alone. But ignoring this aspect of your business is like kayaking with a leak; addressing the issue early is crucial before you sink into the middle of the river. In this episode, we'll explore the psychological barriers that lead to this avoidance, including societal norms, fear of judgment, and personal insecurities. I’ll share how asking for help and acknowledging financial avoidance can empower you to take control of your financial health. In this episode, we cover: The common tendency of business owner...
2024-03-1413 minProfitable Women4. When More Revenue Doesn't Equal More ProfitOn today’s episode, I reveal why a spike in sales doesn't always mean more money in the bank, or in other words, more revenue doesn’t equal more profit. This episode isn't just about identifying the problem—it's packed with practical solutions. We dissect pricing strategies, cost management, and the intentional balance of client quantity needed for true profit. I walk you through two real-world scenarios that highlight the traps of scaling too fast and the success that comes from a well-managed growth strategy. Tune in for a dose of reality and actionable insights that can prevent you from g...
2024-03-0712 minProfitable Women3. CONFESSION: I'm a CPA Who Doesn't Enjoy Talking About Tax DeductionsOn today’s episode, I share a peek behind the curtain of the accounting world with a personal confession that might surprise you. While tax deductions are a crucial piece of the puzzle for business owners, I discuss why they don't bring me joy and why I believe there's a bigger financial picture to focus on. Let’s unpack the scarcity mindset that plagues many entrepreneurs, who prioritize minimizing taxes over making profitable business choices. I advocate for a strategy that emphasizes profitability and sustainability, underscoring the significance of making decisions that benefit the long-term health of the business rath...
2024-02-2913 minProfitable Women2. My Best Piece of Advice For Your Money JourneyOn today’s episode we examine how the avoidance cycle can amplify stress, anxiety, and how guilt can cripple our business growth. But fear not, for this episode shares actionable steps to overcome these feelings so that we can master our finances and reach a place of peace. I share my personal journey as an Enneagram type 4 and discuss the importance of a non-judgmental space for financial exploration. I hope this episode leaves you feeling encouraged to replace shame with knowledge and foster an environment of growth for your business. In this episode, we cover: O...
2024-02-2915 minProfitable Women1. Why Profitable Women?On today’s episode, we peel back the layers of financial success and dive into why revenue is just the tip of the iceberg when it comes to being a truly profitable and flourishing female entrepreneur. I'm Sheila Hansen, here to be your confidant and guide in the quest for a sustainable, thriving business that complements your life, not complicates it. As you tune in, prepare to be inspired to set your own rules and create a legacy that resonates with success and balance. In this episode, we cover:...
2024-02-2907 minProfitable WomenWelcome to Profitable Women!If you find yourself avoiding conversations about money, are burnt out from working all the time and wondering where your cash goes, and are tired of not paying yourself consistently, you are in the right place. Profitable Women is for those who don't want to choose between their career and motherhood. It is to educate you on the financial side of running a profitable and sustainable business. It is a safe place where you are seen and heard in your fears as a business owner. It is where we talk about the money stories that ar...
2024-02-1501 min
Agriculture & Rural Business PodcastMoney Mindset with Sheila HansenOn today's episode, I am joined by Sheila Hansen as we talk all about money! We cover what money mindset is, why it's important in our businesses, and the way it can impact each aspect of our lives. Connect with Sheila: Follow her on Instagram @sheila.hansen.cpa Check out her website https://www.hansenllc.net/ Follow me on Instagram @alyrobins1 Be sure to click that "subscribe" button to make sure you don't miss any episodes! Find the complete show notes here: https://www.alyrobins.com/agriculture-business-podcast/podcast-episodes/.
2023-09-2542 min
Climbing with Coach KiahMoney Mindset with Sheila HansenOn today’s episode, I have the joy of sitting down with my new friend, Sheila Hansen. We’re going to dive into all things money mindset!Sheila Hansen is a CPA (Certified Public Accountant) and has had her own firm based in Nebraska for the past 6 years. She lives on 5 acres with her husband, 3 kids, a horse and a tortoise. As an Enneagram 4, she has space for emotions and uses that in her accounting business to support female Creative business owners as they become confident financial decision makers. She saw the need for not only the tact...
2023-09-2049 min
Business Strategy for CPA's240 Offer One-Time Intensives with Sheila Hansen, CPAGet your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7*Want one piece of business strategy delivered daily to your inbox?* Subscribe here: geraldinecarter.com/subscribe Acquiring and retaining clients is crucial for maintaining a successful accounting practice. But not all potential clients are the right fit for an accounting firm, and working with the wrong clients can drain resources and decrease overall profitability. One solution to this problem is offering paid intensives to pre-filter potential monthly accounting clients. This approach allows fir...
2023-04-1932 min
Business Strategy for CPA's216 Inside CPA Mastermind, with Sheila HansenGet your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7***Want one piece of business strategy delivered daily to your inbox?*** Subscribe here: https://www.geraldinecarter.com/subscribe We're talking with Sheila Hansen, who is a participant, a masterminder in my program, Down to 40 Hours CPA Mastermind, to get her perspective on the experience of what it's like, and the value of being in this program. Sheila helps female-owned creative businesses understand their numbers while increasing profit and scaling to $500K-$2M in revenue.
2022-11-1636 min
Take It Personally#65: Money Mindset with Sheila HansenI could talk about money mindset all day long! It’s a favorite part of business, and it can also be a challenging part. My friend, Sheila Hansen, is the perfect person to guide a discussion on this topic, so I am so excited to have her on this episode of the podcast. Here are the main things discussed in this episode: Feeling the emotions of entrepreneurship and money How our beliefs about money can be traced back to childhood Navigating debt (taking on debt for business, etc.) Mindset around paying taxes Handling processing fees Scarcity mi...
2022-09-0840 min
The Found Podcast with Molly KnuthManaging Your Money Mindset with Sheila HansenHey there listener! I'm so excited to introduce someone I love and admire. Sheila Hansen is on the podcast! We're chatting money mindset. Ooo. Did you cringe? Did your gut drop a little? Why IS it that money can make us feel so weird? That's why Sheila's work is such a gift. She focuses on mindset around money instead of just dollars and cents. Sheila has her own business, Sheila Hansen LLC, that helps small businesses, especially service-based businesses, make sense of their money. Key Takeaways Sheila and her husband, Bo, live on five acres near Omaha, Nebraska with their...
2022-06-2150 min