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Shelby McFarland
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Marketing Happy Hour Podcast
Maximizing SEO Success on a Small Business Budget
Unlock the secrets of SEO success for small businesses without breaking the bank. Join me, Shelby, as I guide you through the essentials of enhancing your website's Google ranking in an affordable and effective way. Discover why patience is key, with results blossoming over 90 to 120 days of consistent effort. By focusing on optimizing your Google Business profile, ensuring your site is mobile-friendly and secure, and strategically using keywords and backlinks, you'll learn transformative techniques to elevate your online presence. Plus, tap into Google's free keyword planner and understand how customer reviews can significantly boost your credibility and ranking.
2025-02-10
17 min
Marketing Happy Hour Podcast
Geofencing Unleashed for Small Business Growth
This episode dives deep into the transformative potential of geofencing for small businesses, demonstrating how this location-based technology can effectively target customers in real-time. Listeners will learn about the practical applications, success stories, and the importance of monitoring ROI in their digital marketing efforts. • Understanding the concept of geofencing and its applications • Examining case studies from local businesses • Discussing the importance of ROI and analytics in marketing • Exploring the benefits of demographic targeting in ad campaigns • Emphasizing ethical considerations in using customer location data • Encouraging small business owners to embrace geofencing strategies Support the
2025-01-28
14 min
Market Like a Badass with Kristin McFarland
Effective Marketing Strategies for Driving Dispensary Sales with Special Guest Shelby Poole
In this episode of Market Like a Badass, host Kristin McFarland speaks with Shelby Poole, Marketing Director at Happy Days Cannabis Dispensary. They chat about the most effective dispensary marketing strategies including social media campaigns, email marketing, and in-store promotions.They discuss Shelby's journey from craft beer into the cannabis industry and the challenges of marketing in a highly regulated market. Shelby shares insights on consumer education, the need for standardization in cannabis marketing, and the importance of messaging in this emerging industry. The conversation highlights the unique intersection of cannabis and craft beer marketing, an...
2024-10-15
53 min
Marketing Happy Hour Podcast
Christina Williams: Crafting a Passion-Driven Business and Mastering Canva
What if you could transform your career and your life by taking a leap of faith? That's exactly what Christina Williams did when she transitioned from corporate marketing to becoming a thriving solopreneur. Join us on the Marketing Happy Hour podcast as Christina, founder of Christina Williams Consulting LLC and Canva with Christina, shares her remarkable journey. You'll learn how she strategically balanced a remote job while meticulously planning her business, waited an entire year before unveiling it, and secured her first clients through bold pitches, including one for an interim PR manager role for her city. Christina’s st...
2024-09-16
35 min
G.L.O.E.
Live and Learn with Shelby McFarland
Angel chats with Shelby McFarland owner of Shelby & Company, INC. a full service digital marketing agency and sign shop. They chat about creating your own path, how entrepreneurship is playing the long game, why we need to let go of wanting and expecting instant gratification, and so much more! Connect with Shelby:Website: www.shelbyandcompanyinc.comIG: @shelbyandcompanyincVote for The Mod Co Podcast for the 2024 Women In Podcasting Award August 1-October 1, 2024.https://womenpodcasters.com/voteConnect...
2024-08-28
42 min
Get Best Full Audiobooks in Mystery, Thriller & Horror, Espionage
Dark State [Dramatized Adaptation]: Jason Trapp 1 by Jack Slater
Please visithttps://thebookvoice.com/podcasts/1/audiobook/782369to listen full audiobooks. Title: Dark State [Dramatized Adaptation]: Jason Trapp 1 Series: #1 of Jason Trapp (Dramatized Adaptation) Author: Jack Slater Narrator: Nick Russo, Wyn Delano, Emlyn Mcfarland, Zeke Alton, Tony Nam, Andy Clemence, Scott Mccormick, Damon Alums, Christopher Williams, Terence Aselford, Full Cast, Christopher Walker Format: Unabridged Audiobook Length: 9 hours 40 minutes Release date: July 23, 2024 Genres: Espionage Publisher's Summary: 'If you come after the CIA’s most feared assassin, there’s one cardinal rule: Don’t miss. America is under attack. Thousands lie dead after simultaneous strikes across the country. The day will come to be know...
2024-07-23
9h 40
Get Best Full Audiobooks in Mystery, Thriller & Horror, Espionage
Dark State [Dramatized Adaptation]: Jason Trapp 1 by Jack Slater
Please visit https://thebookvoice.com/podcasts/1/audiobook/782369 to listen full audiobooks. Title: Dark State [Dramatized Adaptation]: Jason Trapp 1 Series: #1 of Jason Trapp (Dramatized Adaptation) Author: Jack Slater Narrator: Nick Russo, Wyn Delano, Emlyn Mcfarland, Zeke Alton, Tony Nam, Andy Clemence, Scott Mccormick, Damon Alums, Christopher Williams, Terence Aselford, Full Cast, Christopher Walker Format: Unabridged Audiobook Length: 9 hours 40 minutes Release date: July 23, 2024 Genres: Espionage Publisher's Summary: 'If you come after the CIA’s most feared assassin, there’s one cardinal rule: Don’t miss. America is under attack. Thousands lie dead after simultaneous strikes across the country. The day will come to be k...
2024-07-23
05 min
Marketing Happy Hour Podcast
Adrienne Meachum: Unleashing the Power of Interior Design for Mental Wellbeing
Ever wondered how the right shade of blue or a well-organized room can transform your mental health? In this episode of Marketing Happy Hour, we promise you'll uncover the secrets behind creating spaces that not only look stunning but also enhance your well-being. Adrienne Meachum from Whitcross Interiors joins us to share her incredible journey from stay-at-home mom to a celebrated interior designer. She dives into how color theory and thoughtful organization can significantly reduce stress and boost daily efficiency. Adrienne also discusses the value of designing spaces that truly reflect your personality, rather than chasing fleeting social media...
2024-05-29
18 min
Marketing Happy Hour Podcast
Teresa Gaikema: Weaving Wellness into Marketing with Essential Oils
Join us for a heartfelt journey on the Marketing Happy Hour as Teresa Gaikema, a beacon of wellness and growth, offers up her life's fragrant tapestry woven with essential oils. Her dedication to education over mere selling breathes fresh air into the bustling marketplace, guiding individuals to combat stress and insomnia naturally. Teresa's unwavering faith and commitment to authentic living shine through, inspiring listeners to embark on their own quests for genuine well-being.As your host Shelby McFarland, I've always believed that the richest connections stem from authenticity, and Teresa's approach to marketing is a testament to...
2024-05-17
24 min
Marketing Happy Hour Podcast
Bailey Clark: Blending Finance Finesse with Marketing Mastery
Ever wondered what it's like to leap from the familiar ledge of accounting into the vibrant pool of marketing and operations? That's exactly what Bailey Clark, VP of Operations at Flexion Point, and I, Shelby McFarland, discuss over a Marketing Happy Hour. Bailey shares her transformative journey, from recognizing the need for expert marketing help to the pivotal social media shout-out that led to our dynamic partnership. As we clink glasses, we unfold the story of how genuine relationships can enhance professional collaboration and turn business branding into an art form.Picture this: an extroverted accountant with...
2024-05-10
31 min
Marketing Happy Hour Podcast
Unlocking the Synergy of PR and Social Media with Michelle Rupp
Get ready to crack the PR code with the wisdom of Michelle Rupp, a seasoned pro who's turning the tide on how we perceive traditional media's role in the digital age. In our latest Marketing Happy Hour podcast, we're not just chatting about the harmonious blend of PR and social media – we're proving it's a game-changer for small businesses and nonprofits. Michelle, a former journalist turned PR whiz, joins me to debunk myths and share how hitting the airwaves can still make waves in a sea of streaming and social platforms.Imagine your business or nonprofit capturing th...
2024-05-08
31 min
Marketing Happy Hour Podcast
Cheers to Niching Down and Charging Your Worth with Schell Gower
Crack open the secrets to marketing success with Shelby McFarlane and guest mastermind Schell Gower as we pour out our insights over cocktails in the latest episode of the Marketing Happy Hour podcast. Discover how zooming in on your niche can catapult your brand above the digital din, and why making friends within the industry can be your best business move. We'll take you behind-the-scenes of our own marketing journeys, sharing tales of triumph and collaborative cheers that prove when you narrow your focus, your opportunities widen.Ever wondered how setting your prices can spell out the...
2024-05-03
37 min
Marketing Happy Hour Podcast
30 Years of Marketing with Shaun McFarland
Shelby talks with her dad, Shaun McFarland about the differences in technology and marketing in the past 30 years. Listen in for some funny stories and great victories!Support the show
2024-04-26
26 min
Empowered AF with Jo Thomas
Finding Harmony for The Ambitious Working Mom with Shelby McFarland
In this inspiring episode, we sit down with Shelby McFarland, a dynamic single mother who defies expectations as the CEO of Shelby & Company, INC, and President of her local BNI chapter. Having been an entrepreneur since the age of 18, she shares her journey, challenges, and triumphs in running a successful 6-figure marketing agency and sign shop. With a passion for empowering women and a dedication to not be defined by her circumstances, she has helped numerous businesses achieve success through digital marketing, all while mastering the art of balancing motherhood and career. Join us as she shares her invaluable insights...
2024-04-22
48 min
Marketing Happy Hour Podcast
Intentional Marketing with Noelle Stephens
Noelle Stephens and Shelby go back a few years...like 6 years. They first connected through a Rotary Leadership Class and soon became friends. Noelle opened her State Farm Agency in 2022 with the marketing help of Shelby and her team! They talk about being intentional in marketing and how to succeed at the small things!Support the show
2024-04-17
29 min
Marketing Happy Hour Podcast
LinkedIn Marketing with Hudson Jones
Hudson Jones’ life mission is to develop and empower leaders to operate in their fullest potential. While he works for a moving company here in Central Arkansas, his goal is to also help individuals move toward a position of maximum impact in life. He has lived in Conway with his wife Kari, and two boys, Desmond and Reuben for 7 years and enjoys hiking, soccer, playing piano and beating any challengers in Lord of the Rings trivia. Support the show
2024-04-12
32 min
Marketing Happy Hour Podcast
All Things Real Estate with Sara Lynn
"I have lived and worked in Central Arkansas since 2011. In addition to real estate, I love yoga, reading, dining with friends and family. I also volunteer with Arkansas Museum of Fine Arts, Arkansas Enterprises for the Developmentally Disabled, AARP, the North Little Rock Chamber and other groups."Support the show
2024-04-05
35 min
Marketing Happy Hour Podcast
Shelby McFarland: Uncovering the Transformative Impact of Authentic Marketing
Every journey has its twists and turns, and mine has been a roller coaster of real estate deals, Zumba beats, and now, the helm of Shelby and Company Incorporated. Grab your favorite drink and join me, Shelby McFarlane, as I peel back the curtain on the Marketing Happy Hour podcast, revamped for 2024. We'll toast to the entrepreneurial spirit and explore how my leap from podcasting purely for passion to steering a full-service digital marketing agency was fueled by authenticity and a knack for storytelling. Expect a treasure trove of insights as I recount the transformative role of social media...
2024-04-03
09 min
Marketing Happy Hour Podcast
Start Saying NO to Clients
It is very important to protect your energy as a sales person, CEO, and business owner. Learn how Shelby has said NO to clients and potential clients; it opened doors for abundance to come through in her business. Support the show
2024-04-01
11 min
Marketing Happy Hour Podcast
The Power of Marketing with Dr. Amanda Bledsoe
When Dr. Bledsoe was 14, she was diagnosed with major scoliosis of the spine.At the time, it was recommended that she visit a chiropractor, but didn’t end upseeing one until she was 18.Dr. Bledsoe attended the Cleveland Chiropractic College in Kansas City. Dr. Bledsoe’s love for chiropractic seems to grow with each passing day. One ofher ultimate goals for patients is to make chiropractic care not just effective forall, but affordable. Better yet, Dr. Bledsoe provides care that is safe for allages—from the younges...
2024-03-29
30 min
Marketing Happy Hour Podcast
Taking Life Slower with Adam Carson
Adam is a lifestyle physical therapist who listens to Yacht Rock, takes his steak medium rare, & still plays with Legos. “Best Hair” in 8th Grade.Adam gives us some tips to look at a big picture in a detail oriented world of business. He uses his experience as a business owner and someone who recently sold his business to teach us these!Support the show
2024-03-22
23 min
Marketing Happy Hour Podcast
Your Skincare Importance with Cassandra Benning
Cassandra Benning with the Floating Lotus in Little Rock, Arkansas joins our host, Shelby McFarland, on this week's episode. Cassandra educates us about the importance of skincare and why it is a necessity for overall health and aging gracefully.Support the show
2024-03-15
24 min
Marketing Happy Hour Podcast
Jacob Stone: Moving Big in Business
Jacob Stone is the CEO of Elite Movers INC in Arkansas. He talks about transitions in business and moving during this podcast episode. Support the show
2024-03-08
37 min
Marketing Happy Hour Podcast
Slaying as a Working Mom
Being a working mom is hard. Shelby gets it. Listen to this episode as she explains how she juggles all the things. Support the show
2024-03-06
15 min
Marketing Happy Hour Podcast
Nick Tuberville: Entrepreneurship Journey
Embark on a transformative journey through the highs and lows of entrepreneurship in our latest podcast episode. Join us as we delve into the fascinating world of turning dreams into reality, navigating obstacles, and embracing the entrepreneurial spirit.In this episode, we sit down with Nick Tuberville, owner of Nick Tuberville State Farm.Discover the power of resilience as we explore how entrepreneurs overcome setbacks, adapt to challenges, and forge ahead with unwavering determination. Gain firsthand knowledge about the importance of vision, passion, and perseverance in building a thriving business from the g...
2024-03-01
21 min
Marketing Happy Hour Podcast
2024 Shelby McFarland Introduction
Join marketing guru and CEO of Shelby and Company Inc., Shelby McFarland, for the Marketing Happy Hour Podcast. With over 12 years of entrepreneurial experience and as the owner of a successful sign shop, Shelby brings a unique perspective to the world of marketing. Each episode, Shelby dives into insightful discussions, practical tips, and expert interviews designed to help entrepreneurs and marketers alike navigate the ever-evolving landscape of digital marketing, branding, and business growth. Grab your favorite beverage and join us for a lively conversation at the intersection of creativity and strategy. Welcome to the Marketing Happy Hour Podcast with...
2024-02-28
09 min
Listen to Best Full Audiobooks in Science Fiction & Fantasy, Fantasy
Playing Gods 1-3 Bundle [Dramatized Adaptation]: Playing Gods by Karen Rohan, Chris Rohan
Please visit https://thebookvoice.com/podcasts/1/audiobook/756303 to listen full audiobooks. Title: Playing Gods 1-3 Bundle [Dramatized Adaptation]: Playing Gods Series: Part of Playing Gods (Dramatized Adaptation) Author: Karen Rohan, Chris Rohan Narrator: Laura C Harris, Mary Ditman, Karen Rohan, Chris Rohan, Jennifer Hopkins, Bob Payne, Emlyn Mcfarland, Rebecca Sheir, Richard Cutting, Tony Nam, David Jourdan, Andy Brownstein, Nora Achrati, Steven Carpenter, Bradley Smith, Tim Carlin, Casie Platt, Yasmin Tuazon, Danny Gavigan, Joe Brack, Andy Clemence, Scott Mccormick, Kimberly Gilbert, Michael John Casey, Mort Shelby, David Coyne, Thomas Anthony Penny, Full Cast, Colleen Delany, Nanette Savard, Christopher Graybill, Richard Rohan F...
2024-02-26
05 min
Listen to Best Full Audiobooks in Science Fiction & Fantasy, Fantasy
Playing Gods 1-3 Bundle [Dramatized Adaptation]: Playing Gods by Karen Rohan, Chris Rohan
Please visithttps://thebookvoice.com/podcasts/1/audiobook/756303to listen full audiobooks. Title: Playing Gods 1-3 Bundle [Dramatized Adaptation]: Playing Gods Series: Part of Playing Gods (Dramatized Adaptation) Author: Karen Rohan, Chris Rohan Narrator: Laura C Harris, Mary Ditman, Karen Rohan, Chris Rohan, Jennifer Hopkins, Bob Payne, Emlyn Mcfarland, Rebecca Sheir, Richard Cutting, Tony Nam, David Jourdan, Andy Brownstein, Nora Achrati, Steven Carpenter, Bradley Smith, Tim Carlin, Casie Platt, Yasmin Tuazon, Danny Gavigan, Joe Brack, Andy Clemence, Scott Mccormick, Kimberly Gilbert, Michael John Casey, Mort Shelby, David Coyne, Thomas Anthony Penny, Full Cast, Colleen Delany, Nanette Savard, Christopher Graybill, Richard Rohan Format: U...
2024-02-26
11h 42
Download Best Full-Length Audiobooks in Romance, Romantasy
Grace and Glory [Dramatized Adaptation]: The Harbinger 3 by Jennifer L. Armentrout
Please visit https://thebookvoice.com/podcasts/1/audiobook/756296 to listen full audiobooks. Title: Grace and Glory [Dramatized Adaptation]: The Harbinger 3 Series: #3 of Harbinger (Armentrout) (Dramatized Adaptation) Author: Jennifer L. Armentrout Narrator: Sam Intrater, Khaya Fraites, Daniel Llacal, Tanja Milojevic, Robb Moreira, Bradley Foster Smith, James J. Johnson, Lolita Horne, Danny Gavigan, Michael Glenn, Full Cast, Christopher Walker Format: Unabridged Audiobook Length: 10 hours 27 minutes Release date: February 23, 2024 Genres: Romantasy Publisher's Summary: 'The Finale To The New York Times Bestselling Harbinger Series, Perfect For Fans Of Romantic Fantasy! Trinity Marrow has lost the battle and her beloved Protector. Even with both demons and W...
2024-02-23
05 min